Jennifer (Dennis) Brown, Ph.D

Jennifer (Dennis) Brown, Ph.D.

EDUCATION

Ph.D., Horticulture Michigan State University, 2004 Dissertation Topic: Satisfaction and regret of horticultural products and their impacts on purchasing behavior and plant guarantees

M.S., Natural Resources and Environmental Resources (N.R.E.S) University of Illinois at Urbana-Champaign (UIUC), 2001 Thesis Topic: Consumer perceptions and buying behaviors of Illinois Retail Nurseries and Garden Centers

B.S., Ornamental Horticulture University of Illinois at Urbana-Champaign (UIUC), 1999

SKILLS

Dynamic, Entrepreneurial and Collaborative Leader with a consistent track record of delivering exemplary outcomes for institutions and the higher education community.

Exceptional Communicator and Extraordinary Advocate with experience helping develop collaborative initiatives addressing collective challenges while creating value and generating impact.

Forward-Thinking and Visionary Leader with a demonstrated track record of “thinking outside of the box”, community building and empathetic approach as well as experience in working with surrounding communities including K12 partners to increase student success.

Talented Executive and Team Builder with management experience across institutions and a track record of achieving long-term strategic goals.

EXPERTISE

• Change Management • Student-Centered Advocate • Program and Curricular Review • Academic & Student Success Innovation • Pan University Experience • Shared Governance • Online Education • Bargaining and Unionized Environments • Data-Informed Decisions • Culturally and Racially Competent • Staff and Faculty Advocate • Fiscal Management

ADMINISTRATIVE EXPERIENCE

University of California, Riverside

Vice Provost and Dean of Undergraduate Education 2018-Present

Responsible for spearheading institutional student success efforts for 20,000+ undergraduate students overseeing persistence and retention and ensuring organizational outcomes exceed expectations, financial oversight, fundraising, network engagement. Works to create holistic experience by convening campus stakeholders including Registrar, Enrollment Management, Admissions, Student Affairs, Academic Deans, Vice Chancellors and Advising Leads. Supervises 10 direct reports (over 90 staff and faculty within the UE org) with multi-million-dollar budget. Selected Key Accomplishments:

• Strategized and created institutional COVID response that supported 20,000+ undergraduate students at UCR focusing on equitable and just policies for students, staff and faculty; • Secured $5.9 MN to increase instructional technology infrastructure for the adoption of CANVAS learning management system, YUJA (video capture/proctoring) and SLACK (community building and social connection) along with permanentizing 4-5 FTE in the center for teaching and learning (CTL) during an unprecedented budget shortfall; • Led and secured a second wave of funding for $2Mn to retro-fit lecture capture technology in preparation for a return to fall (Fall 21) which includes significant infrastructure investments and 50 TAs trained to assist faculty with technology in the classroom and currently awaiting $1MN proposal for community of practice support for increasing online offerings for 200 faculty; • Directed UE leadership team to the creation of Fall 2020 partnership with mentor collective to implement peer- based text messaging to 4800 first time freshman with a 38% participation rate (max for mentor collective was 30%) to recreate informal information communication and develop a campus social support network; • Convened faculty and senate to discuss senate policies and long-term implications of COVID on student learning including anticipated challenges for first-time freshman and transfer students that resulted in flexible policies for students during the pandemic; • Strategized and co-created student campaign to navigate remote university environment that led to ask.ucr.edu website after receiving student feedback regarding lack of response from campus community; • Created forward-thinking vision bringing siloed campus partners together to create holistic student supports during the pandemic that focused on flexibility while keeping an eye on retention and persistence; • Raised and stewarded over $17 Mn (overall), $2.8Mn (UCR total) from national/regional funders for student success interventions; • Served as University Innovation Alliance (UIA) Liaison speaking at several UIA convenings focusing on student success attainment- The UIA is the first national consortium of public research universities, working together to test, scale, and diffuse innovations that close achievement gaps and improve all students’ outcomes; • Supported the collaborative implementation of various student success innovations though the UIA like Chatbots, Predictive Analytics, Proactive Advising, and Completion Grants on UCR’s campus; • Oversaw completion grant implementation for UCR that included 232 students and $131,000 in grant funds; • Supervised three UIA Fellows on student success initiatives such as Chatbot, Bridging the Gap from Education to Employment and Black Student Success in partnership with The UIA Fellows program, designed as a pipeline for aspiring future college presidents, attracting and developing talented former first generation, low-income, and students of color and supporting their ascension into leadership positions throughout higher education; • Successfully contributed to several national student success grants such as the $8.9 million grant First in the World competition for proactive advising (“MAAPS”) as well as $3 million in support from Strada Education Network and implemented widespread college to career redesign initiatives at UCR; • Successfully managed leadership culture with a diverse team of direct reports (staff and faculty) to focus on decreasing achievement gaps, retention, persistence and time to degree as well as sharing a common goal around empowering campus stakeholders and becoming a hub of innovation and collaboration for the campus; • Served as Provost designee for all undergraduate program reviews focusing on assessment practices and accreditation standards; • Positive reputation on campus as a student, staff and faculty advocate; • Developed and managed relationships with regional funders working in partnership with UE’s designated advancement development officers.

Oregon State University

Vice Provost and Dean of the Graduate School 2016– 2018

Responsible for overseeing 80+ graduate programs including 4500 graduate students and post-docs and 2000 graduate faculty with multi-million-dollar budget. Strategic problem solver who focused on academic resolution between faculty, administrators, campus legal counsel, HR and collective bargaining units.

Selected Key Accomplishments: • Successfully co-led university bargaining team and renegotiated graduate student collective bargaining demands for the Council of Graduate Employees (CGE 2300 graduate employees); • Served as 1 of 5 administrators on the institutional Promotion and Tenure (P&T) committee that provided final recommendations to the Provost regarding tenure track P&T for Assistant, Associate (with tenure) and Full Professorship cases (60 cases annually); Raised and stewarded funding from OSU foundation for graduate fellowships; worked with intimately with ARCS Foundation Oregon to secure $750,000; • Participated in ADVANCE Senior Leadership two- week immersive workshop experience understanding bias, inclusion, equity, microaggressions; • Member of the 4th cohort of ASU-Georgetown Academy for Innovative Higher Education Leadership Program; • Effectively collaborated with university stakeholders (general counsel, academic deans, provost, faculty senate, etc.) to develop graduate student success initiatives; • Successfully orchestrated all graduate program reviews with elevated level of responsibility to shut down programs and revoke graduate status of faculty and/or programs based on assessment and accreditation standards; • Received faculty senate resolution based on transparent and collaborative leadership.

Oregon State University Associate Dean of the Graduate School 2015– 2016 Selected Key Accomplishments: • Gained in-depth understanding of the experiences, opportunities, and challenges facing campus dynamics; • Administered budgets, revised and enacted policies and monitored graduate student success convening 11 colleges and 2000 graduate faculty; • Created online graduate programming with faculty and Ecampus partners; • Convened academic deans, associate deans, international programs, research office, Ecampus, grad council (faculty senate subcommittee); • Led and developed campus-wide online module project for incoming students on campus expectations of inclusive environments to address Anti-Racism.

Purdue University Inaugural Director of Distance Education, College of Agriculture 2014– 2015 Selected Key Accomplishments: • Effectively chaired eight-person taskforce to examine the status of distance education in the College of Agriculture and produced an 86-page whitepaper outlining efforts and opportunities; • Evaluated Extension/engagement and outreach distance education programs and created a survey assessment of distance education needs for Extension specialists and educators; • Led a nine-person faculty/staff taskforce to create an action plan for creating a unit on distance education for College of Agriculture, which, produced an action plan, one invited talk to China and one conference proceeding paper written on exploring distance education programs for land grant institutions; and, o Two-day conference between American Distance Education Consortium and China Agriculture Broadcasting and Television School o Used information from the 2-day conference to evaluate distance support programs for vocational schools and colleges looking to expand distance programs to over 200 Million farmers in that country o Worked with faculty and staff to develop three online projects for the College of Agriculture. One joint graduate certificate in Animal Welfare between Purdue University and the University of Florida Two five-part series of farmers’ market modules for Indiana stakeholders Three Wine enology programs Other initiatives including launching an assessment program for expanding the flipped classroom approach in Extension workshop programming

