Annual Report Fy2014 April 1, 2013—March 31, 2014

ANNUAL REPORT FY2014 APRIL 1, 2013—MARCH 31, 2014

CONTENTS

LETTERS OF SUPPORT

04 DR. CYNTHIA NEWBILLE, CITY OF RICHMOND

05 CANDICE STREETT & VERONICA FLEMING, LOCAL INITIATIVES SUPPORT CORPORATION (LISC)

INTRODUCTION

07 ABOUT STOREFRONT

08 TIMELINE

PROGRAMS

10 DESIGN PLAN PROGRAM

14 COMMUNITY ENGAGEMENT

18 MIDDLE OF BROAD (mOb)

23 DESIGN EDUCATION

OPERATIONS & DEVELOPMENT

24 MEDIA + CLIENT FEEDBACK

26 BOARD OF DIRECTORS

28 STAFF

30 FINANCIAL SUMMARY FOR FY2014

3 LETTER FROM THE HONORABLE DR. CYNTHIA NEWBILLE, RICHMOND CITY COUNCIL, EAST END 7TH VOTER DISTRICT

Supporters of the Storefront for Community Design,

Since our founding in 2011 in Richmond’s East End community, the Storefront for Community Design has conducted 131 pro bono design plan consultations for individuals, organizations, and businesses throughout the City of Richmond. We’ve assisted 7 neighborhoods through the design, facilitation and implementation of community visioning workshops and we have provided more than 30 educational opportunities free to the public. Whether helping an elderly neighbor walk through the guidelines for adding a new porch to her historic home, deciding what type of streetscape fits the vision for a neighborhood, or assisting a new home owner with the historic tax credit process, Storefront volunteers have been second-to-none lending their expertise for the betterment of our city as a whole.

As one of the founders and supporters of the Storefront for Community Design, I understand the importance of meeting people where they are, and helping bring vision and direction to grassroots ideas that continue to make Richmond a place people want to live and raise their families. I invite you to learn more about Storefront for Community Design, through this, our first annual report, and consider becoming a volunteer, donor or supporter.

With thanks,

Cynthia Newbille, COUNCIL MEMBER, CITY OF RICHMOND

4 LETTERS OF SUPPORT LETTER FROM CANDICE STREETT & VERONICA FLEMING, VIRGINIA LOCAL INITIATIVES SUPPORT CORPORATION

Friends of Storefront,

Virginia Local Initiatives Support Corporation (LISC) is dedicated to helping community residents transform distressed neighborhoods into healthy and sustainable communities of choice and opportunity—good places to work, do business and raise children. The design and organizing abilities Storefront brings to the city makes them a good partner for our efforts in North Richmond. We were pleased to offer Storefront financial support to continue the organizing and commercial corridor improvement initiatives that have been a part of their portfolio from their founding in 2011.

Since our work began together in the North Side, we have seen monthly community clean-ups initiated by local neighborhood watch members (with more than 100 bags of trash collected to date), re-engagement from business and property owners, closer partnership with the Richmond Police Department, the development of a business directory, and the neighborhood’s first large scale piece of public art installed. A façade improvement initiative and shop local strategy is also underway.

We look forward to what the next year brings and congratulate Storefront on their inaugural annual report.

