Burnley Arts & Cultural Action Plan 2009–2012 Arts DevelDevelopmentopment BurnlBurnleyey Contents Arts & Cultural Action Plan 2009-2012 _Introduction 3 _Current national & regional context 4 - 6 _Creative Consultation 8 - 9 _Findings summary & key themes 11 _Action plans 12 - 17 _Further Information 18

Photo (this page) : Channel 4’s Big Art Project, Burnley - Greyworld

Photo (front cover) Top left : 20/20 Community Project with Action Factory - Andy Ford Top centre : Singing Ringing Tree - Tonkin Liu Ltd Top right : Channel 4’s Big Art Project, Burnley - Greyworld Bottom : Burnley Community Festival Workshop - Sketch Introduction The arts and culture are internationally recognised, not just for their intrinsic value but also as viable mechanisms to improve educational attainment, community cohesion, health and well being, physical and social regeneration and economic development.

Through projects delivered in partnership over the last 4 years • Town centre creative scope – suggestions of how the arts Burnley Council has managed to achieve local, regional, national and creative industries could influence the town centres and international recognition for high quality creative project developments, further town centre strategies have been delivery. In this time Arts Development have delivered four large- influenced by this work. scale public art schemes, £1,204,456 of external funding was • Dance Development – building opportunities for Burnley secured for projects and 28,427 local residents were engaged as residents to participate in a range of dance styles, supporting participants and audiences in community projects. Burnley’s arts people to be physically active and have fun. and cultural venues and the community and voluntary sector have • Invisible, Big Art Project – empowering teenagers to commission provided opportunities for participation over and above this. a town centre art work, delivered in partnership with Creative Projects delivered under the 2005 – 2008 strategy include Partnerships and documented by Channel 4. Artist residencies • Branch Road Café – a community art reminiscent project. in local communities were delivered alongside. • Light Weave – St. Peters art project that was steered by a From here we need to look forward, to build on the lessons learnt Burnley patients group and provided training for local artists as and continue to empower and inspire local people through creativity part of the scheme. to influence the Borough’s physical and social regeneration.

• Singing Ringing Tree – public art commission delivered in Burnley has a wealth of creative and cultural assets, Towneley partnership with Mid Pennine Arts, designed by award winning Hall, , , , architects Tonkin Liu, and supported by a school engagement , and Central Library. In addition to these venues, project, involving writing stories and music inspired by the design. Mid Pennine Arts and Curious Minds are based in the borough and • Sketch – a three year youth arts scheme where young people have worked in partnership with the district and county council in Burnley were able to influence the art forms they wanted to to deliver inspirational opportunities to the residents of Burnley. develop in their school holidays. Collectively Burnley has the foundations of an impressive cultural • 2020 Vision – a Better Burnley Project that explored how local offer, Arts Development and partners have shown ways that the primary children would like to see their town develop creating arts can be used across council and Local Strategic Partnership parks made out of sweets and house designs out of flowers. disciplines. The ambition of this strategy is to embed the arts and creativity as a key element in the continual strive for excellence, • Creative Engagement - working with the planning department supporting Burnley to regain its community pride, quality of life, to support opportunities for residents to engage in the housing innovation and ambition. market renewal processes, and explore unusual project proposals.

Photo : Writing Home - Andy Ford

3 Current National & Regional Context

The importance of having the arts and culture embedded at a strategic level in Burnley Council’s short, medium and long term plans cannot be underestimated. National, regional and local policy is increasingly reflecting the diversity of benefits the arts can bring.

“Culture affects all our lives. It unifies communities and The arts have the capacity to: celebrates their differences. Culture shapes the way we spend • Develop individual pride and community spirit our leisure time and generates employment for thousands • Help reverse the spiral of decline in disadvantaged areas by of people from a wide range of disciplines including the arts, fostering a new sense of community and civic pride amongst creative industries, sport, heritage, parks and open spaces residents and tourism. A commitment to developing rich and diverse cultural provision characterises the work of Burnley Borough • Attract new commerce and businesses to deprived areas Council and its many partners from the statutory, business and • Provide a positive focus for community activity and innovative voluntary sectors and increasingly more and more organisations training opportunities are realising that to thrive they need to adopt a creative • Recognise and celebrate cultural diversity to the cultural benefit approach to their work that recognises the value of culture.” of the whole community Burnley’s Cultural Partnership 2007-2010. The arts help to bring about the renewal of neighbourhoods, building community cohesion in disadvantaged and excluded Department of Culture Media and communities. Sport (DCMS) DCMS continues to set the national policy framework for the arts Cultural Offer in partnership with Arts Council England. Since the last Burnley “A comprehensive cultural offer… will ensure that all children Arts Strategy a number of the priorities still remain, but with and young people, no matter where they live or what their the inclusion of added elements. However the key commitment background, have the chance to engage in at least five hours is to develop excellence through supporting artists and arts of high quality culture a week in and out of school.” organisations. Children’s plan, DCMS & DCFS 07