ADMINISTRATIVE FUNDRAISING EXPERIENCE

FUNDER AWARD Jennifer Brown’s AMOUNT ($) Portion ($) US Department of Education, First in the World competition award to improve $8,900,000 $896,911 Advising (MAAPS – US Department of Education) Ellucian Pathways Scholarship $6500 $6500 NIFA Multicultural Scholars in Pre-Vet Med Pipeline $200,000 $200,000 University Innovation Alliance (UIA) Chatbot project (Bill & Melinda Gates) $1,800,000 $181,428 UIA Completion Grants (Bill & Melinda Gates, Ascendium) $3,000,000 $300,000 UIA Bridging the Gap from Education to Employment (Strada) $2,400,000 $342,857 UIA COVID 19 Emergency Student Aid $25,000 $25,000 Crankstart Foundation Re-Entry Scholarships $100,000 $100,000 ARCS Foundation Oregon $750,000 $750,000

TOTAL PHILANTHROPY $17,181,500 $2,802,696

FACULTY APPOINTMENTS

• University of California Riverside, Full Professor, School of Public Policy, 2018-Present • Oregon State University, Full Professor, Horticulture, 2018-2015 • Purdue University, Associate Professor, Horticulture and Agricultural Economics, 2015-2009 - (60% Extension/Engagement, 30% Teaching, 10% Research) • Purdue University, Assistant Professor, Joint Appointment in the Departments of Horticulture and Agricultural Economics, 2009-2004 - (60% Extension/Engagement, 30% Teaching, 10% Research) area of engagement and research focus: horticulture, marketing/consumer behavior, small business entrepreneurship

• Dr. Brown’s name changed legally in February 2019. Prior to this, her publications were listed as Jennifer Dennis. Dr. (Dennis) Brown has published in a range of peer-refereed outlets within her extremely rare discipline. According to Research Gate, accessed on January 26, 2021, Dr. (Dennis) Brown had 11,265 views of her publications, 657 citations, 2069 downloads from domestic and international colleagues in countries such as: China, Sri Lanka, Canada, Austria, Vietnam, France, Czech Republic, Greece and Sweden. As accessed by Google scholar on January 26, 2021, Dr. (Dennis) Brown has been cited 2504 times, 1,630 times since 2016. Her h-index is 23, I-index is 64.

RESEARCH

Peer-Refereed Articles

1. Khachatryan, H., Rihn A., Behe, B., Hall, C., Dennis, J.H., Yue, C. 2018. Visual Attention, Buying Impulsiveness, and Consumer Behavior. Marketing Letters. 1-13. 2. Campbell, B., Khachatrayan, H., Behe, B., Hall, C. and Dennis, J.H., 2016. Crunch the Can or Throw the Bottle? Effect of “Bottle Deposit Laws” and Municipal Recycling Programs. Conservation and Recycling Resources. 106: 98-109. 3. Yue, C., Campbell, B., Hall, C., Behe, B.K., Dennis, J.H., and Khachatrayan, H. 2015. Consumer Preference for Sustainable Attributes in Plants: Evidence from Experimental Auctions. Agribusiness. doi: 10.1002/agr.21435 4. Campbell, B., Dennis J.H., Behe, B., Khachatrayan, H., and Hall, C. 2015. Consumer Perceptions of Ecofriendly and Sustainable Terms. Northeastern Agricultural and Resource Economics Association. 44: 1-21. 5. Behe, B.K., Campbell, B., Khachatryan., H., Hall, C., Dennis, J.H., Huddleston, P.T., and Fernandez, R.T. 2014. Incorporating Eye Tracking Technology and Conjoint Analysis to Better Understand the Green Industry Consumer. HortScience. 49:1550-1557. 6. Khachatryan, H., Campbell B., Hall, C., Behe, B., Yue, C., and Dennis, J.H., 2014. The Effects of Individual Environmental Concerns on Willingness to Pay for Sustainable Plant Attributes. HortScience. January. 49:69-75. 7. Campbell, B., Khachatryan, H., Behe, B., Hall, C., and Dennis J.H., 2014. U.S. and Canadian Consumer Perception of Local and Organic Terminology. International Food and Agribusiness Management Review. 17 (2): 21-40. 8. Behe, B., Campbell, B., Hall, C., Khachatryan, H., and Dennis, J.H., 2013. Consumer Preferences for Local and Sustainable Plant Production Characteristics. HortScience. February. 48(2): 200-208. 9. *Ndanga, L.Z.B., Quagrainie, K., and Dennis, J.H., 2013. Economically feasible options for increased women participation in Kenyan agriculture value chain. Aquaculture. 414: 183-190. 10. Behe, B., Hall, C., Campbell, B., Khachatryan, H., Yue, C., & Dennis, J.H., 2013. Smartphone Use and Online Search and Purchase Behavior of North Americans: Gardening and Non-Gardening Information and Products. HortScience. February. 48:209-215. 11. *Gvillo, R., Quagrainie, K., Olynk, N. and Dennis J.H., 2013. Are Midwestern Fish Retailers Willing to Pay More for Regionally Grown Fresh-on-ice-Fish? Agricultural Sciences. 4: 6A, 39-45. 12. Yue, C., Dennis, J.H, Behe B., Hall, C., Campbell, B and Lopez, R. 2011. Investigating consumer preference for organic, local, or sustainable plants. HortScience. 46(4): 610-615. 13. Yue, C., Hall, C., Behe, B.K., Campbell, B.L. Dennis, J.H., and Lopez, R.G. 2010. Investigating consumer preference for biodegradable containers. Journal of Environmental Horticulture: 28 (4) 239. 14. Behe, B., Campbell, B., Dennis, J.H., Hall, C., Lopez, R., and Yue, C. 2010. Gardening consumer segments vary in eco- practices. HortScience. 45(10): 1475-1479. 15. Dennis, J.H., Lopez, R.G., Behe, B.K., Hall, C.R., Yue, C., and Campbell, B. 2010. Sustainable Production Practices Adopted by Greenhouse and Nursery Plant Growers. HortScience. 45:8: 1232-1237. 16. *Hall, T.J., Lopez, R G., Marshall, M.I., and Dennis, J.H. 2010. Barriers to Adopting Sustainable Floriculture Certification. HortScience. 45:5:778-783. 17. Yue, C., Hall, C.R., Behe, B.K., Campbell, B.L., Dennis, J.H., and Lopez, R.G. 2010. Are Consumers Willing to Pay More for Biodegradable Containers than for Plastic Ones? Evidence from Hypothetical Conjoint analysis and Non- Hypothetical Experimental Auctions. Journal of Agricultural & Applied Economics, 42:4. 757-772. 18. Hall, C.R., Campbell, B.L., Behe, B.K., Yue, C., Lopez, R.G. and Dennis, J.H. 2010. The Appeal of Biodegradable Packaging to Floral Consumers. HortScience. 45:4.583-591. 19. Mathers, H.M., Acuna, A., Long, D.R., Behe, B.K., Hodges, A.W., Haydu, J.J., Schuch, U., Barton, S.S., Dennis, J.H., Maynard, B.K., Hall, C.R., McNeil, R. and Archer, T. 2010. Nursery Worker Turnover and Language Proficiency. HortScience, 45: 71-77. 20. Muhammad, A.W., Amonsah, W.A. and Dennis, J.H. 2010. The Impact of Preferential Trade Agreements on EU Imports from Developing Countries: The Case of Fresh Cut Flowers. Journal of Applied Economic Perspectives & Policy. 32(2): 254-274. 21. *Hall, T.J., Dennis, J.H., Lopez, R.G. and Marshall, M.I. 2009. Factors affecting growers’ willingness to adopt sustainable floriculture practices. HortScience, 44: 1346-1351. 22. Hofmann, C. Dennis, J.H. and Marshall, M.I. 2009. Factors influencing the growth of farmers’ markets in Indiana. HortScience, 44:712-716. 23. Behe, B.K., Dennis, J.H., Hall, C.R., Hodges, A.W. and Brumfield, R.G. 2008. Regional marketing practices in U.S. nursery production. HortScience. 43 (7): 2070-2075. 24. Hodges, A.W., Hall, C.R., Behe, B.K. and Dennis, J.H. 2008. Regional analysis of production practices and technology use in the U.S. nursery industry. HortScience. 43 (6): 1807-1812. 25. Dennis, J.H. and Behe, B.K. 2007. “Evaluating the Role of Ethnicity on Gardening Purchases and Satisfaction,” HortScience, 42: 262-266. 26. *Hicks, J. Page Jr. T.J., Behe, B.K. Dennis, J.H., and Fernandez, R.T. 2005. Delighted customers buy again: An investigation into the impact of consumer knowledge on consumer satisfaction and delight of flowering potted plants. Journal for Satisfaction, Dissatisfaction, and Complaining Behavior. Volume 18, 94-104. 27. Dennis, J.H., Behe, B.K., Fernandez, R T., Schutzki, R., Page Jr., T.J. and Spreng, R.A. 2005. “Do Plant Guarantees Matter,” HortScience, 40 (2): 142-145. 28. Hall, C.R., Behe, B., Campbell, B., Dennis, J., Lopez R., and Yue C. 2012. Market segmentation for U.S. floral consumers based on attitudes towards biodegradable packaging. Acta Horticulturae. 930: 127-134. 29. Yue, C., Hall, C., Behe, B., Campbell, B., Lopez, R. and Dennis J.H. 2012. Comparing willingness to pay estimation models for conjoint analysis: A case study of willingness to pay for biodegradable containers for plants. Acta Horticulturae. 930: 217-224. 30. *Hall, T.J., Dennis, J.H., Lopez, R.G., Cannady, T.A. 2012. A net present value and financial feasibility analysis of converting from plastic pots to degradable paper pots. Acta Horticulturae. 930: 135-140. 31. Hall, C.R., Behe, B., Campbell, C., Dennis, J.H., Lopez, R., and Yue, C. 2012. The appeal of biodegradable packaging to US floral consumers. Acta Horticulturae. 930: 121-126. 32. Dennis, J.H. and Behe, B.K. 2009. Regret and the changing American gardener. Acta Horticulturae. 831: 179-184. 33. Behe, B.K. and Dennis, J.H. 2009. Age influences gardening purchases, participation, and customer satisfaction and regret. Acta Horticulturae. 831: 301-308. 34. *Hofmann, C. H., Dennis, J. H. and Marshall, M. I. 2009. Identifying farmers’ market organizational structure: An Indiana case study. International Society for Horticultural Science, Marketing and Economics Symposium, Acta Horticulturae. 831: 263-268. 35. Dennis, J.H. Behe, B.K., Page Jr., T.J. and Spreng, R.A. 2004. “Can Experiencing Regret Affect Future Consumer Consumption of Horticultural Products,” Acta Horticulturae. 655: September, p. 89-91. *= graduate student