In Support,

Candice Streett, EXECUTIVE DIRECTOR

Veronica Fleming, SENIOR PROGRAM OFFICER

LETTERS OF SUPPORT 5

ABOUT STOREFRONT

Storefront for Community Design is need for people in her district to have access to Plan program is a consultation during which Richmond, Virginia’s community design center. information about the benefits and parameters volunteers provide guidance to applicants on Founded and assisted by a dedicated group of historic district designation at state and local projects ranging from building a shed to designing of public servants, architects, designers and levels. Although this served as the impetus of a logo. Community Engagement programs include planners, Storefront is an open resource to any Storefront’s design assistance programs, the public workshops, community organizing, and individual, community, neighborhood, organization project types we take on are far-reaching and streetscape improvement events. The Design or business in Richmond. always free. Burt Pinnock, Principal at Baskervill Education program reaches area youth, Storefront The idea for Storefront had been floating and Storefront’s Board Chair puts it in this context: volunteers, and the general public to highlight around Richmond for decades. Many leaders For the legal community you have legal aid architecture, history and planning related issues. in their fields saw the need for a community services, for the medical community you have free Lastly, mOb—a thriving partnership with Virginia design center that was accessible for everyone in clinics, for the design, architecture and planning Commonwealth University’s School of the Arts— Richmond—a place where anyone could access communities—you have Storefront. adds the pedagogical and experimental flavor information, resources and expertise. Storefront Storefront matches design talent with to Storefront that has enticed so many people to opened its doors on Valentine’s Day 2011 after design needs through four programs directed walk through its doors, and learn about the design Richmond City Council Representative Cynthia by staff, but supported largely by a growing assistance process. Newbille made a push for it in response to a network of more than 120 volunteers. The Design It’s all for the love of our city.

Storefront’s ribbon cutting FOR THE LEGAL COMMUNITY YOU HAVE LEGAL for the Broad Street location allowed every community AID SERVICES, FOR THE MEDICAL COMMUNITY member to cut one of several ribbons made from various YOU HAVE FREE CLINICS, FOR THE DESIGN, materials as an illustration ARCHITECTURE AND PLANNING COMMUNITIES— of the level the organization strives to engage the citizens YOU HAVE STOREFRONT. of Richmond.

ABOUT STOREFRONT 7 TIMELINE

Since Storefront opened its doors on Valentine’s Day in 2011, our presence in Richmond neighborhoods has expanded significantly, 131 Design Plans have been completed, and eight community workshops and several educational events have been held. Here are some highlights from the last three years. 205 EAST BROAD (2010) 205 EAST BROAD (2014)

FEBRUARY 2011 MAY 2011 OCTOBER 2011 JANUARY 2012 MARCH 2012 SEPTEMBER 2012 OCTOBER 2012 FEBRUARY 2013 MAY 2013 AUGUST 2013 SEPTEMBER 2013 OCTOBER 2013 NOVEMBER 2013 JANUARY 2014 FEBRUARY 2014 MARCH 2014

DESIGN PLANS

first design plan 34 design plans 59 design plans 96 design plans 131 design plans completed completed completed completed completed

COMMUNITY ENGAGEMENT Green Park Workshop Eastview Community Carver Neighborhood Springhill Community Scott’s Addition Broad Street Block Robinson Street City Stadium Public Vision Workshop Workshop Workshop Community Workshop Blitz Streetscape Engagement St. Elizabeth’s Site Improvement Workshop Design Workshop

EDUCATIONAL EVENTS Graphic Design American Planning EarthCraft Virginia Chamber of #untoldRVA Playlab, Inc. visits Education Series with Association begins Sustainable Building Commerce Community Design mOb + Storefront Ansel Olson Young Planner’s Lecture Series Begins HYPE event on Cipher Group Quarterly Tactical Urbanism Ryan Rinn invited to Design Film Series meetings serve as panelist at Begins at Storefront Association for Community Design conference in Detroit TOURS Trolley Tour of “Whatever Happened “Retail and Detail” “City Walks” with “City Walks” with Richmond with T. Tyler to Shed Town?” Urban Design Walk Collegiate High Thomas Jefferson Potterfield Design History Tour with School High School with the Valentine T. Tyler Potterfield and Richmond History Mark Olinger Center

OPERATIONS & DEVELOPMENT Giles Harnsberger Operational funding Broad Street location 501c3 Public Charity Ryan Rinn hired as Storefront Raises $8K LISC support received mOb receives VCU Tyler King hired as hired as Program received from opens with first Status Obtained Executive Director in Community for work in Highland Quest Innovation Fund Program Manager Manager City of Richmond semester of mOb Foundation Park Grant Operational Funding “Amazing Raise” Received from City of Richmond

RECOGNITION Richmond Recognition Ryan Rinn named one Award from of Richmond’s Richmond City Council “Top 40 under 40” TIMELINE

DESIGN PLANS first design plan 34 design plans 59 design plans 96 design plans 131 design plans completed completed completed completed completed

RECOGNITION Richmond Recognition Ryan Rinn named one Award from of Richmond’s Richmond City Council “Top 40 under 40” Storefront volunteer facilitates a discussion with Community High School students who are seeking funding to rehabilitate DESIGN PLAN PROGRAM a vacant greenhouse.

