MEDIA, ARTS AND DESIGN POSTGRADUATE COURSES CONTENTS

WELCOME...... 2 RESEARCH...... 4 FACULTY OF MEDIA, PROFESSORIAL TEAM ...... 8 ARTS AND DESIGN CENTRE FOR CREATIVE INDUSTRIES MANAGEMENT...... 13 FULL-TIME AND PART-TIME FASHION BUSINESS MANAGEMENT MA...... 14 POSTGRADUATE COURSES INTERNATIONAL MEDIA BUSINESS MA...... 20 MEDIA MANAGEMENT MA...... 24 MUSIC BUSINESS MANAGEMENT MA...... 28 CENTRE FOR PROFESSIONAL COMMUNICATION...... 33 MEDICAL JOURNALISM GRADUATE DIPLOMA...... 34 MULTIMEDIA JOURNALISM MA...... 38 PUBLIC RELATIONS MA...... 42 CREATIVE PRACTICE AND ART THEORY...... 47 AUDIO PRODUCTION MA...... 48 DESIGN FOR COMMUNICATION MA...... 52 DOCUMENTARY PHOTOGRAPHY AND PHOTOJOURNALISM MA ...... 56 FILM AND TELEVISION: THEORY, CULTURE AND INDUSTRY MA ...... 60 INTERACTIVE MEDIA MA...... 64 PHOTOGRAPHIC STUDIES MA...... 68 MEDIA AND SOCIETY ...... 73 COMMUNICATION MA...... 74 COMMUNICATIONS POLICY MA...... 78 DIVERSITY AND THE MEDIA MA...... 82 GLOBAL MEDIA MA...... 86 MEDIA AND DEVELOPMENT MA...... 90 MEDIA, CAMPAIGNING AND SOCIAL CHANGE MA ...... 96 SOCIAL MEDIA, CULTURE AND SOCIETY MA...... 100 EMERGING MEDIA LABS...... 105 IMAGING ART AND SCIENCE MA/MSc...... 106 ENGLISH LANGUAGE SUPPORT...... 110 COURSE ENQUIRIES FACILITIES...... 112 First Floor Cavendish House ABOUT THE UNIVERSITY OF WESTMINSTER ...... 114 101 New Cavendish Street LIVING AND STUDYING IN LONDON...... 116 London W1W 6XH T: +44 (0)20 7915 5511 AN INTERNATIONAL EXPERIENCE...... 117 E: course-enquiries@westminster. HOW TO APPLY...... 118 ac.uk ACCOMMODATION, FEES AND FUNDING...... 120 FOR POSTGRADUATE LOCATION...... 122 INFORMATION EVENING DATES CONTACT US...... 124 visit our website westminster.ac.uk

westminster.ac.uk/mad CONTENTS 1 If you want to give your inquisitiveness and The Faculty of Media, Arts and Design fosters WELCOME imagination, your design ambitions and the development of sought after professional entrepreneurial, new energy, focus and skills such as critical and creative thinking, application, we can offer you a vibrant and effective communication, teamwork and The creative sector is one of the most significant diverse community of students, researchers, leadership, social and cultural competencies growth engines for the UK economy and creative practitioners and alumni from across for working in diverse global contexts, worldwide. Throughout the recent recession it the world to interact with and to learn from. We and entrepreneurship. It encourages cross- has continued to enjoy dynamic advancement have grown an extensive network of creative disciplinary project work in the Faculty and the alongside a proliferation of new business industries partnerships and international University, international exchanges, life projects models and professional career trajectories. partnerships to offer opportunities for live with industry and businesses, placements In many instances this has been fuelled by project work, research and knowledge and internships. The knowledge, skills and technology and/or media convergences. At exchange, and study abroad, for the benefit experiences acquired during their programme present, the creative economy, which has of all our students and our staff. of study prepare our graduates to go directly its biggest UK hub in and around London, into employment; to set up their own business; provides jobs for 2.5 million people. The Our industry-standard production and or to embark on a research degree. number of highly skilled and enterprising postproduction facilities in purpose-built studios professionals has increased four times faster and workshops stimulate creative experiences ‘Change your life today. Don’t gamble on the than the UK workforce as a whole. that closely match what you can expect to future, act now, without delay’ (Simone de encounter in professional environments. The Beauvoir). Invest in your future and join us The Faculty of Media, Arts and Design at the tailored learning support services on our for an excellent and advanced, critical and University of Westminster plays a significant Harrow Campus include a well-stocked and creative education. role in educating the next generations spacious library that is accessible 24/7. of media professionals, filmmakers and photographers, fashion designers, music Our campus in Harrow has undergone an performers and producers, artists and multi- extensive programme of refurbishment and Professor Kerstin Mey media communicators, through both, an modernisation, including the creation of Dean, Faculty of Media, emphasis on professional practice and the Forum, a generous and fluid space for Arts and Design world-leading research with societal impact. informal exchange and learning, interactive Covering the intersection of media, creative presentations and performance that also art practice, technology and industry with contains dedicated project spaces and a a broad and diverse portfolio of taught and new state-of-the-art gallery. A high spec research programmes, the Faculty has proven music performance space and a state of to successfully prepare its graduates to lead the art recording studio have been recently and shape the creative industries. In 2015, the been completed alongside new studios for QS Worldwide University Rankings has placed creative practice. More is planned over for the research and courses in Media, Journalism the next period to enhance the learning and and Communications at the University of teaching facilities of one of Europe’s centres of Westminster among the top 35 globally. excellence for higher education in media and Photographers, filmmakers and artists have their the creative arts. work shown in prestigious cultural venues and events internationally. Fashion designers and visual communicators join global players in the film industry.

2 WELCOME westminster.ac.uk/mad westminster.ac.uk/mad WELCOME 3 was assessed as 45 per cent World Leading, CREAM embraces the work of leading artists, Both CREAM and CAMRI are imbued with a RESEARCH AT THE and 46 per cent Internationally Excellent, theorists and historians of art, including, we critical approach to artistic practice and media FACULTY OF MEDIA, ranking it number three in the UK, and top in are proud to say, a number of the same people institutions. And both have a very international Arts research that embraces both practice and doing both. Its strengths include photography, – and non-western - focus – with particular ARTS AND DESIGN theory. Our Media research was assessed as digital art and curation, experimental, strengths in Chinese, South Asian, Arab and 52 per cent World Leading and 35 per cent documentary and Asian film, and ceramics. African media. Internationally Excellent, ranking it number four Our faculty hosts some of the UK’s most highly in the country. CAMRI has a long tradition of analysing the Our two world-leading research groups, rated research in both Arts and Media. political economy of communication, media with, between them over sixty active Our high research reputation is based on the policy, media history, media and social researchers and over a hundred PhD Twice a decade all research groups in work of our two leading research groups – change and the social impact of new media students, sustain our faculty’s vigorous and British universities are subject to a rigorous CREAM (Centre for Research and Education technologies. In recent years it has developed wide-ranging research culture, and nourish government sponsored evaluation and grading in Arts and Media) in the Arts and CAMRI particular strength in the analysis of the social, the full range of taught postgraduate courses – the Research Excellence Framework or REF. (Communication and Media Research Institute) political and economic impacts of social media. you will find in this brochure. In the 2014 REF our faculty’s Arts research in Media.

4 RESEARCH westminster.ac.uk/mad westminster.ac.uk/mad RESEARCH 5 COMMUNICATION AND MEDIA RESEARCH INSTITUTE (CAMRI) CAMRI has been a leading centre of Media and Communications research in the UK for almost 30 years, with 30 researchers and 65 Doctoral students. In the most recent Research Excellence Framework (REF 2014) – the official exercise in which all research at every UK university is assessed – 52 per cent of our research was judged to be “world-leading” (the top rating, ‘four star’), with 87 per cent of the total rated “internationally excellent” (‘three star’). The assessment of our impact on society and business was exceptional (87 per cent ‘four star’).

CAMRI is the UK’s most internationally oriented The Centre’s portfolio of research expertise centre for Media research, with a long tradition CENTRE FOR RESEARCH AND includes photography, documentary, of studying global and transnational media. EDUCATION IN ARTS AND experimental and South and Southeast Asian It hosts the China Media Centre, Arab Media film, digital art, ceramics and music. It is highly Centre and jointly with our Art and Design MEDIA (CREAM) international in its approach and, together with research group CREAM, both the India and CREAM is the UK’s top ranked centre for our media research group CAMRI, hosts the Arab Media Centres. research across Visual and Media Art and Indian and Africa Media Centres. Design as assessed by the UK’s 2014 Research The Institute regularly gains grants from Excellence Framework (REF), with 91 per cent Research in CREAM covers critical, research councils and charities. Subjects of our research rated as either “world-leading” theoretical and historical work on the arts of currently held grants include political or “internationally excellent”. and arts practice-based research, an area in activism, media ownership, social media, and which it was a pioneer, with a large number international television. Our research was also judged on its impact of our PhDs students doing practice-based outside academia, to account for its measurable projects. Researchers work closely with the The Institute has also been at the forefront effects on culture, civic society, policy and University’s two gallery spaces, Ambika P3 of studying the social and economic impact the economy. The 2014 REF gave CREAM and London Gallery West, and the historic of new media technologies and recently an impact rating of 100 per cent, with all Regent Street cinema. established the Centre for Social Media submitted research being judged as either Research. CAMRI hosts several international “world-leading” or “internationally excellent”. The Centre has also hosted several large research conferences, with three recent Similarly 100 per cent of our research projects for the Arts and Humanities Research conference topics being Journalism and Protest, environment (or ability to support and sustain Council (AHRC). These include Genocide Social Media, and Soft Power – Perspectives an institutional platform for research) was rated and Genre, which produced The Act of from China and India. Alongside these as either “world-leading” or “internationally Killing, the BAFTA award-winning and Oscar- important events, CAMRI organises a fortnightly excellent”. nominated documentary on the 1965 killings research seminar for staff and PhD students with in Indonesia, and its award-winning follow-up presentations by visiting speakers. CREAM boasts over 30 researchers and The Look of Silence. Three of our most recent 60 PhD students, including internationally AHRC-funded projects are Screenplays, on renowned artists, filmmakers, photographers, the history of theatre productions on British theorists, critics and musicians who have television; Ceramics in the Expanded Field, on exhibited or performed at national and ceramics interventions in museums; and Digital international venues including: Tate Modern, Realism, visualising the social through digital Tate Britain, Tate Liverpool, the Victoria and art practice. Albert Museum, the Venice Biennale, the Istanbul Biennale, Documenta, the Museum of Modern Art in New York, Chicago’s Museum of Photography, and many other places.

6 RESEARCH westminster.ac.uk/camri westminster.ac.uk/cream RESEARCH 7 Critique/ (triple-c.at), an academic open access theory mainly to postgraduate students and Empires – Global Media and Local Resistance PROFESSORIAL TEAM online journal that focuses on the critical study of supervises doctoral student work. He is also co- (Arnold, 1998). Professor Thussu is the the media and the Internet. editor of the journal Photographies (Routledge) Managing Editor of the Sage journal Global and was a co-founder of Accident and Five Media and Communication. He has over ten Professor Kerstin Mey Years Gallery in London. years’ experience in journalism, having worked Dean of the Faculty of Media, Christie Brown at the Press Trust of India, India’s national news Arts and Design and Professor Professor of Ceramics agency for five years, and as Associate Editor of Contemporary Art and Christie Brown is an artist, David Gauntlett of Gemini News Service, a London-based Theory researcher and Professor of Professor of Media and international news agency. Kerstin Mey has held academic Ceramics, who administrates Communications positions in universities in the Ceramics Research Centre David Gauntlett writes and Germany and the UK before (CRC-UK) and supervises teaches about the ways in which Graham Meikle joining the University of Westminster as Dean of research students within the digital media gives people Professor of Communication and the Faculty of Media, Arts and Design in 2013. Centre for Research in Education, Art and new opportunities to create Digital Media She studied for an MA in Art and German Media (CREAM). She joined the University in and connect, and the social Graham Meikle joined the Language and Literature, and a PhD in Art 1993 and taught for nearly twenty years on implications of this ‘everyday creativity’. He has University of Westminster in Theory/Aesthetics at Humboldt University Berlin, the Ceramics BA Honours course. She was also led the development of new approaches 2013, having previously taught Germany. Her text-based and curatorial inquiries awarded the title of Professor in 2001 for her to the study of media (‘Media Studies 2.0’) and at the University of Stirling are concerned with the situatedness of 20th international contribution to the discipline. pioneered the use of creative research methods in Scotland and Macquarie century and contemporary art practices, and the Professor Brown has exhibited her ceramic in social research. He is the author of several University in Sydney, Australia. He is co-director ‘making of knowledge’ in relation to art research, sculpture widely in the UK and abroad and her books, including: Creative Explorations (2007), of the MA in Social Media, Culture and Society technological advances and embodied work is in several private and public collections Media Studies 2.0, and Other Battles around and a member of the Centre for Social Media experience. She is a member of the Austrian including the Victoria and Albert Museum UK the Future of Media Research (2011), Making Research. Graham’s most recent book is Media Science Board; on the Excecutive of CHEAD and the Mint Museum USA. Her most recent is Connecting (2011), and Making Media Convergence: Networked Digital Media in (Council for Higher Education of Art and Design) solo exhibition, DreamWork (2012-3) was Studies (2015). He has made several popular Everyday Life (2012), co-written with Sherman and an elected Fellow of the Royal Society of shown at the Freud Museum in London as websites and YouTube videos, and has worked Young. He is also the author of Future Active: Arts. She has also previously served as Director of part of an AHRC-funded project Ceramics in with a number of the world’s leading creative Media Activism and the Internet (2002) and CREST, the Guild HE Consortium for Research the Expanded Field. Other major exhibitions organisations, including the BBC, the British Interpreting News (2009). Graham has also Excellence, Support and Training. include Marking The Line at the Sir John Library, and Tate. For a decade he has worked written book chapters and journal articles Soane’s Museum (2013) and Ambika’s Dream with LEGO on innovation in creativity, play about many aspects of internet cultures, media at Ambika P3 (2104). and learning. activism and online news. He has a PhD in Christian Fuchs Media and Communication, and a Masters Professor of Social Media in Media, Technology and Law, both from Christian Fuchs’ fields of David Bate Daya Thussu Macquarie University, and before those studied expertise are social media, Professor of Photography Professor of International English Literature at the University of Edinburgh. Internet and society, political David Bate is an international Communication economy of media and photo-artist and writer. He was Daya Thussu is Professor of communication, information awarded his Doctorate in the International Communication Hugo de Burgh society theory, social theory and Fine Art Department at the and Co-Director of India Media Professor of Journalism critical theory. He is the author of numerous University of Leeds in 1999 Centre. Author or editor of Hugo de Burgh BA Honours publications in these fields, including the books: after taking an MA Social 16 books, among his key MA PhD FRSA is Professor of Internet and Society. Social Theory in the History of Art, and Film and Photographic Arts publications are: Mapping BRICS Media (co- the Study of Journalism and Information Age (Routledge 2008), Foundations BA Honours. His many writings, exhibitions and edited with Kaarle Nordenstreng, Routledge, Director of the China Media of Critical Media and Information Studies publications include the books Zone (London: 2015); Communicating India’s Soft Power: Centre. He is one of a small (Routledge 2011), Digital Labour and Karl Marx Artwords, 2012), Photography: Key Concepts Buddha to Bollywood (Palgrave/Macmillan, number of academics who (Routledge 2014), Social Media: A Critical (Berg: 2009) and Photography and Surrealism 2013); Media and Terrorism: Global pioneered the study of the Chinese media Introduction (Sage 2014), OccupyMedia! The (I.B Tauris, 2004). Forthcoming works include Perspectives (co-edited with Des Freedman, outside the Chinese world. Hugo de Burgh’s Occupy Movement and Social Media in Crisis a new edition of Photography: Key Concepts Sage, 2012); Internationalizing Media Studies research examines the roles of journalists, Capitalism (Zero Books 2014) and Culture and (Bloomsbury Press, 2015) and a monograph (Routledge, 2009); News as Entertainment: particularly investigative journalists, in both Economy in the Age of Social Media (Routledge of his photographic works and writings in The Rise of Global Infotainment (Sage, Britain and China. He has published books and 2015). He co-founded the ICTs and Society 2016. He currently directs the Photography 2007); Media on the Move: Global Flow and academic articles on both. Network (icts-and-society.net) and is editor of the Research Group and leads the Photographic Contra-Flow (Routledge, 2007); International journal /tripleC: Communication, Capitalism & Studies MA course. He teaches practice and Communication – Continuity and Change, third edition (Bloomsbury, 2016); and Electronic

8 PROFESSORIAL TEAM westminster.ac.uk/mad westminster.ac.uk/mad PROFESSORIAL TEAM 9 Jean Seaton Joram ten Brink Naomi Sakr Steven Barnett Professor of Media History Professor of Film Professor of Media Policy Professor of Communications Professor Jean Seaton has Professor Joram ten Brink Professor Naomi Sakr is the Professor Steven Barnett is an written about the media and is Academic Director at author of Arab Television established writer, author and wars, politics, journalism and the International Centre of Today (2007) and Satellite broadcaster on media and disasters, as well as children. Documentary and Experimental Realms: Transnational communications issues. He Her classic Power Without Film at the University of Television, Globalization specialises in media policy, Responsibility (with James Westminster. He has worked and the Middle East (2001), regulation, journalism, press Curran) was published in a seventh edition in as a director, writer and producer of film and and has edited two collections, Women and ethics and political communication. He has 2009; Carnage and the Media: The Making TV in the UK, Holland, Israel, Austria and Media in the Middle East: Power through acted several times as specialist adviser and Breaking of News about Violence was other European countries. His films and videos Self-Expression (2004, reprinted 2007) and to the House of Lords Select Committee on published by Penguin (2005). She is the have been shown internationally on broadcast Arab Media and Political Renewal: Community, Communications and was twice called to give Director of the Orwell Prize for political writing television and at major film festivals, film venues Legitimacy and Public Life (2007). Her research oral evidence to the Leveson inquiry. Over and journalism, and is writing the official and galleries, including MOMA, The German interests centre on the political economy of the last 30 years, he has advised ministers history of the BBC. She broadcasts frequently Cinematheque, The Dutch National Film Arab media, including relationships between and shadow ministers, given evidence to and launched the new BBC History website. She Archive and Image Forum, Tokyo. Professor corporate cultural production, media law and parliamentary committees and the European has recently written for The Guardian, The Times ten Brink is the director of AHRC Arts on Film human rights. Parliament, and has directed numerous and Prospect. Archive. Joram edited Building Bridges – the research projects on the structure, funding, cinema of Jean Rouch for Wallflower Press in and regulation of communications in the UK 2007. His most recent co-edited book, Killer Rosie Thomas and other countries. He was for many years Jeanette Steemers Images – Documentary Film, Memory and the Professor of Film an Observer columnist and is the author or co- Professor of Media Performance of Violence was published by Rosie is the director of the Centre for Research author of numerous books, book chapters and and Communications Wallflower Press (2012). He is a Producer and and Education in Arts and Media and Co- articles. He is on the editorial and management Professor Jeanette Steemers is a Executive producer of the BAFTA winning film director of the India Media Centre. She is boards of British Journalism Review. graduate in German and Russian and Oscar-nominated film The Act of Killing. a pioneer of the academic study of popular from the University of Bath and He is also an associate producer of The Look of Indian cinema, establishing an international completed her PhD on public Silence (2014). reputation following the publication of her first service broadcasting in West ground-breaking article on Hindi cinema in Germany in 1990. After working for international Screen in 1985. Since then she has written research company CIT Research and international Mitra Tabrizian widely on Indian cinema, contributing to television distributor HIT Entertainment, she Professor of Photography numerous books and journals. Rosie has also rejoined academia in 1993. Professor Steemers’ Mitra Tabrizian is a professor of photography, worked as an independent television producer, research interests include the audiovisual sector, teaches practice and theory mainly to making documentaries, arts and current affairs the global children’s audiovisual industry, postgraduate students and supervises practice programmes for Channel Four in the 1980s international distribution, public service media based PhD. Subjects range from rereading and 1990s. She is co-founder and co-editor and the impact of new technologies on the hybridity in contemporary photographic practice of the international Sage journal BioScopes: audiovisual sector. Her work has been funded to rethinking documentary photography. South Asian Screen Studies, a forum for new by the Arts and Humanities Research Council Professor Tabrizian has published and exhibited research on the history and theory of South (AHRC), the Leverhulme Trust and the British widely, in major international museums and Asian film, screen-based arts and new media Academy. Selected book publications include galleries including her solo exhibition at Tate screen cultures. Her monograph Bombay Before Selling Television: British Television in Global Britain in 2008 and participating in Venice Bollywood: Film City Fantasies was published Marketplace (2004), Creating Preschool Biennial (Iranian Pavilion), 2015. Her most in 2013 by Orient Blackswan and republished Television (2010), Regaining the Initiative for recent photographic book Another Country in 2015 by SUNY Press. Public Service Media (2012), The Media and the (Hatje Cantz 2012) with a forward by Homi State (2015 – with T Flew and P. Iosifidis), and Bhabha (Harvard), is concerned with what we European Media in Crisis (2015 with J. Trappel might call the ‘crisis of contemporary culture’ and B. Thomass). both in the West and East. Her photographic and film works are represented in major public collections. She has received several photographic and film awards, including AHRB (Arts and Humanities Research Board) Innovation Awards for the film ‘The Predator’ (28 minutes, 35 mm print, 2004) and the Royal Academy Rose Award for photography, 2013.

10 PROFESSORIAL TEAM westminster.ac.uk/mad westminster.ac.uk/mad PROFESSORIAL TEAM 11 POSTGRADUATECENTRE FOR COURSES CREATIVE IN POLITICS ANDINDUSTRIES INTERNATIONAL MANAGEMENT RELATIONS

Across the world, creative industries Based in London, one of the world’s are drivers of economic growth and main hubs for culture and creative are central to the cultural lives of practice, the Centre and its constituent both nations and the wider global courses work with leading professionals community. Westminster has led the and organisations from across industry way in the development of courses to cultivate new talent and foster devoted to training the next generation original, innovative thinking. It benefits of creative industry managers and from being able to draw upon the entrepreneurs, whilst simultaneously skills and expertise of colleagues and cultivating their critical understanding of students from across the Faculty and the the fields in which they work. wider University and its links to London’s vibrant creative community. The new Centre for Creative Industries Management (CCIM) brings together our successful Masters courses in Media, Fashion and Music Business Management, delivering and contributing to programmes in the UK, Italy and China. Its purpose is to continue Westminster’s record of excellence, not only in teaching but also in research and knowledge transfer.

westminster.ac.uk/mad CENTRE FOR CREATIVE INDUSTRIES MANAGEMENT 13 COURSE CONTENT This module is designed to give an overall FASHION BUSINESS understanding of fashion business management MANAGEMENT MA This course equips you for a business process from concept to customer. management career in the domestic or It will explore a variety of perspectives international fashion industry. Delivered by a on product sourcing and supply chain issues teaching team with a wide range of experience with the aim of preparing students for the both in industry and academia, the course Length of course challenges of developing and maximising offers an innovative and relevant fashion One year full-time product development with sourcing strategy business curriculum that focuses on preparing whilst still responding efficiently and effectively your entry into senior roles in business and Location to constant changes in consumer demand. management within the industry. Harrow and central London With global product sourcing dynamics shifting Course fees constantly and more business opportunities See westminster.ac.uk/fees SEMESTER ONE emerging around the world, sourcing fashion CORE MODULES products from the right locations to ensure you More course information create an organisation that can deliver the See westminster.ac.uk/fashion Fashion Business and Supply right product in the right place at the right time, Chain Management whilst building profitable relationships with The fashion business dynamics and its fast- suppliers, balancing both cost and risk with lead This course will equip you with the strategic shifting product sourcing require an adaptable times are the key challenges facing the global decision-making, leadership and problem- attitude to spot business opportunities fashion industry. solving skills you will need to become an emerging around the world. Building profitable entrepreneurial and visionary fashion business relationships with partners and suppliers and Creative Team Building leader of the future. It continues the University’s balancing costs and risks are key challenges. This course aims to provide you with a fashion tradition of a commitment to excellence thorough grounding in the theory and practice in developing highly effective, talented and To transform an idea into a commercial product of the management of creative people in committed professional fashion graduates. involves a complex route: this module is organisations, at both strategic and operational designed to provide an overall understanding levels. It also aims to develop an awareness of Working closely with fashion industry of how to manage a fashion business from the major practical and theoretical dilemmas professionals, role models and mentors, you concept to customer. It will explore a variety among individuals, groups and organisations, will receive a relevant, well-grounded, high- of perspectives on global product sourcing and to place managerial practices into an quality education and skill base enabling you and global supply chain issues with the aim of historical and international perspective, to have a wider, clearer understanding of preparing you for the challenges of developing highlighting both traditional and emerging the business you are already involved in. The and maximising a strategy whilst still issues and their importance to develop a course offers inside knowledge of industry responding efficiently and effectively to constant sustainable competitive advantage. strategies and cultures on a global basis, changes in consumer demand. combined with key business skills and essential This module will acknowledge the challenge fashion industry management knowledge. Within the generic fashion business process of managing creative individuals in the fashion developing, managing and sourcing fashion business and managing diversity and conflict products from the right locations to ensure you which may arise. Through cases studies and in can work to create an organisation that can class group work you will examine issues and deliver the right product in the right place at the challenges inherent in recruitment, placement right time. Building profitable relationships with and retention of creative teams and the partners and suppliers, balancing both cost growth and compensation via human and risk with lead times are the key challenges resource management. facing the fashion industry. From the concept of an idea, making it commercial for a particular market and ensuring it reaches the customer when they want it, involves a complex route with a real understanding of the supply chain.