Professional Meetings- Published Research Abstracts and Conference Proceedings 1. Dennis, J.H. 2014. Evaluating support for distance programs. ADEC/CABTS 2014 International Conference on Open Distance Education, Conference Proceeding and Invited Talk. August 26-29, 2014. 2. Campbell, B., Khachatryan. H., Behe, B.K., Hall, C. and Dennis. J.H. 2014. Crunch the can or throw the bottle?? Effect of bottle deposit laws and municipal recycling programs. Agricultural & Applied Economics Association (AAEA), July 2014. Minneapolis, MN. (abstract) 3. Khachatryan, H., Behe, B.K, Campbell, B., Hall, C., Yue, C., and Dennis, J.H., 2013. Does eye tracking reveal more about the effects of buying impulsiveness and intertemporal tradeoffs on the green industry consumer choice behavior? AAEA, August 2013, Washington, D.C. (abstract) 4. Campbell, B., Behe, B.K., Hall, C., Khachatryan, H., Dennis, J.H. and Yue, C., 2013.Incorporating eye tracking technology and conjoint analysis to better understand the green industry consumer. AAEA, August 2013, Washington D.C. (abstract) 5. Behe, B.K, Campbell, B., Khachatryan, H., Hall, C. and Dennis, J.H. 2013. Look at what is important: eye tracking research on plant displays. ASHS, July 2013, Palm Desert, CA. (abstract) 6. Behe, B.K, Campbell, B., Hall C., Khachatryan, H., and Dennis, J.H, 2013. Consumer perceptions of sustainability. ASHS, July 2013, Palm Desert, CA. (abstract) 7. Dennis, J.H. Campbell, B., Behe, B.K., Hall, C., and Khachatryan, H., 2013. Plant container preferences for North American consumers. ASHS, July 2013, Palm Desert, CA. (abstract) 8. Campbell, B., Behe, B.K., Hall, C., Khachatryan, H., Dennis, J.H., 2013. Consumer perspectives on local, organic and sustainable terms. ASHS, July 2013, Palm Desert, CA. (abstract) 9. Khachatryan, H., Campbell, B., Behe, B.K., Hall, C., and Dennis, J.H., 2013. Environmental incentives and willingness to pay premiums for environmentally-friendly plant attributes. ASHS, July 2013, Palm Desert, CA. (abstract) 10. Hall, C., Behe, B.K, Khachatryan, H., Dennis, J.H. and Campbell, B. 2013. The use of smartphone technologies to access gardening information. ASHS, July 2013, Palm Desert, CA. (abstract) 11. Yue, C., Dennis, J.H., Behe, B.K., Hall, C.R., Campbell, B. and Lopez, R.G. 2011. Investigating consumer preference for organic, local, or sustainable plants. HortScience 46(9): S92 (Supplement). American Society for Horticultural Science Annual Meeting, September, 2011. (abstract) 12. Hall, C.R., Behe, B.K., Campbell, B., Dennis, J.H., Lopez, R.G. and Yue, C. 2011. Market segments of U.S. floral consumers based on attitudes toward biodegradable packaging. HortScience 46(9): S92 (Supplement). American Society for Horticultural Science Annual Meeting, September, 2011. (abstract) 13. Dennis, J.H., Lopez, R.G, Behe, B.K., Hall, C.R., Yue, C. and Campbell, B. 2011. Benchmarking sustainable attitudes of ornamental growers. HortScience 46(9): S91 (Supplement). American Society for Horticultural Science Annual Meeting, September, 2011. Sustainability on the Table and in the Yard, Final Report, 4/2/12, Page 9. (abstract) 14. Hall, C.R., Behe, B.K., Campbell, B., Dennis, J.H., Lopez, R.G. and Yue, C. 2011. The appeal of biodegradable packaging to U.S. floral consumers. HortScience 46(9): S91 (Supplement). American Society for Horticultural Science Annual Meeting, September, 2011. (abstract) 15. *Smith J., Dennis, J.H. and Lopez, R.G. 2011. An analysis of consumer preference for sustainably produced bedding and potted flowering plants. Southern Nurseryman Association Research Conference Proceedings, Vole 56: 1-6 16. *Arrington, K., Dennis, J.H. and Mazzocco, M. 2010. An evaluation of consumer segments for farmers’ market consumers in Indiana and Illinois. WEA-72 Annual Meeting, June 13-15, 2010. Santa, Clara California. 17. Campbell. B., Dennis. J.H., Lopez, R.G., Yue, C., Hall, C. and Behe, B.K. 2010. Market segmentation for U.S. floral consumers based on attitudes towards biodegradable packaging. ISHS International Symposium. Lisbon, Portugal. 127-133. (abstract) 18. Yue, C., Hall, C.R., Behe, B.K., Campbell, B., Lopez, R.G. and Dennis, J.H. 2010. Comparing willingness to pay estimation model for conjoint analysis: a case study of willingness to pay for biodegradable containers for plants. ISHS International Symposium. Lisbon, Portugal. 217-224. (abstract) 19. Behe, B.K., Campbell, B., Dennis, J.H., Hall, C., Lopez, R.G. and Yue, C. 2010. Eco-attitudes and behaviors of annual, perennial, herb, and vegetable buyers from four U.S. states. ISHS International Symposium. Lisbon, Portugal. 43-47. (abstract) 20. *Hall, T.J., Dennis, J.H. and Lopez, R.G. 2009. Understanding growers’ perception of sustainability. HortScience. 44(4): 1070. (abstract) 21. Dennis, J.H. 2009. Will marketing be enough to sustain nursery businesses? HortScience: 44(4): 970. 22. *Hall, T.J., Dennis, J.H., and Lopez, R.G. 2009. Does Sustainability Matter? A Study of Floriculture Growers Southern Nurseryman Association Research Conference Proceedings, Vol. 54. 