Across Britain the arts are helping individuals and The Government has an aspiration that all children and young communities by: people will have the chance to engage in high-quality culture in • Offering innovative solutions and out of school. • Building bridges between communities To bring coherence to existing initiatives, to find talent, to increase • Expressing differences positively engagement in high quality cultural activities for 0 –19 year olds, • Breaking boundaries to provide opportunities for young people to interact with creative practitioners, to develop transferable creative and personal skills In one or more of these ways, the arts help to address areas of and develop a life long interest in culture, to support all five Every social exclusion and bring key benefits to those involved: child matters outcomes, and to support young people into the • Disability: Supporting the inclusion of people with disabilities creative industries. • Health: Contributing to the improvement of the nation’s health A pilot for this scheme ‘Find your talent’ is being delivered in the • Crime: Helping to break the cycle of offending behaviour North west in Liverpool. A National Indicator - NI 11 Engagement in • Neighbourhood Renewal: Building community pride and the Arts has been devised by the DCMS to measure the percentage supporting neighbourhood renewal of adults in a Local Authority who have either attended an arts • Cultural Diversity: Promoting understanding and respect event or participated in an arts activity at least three times in the between our different cultures past 12 months. Engagement must be for leisure purposes. The baseline for has already been carried out (Dec 2008) The DCMS and ACE partnerships supports the Department for and will be carried out again in 2009 Communities and Local Government and together they believe that culture and the arts should be placed firmly at the heart of both neighbourhood renewal and community cohesion. 4 Arts Council England: North West (ACENW) Excellence – high quality art and high quality arts experience These are exciting times for the arts in the North West. Liverpool Reach – more people attending and taking part in the arts has been an exceptionally successful European Capital of Culture Engagement – more people feel that there are opportunities to in 2008. Manchester’s renaissance has its artistic and creative enjoy and get actively involved in arts activities that are personally identity at its heart. In many other places across the region there relevant to them is great art happening with further opportunities for growth. Diversity – arts that reflect the diversity of contemporary The focus during 2008–2011 will be to seize these opportunities England and increase public involvement in the arts. The Arts Council is investing £72 million from government during the next three years Innovation – artists have the freedom and are challenged to in over 100 regularly funded arts organisations across the region. innovate

ACE NW ‘Great Art For Everyone 2008-2011’ The North West Regional 3 year priorities: Development Agency (NWDA)

• Digital Opportunities The NWDA Regional Economic Strategy 2006 - The strategy • Visual Arts focuses on six goals of which, Quality of Life, is most relevant for • Children & Young people culture. • London 2012 Photo : Civic Architects - Kevin Carter