The Design Plan Program is Storefront’s Design Plans are wide-ranging from THESE PRO BONO most accessed service. Individuals, organizations facade improvement, to zoning and permitting CONSULTATIONS and businesses apply for assistance and are assistance, to logo design, to developing a matched with a volunteer consultant with sketch for a new porch or garden, to rethinking ASSIST OUR CLIENTS professional expertise suited to the needs of their an interior space, to redesigning public spaces. WITH A PLAN OF project. These pro bono consultations provide our Anything that falls within the architecture, design ACTION, SKETCHES, clients with a plan of action, sketches, or ideas to and planning fields can be discussed during a get their project started. design plan consultation. DATA, OR IDEAS TO GET THEIR PROJECT STARTED.

10 PROGRAMS / DESIGN PLAN GroundworkRVA Bridge Design Mayo Island Concert Venue Sketch and Site Design Historic Richmond Monumental Church Landscape LOCATION Cannon Creek Greenway, North Richmond Mayo Island 1224 E. Broad Street VOLUNTEER CONSULTANT Stuart Toraason Matthew Ucci Andrea Almond PROJECT TYPE Landscape Architecture Landscape and Venue Design Landscape Design

Greater Richmond Coalition for Healthy Children Logo Fashion Design Center Logo and Banner Design Bodega Zoning Compliance Downtown 12 West Broad Street 2314 Jefferson Ave Kevin Jones Lauren Boynton Jennifer Wimmer Graphic Design Graphic Design Zoning and ADA

McDonough Community Garden Educational Signage Northside Dog Park Design Plan McDonough Street and Forest Hill Avenue Forest Lawn Drive Sara Shirley Kevin Jones Graphic Design Landscape and Architectural Design

Virginia Center for Latin American Art Interior Rumors Boutique Facade Improvement and Signage 401 West Broad Street 723 West Broad Street Peter Fraser & Lauren Stewart Sophie Yan Interior Design Architectural Design

Goshen Market Space Use and Organization Clean City Commission Logo Redesign 826 West Broad Street Citywide Ryan Rinn Corey Lane Interior Space Use Graphic Design

Union Hill Parking Lots Nehemiah CDC Space Plan for Bicycle Co-op 23rd Street 2923 North Avenue Evan Froelich Gillian Bowman Landscape Design Interior Design

Virginia Center for Latin American Art Bus Design 401 West Broad Street Meggie Kelley Graphic and Interior Design

Destination Discovery Pre-School Hallway Design 5515 Bryce Lane Allison Powell Interior Design

PROGRAMS / DESIGN PLAN 11 James River Park System Dock Redesign Dance Studio Improvements Studio Two Three Zoning Appeal Assistance Belle Isle 213 East Broad Street 1617 West Main Street Stuart Toraason Allison Powell Burt Pinnock Dock Design Architecture, Interior Design Zoning, Architecture, Code Compliance

Partnership for Smarter Growth + Groundwork Tax Credits Rehabilitation Consultation 321 Brook Road 820 West Broad Street Liz Reineberg Mimi Sadler, Bill Pisa Interior Design + Space Planning Historic Preservation, Architecture

Church Hill North Logo Design Byrd House Farmers Market Traffic Safety Plan Church Hill North 224 South Cherry Street Gwen Stinger Tyler King, Josh Son Graphic Design Wayfinding

James River Park System West 21st Street Access Virginia Center for Latin American Art Space Use Westover Hills Elementary Interior Improvements Springhill Neighborhood 401 West Broad Street 1211 Jahnke Road Evan Froelich, Sara Shirley Jason Hopkins, Damon Pearson Kelley White, Emily Osborne, Amanda Weinstein Landscape Design Architecture Interior Design