23. Lopez, R.G., Hall, T.J. and Dennis, J.H. 2009. Consumer perceptions of sustainably grown bedding plants. HortScience. 44(4): 1070. 24. Dennis, J.H. and Behe, B.K. 2009. Regret and the changing American gardener. ISHS. 309-312. 25. Marshall, M.I., Hoffmann, C. and Dennis, J.H. 2009. Identifying farmers’ market organizational structure: An Indiana case study. ISHS: 263-268. 26. Behe, B.K. and Dennis, J.H. 2009. Age influences gardening purchases, participation, and customer satisfaction and regret. ISHS: 179-184. 27. Dennis, J.H. 2008. Barriers to increased horticultural trade and market integration. 43(4): 1048. 28. Dennis, J.H., *Hoffmann, C. and Marshall, M. 2008. Factors influencing the growth of farmers’ markets in Indiana. 2008. American Society for Horticultural Science (ASHS), Orlando, HortScience, 43 (4): 1143. 29. Muhammad, A. and Dennis, J.H. 2008. European demand for improved cut flowers: the importance of preferential access for developing countries. American Society for Horticultural Science (ASHS), Orlando, HortScience, 43 (4): 1048. 30. Dennis, J.H. and Lopez, R.G. 2008. Understanding the world of sustainability. American Society for Horticultural Science (ASHS), Orlando, HortScience, 43 (4): 1075. 31. Hall, C. Hodges, A., Behe, B.K. and Dennis, J.H. 2008. A regional empirical examination of practices and technologies used by growers, Southern Nurseryman Association Research Conference Proceedings, Vol 53. 32. Behe, B.K., Dennis, J.H., Hall, C.R. and Hodges, A.W. 2008. Regional marketing practices in the U.S. nursery industry, Southern Nurseryman Association Research Conference Proceedings, Vol. 53. 33. Hofmann, C., Dennis, J.H., and Marshall, M.I. 2008. An evaluation of market characteristics for Indiana’s farmers’ markets. Southern Agriculture Economics Association. 2-6. (abstract) 34. Hofmann, C. and Dennis, J.H. 2007. An evaluation of market characteristics for Indiana’s farmers’ markets. Food Distribution Research Society (FDRS), New Orleans, (Poster). 35. Hofmann, C. and Dennis, J.H., 2007. An assessment of Indiana’s farmers’ markets. American Society for Horticultural Science (ASHS), Phoenix, HortScience, 42 (4): 1002. (abstract) 36. Dennis, J.H. 2006. Evaluating the role and impacts of agriculture innovation centers, American Society for Horticultural Science (ASHS), New Orleans, HortScience, 41 (4): 928. (abstract) 37. Dennis, J.H. and Behe, B.K. 2006. Does emotion drive gardening purchases? Southern Nurseryman Association Research Conference Proceedings, Vol 51. 38. Behe, B.K. and Dennis, J.H. 2006. The changing face of the American gardener, Southern Nurseryman Association Research Conference Proceedings, Vol 51. 39. Dennis, J. H., Spreng, R.A., Page Jr., T.J. and Behe, B.K. 2005. What happens after product failure: An examination of switching? 5th Annual Hawaii International Conference on Business. 5: 739-745. 40. Dennis, J.H. and Behe, B.K. 2004. Satisfaction guaranteed: Do guarantees help customers repurchase gardening products, 2004 Southern Nursery Association (SNA) Research Conference Proceedings, 49: 472-474. 41. Dennis, J.H. and Behe, B.K. 2004. Was it something I said: understanding why customers switch,” 2004 Southern Nursery Association (SNA) Research Conference Proceedings, 49: 475-477. 42. Dennis, J.H., Behe, B.K., Spreng, R.A. and Page Jr. T.J. 2004. Can experiencing regret affect future consumer consumption of horticulture products? ISHS Berlin, Germany: 655: 89-91. (abstract) 43. Dennis, J.H., Behe, B.K., Page Jr., T.J. and Spreng, R.A. 2004. Understanding behavioral consequences of dissatisfied and regretful customers. HortScience: 39(4): 874. (abstract) 44. Dennis, J.H. Page Jr., T.J., Spreng, R.A. and Behe, B.K. 2004. The determinants of consumer regret in purchase situations, American Marketing Association (AMA) Summer Educators Conference Proceedings. Boston, MA. p. 200-201. 45. Dennis, J.H., Behe, B.K., Walden, R.M. and Lineberger, R.D. 2004. Diamonds are forever…but how long do valentine day roses last? 2003 Southern Nursery Association Research Conference Proceedings. 43: 550-552. 46. Dennis, J.H., 2005. Price determinants for new products. American Society for Horticultural Science (ASHS), Las Vegas, NV. HortScience, 40 (4): 970. (abstract) 47. Hicks, J. Page Jr. T.J., Behe, B.K., Dennis, J. H. and Fernandez, R.T. 2005. Delighted customers buy again: an investigation into the impact of consumer knowledge on consumer satisfaction and delight of flowering potted plants. American Society for Horticultural Science (ASHS), Las Vegas, NV. HortScience, 40 (4): 1063-1064. (abstract) 48. Dennis, J.H., and Behe, B.K. 2005. The changing face of the American gardener. American Society for Horticultural Science (ASHS), Las Vegas, NV. HortScience, 40 (4): 1139. (abstract) 49. Dennis, J.H. and Behe, B.K. 2004. Do plant guarantees matter? American Society for Horticultural Science (ASHS), Austin, TX. July 19, 2004. (abstract) 50. Dennis, J.H. and Behe, B.K. 2004. Understanding behavioral consequences of dissatisfied and regretful customers. American Society for Horticultural Science (ASHS), Austin, TX. HortScience, 39 (4): 722. (abstract)