5 To achieve the vision, the region needs to focus on three key Pennine Lancashire factors: 1. Developing culture and image. Multi Area Agreements The Pennine Lancashire Multi Area Agreement (MAA) aspires 2. Developing a sense of community in the Northwest – including to build on the strong co-operation between the seven local community cohesion. authorities in Pennine Lancashire that has been developed over 3. Improving the environment – including capitalising on our the last few years. The MAA will seek to maximise benefits for natural assets, the quality of the visitor experience and the around half a million people by maximising co-operation and quality of the physical environment. delivery on the economy, housing, worklessness, sustainable The Regional Planning Guidance North West main aim is to ensue development and transport. active management of the Region’s environmental and cultural Some of the communities of Pennine Lancashire are amongst assess, and to secure a better image of the Region with high the most deprived in the UK and the MAA will provide the Local environmental and design quality. Authorities and Local Strategic Partnerships with the vehicle to Lancashire Specific develop greater focus in tackling these issues. Local Strategic Partnerships Elevate Local Strategic Partnerships (LSPs) have been set up to support Elevate is one of the government’s housing market renewal local areas to work together to increase the social, environmental pathfinders, charged with finding innovative solutions to the problem and economic well-being of their communities and provide a of low demand and housing market collapse in towns across Pennine single strategic focus. The composition of each LSP is unique to Lancashire. A major part of the programme focuses on improving each area and reflects the make-up of that particular community. the quality and diversity of the housing stock, but the challenge is greater than that. Sustainable neighbourhoods cannot be created Burnley Action Partnership (BAP) is Burnley’s LSP working “to through housing renewal alone. Funded by the Department for achieve a Burnley we can all be proud of. A Burnley that will become Communities and Local Government, Elevate is working with public a place with a diverse and united community, a modern economy, and private sector partners to improve economic prosperity, the a healthy safe and clean environment and quality services which environment, community safety, cohesion, educational attainment work together for the good of the public.” Sustainable Community and health, to make Pennine Lancashire a place where people strategy 2007 –17. choose to live, work, visit and relax. The Cultural Partnership is a subgroup within this. The vision of Elevate recognises the opportunity to demonstrate the role creative the Burnley Cultural Partnership is ‘to ensure that the Borough of activity can play in helping communities to articulate their needs Burnley is a place where excellence in cultural provision makes and concerns about the changes they face and adapt to these by a major contribution to the social and economic regeneration playing an active part in the renewal programme. In partnership with and renewal of the area and that this contribution is understood ACENW and Lancashire County’s Arts Development Service, Elevate and celebrated by Burnley’s citizens, its workforce and its appointed a Creative Community Engagement Officer in March policy makers’ Recently Burnley Council Cultural services have 2007. This three year position will work with Pennine Lancashire undertaken a self assessment of their cultural services to inform local authorities to deliver a programme of creative community areas that can be developed across disciplines or need adaption to engagement through the Housing Market Renewal scheme. work towards an excellent service delivery. Cultural Mapping A Living Places Partnership has developed in each of the nine Government regions: London, South East, South West, East of England, East Midlands, West Midlands, North West, Yorkshire and North East.

Living places provides a framework for partnership working between the cultural partners (Arts Council, Muesums Libraries and archives (MLA) Sport England and Heritage Lottery) at a regional level. The Living Places agenda facilitates joint working amongst the partners to embed culture in regeneration of the nine regions. Pennine Lancashire is a priority area for the North West.

Photo : Burnley Youth Theatre 6 Creativity Works Creativity Works is a strategic working group consisting of art and creative representatives from each of the Pennine Lancashire local authorities and agencies who work across the region that includes ACENW, Curious Minds and Creative Lancashire. Collectively the group works to increase the profile of creative arts activity in Pennine Lancashire both within and outside the region, focusing on Creativity Works four priority themes.

The primary objectives of Creativity Works will be: • External profile raising of the region. • Internal information sharing, good practice and joining up ‘what’s on’ across Pennine Lancashire

Focusing on four priority themes of: • Creativityworks for health and wellbeing • Creativityworks for people • Creativityworks for regeneration • Creativityworks for business Education Lancashire and specifically Burnley are in the middle of a Building Creative Lancashire Schools for the Future programme, (BSF) where all secondary schools will be replaced by new facilities in the next couple of It aims to put Lancashire on the map as a centre of innovation years, this includes a new sixth form. The Burnley Collage new excellence, to take creativity deep into the business community. campus is due to open with a University of Central Lancashire Offering creative industries bespoke advice and services to aid (UCLAN) provision in September 09. These developments not only growth and to help reach businesses commercial ambitions, bring new facilities to Burnley that will support young peoples services include: learning but can also be used by the community. In addition new • Business analysis and planning courses and degree’s will be provided within the town, with a • Referral and signposting to relevant expert services particular emphasis on enterprise. • Mentoring by industry specialists • Developing new markets The Olympics • Innovation and Product Development The London 2012 Games are not just about sport. They will also celebrate cultures, people and languages – in London, the UK and • Financial Management around the world. • Human Resource Management Working closely with the arts and heritage world, the cultural • Ecommerce Development olympiad will create new opportunities to inspire young people • And Networking events across Lancashire and encourage participation from communities across the UK and around the world. Lancashire County Council and Blackpool Council have jointly been successful in a Cultural Olympiad application that will deliver a programme of work in Lancashire specifically focused on young people. Preston Guild 2012 is also the year for Preston Guild. With more than 700 years of tradition, Preston Guild is a famous and unique celebration. Linking the city’s glorious heritage and past with its ambitions for the future, the Guild is Preston’s most important and historic event. Held every 20 years the guild marks Preston’s regional and national significance as a place to trade and learn the skills and abilities to forge a future career. During guild year, the city celebrates with a series of events and attractions. Photo : Festival Dance Performance at Burnley Youth Theatre - Sketch 7 Creative Consultation: People, places and prosperity

Research has identified that a multidirectional approach to creative consultation invites an expanded audience, offering opportunities to raise the awareness of other professionals working in regeneration to this area of practice and also for cross disciplinary discussion and analysis. This research therefore contributes to the wider debate on the inclusion of a creative strategy for urban regeneration.