Groundwork RVA Greenhouse Redesign Richmond Urban Collective + Metropolitan Academy Union Hill Civic Association Street Improvements Community High School 1101 Dance Street Jefferson Avenue Corridor Nick Cooper Mary Lorino Will Payne Architecture, Site Planning Architecture Traffic Engineering

Corporate & Museum Frame Facade Improvements Growmore 301 West Broad Street Citywide Kathleen Onufer Keeley Laures Urban Planning Graphic Design

Shalom Farms Van to Stand Conversion Haxall Point Power Plan Greening East End, Citywide 1001 Haxall Point Taekia Glass, Robert Tierney Evan MacKenzie, Pete Price Architecture, Fabrication Architecture

Asbury Methodist Church Sanctuary Redesign Tricycle Gardens Outdoor Processing “Vegetorium” 324 North 29th Street Southside Whitney Cardozo Kevin Jones Interior Design Architecture

Façade Improvement Consultation 300 East Broad Street Dave Johannas Architecture, Fabrication

12 PROGRAMS / DESIGN PLAN The Shalom Farms van conversion project was a result of an IdeaLab session at Baskervill, during which employees get a taste of Storefront’s design assistance process. Two architects from this event now regularly assist Shalom Farms. COMMUNITY ENGAGEMENT

“STOREFRONT DID AN WORKSHOPS FROM 04.01.13—03.31.14 EXCELLENT JOB OF ELICITING RESPONSES FROM THE Storefront works with neighborhood groups, merchant associations, COMMUNITY AND OF REFLECTING and city council representatives to organize community workshops on issues THOSE RESPONSES IN A ranging from zoning and land use updates, to streetscape improvements, to COHERENT DOCUMENT THAT neighborhood plans. Once invited into a particular community, Storefront staff REFLECTS THE STRONG OPINIONS and volunteers work alongside community members to outline and design OF THE NEIGHBORHOOD...” goals, engagement strategies and outcomes for each workshop session. Volunteer facilitators, design experts and city officials also participate —MEMBERS OF THE STADIUM CIVIC ASSOCIATION and help keep the scope and expectation of each of the workshops realistic. Workshop documents are furnished to the neighborhood groups and to the City of Richmond to serve as informational and/or advocacy documents for various projects moving forward across the City of Richmond.

Springhill Community Vision: Workshop series to develop a community vision Scott’s Addition Community Design Workshop: Identify and prioritize for the Springhill Neighborhood. community design action items in the Scott’s Addition Neighborhood. CLIENTS: Springhill Neighborhood, 5th District Councilman Parker Agelasto CLIENTS: Scott’s Addition Business Association, 2nd District Councilman Charles PROCESS: 3 community visioning sessions, 1 neighborhood walk, 1 reporting Samuels PROCESS: 1 mapping workshop, 1 distillation of priorities workshop, 1 dot-voting prioritization workshop

14 PROGRAMS / COMMUNITY ENGAGEMENT Storefront captures public input using a variety of methods. The question to the right regarding the redevelopment of a large stadium was posed at the City Stadium Public Engagement Workshop in March 2014. Each group’s answer was recorded by a Storefront volunteer facilitator.

Robinson Street Streetscape Prioritization Workshop: Streetscape City Stadium Public Engagement Process: Engagement and prioritization of improvements along Robinson Street in the Fan District. desires for the City Stadium Site. CLIENT: Robinson Street Association CLIENTS: Carillon Civic Association, Stadium Neighborhood Association, PROCESS: 1 mapping and visioning workshop, 1 dot-voting prioritization workshop Carytown South, Rothesay Circle and 5th District Councilman Parker Agelasto PROCESS: 1 online and door-to-door survey, 2 community discussion workshops, 2 dot-voting prioritization sessions