Extension/Engagement Publications and Trade Press Articles

Publications: Trade Press Magazines

1. Khachatrayn, H. Behe, B.K., Campbell, B., Hall, C. and Dennis, J.H. 2014. Does eye tracking reveal more about the effects of buying impulsiveness on the green industry? Nueromarketing Yearbook 2013. World Forum. Nueromarketingworldforum.com 2. Khachatrayn, H. Campbell, B. Behe, B.K., Hall, C. and Dennis, J.H. 2014. Targeting consumer segments using measures of environmental concerns. Today’s Garden Center. April 2014. 3. Dennis, J.H., Campbell, B., Khachatrayn, H., Hall, C., Behe, B. 2014. Consumer perception of local and organic. Today’s Garden Center. April 2014. 4. Campbell, B., Khachatrayn, H., Dennis, J.H., Hall, C. and Behe, B. 2014. Perceptions associated with ecofriendly and sustainable labeling. Today’s Garden Center. April 2014. 5. Hall, C. Behe, B., Campbell, B., Khachatrayn, H. and Dennis, J.H. 2014. How consumers use of smart phone technologies to access gardening information. Today’s Garden Center. April 2014. 6. Lopez, R.G. and Dennis, J.H. 2012. Marketing sustainability. GPN Magazine. July 2012. 7. Campbell, B., Behe, B.K., Yue, C., Dennis, J.H. and Lopez, R.G. 2011. On sustainability: no two consumers are alike. Greenhouse Grower. February 2011. 8. Campbell, B., Behe, B.K., Dennis, J.H., Hall, C., Lopez, R.G. and Yue, C. 2011. The value of biodegradable containers, Greenhouse Grower. March 2011. 9. Campbell, B., Behe, B.K., Hall, C., Yue, C., Dennis, J.H. and Lopez R.G. 2011. Consumer interest in green plants. Greenhouse Grower. April 2011. 10. Lopez, R.G., Dennis, J.H., Behe, B.K., Hall, C., Yue, C. and Campbell, B. 2011. What is the green industry doing in terms of sustainability? Greenhouse Grower. 11. Behe, B. Campbell, B., Dennis, J.H., Hall, C., Lopez, R.G. and Yue, C. 2010. Gardening consumers vary in eco- practices and attitudes. Greenhouse Grower. December 2010. 12. Campbell, B., Behe. B.K., Yue, C., Dennis, J.H. and Lopez, R.G. 2010. Biodegradable containers: How appealing are they? Greenhouse Grower. December 2010. 13. Hodges, A.H., Hall, C.R., Behe, B.K., Dennis, J.H., and Brumfield, R.G. 2010. Regional benchmarking survey: pricing, advertising, and expansion. Nursery Management & Production, Volume 26, Number 1, January 2010. 14. Hodges, A. Hall, C., Behe, B., Dennis, J.H., and Brumfield, R. 2009. Regional benchmarking survey: sales processes. Volume 25, Number 12, December 2009. 15. Hodges, A., Hall, C., Behe, B., Dennis, J.H. and Brumfield, R. 2009. Regional benchmarking survey: production practices, Volume 25, Number 11, November 2009. 16. Hodges, A. Hall, C., Behe, B., Dennis, J.H. and Brumfield, R. 2009. Regional benchmarking survey: sales & employment, Volume 25, Number 10, October 2009. 17. Behe, B.K. Dennis, J.H., Hall, C.R., Hodges, A.H. and Brumfield, R.G. 2009. Regional analysis of the U.S. nursery industry: Part III. Sales, methods and outlets. Nursery Management Pro. 2009. 18. Dennis, J.H. and Lopez, R.G. 2009. Containers: paper or plastic? Greenhouse Grower. September 2009. 19. Hall, T.J., Dennis, J.H., Lopez, R.G. and Marshall, M.I. 2009. OFA Fact Sheet: Factors affecting the willingness to adopt sustainable floriculture practices. OFA – An Association of Floriculture Professionals Bulletin 916:19−20. 20. Dennis, J.H., 2009. How Do I survive in turbulent times? Indiana Nursery & Landscape Association, March/April, 30. 21. Lopez, R.G., Smith, J.T., Camberato, D.M., Dennis, J.H., Behe, B.K. and Hall, C.R. 2009. Consumer perceptions of sustainably produced poinsettias. Greenhouse Grower 27(9):60−64. 22. Hall, T.J., Dennis, J.H., Lopez, R.G. and Marshall, M.I. 2009. OFA Fact Sheet: Factors affecting the willingness to adopt sustainable floriculture practices. OFA – An Association of Floriculture Professionals Bulletin 916:19−20. 23. Behe, B.K., Dennis, J.H. and Lopez, R.G. 2009. Consumer perceptions of sustainably produced poinsettias. Greenhouse Grower. July 2009. 24. Dennis, J.H., Lopez, R.G., Krug, B.A. and Burnett, S.E. 2008. Marketing sustainability to growers, GMPro, 28 (11): 25. Krug, B.A., Burnett, S.E., Dennis, J.H. and Lopez, R.G. 2008. Growers look at operating a sustainable greenhouse. GMPro, 28(10): 43-45. 26. Lopez, R.G., Burnett, S.E., Dennis, J.H. and Krug, B.A. 2008. Eight steps towards becoming a sustainable greenhouse- Energy and Water Efficiency, GMPro, 28: 26-28. 27. Dennis, J.H. 2008. Marketing based on differences, American Nurseryman, Vol 207 (2): pp. 36-38. 28. Dennis, J.H. 2006. How to create positive experiences with your customers, Great Lakes Christmas Tree Journal, Vol 1 (Summer), No 3, pp. 12-14. 29. Dennis, J.H. and Mickelbart, M.V., 2006. Decreasing marketing risk, Ohio Florists Association Bulletin, May/June, No. 896, pp.17-19. 30. Dennis, J.H., Taylor, B. and Mickelbart, M.V. 2006. Risk management principles part I: Production risk, Indiana Nursery Landscape News, January/February, Vol 66, (1) pp. 32- 33. 31. Dennis, J.H. and Mickelbart, M.V. 2006. Risk management principles part II: marketing risk, Indiana Nursery Landscape News, March/April, Vol 66, (2) pp. 32-34. 32. Dennis, J.H. and Mickelbart, M.V. 2006, Risk management principles part III: human risks, Indiana Nursery Landscape News, May/June, Vol 66, (3) pp. 34-35. 33. Dennis, J.H. and Mickelbart, M.V. 2006, Risk management principles part IV: financial risks, Indiana Nursery Landscape News, July/August, Vol 66, (4) pp. 26-28. 34. Dennis, J.H. 2004 Understanding and evaluating guarantee programs, Ohio Florists Association Bulletin, November/December. 35. Dennis, J.H. 2004. Plant guarantees increase consumer confidence, Nursery Management Production, April, pp 50-52.

Peer-Refereed Extension/Engagement Bulletins

1. Smith, J.T., Lopez, R.G., Dennis, J.H. and Preston, G. 2010. Census of agriculture reveals decline in floriculture producers, Purdue Cooperative Extension Publication. HO- 246-W 2. Miller, A., Dobbins, C., Alexander, C., Dennis, J.H., Lopez, R.G., Erickson, B. and Valentin, L. 2008. 2008 Farm Management Tour, CES paper number 360. 3. Dennis, J.H. Taylor, B. and Mickelbart, M.V. 2008. Risk management principles: production risk, Purdue Cooperative Extension Publication. HO-231-W. 4. Dennis, J.H. and Mickelbart, M. V. 2008. Risk management principles: human resource risk, Purdue Cooperative Extension Publication. HO-232-W. 5. Dennis, J.H. and Mickelbart, M.V. 2008. Risk management principles: marketing risk, Purdue Cooperative Extension Publication. HO-233-W. 6. Dennis, J.H. and Mickelbart, M.V. 2008. Risk management principles: financial risk, Purdue Cooperative Extension Publication. HO-234-W. 7. Hofmann, C. and Dennis, J.H. 2007. Starting a farmers’ market,” Purdue Cooperative Extension Publication. EC- 739. 8. Hofmann, C., Dennis, J.H., Gilliam, S.A and Vargas, S. 2007. Food safety regulations for farmers’ markets,” Purdue Cooperative Extension Publication, EC-740. 9. Hofmann, C. and Dennis, J.H. 2007. Using the WIC Program: A guide for farmers’ market masters, vendors, and roadside stands, Purdue Cooperative Extension Publication, EC-741 10. Miller, A., Marshall, M.I., Dennis, J.H., Dobbins, C. and Barnard, F. 2005. 2005 Farm Management Tour. CES paper number 358. 11. Smith, J.T., Lopez, R.G., Dennis, J.H., Lopez, R.G., and Preston, G. 2010. Census of agriculture reveals decline in floriculture producers, Purdue Cooperative Extension Publication. HO-246-W.

Extension/Engagement Newsletters (non-peer-refereed)

1. Marshall, M.I., Alexander, C., Dennis, J.H., Lopez, R.G. and Quagrainie, K. 2008. Trends in Indiana Specialty Agriculture,” Purdue Agricultural Economics Report, July 2008. 2. Dennis, J.H. 2008. “Horticulture Marketing Website,” Facts for Fancy Fruit, April 9, 2008, FFF 08-02. http://www.hort.purdue.edu/fff/FFF08/FFF08-02.pdf 3. Dennis, J.H. 2008. “Farmers’ Market Cost Share Reimbursement Program,” Facts for Fancy Fruit, April 9, 2008, FFF 08-02. http://www.hort.purdue.edu/fff/FFF08/FFF08-02.pdf 4. Dennis, J.H. 2008. “Farmers’ Market Workshop to Feature the WIC Program,” Facts for Fancy Fruit, April 9, 2008, FFF 08-02. http://www.hort.purdue.edu/fff/FFF08/FFF08-02.pdf 5. Dennis, J.H. 2007. “2007 Produce Availability & Merchandising Guide Now Available,” Facts for Fancy Fruit, July 19, 2007, FFF 07-06. http://www.hort.purdue.edu/fff/FFF07/FFF07-06.pdf 6. *Hollis, Q. and Dennis, J.H. 2007. “The Economic Impact of Indiana's Turfgrass Industry,” Purdue Agricultural Economics Report. June 2007. http://www.agecon.purdue.edu/extension/pubs/paer/2007/june/paer0607.pdf

7. *Hollis, Q. and Dennis, J.H. 2007. “Trends In Indiana: Most Productive Fresh Fruits and Vegetables,” Vegetable Crops Hotline, 475, April 5, 2007. http://www.btny.purdue.edu/pubs/vegcrop/VCH2007/VCH475.pdf 8. *Hollis, Q. and Dennis, J.H. 2007. “The Packer Fresh Trends for Indiana Fruits & Vegetables,” Facts for Fancy Fruit, March 22, 2007, FFF 07-01. http://www.hort.purdue.edu/fff/FFF07/FFF07-01.pdf 9. Dennis, J.H. 2007. “Workshop Seeks to Promote Indiana Farmers’ Markets,” Facts for Fancy Fruit, March 22, 2007, FFF 07-01. http://www.hort.purdue.edu/fff/FFF07/FFF07-01.pdf