Creative practitioners from artist collective Creative Collaborators, Various public sites in Burnley where visited enabling the creative sought to use different techniques to engage a broad range of practitioners to engage with a diverse audience, listening to the Burnley residents in discussion to discover their thoughts about thoughts and views of Burnley residents and visitors, discussing art and culture in Burnley. how they perceive and access arts and culture in Burnley. The interventions we facilitated were centred on processes of dialogue The residents and visitors to Burnley possess particular and interaction. knowledge of place as over the years they have built their own perceptions and experiences of the borough, the consultation Conversations initiated through open questions were recorded in sought to capture some of that information and use the strengths different ways and used collated into themes to recognise area’s of and areas for development identified to influence the focus of this need and interest to ensure that the next art and cultural strategy art strategy. for Burnley is influenced by information received from Burnley residents and visitors.

We visited the following places in Burnley:

• The St. Peter’s Centre • The Town Hall - • Regeneration • The Chai Centre Legal • Housing • Central Bus Station Chief Executive Office • Environment • Central Library Communications • Property Services • Towneley Hall Neighbourhood • Licensing • The Mechanics Graphics • Tourism • The Market Local councillors meeting • Burnley Cultural Alliance Photo (this page and opposite) : Creative Consultation - Anita Burrows

8 Various interventions, were used to encourage engagement. An internet blog site was set up for the consultation and These were: bookmarks were handed out with the address on for comment. The blog was open to responses from users and narrated the A tea trolley, offering tea and coffee to people who stopped to processes of intervention with images, text and sound bites. chat Alongside these interventions a day for professionals involved in A Video Diary Pod – which ‘spoke’ questions and recorded the art and culture in Burnley was organised. The aim of the day was participants’ responses to present the methodology and findings of the consultation and An A0 map of Burnley where people were invited to mark discuss shared objectives for the next three years. The day offered where they visited and took part in art and culture in Burnley opportunities for the whole group to share their concerns and Over 50 photographs of places of interest around Burnley – plans for the future so that potential partnership working could were displayed to prompt discussion be identified.

Badges of the Singing Ringing Tree, the Lightweave and Invisible were given away; another strategy to draw people in, raise awareness of what can be seen in Burnley and also an exchange gift for their participation

Photo : Singing Ringing Tree - Tonkin Liu Ltd

9 Our findings The conversations we had with this broad range of people have been transcribed and collectively reviewed. They have presented information particular to Burnley and from this knowledge we have been able to identify areas or themes to include in the plan. Themes that were raised by participants as important aspects for Burnley’s future: The dialogue revealed that: 3%6% • Most people have family ties to Burnley and that is often why 6% Transport/Tod Curve they stay. Theatre 15% • Burnley people are proud of their parks and a lot of people use Library 29% the Mechanics Theatre. Market • Towneley Hall is used widely by people with children and is a popular Family/friendliness 7% venue for visitors from outside the area often visiting family. Parks/green spaces Council • We had conversations about all the significant community 7% Regeneration 4% activities and it would appear that communication and Festivals awareness is an issue. 22% • Burnley perhaps does not make the most of its attributes such as the local countryside. Age band breakdown for participants in consultation:

• Council departments would like to see more communication 3% internally relating to creative activity.

• Burnley people are proud of their heritage and feel it should be valued. 26% • Regeneration is a ‘hot topic’, with many stating that regeneration Under 25 45% processes are taking too long. 25 – 40 • Many people consulted, especially the indigenous population, didn’t 40 – 60 consider culture to be a part of their everyday life but more highbrow over 60 activities such as opera and the fine arts. However the Asian heritage community consulted, recognised culture as a very strong component 25% of their everyday and something that they recognise and value.