14 FASHION BUSINESS MANAGEMENT MA westminster.ac.uk/mad westminster.ac.uk/mad FASHION BUSINESS MANAGEMENT MA 15 As organisations evolve globally, leaders face SEMESTER TWO new opportunities, risks and demands that challenge and stretch their abilities in the CORE MODULES context of leading, managing and communicating Finance and Entrepreneurship with people of both different cultures and The Finance and Entrepreneurship module management structures. Leadership in a diverse combines theory and practical knowledge of and multicultural environment provides a culturally- finance for those in the fashion industry. It also centred perspective allowing organisational provides a practical, real-world approach to the leaders the opportunity to attend to the finances of entrepreneurship by presenting the influence of culture. This module will help you common financial problems (and their solutions) find examples of how multicultural awareness entrepreneurs often face especially in the can make your leadership task easier and fashion world. promotes an organisational culture that is more satisfying to both individuals and their leaders With the increasingly critical role played by by embracing and celebrating differences. finance and financial management in the success of global business, a solid grounding Strategic Fashion Business Management in the principles and techniques of finance The module covers the theories, models, is essential for a successful business venture. tools and methodologies used in the field of The module is designed to develop your strategic management specifically within the understanding of the core financial aspects of fashion business. business as well as entrepreneurship through the preparation, interpretation, uses, and It aims to enhance your ability to play an analysis of strategic financial information in The module also aims to help you effectively Managing Change and Innovation effective role in developing, implementing and the context of an understanding of the strategic develop and overcome challenges in the One of the fundamental elements of the Fashion monitoring strategy within a business within need for the survival of global business. marketing environment in order to successfully industry is that it is producing something new the fashion or fashion-related industries. The understand how to penetrate new markets every season or reinventing itself. This is module especially aims to help you develop This module represents a mixture of financial and manage brands in order to balance a clearly evident in the constant change in the a critical awareness of the management of and management accounting, corporate competitive advantage with profitability in the products produced. Change in the processes and creativity and design within a global context. finance and risk management. The principles fashion business. organisation of the industry are also constantly Fashion enterprises at every level inherently and concepts underlying each of these subject occurring – they are less evident but are enjoy advantages as well as face the areas are examined with particular emphasis This module will include: equally important. vulnerabilities of the market conditions. This being placed upon their practical application • an understanding of the global unit opens windows into strategic and creative in the international fashion industry. fashion market Globalisation of the industry and significant thinking, analytical evaluation, and business • the global marketing mix technological advances has led to an increased strategy development as well as the decision- Fashion Marketing and Brand Management • the consumer variety and velocity of change greater than making process. The business environment is With the competition in the fashion business experienced in the past. constantly changing and this affects the market at its fiercest, it is imperative that companies • how to make appropriate product adaptations to meet consumer demands condition, business structure, strategy and style. understand and develop successful and Managers in the industry today need to be alert effective marketing strategies for product • developing the strategies to protect to these changes and know how to manage development and brands for the mass market and ensure effective intellectual property them. These changes can be initiated by new as well as the luxury goods market. protection for a brand product or process innovations or can be • ensuring and effectively developing and changes forced upon the industry by external This module will stimulate critical and intellectual overcoming the challenges to successfully factors. The effective management of any type skills and allow you to explore the challenges understand how to penetrate the market in of change is essential for a business to survive of developing fashion marketing strategy, to order to balance a competitive advantage and requires deep understanding of the impact include an understanding of the fashion market, with profitability in the global fashion market. change can have on the people and processes the marketing mix, the consumer, how to make within the business. appropriate product adaptations to meet consumer demands, developing strategy to This module looks at how a fashion business protect and ensure effective intellectual can successfully innovate and how the changes property protection for a brand. need to be managed to be successful. This module will be discovering and then analysing the theory and practice of the management of change and innovation.

16 FASHION BUSINESS MANAGEMENT MA westminster.ac.uk/mad westminster.ac.uk/mad FASHION BUSINESS MANAGEMENT MA 17 ASSOCIATED CAREERS Virginia Grose Course leader The course is designed to attract applicants Originally trained as a fashion with a recognised design, retail management or designer, Virginia has worked in distribution/manufacturing background. With the fashion industry for over 25 guidance from the academics and professionals years. Most of her experience is in this field it is anticipated that you will go on in the supply chain and product to enter senior management positions and move development sectors. up the career ladder. During her career, she has worked closely with Our alumni can be found working clothing, yarn and textile manufacturers all over in senior positions all over the world in many the world including China, Sri Lanka, North fashion roles and include such well-known Africa, Italy, the Philippines as well as in the brands such as Aldo, Dior, Dunhill, Harrods, UK. Virginia gained much of her professional Hermes, Louis Vuitton, Marks and Spencer, experience with Courtaulds Textiles PLC, who Nordstrom, Prada Hong Kong and many more. supplied several major UK and international retailers, and has worked with a wide range Several of our alumni, have also gone on to of international clients such Marks & Spencer study at PhD level and to further academic and Wal-Mart. Virginia managed many research. Others have set up their own business design teams in a variety of product areas and or successfully taken over a family run business. was part of the senior management team at Courtaulds. She has also provided consultancy services to several luxury international Major Fashion Business Management Project INDUSTRY LINKS ENTRY REQUIREMENTS cashmere knitwear brands. Virginia has been a visiting lecturer at the American Intercontinental The Fashion Business Management Project Entry to the course is based on a combination The idea of a Fashion Business Management University, London College of Fashion and at builds on the skills and experience derived from of formal qualifications and significant industry MA was formulated in discussion with industry Southampton University. She has also been an the previous modules. You will be provided with experience. You should have a First or Upper leaders. Building on the success of our external adviser to the University of Liverpool and the opportunity to apply all of the knowledge Second Class Honours in your first degree in Fashion Merchandise Management course ‘Domus’ University, Milan on the collaborative gained during the programme into a major any subject, as well as a minimum of two years’ project to address fashion business issues and, in particular, the close collaboration with Fashion Management Programme MA. industry we spoke extensively to senior fashion working experience in the fashion business or and challenges while adding to the body of marketing. If English is your second language executives. Many felt that although doing an In addition to her role as Course Leader at the professional practice and theoretical literature. you should have an IELTS score of 6.5 with 6.0 MA in Fashion Business Management would University of Westminster, Virginia continues in each element. Supervised by a faculty member in collaboration not ensure promotion, potential candidates her consultancy work with several premium with yourself and a potential fashion industry who learn how to apply the knowledge they knitwear brands, and remains a non-executive representative, the Fashion Business Management gain from the course can become leaders who director for a Chinese knitwear manufacturer. Project is recognised by graduates as one of can inspire others. Those candidates need Virginia gained her BA (Honours) degree the most rewarding and empowering to understand the values and culture of the in Fashion and Textiles from Manchester experiences of the entire programme. industry and, most importantly, recognise the Metropolitan University. She studied for her difference between information and knowledge MBA at Stirling University, Scotland, by and have clearly defined goals. distance learning, specialising in international retailing and marketing for major fashion This support from the industry is important retailers. Virginia is currently working on her both for you as a student and to the future MA in Higher Education and towards her development and relevance of the MA. PhD topic proposal, which has the working We will continue to foster and maintain these title - Made in the UK, this is via her research important links with the fashion industry, and interests within the industry. Her first book, ensure that our Fashion Business Management The Basics of Fashion Business Volume One – MA stays at the forefront of education for the Concept to Customer (2011), is published by future leaders in the fashion industry. We will AVA Publishing. She is a member of the UKFT also continue to invite many prestigious and Rise committee which focuses on fashion start eminent guest speakers from the industry up and brands under ten years old. to participate on all the modules, ensuring that the course remains relevant, informed and up- to-date with current industry practice.

18 FASHION BUSINESS MANAGEMENT MA westminster.ac.uk/mad westminster.ac.uk/mad FASHION BUSINESS MANAGEMENT MA 19 CORE MODULES Media Work Experience INTERNATIONAL As London is the media capital of Europe, there Media Business Dissertation is a great opportunity for you to take work MEDIA BUSINESS MA A taught module and group workshops in the experience as a part of the course. This could first semester guides you in conducting a major be in long established companies or start-ups. piece of independent research which could be While the course team and work experience unit either practical or academic in focus. In the Length of course will advise you on placements it is your second semester you will receive individual One-year full-time responsibility to actively pursue work placement tuition in how to develop your research questions, opportunities. Our students have secured work collect and analyse data. The dissertation is a Location placements at media companies including: the 15,000-word piece of original research on a Harrow BBC, Universal Music, Blue Rubicon topic agreed with your supervisor and related PR, Kameleon Brand Engagement, and Paul to the business, economic, political or cultural Course fees Smith Fashion. factors shaping the performance and practices See westminster.ac.uk/fees of media businesses. More course information Media Business Strategy OPTION MODULES See westminster.ac.uk/journalism This module integrates Business Strategy and You will take one option module in the first and Planning. You will conduct case study analysis one in the second semester. The recommended of a media company facing major environmental The course is designed for recent graduates option is indicated, but you are free to choose changes, you will learn how to produce a seeking a career in traditional and new media any of the options listed. competitive analysis of a media organisation organisations. It provides a combination of and present strategy recommendations to business and media skills designed to equip faculty. In teams, you will learn how to develop you to take up an entry-level position in today’s a new media business idea, write a business and SEMESTER ONE media organisations. financial plan and present this to a panel OPTION MODULES of industry experts and media investors. You will learn how media organisations are Media Operations (Recommended Option Semester 1) engaging with the challenges resulting from Media Markets the emergence of digital media technologies This module addresses the operational This module introduces the economics of the and platforms. The course introduces you to challenges involved in the management of media and content industries, including the processes by which media organisations media companies. You will analyse the broadcasting, print, film, recorded music and develop their corporate strategies, business structures and managerial practices of media interactive media. You will learn how to research plans, marketing and production operations organisations and the design and management and produce a market report examining the as they respond to radical change in the of digital supply chains. You will develop revenue and cost structures of these industries, commercial environment. transferable skills in content development and and the economics of key processes of multiplatform media project planning. Other production, distribution and consumption. You The course is designed to enable you to find topics covered include analysing audiences; will also learn to use tools enabling decision- and take up work placements and internships content creation and creativity; performance making based on quantitative market data. at media organisations in London during management; digital media supply chains; planning digital media workflows. the course of your studies. Our graduates Media Production Skills have successfully completed internships at TV This module enables you to develop your production, web, multimedia, advertising and Study Skills practical and critical understanding of how news organisations in London. This module can be taken in addition to the media content is created and distributed. You option module. It is designed for students whose will develop and improve your newswriting Whether you are planning a career in a large first language is not English, or who have no techniques for different media platforms; learn media organisation or seeking to create your experience of the UK education system. It is how to develop research and write your own own initiatives and businesses, the International intended to help you to produce written work in professional blog; design a website in teams Media Business MA aims to provide the accordance with current UK academic standards using individual and team working skills; acquire analytical insight, operational knowledge and and practices. You will be taken through the a knowledge of ethical considerations faced planning skills you will need to prosper. The process of producing a piece of written work, by journalists. course is taught jointly Westminster’s highly from note taking to editing and referencing. successful Media Management MA.

20 INTERNATIONAL MEDIA BUSINESS MA westminster.ac.uk/mad westminster.ac.uk/mad INTERNATIONAL MEDIA BUSINESS MA 21 Alternative Option Modules Semester 1: Sex, Violence and Politics RELATED COURSES Global Media You will analyse the impact of different forms of This module examines key developments in censorship and regulation on changing patterns • Communication MA the media and communications industries of social, political and cultural expression in the • Communications Policy MA associated with the logic of globalisation. media. You will gain an understanding of • Diversity and the Media MA You will explore the complex nature of the regulation and censorship in a variety of • Global Media MA globalisation process, focusing on the emergence different political and cultural circumstances as • Media and Development MA of both supra-national and sub-national well as the social forces which shape regulation • Media Management MA developments and explore the relationship for politics, taste and decency. You will also between new contexts of production and consider the effects these have on media • Multimedia Journalism – Broadcast, or Print questions of collective culture and identity. audiences, and assess how ideas about the and Online MA/Postgraduate Diploma nature of audiences and public opinion change • Public Relations MA Political Analysis of Communications Policy and are used politically. • Social Media MA As international regimes and national regulation become increasingly important in the creation and Alternative Option Modules Semester 2: Sociology of News delivery of communications, it becomes necessary Chinese Media A critical study of the news media in the Paul Dwyer to understand how the two levels interact. This This module is for you if you have little or no context of current society; it examines different Course Leader module will introduce you to those theories of knowledge of the Chinese media, but aspects of how news is created, disseminated Paul is Course Leader of the policy making and international relations which nevertheless realise that for anyone interested in and consumed. International Media Business provide tools for the analysis of communications the media in the world today, some MA and a member of policies, and their dynamic interaction at the understanding of the biggest national media CAMRI, the media research national and international level. system is a necessity. The objective is to ASSOCIATED CAREERS institute at the University of introduce participants to the Chinese media, in Westminster. His research Technology and Communications Policy the context of a world order changing on Most graduates of the course find work in the interests and publications cover media This module will introduce you to a range account of the growth in wealth and power of media industries soon after graduation, Some production, social media, creativity and of broadcasting and telecommunications several countries, in particular China. The start at an entry level while others have used digitisation. Previously he worked at the BBC technologies, enabling you to assess the Chinese media are seen as a factor in this, and their knowledge and work experience to rise as Head of Development for Documentary and economic and political issues surrounding also as an example of a media system distinct quickly to a more senior level. A smaller number Specialist Factual Television and as an award each technology. Topics covered include from the Anglo-American, which has often been of graduates have started their own media winning director and producer of drama- capital investment in networks, how and why touted as a model of universal applicability. businesses or worked in non-media businesses. documentaries, current affairs (eg Panorama, technologies change, strategic interests and Rough Justice, Inside Story) news, arts and communications, and substitutable technologies Development and Communications Policy entertainment programmes. and the creation of markets. The aims of this module are to provide you ENTRY REQUIREMENTS with a theoretical overview of the concept of You should possess, or be expecting, a good first ‘development’ and the opportunity to consider degree (equivalent to at least an Upper Second how it relates to empirical experience in SEMESTER TWO Class Honours) or equivalent; or have relevant communications in small and developing professional experience. If English is your OPTION MODULE countries. You will be able to compare the second language you should have an IELTS experiences of a range of countries in Policies for Digital Convergence score of 6.5 with 6.0 in each element. (Recommended Option: Semester 2) attempting to retain cultural autonomy, in This module focuses on the role of national and developing their own communications international media and communications technologies and policies, in democratisation, regulators in facilitating and controlling the and in exporting mass media content. global convergence of digital communications. You will learn about the relationship between Media Audiences international and national regulation and special This module begins with an overview of media emphasis is given to developments in the USA, audiences and goes on to analyse audiences European Union and the UK, as well as and media institutions, passive/active developing and small countries. audiences, media influence and effects, and ethnography and media audiences. The second part of the module is devoted to discussions of media and identity, fans, diasporas and new media audiences.

22 INTERNATIONAL MEDIA BUSINESS MA westminster.ac.uk/mad westminster.ac.uk/mad INTERNATIONAL MEDIA BUSINESS MA 23 MEDIA MANAGEMENT MA

Length of course One-year full-time

Location Harrow

Course fees See westminster.ac.uk/fees

More course information See westminster.ac.uk/journalism

Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.

The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, COURSE CONTENT CORE MODULES deploy business-planning skills and excel in leadership and implementation. The course provides a rounded suite of Dissertation managerial and commercial skills, rooted in The course culminates with a major research- The course is delivered by academic staff a critical understanding of today’s media and based project. You will take a research and with lengthy experience of advising and content industries, building on our role as a methods course designed to introduce you managing media organisations. Teaching leader in UK media research. Practice-based to the key tools for collecting and analysing methods are based around practical problems assignments, such as the integrating business- evidence. Group work in Semester One orients and include in-class exercises and individual planning project, play an essential role in you towards identifying and refining your and group projects and assessment. enabling you to apply ideas and learning in individual research topic, which must be Assignments will enable you to develop and a creative fashion. The course consists of eight specific to the Media Management MA. apply your skills in creative project development credit-bearing modules and an additional key Topics must be related to the strategic and and business planning. skills module which includes the use of commercial challenges faced by media quantitative methods and software tools. businesses. You will be encouraged to focus your research upon the challenges and opportunities confronting a specific media firm or group of media organisations.

24 MEDIA MANAGEMENT MA westminster.ac.uk/mad westminster.ac.uk/mad MEDIA MANAGEMENT MA 25 Media Management: Strategy, Context and Tools This module provides an overview of the course and the strategic and operational disciplines required for modern media executives. It also introduces you to a number of conceptual tools that you will use throughout the course. The module analyses key drivers for change within media industries and the context for managerial decision-making. You will also acquire important skills in report-writing and professional presentation technique.

Media Markets This module will introduce you to the economics of the media and content industries, including broadcasting, print, film, recorded music and interactive forms. You will examine the revenue and cost structures of these industries, and the economics of the key processes of production, Strategy Implementation in the Media Firm distribution and consumption. The module The module addresses the key challenges facing provides tools enabling decision-making based media organisations as they attempt to manage on market data. a period of unprecedented, radical change. ASSOCIATED CAREERS ENTRY REQUIREMENTS The course builds on the work done in Media Graduates of the course are working in You will typically have a good Honours degree Media Operations and Organisation Management and Strategy, and Media mid-level and senior positions in analysis and (Upper Second Class or equivalent) in a The module addresses the fundamental Operations and Organisation to address the consultancy, business development, content relevant discipline and significant relevant challenges involved in organising and practical questions of how to implement distribution and creative team leadership. professional experience. You will generally be managing the operation of media companies. changes to the way media organisations and They occupy managerial roles within media expected to have at least a year’s experience of It examines the degree to which it is possible to media professionals actually work. organisations, project management, regulation working in an editorial, creative or business apply conventional management techniques for and policy and strategy analysis. function. If English is your second language you achieving efficiency and quality in the creative The International Media Firm in Transition should have an IELTS score of 6.5 with 6.0 in and editorial processes of media organisations. How have media firms around the world dealt Graduates from the Media Management MA each element. In particular the module focuses on how with the task of synthesising commercial and have found roles in a wide variety of media digitisation and convergence are changing the strategic solutions to the challenges they face? organisations including: CCTV, Hunan Television, methods of managing those processes. This module examines the ways in which private State Administration of Radio Film and Television Charles Brown and public media organisations are changing. (China), the BBC, eBay, Screen Digest (UK) Course Leader Responding to a Changing Media Environment It will highlight key topical issues such as the Deutsche Telekom (Germany) NTV (Russia) Charles has a background in You will acquire the skills and knowledge to challenge of piracy and file sharing, the switch MBC (South Korea) NDTV, Hindustan Times journalism, media consulting transform the information and insight gained to on-demand, and the impact of globalisation. (India) Welhoo (Finland) and Globo TV (Brazil). and management of digital through analysis into strategic recommendations The module combines methods derived from development companies. He and proposals for commercial initiatives. The foresight studies with the your own directed Success in their Masters has allowed many to has advised some of the world’s module introduces a range of theoretical and research to engage with concrete problems move into more senior roles within the leading media companies practical tools and techniques enabling you to facing international media organisations. businesses they have been working in, to and is the President of the European Media formulate solutions to problems and apply them transfer to new sectors of the media, or set up Management Education Association. in a practical and realistic fashion. The module their own businesses. explores structured innovation techniques, the Charles leads modules dealing with strategic marketing and branding of media products and analysis (Media Management: Strategy, services, as well as business planning. Context and Tools), strategic foresight (the International Media Firm in Transition) and strategy formation, innovation and business planning (Responding to a Changing Media Environment). He also teaches undergraduate students and is joint leader of the core first year module Story, Sound, Image, Text.

26 MEDIA MANAGEMENT MA westminster.ac.uk/mad westminster.ac.uk/mad MEDIA MANAGEMENT MA 27 COURSE CONTENT Entrepreneurship and Finance for MUSIC BUSINESS Creative Industries Working with music industry leaders and This module is concerned with the critical MANAGEMENT MA organisations, the course has developed a evaluation of entrepreneurial business unique curriculum. You will be able to combine structures and finance in the creative industries. a strong underpinning of key business skills Entrepreneurial business and finance for (finance, leadership, organisational management, Length of course creative industries increasingly has a significant marketing and entrepreneurialism), with essential One-year full-time or two-years part-time effect on the development and promotion music industry management knowledge of new talent and is particularly relevant (strategic innovation and technology, intellectual Location to students from both a creative and property and copyright, and a focus on the live Central London (Cavendish) entrepreneurial background. This module industry and digital content exploitation). is designed to provide you with a solid

Course fees introduction to media economics, financial Teaching is mainly through lectures. In each See westminster.ac.uk/fees management and entrepreneurship in the module there is a minimum of two assignments. creative industries. It will equip you with the The final project is a report of a minimum of More course information tools to analyse financial documents and 12,000 words. See westminster.ac.uk/music analyse business finances. It will provide insights into traditional accounting practices, as well as providing you with the knowledge This course is recognised highly in music business CORE MODULES to produce industry standard business and marketing plans based on industry financial management education and will prepare you to A&R Music Development practices. It will examine entrepreneurial issues become one of the next generation music industry This module will critically explore the primary facing creative industry firms and small businesses leaders and entrepreneurs. All teaching staff on relationship with the music industry that of artist and will provide an overview of the activities the course are currently working in the music and repertoire development, commonly referred required in starting and managing a business. industry, and every week there are a number of to as A&R. The A&R department of any music high-level industry guests. You will need to be a company is where the process of music creativity History of the Music Industry self-motivated and open-minded student, as this and production start; it is the research and This module provides you with a is an intense course, but one which can help development department. The understanding of historical perspective on the development of the you to progress your career across a wide range how a musical product whether it be a production music industry and aims to help contextualise of music business disciplines. duo, a solo artist and rock band or any of form the current state of the industry and its place of musical production will at some point be part within it. Teaching is delivered in a weekly of an A&R process even if that is a process lecture and seminar session format. The first set of self evaluation and critical reflection. This of lectures is dedicated to investigating the module seeks to critically evaluate the evolution histories of discrete areas of the music industry, of A&R within the music industry by examining such as copyright, piracy, music and media. contemporary artists case studies within each The second half of the module provides a session from both a local domestic and international general history focused upon the development music industry perspective. You will be expected of the post-war British record industry from the to contribute and practice your contemporary 1940s to the present day. Along the way, the musical knowledge in each session and develop usefulness of analytical such as Peterson’s an A&R strategy for an act you have identified as ‘production of culture approach’ are also having commercial or cultural significance. considered. The seminar section of the teaching sessions develop on the lecture content and involve discussion, small group work and other learning activities aiming to build upon knowledge and skills. You are also introduced to appropriate research and study techniques.

28 MUSIC BUSINESS MANAGEMENT MA westminster.ac.uk/mad westminster.ac.uk/mad MUSIC BUSINESS MANAGEMENT MA 29 Music Marketing Management Sally Gross Marketing and promotion is essential to the music Course Leader industry; it sells tickets, recorded music services Sally Gross started her career and products and is a fundamental tool for in the music industry as a developing talent. Through this module you will manager in 1990. Over two explore a variety of perspectives on marketing decades, either as a manager management issues including the challenges of or a record company director, developing the artist and their music, identifying she has been involved with five potential consumers and fans and marketing and acts that have each sold over a million records, promoting music-related services and products Adamski, Rollo and Rob D (who are responsible through various media channels including social for Dido), Urban Cookie Collective, William media. You will focus on expanding an Orbit, Gotan Project and now One Direction understanding of how music marketing and with the song Little Things penned by her client promotion fits into the contemporary music Fiona Bevan. industry through studying both “best practice” and the concepts and theories inform how In 2000, Sally won the Helena Kennedy Award industry professionals operate for outstanding legal criticism whilst studying Law at Birkbeck University, after which she spent a couple of years working in entertainment law. ASSOCIATED CAREERS Sally has been involved with all aspects of the Graduates have gone on to work in a wide music industry, from raves in the French Alps to variety of creative industries, from mobile sold out shows at the Sydney Opera House. marketing through to the Arts Council. Many of our graduates are working in the music industry, She continues to manage the internationally with companies such as Universal Music Group, successful Gotan Project as well as teaching at iTunes and Spotify. Our international students the University of Westminster, where she is Intellectual Property and Music Business Management Project are working around the globe in music program director of the Music Business Copyright Management The Music Business Management Project is companies, including EMI Holland, PIAS Management MA. She has four children and Intellectual Property (IP) and copyright are recognised by graduates as one of the most European office and MTV Brazil. lives in north London. Sally is particularly central to the music industry, where successful rewarding and empowering experiences of interested in copyright law and how its management of a firm’s IP and copyrights can the course. You will be supervised by a member development impinges on the creative process. provide a powerful competitive advantage. of the University faculty, and possibly supported ENTRY REQUIREMENTS She has a passion for the arts in everything IP and copyright can cover works as diverse by a music industry representative, to carry from literature to disco. as songs, master recordings, videos, out research in an area agreed between You should have an Upper Second Class knowledge, ideas and more. You will gain a yourself and the module leaders and/or Honours degree (or equivalent). We also firm understanding of the various dimensions industry professional. The subject must address consider applicants with significant industry of IP and copyright, and the tools and strategies current music business issues and concerns and experience. If English is your second to identify, protect and manage them. You will should incorporate relevant music business language you will need an IELTS score of 6.5, also explore the international perspective of theories, academic research design and critical with 6.5 in each element. ownership issues, contracts, licensing and the analysis. The Project builds on the skills and commercialising of IP, including business and experience you have gained in previous legal issues, domestic and international modules, and gives you the opportunity to RELATED COURSES copyright law, and music industry agreements. apply programme knowledge to a major project, adding to the body of professional • Audio Production MA Live Music Management practice and theoretical literature. • Interactive Media Practice MA The module will critically examine the development of the internal live music market, which is now the largest source of revenue in the commercial music market. This module will critically evaluate the historical development of the live music sector from the perspective of the key stakeholders, from artist and bands to record companies and live agents.

