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NBC, CBS Sprint to Early Leads 48}118BEHIL *****************AUTO**3-DIGIT D-8 #006171484#P 20040621 edl ep 2 LAURA JONES, ASSISTANT MGR 530G WALDENBOUKS 42 MOUNT PLEASANT AVE WHARTON NJ 07885-2120 In 11111111111111111111111111111111111111111111111111111111111111 VOL. 12 NO. 35 THE NEWS MAGAZINE OF THE MEDIA SEPTEMBER 30, 2002 $3.95 MARKET INDICATORS NATIONAL TV: HOT NBC, CBS Sprint to Early Leads Prime time is overload- ed with commercials, Strong ratings for new dramas give Eye edge in viewers; NBC still rules 18-49 PAGE 4 as sold -out networks take advantage of demand by stuffing NETWORK TV extra spots into each commercial pod, Must -Compete increasing clutter. Thursdays NET CABLE: MIXED CBS takes most serious Fourth-quarter tightness among the broadcast run in years at NBC block nets is shifting some PAGE 5 dollars into cable scat- ter. Movies and automo- tive are spending briskly TV STATIONS across a variety of nets. SPOT TV: STEADY Lead -Ins Help Pressure on inventory continues to mount, Some Affiliates thanks to political CBS late newscasts fare spending. Auto is still active in most markets. better than ABC's, NBC's Retail remains healthy, PAGE 5 while financial and tele- com spending is spotty. WASHINGTON RADIO: TIGHT Buys are coming in well ahead of airdates, as Cable Back in advertisers reassign dollars initially held The Cross Hairs back from '02 budgets. Broadcasters renew u V October is tight with strong political, auto must -carry demands and retail spending. PAGE 6 MAGAZINES: HEALTHY Epicurean titles are Mediaweek Magazine closing fourth quarter Monitor PAGE 34 with solid seasonal buys from furniture, wine and 39 spirits and packaged goods advertisers. Auto and financial services help, fill in the gaps. 0 1118 9 9 3 1 2 Two very good ones. 2300+ stations Excellent Top 10 & Top 25 market coverage M mina News 1500+ stations 80% of inventory clears in ABC News Radio broadcasts UNLIKE SOME ADDITIONS, YOU'LL APPRECIATE OUR TWO NEW NETWORKS. We're changing the look of radio, with a fresh new line-up. Our two new RADAR® networks are leaders in ratings and audience delivery. And there's more. We've changed our network names. so you'll know exactly what you're getting, with the specific audiences you want. No confusion. Just a great line-up. Now your choice has never been easier. LIKE OUR NEW LOOK? CALL US AT 212-735-1700 OR VISIT US AT WWW.ABCRADIO.COM. RADIO NETWORKS america listens to abc AtDeadline MLB ON FOX DRAWS RECORD MALE AUDIENCE Major League Baseball, National Basketball Association, Through the first 17 Saturdays of Fox's 2002 Major League National Football League and National Hockey League games. Baseball coverage, viewership among men 18-34 rose 13 The new network will be called ESPN HD and will also tele- percent from 2001 to a 1.7, the network's highest rating in cast a variety of other sports programming in HDTV, including that demo for the seven years it has aired regular -season the X Games, Great Outdoor Games and the ESPY Awards, as baseball. Among adults 18-34 this season, Fox averaged a well as the Women's NCAA Final Four games and the ACC 1.2 rating. tying the 1998 season, its best ever, when Mark Men's Basketball Tournament. SportsCenter will start running McGwire and Sammy Sosa were vying for the home -run title. on ESPN HD in 2004. Among males 12-17, Fox's Saturday baseball ratings were up 38 percent to a 1.1. Household ratings were flat at 2.6. WEBCASTERS HOPE FOR FEE REPRIEVE A bill introduced last week by House Judiciary Committee CBS' HACK LOSES TWO EXEC PRODUCERS Chairman Jim Sensenbrenner (R-Wis.) and scheduled for a With the new season only a week old, at least one new series House vote on Oct. 1 would give webcasters a six-month has already undergone behind -the -scenes reprieve from having to pay royalty fees for changes. Robert Singer, an executive producer of music streamed via the Internet. The fee sched- failed CBS series Falcone, was named an execu- ule, set by the Library of Congress in June, tive producer and showrunner on CBS' Friday - takes effect Oct. 20. Since that ruling, hundreds night drama Hack. Singer replaced executive pro- AA of Internet radio stations have shuttered opera- ducers Thomas Carter and David Shore, who both tions and webcasters have made appeals. abruptly left the series before its Friday premiere. Show creator David Koepp and Gavin Polone are ADDENDA: Fox late last week reduced the staying on as executive producers. episode order to eight from 13 on its Sunday - night comedy The Grubbs...Media Planning UNIVISION'S WXTV TIES FOR FIRST