10. Dennis, J.H. and Alexander, C. 2006. “United States and Regional Supply of Certified Organic Fruits and Vegetables,” The New Agriculture Network, (August 9, 2006), Vol 3., no. 9. http://www.new- ag.msu.edu/issues06/8-9.htm#2 11. Dennis, J.H. 2006. “2006 Produce Availability & Merchandising Guide Now Available,” Facts for Fancy Fruit, August 2, 2006, FFF 06-04. http://www.hort.purdue.edu/fff/FFF06/FFF06-07.pdf 12. *Hofmann, C. and Dennis, J.H. 2006. “Understanding the Perishable Agriculture Commodities Act,” Facts for Fancy Fruit, August 2, 2006, FFF 06-04. http://www.hort.purdue.edu/fff/FFF06/FFF06-07.pdf 13. Alexander, C. and Dennis, J.H. 2006. “United States and Regional Supply of Certified Organic Field Crops and Livestock,” The New Agriculture Network, July 12, 2006, Vol 3. no. 7. http://www.new-ag.msu.edu/issues06/7- 12.htm#4 14. Hofmann, C. and Dennis, J.H. 2006. “Understanding the Perishable Agriculture Commodities Act,” Vegetable Crops Hotline, 468, July 27, 2006. http://www.btny.purdue.edu/pubs/vegcrop/VCH2006/VCH468.pdf 15. Dennis, J.H. 2006. “2006 Produce Availability & Merchandising Guide Now Available,” Vegetable Crops Hotline, 468, July 27, 2006. http://www.btny.purdue.edu/pubs/vegcrop/VCH2006/VCH468.pdf 16. Dennis, J.H. and Gunter, C. 2006. “Unseasonable Weather Impacts Cantaloupe Market,” Vegetable Crops Hotline, 464. May 25, 2006. http://www.btny.purdue.edu/pubs/vegcrop/VCH2006/VCH464.pdf 17. Dennis, J.H. 2006. “Do You Want To Know Your Cost of Production?” Vegetable Crops Hotline, 461, April 6, 2006. http://www.btny.purdue.edu/pubs/vegcrop/VCH2006/VCH461.pdf 18. Dennis, J. H. 2005. “Understanding Today’s Organic Consumer,” The New Agriculture Network, August 12, 2005, Vol 2. no. 8. http://www.ipm.msu.edu/new-ag.htm 19. Dennis, J.H. 2005. “Agritourism Opportunities for Indiana Farms & Rural Communities,” Facts for Fancy Fruit, May 6, 2005, FFF 05-02. http://www.hort.purdue.edu/fff/FFF05/FFF05-02.pdf 20. Dennis, J.H. 2005. “Trends in Farmer’s Market Purchasing,” Facts for Fancy Fruit, June 20, 2005, FFF 05-04. http://www.hort.purdue.edu/fff/FFF05/FFF05-04.pdf 21. Dennis, J. H. 2005. “Farm Market Survey,” Facts for Fancy Fruit, August 24, 2005, FFF 05-07. http://www.hort.purdue.edu/fff/FFF05/FFF05-07.pdf 22. Dennis, J.H. 2005. “Fruit Market Survey,” Vegetable Crops Hotline, 454, August 12, 2005. http://www.btny.purdue.edu/pubs/vegcrop/VCH2005/VCH454.pdf 23. Alexander, C. and Dennis, J.H. 2004. Organic Crop Budgets: A Catalogue,” The New Agriculture Network, June 24, 2004, Vol 1. no. 6. http://www.ipm.msu.edu/new-ag/issues04/06-24.htm#5

TEACHING

Teaching, Advising and Other Assignments (Purdue) Instructional Summary

Credit Courses

Years Number Title Level Credits N

2004 HORT 435 Marketing and Management B.S. 4 48

2005 HORT 445 Capstone Requirement B.S. 1 6

2005 HORT 435 Marketing and Management B.S. 4 35

2006 HORT 445 Capstone Requirement B.S. 1 8

2006 HORT 435 Marketing and Management B.S. 4 34

2007 HORT 445 Capstone Requirement B.S. 1 8

2008 HORT 435 Marketing and Management B.S. 4 31 2008 HORT 445 Capstone Requirement B.S. 1 8

2009 AGECON 429 NAMA/Hort Capstone B.S. 2/1 10

2009 HORT 435 Marketing and Management B.S. 4 26

2010 HORT 445 Capstone Requirement B.S. 1 4

2010 AGECON 429 NAMA B.S. 2 10

2010 HORT 435 Marketing and Management B.S. 4 22

2011 HORT 445 Capstone Requirement B.S. 1 4

2011 HORT 435 Marketing and Management B.S. 4 24

2012 HORT 445 Capstone Requirement B.S. 1 5

2012 HORT 435 Marketing and Management B.S. 4 23

2013 HORT 445 Capstone Requirement B.S. 1 10

2013 HORT 435 Marketing and Management B.S. 4 19

2014 HORT 445 Capstone Requirement B.S. 1 2

Curriculum Development

Dr. (Dennis) Brown has created a course curriculum for her Horticulture 435 class that focuses on small business entrepreneurship. Key components of business planning, marketing, management, and financial resources needed for a small business to succeed are incorporated into this class. Instructional materials include handout materials, PowerPoint lecture slides, and cases for her course.

Dr. (Dennis) Brown also has adopted the marketing capstone course, HORT 445 “Strategic Analysis of Horticultural Production & Marketing” and has created synthesis by coordinating the creation of cases written by the student to identify a horticulture production and marketing problem to be solved, a situation that led to failure, or a situation that led to success based on information learned from their internship experience and previous horticulture production & marketing classes. This class has evolved to interviewing industry stakeholders and creating a presentation to discuss industry trends as it relates to their area of interest after graduation.

Graduate and Undergraduate Students Undergraduate Research Students

Mr. Behnam Arjomandi, Agricultural Economics, May 2006 Mr. Steven Meyers, Horticulture, May 2007 Mr. Marc Whetstone, Agricultural Economics, May 2010 Ms. Margaret Knapke, Horticulture, May 2013

Graduate Students Major Professor for:

Ms. Christa Hofmann, M.S., Agricultural Economics, August 2007. M.S. Thesis: Benchmarking Indian’s Farmers’ Markets: An Evaluation of Market Characteristics and Organizational Structure - Now currently working: Financial Services Lender, Farm Credit Services

Mr. Quintrell Hollis, M.S., Agricultural Economics, May 2008 M.S. Thesis: Consumer Perceptions of Goat Meat: An Indiana Study - Now working currently: Risk Management Specialist at USDA Risk Management Agency

Ms. Tanya Hall, M.S., Agricultural Economics, August 2009 M.S. Thesis: Sustainable Floriculture Practices and Certification: Growers Barriers to Adoption - Now working currently: Economic Research Analyst for Indiana Business Research Center

Ms. Kendra Arrington, M.S., Agricultural Economics, May 2010 M.S. Thesis: An Evaluation of Consumer Segments for Farmers’ Markets in Indiana and Illinois - Now working currently: Analyst, USDA Foreign Agricultural Service

Committee Member for:

Mr. Benjamin A. Taylor, M.S., Agricultural Economics, Completed May 2007. M.S. Thesis: An Analysis of ENSO’s Impact on World Vegetable Oil Prices

Mr. Behnam Arjomandi, M.S., Agricultural Economics, Completed August 2008. M.S. Thesis: The Low Hanging Fruit of RFID

Ms. Rejeana Gvillo, M.S., Agricultural Economics, Estimated Completion: May 2011 M.S. Thesis: The Midwest Retailer Probability of Supply and Willingness to Pay for Regionally Grown Fresh Fish on Ice, Completed: May 2011

Mr. Francis Darko, M.S., Agricultural Economics, Completed: August 2011

Ms. Leah Ndanga, M.S. Agricultural Economics, Estimated Completion: May 2012

Team or Collaborative Efforts/Teaching

During the 2006-2007 academic year, Dr. (Dennis) Brown participated in the Teaching for Tomorrow Program. The group focused on technology in the classroom and held informal seminars to increase the awareness of teaching techniques available. This was a competitive process in which seven junior faculty were chosen from the University. Dr. (Dennis) Brown has been a guest lecturer in ASM 336 speaking on understanding niche markets. She has also been a guest lecturer for two graduate seminar courses.

ASM 336, Environmental Systems Management

YDAE 590G, YDAE Graduate Seminar

HORT 601, Diversity in the College of Agriculture

International Teaching

Dr. (Dennis) Brown received funding as a co-principal investigator with Dr. Kwamena Quagrainie to conduct two applied research projects examining supply-chain development and gender issues of fish farmers in Kenya and Ghana. They have conducted 8 workshops to aquaculture farmers in Ghana and Kenya.