Findings gained from additional consultation undertaken with young people have also been incorporated into the overall action plan ambitions Photo : Burnley Community Festival Workshop - Sketch

10 Quotes from consultation: Health and well being Communication “I’m looking at the view out there… I think we’ve got wonderful countryside” “It’s about talking to people in different roles and seeing how, you now, we can work together I suppose.” “There used to be a culture of what I call community spirit and belonging and things like that, that to me is part of our culture” “ It’s the kind of thing that draws people to a town well isn’t it?…. arts and culture people can come in, dip in and out and then they “Singing Ringing Tree, you know, Sunday morning when we’ve do other things while they’re here.” been there’s always people….people walking to it walking back…. it’s stuff like that that definitely does set people’s imaginations “We’ve got some fantastic countryside…..we don’t promote it, we alight and gets them interested.” don’t get people coming to the borough to make active use of it” Creative Industries Community work “…is there a connection between employment programmes and “…give them [Young people] the opportunity, like you say, raise arts programmes, things like that?” the game a bit, tell you what I think is good, that youth bus. That’s going to people, in their neighbourhoods.” “some of my friends are from Burnley and they do, they’re like arty, musicians and I think it’s surprising the amount of people “I’m a fairly practical person to be honest, but as far as arts and that actually do, you know, that do quite successfully”. culture are concerned, I see that perhaps as a mastic to hold things together… a way of bringing people together that wouldn’t “[Creative Partnerships in schools]… the skills that they get do” through being creative gives them wider skills in terms of, you know, a sense of who they are, working together with teamwork Burnley’s cultural assets in the same way, it’s not actually about becoming an artist” “Everything’s here, just need to open your eyes”

“You get some good shows on at the Mechanics. Yeah, there are, Arts and culture forward plan – 2009 - 2012 there’s a wide variety, for a small town theatre.” Through the consultation many voices have been listened to, over 300 discussions took place. After consolidating the findings from “Towneley Hall, fantastic, but who outside Burnley’s heard of residents and desk research the following plan will be used to Towneley Hall. I live in Bolton, it’s not 30 miles away, never heard address local need and local, regional and national policy. of it until I came here, I’d no idea. Now, I would have travelled to Burnley to walk my dog in , it’s that great!” Vision Regeneration To co-ordinate a diverse and inspirational arts and cultural “The area that we live in, just off Howard street, they’ve got offer that creatively connects residents with their past, like totem poles and things, I’ve heard they’re doing a living art present and future, continually playing a key role in project as well. That’s what it means to me, you know seeing that supporting Burnley to revive its pride and innovation. people are actually caring and making an effort now. “I think a lot of the communities have been split up with the Development Themes regeneration and the rebuilding is taking too long.” • Communication – clear and regular information dissemination “Culturally we’ve got a lot to offer… we’ve got the Weavers for the art and cultural sector, the community and the region. Triangle, okay we need to make more of that” • Grass Root Clusters – Empowering local residents, especially young people, to work collectively to have an input in their community’s development. • Arts and Heritage – Highlighting and enhancing Burnley’s natural, historical and cultural assets. • Health and Well Being – Increasing participation in arts and culture to support residents’ health and quality of life. • Regeneration – Innovative, creative, and inclusive regeneration that represents Burnley’s significant past and future ambition. • Cultural Industries – Provide opportunities for the creative sector to grow and develop, embedding a creative, inspirational and entrepreneurial culture of working. 11 Communication - clear and regular information dissemination for the art and cultural sector, the community and the region

Action Lead People, Places, Partners Time Scale Outcome Prosperity 1.1 Development of an Cultural Engagement Cultural venues based in 6 months Website populated Cross cultural events being integrated web based Officer Burnley and recognised as a resource collectively promoted on resource to promote cultural Tourism Department one website assets and activities across Sport and Play Department 2010 interactive, user the Borough Burnley Community Network generated content Number of hits increasing Burnley Football Club by 10% each year Business in the Community Communications dept User generated input, comments, peer reviews People: Improved external knowledge of opportunities to Increased attendance at participate and visit art and cultural activities Improved internal knowledge of 1.2 Development of a cultural Strategic Arts opportunities to participate and Council Officers 18 Months Toolkit developed Toolkit produced toolkit and training to increase Development Team work in partnership Members understanding of how culture Regeneration Partners 2010 – 2011 Training delivered Attendance at training can be used, and to support Sustainable external & internal its use by other departments services provided 2011 – 2012 Case study evidence of in their outcome delivery. culture and creativity being Places: Improved access to used by the public sector cultural tourism through in new ways marketing 1.3 Continued meeting of Head of Leisure and All organisations with Annually Quarterly meetings each

a borough-wide Cultural Recreation Prosperity: Increased influx an interest in the arts year of the cultural Steering group (LSP of visitors Arts Council partnership. Annual Cultural Partnership) Lancashire County Arts Unit monitoring of progress to the improvement plan