30 MUSIC BUSINESS MANAGEMENT MA westminster.ac.uk/mad westminster.ac.uk/mad MUSIC BUSINESS MANAGEMENT MA 31 POSTGRADUATECENTRE FOR COURSES PROFESSIONAL IN POLITICS ANDCOMMUNICATION INTERNATIONAL RELATIONS

The Centre for Professional The MAs are designed and taught Communication offers a range of by leading media professionals and courses designed for those planning accredited by the relevant professional a career in the fast growing media bodies. The courses have strong links industries of journalism, public with industry experts who bring real relations, advertising and digital world experience and best practice into content production. the classroom.

The Centre offers practical and applied Our graduates go on to work with knowledge underpinned by a rigorous a variety of leading international approach to research and critical media organisations including the analysis. Students come to us from BBC, Reuters, The Guardian, Al all over the world, some to enhance Jazeera, The FT, Edelman, Weber their existing skills in those industries, Shandwick as well as senior others who are just embarking on their communication roles in the corporate careers. Students are attracted by and the public sectors. our excellent resources and industry standard digital technology.

westminster.ac.uk/mad CENTRE FOR PROFESSIONAL COMMUNICATION 33 MEDICAL JOURNALISM GRADUATE DIPLOMA

Length of course Eight-months full-time

Location Harrow

Course fees See westminster.ac.uk/fees

More course information See westminster.ac.uk/journalism

Building on the success of our unique one- year Medical Journalism BA Honours course for medical students, we are now offering a similar course aimed at a wider range of health professionals. If you are a nurse, pharmacist, psychologist, physiotherapist or trained in any other therapeutic occupation, you may have considered broadening your skills to include journalism. This specialism could be aimed at either a wider audience, particularly as health stories play an increasing part in the news agenda, or at a more specialised or ‘in-house’ COURSE CONTENT CORE MODULES audience. The course is also suitable for those There’s a strong emphasis on learning Issues in Journalism (Medical) who can show a strong interest in medical through practice and on making you aware A critical survey of some of the social, political and health issues, and wish to pursue a more of multi-platform journalism. Much of your and economic pressures on media across the specialised career in journalism. assessed course work will be ‘real’ journalism world, looking at the ethical considerations assignments. The course is broadly very similar which are of key concern to medical journalists. This course is designed to equip you with the to that taken by our postgraduate Multimedia This module will also help you gain an in-depth practical and intellectual skills necessary for a career or part-time employment in medical Journalism students, who will be your working knowledge of media law, government and health journalism. The course has a strong classmates, and your specially adapted and public institutions and the National Health practical focus and you will be expected to modules will largely be taken alongside them Service, and how they relate to journalists. develop story ideas and contacts, and gather to give you a broader journalism education. your own material for journalistic course work. You will also benefit from the specialist seminars Magazine Project You will be given full training in using our delivered by the Medical Journalism tutor. You During this module you will develop advanced up-to-date media resources, newsrooms and will also be able to undertake a work placement skills in the content, design and layout of studios, ensuring that you graduate as a at a medical publication, and contribute to the magazines, working as part of an editorial multi-skilled journalist, able to work across University’s multimedia news site, Westminster team to write health-related stories and contribute different media platforms. News Online (wnol.info). There’s also the to the design and production of a magazine, opportunity to broadcast on Smoke Radio both as a ‘glossy’ and in electronic form. Our teaching staff are highly experienced (smokeradio.co.uk), the University’s multi- journalism professionals, and you will award-winning internet radio station. have specialist tuition from a leading medical journalist. Many of our Medical Journalism BA graduates have successfully combined their medical careers with their work in journalism.

34 MEDICAL JOURNALISM GRADUATE DIPLOMA westminster.ac.uk/mad westminster.ac.uk/mad MEDICAL JOURNALISM GRADUATE DIPLOMA 35 Medical and Health Journalism ASSOCIATED CAREERS This module examines in-depth the role of the specialist medical and health correspondent, Although designed to prepare students for a and provides a critical understanding of the future in medical journalism, either full-time or importance of sources, contacts and combined with a job in the health field, this consideration of ethical issues and current course could also lead to working in public debate in the field. You will also develop further relations, in charity sector communications or your specialist reporting techniques to provide a any other professional pathway which requires number of ‘multi-platform’ pieces of journalism. effective specialised communication skills.

Medical News and Feature Writing In this module you will develop your skills in writing general, medical and health-related ENTRY REQUIREMENTS news stories and features for both print and the For the Diploma, you would need to have a web. You will gain an understanding of the good degree and/or the relevant professional concepts and pressures of news gathering, and experience. Unless your secondary and further the importance of developing contacts. You will education has been in English, you should have also be able to add to your journalism portfolio a score of 7.0, including 7.0 in speaking and some TV and radio experience, both as writing, in IELTS or its equivalent qualification. interviewer and expert interviewee. You will need to be able to demonstrate a strong interest in the UK news media, and Multimedia Journalism Skills (Medical) a knowledge of current affairs. A module for all postgraduate journalism students which aims to give you a critical understanding of the concepts and techniques Deborah Vogel of contemporary convergent journalism, Course Leader including news values, story research, news Deborah Vogel, is Course writing and multi-media reporting techniques, Leader for the MA in including the use of audio and video material. Multimedia Journalism. She You will be expected to regularly keep a blog, has been a radio broadcaster and publish your work on the multimedia news and journalist for many years, site, Westminster News Online (wnol.info). producing programmes for four BBC radio networks: chiefly for BBC World Service, and also Radios 2,4 and Westminster News Online 5. She was also involved in reporting, and Together with students from our Multimedia making documentaries for various flagship Journalism course, you will be developing the programmes, and providing online content. She best online techniques to run as a team a live, has written on media affairs for The Observer multimedia news website (wnol.info), and newspaper and is sometimes consulted as contribute medical and health items to its pages. a media commentator. A qualified higher education teacher, she was involved in drafting the National Occupational Standards for Journalism by Creative Skillset, the government body which supports the creative industries. She is dedicated to maintaining the tradition of high quality radio journalism in this country. She leads the modules Broadcast News and Documentary Skills where she teaches the radio elements; Multimedia Journalism Skills and she supervises students who are taking the Radio Final Documentary Project.

36 MEDICAL JOURNALISM GRADUATE DIPLOMA westminster.ac.uk/mad If you are planning to start a career in MULTIMEDIA journalism, or already work in the field, this JOURNALISM – course will equip you with the practical and intellectual skills necessary to succeed in BROADCAST OR today’s media world; whether in print, online media, multi-platform or broadcast journalism. PRINT AND ONLINE You will still be able to specialise in a particular MA/POSTGRADUATE medium on the course, but you will also develop a wider range of skills and be better DIPLOMA familiarised with the way that journalists work across different platforms. This is vital for people starting out in the profession.

Length of course The course has a strong practical focus, and One-year (MA), or eight-months (Postgraduate you are expected to develop story ideas and Diploma) full-time. Part-time over two contacts, and gather your own material for academic years journalistic course work, finding stories which could be local, national or international. You Location will be given full training in using our up-to-date Harrow media resources, newsrooms and studios, ensuring that you graduate from the course as Course fees a multi-skilled, multi-platform journalist. See westminster.ac.uk/fees Our teaching staff are highly experienced More course information journalism professionals. The broadcast See westminster.ac.uk/journalism pathway of the course is accredited by the Broadcast Journalism Training Council (BJTC). COURSE CONTENT We have twice been acknowledged with the We are offering a new version of our very There’s a strong emphasis on learning through BJTC award for excellence in teaching and ‘hands-on’ practice, using our professional successful and popular MA in Journalism. The many of our students have won journalism title reflects better the changes that have been standard facilities, and preparing students for awards. Our graduates, both international and the new world of multi-platform journalism; sweeping across the media industry all over the UK based, have gone on to work with a variety world in the past few years. Although we have much of your assessed course work will be of leading media organisations including BBC ‘real’ journalism assignments. been continually updating the course to reflect News, BBC Radio, BBC World Service, BBC the fact that so many journalists these days Online, ITN, Sky News, Sky Sports, LBC Radio, We often invite other journalism professionals have to be proficient in more than one form Reuters, Condé Nast , The Economist, The of journalism, we feel we could do even more as guest speakers or to critique student work. Financial Times, The Guardian, to name a few. We help our students network with media to enable them to become truly ‘multi-platform’ Many graduates are now employed at well- journalists. These are the kind of journalists professionals, and find opportunities for known international organisations such as Al work placements. The course is taught over who are likely to be successful in years to Jazeera, BBC Arabic and Persian TV, BBC come, and we want to make sure that those two semesters, followed by the largely Russian and Chinese Online, CNN TV and self-directed final project for the MA students. from Westminster are in the vanguard. Online, Russia Today, Central China Television, Unlike most journalism MAs, you can undertake Indian news channels such as NDTV, UTV and a practical Final Project or choose to write a The course now titled Multimedia Journalism CNN-IBN, Phoenix TV, The Washington Post, (Broadcast, or Print and Online) MA, will offer a 15,000-word dissertation. China Daily, and many other good journalism Postgraduate Diploma in Multimedia Journalism, careers in countries around the world. (Broadcast, or Print and Online), which will run You will have the chance to air your work on over eight months. There will be an option to Smoke Radio, the University’s multi-award- take either the Masters or the Postgraduate winning internet radio station, and contribute to Diploma as a part-time course, which will run the University’s multi-media news site Westminster wnol.info over two successive academic years. News Online ( ). In recent years some MA students have been able to go as ‘embedded journalists’ on Royal Navy and NATO training exercises, sometimes on board ship.

38 MULTIMEDIA JOURNALISM MA/PG DIPLOMA westminster.ac.uk/mad westminster.ac.uk/mad MULTIMEDIA JOURNALISM MA/PG DIPLOMA 39 MODULES News and Feature Writing Applicants should be prepared to show a This module is for students specialising in written commitment to a career in journalism and a These will include: journalism on the Print and Online pathway. good knowledge of current affairs and the It aims to help you develop the skills and media. Two short assignments should be Broadcast News techniques of writing news stories and features submitted as part of the application; the first This module on the Broadcast pathway aims across both print and web platforms, as well should explain in 250 words why you have to give you a grounding in the skills and as gaining an understanding of the concepts decided on a career in journalism, and the techniques of daily live radio and television and pressures of news gathering, and the second should be either a 300 word analysis news and current affairs. It is intended for those importance of developing contacts. of the print, online or broadcast media in your specialising in broadcast journalism, but can home country, or a 300 word analysis of how a also be taken by those wanting to develop Westminster News Online recent news story was covered in different UK multimedia video and audio skills in more A team or teams of students apply their editorial media (more suitable for UK based students. depth. You gain an in depth understanding and reporting skills to run the live, multimedia of the techniques of writing for radio and TV, news website.(wnol.info). reporting, presentation and studio production, RELATED COURSES using the latest digital equipment. Online Journalism This provides an advanced understanding of • Documentary Photography and Documentary Skills online journalism skills, combined with in-depth Photojournalism MA This develops your TV and radio skills further, Issues in Journalism tuition in creating a multimedia website, both in allowing you to develop advanced production A critical survey of some of the social, political design and content. Small teams work together and reporting techniques, enabling you to carry and economic pressures on media across the to produce topical web-magazines. During Deborah Vogel out longer form pieces of broadcast journalism. world, looking at the ethical considerations Semester Two, a number of visiting lecturers will Course Leader which are of key concern to journalists, and be delivering classes in more specialist areas of Deborah Vogel, is Course Final Projects for MA Students the provisions designed to safeguard media journalism, such as travel or sports journalism, Leader for the MA in The practical projects enable you to demonstrate freedom. On this module, there is a variant for or arts and entertainment journalism, or Multimedia Journalism. She the skills and techniques learned during the UK students who will have the chance to gain an investigative reporting, including environmental has been a radio broadcaster course in greater depth. You will be working in-depth working knowledge of media law, and of and financial stories. There are also a number and journalist for many years, under a limited amount of supervision and each government and public institutions in the UK, and of other optional modules available, some from producing programmes for project is accompanied by a written critical how they relate to journalists. This is in line with the our theory based MA courses. four BBC radio networks: chiefly for BBC analysis. Print and online students may choose syllabus requirements of the accrediting body, the World Service, and also Radios 2,4 and between researching and producing to professional Broadcast Journalism Training Council. Students 5. She was also involved in reporting, and standard a series of articles on a related theme from outside the UK can take a more international making documentaries for various flagship in a print format, or producing a professional perspective in their studies. ASSOCIATED CAREERS programmes, and providing online content. She standard journalistic website. Broadcast Although designed to prepare you for a career has written on media affairs for The Observer students will research, compile and present Magazine Project in journalism, this course could also lead to newspaper and is sometimes consulted as their own authored TV or radio documentary, During this module you will develop advanced a career in public relations, communications, a media commentator. A qualified higher investigating a current topic in depth. skills in the content, design and layout of or any other profession requiring effective education teacher, she was involved in drafting magazines, working in a team to originate, communication and practical skills. the National Occupational Standards for Alternatively, you may choose to research and write, design and produce a magazine, both Journalism by Creative Skillset, the government write a 15,000-word academic dissertation, as a ‘glossy’ and in electronic form. Designed body which supports the creative industries. exploring an aspect of contemporary journalism. primarily for Print and Online students, it is also ENTRY REQUIREMENTS She is dedicated to maintaining the tradition available as an option for Broadcast students. of high quality radio journalism in this country. You should hold a good first degree / She leads the modules Broadcast News and Multimedia Journalism Skills equivalent to a UK Upper Second Class Documentary Skills where she teaches the radio A module for all postgraduate journalism students Honours. You should also have some journalism elements; Multimedia Journalism Skills and she which aims to give you a critical understanding work experience, whether a brief student supervises students who are taking the Radio of the concepts and techniques of contemporary placement, or more extensive professional Final Documentary Project. convergent journalism, including news values, experience. You will also need a good story research, newswriting and multi-media understanding of the media and current reporting techniques, including the use of affairs. If English is not your first language audio and video material. You will be expected you are expected to have at least IELTS 6.0 to regularly keep a blog, and publish your (with 6.0 in speaking and writing) at the work on the journalism department’s website, time of application. Entry to the course is Westminster News Online (wnol.info). conditional on obtaining IELTS 7.0 with 7.0 in writing and speaking.

40 MULTIMEDIA JOURNALISM MA/PG DIPLOMA westminster.ac.uk/mad westminster.ac.uk/mad MULTIMEDIA JOURNALISM MA/PG DIPLOMA 41 PUBLIC RELATIONS MA

Length of course One-year full-time or two-years part-time

Location Harrow and central London

Course fees See westminster.ac.uk/fees

More course information See westminster.ac.uk/journalism

Public Relations is a fast moving and dynamic profession which needs adaptable, analytical and innovative graduates.

This course is designed to produce the future leaders of the public relations Industry. You will COURSE CONTENT CORE MODULES not only learn the practical skills required to embark on a career in PR, but you will also The course combines practice skills with Contemporary Theory and Issues in PR gain the theoretical and analytical knowledge analytical tools and is highly participative. You This module explores a range of perspectives to help you get ahead. You will create campaigns, will take part in workshops, debates, seminars, on PR. We look at the social, cultural and pitch to clients, stage a press conference and presentations and group exercises including management approaches to PR, and examine create videos and blogs, as well as write making pitches and presenting creative the tension between these theoretical models research reports, essays and a dissertation. You campaign ideas. The course runs for one year and their practical application. will also explore issues affecting the industry, (full-time) or two years (part-time). such as professional ethics and the impact of Dissertation Research Skills social and digital media. There are no formal examinations on this This module provides guidance on how to plan course. You are assessed on course work and conduct a piece of independent research The course has close links to the London-based including essays, presentations, blogs, group into the PR industry. You will learn how to apply PR industry, and is one of a select few chosen work and your participation in class exercises. the theories, research methods and scholarly by the professional body PRCA for its University practice learned in your other modules to partnership initiative. These connections with produce an original 15,000 word dissertation. leading PR practitioners help you gain the practical knowledge and understanding you Planning a Public Relations Campaign need to work in PR. This module gives you an opportunity to develop and enhance your campaign This MA is due to be updated for 2016/17 management skills. You will plan, design and and will include exciting new modules in present a creative public relations campaign advertising and strategic communication. and explore the relationship between PR Please see the course page on our agencies and your clients. website westminster.ac.uk for the latest available information.

42 PUBLIC RELATIONS MA westminster.ac.uk/mad westminster.ac.uk/mad PUBLIC RELATIONS MA 43 Public Relations and the Media Fashion PR ASSOCIATED CAREERS The module equips you with the professional From luxury brands to the high street, the practice skills to manage media relations world of fashion relies on promotion and This course is particularly relevant if you want including writing press releases, conducting public relations. This module gives you an to start, or to progress, a career in public media interviews and preparing media events. opportunity to take a backstage tour of the relations. Most graduates of the course are It also looks at the increasing role of digital fashion industry and design a campaign for working in PR or related communications roles media including Twitter feeds, blogs and a leading fashion brand. within a year of graduating. Of our several online newsrooms. hundred alumni, many now operate at the most Campaigning for Social Change senior level in their organisation. Understanding Public Relations As trust in institutions declines how can NGOs This module provides a critical evaluation of maintain their influence and change their Many work in global PR agencies including the public relations industry and the context in techniques to deliver successful campaigns? Hill and Knowlton, Burson-Marsteller and which it operates. You will look at the role of What does the new political and campaigning Edelman, while others work in-house at the practitioner and explore whether perceptions landscape look like? What are the current organisations as diverse as the Premier League of the industry are valid. You will also consider techniques? And how can you decide which is and the United Nations. the professional aspirations of PR, ethics and the best technique to use for your campaign? how the industry is changing in the context of digital media. Online PR ENTRY REQUIREMENTS Digital and social media are changing both You should normally have a good first degree the communications landscape and the role qualification (Upper Second Class Honours) or of PR. This module looks at the different OPTION MODULES equivalent, although professional qualifications tools and explores how they can be used in or substantial appropriate work experience The option modules are taught by leading PR campaigns as well as how they can be may be acceptable instead. The course relies practitioners and allow you to develop your analysed and evaluated. interest in specialist sectors within the PR heavily on you being able to write and present effectively in English, and if English is not your industry. You choose two option modules. Political Communications and Public Affairs first language, you need to have a minimum This module is designed to offer a IELTS score of 7.0, plus sufficient academic or Brand Management and Communications comprehensive introduction to the theory, professional background. This module highlights the role of brands principles and practices of political in contemporary society, their use by communications and public affairs. The course organisations, and their significance for involves looking at the roles and responsibilities Pam Williams contemporary advertising and PR professionals. of the key actors involved – politicians, Course Leader You will study the meanings of ‘brand’ journalists, campaigners and public affairs Pam Williams was a key player in setting up and ‘branding’, and investigate the practitioners – and the changing nature of the the highly successful MA in PR and has been relationship between a brand, its products relationship between them. In particular, the course leader for the past 10 years. She has and its promotional strategies. Brand course will focus on the role and impact of new over 20 years’ experience in a variety of image and corporate identity are covered digital technologies, online and social media, senior roles in the public relations industry. with attention paid to the ideas of brand and convergence. building, brand development, brand equity Her diverse career includes working in the corporate, political and agency sectors. As and brand extension. Advertising planning and strategy Director of Communications for the international (subject to validation) brand strategy agency, Imagination, she Corporate Communications This module focuses on the need for strategic advised major clients such as Ford and BT. How do organisations manage their reputation planning to produce compelling advertising, Her corporate roles include that of Director of even when in a crisis? These are some of the and evaluate its effectiveness. You will study a Corporate Communications for BAA, a leading questions which you will address in this module. range of planning processes including market FTSE 100 company, where she was responsible You will learn how to analyse stakeholders and research, insight identification, and trend for communications strategy and management. prepare a communications strategy forecasting, with a key focus on media selection Pam began her career as a journalist before and analytics. Throughout the module you moving into Government communications would work with a client in order to structure a where she worked on major public information business problem into a creative brief. campaigns in health and welfare and was a press secretary to Government ministers.

44 PUBLIC RELATIONS MA westminster.ac.uk/mad westminster.ac.uk/mad CENTRE FOR PROFESSIONAL COMMUNICATION 45 POSTGRADUATECREATIVE PRACTICE COURSES IN AND POLITICS ANDART INTERNATIONAL THEORY RELATIONS

This group of Masters courses brings Our Harrow Campus boasts together dynamic and prestigious wide-ranging multimedia facilities programmes of postgraduate study built and equipped to the highest in visual and sound arts: audio standards. The University’s three public production, interactive media, visual exhibition spaces Ambika P3, London communication, photographic arts, Gallery West and Regent Street documentary photography, film and Cinema offer exciting and dynamic television. Taught by international year round programmes of cinema, practitioners, theorists, leading artists photography and multimedia art. and industry professionals, we foster students’ capacities for developing Our graduates go onto a wide range creative media practices, drawing of careers in the arts and media practice and theory together industries: artists, photographers, alongside media, industry and designers, teachers, academics, academic research. editors, curators, writers design consultancy, advertising, publishing, In the creative environment of film and television distribution and Westminster’s dedicated arts and production, film festivals, new media media campus, our courses offer a production and marketing, app unique combination of professional development, museums and galleries practice, critical inquiry, skills and as entrepreneurs. enhancement, and contextual, specialist or interdisciplinary knowledge. Several of the MAs in this group are the first of their kind in the UK, and all lead the way in establishing new avenues of practice and disciplinary thought.

46 westminster.ac.uk/mad CREATIVE PRACTICE AND ART THEORY 47 AUDIO PRODUCTION MA

Length of course One-year full-time or two-years part-time

Location Harrow

Course fees See westminster.ac.uk/fees

More course information See westminster.ac.uk/music

This well-established Masters is the world- leading course in audio production, highly regarded both nationally and internationally. It is accredited by the leading industry bodies, COURSE CONTENT Entrepreneurship and Project Management including APRS, and is the JAMES National for Creative Industries This innovative course develops your creative Regional Centre – London, an Apple-accredited This module facilitates learning of the key skills abilities in audio across music production, training centre and a Skillset Media Academy. in creative industries business, entrepreneurship sound design, radio, TV, film and multimedia, The course is designed to meet and exceed and project management. You are given the all supported by a robust understanding of professional standards, and will enable you to opportunity to develop their business ideas from the technologies involved. You will be able reach the highest level in the creative use of concept to completion through the production of to explore and expand as a creative artist audio, and explore how creative ideas and digital media outlets whilst using PRINCE2 (Projects while achieving control and experience of a new technologies can be combined, enhanced IN Controlled Environment) methodology. professional audio environment. and redefined. Music Production and Cultural Theory Applied Innovation and Interactive Design As the major media education site in Europe, This module will develop your professional This module will introduce you to associated the University’s Harrow Campus includes 14 practice of the creative industries through programming packages for multimedia professional recording studios (three surround in-depth understanding of both practical applications. You will explore the innovative studios), a new teaching recording studio, and theoretical aspects of music recording interface design techniques, and work on Music Lab and an array of TV, post-production, and production processes, including mixing, developing sound design for interactive media, radio, film and multimedia facilities built and remixing and mastering in stereo and surround. including small apps and computer games. equipped to the highest standards. Programming and Audio Design for Animation Audio Visual Production and Cultural Theory You will examine in detail the digital Focusing on the creative applications manipulation of audio data, location recording of technology, theories and professional and Foley, the creation of sound libraries, and production practices, this module will develop sound design for animation, enabling you to into a study brief incorporating the construction produce work to industry standards. of a radio drama, radio programme, film trailer assembly and surround mix. It will also include a substantial piece of sound-to-picture work, including location recording, music and audio post for film and broadcast media.

48 AUDIO PRODUCTION MA westminster.ac.uk/mad westminster.ac.uk/mad AUDIO PRODUCTION MA 49 The Masters Stage KEY STAFF The Audio Production Project is your opportunity to negotiate a large-scale, self-determined, Matej Dimlic original and inventive project, based upon Course Leader several areas explored in the taught stage of Matej has extensive academic the course. and professional experience in several media disciplines, and his credits include Absolute Beginners Series ASSOCIATED CAREERS (director, producer), Eastern Possible careers include music producer, Biological’s mixed media performance The Sound audio and audio visual post-production (composer, director, performer), The Captive specialist, ADR, audio and audio visual (music and sound design). In addition to producer, composer, Foley artist, interactive leading Audio Visual Production, Sound Design audio design teams, location sound specialist, for Animation and Audio Production Project programmer, radio production, sound on the Audio Production MA, Matej also leads designer and sound engineer. Documentary Film and Contemporary World Cinema modules on the Film and TV MA, and lectures Narrative Forms on the Screenwriting and Producing MA course. He ENTRY REQUIREMENTS participates at national and international You will need to have a portfolio of audio conferences and in his research investigates and/or audio visual production works, the impact of sound and music on structure which demonstrates your ability to work in and the perception of the visual narrative. audio at a high level. You should be able to He is currently working on the development discuss how the course enables you to build of a large-scale interactive audio installation towards a new area of creative activity and project for various sites around London. employment. A good first degree is desirable, although applicants with a strong portfolio and professional industry experience will be considered. If English is your second language you should have an IELTS score of 6.5.

RELATED COURSES • Interactive Media Practice MA • Music Business Management MA

50 AUDIO PRODUCTION MA westminster.ac.uk/mad westminster.ac.uk/mad FASHION 51 DESIGN FOR COMMUNICATION MA

Length of course One year full-time

Location Harrow

Course fees See westminster.ac.uk/fees

More course information See westminster.ac.uk/art

This Masters reflects the multidisciplinary nature of contemporary communications, bringing together key subject disciplines in visual communication including graphic design, animation, digital media and illustration. The course will help you to develop the analytical skills and generate conceptual thinking needed to prepare for high-level professional practice.