Program Audience: Aquaculture producers

Statewide/National/International Impacts: International effort in Ghana and Kenya

Program Outcomes: Improved marketing efficiencies, increased awareness in cooperative marketing, and increased opportunities for women farmers in Ghana, working relationships with Kenyan and Ghanaian government officials in the Ministries of Fisheries and with KNUST University.

Student Evaluations:

Student Evaluations at Purdue University have been as follows:

University Cafeteria Student Ratings (Mean)

COURSE EVALUATIONS Core Questions:

C1 -- Overall I would rate this instructor as: excellent (5) good (4) Fair (3) poor (2) very poor (1)

C2 -- Overall I would rate this course as: excellent (5) good (4) Fair (3) poor (2) very poor (1)

Course Semester N Mean C1 Mean C2

HORT 435 Fall 2004 34 of 48 3.9 3.6

Fall 2005 32 of 36 4.7 4.1

Fall 2006 27 of 35 4.3 4.1

Fall 2007 21 of 34 4.6 4.3

Fall 2009 15 of 26 4.9 4.7

Fall 2010 13 of 22 4.8 4.9

Fall 2011 17 of 24 4.5 4.4

Fall 2012 16 of 23 4.6 4.4

Fall 2013 16 of 19 4.7 4.8

Fall 2014 5 of 21 4.3 4.3

HORT 445 Spring 2005 5 of 6 4.9 3.8

Spring 2006 8 of 8 4.6 4.1

Spring 2007 0 of 8 Not recorded Not recorded

Spring 2008 8 of 8 4.5 3.5

Spring 2012 3 of 5 5.0 5.0

Spring 2013 7 of 10 5.0 5.0

Spring 2014 1 of 2 5.0 4.0

Student Counseling and Advising

• Faculty advisor, Food Marketing Institute Show, 2005-2008 (10 students total) • MARC/AIM mentor for Mr. Courtney Stewart from Prairie View A & M University, Summer 2006 • Leadership Certificate mentor for Ms. Jacqueline Drury, Completed May 2007

EXTENSION AND RESEARCH GRANTS

Grants Total grants for Extension and Research total $1,665,697 with her contribution $445,532.14.

Grants Related to Extension: Dr. (Dennis) Brown has received a total of $1, 346,947 in Extension grant dollars with her contribution totaling $344,294.64.

1. Agency/Title: USDA, Specialty Crop Block Grant Program administered through Indiana State Department of Agriculture Integrating Farm to School Educational Content into Classrooms Duration of Funding: January 1 2015 – September 30, 2016 Amount of Award: $69,860 Role: PI Responsibility: 100% or $69,860 2. Agency/Title: USDA, Specialty Crop Block Grant Program administered through Indiana State Department of Agriculture Enhancing Indiana’s Specialty Crop Market through a Targeted Farm to School Effort Duration of Funding: January 1 2014 – December 31, 2015 Amount of Award: $41,072 Role: PI Responsibility: 100% or $41,072 3. Agency/Title: USDA, Specialty Crop Block Grant Program administered through Indiana State Department of Agriculture Supporting Indiana's Specialty Crop Producers through Interactive Educational Activities Duration of Funding: January 1 2013 – December 31, 2013 Amount of Award: $20,000 Role: PI Responsibility: 100% or $20,000 4. Agency/Title: Agency for International Development (USAID- Aqua Fish), Sub for Oregon State University Value Chain Analysis and Experimental Pond Unit Assessment in Ghana Duration of Funding: January 1, 2012- September 29, 2012 Amount of Award: $281,000 Role: Co-PI for Quagrainie Responsibility: 20% or $56,200 5. Agency/Title: USAID Aquaculture CRSP, Improving Competitiveness of African Aquaculture Through Capacity Building, Improved Technology, and Management of Supply Chain and Natural Resources, USAID Duration of Funding: November 2007 through May 2010 Amount of Award: $434,823 Role: Co-PI with Quagrainie Responsibility: 8% $34,785.84 6. Agency/Title: USDA, Agriculture Marketing Service Build, Grow, and Sustain Your Farmers’ Market Duration of Funding: November 2008 to May 2010 Amount of Award: $56,680 Role: Sub Contract for Indiana Cooperative Development Center Responsibility $25,000 7. Agency/Title: USDA, Risk Management Agency, Risk Management Programs for Indiana Specialty and Priority Crop Producers Duration of Funding: November 2006 through September 2007 Amount of Award: $150,000 Role: Co-PI with Marshall, Alexander, Fulton, Hurt, Dobbins, Patrick, and Wilson Responsibility: 10% $15,000 8. Agency/Title: USDA, Risk Management Agency, Educational Risk Management Programs for Indiana Specialty Crop Producers and Small Farms Duration of Funding: November 2005 through April 2006 Amount of Award: $144,740 Role: Principal Investigator Responsibility: 30% - $43,422 ($10,000 in Hort Minor) 9. Agency/Title: State of Indiana, Commissioner of Agriculture’s Office, Subcontract with Indiana Vegetable Growers Association, Examining Wholesaler Standards for Fresh Vegetables Duration of Funding: October 2005 to September 2006 Amount of Award: $18,464 Role: Principal Investigator Responsibility: 100% $18,464 10. Agency/Title: State of Indiana, Commissioner of Agriculture’s Office, Indiana Tree Fruit Survey Duration of Funding: February 2005 to December 2005 Amount of Award: $5,000 Role: Co-PI with Bordelon and Hirst Responsibility: 33% $1,650 11. Agency/Title: Indiana Rural Development Council, Alternative Agricultural Enterprise Instructional Module Duration of Funding: April 2005 to February 2006 Amount of Award: $75,000 Role: Co-PI with Marshall, Fulton, and Sigurdson Responsibility: 10% $7,500 12. Agency/Title: USDA, Risk Management Agency, Risk Management Education Programs for Specialty Crops and Small Farms in Indiana Duration of Funding: November 2004 through April 2005 Amount of Award: $93,308 Role: Co-PI with Alexander, Marshall, Dobbins, Wilson, Patrick, Hurt, and Fulton Responsibility: 10% $9,340.80 ($4,950 in Hort minor) 13. Agency/Title: Indiana Vegetable Growers Association Gift Duration of Funding: January 2005 until expended Amount of Award: $1,000 as unrestricted gift Role: $1,000

Research Grants and Scholarly Awards Received: Total $ 318,750 Total Contributed to (Dennis) Brown $101,237.50

Awards: 1. Agency/Title: Horticulture Research Institute (HRI) The Role of Plant Brands in Consumer Preferences for Plants and their Perceptions of Plant Quality Duration of Funding: September 1, 2014 – August 31, 2015 Amount of Award: $35,000 Role: Co-PI with Behe, Hall, Khachatryan and Campbell Responsibility: 7% or $5,000 2. Agency/Title: USDA, Federal State Marketing Improvement Project (FSMIP) Caught You Looking! What Captures Consumers’ Attention When They Buy Ornamental and Food-Producing Plants? Duration of Funding: September 2011 through September 2012 Amount of Award: $37,000 Role: Co-PI with Hall, Behe, Yue and Lopez Responsibility: $6000 3. Agency/Title: ISDA, Specialty Crop Block Grant ENHANCING SPECIALTY CROP PRODUCERS THROUGH TARGETED EDUCATION Duration of Funding: January 1, 2012 to December 31, 2012 Amount of Award: $9,000 Role: PI Responsibility: 100% or $9,000 4. Agency/Title: USDA, Federal State Marketing Improvement Project (FSMIP) Sustainability on the Table and In the Yard: Identifying, Profiling, and Quantifying Markets for Sustainably-Grown Ornamental and Food-Producing Plants Duration of Funding: September 2011 through September 2012 Amount of Award: $36,750 Role: Co-PI with Hall, Behe, Yue and Lopez Responsibility: 5% or 1,837.50 5. Agency/Title: USDA, Federal State Marketing Improvement Project (FSMIP) Consumer perceptions for sustainable ornamental and food-producing nursery plants Duration of Funding: September 2010 through September 2011 Amount of Award: $48,000 Role: Co-PI with Hall, Behe, Yue and Lopez Responsibility: 5% or 2,400 6. Agency/Title: Purdue University, College of Agriculture Economic Impact of Indiana Wine Industry Duration of Funding: September 2008 through December 2009 Amount of Award: $40,000 Role: Principal Investigator Responsibility: 100% or 40,000 7. Agency/Title: USDA, Federal State Marketing Improvement Program Investigation of Consumers’ and Professional Perceptions, Attitudes and Behaviors about Purchasing Plastic-Alternatives And/or Recycling Plastic Horticultural Containers Duration of Funding: September 2008 through September 2009 Amount of Award: $48,000 Role: Co-PI with Hall, Behe and Yue Responsibility: 25% $12,000 8. Agency/Title: Horticulture Research Institute Biodegradable Packaging Appeal Duration of Funding: January 2008 through May 2009 Amount of Award: $30,000 Role: Co-PI with Hall, Behe and Yue Responsibility: 25% $7,500 9. Agency/Title: Ball Horticulture Company Greenhouse Grower and Consumer Perception of Sustainably Grown Specialty Ornamental Crops Duration of Funding: January 2008 to Present Amount of Award: $10,000 Role: Co-PI with Lopez Responsibility: 50% $5,000 11. Agency/Title: Purdue Mission Oriented Grant Greenhouse Grower and Consumer Perception of Sustainably Grown Specialty Ornamental Crops Duration of Funding: January 2008 through January 2009 Amount of Award: $25,000 Role: Co-PI with Lopez Responsibility: 50% $12,500