Group (MPG) has promoted Phyllis Maguire to In a first for a Spanishlanguage TV station in New senior vp and director of local broadcast for York, Univision-owned WXTV last week achieved a MPG USA...NBC and Telemundo have signed first -place tie in the 6 p.m. news race. Noticias 41 multiyear license agreements to get research recorded a 5.7 rating/11 share on Sept. 23, tying data from Simmons Market Research Bureau NBC owned -and -operated WNBC's 6 p.m. news- for both networks and their station groups... cast, according to Nielsen Media Research data. The NFL on Fox, through the first three Sunday Noticias 41's tie represents the highest ranking telecasts of the season, is up 10 percent in household ratings to a 10.2/23 over last year, ever scored by a Spanish -language TV news pro- WB's Petrick says he plans gram in New York, according to the station. according to Nielsen Media Research. Average to give new Thursday shows viewing is up 11 percent to 15.7 million...U.S. time to grow Page 4 FALL '03 DEVELOPMENT KICKS OFF News & World Report will publish exclusive With Fall 2002 almost set in stone, broadcasters excerpts from former New York City Mayor are already looking ahead to next season. ABC Local Media 9 Rudolph Guiliani's book Leadership in the Oct. committed to a pilot last week with sister studio 7 issue, on newsstands today...Hearst has Touchstone Television for an hour-long drama Market Profile 12 named Stephen Jacoby, most recently associ- based on John Grisham's The Street Lawyer. The Media Elite 24 ate publisher of marketing at Time Inc.'s In Style project revolves around a young attorney who magazine, as associate publisher of marketing leaves his firm to work at a legal aid clinic. CBS Magazines 33 for Esquire...CBS Sports' national coverage of signed rapper/actor Queen Latifah to develop and SEC college football through its first three week- star in Mali Anderson. Based on a series of mys- ends has posted a 3.5 average household rat- tery novels, the show is about a New York cop turned private ing, up 52 percent from the same period last year. eye. And NBC-aligned Pariah TV signed playwright David Mamet to create a still -unnamed action series for NBC. CORRECTION: A Local Media story in the Sept. 23 issue incorrectly identified the title of WBBM-TV president ESPN TO LAUNCH NEW HIGH-DEF NETWORK and general manager Joe Ahern during his tenure at ABC ESPN plans to provide a high -definition simulcast service O&O WLS in Chicago from 1985 to 1997. Ahern was presi- beginning in April 2003, which will telecast a total of 100 live dent/general manager of WLS during that time. MEDIAWEEK (ISSN 0155-176X, USPS 885-580) is published 46 times a year. Regular issues are published weekly except 7/8, 7/22, 8/5, 8/26,12/23 and 12/30 by VNU Business Publications USA., 770 Broadway, New York, NY 10003. Subscriptions are $149 one year, $249 two years. Canadian subscriptions are $342 per year. All other foreign subscriptions are$319 (using air mail). Registered as a newspaper at the British Post Office. Canadian Post Publication Agreement Number 1430238. Periodicals postage paid at New York, NY, and additional mailing offices. SubscriberService (1-800) 722-6658. MEDIAWEEK, 770 Broadway, New York, NY, 10003. Editorial: New York, (646) 654-5250; Los Angeles, (323) 525-2270; Chicago, (312) 583-5500. Sales: (646) 654-5125.Classified: (1 800 7 ADWEEK). POSTMASTER: Send address changes to MEDIAWEEK, P.O. Box 1976, Danbury, CT, 06813-1976. if you do not wish to receive promotional material from mailers other than ADWEEK Magazines, pleasecall (800) 722-6658. Copyright 2002, VNU Business Media, Inc. No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying,recording, or otherwise, without the prior written permission of the publisher. Reprints (651) 582-3800. www.mediaweek.com September 30, 2002 MEDIAWEEK 3 PREMIERE WEEK 2002 They're Off, and It's Kelley: Girls Club Is More Serious Than Fox Lets On What you see may not be what you get when it comes to the Fox network's mar- A Two -Horse Race keting of the new David E. Kelley series, Girls Club. Show producer Kelley believes CBS gives NBC a run for its money on first nights ofnew prime -time season that Girls Club, which will premiere on Fox on Oct. 21, is a more serious show NETWORK TV By John Consoli than Fox would have viewers believe via recent on -air promos. Kelley made his trong premiere -week perfor- comments following a press screening mances by two new CBS dra- last Thursday of the season premiere of mas, CSI: Miami and Without his hit ABC drama, The Practice.
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