We are committed to having a broad scope of activities on the course, from traditional graphic COURSE CONTENT skills to future communication delivery methods. CORE MODULES The course offers strong links to new media The content of the course is industry focused, Business for Design industries, and we work in collaboration with and encompasses issues central to contemporary In this module you will examine the professional them, and use their advice and expertise, in the design practice through a process of analysis, context for design business, management and ongoing development of the course content. experimentation and the practical testing and enterprise. Through a series of lectures and implementation of creative ideas. seminars the module will focus on practices This is an ambitious programme for students appropriate to freelance and small businesses. who want to realise their creative potential You will examine key elements of professional and self-reliance, working as a freelance practice, and gain insights into the design or small business operator in the challenging business through site visits and guest lectures and changing world of the creative from industry professionals. The module will communication industries. give practical advice for starting up in business, covering topics including forming and naming your business, choosing and setting up premises, creative thinking and project management, copyright and intellectual property rights, and marketing and managing your business.

52 DESIGN FOR COMMUNICATION MA westminster.ac.uk/mad westminster.ac.uk/mad DESIGN FOR COMMUNICATION MA 53 Critical Debates in Design Design Research Methods ENTRY REQUIREMENTS Peter Smith You will address and review current visual, This module enables you to develop your Course Leader social and technological debates in design, research skills and methods at a deeper level, You should normally have a good first degree Peter is a branding and and develop informed views on contemporary in preparation for further study at Doctorate or a professional qualification in an area of art, communications design topics in design. The module will explore the role level and for professional practice. It introduces design or visual media. Students with other first consultant at Openmind Design of the designer’s responsibilities in a social, the field of design research as an analytical degrees will be considered, but will be required Consultancy. His strengths are cultural and economic sense, the role of the and practical tool for designers, and establishes to show evidence that they possess some brand strategy development, designer in communicating to audiences, and the role of critical thinking as a support to the knowledge of, and a practice in, visual art or communications audits, brand the construction of meaning in verbal and visual development of an engaged design practice. design. Home applicants will be asked to attend and visual identity design, internal and external language. You will increase your awareness Theoretical models of design analysis covered an interview with the course team. Overseas communications design. of debates and issues in the design field and include semiotics, communication theory, students will be asked to submit a portfolio hone your incisive thinking skills alongside systematic approaches, semantics and discourse either by post or electronically. It is essential His experience covers working as a creative technical abilities. You will develop an engaged theory. The emphasis will be on why we do that you have a good command of spoken and director on major international and European reflective practice to make more effective use of what we do and how we can ensure it is written English language (an IELTS score of brand identity programmes for Accenture, your perceptions and discoveries, and work effective, through research testing, feedback 6.5 or equivalent). Aer Lingus, BAA, Barclays, Courtaulds, ECA, practically and creatively with reference to a and a rigorous approach to design. Heritage Lottery Fund, Hogg Robinson, KONE, wider cultural context. National Museum Wales, Odeon Cinemas, Major Project/Exhibition GUEST LECTURERS Sasol Chevron, Toyota, and VisitBritain. Design Project A: Visual Identity This module enables individual students and Throughout the course you will attend During this module you will focus on visual student teams to initiate, produce, manage and additional lectures that will bring relevance His previous experience with Luxon Carra, identity and how an entity declares itself present a comprehensive design project. The and outside knowledge to all aspects of Dialog and Lloyd Northover was as a within an environment. Visual identity is one major project is a summation of experience in your study. Past guest lecturers have included: director in creative and project management of the central tasks of design. Organisations which you focus your interests, skills and roles. He has been responsible for naming, • Sean Perkins, North Design previously described their identities as their aspirations as designers, and express them in a brand design, literature design, conventional ‘house style’, then their ‘corporate identity’; substantial project. The intended target audience, • Gordon Young and online design guidelines, online more recently the term ‘branding’ has design strategy, design exploration, research • Victoria Talbot, Human After All communications, corporate advertising and been preferred. The module encourages testing, concept development and the chosen • Riccie Janus, Accenture interior design projects for a wide range of the development of distinctive graphic and mode of presentation of the finished concepts, • Tony Kaye clients in a variety of business sectors. typographic visual language through visual are among the key issues you will cover and • Yoko Akama, Akama Design identity for specific target audiences. You will implement. This project will showcase your • Bernie Bowers, Appleby Bowers Peter qualified as a fellow and membership develop a range of graphic and image-based potential as a visual communication designer Creative Associates assessor for the Chartered Society of Designers solutions, through collaboration, group working and demonstrate your ability to work at a high and gained an MA from the Royal College of • Neville Brody, Research Studios and presentations of case studies, while level of professional practice. Art. He has won awards from the New York Art building contacts with industry. • Ivan Chermayeff, Chermayeff & Geismar Directors Club and the New York Type Directors • Harry Pearce, Pentagram Club. He is a recipient of the Minerva Award Design Project B: Design Authorship ASSOCIATED CAREERS • Paula Scher, Pentagram for corporate identity design. Building on the experience you gain in • Andy Vella, Vella Design Project A, in this module you will focus on As a graduate from this course you will be well He has lectured in graphic design at publishing and design authorship, acquiring placed to work across all sectors of the design De Montfort University, Central Saint Martins, skills in areas such as editorial, magazine, and visual communications industries. You University of Plymouth, Ravensbourne, Middlesex book design, e-book, interactive and website will have the knowledge and background to University, and the University of Westminster. design. You will examine the traditional role of consider setting up your own design company, the designer as facilitator, the use of design to or to work on a freelance basis within this communicate other peoples’ messages, and the lively and expanding sector, building on your notion of ‘designer as author’. You can work expertise and potential to be influential within on competitions, external projects, collaborative the visual communication industry. cross-course projects, and self-defined projects, as appropriate, and wherever possible we will run training sessions and workshops, to give you the chance to improve your existing visual communication skills and develop new ones.

54 DESIGN FOR COMMUNICATION MA westminster.ac.uk/mad westminster.ac.uk/mad DESIGN FOR COMMUNICATION MA 55 DOCUMENTARY PHOTOGRAPHY AND PHOTOJOURNALISM MA

Length of course One-year full-time or two-years part-time

Location Harrow

Course fees See westminster.ac.uk/fees

More course information See westminster.ac.uk/photography

This course provides a unique combination of professional practice and critical understanding for those engaged or wishing to develop a practice in documentary, visual storytelling and photojournalism, in the field of editorial and contemporary media practice. The course builds on the international stature of the photographic and journalism reputation of the University. It is designed to equip you with a sound command of the working methods that will sustain a career grounded in photographic practice– whether as an editorial, commercial or art photographer, picture editor, curator or writer.

This course is especially useful for photographers, media professionals and graduates who wish to broaden their skills and knowledge in the field of editorial and COURSE CONTENT SEMESTER ONE: documentary photography. The emphasis of the course is on you and the CORE MODULES development of your practice, as understood in History and Theory of the Published Page contemporary approaches to documentary, Through intense study you will gain an visual storytelling and editorial photography understanding of the historical, critical and (including photo essays and single images for sociological contexts that informs the practice, publication), picture editing, critical academic theory and usage of documentary photography and journalistic writing, the production and and photojournalism, from a historical and design of a publication/magazine, and the current perspective. major project, as a substantial project, allowing the student to develop their own research and practice. The primary course resources are those in the Margaret Harker Photographic Centre and J block video facilities, which are equipped to the highest professional standards for both analogue and digital production.

56 DOCUMENTARY PHOTOGRAPHY AND PHOTOJOURNALISM MA westminster.ac.uk/mad westminster.ac.uk/mad DOCUMENTARY PHOTOGRAPHY AND PHOTOJOURNALISM MA 57 Editorial – Photography for Publication Editorial – Critical Theory – Writing You will focus on how to produce successful Photography single images for publication, with an emphasis You will cover the essential components on editorial portraiture The module will cover of editorial writing, ie feature writing and pre-production research, intent of outcome, critical academic writing, as well as the vital editing and post-production and digital relationship of text to image. The module workflows, metadata and markets, for will look at writing introductions and critical editorial, books and galleries. reviews. You will be encouraged to think critically about your written and photographic Photojournalism/Documentary – The Picture Story work and be introduced to a variety of This module will concentrate on the content, stylistic writers and writing. structure, design, text/font and book production. The primary purpose of this module is an exploration into documentary and SEMESTER THREE: storytelling. You will work towards producing a professional-industry standard photo book FINAL MODULE by the end of the module, along with a written Major Project or Dissertation critical assessment of your images and practice. The Major Project or Dissertation is the culmination of the year’s work and is expected Critical Theory – History and Theory of to be a substantial body of work which draws the Published Page on the experience gained across the modules. To provide you with the historical and It is a unique opportunity to engage with theoretical contexts that inform the practice expert advise from course tutors and external and deployment of Documentary,stroytelling visiting practitioners. The major project can be and Photojournalism in the contemporary conceived as a book, exhibition AV as well as a media sphere. To develop in you a critical ‘work in progress’ photographic portfolio on awareness about a range of political, ethical a major theme of a book, dummy (blad), and moral issues that confront practitioners website or as 15,000 word dissertation. within the media. You will discuss your project with your tutors, taking into account your expected career path. SEMESTER TWO: The work produced on this module should be ENTRY REQUIREMENTS Ben Edwards used as a significant career asset when you enter Course Leader CORE MODULES the world of professional photography, as well as Ideally you should possess a good first degree Ben’s career commenced Publication Design – Magazine/Production an invaluable piece of academic research. from a recognised university or institution as a painter/printmaker During this module you will work in groups of higher education, or relevant working with a postgraduate degree with your fellow cohorts, to produce a finished, experience to an equivalent level that equips from the Royal Academy you for postgraduate study in photography. professionally produced publication, from ASSOCIATED CAREERS of Arts, London. Ben is a conception to a finished publication. Each We welcome mature applicants with a photographer/film-maker, group will devise an image led publication/ The course gives you a number of key and background in the media or related areas. If with an extensive educational practice magazine, considering concept, engaging in transferable skills that will make you highly your first language is not English, you will need spanning many years. His current practice debate and contemporary issues. Particular employable in the photographic media and an IELTS score of 6.5 with at least 6.0 in each migrates between land based personal emphasis is placed on innovative design publishing industries; working photographer element or equivalent plus sufficient academic projects, commercial assignments and stock and the use of font and an understanding of in; news agencies, picture agencies, book or or professional background. photography/footage. He is one of production and working with printers and magazine, curating, picture research or web- the founder members of Blendimages LLC and finishers, through to the print stage. Specialist based publication, personal practice or whatever Director of ER Productions Ltd. His stills and design tuition and weekly editorial meetings area you choose as your speciality. The course RELATED COURSES film work are represented by Getty Images. throughout the module will monitor progress will enable you to create work reflecting your His work is in private and public collections in of the publication. The resulting publication/ practice to a recognised industry standard to • Multimedia Journalism – Broadcast, the UK and abroad: The Victoria and Albert magazine will be an important part of your further your career path. or Print and Online MA Museum, UK, The MOMA Houston, Texas, final portfolio. • Photographic Studies MA USA. Work previously published in major publications in the UK and abroad include: The Independent, The Guardian and Life.

58 DOCUMENTARY PHOTOGRAPHY AND PHOTOJOURNALISM MA westminster.ac.uk/mad westminster.ac.uk/mad DOCUMENTARY PHOTOGRAPHY AND PHOTOJOURNALISM MA 59 FILM AND TELEVISION: CORE MODULES All full-time students take six taught modules, THEORY, CULTURE AND three in Semester One and three in Semester Two. You will have a free choice from among INDUSTRY MA the modules on offer in each semester. You will also take the Research Thesis Module (10-12,000 words), which consists of some Length of course preparatory sessions in Semesters One and One year full-time Two, and which you will complete during the summer period. In 2015/16 you will be able to Location choose from some of the following modules: Harrow and central London (Regent) • Cinema: Distribution and Exhibition Course fees • European Cinema since 1945 See westminster.ac.uk/fees • Television Drama • Authorship, Genre and Realism More course information • Documentary Film, Issues and Progressions See westminster.ac.uk/film • Researching Histories in Asian Cinema • Structuralism and Psychoanalysis This is the longest-running postgraduate course • Experimental Film and Video in the country in the study of film and television, and it retains its strong reputation within the film The course is being revised and restructured for sector. In addition to theoretical, cultural and 2016/17. We are updating and evolving our critical dimensions, you will gain an overview curriculum and as a result some modules on of the international film industry – both historic offer and their titles will change but the course and contemporary. You will also investigate will offer an enhanced curriculum evolving from production, distribution, exhibition and the programme outlined here. marketing, from mainstream commercial productions to alternative, experimental and COURSE CONTENT If you are a part-time student, you have independent film, video and digital work. The course is built on a series of taught modules, between two and five years to complete the each requiring written research essays or projects degree. You must complete six taught modules Past and present students from all over the for assessment. You will also embark upon a and you can take one module at a time from world are employed in the film and television 10,000 word research thesis, in an area of those on offer or ‘double up’ and complete sectors, as small-scale producers and film and your specialist interest, to complete your studies. your studies more rapidly. video makers, or working for larger organisations and TV companies as script This is an option-based course, and you can The only core (compulsory) module you will consultants, programmers, executives and film choose from a broad range of modules on need to take is the final Research Thesis module, educators. Students have also taken the course offer, from modules that mix with varying which you research, write and complete after to develop and expand their teaching careers emphases approaches to cinema and television you have completed the taught modules and and several have progressed to doctoral studies in the UK, Europe and worldwide. Some which you have two semesters to complete. in the UK and abroad. modules are biased more towards contemporary issues such as distribution, Some modules will be on offer in the evenings exhibition, festivals and the global film industry, at Regent Campus, for greater convenience to and some are biased towards cultural context, part-time students, while other modules will be historical background and the development of available during the day at the Harrow Campus. film theory. Others pursue more specific concerns of film and television theory, criticism, analysis and film history.

60 FILM AND TELEVISION: THEORY, CULTURE AND INDUSTRY MA westminster.ac.uk/mad westminster.ac.uk/mad FILM AND TELEVISION: THEORY, CULTURE AND INDUSTRY MA 61 ASSOCIATED CAREERS Dr May Adadol Ingawanij Course Leader Graduates have found employment in small and May Adadol Ingawanij is a large-scale film and television companies, as Reader and Director of producers, researchers, distributors, exhibitors Research at the International and in organising film festivals, on film-related Centre for Documentary and magazines and journals, in all levels of film and Experimental Film. She writes TV education, and as academic researchers and teaches on cinema and and doctoral students. history in Southeast Asia, independent and experimental moving image, and radical practices of moving image exhibition. Her ENTRY REQUIREMENTS recent publications include Glimpses of Freedom: Independent Cinema in Southeast You should possess, or be expecting, a good Asia (Cornell University Southeast Asian undergraduate degree or, exceptionally, Program Publications, 2012), and ‘Animism previous relevant experience. Your previous and the performative realist cinema of undergraduate degree does not need to be in Apichatpong Weerasethakul,’ in Screening film or media. You will need fluent written and Nature: Cinema Beyond the Human, Anat Pick spoken English to study at postgraduate level. If and Guinevere Narraway, eds. (Berghahn your first language is not English, you will need Books, 2013). In 2012 May directed the 6th an IELTS score of 6.5 or equivalent. Bangkok Experimental Film Festival: Raiding the Archives. BEFF6’s touring programmes have been shown in art, festival and academic venues around the world including Harvard University, the Australian National University, City Gallery Wellington, and the Arkipel International Documentary and Experimental Film Festival, Jakarta. In 2009 she co-curated a Lav Diaz retrospective in Bangkok.

62 FILM AND TELEVISION: THEORY, CULTURE AND INDUSTRY MA westminster.ac.uk/mad westminster.ac.uk/mad FASHION 63 Adobe Systems (UK) fully support the INTERACTIVE MEDIA programme with high recommendation, based PRACTICE MA on the development and key principles the course offers, which is rare and unique. We embrace excellent contacts within the interactive media and games industries, Length of course including regular visits and masterclasses from One year full-time industry professionals at the top of their game from Adobe to Sony. Location Harrow The course embraces a hackathon culture with specialist hack labs boasting newly designed Course fees flexible learning spaces for students to work See westminster.ac.uk/fees more collaboratively on innovation protocols fostering cross-pollination of new ideas More course information creatively. Many students will be working on interactive technologies and digital culture as See westminster.ac.uk/music live industry briefs as well as their own projects well as exploring new emerging creative independently within and outside our course technologies, producing an industry professional clusters. This collaborative approach to learning who can produce as well as explore for future This exciting multidisciplinary masters and research often leads to successful projects, creative technologies. programme is fully designed to reflect the needs which are commercially viable, and quickly of contemporary new media industries, gain industry recognition through our end of These include mobile apps, mainstream games, bringing together creative technologies, year show. interactive installation, social media and interactivity and design practices within digital eMarketing, with an emphasis on core creative culture. Through the creative application and As one of the major media education providers skills. The course also prepares and enhances effective integration of audio visual new media in Europe, the University of Westminster’s your ability in producing interactive media, formats and interactive multimedia, successful Harrow Campus currently boasts a series of methodologies and production workflows, graduates will be able to address and adapt to professional recording studios, a new teaching supported by a robust understanding of the the changing needs of this sector in order to recording studio, music labs and access to an technologies and theories involved. secure a leadership position in this vibrant array of TV, post-production, radio, film and industry sector. multimedia facilities built and equipped to the The Interactive Media Practice degree offers an highest standards. ideal foundation for those seeking employment in We are in the midst of a digital revolution the digital media industries, which increasingly where interactive media is an integral part of The new media industry has demonstrated require people who work with technology from a our digital culture adding distribution, providing constant growth, and is four times larger than creative perspective. This is the course that will entertainment, and enriching our lives within film, TV and music industries combined. Our create the next generation of interactive media several areas on a daily basis. The widespread course will prepare you for this sector, by talent who are both enterprising and creative. success and establishment of consumer trends leveraging and integrating the fine blend for interactive media devices such as games between creativity and technical capacities. consoles, mobile smart phones, tablet devices You will also benefit from having access to a MODULES and wearables ensure that demand for this type range of highly regarded industry practitioners Applied Innovation and Interactive Design of professional grows rapidly. who will offer you exceptional insight and working knowledge within the field, both In this module you will explore and experiment with innovative interactive media applications According to the late CEO of Apple, Steve Jobs challenging and encouraging your technical in a range of areas and technologies. This – the media industry “is worth several billion and creative flair. On this master’s degree module explores the development of a new idea pounds annually and employs around 40,000 you will develop commercial-level interactive from concept to completion through applied people, representing approximately ten percent media skills. innovation and interactive design. The focus of the total audiovisual workforce. Sectors such is to exploit and experiment with creative as games and apps show an even wider technologies to produce work with assigned USP growth where providers such as Apple have COURSE CONTENT within the digital spectrum through user-centered paid a total of two billion dollars to app within design, creating a compelling and enriched the US alone.” This multidisciplinary course prepares you to work in a wide range of industries combining user experience. There is an option to gain an theory, practice, and bringing together technical, additional Adobe certification subject to module creative perspectives on new media systems, performance and passing relevant exams.

64 INTERACTIVE MEDIA PRACTICE MA westminster.ac.uk/mad westminster.ac.uk/mad INTERACTIVE MEDIA PRACTICE MA 65 Design for Mobile Devices email marketing, Google analytics, PPC, SEO Major Project Savraj Matharu (subject to minor modification) protocols, as well as trending tools for future The Major Project is your opportunity to Course Leader This module focuses on producing and designing forecasting insights, and associated powerful negotiate a large-scale, self-determined, Senior Lecturer and powerful mobile applications, professional eMarketing and web based tools in order original and inventive project, based upon Module Leader practice and the skills required for targeting to enhance, build and manage a campaign several areas explored in the taught stage of Savraj Matharu – educator mobile devices including wearables from successfully using a variety of technologies the course. At this stage you will be developing and technologist is a leader in concept to completion in alignment with current creatively on time and on budget inline with a project within your specialist area and may interactive media and creative industry practices for maximising commercial industry demands. seek to work with a commercial entity or technology for well over the viability, for a consumer-faced outcome. You professional body in the development of your past decade, with a track record of success. will explore the requirements and various Creative Technology and AV Design learner contract. He has a wealth of experience with significant challenges designing for mobile and wearable (subject to minor modification) industry expertise in developing, solving devices and hack together ideas, which solve In this module you exploit and experiment problems and creating ideas from concept real world problems within our hack lab. with the aesthetic possibilities of interactivity to ASSOCIATED CAREERS to completion through creative technology You will also develop critical and speculative create enriched experiences, which captivate across a variety of platforms. Ranging from theoretical and practice-based research on the and are resonant with meanings, metaphors There are many highly desirable careers that developing and creating powerful apps, ways computational media technologies are and rich emotional responses. students from this course can go into such as: creating compelling user interfaces to online embedded in the technical, cultural, aesthetic, This module explores creative technologies interactive media, app development, new branding. His expertise relies on combining structures of society and how we interact with for audiovisual design and appropriate media production, educational media, ICT, technical (sciences) with media and design, them on daily basis for a deeper understanding. installation technologies. You will explore the media design, online branding, interactive with a prestigious portfolio of educational many possibilities for innovative artefacts that design, UX designer, UCD, interactive game apps. Widely recognised for his entrepreneurial Entrepreneurship and Project Management for combine elements of creative technologies design, web production, games designer, skills with the ability to commercialise and Creative Industries with aesthetics and design principles in order media advertising, information design, digital monetize creative ideas through technology, The module is designed to address reflective to produce new art forms and installation in media communication, eMarketing, digital Savraj’s work relies on building on innovation practice, entrepreneurship and developing your the realm of art, museums, moving image, production, strategic development, online protocols with consumer-faced outcomes for creative skills through enterprising activity. You experimental interactive, image-based stories, advertising, UX architect, digital SAM, mobile creative industries. will develop your ability to assemble creative web art, interactive sound toys, interactive UX, front end development, web development, projects and bring them to the market using cinema artefacts, animation or hybrids of these email marketing executive, user researcher, He works closely with a variety of commercial PRINCE2 (Projects IN Controlled Environments) forms through an installation piece. PPC digital marketing executive, ecommerce enterprises, to develop USPs through the use methodologies for a commercially viable This knowledge will draw upon generating digital marketing manager, .net developer, UX of technology, interactive media, eMarketing outcome. You will learn project management branding awareness and creating USPs. The designer academic publisher, UX researcher, and social media through cross collaboration theories and mind mapping, explore exploration of Live project briefs and potential social media executive, digital designer, digital initiatives. Savraj is an active contributor to a project management practices, as well as collaboration with commercial enterprises is a advertising, SEO consultant, content marketing series of monthly publications, a beta tester for critically evaluate workflows and develop the feature of this module. specialist, interaction designer, digital project Adobe, and certified Apple IOS developer and competencies and skills of a future project manager, optimisation manager. PRINCE2 certified. manger in industry. This will move towards the Design for Interactive Games development of utilising your current and new (subject to minor modification) Inside the University Savraj is best noted for skills to formulate and construct an SME or The games industry is central to interactive ENTRY REQUIREMENTS his passion in teaching practice, industry creative micro business for creative industries media in today’s market. This module engagement and cross-pollination activities, from concept to completion, which is consumer is designed to develop your ability in You will need an Upper Second Class Honours such as Coca-Cola hackathon. He teaches faced and commercially viable. producing and design for interactive games degree (or equivalent) or significant work within Media, Arts and design as well as the and associated visual media, including experience. If English is your second language Faculty of Science and Technology and has Social Media and eMarketing film production workflow from concept to you will need an IELTS score of 6.5. been awarded teaching fellowship status. (subject to validation) completion, employing multi-layering of He is passionate for driving teaching The module examines the role of social media sound within an interactive dimension. The learning using technology as an enabler, within the realm of eMarketing and developing module provides the ability to work creatively, technology enhanced learning through powerful marketing campaigns and knowledge where students are expected to enhance blending learning pedagogies. within digital media. This module will equip you potential game-play through the use of with advanced knowledge of managing digital appropriate design techniques in relation to marketing campaigns, using social media and their theoretical basis. web-based technologies. Also developing a cultural understanding, critical and speculative theoretical and practice-based research in order to predicted future trends. You will also gain wider knowledge marketing competencies of

66 INTERACTIVE MEDIA PRACTICE MA westminster.ac.uk/mad westminster.ac.uk/mad INTERACTIVE MEDIA PRACTICE MA 67 PHOTOGRAPHIC COURSE CONTENT The course enables your development of an

STUDIES MA innovative individual practice alongside an

acquisition of new skills and critical knowledge on contemporary photography. The course considers photography as a contemporary art Length of course form, but one that has a history and multiple One-year full-time or two-years part-time social context. You will direct and develop your personal goals through practice work and Location research, supported through the framework of Harrow the course and its modules. The course sets out to stimulate ‘thinking practice’, both emotive Course fees and intellectual in the generation of new and See westminster.ac.uk/fees innovative directions for practice. With the excellent facilities and technical workshops and More course information support the primary expanding independent See westminster.ac.uk/photography photographic practices the primary emphasis of the course is on our students becoming independent practitioners, generating their own Photographic Studies MA is for those who informed critical judgments and research paths wish to develop their photography as distinct with practical techniques and critical theory. personal practice in the context of contemporary ‘Doing and thinking’ is a key aspect of this photography. The University has a long and development process. proud tradition of establishing new avenues CORE MODULES of practice and challenging thought about The final degree show is in our fabulous photography. This is the right course for you if Image and Language Ambika P3 exhibition venue in Marylebone, you want to actively develop and expand your You are asked to develop new work with a London. There is usually no dissertation on this practice alongside a contextual understanding of project that explores the idea of the ‘purely course (except as a special option), but you will photography as central to art and media culture. visual’ image. Through a photographic process write three shorter separate essays alongside of research and development the project work your practical work, which are spread out investigates the role and uses of language in across the course. The essays engage you in photographic meaning and practice. dialogue with contemporary photography, exploring material about photography. Text and the Body Photography theory, which was first developed This module develops your understanding of at this University, helps to develop a critical photography theory and criticism. Lectures dialogue on photography and related art and and seminar discussions explore a range of media contextual issues. The course offers a contemporary and historical practices and strong supportive tutorial context for students focus on the relevant critical knowledge of and enables you to explore photography different photographic practices. The module through different personally motivated examines popular assumptions about the approaches to build a personal practice production, distribution and consumption of through individually distinct research interests. photography and introduce key concepts in photographic criticism.