12. Agency/Title: Horticulture Research Institute Biodegradable Packaging Appeal Duration of Funding: January 2008 through May 2009 Amount of Award: $30,000 Role: Co-PI with Hall, Behe and Yue Responsibility: 25% $7,500 13. Agency/Title: Ball Horticulture Company Greenhouse Grower and Consumer Perception of Sustainably Grown Specialty Ornamental Crops Duration of Funding: January 2008 to Present Amount of Award: $10,000 Role: Co-PI with Lopez Responsibility: 50% $5,000 14. Agency/Title: Purdue Mission Oriented Grant Greenhouse Grower and Consumer Perception of Sustainably Grown Specialty Ornamental Crops Duration of Funding: January 2008 through January 2009 Amount of Award: $25,000 Role: Co-PI with Lopez Responsibility: 50% $12,500 AWARDS

Richard L. Kohl’s Outstanding Undergraduate Teaching Award 2013-2014 Appointed to National Agriculture Statistics Service (NASS) Advisory Council by Secretary of Agriculture, Tom Vilsack for advocacy of specialty crops 2014 MANRRS, Graduate Student Oral Competition 1st Place Winner Student Kendra Arrington: “An Evaluation of Consumer Segments for Farmers’ Markets in Indiana and Illinois” 2011 Richard L. Kohl’s Outstanding Undergraduate Teaching Award 2009-2011 Distinguished Extension/Outreach Program Award, New Ventures Team, AAEA 2009 Purdue Agriculture Dean’s Team Award, New Ventures Team, 2007 Teaching for Tomorrow Award 2006 Richard L. Kohl’s Outstanding Undergraduate Teaching Award 2004-2006 Undergraduate Student Research Competition, 2nd Place in Social 2006 Science Division Student: Mr. Behnam Arjomandi, Undergraduate Honors Project in Agricultural Economics, “Willingness to Pay for State Sponsored Promotional Programs”

VOLUNTEER SERVICE

Selected Community Volunteer Service: Jack and Jill of America, Incorporated 2020-current Corona Norco Unified School District School Site Council Member 2018-2020 Oregon State Advantage Accelerator Board Member 2016-2018 National Ag Statistics Service Advisory Member 2010-2016 Indiana Cooperative Development Center Board Member 2009-2015 Alpha Kappa Alpha Sorority, Incorporated Member 2008-current COMMITTEE SERVICE

Instructional Continuity Committee for Return to Campus 2020-Present Academic Technology Advisory Board- UCR 2019-Present Ad Hoc Committee Student Evaluation of Teaching – UCR 2019-Present Assessment Advisory Committee-UCR 2019-Present Lead on Campus Enrollment Management Council-UCR 2019-Present Capital Projects Committee-UCR 2019-Present Council of Chief Outreach Officers – UC System 2018-Present Lead on Course Demand Availability –UCR 2019-Present Cohort Based Tuition Policy Committee-UCR 2019-Present General Education Review Committee-UCR 2019-Present Growing Inland Achievement-UCR 2019-Present Hispanic Serving Institution Taskforce-UCR 2019-Present International Recruitment Coordinating Committee-UCR 2019-Present Strategic Planning Committee- Unparalleled Student Experience-UCR 2019-Present UC Black Administrators Council-UCR 2019-Present UC Education Abroad Program-UC System 2018-Present University Innovation Alliance Liaison – UCR 2018-Present President/Provost Leadership Assessment Taskforce – OSU 2018 Vice President and Chief Diversity Officer Search Committee- OSU 2017-2018 University Promotion and Tenure Committee- OSU 2016-2018 Chair of OSU Online Diversity Modules - OSU 2015-2016 University Budget Committee - OSU 2015-2017 University Budget Graduate Subcommittee - OSU 2015-2017 Black Graduate Student Advisor – OSU 2015-2018 Vice Provost and Dean for Undergraduate Success Associate Dean Search 2016- 2017 Applied Economics Faculty Search – Search Advocate- OSU 2015-2016 Lonnie B. Harris Black Cultural Center Search – Search Advocate-OSU 2015-2016 MANRRS Mentor- Purdue 2007-2010 Entrepreneurial Leadership Certificate Student Coach- Purdue 2008-2015 Black Student Union Advisor- Purdue 2007-2009 Black Graduate Student Mentor Liaison- Purdue 2007-2010 Horticulture Diversity Committee Representative- Purdue 2007-2010 Undergraduate Research Competition Judge- Purdue 2009 Search Head for Assistant Dean/Director of Disability Resource Center – Purdue 2010-2015 University Senator- Purdue 2012- 2015 University Senate Education Policy Committee- Purdue 2012-2015 COA Agenda & Policy Committee University Senate Rep- Purdue 2013-2015 Undergraduate Core Curriculum Member- Purdue 2014-2015 University Canvas Pilot Steering Committee- Purdue 2014-2015 Provost Committee for Distance and Digital Environments- Purdue 2014-2015 PROFESSIONAL SERVICE

Council of Graduate Schools 2015-2018 American Society for Horticultural Science 2004-Preesnt o Marketing and Economics Working Group Chair 2005-2013 American Marketing Association 2004-2015 American Distance Education Consortium 2012-2018 Agriculture & Applied Economics Association 2004-2015 o Council on Status of Black Agricultural Economists 2004-2015 Food Distribution Research Society 2004-2015 o Board Member 2009-2015 o Editor, Journal of Food Distribution Research Society 2015-2017 International Society for Horticultural Science 2004-2015 Member of Pi Alpha Xi Ornamental Horticulture Honor Society 2004-Present Member of Phi Kappa Phi Honor Society 1999-Present Member of Minorities in Agriculture, Natural Resources, and Related Sciences 1999-Present Southern Agricultural Economics Association 2004-2015 Served as a reviewer for: o HortScience o Hort Technology o Review of Agricultural Economics o American Marketing Association Consumer Behavior Interest Group o Food Distribution Research Society S1051- Multi-State Project, Secretary 2009-2015 Food Distribution Research Society Conference Organizer, 2013 International Society for Horticultural Sciences, Economics and Marketing Commission, Co-Convener for International Symposium, Portland Oregon, 2013 American Society for Horticultural Science (ASHS) Marketing & Economics Working Group Chair, 2009-2013

PUBLIC SERVICE

United States Department of Agriculture (USDA) Farmers’ Market State Representative, 2004-2015 Ohio Florists Association o Publications Committee, 2005-2010 Judge for Grower Talks Young Retailer Award, 2006 to 2015 Indiana Cooperative Development Center Board of Directors o Indiana Cooperative Development Center Executive Committee, Vice President, 2006 to 2008 Liaison to Indiana State Department of Agriculture (ISDA) Program Manager for Regional Development 2007-2015 Invited speaker for Ball Sustainability Conference, 2008 Invited speaker for American Nursery & Landscape Association (ANLA Management Clinic), 2010; 2012 Member of Indiana Farm to School Network, 2013-2015 National Agriculture Statistics Service (NASS) Advisory Council, Appointed by Secretary of Agriculture, 2013 – 2016

GRANT PANELS

Grant Panel Reviewer, CARE, NIFA Critical Areas in Research and Extension, 2015 Grant Panel Reviewer, FMPP, USDA Farmers’ Market Promotional Program, 2010- 2011 Grant Panel Reviewer, AFRI, 1890 Capacity Building Grants, 2011-2012 Grant Panel Reviewer, SBIR, 2014, 2010