PROGRAMS / COMMUNITY ENGAGEMENT 15 BLOCK BLITZ

The idea of the Block Blitz was, in- Storefront’s network of architects and contractors, part, inspired by the City of Richmond’s Facade we determined what could realistically be Improvement Program, which offers a “match” accomplished within a day. Through this process, grant for improvements to buildings within the we recruited 70 volunteers and several building Arts & Cultural District. Along the district’s owners to come out on a Sunday in October to main thoroughfare, Broad Street, start-ups, art paint, plant, patch, repair, build, power wash, galleries, and new eateries fill the copious vacant scrape, spot, and support. By performing small building stock alongside multi-generationally improvements to the facades of 13 buildings along owned barbershops and clothiers. Broad Street (completely free of charge to building The Blitz focused on the eastern boundary owners) we not only showed building owners of the Arts & Cultural District—a block where what was possible under the Facade Improvement a bus transfer station used to bring a higher Program, but we also forged or strengthened concentration of both pedestrian and commercial relationships among business owners. activity compared to its surrounding blocks. We plan on using a similar process on Perhaps with that activity came more wear on the other commercial corridors in Richmond where facades, particularly at the street level. owners and community members are involved and With consultations provided by the buildings need a little love.

During the Broad Street THROUGH THIS PROCESS, WE RECRUITED 70 Block Blitz, Storefront volunteers prepared VOLUNTEERS TO COME OUT ON A SUNDAY IN storefronts for pop-up events, painted trim, and OCTOBER TO PAINT, PLANT, PATCH, REPAIR, replaced light fixtures BUILD, POWER WASH, SCRAPE, SPOT, AND under the overhang of several downtown SUPPORT. retailers.

16 PROGRAMS / COMMUNITY ENGAGEMENT COMMUNITY ORGANIZING: HIGHLAND PARK QUALITY OF LIFE PROCESS

When Ryan Rinn joined the team at resources and expertise as the Local Initiatives engagement and organizing in Highland Park. Storefront in May 2013, he brought a passion Support Corporation (LISC) made the North Side This year’s focus has turned to the Meadowbridge for organizing and a love for the Highland Park of Richmond one of their focus areas. Through Road and Six Points Commercial Areas with community with him, expanding the breadth and support from LISC and the City of Richmond, specific attention to economic development and type of community engagement now undertaken Storefront has continued to assist with community safety strategies that will continue to empower through Storefront. Building on 3 years of neighborhood residents to implement their vision community organizing work in the Highland Park of a better quality of life for the community. Neighborhood, this year saw a major boost in

17 mOb + STOREFRONT DESIGN LAB SPRING SEMESTER 2013, FALL SEMESTER 2013, SPRING SEMESTER 2014

The mOb+Storefront Design Lab is a joint and beyond. Students work in cross-disciplinary venture between Storefront and the Middle of teams guided by faculty, Storefront staff and Broad (mOb) Studio. The mOb studio is made up professional mentors to produce deliverables of faculty from Virginia Commonwealth University for clients over a semester or multi-semester from the departments of Graphic Design, Fashion timeline depending on the project. The studio Design and Interior Design. Each semester, 24 space itself is situated in the middle of a long- students from disciplines across VCUarts, join neglected stretch of Richmond’s Broad Street mOb to work on community projects submitted corridor and has become a catalyst for creative to Storefront by individuals, organizations and and innovate community design that challenges businesses from around the City of Richmond the status quo.

THE STUDIO SPACE ITSELF IS SITUATED IN THE MIDDLE OF A LONG- NEGLECTED STRETCH OF RICHMOND’S BROAD STREET CORRIDOR AND HAS BECOME A CATALYST FOR CREATIVE AND INNOVATE The Office of Playlab visited mOb in the Spring 2014 COMMUNITY DESIGN semester to collaborate on a project involving super heroes that eased tensions at Highland Park’s Six THAT CHALLENGES THE Points, a challenging intersection of three major thoroughfares in Richmond (also see page 21). STATUS QUO.

18 PROGRAMS / mOb Gates and Sheds on 1st Avenue Stuff Redux Park Plan Get Fresh Logo and Materials Design LOCATION Highland Park Southern Tip Scott’s Addition NA CLIENT City Councilwoman Ellen Robertson Stuff Redux Get Fresh MENTOR Ben Winn Juliellen Sarver John Malinoski PROJECT TYPE Graphic and Architectural Design Landscape Design Graphic Design

Fences of North Church Hill Skate Park Schematic Design Carver Mews Church Hill North NA Carver Community: Marshall Street Bon Secours Health System Joshua Sawyers Carver Neighborhood Burt Pinnock Damon Pearson Kendra Taylor Landscape and Architecture (2 semesters) Landscape and Architectural Schematic Design Landscape Design