Uncommon Practices This module gives you the opportunity to test new strategies for making photographic work. You are encouraged to explore and question the uses of visual images and experiment with different photographic production techniques. The module draws on a range of visual strategies from the historical avant-garde to conceptual and recent art practices.

68 PHOTOGRAPHIC STUDIES MA westminster.ac.uk/mad westminster.ac.uk/mad PHOTOGRAPHIC STUDIES MA 69 Theory Research RELATED COURSES This option module is taken instead of Practice Research by those looking to complete the • Documentary Photography and course with the Dissertation. The module is Photojournalism MA research and development based, but is more firmly rooted in modes and methods of argument through academic and critical writing and aims David Bate to enable you to identify an area of research Course Leader and a relevant methodological approach. David Bate is Course Leader of the Photographic Studies MA course. An international photo-artist, writer and teacher, ASSOCIATED CAREERS his many works are well known This Masters course is an excellent preparation in the UK and abroad. His for graduates wishing to pursue a career in writings are widely translated and his photography. Graduates go on successfully as Photography: Key Concepts book is a standard international photographers, artists and also in reading across many photography courses related careers within the visual arts, including around the world. higher research degrees, arts organisations, education, media and the creative industries. He completed a PhD in the Fine Art Graduate opportunities increase enormously Department of the University of Leeds, also with a degree from this well-established course. studying MA Social History of Art and BA The MA has a high reputation amongst potential (Honours) Film and Photographic Arts. An employers and other agencies within the sector influential teacher, he was one of the core staff Aesthetics and Rhetoric Practice Research and graduates have a high success rate in of the Photography programme at Surrey This module asks you to explore the relation This is a research and development based developing their research work at Doctoral level. Institute of Art (Farnham) until moving to the between photographic forms and visual module to enable you to identify and develop University of Westminster to lead photography arguments, drawing on the a critical history specific methods, potential strategies and research and the Photographic Studies MA of photographic realism, modernism and techniques for your major photographic project. ENTRY REQUIREMENTS programme. He also supervises doctoral postmodernism. The questions of cultural With support from staff and your own research students working on photography, art and Successful applicants usually will have a good culture. He is co-editor of the theory journal aesthetics and rhetoric informing such discourses in practice you become prepared for the BA or BFA degree in photography or fine in relation to photography are considered. Major Project. Photographies (Routledge) since 2008 and was art, art history, cultural and media studies. a co-founder member of the London galleries Applicants with a good professional experience Contemporary Debates Accident and Five Years. Recent publications of photography or related practices in include the photographic monograph Zone This module invites you to address OPTION MODULES television, film and the wider visual arts are contemporary problems within the field of (London: Artwords, 2012), Photography and Dissertation also welcome. Applicants without these may Surrealism (London: IB Tauris, 2004). photography and culture within a shared be accepted in exceptional circumstances, programme of seminar-based study. This option module can be taken in place of Forthcoming works include exhibitions of his the Major Project and is for those who wish to provided the applicant can demonstrate their work in the UK and Australia, and two new Photography is located within a wider ability to meet the demands of the course. perspective of cultural theory and criticism, consolidate their use of theories and concepts books on photography in 2015 and 2016. introduced on the course in a written form. An interview is normally held and a portfolio exploring questions of culture and history in of practical work, which demonstrates the our period of change and uncertainty. A thesis is developed in a self-generated programme of research work with tutorial applicant’s skills, passion and ambition for developing their own photographic work is Major Project support from the course staff. essential. Evidence of written skills and research This module provides a framework for you to knowledge may also be requested. If English is undertake sustained photographic inquiry, and Theory/Practice This option module is instead of Major Project your second language you will need IELTS 6.5 produce a final body of photographic work at with 6.0 in each element. an advanced level. The work is exhibited in a or Dissertation and allows you to produce public venue in the final degree show. You will a body of photography-based work in collaborate in the organisation of the exhibition conjunction with a theoretical paper related or with substantial support from the course. parallel to your practice. The final visual work is usually exhibited with Major Project work. Candidates for this module may take Practice Research or Theory Research.

70 PHOTOGRAPHIC STUDIES MA westminster.ac.uk/mad westminster.ac.uk/mad PHOTOGRAPHIC STUDIES MA 71 POSTGRADUATEMEDIA AND COURSES SOCIETY IN POLITICS AND INTERNATIONAL RELATIONS

This is a period of unprecedented We have an interdisciplinary approach change in communication. The courses to issues ranging from communications in the Media and Society cluster enable policy to global media, from students to explore and understand development to diversity, from social media and communication in the media to social change. context of the individual, organisations, society and globalisation during this The teaching team includes both time of rapid change. practitioners and leading researchers in their fields, ensuring that you The course teams help our students learn from those at the cutting edge to develop both critical thinking and of the subject. The teaching is research skills, and also the practical connected to research conducted in professional and communication skills the University’s Communication and that give you a competitive edge. Our Media Research Institute (CAMRI), one graduates find work as journalists, of the world’s leading research centres media practitioners and campaign for media and communication studies, communicators in a range of public with 52 per cent of its research being and private organisations and within assessed as “world-leading” and 87 non-governmental organisations. per cent as “internationally excellent” in the latest UK-wide research evaluation (REF 2014).

72 westminster.ac.uk/mad MEDIA AND SOCIETY 73 SEMESTER ONE Political Analysis of Communications Policy COMMUNICATION MA As international regimes and national

CORE MODULES regulation become increasingly important in

Dissertation Module the creation and delivery of communications, A taught module and group workshops in the it becomes necessary to understand how the Length of course first semester will guide you in conducting a two levels interact. This module will introduce One year full-time major piece of independent research. This you to those theories of policy making and module will be supplemented by individual international relations which provide tools for Location supervisions beginning from the second the analysis of communications policies, and Harrow and central London semester. The aim is to give you a guided their dynamic interaction at the national and framework within which you can demonstrate international level. Course fees your ability to carry out advanced independent See westminster.ac.uk/fees study and write it up in the form of a dissertation. Political Economy of Communication The dissertation is a 15,000-word piece of This module will introduce you to the More course information original research on a topic agreed with political economy approach to analysing See westminster.ac.uk/journalism your supervisor and related to the political, the production, distribution and consumption economic, cultural and/or sociological factors of media content in text and audiovisual which shape the practices and outcomes of form, whether online or offline, as well as the This highly regarded course offers a rigorous mass media, including media texts and the workings of telecoms networks behind online analysis of the political, economic, cultural and audience reception of them. media. It identifies distinctive economic features sociological factors which shape the practices of media and relates these to trends in the and outcomes of mass media. It will give you Theories of Communication organisation of specific media industries, taking the opportunity to study and research the main The module is intentionally eclectic. account of ways in which the economics of ways in which social scientists have analysed You will cover (in a loosely historical way) the media have been affected by the spread of the role of the mass media and communication, arguments, advantages and problems of the digital technologies. and how to develop, evaluate and apply main sociological, cultural and psychological research to evaluate those theories. theories about the media, from classical Study Skills (no credits) modernisation concepts to contemporary If your first language is not English, or you have The MA ensures that you will receive a relevant, concerns with network society. It aims to no experience of the UK education system, you well-grounded, high-quality education and skill provide a comprehensive introduction to the will benefit from this module. You will be taken base, as well as a clear and comprehensive most important ways of approaching the through the process of producing a piece of understanding of communication and the mass fundamental issues posed by the relationships written work, from note taking to editing, so as media. It is designed both for those who already between the media of communication and to enable you to produce written work in work in, or want to work in, the media, and for social and economic life. It will also enable you accordance with current UK academic those who want to go on to pursue further to understand the problems posed by different standards and practices. academic research in media and communication. intellectual traditions, and to place those

theories in their proper contexts. Technology and Communications Policy Based on continuous assessment, the course This module will offer a comprehensive is taught in lectures and seminars by the team introduction to a range of broadcasting from Westminster’s top-rated Communication and telecommunications technologies and the and Media Research Institute (CAMRI). OPTION MODULES internet, enabling you to assess the economic You will be part of a bustling, multicultural Global Media and political issues surrounding each academic department which boasts a strong This module provides an overview of technology. Topics covered include capital research culture. contemporary developments in global media investment in networks, how and why

and communication industries and their technologies change, strategic interests You will be able to attend the regular talks impact on cultures worldwide. It focuses on and communications, and substitutable by outside speakers (academics and transformations in existing media, with a technologies and the creation of markets. practitioners) on a variety of communication particular emphasis on broadcasting and the and mass media issues. audio visual media and looks at innovations of new information and communications technologies, especially the internet.

74 COMMUNICATION MA westminster.ac.uk/mad westminster.ac.uk/mad COMMUNICATION MA 75 SEMESTER TWO Media, Activism and Censorship Sociology of News RELATED COURSES This module offers a critical assessment of the You will examine, both theoretically and CORE MODULE role of media in political mobilisation, social empirically, different aspects of the news • Communications Policy MA Approaches to Media and movements, dissent, wars, conflicts, elections, creation, dissemination and reception • Global Media MA Communication Research and political and social crises. The module processes. The module will look at the relevance • Diversity and the Media MA This module will introduce you to the main considers the impact of different forms of of different traditions in mass media research • International Media Business MA methods of communication research. We shall censorship and regulation on social, political to the study of news and will be based on a • Media and Development MA look at how to undertake selective quantitative and cultural expression in the media. It also number of case studies. The module will focus • Media Management MA and qualitative methods, understanding and looks at the impact of the internet and new mainly on contemporary practices, in both print • Multimedia Journalism - Broadcast, or Print exploring the different stages of the social means of transparency and communications and electronic media, but attention to historical and Online MA/Postgraduate Diploma science research process, from a definition of on journalism and activism in a range of and conceptual perspectives • Public Relations MA a research hypothesis, to data collection and circumstances from secure democracies through will also be given. • Social Media, Culture and Society MA analysis. We shall also look at the theoretical different kinds of political systems. reasoning behind different methodological ASSOCIATED CAREERS Dr Maria Michalis approaches to media and society, in particular Media Audiences Course Leader – Communication the politics of social research. This module begins with an overview of media Graduates have found jobs in middle and upper audiences, and goes on to analyse audiences management in the media industries, as well MA, Communications Policy MA and media institutions, passive/active as in the broader private sector (eg. consulting and Global Media MA audiences, media influence and effects, and and advertising firms), the public sector (eg. Dr Maria Michalis holds a BA OPTION MODULES ethnography and media audiences. The second government ministries, regulatory authorities), in Political Science and Chinese Media part of the module is devoted to discussions of international organisations and NGOs. International Relations, and an This module is for you if you have little or media and identity, fans, diasporas and new MA and a PhD in no knowledge of the Chinese media, but media audiences. Communication Policy. She joined the University nevertheless realise that for anyone interested ENTRY REQUIREMENTS of Westminster in 1998, and teaches modules in the media in the world today, some Media Business Strategy in the areas of technology, political analysis of understanding of the biggest national media This module explores the challenges facing You should possess, or be expecting, a communications policy, and European and system is a necessity. The objective is to media organisations in the fields of strategy good first degree (equivalent to at least an electronic communications. Her research covers introduce participants to the Chinese media and innovation. It addresses the contextual Upper Second Class Honours or a minimum various telecommunications and media policy in the context of a world order changing on nature of strategy formation, identifies and Grade Point Average (GPA) of 3.00) from and regulatory issues, with a focus on Europe. account of the growth in wealth and power analyses key drivers of change within media a recognised university in a humanities She is author of Governing European of several countries, in particular China. The industries, and examines the application or social sciences discipline and/or have Communications (Lexington, 2007), and has Chinese media are seen as a factor in this, and of structured methods of planning in media relevant professional experience. Particular contributed several book chapters and articles also as an example of a media system distinct product and service development. The module consideration will be given to mature in peer-reviewed journals. Dr Michalis has from the Anglo-American, which has often been applies management concepts and tools to applicants. The testing nature of the degree participated in a range of communication touted as a model of universal applicability. business and strategic challenges confronting means that you must be able to write and policy-related projects around the world. public and private media enterprises across speak fluent English. If English is your second Development and Communications Policy the globe. language you should have an IELTS score of at The aims of this module are to provide you least 6.5 with 6.0 in each element. You may with a theoretical overview of the concept Policies for Digital Convergence additionally be asked to write 500 words on of ‘development’, and the opportunity to The module studies digital convergence and a topic assigned by the University. As far as consider how it relates to empirical experience the role of policy and regulation in facilitating possible, telephone interviews are conducted in communications in small and developing and controlling that process. The focus is on before offers of admission are made. In these, countries. You will be able to compare internet-related policy debates and concepts the interviewer looks for evidence of interest in, the experiences of a range of countries drawing mostly on developments in the USA, and commitment to, the study of communication, in attempting to retain cultural autonomy, the European Union and UK, but with a critical as well as analytical skills. in developing their own communications awareness of the issues facing developing, technologies and policies, in democratisation, transitional and small countries. It critically and in exporting mass media content. assesses competing arguments concerning the interplay between policy and technology and implications for market structures and business models, as appropriate.

76 COMMUNICATION MA westminster.ac.uk/mad westminster.ac.uk/mad COMMUNICATION MA 77 SEMESTER ONE Political Economy of Communication COMMUNICATIONS This module will introduce you to the political POLICY MA CORE MODULES economy approach to analysing the Dissertation Module production, distribution and consumption of A taught module and group workshops in the media content in text and audiovisual form, first semester will guide you in conducting a whether online or offline, as well as the Length of course major piece of independent research. This workings of telecoms networks behind online One-year full-time or two to five-years, module will be supplemented by individual media. It identifies distinctive economic features part-time day supervisions beginning from the second of media and relates these to trends in the semester. The aim is to give you a guided organisation of specific media industries, taking Location framework within which you can demonstrate account of ways in which the economics of Harrow your ability to carry out advanced independent media have been affected by the spread of study and write it up in the form of a dissertation. digital technologies. Course fees The dissertation is a 15,000-word piece of See westminster.ac.uk/fees original research on a topic agreed with your Study Skills (no credits) supervisor and related to issues of policy If your first language is not English, or you have More course information and regulation in the media, information no experience of the UK education system, See westminster.ac.uk/journalism and/or telecommunications/internet sectors. you will benefit from this module. You will be This may include links between policy and taken through the process of producing a piece policy-making affecting media industries and of written work, from note taking to editing, This course is designed to give you a telecommunications/internet and political, so as to enable you to produce written work critical analysis of issues of policy and economic or social developments affecting in accordance with current UK academic regulation in the media, information and/ markets, companies, technologies, institutions standards and practices. or telecommunications/internet sectors. or international relations. This may include links between policy and Technology and Communications Policy policy-making affecting media industries Political Analysis of Communications Policy This module will offer a comprehensive and telecommunications/internet and As international regimes and national introduction to a range of broadcasting political, economic or social developments regulation become increasingly important in and telecommunications technologies and affecting markets, companies, technologies, the creation and delivery of communications, the internet, enabling you to assess the institutions or international relations. The it becomes necessary to understand how economic and political issues surrounding course encourages diversity and is designed the two levels interact. This module will each technology. Topics covered include to have international appeal. It ensures that introduce you to those theories of policy making capital investment in networks, how and why you receive a relevant, well-grounded, high- and international relations which provide tools technologies change, strategic interests and quality education and skill base, enabling for the analysis of communications policies, and communications, and substitutable technologies you to have a wide, clear and comprehensive their dynamic interaction at the national and and the creation of markets. understanding of communications policies. international level. Theories of Communication Based on continuous assessment, the course The module is intentionally eclectic. You is taught in lectures and seminars by the team OPTION MODULES will cover (in a loosely historical way) the from Westminster’s top-rated Communication arguments, advantages and problems of the and Media Research Institute (CAMRI). You will Global Media main sociological, cultural and psychological be part of a bustling, multicultural academic This module provides an overview of theories about the media, from classical department which boasts a strong research contemporary developments in global media modernisation concepts to contemporary culture. You will be able to attend the regular and communication industries and their concerns with network society. It aims to talks by outside speakers (academics and impact on cultures worldwide. It focuses on provide a comprehensive introduction to the practitioners) on a variety of communication transformations in existing media, with a most important ways of approaching the and mass media issues. particular emphasis on broadcasting and the fundamental issues posed by the relationships audio visual media and looks at innovations between the media of communication and of new information and communications social and economic life. It will also enable you technologies, especially the internet. to understand the problems posed by different intellectual traditions, and to place those theories in their proper contexts.

78 COMMUNICATIONS POLICY MA westminster.ac.uk/mad westminster.ac.uk/mad COMMUNICATIONS POLICY MA 79 SEMESTER TWO Media, Activism and Censorship Sociology of News RELATED COURSES This module offers a critical assessment of the You will examine both theoretically and CORE MODULE role of media in political mobilisation, social empirically different aspects of the news • Communication MA Approaches to Media and movements, dissent, wars, conflicts, elections, creation, dissemination and reception • Diversity and the Media MA Communication Research and political and social crises. The module processes. The module will look at the • Global Media MA This module will introduce you to the main considers the impact of different forms of relevance of different traditions in mass media • International Media Business MA methods of communication research. We shall censorship and regulation on social, political research to the study of news and will be based • Media and Development MA and cultural expression in the media. It also on a number of case studies. The module will look at how to undertake selective quantitative • Media Management MA and qualitative methods, understanding and looks at the impact of the internet and new focus mainly on contemporary practices, in • Multimedia Journalism – Broadcast, or Print exploring the different stages of the social means of transparency and communications both print and electronic media, but attention to and Online MA/Postgraduate Diploma science research process, from a definition of on journalism and activism in a range of historical and conceptual perspectives will also a research hypothesis, to data collection and circumstances from secure democracies through be given. • Public Relations MA analysis. We shall also look at the theoretical different kinds of political systems. • Social Media, Culture and Society MA reasoning behind different methodological approaches to media and society, in particular Media Audiences ASSOCIATED CAREERS the politics of social research. This module begins with an overview Dr Maria Michalis of media audiences, and goes on to analyse Graduates have found jobs in middle Course Leader – Communication audiences and media institutions, passive/ and upper management in media industries, MA, Communications Policy MA active audiences, media influence and effects, as well as the broader private sector (eg and Global Media MA OPTION MODULES and ethnography and media audiences. consulting and advertising firms) and public Dr Maria Michalis holds a BA Chinese Media The second part of the module is devoted sectors (eg government ministries, regulatory in Political Science and This module is for you if you have little or to discussions of media and identity, fans, authorities), international organisations and International Relations, and an no knowledge of the Chinese media, but diasporas and new media audiences. non-governmental organisations. MA and a PhD in nevertheless realise that for anyone interested Communication Policy. She joined the in the media in the world today, some Media Business Strategy University of Westminster in 1998, and teaches understanding of the biggest national media This module explores the challenges ENTRY REQUIREMENTS modules in the areas of technology, political system is a necessity. The object is to introduce facing media organisations in the fields analysis of communications policy, and participants to the Chinese media in the of strategy and innovation. It addresses You should possess, or be expecting, a European and electronic communications. Her context of a world order changing on account the contextual nature of strategy formation, good first degree (equivalent to at least an research covers various telecommunications of the growth in wealth and power of several identifies and analyses key drivers of change Upper Second Class Honours or a minimum and media policy and regulatory issues, with a countries, in particular China. The Chinese within media industries, and examines the Grade Point Average (GPA) of 3.00) from focus on Europe. She is author of Governing media are seen as a factor in this, and also as application of structured methods of planning a recognised university in a humanities European Communications (Lexington, 2007), an example of a media system distinct from the in media product and service development. or social sciences discipline and/or have and has contributed several book chapters and Anglo-American, which has often been touted The module applies management concepts relevant professional experience. Particular articles in peer-reviewed journals. Dr Michalis as a model of universal applicability. and tools to business and strategic challenges consideration will be given to mature has participated in a range of communication confronting public and private media applicants. The testing nature of the degree policy-related projects around the world. Development and Communications Policy enterprises across the globe. means that you must be able to write and The aims of this module are to provide speak fluent English. If English is your second you with a theoretical overview of the concept Policies for Digital Convergence language you should have an IELTS score of of ‘development’, and the opportunity to The module studies digital convergence and at least 6.5 with 6.0 in each element. You consider how it relates to empirical experience the role of policy and regulation in facilitating may additionally be asked to write 500 words in communications in small and developing and controlling that process. The focus is on on a topic assigned by the University. As far countries. You will be able to compare internet-related policy debates and concepts as possible, telephone interviews are also the experiences of a range of countries drawing mostly on developments in the conducted before offers of admission are in attempting to retain cultural autonomy, USA, the European Union and the UK but made. In these, the interviewer looks for in developing their own communications with a critical awareness of the issues facing evidence of interest in, and commitment to, technologies and policies, in democratisation, developing, transitional and small countries. the study of communications policy, as well and in exporting mass media content. It critically assesses competing arguments as analytical skills. concerning the interplay between policy and technology and implications for market structures and business models, as appropriate.

80 COMMUNICATIONS POLICY MA westminster.ac.uk/mad westminster.ac.uk/mad COMMUNICATIONS POLICY MA 81 DIVERSITY AND COURSE CONTENT SEMESTER ONE In addition to your programme of studies, we CORE MODULE THE MEDIA MA work hard to ensure that as a Diversity and the Approaches to Social and Cultural Diversity Media MA student, you are offered opportunities This module examines the various theoretical to gain valuable experience with media and attempts to make sense and deal intellectually NGOs whose work is relevant to your programme Length of course with social and cultural diversity, from of studies and enhances your employability One-year full-time assimilationism to liberal universalism, after graduation. We have established integration theories, liberal multiculturalism partnerships with the Media Diversity Institute, Location and the various strands of multiculturalism. TAG International Development and The Prisma/ Harrow It examines the concepts of pluralism, The Multicultural Newspaper which offer paid or universalism, cosmopolitanism, tolerance unpaid internships that give you the opportunity Course fees and respect as they have developed in various to work in the UK or overseas or to contribute See westminster.ac.uk/fees theoretical contexts and assesses their implications to the production of media content. In the past in contemporary politics and culture. our students have also gained experience by More course information participating in the Pearson Diversity Summer See westminster.ac.uk/journalism Internship Programme and other similar schemes. We place particular importance to OPTION MODULES such opportunities as these help you to build This highly innovative new course (developed Introduction to Inclusive Journalism upon your academic and practical work and in collaboration with the Media Diversity This module examines the practice of contemporary further develop the skills that will enable you Institute) will give you the opportunity to journalism and its role in shaping a democratic to embark on your chosen career. study and research the main ways in which and inclusive society. The module introduces social scientists analyse the role of the mass journalistic techniques of information gathering You can choose one of two routes for the media in the social construction, representation and analysis, journalistic norms and values and award: the Dissertation Route or a Practice and understanding of difference and social basic principles of inclusive media formats. It Route culminating in a final project. diversity. You will also gain a critical employs practical journalistic exercises, personal examination, critical media analysis, and understanding of the social and media Dissertation structures and journalistic practices that impact scholarly study to increase awareness and A major 15,000-word piece of independent upon these processes. critical engagement with the issues surrounding original research on a topic agreed with your reporting of diversity in society. supervisor and related to the political, The course combines a portfolio of theory economic, cultural and/or sociological factors modules designed to develop your knowledge Issues in Journalism: Freedom of Speech, which shape the practices and outcomes of and critical understanding of the processes of Ethics and Democracy mass media, including media texts and the managing and making sense of cultural diversity, This module provides a critical examination and audience reception of them. key issues in intercultural communication and of discussion of the impact of ethical, human rights and other issues that confront journalists around various aspects of the sociology of news with a Final Project number of practice-oriented modules intended the world, in a variety of social, political and An independent in-depth practical project, which to give you first-hand experience in the practice economic contexts. involves researching, compiling and presenting of inclusive journalism. your own TV or radio documentary, website or Media Production Skills print journalism work, together with a self- Drawing upon this unique combination of The module will give you a basic understanding reflective, critical analysis (7,000 words) that rigorous theoretical engagement and specialist of the structures and practical abilities needed in will demonstrate the skills and techniques practical training, this course is designed to: news journalism. You will develop individual gained during the course. Please note equip you with a comprehensive conceptual/ skills in study, research and writing as well as that all the information contained herein theoretical grounding and the practical skills team skills in designing and writing for the web. is subject to approval. to engage in responsible media coverage of The module aims to enable you to: develop a diversity; practice culturally informed and critical understanding of how print, radio and inclusive journalism; develop a career TV operate; develop news-writing techniques (whether practical, strategic, or research-based) for different media platforms; learn individual involving understanding and responding to and team skills across different media the challenges of social diversity. platforms; acquire knowledge of ethical considerations faced by journalists; and to design and develop a website in teams.