Supporting ambitions of the identified through CSIT BAP theme groups: 1.4 Provide guidance and Arts Development Team Social and Community CVS Ongoing Increased amount of quality leadership to organisations Cohesion Group & Cultural External Funding Officers applications for projects with in Burnley in relation to Partnership HLF arts delivery to appropriate external funding applications ACE funding bodies. Specifically ACE and HLF 12 Arts & culture delivery plan 2009 - 2012 2009 plan delivery & culture Arts Grass Roots Clusters - empowering local residents, especially young people, to work collectively to have an input in their community’s development

Action Lead People, Places, Partners Time Scale Outcome Prosperity 2.1 Development of a Arts Development Team Burnley Community Network 12 Months Artist in Residence Resources identified for long- term artist in Network research & development needs based project residence community Neighbourhood Management funding secured delivering long term ambitions. engagement scheme Princes Trust Funding secured for 1st working with identified Curious Minds 2010 – 2011 Delivery training residency by 2010, 2nd geographical areas Council Departments to partners and residents residency secured by 2011 or communities Primary Care Trust to raise aspiration and Elevate understanding of potential Promotion of case Studies People: Bringing together Arts Organisations outcomes of art and cultural for the toolkit and web geographical communities, e.g. BYT, MPA, Action Factory community projects resource (identified in supporting community Young People’s Service Communication theme) development and cohesion. Burnley College 2010 – 2012 Artist in Residence Delivery focussed on long term Better Burnley 12 month scheme up and Cross sector partnerships relationship building, confidence running in two neighbourhoods formed to deliver, process and skill development within led good projects communities 6 monthly delivery reviews Places: Urban and rural with outcomes evaluated, to settings, Place making ensure community need is developing increased being met sense of identity 2.2 Creative Engagement Arts Development Officer Regeneration Partners 6 months: pilot cluster Improved joined up that supports community Prosperity: Capacity and skill BCN established participation arts & cohesion. With a particular development in the community, Elevate cultural activity. aim of further developing focussing on sustainable Curious Minds 12 Months: Review of pilot Evidence of new cross youth led practice practice that develops Princes Trust and identify how programme community working empowering young people transferable life skills through Creative Alliance can be developed to identify areas they are participation Lancashire Artist Network Increased knowledge and collectively interested Mid Pennine Arts 2010 – 11 Broader understanding of creative in supporting social Supporting ambitions of the Libraries programme delivery engagement. Toolkit regeneration BAP theme groups: Young People’s Service (mentioned in communication Vision Board, MAPS Team Review 2012 review and outcomes) evidence of Social and Community development community groups Cohesion Group, attendance and use Young People & Learning Increased high quality arts & cultural activity at a grass roots level. Evidence of project delivery 13 Arts & Heritage - highlighting and enhancing Burnley’s natural, historical and cultural assets

Action Lead People, Places, Partners Time Scale Outcome Prosperity 3.1 Pennine Lancashire Arts Development Officer Arts Council England 6 Months - 2 year Pennine Increased attendance at recruitment of arts Northwest Lancashire post recruited Towneley Hall by 3% annually engagement post to work Creativity Works Museums Libraries Increased partnership across Pendle, Burnley and & Archives Partnerships developed working across arts and Hyndburn, Clitheroe and Regularly Funded across venues in Pennine heritage disciplines Blackburn, building audiences arts organisations Lancashire for museums using the arts Creativity Works Improved image of Burnley Lancashire County Council Reviewed 2011 (Pennine Lancashire) - Heritage Lottery Fund measured through increased (Burnley priority) visitors from outside of the region

3.2 The Mechanics & Towneley Mechanics Manager People: Audience development MPA 2009 research audience Clear audience development plan Hall to continue to develop for cultural activities & events Princes Trust development schemes audiences and participation by Museum Manager bringing added value to the Heritage Lottery Fund Resources for delivery 2010 initiate delivery of plan young people, ethnic minorities, experience of Burnley Schools identified and scheme(s) family groups and disability arts NW Audience Alliance 2011 evaluation started Places: Maximising on arts & 3.3 Continue to develop multi Cultural engagement officer cultural assets in Burnley, Parks department Annually increase the Increased attendance to the art form, multicultural providing a diverse Sports & recreation team audience to the community community festival of 5% each year – baseline target 3500 from 08 community based events, Arts Development Team programming offer for Town Centre manager festival into the borough’s event and Creative alliance Increase the amount of organisations residents and visitors Annually promote the festival festival scene, with particular Burnley Community exhibiting at the festival by 3 as a resource for community organisations each year focus on the community Network Prosperity: Increased visitor project promotion festival. Identification of economies of scale numbers = spend adding value that can be recognised by further to enhance the public and 2010 review areas where connectivity between the towns private sector promotion savings could be made by event delivery units closer joint working