Richmond Co-Housing Logo Design Richmond Public Art Commission Materials NA Downtown Richmond Richmond Co-Housing Community Richmond Public Art Commission John Malinoski John Malinoski Graphic Design Graphic Design (3 semesters)

Kalpulli Logo Design Massey Cancer Center Various Designs 6925 Hull Street 401 College Street Hispanic Cultural and Education Center Massey Cancer Research Center John Malinoski Kristin Caskey, Ben Winn Graphic Design Fashion and Graphic Design (3 semesters)

Walter Parks’ Downtown Fence VCU Fashion Show Poster and Materials 00 Block West Broad Street Virginia Museum of Fine Arts Walter Parks Architects VCUarts Fashion Department Emily Striffler Georgiy Kuznet & Liz Clancy Landscape and Architectural Design Graphic Design (3 semesters)

Fashion Design Center Interior Design Plan MCV/VCU HS Department of Medical Psychiatry 12 West Broad Street 1250 East Marshall Street Fashion Design Center of Richmond Charlene Moore, VCU HS Nick Cooper Liz Reineberg Interior Design Interior Design

Gillies Creek Horseshoe Pit ReEstablish Richmond Refugee Resettlement Design Greater Fulton 2818 West Broad Street Gillies Creek Park Foundation Patrick Braford, ReEstablish Richmond Andrew Moore Jennifer Wimmer Architectural Design Interior Design (2 Semesters)

PROGRAMS / mOb 19 For Colored Girlz Material Design and Creation mObjObtOO Richmond Police Academy Museum NA Downtown Richmond 1202 West Graham Road Denise Smith, For Colored Girlz Broad/Grace Merchants Association Captain Powers, Richmond Police Academy Nicole Killian John Malinoski, Camden Whitehead, Kristin Caskey Kevin Jones Graphic and Website Design Model Construction and Charrette Interior Design

Strange Matter Interior Design Plan mObsOng Charley Foley Guatemala Highland Support Project 929 West Grace Street Broad Street Downtown Richmond 700 West Franklin Street John Downing, Strange Matter Internal Rachel Triplet Allison Powell John Malinoski, Camden Whitehead, Kristin Caskey Kristin Caskey Interior Design Action, Caroling, Fashion Design Fashion Design

Historic Richmond ReThinking Historic Sites TheatreLAB NA 300 East Broad Street Quoit Club and HRF Junior Board Annie Colpitts, Deejay Gray Mimi Sadler, Kathleen Morgan Neno Russell Graphic Design (2 semesters) Interior Design and Graphic Design

Visual Arts Center of Richmond Digital Lab Redesign Massey Challenge: The Massey Mile Partnership for Smarter Growth Logo 1812 West Main Street Monument Avenue 321 Brook Road Dean Whitbeck, Visual Arts Center Lauren Kiger, VCU Massey Cancer Center Brianne Mullen, Andrew Moore Kevin Jones Alana Kucharski Ansel Olsen Interior Design Graphic and Event Design Graphic Design

Gates of the Landmark Theatre 6 North Laurel Street SMG Richmond, Wilson Butler Architects Mimi Sadler Architectural Design

Little Free Libraries of Highland Park Highland Park Southern Tip Cassie Matthews, Hands Up Ministries Tim Hamnett Architectural Design

American Heart Association Billboards Fulton Merchant’s Brochure Six Points 4217 Park Place Court, Glen Allen Williamsburg and Government Road Highland Park, Six Points Intersection American Heart Association Mary Ellen Otto Highland Park Neighborhood John Malinoski Diana Stoen, Ryan Rinn Archie Coates and Jeffrey Franklin, Playlab Graphic Design Graphic Design Action, Film, Fashion Design

20 PROGRAMS / mOb

DESIGN EDUCATION

Our Design Education program is an umbrella for a variety of educational opportunities including architecture, landscape architecture, interior design, graphic design, public art and urban planning. We’ve held a number of urban design walks that highlight architecture, history and local businesses along various corridors in Richmond. A lecture series on “How to Make Your House Work for You” in collaboration with the Better Housing Coalition that brought in experts from various fields to assist individuals with different issues that both homeowners and renters face. We work with local high schools and have them design “city walks” - or walking tours - of parts of Richmond that are important to them - teaching them mapping skills, and design along the way, while developing materials that showcase our great city. We maintain a resource library, both in-office and online, of design information, building code, zoning ordinance, city design guidelines, pattern books and architectural products and services.