82 DIVERSITY AND THE MEDIA MA westminster.ac.uk/mad westminster.ac.uk/mad DIVERSITY AND THE MEDIA MA 83 Reporting Diversity: Sexuality, Age, Disability part of the module is devoted to discussions of circumstances from secure democracies RELATED COURSES This module will present information for critical media and identity, fans, diasporas and new through different kinds of political systems. By thinking and discussion about media media audiences. examining the role of the media historically • Communications Policy MA representation of age, gender, sexual it raises questions about interpretations of • Global Media MA orientation and disability. The module will Reporting Diversity: Migration, Race, Ethnicity contemporary developments. The module • International Media Business MA discuss ways of improving journalism practice This module introduces the students to key assesses the range of institutions campaigning • Journalism MA in order to bridge social and cultural divisions. theoretical perspectives on the cultural production for freedom of expression and those seeking • Journalism International MA You will study and research the stereotypes of to hold the media and journalism to account. and representation of race, ethnicity and • Media and Development MA youth and the elderly, men and women, gay migrancy and discusses the role of the media The module is quite unique in its combination • Media Management MA and lesbian communities and people with and journalistic practice in such processes. of traditional academic lectures and seminars disabilities. The course will look at the It provides a context for critical thinking and with attendance of topical events and visits to • Multimedia Journalism – Broadcast, influence, responsibility, and power of discussion about multi-racial, multi-ethnic and relevant exhibitions and institutions. or Print and Online MA/PG Diploma journalism in reporting these diversity issues. multi-cultural issues associated with contemporary • Public Relations MA news media. You will study and research the Sociology of News • Social Media, Culture and Society MA stereotypes of people of colour, various ethnic A critical study of the news media in the context SEMESTER TWO groups, refugees and immigrant communities in of current society; this module examines the mainstream news media. The module will different aspects of how news is created, Roza Tsagarousianou CORE MODULES look at the influence, responsibility, and power disseminated and consumed. Followed by a Course Leader Understanding and Managing Diversity of journalism in reporting diversity issues. The dissertation (Dissertation route) or a final project Roza is Reader in Mass in the Media purpose of this module is to encourage student (Practice route). Media and Communication The core module for the practice route of the journalists to see, look at, report and reflect on at the Faculty of Media, Arts course looks at the various ways in which our the society they live in. Students may chose optional modules from the and Design. She has been understanding of diversity and difference has Media and Society cluster courses subject to the Director of the Faculty’s impacted on the way in which media models, Planning Campaign Communications for NGOs agreement of the course leaders concerned. Communication MA, of the institutions and professionals engage with social and Charities CAMRI Doctoral programme and has and cultural diversity. It focuses on different In this module you will learn how to research developed, and is currently leading the national media policy frameworks and media and plan a campaign for social change ASSOCIATED CAREERS Diversity and the Media MA. cultures, it examines the meaning of the melting based on the theories of social change pot, cultural mosaic and salad bowl metaphors examined in semester 1. You will produce This course is designed to attract a mix of new She is convenor of the Diasporas and the and their operationalisation by the media, and communication material such as news releases, graduates, often with a media-related degree or Media working group of the International looks at various media institutions and their e-alerts, tweets, infographics, apps and / or work experience, and people who have already Association for Media and Communication responses to social diversity. This module is videos to support the campaign strategy. worked in journalism, but want to enhance their Research and leads and teaches offered as an option in the dissertation route. Where possible, students work to live briefs, understanding of social diversity and their skills Multiculturalism and the Media; Media, both UK and international in focus. This is a in the area of inclusive journalism. It is suitable Time, Space; Approaches to Social and practical, hands-on module taught through a for existing media practitioners, as well as Cultural Diversity; Understanding and series of workshops, visits to campaign students who want to pursue a career in the Managing Diversity in the Media; as well as OPTION MODULES communication teams in London-based media, national and local government, IGOs the Doctoral Research Module for the CAMRI Faith/Religious Diversity in the media campaigning organisations, and guest talks by and NGOs or who intend to embark on a doctoral programme. Her research interests This module presents and critically evaluates leading international campaigners and social relevant research/academic career. It will be include the study of diasporic media and debates around social and faith/religious change communicators. a valuable asset for civil servants and local cultural politics; multiculturalism, European diversity, awareness of the issues surrounding authority staff, NGO workers working on Muslim cultures and media. the reporting of faith and faith communities Media, Activism and Politics immigration, equality, social inclusion and in their societies. Through a series of lectures The module critically investigates the cohesion and community regeneration whose Her publications include a special issue of and workshops/seminars, it will encourage relationship between media, activism and duties involve communication and media work. Javnost/The Public (2002:1) on the theme you to reflect on the various aspects of media censorship. It offers a critical assessment of the Diasporic Communications, a special issue of and journalism practice in relation to religion role of media in political mobilisation, social Journal of Contemporary European Studies on and faith. movements, dissent, wars, conflicts, elections, ENTRY REQUIREMENTS Rethinking Multiculturalism (2013), and political and social crises. The module Cyberdemocracy: Technologies, Cities and You should possess, or be expecting, at least Media Audiences considers the impact of different forms of Civic Networks (1997), Diasporic Cultures and an Upper Second Class Honours degree (or This module begins with an overview of media censorship and regulation on social, political Globalization (2007), and Islam in Europe: equivalent). If English is your second language audiences, and goes on to analyse audiences and cultural expression in the media. It also Public Spaces and Civic Networks (2013). you should have an IELTS score of at least 6.5 and media institutions, passive/active looks at the impact of the internet and new with 6.0 in each element. audiences, media influence and effects, and means of transparency and communications ethnography and media audiences. The second on journalism and activism in a range of

84 DIVERSITY AND THE MEDIA MA westminster.ac.uk/mad westminster.ac.uk/mad DIVERSITY AND THE MEDIA MA 85 SEMESTER ONE Political Economy of Communication GLOBAL MEDIA MA This module will introduce you to the CORE MODULES political economy approach to analysing the Dissertation production, distribution and consumption A taught module and group workshops in of media content in text and audiovisual Length of course the first semester will guide you in conducting a form, whether online or offline, as well as One-year full-time or two to five-years major piece of independent research. This the workings of telecoms networks behind part-time day module will be supplemented by individual online media. It identifies distinctive economic supervisions beginning from the second features of media and relates these to trends in Location semester. The aim is to give you a guided the organisation of specific media industries, Harrow framework within which you can demonstrate taking account of ways in which the economics your ability to carry out advanced independent of media have been affected by the spread of Course fees study and write it up in the form of a dissertation. digital technologies. See westminster.ac.uk/fees The dissertation is a 15,000-word piece of original research on a topic agreed with your Study Skills (no credits) More course information supervisor and related to developments, If your first language is not English, or you have See westminster.ac.uk/journalism processes and outcomes in transnational media no experience of the UK education system, and communications, ranging from the sub- you will benefit from this module. You will be national to the supra-national, and/or their taken through the process of producing a piece From Al Jazeera to Hollywood, News impact on cultures worldwide. of written work, from note taking to editing, Corporation to China Central TV, the media so as to enable you to produce written work increasingly operate in a global context. This Global Media in accordance with current UK academic course offers a comprehensive interdisciplinary This module provides an overview of standards and practices. approach to global media, and is designed for contemporary developments in global those who work in, or want to work in, the media and communication industries and Technology and Communications Policy media industries. their impact on cultures worldwide. It focuses This module will offer a comprehensive on transformations in existing media, with a introduction to a range of broadcasting and You will examine key developments in particular emphasis on broadcasting and the telecommunications technologies the media and communications industries audio visual media and looks at innovations and the internet, enabling you to assess the associated with the logic of globalisation, and of new information and communications economic and political issues surrounding explore the complex nature of the globalisation technologies, especially the internet. each technology. Topics covered include process in the media. You will gain a relevant, capital investment in networks, how and why well-grounded, high-quality education and skill technologies change, strategic interests and base, enabling you to develop a clear and communications, substitutable technologies and comprehensive understanding of OPTION MODULES the creation of markets. communication and the mass media. Political Analysis of Communications Policy As international regimes and national regulation Theories of Communication Based on continuous assessment, the course become increasingly important in the creation and The module is intentionally eclectic. You will is taught in lectures and seminars by the team delivery of communications, it becomes necessary cover (in a loosely historical way) the arguments, from Westminster’s top-rated Communication to understand how the two levels interact. This advantages and problems of the main and Media Research Institute (CAMRI). module will introduce you to those theories of sociological, cultural and psychological theories You will be part of a bustling multicultural policy making and international relations which about the media, from classical modernisation academic department which boasts a strong provide tools for the analysis of communications concepts to contemporary concerns with research culture, and you will be able to policies, and their dynamic interaction at the network society. It aims to provide a attend the regular talks by outside speakers national and international level. comprehensive introduction to the most important (academics and practitioners) on a variety of ways of approaching the fundamental issues communication and mass media issues. posed by the relationships between the media of communication and social and economic life. It will also enable you to understand the problems posed by different intellectual traditions and to place those theories in their proper contexts.

86 GLOBAL MEDIA MA westminster.ac.uk/mad westminster.ac.uk/mad GLOBAL MEDIA MA 87 SEMESTER TWO Media, Activism and Censorship Sociology of News RELATED COURSES This module offers a critical assessment of the You will examine both theoretically and CORE MODULE role of media in political mobilisation, social empirically aspects of the news creation, • Communication MA Approaches To Media and movements, dissent, wars, conflicts, elections, dissemination and reception processes. The • Communications Policy MA Communication Research and political and social crises. The module module will look at the relevance of different • Diversity and the Media MA This module will introduce you to the main considers the impact of different forms of traditions in mass media research to the study • International Media Business MA methods of communication research. You will censorship and regulation on social, political of news and will be based on a number of • Media and Development MA case studies. The module will focus mainly learn how to undertake selective quantitative and cultural expression in the media. It also • Media Management MA and qualitative methods, understanding and looks at the impact of the internet and new on contemporary practices, in both print and • Multimedia Journalism – Broadcast, or Print exploring the different stages of the social means of transparency and communications electronic media, but attention to historical and and Online MA/Postgraduate Diploma science research process; from a definition of on journalism and activism in a range of conceptual perspectives will also be given. a research hypothesis, to data collection and circumstances from secure democracies through • Public Relations MA analysis. You will also look at the theoretical different kinds of political systems. • Social Media, Culture and Society MA reasoning behind different methodological ASSOCIATED CAREERS approaches to media and society, in particular Media Audiences the politics of social research. This module begins with an overview of media Graduates have found jobs in middle Dr Maria Michalis audiences, and goes on to analyse audiences and upper management in media industries, Course Leader – Communication and media institutions, passive/active as well as the broader private sector (eg. MA, Communications Policy MA OPTION MODULES audiences, media influence and effects, consulting and advertising firms) and public and Global Media MA and ethnography and media audiences. sectors (eg. government ministries, regulatory Dr Maria Michalis holds a BA Chinese Media The second part of the module is devoted to authorities), international organisations and in political science and This module is for you if you have little or discussions about media and identity, fans, non-governmental organisations. international relations, and an no knowledge of the Chinese media, but diasporas and new media audiences. MA and a PhD in nevertheless realise that for anyone interested communication policy. She joined the University in the media in the world today, some Media Business Strategy ENTRY REQUIREMENTS of Westminster in 1998, and teaches modules understanding of the biggest national media This module explores the challenges facing in the areas of technology, political analysis of You should possess, or be expecting, system is a necessity. The objective is to media organisations in the fields of strategy communications policy, and European and a good first degree (equivalent to at least an introduce participants to the Chinese media and innovation. It addresses the contextual electronic communications. Her research covers Upper Second Class Honours or a minimum in the context of a world order changing on nature of strategy formation, identifies and various telecommunications and media policy Grade Point Average (GPA) of 3.00) from account of the growth in wealth and power analyses key drivers of change within media and regulatory issues, with a focus on Europe. a recognised university in a humanities of several countries, in particular China. The industries, and examines the application of She is author of Governing European or social sciences discipline and/or have Chinese media are seen as a factor in this, and structured methods of planning in media product Communications (Lexington, 2007), and has relevant professional experience. Particular also as an example of a media system distinct and service development. The module applies contributed several book chapters and articles consideration will be given to mature from the Anglo-American, which has often been management concepts and tools to business in peer-reviewed journals. Dr Michalis has applicants. The testing nature of the degree touted as a model of universal applicability. and strategic challenges confronting public participated in a range of communication means that you must be able to write and and private media enterprises across the globe. policy-related projects around the world. Development and Communications Policy speak fluent English. If English is your second language you should have an IELTS score of at The aims of this module are to provide you Policies for Digital Convergence least 6.5 with 6.0 in each element. You may with a theoretical overview of the concept The module studies digital convergence and the additionally be asked to write 500 words on of ‘development’, and the opportunity to role of policy and regulation in facilitating and a topic assigned by the University. As far as consider how it relates to empirical experience controlling that process. The focus is on internet- possible, telephone interviews are conducted in communications in small and developing related policy debates and concepts drawing before offers of admission are made. In these, countries. You will be able to compare mostly on developments in the USA, the the interviewer looks for evidence of interest the experiences of a range of countries European Union and Britain, but with a critical in and commitment to the study of global and in attempting to retain cultural autonomy, awareness of the issues facing developing, transnational media and communication, as in developing their own communications transitional and small countries. It critically well as analytical skills. technologies and policies, in democratisation, assesses competing arguments concerning and in exporting mass media content. the interplay between policy and technology and implications for market structures and business models, as appropriate.

88 GLOBAL MEDIA MA westminster.ac.uk/mad westminster.ac.uk/mad GLOBAL MEDIA MA 89 MEDIA AND SEMESTER ONE OPTION MODULES CORE MODULES Analysis of Communications Policy DEVELOPMENT MA As international regimes and national Dissertation A taught module and group workshops in the regulation become increasingly important in first semester will guide you in conducting a the creation and delivery of communications, it becomes necessary to understand how the two Length of course major piece of independent research. This levels interact. This module will introduce you to One-year full-time module will be supplemented by individual supervisions beginning from the second those theories of policy making and international relations which provide tools for Location semester. The aim is to give you a guided the analysis of communication policies, and Harrow framework within which you can demonstrate your ability to carry out advanced independent their dynamic interaction at the national and international level. Course fees study and write it up in the form of a dissertation. westminster.ac.uk/fees The dissertation is a 15,000 word piece of See Approaches to Social and Cultural Diversity original research on a topic agreed with The module examines the various theoretical More course information your supervisor and related to the political, attempts to make sense and deal intellectually See westminster.ac.uk/journalism economic, cultural and/or sociological factors which shape the practices and outcomes of with social and cultural diversity, from mass media, including media texts and the assimilationism to liberal universalism, integration theories, liberal multiculturalism and the This interdisciplinary course teaches main audience reception of them. various strands of multiculturalism. It examines theories, concepts, case studies and practical the concepts of pluralism, universalism, media skills around the theme of media and Theories of Communication cosmopolitanism, tolerance and respect as they development and its implications for less The module is intentionally eclectic. You have developed in various theoretical contexts developed countries. The course will provide will cover (in a loosely historical way) the and assesses their implications in contemporary you with a unique blend of theory and arguments, advantages and problems of the politics and culture. practice teaching, aimed at deepening your main sociological, cultural and psychological theories about the media. It aims to provide knowledge of the history of communications Global Media within the development process of emerging a comprehensive introduction to the This module examines key developments in economies. It will critically evaluate the impact most important ways of approaching the the media and communications industries of international and regional institutions from fundamental issues posed by the relationships associated with the logic of globalisation. a critical political economic perspective. between the media of communication and You will explore the complex nature of the Teaching by academic staff, guest lecturers and social and economic life. It will also enable you globalisation process, focusing on the other carefully selected staff from development to understand the problems posed by different emergence of both supra-national and organisations will provide you with an intellectual traditions, and to place those sub-national developments and explore overview of the policies, actions and impact of theories in their proper contexts. the relationship between new contexts state and non-state institutions within the area of of production and questions of collective communication media and development. Theories of Development This module focuses on different theories and culture and identity. approaches to development. It considers key A distinctive feature is its emphasis on the Media Production Skills practical role of communication media in development theories and approaches such as The module gives students a basic development. You will participate in media modernisation, dependency and neo- liberalism understanding of the structures and practical production workshops and take part in our and will provide you with an opportunity to abilities needed in news journalism. They will internship programme, offered in partnership critically assess their relevance to specific develop individual skills in study, research and with media and development organisations contexts in developing countries. writing and team skills in designing and writing in London. As part of the work experience for the web. The module aims to enable you to module, students participate in an extensive develop a critical understanding of how print, NGOs and media seminar series featuring radio and TV operate; develop news-writing experts and panel discussions. The work techniques for different media platforms; learn placement programme is in line with the individual and team skills across different University of Westminster’s strategy of nurturing media platforms; acquire knowledge of ethical of the critical practitioner. considerations faced by journalists; and design and develop a website in teams.

90 MEDIA AND DEVELOPMENT MA westminster.ac.uk/mad westminster.ac.uk/mad MEDIA AND DEVELOPMENT MA 91 Political Economy of Communication SEMESTER TWO Development Media in Practice This module introduces students to the political This module explores and critiques past and economy approach to analysing the structure CORE MODULES current practices in development media. It and performance of communication industries Development and Communications Policy addresses the historical and contextual aspects in capitalist economies. It identifies distinctive The aims of this module are to provide you of development media practices, identifies economic features of media and relates these with a theoretical overview of the concept of and analyses key drivers of change within to trends in the organisation of specific media ‘development’, and the opportunity to consider the development media sector, and critically industries, taking account of ways in which the how it relates to empirical experience in examines the linkages between theory and economics of media have been affected by the communications in small and developing practice in development media product and spread of digital technologies. countries. You will be able to analyse the role service development. The module includes of multilateral and bilateral agencies, NGOs, teaching by local and international experts, Reporting Diversity: Migration, Race, Ethnicity public service broadcasting and to compare practitioners and specialists to help critique This module introduces the students to key the experiences of a range of countries in concepts and build more appropriate tools and theoretical perspectives on the cultural attempting to retain cultural autonomy, in skills for development media work. NGOs and Charity Campaigns production and representation of race, ethnicity developing their own communications Campaigning in the last century saw the and migrancy and discusses the role of the technologies and policies, in democratisation, Media Audiences mobilisation of large numbers of people to media and journalistic practice in such and in exporting mass media content. This This module begins with an overview of media bring about political and social change. The processes. It provides a context for critical module also critically discusses chinese audiences, and goes on to analyse audiences political landscape has changed and the ways thinking and discussion about multi-racial, intervention in communication and development and media institutions, passive/active to influence it have grown. Major changes in multi-ethnic and multi-cultural issues associated in Africa. audiences, media influence and effects, and society and technology now enable concerned with contemporary news media. You will study ethnography and media audiences. The second citizens from around the world to come together and research the stereotypes of people of Media Work Experience part of the module is devoted to discussions of online and take action on issues that concern colour, various ethnic groups, refugees and Students will be encouraged to take work media and identity, fans, diasporas and new them. Is there still a role for civil society immigrant communities in the mainstream news experience during the course. With the number media audiences. organisations in this new environment or is media. The module will look at the influence, of charities and NGOs dealing with online activism mapping out a new model for responsibility, and power of journalism in development in London, we expect students will Media Business Strategy social change? Campaigning non-governmental reporting diversity issues. The purpose of this get a placement with an organisation and we This module explores the challenges facing organisations (NGOs) are, in some areas, the module is to encourage student journalists to envisage them working in a communications media organisations in the fields of strategy natural voice of dissent, but they too run the see, look at, report and reflect on the society role. Students on the media and development and innovation. It addresses the contextual risk of being seen as part of the establishment. they live in. MA have the option to join the C4D network nature of strategy formation, identifies and As trust in institutions declines how can NGOS and each can do a fellowship/internship with analyses key drivers of change within media maintain their influence and change their Study Skills (no credits) the network during the course. industries, and examines the application of techniques to deliver successful campaigns? If your first language is not English, or you structured methods of planning in media What does the new political and campaigning have no experience of the UK education product and service development. The module landscape look like, what are the current system, you will benefit from this module. You applies management concepts and tools to techniques and how can you decide which is will be taken through the process of producing OPTION MODULES business and strategic challenges confronting the best technique to use for your campaign? a piece of written work, from note taking to Approaches to Media and public and private media enterprises across editing, so as to enable you to produce written Communication Research the globe. Policies for Digital Convergence work in accordance with current UK academic This module will introduce you to the main The module studies digital convergence and standards and practices. methods of communication research. We shall Media, Activism and Censorship the role of policy and regulation in facilitating look at how to undertake selective quantitative This module offers a critical assessment of the and controlling that process. The focus is on Technology and Communication Policy and qualitative methods, understanding and role of media in political mobilisation, social internet-related policy debates and concepts This module will introduce you to a range exploring the different stages of the social movements, dissent, wars, conflicts, elections, drawing mostly on developments in the USA, of broadcasting and telecommunications science research process, from a definition of and political and social crises. The module the European Union and the UK but with a technologies, enabling you to assess the a research hypothesis, to data collection and considers the impact of different forms of critical awareness of the issues facing economic and political issues surrounding each analysis. We shall also look at the theoretical censorship and regulation on social, political developing, transitional and small countries. technology. Topics covered include capital reasoning behind different methodological and cultural expression in the media. It also It critically assesses competing arguments investment in networks, how and why approaches to media and society, in particular looks at the impact of the internet and new concerning the interplay between policy and technologies change, strategic interests and the politics of social research and diversity issues. means of transparency and communications technology and implications for market communications, and substitutable technologies on journalism and activism in a range of structures and business models, as appropriate. and the creation markets. circumstances from secure democracies through different kinds of political systems.

92 MEDIA AND DEVELOPMENT MA westminster.ac.uk/mad westminster.ac.uk/mad MEDIA AND DEVELOPMENT MA 93 Reporting Diversity: Sexuality, Age, Disability While the majority of our graduates will return This module will present information for to more senior posts with improved skills, critical thinking and discussion about media knowledge and qualifications gained from their representation of age, gender, sexual year with us, we would expect them to apply orientation and disability. The module will for jobs at development organisations such as discuss ways of improving journalism practice Internews, BBC Media Action, Oxfam, Save the in order to bridge social and cultural divisions. Children, Red Cross, Actionaid, Panos, DFID, You will study and research the stereotypes Intermedia, Institute of War and Peace, Christian of youth and the elderly, men and women, Aid, WACC, OneWorld and War on Want. gay and lesbian communities and people with disabilities. The course will look at the influence, responsibility, and power of ENTRY REQUIREMENTS journalism in reporting these. You should have, or expect, at least an Upper Reporting Diversity in the Media: Second Honours degree (or equivalent). If Faith and Religion English is your second language you should This module presents and critically evaluates have an IELTS score of at least 6.5, with 6.0 in debates around social and faith/religious each element. diversity, awareness of the issues surrounding the reporting of faith and faith communities in their societies. Through a series of lectures RELATED COURSES and workshops/seminars, it will encourage you to reflect on the various aspects of media • Communication MA and journalism practice in relation to religion • Communications Policy MA and faith. • Diversity and the Media MA • Global Media MA Sociology of News • International Journalism MA You will examine both theoretically and • International Media Business MA empirically different aspects of the news creation, • Media, Campaigning and Social Change MA dissemination and reception processes. The module will look at the relevance of different • Media Management MA traditions in mass media research to the study • Public Relations MA of news and will be based on a number of case • Social Media, Culture and Society MA studies. The module will focus mainly on contemporary practices, in both print and electronic media, but attention to historical and Winston Mano conceptual perspectives will also be given. Course Leader Winston Mano was educated in Zimbabwe, Norway and Britain. He worked as editor for ASSOCIATED CAREERS Africa Film and TV and taught The course is suitable for you if you would value at the University of Zimbabwe. an opportunity to be able to reflect critically on He joined CAMRI in 2000 the role of media in the process of development and obtained his Doctoral degree in 2004. and learn practical skills. The course will be He teaches undergraduate and postgraduate of interest to you if you have a background in courses. He has written many articles and book working for governmental, intergovernmental chapters, and edited (2005) The Media and and nongovernmental organisations, and a Zimbabwe, a Special Issue of Westminster range of international business organisations, Papers in Communication and Culture. Winston while at the same time providing appropriate is the founding editor of the Journal of African preparation for those seeking employment Media Studies and sits on the advisory boards of in such fields or, indeed, wanting to prepare other academic journals. He helped to organise for further studies for higher a higher degree, the CAMRI Africa Media Series and to establish including a PhD. the Africa Media Centre.

94 MEDIA AND DEVELOPMENT MA westminster.ac.uk/mad westminster.ac.uk/mad MEDIA AND DEVELOPMENT MA 95 MEDIA, CAMPAIGNING AND SOCIAL CHANGE MA

Length of course One-year full-time two years part-time

Location Harrow and central London

Course fees See westminster.ac.uk/fees

More course information See westminster.ac.uk/journalism

This new Masters from the highly regarded Media and Society cluster aims to equip you with the skills, knowledge and strategic approach to develop and analyse social change campaigns, with a particular focus on the role of communications and the media. It is the only MA in the UK to specialise in this field.