Supporting ambitions of the 3.4 Continue to raise the Arts Development Team Communications Unit Ongoing tourism promotion Interest in Invisible (Big Art Project) BAP theme groups: profile of high quality local Tourism of attractions and monitoring new visitors to town. Log website Healthier Communities and

arts organisations and BYT of visitor figures views and maps requested from TIC Older People, Social and projects both nationally and MPA Review options to monitor cultural Community Cohesion Group 2009 Big Art Project internationally as a unique ACENW visitors to the town, to assess impact & Vision Board broadcast (May) resource Burnley Place Improved perceptions of Burnley

Branding 6 Months Hidden place nationally, regionally and locally. Monitor press reviews of projects Curious Minds & observatory completion Devise and deliver in partnership a regional campaign highlighting Burnley’s cultural assets 14 Arts & culture delivery plan 2009 - 2012 2009 plan delivery & culture Arts Health & Well Being - increasing participation in arts and culture to support residents’ health and quality of life

Action Lead People, Places, Partners Time Scale Outcome Prosperity 4.1 Delivery of a diverse dance Dance Development Healthy Lifestyles 2009 – 2011 Dance Increase in participation in participation programme Officer PCT Development officer post community dance workshops, SPAA supporting PCT Active People Sports and BCN 2010-2011 Create a clear exit ambitions Recreation/Healthy Sport England or continuation strategy Dance Development continuation Lifestyles Team Cultural Olympiad plan and sustainable community School Sports Partnership provision Private Businesses

4.2 Development of creative Arts Development Parks Department 2009 – 2010 Research case 2010 An interactive interactive play proposals Team, Sure Start studies and funding scheme proposal developed within park and public Parks Department, People: National agenda of Streetscene and funding secured space developments Play team Groundwork 2011-12 Delivery of pilot achieving 5 hours of activity a Creativity integrated into Private Sector scheme(s) week, focus on key priorities interactive Play schemes in Regeneration community groups, young parks and public realm Planning people, BME, women developments

4.3 Support the Healthier Arts Development & Places: Parks, community PCT 2009 - 2010 Research and Devise and deliver a project Communities and Older Dance Development centres, allotments, and Young People’s Service Development with the Healthier Communities and Older People, BAP theme People group to address Officers PCT facilities (St Peters Centre) Princes Trust Off Shoots, mental health & obesity Anglers 2011- 12 Delivery of group. To support them to achieve their targets issues, particularly focussing Prosperity: Healthy body and Social Services example projects, that on the Million Years of Life mind increasing positive outlook BYT, CALM provide opportunities Create a selection of case studies that support use of arts programme and success in life. for engagement and creativity to support health and wellbeing

Supporting ambitions of the 4.4 Clarity of mechanism to Cultural Partnership BAP theme groups: Parks Development, Annually (See 3.3 Arts and Heritage) feed community projects into Healthier Communities and Groundwork Collation of evidence that represents the health benefits festival developments, Older People Group & Social Pennine Lancashire of arts and cultural engagement. continue to develop it as a and Community Cohesion group Arts Development resource to showcase Sports development Use the festival to signpost residents on to regular Creative Alliance engagement and monitor SPAA increase in attendance in BCN community groups YPS 15 Regeneration - innovative, creative and inclusive regeneration that represents Burnley’s significant past and future ambition

Action Lead People, Places, Partners Time Scale Outcome Prosperity 5.1 Recruitment of a Burnley Arts Development ACENW 6 months post recruited Post recruited Creative Regeneration Officer Creativity Works Lancashire County Council Creativity Works 2009 – 2011 Post based in Action plan identified to Elevate Arts development team. support regeneration RENEW ambitions for Burnley NWDA 2010 – Delivery of action plan Lancashire Economic identified in partnership with Partnership Planning and Regeneration