This innovative course builds on our close links The course team has extensive experience both These three core modules make up the with leading campaigners and communicators in developing social change campaigns and in Postgraduate Certificate. in London’s vibrant social change sector. academic research into the connections between They include representatives from Amnesty media and social change. The course is jointly You can take another three modules – chosen International, Friends of the Earth, Water Aid led by Michaela O’Brien and Dr Anastasia from a very wide range of options including and The Scouts, among others. Their involvement Kavada with additional teaching by leading Practical Media and Content Production Skills; ensures the course accurately reflects the social change practitioners and members of Diversity Issues; Development and Policy; Social skill sets in demand and delivers an exciting CAMRI. The course offers a number of delivery Media; Theories of Communication and more – learning experience. A limited number of work modes to suit the different needs of students to complete a Postgraduate Diploma. placements and internships will be available. and can be taken either part-time or full-time. You can apply for a Postgraduate Certificate, If you want to take the Masters course you will The course is aimed at those with some the longer Postgraduate Diploma, or the full also complete either a 15,000-word research experience or interest in social change, the Masters course. dissertation, or a professional practice project media, and communication campaigns within (which can be work-based). not for profit organisations. The course will There are three core modules. The first help you improve your practical skills, develop develops practical planning and campaign a deep understanding of the theories and communications skills; the second considers frameworks that underpin and shape campaign media and activism theories; and the third communications, and enjoy the space to combines theory with practice, reflecting on reflect critically on current and past practice. applying concepts like power and ethics within It is designed to help you start, or progress, the setting of campaign communications. a career in charity, pressure group or public Each module has assessments – eg essays, sector campaign communications. It may also campaign plans, reflective blogs, debates and be of interest to those working in corporate presentations – rather than exams. social responsibility.

96 MEDIA, CAMPAIGNING AND SOCIAL CHANGE MA westminster.ac.uk/mad westminster.ac.uk/mad MEDIA, CAMPAIGNING AND SOCIAL CHANGE MA 97 CORE MODULES OPTION MODULES (SEMESTER ONE) You choose three option modules from the Critical Issues in Campaigning following menu. You may choose to focus In this module, you will consider the factors on practical skills, on new technologies, that influence social change in the context of on diversity or development, or on media current campaigns around the world, and the audiences and industries. historical development of campaign techniques and practices. You will apply a critical analysis of concepts such as power, theories of change, SEMESTER ONE ethics, innovation, media representation, Choose two of the following in addition to the narrative and framing to practical scenarios core module: and topical campaigns. This module requires • Approaches to Social and Cultural Diversity you to monitor and critically evaluate practice in the UK and/or internationally. • Global Media • Media Management and Content Production (PR and the Media) CORE MODULES • Media Production • Political Economy of Communication (SEMESTER TWO) • Reporting Diversity: Gender, Sexuality, Media, Activism and Politics Age, Disability The module investigates the relationship • Social Media: Creativity, Sharing, Visibility between media, activism and politics. It offers • Technology and Communications Policy a critical assessment of the role of media • Theories of Communication Michaela O’Brien in political mobilisation, social movements, ASSOCIATED CAREERS dissent, satire and art, and political and social Dr Anastasia Kavada This course is particularly relevant if you crises. The module looks at the impact of the Course leaders want to start, or to progress, a career in communications on activism in a range of SEMESTER TWO The course is jointly led by Michaela O’Brien communications and campaigning for circumstances from secure democracies through and Dr Anastasia Kavada. Michaela brings to Choose one of the following in addition to the social change, whether in a charity or non- different kinds of political systems. The module the course her extensive practical experience core modules: governmental organisation; in a public combines traditional academic lectures and of using media to create social change, having • Approaches to Media and sector body; in a political party or election seminars with attendance at topical events and worked as a campaign communicator for Communications Research campaigning setting; or even in a corporate visits to relevant exhibitions and institutions. 20 years prior to joining the University. She • Critical Theory of Social Media social responsibility role. It could also be a has developed award winning campaigns and the Internet stepping-stone towards a PhD and an academic Planning Campaign Communications for a range of not for profits in the UK and • Development and Communications Policy career in this growing field of study. In this module you will learn how to research Australia. Her previous clients include Amnesty and plan a strategic campaign for social • Media Audiences International, the British Library, Carers UK, the change based on the theories of social • Online Journalism Department of Education (NSW), Gingerbread change examined in Semester One. You will • Reporting Diversity: Faith and Religion ENTRY REQUIREMENTS and War on Want. Anastasia has a PhD in Media and Communication and has published produce communication material such as news • Reporting Migration, Race and Ethnicity You should possess an Upper Second Class extensively in academic journals on the links releases, e-alerts, tweets, infographics and/ • Sociology of News Honours degree (or equivalent). If English is between online tools and activists’ organising, or videos to support your campaign strategy • Web Production: Westminster News Online your second language you should have an decision making and solidarity. She has carried from campaigning organisations. Where IELTS score of 7.0. possible, you work to live briefs. This is a out research into Avaaz, the Global Justice practical, hands-on module taught through Movement, Greenpeace and the Occupy a series of workshops, visits to campaign movement. Anastasia is Assistant Editor of communication teams in London-based RELATED COURSES Media, Culture and Society. campaigning organisations, and guest talks • Communication MA by leading campaigners and social change • Diversity and the Media MA communicators. • Media and Development MA • Public Relations MA • Social Media, Culture and Society MA

98 MEDIA, CAMPAIGNING AND SOCIAL CHANGE MA westminster.ac.uk/mad westminster.ac.uk/mad MEDIA, CAMPAIGNING AND SOCIAL CHANGE MA 99 • The role and impact of social media and OPTION MODULES SOCIAL MEDIA, the internet on society and human practices Study Skills (no credits) • Obtaining advanced insights into practical CULTURE AND If your first language is not English, or you activity and practice-based work that relate have no experience of the UK education system, SOCIETY MA to how social media and the internet work you will benefit from this module. You will and the implications they have for social and be taken through the process of producing cultural practices. a piece of written work, from note taking to editing, so as to enable you to produce written Length of course You can also visit the course’s Facebook page: One-year full-time or two to five-years facebook.com/MASocialMedia work in accordance with current UK academic part-time day standards and practices.

Location Two elective modules from three topical clusters Harrow SEMESTER ONE (any combination of modules is applicable): • Theory and Global Political Economy Course fees CORE MODULES of Media and Communication See westminster.ac.uk/fees Dissertation Module • Media Politics, Regulation and A taught module and group workshops in the Business Strategies More course information first semester will guide you in conducting • Media, Culture and Everyday Life. See westminster.ac.uk/journalism a major piece of independent research or creating a theoretically inspired social media artefact. This module will be supplemented THEMATIC GROUP: THEORY AND The Social Media, Culture and Society MA by individual supervisions beginning from GLOBAL POLITICAL ECONOMY OF offers a flexible interdisciplinary exploration the second semester. The aim is to give you MEDIA AND COMMUNICATION of key contemporary developments in the a guided framework within which you can networked digital media environment. It demonstrate your ability to carry out advanced Global Media will benefit those seeking to develop their independent study and write it up in the This module examines key developments understanding of contemporary communication form of a dissertation. The dissertation is a in the media and communications industries and its societal, political, regulatory, industrial 15,000-word piece of original research on a associated with the logic of globalisation. and cultural contexts. topic agreed with your supervisor and related You will explore the complex nature of to the political, economic, cultural and/or the globalisation process, focusing on the The course provides you with the opportunity to sociological factors which shape the practices emergence of both supra-national and focus at postgraduate level on: and outcomes of social media or a social sub-national developments and explore media artefact accompanied by a written report the relationship between new contexts of • Studying the ways in which social media and of approximately 7,000 words, in which you the internet shape and are shaped by social, production and questions of collective culture critically reflect on your social media project and and identity. economic, political, technological and cultural ground it in relevant theory. factors, in order to equip you to become Political Economy of Communication critical research-oriented social media experts Social Media: Creativity, Sharing, Visability This module will introduce you to the political • Developing reflective and critical insights into This module provides you with a theoretical economy approach to analysing the structure how social media and the internet are understanding of the development, significance and performance of communication industries used in multiple contexts in society, and into and contemporary uses of social media. It in capitalist economies. It identifies distinctive which roles social media can play in various fosters both critical analysis and reflective economic features of media and relates these forms of organisations that are situated in practice in the networked digital media to trends in the organisation of specific media these societal contexts. The aim is that you environment. You will critically engage with key industries, taking account of ways in which the are equipped to become reflective and critical ideas of creativity, sharing and visibility in economics of media have been affected by the social media practitioners social media and will participate in creative spread of digital technologies. • Gaining in-depth knowledge and and reflective practice using leading social understanding of the major debates about the media tools and platforms. Theories of Communication social and cultural roles of social media and The module is intentionally eclectic. You the internet will cover (in a loosely historical way) the • Acquiring advanced knowledge and arguments, advantages and problems of the understanding of the key categories, theories, main sociological, cultural and psychological approaches and models of social media theories about the media. It aims to provide

100 SOCIAL MEDIA, CULTURE AND SOCIETY MA westminster.ac.uk/mad westminster.ac.uk/mad SOCIAL MEDIA, CULTURE AND SOCIETY MA 101 a comprehensive introduction to the • Theory and Global Political Economy of Understanding and Managing Diversity RELATED COURSES most important ways of approaching the Media and Communication in the Media fundamental issues posed by the relationships • Media Politics, Regulation and This module looks at the various ways in which • Communication MA between the media of communication, and Business Strategies our understanding of diversity and difference has • Communication Policy MA social and economic life. It will also enable you • Media, Culture and Everyday Life. impacted on the way in which media models, • Diversity and the Media MA to understand the problems posed by different institutions and professionals engage with social • Global Media MA intellectual traditions, and to place those and cultural diversity. It focuses on different • Media and Development MA theories in their proper contexts. national media policy frameworks and media THEMATIC GROUP: MEDIA POLITICS, • Media, Campaigning and Social Change MA REGULATION AND BUSINESS STRATEGIES cultures, it examines the meaning of the melting pot, cultural mosaic and salad bowl metaphors THEMATIC GROUP: MEDIA POLITICS, Development and Communications Policy and their operationalisation by the media, and Professor Christian Fuchs REGULATION AND BUSINESS STRATEGIES The aims of this module are to provide you looks at various media institutions and their Course leader responses to social diversity. This module is with a theoretical overview of the concept Christian Fuchs’ fields of expertise are social Political Analysis of Communications Policy offered as an option in the dissertation route. of ‘development’, and the opportunity to media, Internet and society, political economy of As international regimes and national regulation consider how it relates to empirical experience media and communication, information society become increasingly important in the creation Another 20 Credit Level 7 module for which the in communications in small and developing theory, social theory and critical theory. He is the and delivery of communications, it becomes student meets the prerequisites and gains the countries. You will be able to compare author of numerous publications in these fields, necessary to understand how the two levels permission of the course leader(s). The selected the experiences of a range of countries including the books: Internet and society. Social interact. This module will introduce you to those module must fit with your timetable and the in attempting to retain cultural autonomy, theory in the information age (Routledge 2008), theories of policy making and international course’s goals. in developing their own communications Foundations of critical media and information relations which provide tools for the analysis technologies and policies, in democratisation, studies (Routledge 2011), Digital labour and Karl of communications policies, and their dynamic This MA is organised in the environment of the and in exporting mass media content. Marx (Routledge 2014), Social media: A critical interaction at the national and international level. Communication and Media Research Institute introduction (Sage 2014), OccupyMedia! The (CAMRI) and its Centre for Social Media Media, Activism and Censorship Occupy movement and social media in crisis Technology and Communications Policy Research. CAMRI is a world-leading research The module critically investigates the capitalism (Zero Books 2014) and Culture and This module will introduce you to a range centre that studies the role of media and relationship between media, activism and Economy in the Age of Social Media (Routledge of broadcasting and telecommunications communication in society. It has become known censorship. It offers a critical assessment of the 2015). He co-founded the ICTs and Society technologies, enabling you to assess the as the Westminster school of critical media and role of media in political mobilisation, social Network (icts-and-society.net) and is editor of the economic and political issues surrounding communication research. The analysis of social movements, dissent, wars, conflicts, elections journal /tripleC: Communication, Capitalism & each technology. Topics covered include media, culture and society is one of its research and political and social crises. The module Critique/ (triple-c.at), an academic open access capital investment in networks, how and why specialisms. In the 2014 Research Excellence considers the impact of different forms of online journal that focuses on the critical study of technologies change, strategic interests and Framework (REF), 42.2 per cent of CAMRI’s censorship and regulation on social, political the media and the Internet. communications, and substitutable technologies and cultural expression in the media. research was classified as world-leading and and the creation of markets. 37.5 per cent as internationally excellent, Professor Graham Meikle which makes it one of Britain’s four leading Course leader media and communication research institutions. THEMATIC GROUP: Graham Meikle joined the University of SEMESTER TWO MEDIA, CULTURE AND EVERYDAY LIFE Westminster in 2013, having previously taught CORE MODULE at the University of Stirling in Scotland and Media Audiences ASSOCIATED CAREERS Macquarie University in Sydney, Australia. He is Critical Theory of Social Media This module begins with an overview You will obtain skills to work as social media co-director of the MA in Social Media, Culture and the Internet of media audiences, and goes on to analyse experts, either as social media and internet and Society and a member of the Centre for This module provides an overview of the critical audiences and media institutions, passive/active researchers or as social media professionals in Social Media Research. Graham’s most recent and theoretical analysis of how the internet and audiences, media influence and effects, and various types of organisations. book is Media Convergence: Networked Digital social media (Facebook, Twitter, Wikipedia, ethnography and media audiences. The second Media in Everyday Life (2012), co-written with WikiLeaks, file sharing, blogs etc) shape and part of the module is devoted to discussions Sherman Young. He is also the author of Future impact on society, the economy and politics, of media and identity, fans, diasporas Active: Media Activism and the Internet (2002) and how power structures in society shape the and new media audiences. ENTRY REQUIREMENTS and Interpreting News (2009). Graham has internet and social media. You should possess an Upper Second also written book chapters and journal articles Sociology of News Class Honours degree (or equivalent). If about many aspects of internet cultures, media A critical study of the news media in the English is your second language you should activism and online news. He has a PhD in OPTION MODULES context of current society; this module examines have an IELTS score of at least 7.0, with 6.5 Media and Communication, and a Masters in different aspects of how news is created, Media, Technology & Law, both from Macquarie Two elective modules from three topical clusters in each element. disseminated and consumed. University, and before those studied English (any combination of modules is applicable): Literature at the University of Edinburgh.

102 SOCIAL MEDIA, CULTURE AND SOCIETY MA westminster.ac.uk/mad westminster.ac.uk/mad SOCIAL MEDIA, CULTURE AND SOCIETY MA 103 POSTGRADUATEEMERGING COURSESMEDIA INLABS POLITICS AND INTERNATIONAL RELATIONS

This group of new Masters programmes forms of engagement and effective focuses on evolving creative and interaction. Taught by internationally cultural practices at the interface of leading practitioners, scholars and media technologies and social change. professionals, these practice-based These new postgraduate courses cover and project-oriented programmes a range of digital and networked aim to stimulate students’ creative media, advanced creative methods and and intellectual agility, and their technical tools, prototyping and testing. capacity for interdisciplinary and They foster students’ abilities to operate transcultural collaboration that drive with different modes of knowledge societal transformation. production, to understand their critical frameworks and historical contexts, For more information please go to to build publics through imaginative westminster.ac.uk/mad

Creative Commons by Flickr user jahdakinebrah westminster.ac.uk/mad EMERGING MEDIA LABS 105 IMAGING ART AND COURSE OVERVIEW COURSE STRUCTURE AND The University of Westminster was the first MODULE CONTENTS SCIENCE MA/MSc institution in the UK to provide academic

degrees in Photography, Imaging Science and Technology and has produced world MA pathway MSc pathway leaders in the fields of Image Science, Length of course Imaging Technologies, Photographic Arts and Methods – Process – Context One-year full-time or two to five-years Photographic Theory. (20 credits) part-time day The MA/MSc in Imaging Art and Science is Transactions and Public Engagement Location a cross-disciplinary programme built on our Harrow and Cavendish (40 credits) experience and proficiency in these fields, run in collaboration by the Faculties of Media, Arts and Course fees Colour Imaging Colour Imaging Design, and Science and Technology. It provides See westminster.ac.uk/fees dual pathway dual pathway cutting edge education, supported by external (20 credits) (20 credits) links to creative and scientific industries. More course information See westminster.ac.uk/photography Image Quality Image Quality and Content and Content MA AND MSc PATHWAYS dual pathway dual pathway (20 credits) (20 credits) The MA/MSc in Imaging Art and Science is Students enroll for an MA or an MSc degree, a unique programme in Imaging, designed but can potentially change pathway. The Imaging Arts Imaging Science to equip students with advanced skills in MA and MSc pathways share some common areas relating to image conception, syllabus, whilst the majority of the content (20 credits) (20 credits) formation, capture, analysis, evaluation and is distinctive to each degree, to allow for visualisation from the perspectives of art, discipline specialisation to be developed within Research Project Research Project science and technology. an multidisciplinary environment. Relevant (60 credits) (60 credits) areas include digital image representation and visualisation; digital imaging systems Option module from Option module from and their performance evaluation; cultural, the Faculty of Media, the Faculty of Science theoretical, and historical aspects of the Arts and Design and Technology production and consumption of images; colour (20 credits) (20 credits) vision, measurement and management; image quality, content and aesthetics; programming for imaging. The course encourages understanding of interdisciplinary issues Methods – Process – Context relating to imaging, by providing space for Methods – Process – Context is a shared MA/ art/science collaborative projects and hybrid MSc module providing advanced research skills methodologies. Students engage in a Major relevant to art, science and inter-disciplinary Project, specific to the MA or MSc pathway, projects. It offers data analysis/statistics, and where appropriate, collaborate with technical and creative skills, introduction to external creative, technological and scientific creative programming and programming industries. MA students obtain their degree for imaging. A range of skills is offered to from the Faculty of Media, Arts and Design allow students to tailor their skill-set to support and MSc students from the Faculty of Science themselves throughout the course. and Technology. Transactions and Public Engagement Transactions and Public Engagement encourages understanding of interdisciplinary aspects of imaging, and provides a space for art/science collaborative imaging projects, the outputs of which are disseminated in yearly events.

106 IMAGING ART AND SCIENCE MA/MSc westminster.ac.uk/mad westminster.ac.uk/mad IMAGING ART AND SCIENCE MA/MSc 107 The Research Project ASSOCIATED CAREERS The Research Project is a self-directed, pathway- specific body of work undertaken with academic Depending on the tailored module/content supervision; it often runs in collaboration with selection and Major Project topic, graduates relevant industries/organisations. of the MA/MSc will be able to work in a range of fields, including: imaging practice *You must take at least two module options and production (eg fine art/ commercial from the course. One option can be taken from photography, film post production and other relevant postgraduate courses within the special effects); image management, picture Faculties of Media, Arts and Design, or Science research, curating (eg photographic libraries, and Technology. museums and archives); scientific imaging and processes (eg biomedical imaging labs, image processing and analysis, colour management), imaging science research WHO IS THE COURSE FOR? (eg optical system development, image The course is aimed at Art or Science graduates quality, imaging performance). Graduates from disciplines relating to Imaging (eg may also work in a number of other areas, photography, media, fine art, or computer including imaging education, research labs science, electrical engineering, mathematical and creative applications. and physical sciences), wishing to specialise Colour Imaging* in Imaging Arts or Imaging Sciences, while Studying in a multidisciplinary environment Colour Imaging is a dual pathway MA/ developing a cross-disciplinary outlook, will equip graduates with a lateral approach MSc module discussing colour theory, colour informed by scientific, art and theoretical to problem solving, and the ability to vision, colour measurement, appearance perspectives. We also encourage applicants communicate disciplinary issues to wide and management, alongside the cultural, with equivalent experience in related fields audiences, including the public. Collaboration theoretical, and historical dimensions of colour such as photography, art, science, media or with the industry will provide graduates with in visual arts and imaging. imaging industries. real world research experience, an attribute that is highly prized by prospective employers. Image Quality and Content* ADMISSION CRITERIA Image Quality and Content is a dual pathway A number of our graduates now work in MA criteria WHO TEACHES THE COURSE? leading imaging centres in the industry, MA/MSc module, exploring cultural and Normally, applicants will require a First or The course is delivered by staff from the such as Apple Research Labs, Aptina Imaging, scientific approaches to image quality. Areas Upper second Honours degree in photography, Faculties of Media, Arts and Design, and ON Semiconductor, The Home Office of study include visual psychophysics, image media, fine art, or other relevant academic Science and Technology. The staff team has Centre for Applied Science and Technology, quality models, critical theory and aesthetics. discipline; or equivalent experience in a extensive expertise in imaging science, visual Moving Picture Company (MPC), Framestore, photography, art, and/or media related science, computer science, commercial and or research and teach in academic Imaging Arts* industrial context. If English is your second fine art photography, critical theory and institutions internationally. Imaging Arts is MA pathway specific; it focuses language you should have an IELTS score of philosophy. It includes members of the Imaging on the cultural production and consumption of 6.5 with 6.0 in each element. images, issues of visuality and visualisation, Technology Research Group (ITRG, westminster. ac.uk/imaging-technology) at the Centre for and the politics of image aesthetics. MSc criteria Research into Art and Media Practice (CREAM) Normally, applicants will require a First or and the Computer Vision and Imaging Imaging Science* Upper second Honours degree in a scientific group (westminster.ac.uk/research/a-z/ Imaging Science is MSc pathway specific; it discipline relating to imaging, such as imaging computer-vision-and-imaging). Members of focuses on signal sampling and quantisation, science electrical engineering, physics, the staff team disseminate and publish their digital image formation, image analysis and mathematics, computer science; or equivalent research internationally and are also active in measurements of imaging system performance. experience in relevant subject areas in consultancy within the creative and scientific It includes optics relevant to image formation industrial contexts. and system performance. industries. Recent publications include Fashion as Photograph, Emerging Landscapes and the If English is your second language an IELTS classic textbooks Manual of Photography and score of 7.0 is required for both pathways. Langford’s Advanced Photography.

108 IMAGING ART AND SCIENCE MA/MSc westminster.ac.uk/mad westminster.ac.uk/mad IMAGING ART AND SCIENCE MA/MSc 109 ENGLISH LANGUAGE SUPPORT

International students who have been offered a place to study a postgraduate course at Westminster, but who have not met the English language requirements, may also be offered a place on one of our pre-sessional courses.

If you are an international student who has met the English language requirements for your course, but would still like to study on one of our pre-sessional courses, you may also apply to the admissions officers responsible for your course.

To be admitted onto either the seven-week or 12-week course, you will need to meet minimum English language criteria; full details of entry requirements can be found on our website, at westminster.ac.uk/international/ english-language-support/pre-sessional-courses

Once you have started your degree, our Professional Language Centre can offer you modules to develop your Academic English Pre-sessional English Academic English modules proficiency in the context of your Our pre-sessional English courses will help you to Our Academic English modules have been disciplinary studies. develop the language and study skills necessary designed to allow you to consolidate, extend for academic life on your postgraduate course. and develop your proficiency in Academic You will also experience student life through our English alongside your degree course. social and welcome programmes. Assessment of your level of proficiency in Academic English will take place during Our aim is to provide you with a solid orientation week and learning week one foundation in the use of Academic English (exact dates and time-slots will be circulated to orally and in writing for when you start your students in early September or early January, degree course, and to give you the skills, depending on your course start date). This will knowledge and experience to make the most determine whether you will benefit from taking of your time at university. one of the modules.

For more information visit westminster.ac.uk/ academic-english

110 ENGLISH LANGUAGE SUPPORT westminster.ac.uk/mad westminster.ac.uk/mad ENGLISH LANGUAGE SUPPORT 111 FACILITIES

Only 20 minutes by Tube from the West End, Harrow Campus is home to the Faculty of Media, Arts and Design and its vibrant undergraduate, postgraduate, research student and staff community.

Our purpose-built campus has undergone an extensive programme of refurbishment and modernisation in recent years, and we continue to make a substantial investment in enhancing its learning and social environments.

The redevelopment work has seen the creation of the Forum, a generous open space for socialising, informal learning and interactive presentations and multi-media performances. It contains a number of bookable project rooms and a new state-of -the-art exhibition space: London Gallery West.

As one of the main media and music education Fashion design students work within their own campuses in Europe we offer our students state of the art studios with access to industry-standard music facilities that include dedicated facilities for sewing, pattern cutting, 16 professional, fully-equipped rehearsal and printing, fitting, a fashion resource room and recording studios, a purpose-built live music computer suites. venue, a state of the art, room in a room recording studio and satellite public and multi- The Photography Centre accommodates a purpose performance spaces. broad range of analogue and digital imaging processes. It offers six large, professionally Our purpose-built television, film and audio equipped studios, industry-standard post- recording studios, set construction workshop, production facilities, a selection of medium- and professional moving image and sound format backs, two Hasselblad Flextight drum editing facilities offer an ideal environment scanners, over a hundred medium-format film to prepare students for professional life. cameras, specialist printing facilities and much Specialist online production facilities support more. In addition, there are well-equipped the development of professional practices in laboratories for post-production, image journalism and communication. analysis, sensitometry, colour evaluation and colour profile and management. The Faculty provides dedicated, high specification studios for its portfolio of art Our dedicated library is open 24/7 during and design courses, with dedicated analogue term time and has recently undergone and digital workshop facilities for print, wood significant refurbishment to create a vibrant and metal work, resins and plaster. Practices and inspiring learning environment with plenty of drawing, animation, performance and of spaces for individual study and group installation, lens based and digital imaging are learning, computer stations, new furniture and taught in specialist facilities. A project space sympathetic lighting. supports students’ prototyping and curating of creative works. Students and staff on campus benefit from access to generous landscaped outdoor spaces and indoor sports facilities.

112 FACILITIES westminster.ac.uk/mad westminster.ac.uk/mad FACILITIES 113 The Faculty of Media, Arts and Design is based ABOUT THE UNIVERSITY at Harrow Campus, our recently redeveloped OF WESTMINSTER site which offers state-of-the-art facilities, gallery and exhibition spaces, and places for private and joint study, socialising and performing. For more than 175 years the University of Westminster has been a vibrant and creative The University of Westminster has more than place for learning, where students have enjoyed 950 full-time teaching staff supported by a a dynamic professional and educational large number of visiting subject specialists, environment, graduating with the skills they delivering high-quality learning and research. need to succeed in their chosen career. Our libraries provide access to more than 380,000 titles, 30,000 e-journals, 20,000 As an international centre for learning and e-books and 230 databases; the libraries at research, we are committed to continuing those all four of our campuses are open 24 hours a traditions. We pride ourselves on our record of day, seven days a week, during the majority of excellence in research that makes a difference term time. – to academia, to the professions, to business, to industry. Westminster has led the way – Based in the heart of one of the world’s greatest nationally and internationally – in research in cities, our close links with industry and architecture, art, and media and communications professional organisations in London, across politics, allied health and biomedical sciences. the UK and internationally enable us to attract Our work in areas such as business, computing, the highest quality guest speakers and lecturers, law, life sciences and the environment, and provide you with extensive networking planning, and psychology has been recognised opportunities and introductions to many of as internationally excellent, and many of our the world’s leading companies. More than courses have also received top quality ratings. 50 separate professional bodies offer accreditation, approval or recognition of our In 2012/13 we launched our Graduate courses, or membership for our graduates. School, a dynamic ‘hub’ and cross-university focus for all staff and doctoral researchers Whatever career path you choose, our Career engaged in research activity. The School Development Centre can help to develop your supports the personal and professional employability and offer advice on your route development of doctoral and early career after graduation. Our extensive network of researchers through a range of activities, tutors, administrators, counsellors, health including seminars and networking events to service professionals, financial advisers and facilitate sharing of best practice. faith advisers is there to support you in every aspect of your life at Westminster. Each year a diverse mix of students of many backgrounds and abilities join the Westminster Studying for a postgraduate degree is a family. We have more than 20,000 students challenging but extremely rewarding experience. from over 150 nations (a quarter of whom You will develop specialist knowledge, hone are postgraduates) studying with us. We also your professional skills, and enhance your have extensive connections with universities career prospects. To help you achieve your and industries throughout the world benefitting aims, we offer a mature study environment, our students. dedicated postgraduate facilities and a broad range of courses that respond to and anticipate From our prime locations across three large developments in professional life. We aim to campuses in London’s West End, we are well help you develop both the knowledge and the connected to the UK’s major centres of life skills you will need to succeed in an business, law, science and architecture. Our increasingly international workplace. fourth campus in Harrow is a hub for the study of media, arts and design, with its own on-site student village.

114 ABOUT THE UNIVERSITY OF WESTMINSTER westminster.ac.uk/mad LIVING AND STUDYING AN INTERNATIONAL IN LONDON EXPERIENCE

London is one of the world’s most exciting With one of the UK’s largest international cities. From business and finance to fashion, student populations, the University of art, music, cinema and sport, London is where Westminster has plenty of experience in giving things tend to happen first. And as one of the you the help and support you need to make city’s 400,000 students, much of what happens the most of your time with us. Before you arrive, in the capital is within your reach. Importantly, you will receive a full information pack with making the most of London doesn’t have to be details of your enrolment, healthcare and other expensive. With substantial student discounts information. We also provide a ‘meet and and many of the city’s attractions being free, greet’ service for students landing at Heathrow you’ll always find ways to make your money Airport on specific days towards the end of go further. Despite the size of the city, travel is September. Our team will meet you at the usually straightforward with good underground, Airport, and arrange transport for you to travel bus (including night buses) and train networks, with other international students to your halls and student discounts are available on of residence or private accommodation. Transport for London (TfL) travelcards. London Culture and entertainment is well connected by rail and road to the rest London is home to more than 250 art and Once you are here, we can give you of the UK and Europe, and there are global design galleries such as the Tate Modern, comprehensive help and assistance including Student visas air links through the city’s five major airports. Tate Britain and National Gallery, over 600 a whole range of services and activities to If you are a non-EU EEA passport The University of Westminster’s central London cinema screens – including Westminster’s help you settle in. The International Students’ holder you will need to check your visa campuses are within easy reach of many very own Regent Street Cinema and 200-plus Welcome Programme gives you the chance requirements for study in the UK, by famous landmarks and institutions including theatres. The city also boasts a particularly to meet fellow new students and Westminster visiting ukba.homeoffice.gov.uk the Houses of Parliament, the BBC, the London vibrant music scene, ranging from rock, dance staff, find your way around the University Stock Exchange and the British Museum. and pop, to world and classical music, a and London, learn about our facilities and English language support during your studies level of variety matched by London’s exciting services, and meet current international We run a number of English language courses, If you choose to study in Harrow, you can nightlife. And there is no shortage of places for students. For more information visit from stand-alone short courses (including IELTS combine the advantage of a residential green socialising and dining out – with world cuisines westminster.ac.uk/international preparation) to pre-sessional courses and site with easy accessibility to all that London represented at prices to suit everyone you can courses on English for Academic Purposes has to offer. eat out for as little as £5. Meet us in your country (EAP) during your studies with us. For more Members of the University frequently information visit westminster.ac.uk/english-as- The University is also ideally located to network If your passion is for fashion and shopping travel overseas to meet and interview a-foreign-language with the city’s business leaders and employers, rather than traditional culture, London is home potential students at exhibitions, partner so we can offer great placements and work to designers such as Vivienne Westwood, Stella institutions, alumni receptions and other Pre-sessional English for Masters opportunities for our students through contacts McCartney and Burberry. Oxford Street, the top events. We also work with representatives Our pre-sessional English course will help you with our Careers Development Centre. Career spot for high street fashion is on the doorstep of around the world who can help you with to develop the language and study skills you opportunities in the capital are exceptional, our Regent campus, and the city is famous for your application to Westminster. Visit need to join a full-time postgraduate degree with more than one million private sector its markets including Portobello Road, Camden westminster.ac.uk/international to see at Westminster. The course is designed for businesses and public sector organisations and Spitalfields. our calendar of visits and a full list of the students with an IELTS score of 5.5 or 6.0, and operating within 20 miles of the University of overseas representatives we work with. who have a conditional offer for a course Westminster. And with the British Library, the Football, rugby, cricket and tennis are among that requires IELTS 6.5. The course lasts 12 University of London Library and the archives the sports that feature high on London’s leisure weeks (IELTS 5.5 entry) or seven weeks (IELTS of many institutions and professional bodies scene, at legendary venues such as Wembley, 6.0 entry); successful completion allows you all close at hand, there is a huge variety of Twickenham, Lords and Wimbledon. But if you to progress to your Masters course, and also reference books and information to help you prefer your leisure activities to be more relaxed, experience student life through our social and with your studies. London is a city of more than 140 parks; 39 welcome programmes. You can find more per cent of the city is green space. information online at westminster.ac.uk/ courses/english-as-a-foreign-language/ pre-sessional-courses

116 LIVING AND STUDYING IN LONDON westminster.ac.uk/mad westminster.ac.uk/mad AN INTERNATIONAL EXPERIENCE 117 STUDYING AT COURSE STRUCTURE WESTMINSTER Master of Arts or Science (MA or MSc) Full-time study HOW TO APPLY AND ENTRY Courses last for one calendar year (48 weeks). REQUIREMENTS You will probably attend the University for seminars or lectures at least two days a week Taught Masters during the teaching year (31 weeks). The delivery The University of Westminster accepts and assessment of taught modules will normally applications through the national, online UK be carried out between September and June, Postgraduate Application and Statistical Service but it’s likely that you will need to study over the (UKPASS) system. For more information visit summer months for your independent research – ukpass.ac.uk. Once you have registered you usually a project or dissertation. can apply free of charge, and there is no application deadline for UKPASS, so you can Part-time study make your course choices one at a time or all There are part-time routes in most subjects, and together. There is no official deadline for you can study during the day or the evening, postgraduate applications, but we strongly If your degree (or equivalent qualification) is or a mixture of both. Achieving a postgraduate recommend you apply early (by the beginning westminster. from outside the UK please look at qualification part-time normally takes at least a of April for September start and the beginning ac.uk/international for information on our year (usually two), studying two evenings each of October for January start), especially if you requirements from your country. Any specific week of the academic year, with a further six are interested in applying for a scholarship entry requirements for a course are given in the to 12 hours each week of personal study. Some since you will need to submit a separate course description. employers will enable you to study by day application and to send it by post for release from work. consideration. Gaining credit for what you have learned Your previous study or experience, whether Modular scheme If you require additional guidance you can through paid work or in a voluntary capacity, Our Masters degree courses are modular study contact our Course Enquiries Team, may mean you can gain exemption from schemes based on a system of accumulating T: +44 (0)20 7915 5511, some modules. credits, and offer the most flexibility and choice E: [email protected] in your course programme. You can transfer The Accreditation of Prior Certificate learning credits you have gained to other courses or International students can get advice and (APCL) accredits certificate learning such as institutions, and every course combines core and support with applications from one of our modules and work based experience (CPD). option modules which, as you complete them, partners around the world; to find out more, The Accreditation of Prior Experiential Learning bring you closer to gaining your higher degree. visit westminster.ac.uk/international/countries/ (APEL) recognises knowledge or skills acquired visits through life or work experience, which have not Intensive block study been formally recognised by an academic or Some Masters courses are offered in short, Entry requirements professional certification. intensive, block study periods of one to four Most courses have the following minimum weeks. They are full-time and may include standard entry requirements: You can make a claim if you think you may be weekend and weekday study; they are often westminster.ac.uk/ • a good Honours degree from a recognised eligible by going to the link: followed by 12 weeks of personal study study/current-students/your-studies/forms-and- university, or qualification or experience using an Independent Learning Package (ILP) procedures/accreditation-of-prior-learning deemed to be equivalent, and approach. Single postgraduate modules can • English language competency judged sometimes be studied in this way. sufficient to undertake advanced level study. The process is rigorous and credits will only be Please visit westminster.ac.uk/international/ awarded for learning that is current and that MPhil/PhD courses full-degree/entry-requirements/english- related to the aims and content of the course for See the website: westminster.ac.uk/research- language-requirements for further details. which you are applying. degrees Research degrees Separate application and admissions procedures apply for MPhil/PhD research degrees. Contact us for more details.

118 STUDYING AT WESTMINSTER westminster.ac.uk/mad westminster.ac.uk/mad STUDYING AT WESTMINSTER 119 ACCOMMODATION, FEES AND FUNDING ACCOMMODATION After choosing your course, one of your biggest decisions will be where to live, and we aim to make that choice as easy as possible. Whether you decide to live in our halls of residence or in private housing, we can help you to find the right accommodation. For more information visit westminster.ac.uk/housing

Halls of Residence Media, Arts and Design full-time postgraduate students studying can apply to live at Harrow Hall, our on-campus accommodation complex of self-contained units arranged in small, purpose-built, low-rise blocks, all surrounded by shrubbery and green lawns. Each unit has its own front door, lobby and six single bedrooms with en suite facilities. There are also double units, as well as twin-bedded rooms for those who wish to share.

Rents range from £120.75 per person for a shared room, or £162.75 for a standard single room, to £220.50 for a double studio Private accommodation room, including bills. A short bus ride from the If you prefer a more independent lifestyle, we Hall takes you into Harrow and its lively town can help you to find your ideal student home. centre, where you can find a wide range of There is a huge supply of rented housing around FEES, FUNDING AND The University of Westminster has one of the shops, an art centre and a multiplex cinema. Harrow and in London at a wide range of prices. SCHOLARSHIPS most generous scholarship schemes of any UK Baker Street and central London are only 20 Rents depend on where you live but, as an university, and we are able to offer a wide minutes away, but it is also easy to escape example, the majority of students studying in Studying at university is a long-term investment range of scholarships for UK, EU and the hustle and bustle of the city and visit the central London commute from travel zones 2 or in your future, and one which can make a international postgraduates, and for those picturesque country villages and towns of the 3 (just outside the central area), where you can significant difference to career prospects and studying on either full-time or part-time routes. Home Counties. Applications can be made expect to pay from £120 per week for a room your earning power. But to be able to make the You can find our latest scholarship funding following the instructions on our website. in a shared flat or house. We can offer all most of your time at Westminster, it’s also levels online, at westminster.ac.uk/scholarships; students comprehensive advice on finding important to work out how you will pay your please check the site regularly for updates. suitable private accommodation, and a good fees, accommodation and day-to-day expenses starting point is to attend one of our housing while you are here. Once you have been offered a place meetings in August and September. Here you (conditional or unconditional) on a can get a range of housing information and Fees increase each year, normally in line with postgraduate or PhD course you can apply for tips on successful flat hunting, as well as the rate of inflation. To find out the latest fee a scholarship. Scholarships are competitive and meeting other students to form groups to flat levels for your particular course, visit the course have strict deadlines. Details of the application hunt together. page on our website at westminster.ac.uk/ process, and deadlines for full-time UK, EU and courses/postgraduate international students, can be found by visiting westminster.ac.uk/scholarships

120 ACCOMMODATION, FEES AND FUNDING westminster.ac.uk/mad westminster.ac.uk/mad ACCOMMODATION, FEES AND FUNDING 121 T E E R T S Y N A B L A

Maria Fidelis Convent Lower Clarence School Hotel Gardens NETLEY STREET IBIS M E LT O N S T R E E T CHESTER GATE CLARENCE GARDENS STANHOPE STREET Netley C O B O U R G S T R E E T Euston English Primary School Gardens and Nursery STARCROSS STREET Euston Square Euston Gardens The Holme Mosque WILLIAM ROAD Guide

E L C R I C R E T U O Dogs The Garden DRUMMOND STREET D Café A O R EUSTON STREET N WaterfallO DAO R E T OC P E E HS T N E D K A O R

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A D R O N Y T O R U S H O U T AV E N U E G A D A LOCATION O R G AY T O N R O A D N Royal College of L O N G F O R D S T R E E T Regent’sO T Physicians of London Euston Harrow Tuition N College Service E Harrow High School K Euston Square and Sports College TRITON Tower A S H B U R N H A M In north west London, Harrow Campus is just T S Y N A B L A N O R T H W I C K AV E N U E SQUARE

G A R D E N S T E E R T S H G R U B A N S O University The Regent’s Park Meliã White College 20 minutes by Tube from central London, and House Hotel Hospital University Regent’s Warren (UCH) College Subway close to Harrow town centre. Here you will find PA SQ RUKEA S TRE Place London OUTER CIRCLE TRITON STREET Street (UCL) UCH major retail stores, a civic centre, an arts centre Northwick (EGA Wing) University of DYBO GRI K E Westminster Park T E E R T S R WO G E University of and a multiplex cinema. Nearby Harrow-on- Westminster PA SQ RUK WA RE EST Subway No. 1 Marylebone Radisson Edwardian the-Hill is a historic village offeringKENTON a richly ROAD 9 (Holy Trinity Grafton Hotel Park Square Y H U N T L E Y S T R E E T Church) T A Harrow Hill Gardens WARREN STREET W contrasting atmosphere. Golf Course EUSTON ROAD N B RU N SW PALC KE I O O University of Westminster W H IT F IE L D S T R E E T T D A O R D R O F T A W F R A F IT Z R O Y S T R E E T The T G O U T E R C I R C L E UCH G R A F T O N M E W S Warren Great T (Rosenheim C O R N WA L L T E R R A C E M E W S The Faculty of Media, Arts and Design is based YORK TERRACE EAST E Building) Grant Museum C O N WAY S T Y OG RATK E Portland Embassy of N of Zoology OUTER CIRCLE Venezuela at our Harrow Campus. Street WARREN STREET H A L International UNIVERSITY STREET L S Royal Academy MARYLEBONE ROAD Royal A UCH O P Students P of Music Regent’s National (Macmillan L A House Croatian M C B OS LOS TVRE T Orthopaedic GRAFTON WAY Cancer Centre) E St. Mark’s Central London Embassy Faculty location YORK TERRACE WEST Park Hospital C L E V E L A N D S T R E E T County Court Crescent C H E N IE S M E W S Northwick Park Hospital Fitzroy A LS OP LA CE T Hospital Gardens N The London E Institute of Sport, Watford Road, S C Square Indian H U N T L E Y S T R E E T Clinic D EVO NM SRHE I W W S EST C R E Exercise & Health Baker St. Mark’s PA R K YMCA C Mortimer Madame Hospital The London Northwick Park TfL Lost Northwick Tussaud’s O Market Centre H STRA ERY L B A KSET RE T Street Park Hospital Clinic Property St. MaryleboneN I G H T I N G A L E AV E N U E Holiday Inn U MAPLE STREET London Office Parish Church T Regent’s CAPPER STREET E D EVO PANL CRES H I C O N WAY S T R E E T R Princess E N I St. Marylebone Park G H R T I N GraceG T T Northwick Park A L E AV E N U E Garden HA1 3TP MARYLEBONE ROAD S Hospital N of Rest The © Crown copyright and database rights 2013 Ordnance Survey 100035971/021 © Copyright Transport for London 2013 H PS TCOI LM N E EW S

O E C A L P Y R U B D L O Conran STR EDGL TCRHEAT I FT G F IT Z R O Y S T R E E T R Embassy T I DEVONSHIRE STREET E T T St. Marylebone H Shop E of Latvia H ALM STRE R I N I G H T I N G A I E AV E N U E T O N School E CARBURTON STREET S Grange T C L E V E L A N D M E W S G N E T E E R T S H G U O R O B X U L E C A L P M A H G N I B E D O N A H Fitzrovia R B EA UM OSTRN ET T A B If you study at the University of Westminster, A S L E Medical Hotel E W M Institute D L B OSL TREV R L O G REAT PO RATL NS TRDE T P H Y Express of Physics A TORRINGTON PLACE P R M L everything that London has to offer is on A Clinic W H IT F IE L D S T R E E T A DEVONSHIRE STREET Habitat M C C L E V E L A N D S T R E E T E C A L P D N A L T R O P 5 E BT Tower your doorstep. Our central London campuses C High Commission H

I of the Maldives L Royal Institute Heal’s T are ideally located for shopping, eating out, E U WP ERM I S PTROE TL of British R C H A R L O T T E S T R E E T B AS TKRE T N NOTTINGHAM STREET DEVONSHIRE STREET Embassy Architects CLIPSTONE STREET ALFRED MEWS University of University of S of China enjoying London’s nightlife or just simply T Westminster Westminster HOWLAND STREET Goodge R B EA UM OSTRN ET CHITTY STREET E 7 E CLIPSTONE STREET relaxing. As a University of Westminster student Park Plaza T The Embassy Street Sherlock Hellenic of Poland 8 6 Holmes Hotel Centre you will have access to all the facilities the Kenya High SOTR EG L British WEYMOUTH STREET Central University of YORK STREET Screen PADDINGTON STREET Commission Paralympic R E E T Westminster NEW CAVENDISH STREET N S T W EYM OMU TH EW S Synagogue Association Pollock’s University has to offer on all four campuses. on Baker G T O W EYM OU MTH EW S D I N Marylebone Toy Museum Street PA D H SATR EYTL Cleveland Village Embassy H A N SO SNTR ET of Poland Street WEYMOUTH STREET W M I MP OEL W S Embassy (Consulate) St. Charles Cavendish Campus is situated in the artistic and SGTR DELOT SI F SCALA STREET W M I SP TROE L of China Borromeo Paddington W EST M OR EAL NS DTR ET (Consulate) RC Church TOTTENHAMG O O D G E P L A C E STREET CRAWFORD STREET T E E R T S H G I H E N O B E L Y R A M All Souls C of E Street NEW CAVENDISH STREET Great Charlotte bohemian area of Fitzrovia, with Oxford Street, C L E V E L A N D S T R E E T GOODGE STREET Gardens FOLEY STREETPrimary School Street T E E R T S E N O B E L Y R A M Portland Regent’s Park and the British Museum only a MOXON STREET The Harley M A N CH ES TES RT RE T Street YBROOK STREET E E R T S K O O R B AY Heart Grange Hospital Street NEW CAVENDISH STREET P Langham T Crabtree O E ten-minute walk away and the peaceful Fitzroy E Fields DORSET STREET R Court R T C T Y S M ASNT RDEL S I F Hotel E H Embassy of L F O L A A R Square just around the corner. N G N A S S A U S T R E E T Angola B RO A D STO PNAL CE E T L T E D R C E E T R GOODGE STREET O DORSET STREET R S E H S T S T B AST KRET H S P A T I I S E D H L L E N U C LANGHAM STREET T E T V D A A Broadcasting S C T E C W G REAT PO RATL NST D RIDING HOUSE STREET T E H APL RECLY I R N E House R O D M A RT OS NTR ET T R N E Marylebone Campus C Rathbone is opposite Madame E H S T F Hotel T I R R AT H B O N E S T R E E T University of E W E L L S S T R E E T E Charlotte Tussauds and just off Baker Street. We are L E T E STWRE BEL C K Westminster D E T R Street British Dental T N Queen’s S S St. Marylebone B E R N E R S T R E E T T R E Hotel Association College E W close to the elegant shopping available on B L C of E School I M A N D F O T M R D S T R E E 3 R T Portuguese O B E R N E R SM E W S Baker All Souls M A University of N Marylebone High Street and just five minutes Consulate 2 PERCY STREET 1 309 Regent Street Church St. James’ Westminster S Street C H A N DSTR OE S L T BLANDFORD STREET Church A N St. George’s LITTLE TITCHFIELD ST R G W E L L S S T R E E T E away is one of London’s finest green spaces, Marylebone H Hotel E Durrants A E T T R Hotel 2 4/12 Little QUEENTitchfield ANNE STREET Street M T R E 4 A S T Hotel GEORGE STREET T E E R T S R E AY H T P R G OL U CPEASL TCRE S PA NSP HALI C E H SATR ETYL E W H Regent’s Park. L I M Family T B A R E O O M Proceedings L BLANDFORD STREET The Langham, C L The N Davies E London Court S E

W GM I POALRC E Great M Sanderson Laing & Dick 3 16 Little TitchfieldW M I SP TROE L Sameday Street P E Hotel L College Doctor W A Wallace Titchfield S C Regent Campus is situated on and around GEORGE STREET All Saints E Collection W BSELTRC K R T R E E S T Street Church West End 4 32/38 Wells Street E N D Embassy of one of the busiest streets in London, home to CAVENDISH PLACE T L A T Delivery Office G R Turkmenistan E E B ASTR KE P O R E T N E W M A N S T R E E T T T L L E S GEORGE STREET M E L I T S T BENTINCK STREET E E Castle Street C A A T R T a wide range of bustling shops, cafés and N S A S ROBERT ADAM STREET R Holiday5 Inn35 Marylebone Road 1 R E T Welsh Baptist E B E R N E R S T R E E T H A N WAY S T Y CAVENDISH SQUARE G A MANCHESTER SQUARE T R Church L Oxford Circus M A Plaza E Wigmore restaurants and just a couple of minutes walk G OL U CEP SALT ERC E B Cavendish Oxford O Hall S Manchester University of G N 6 WIGMORE STREET Street 115 New Cavendish Street T Square R E EASTCASTLE STREET The Westminster E from Oxford Street. W NI S LE YS TR E T 100 PORTMAN CLOSE L Square R A A Mandeville T Club GEORGE STREET N W M I SPT ROEL E Hotel E P E O Medicentre D U KS ETR E T FITZHARDINGE STREET 7 Hanson Street Royal R HMV T T MANCHESTER SQUARE MARGARETJ O H N P R IN C E S’STREET S T R E E T L W BELSTCR KE College of T Royal A E E N M A R Y L E B O N E L A N E Society of Nursing Market T R D D S S E W 101 New Cavendish Street D A E 8 Medicine S R M WIGMORE STREET O N U R CAVENDISH SQUARE T Place X F PORTMAN SQUARE O R O Radisson SAS Y M B E R W CI K S T R E E T W S S E H SOT RELS T London E T Topshop P Portman Hotel E A R O College of T R E 9 Harrow Campus L D E Fashion A O T NikeTown N U Portman Zara D R Churchill St. Christopher’s H&M John Lewis S S Hyatt Marks & T T Great Chapel St WIGMORE STREET HENRIETTA PLACESt. Peter’s House R Square Place 453 Bus route R Spencer E Medical Regency Church of Fraser E Tourism E E Oxford Circus T Centre Ireland Debenhams T © Crown copyright and database rights 2013 Ordnance Survey 100035971/021 Selfridges © Copyright Transport for London 2013

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BATEMAN STREET COURSE ENQUIRIES

Our Course Enquiries Team can provide you with information and advice on a range of issues, including: • course information and course outlines • entry requirements • how to apply for a course • qualifications: what you need for UK and overseas qualifications • Postgraduate Information Evenings, MBA Information Sessions (and Undergraduate Open Days): dates, times and locations • campus tours: dates and times of tours • tuition fees • funding and scholarships.

Call our dedicated Course Enquiries Team from 9am–5pm, Monday–Friday. T: +44 (0)20 7915 5511 E: [email protected]

Course Enquiries Team University of Westminster First Floor, Cavendish House 101 New Cavendish Street London W1W 6XH

Facebook: facebook.com/uw.mad Twitter: twitter.com/uw_mad

Meet us in your country Members of the University frequently travel overseas to meet and interview potential students at exhibitions, partner institutions, alumni receptions and other events. We also work with representatives around the world who can help you with your application to Westminster. Visit westminster.ac.uk/ international to see our calendar of visits and local representatives.

Information in this brochure is correct at the time of going to press but amendments may have to be made subsequently.

Published in July 2015. Produced by Recruitment, Admissions and Marketing Services.

Once you have finished with this brochure please recycle it.

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FOR COURSES IN: ART AND DESIGN FASHION FILM JOURNALISM AND MASS COMMUNICATION MUSIC PHOTOGRAPHY

Find out more about the University of Westminster’s mobile app for students: westminster.ac.uk/iwestminster Sign up and receive details of Information Evenings and customised content tailored to your subjects: your.westminster.ac.uk/form/enquiry Create your own Virtual Open Day at: yourvirtualopenday.westminster.ac.uk

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COURSE ENQUIRIES T: +44 (0)20 7915 5511 E: [email protected] 101 New Cavendish Street London W1W 6XH

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