People: Social regeneration, 5.2 Development and Creative Regeneration key creative engagement Planning & Regeneration 18 months good practice Creation of relevant policy inception of a planning & Officer principles used to support ACE, NW guidance devised and procedure to ensure development good practice community development. LCC Arts & Planning public art and creative regeneration are utilised in a guidance document for (potential delivery Creativity Works 2011 Public Art supplementing constant and effective manner developers. To involve artists mechanisms through grass Elevate planning document or strategy in developments from design RENEW, CABE researched and collated root clusters) Policy adopted and in action through to community NWDA engagement Places: Physical regeneration, Lancashire Economic 2012 policy in action Sustainable practice place making through Partnership through policy permanent and temporary interventions 5.3 Develop mechanism Arts Development Elevate Annual Creative community for regular and sustainable Officer Prosperity: Improved ACENW engagement delivery linked Creative Community Creative Community external perception of LCC Arts Unit with key regeneration areas. Engagement Engagement Manager - Burnley supporting image Neighbourhood Managers Meaningful participation and

PLDC making (branding) & tourism consultation opportunities 5.4 Continue to identify Creative Regeneration Planning Officers 2011 Ongoing negotiation Promote new & existing opportunities and funding Officer Regeneration Officers with developers to realise case studies for high profile arts initiatives Supporting ambitions of the Town Centre Master plan the ambitions of the public

within key regeneration BAP theme groups: Heritage Lottery Fund art and engagement Identify relevant funding schemes supporting Burnley Vision Board, Economy BSF, CABE, Elevate policies/strategies to deliver town centre, councils public realm and & Regeneration Private developers weavers triangle and place making strategy HMR public realm strategy outcomes outcomes 16 Arts & culture delivery plan 2009 - 2012 2009 plan delivery & culture Arts Cultural Industries - provide opportunities for the creative sector to grow and develop, embedding a creative, inspirational and entrepreneurial culture of working

Action Lead People, Places, Partners Time Scale Outcome Prosperity 6.1 Delivery of Micro-scene, Arts Development Creative Alliance 2009 Micro-scene Increased awareness of a local creative industries Team Creativity Works project delivered local creative industries experimental marketing Lancashire Artists through events project Network 2009 reviewed Improved promotional awareness and practical new techniques identified

6.2 Continued support and Arts Development Creative Lancashire 2009 Creative Alliance establishedRegular network meetings facilitation of the Creative Team Local artists & businesses and building attendance (minimum 4 per year) with Alliance facilitating networking, Burnley College continuous increasing building confidence and Curious minds 2010 Promotion project devised attendance business development skills Enterprise Agency to raise awareness of creative amongst local artists and industries and role they can play Needs based training creative industries People: Investment in local in economic development creative industries, raising developed and delivered quality and opportunity Profile of creative industries Places: Linked to regeneration, raised locally and regionally building new facilities 6.3 Development of business Arts Development workshop spaces/studios Creative Lancashire 2010 Training requirements Training session resources training and mentoring Team Burnley Enterprise identified committed and programme opportunities for Creative Prosperity: Increasing Burnley College promoted industries productivity of local creatives Economic Development 2011 - 2012 Business and nurturing a culture of Officer Mentoring Scheme Increase in percentage of entrepreneurialship Princes Trust Charities implemented successful creative Curious minds industries in Burnley Enterprise Agency Supporting ambitions of the 6.4 Continue to advocate Arts Development BAP theme groups: Creative Lancashire 2012 Creation and promotion Creation of signposting the development of creative Officer Economy & Regeneration Creativity Works of a Burnley creative resource created for industries spaces in Burnley’s Planning & ACENW industries development business support and regeneration schemes such Regeneration Teams LCC Arts Unit programme workspace opportunties as Weavers Triangle and the LEGI Initiative town centre Economic development Identify opportunities for Princess Regeneration local creative industries Trust in regeneration schemes 17 Further information For more information about this Strategic Action Plan or the Arts in Burnley, please contact:

Arts Development Team, Burnley Mechanics Theatre, Manchester Road, Burnley BB11 1JA Telephone 01282 664417 Email [email protected] Web www.burnley.gov.uk/arts

Photo : Lightweave - Andy Ford

18 Photo : Smile - Andy Ford Creative consultancy for the strategy was initiated and compiled by: Creative Collaborators Paul Hartley, Anita Burrows and Cathy Newbery

Arts Development Team, Burnley Mechanics Theatre, Manchester Road, Burnley BB11 1JA Telephone 01282 664417 Email [email protected] Web www.burnley.gov.uk/arts