Through Storefront’s City Walks program, area high A late great friend of Storefront, T. Tyler Potterfield, led several history tours inspired by his book, “Nonesuch Place: schools students take tours through Richmond A History of the Richmond Landscape” neighborhoods, are introduced to map making skills, and new ways of understanding their city.

PROGRAMS / DESIGN EDUCATION 23 MEDIA MENTIONS

Inform Magazine TedXGraceStreet 01 “An Urban Imperative” 06 “TedXGraceStreet” MoB + Storefront on Broad Ted Tak with Giles 10.28.2010 9.20.2013

CHPN Style Weekly 02 “Storefront for Community Design opens Feb 14” 07 “Ryan Rinn: 40 under 40” Opening Day 40 under 40 2.7.2011 10.15.2013

Richmond Times Dispatch Online Richmond.com 03 “Nonprofit design ‘storefront’ wants to help 08 “Broad Street Block Blitz” shape Richmond” Broad Street Block Blitz Organization Highlight 11.1.2013 5.11.2011 Work it, Richmond (times dispatch) Beer + Design 09 “Bringing ‘tactical urbanism’ to RVA” 04 “Giles Harnsberger + Tactical Urbanism Storefront for Community Design” 1.22.2014 1.31.2013 The Cheats Movement Grid Magazine 10 “Invasion: Storefront for Community Design” 05 Hop on the Bus: The Virginia Center for Latin Cheats Movement American Art 1.26.2014 Interior Design 9.3.2013

24 MEDIA MENTIONS

The difference now is that shop owners are even more awake to their WRIR 97.3 own“ agency in Broad Street’s future. Design can make our city better 16 Inspire Indeed by providing a little community love, one block at a time.” Interview with Ryan Rinn 2.24.14

Baskervill Idea Lab “Idea Lab: Storefront for Community Design” WTVR CBS 6 17 Idea Lab “The Cheats Movement: Storefront for Community 11 2.24.2014 Design Invasion” Cheats Movement Grid Magazine 1.27.2014 18 “Collective Work and Responsibility: The Story of a Shared Dream” Style Weekly “Storefront for Community Design” “Street Smart: Here’s how good (or bad) design 12 3.1.2014 can change a city”

Opinion/Urban Design Richmond Times Dispatch Online 2.4.2014 “City Stadium Property Offers Several Options 19 for Richmond” RVA Magazine City Stadium “First Friday RVA, Feb 2014: At least it’s not a 13 3.17.2014 snow First Friday”

2.6.2014

Richmond.com

“February First Friday highlights” ...I recommended that the civic associations become the client of 14 First Friday Storefront“ for Community Design and take ownership of the 2.7.2014 upcoming community engagement process and visioning workshops.... It is essential that the residents feel their voice is heard as a West of the Boulevard News primary stakeholder.” 15 “Two Pronged Planning Process – Parker C. Agelasto, Richmond City Council, 5th District Underway for City Stadium” City Stadium 2.23.2014

MEDIA MENTIONS 25 BOARD OF DIRECTORS

Cynthia Newbille COUNCIL MEMBER, CITY OF RICHMOND

Juanita Buster PRINCIPAL PLANNER, CITY OF RICHMOND

Matt Conrad SENIOR DIRECTOR OF GOVERNMENTAL RELATIONS, VCU

Peter Fraser FRASER DESIGN ASSOCIATES

Jacek Ghosh DIRECTOR OF SUSTAINABILITY, VCU

James Hill PRINCIPAL PLANNER, CITY OF RICHMOND

Andrew Moore GLAVÉ & HOLMES ARCHITECTURE

Lane Pearson TODD RATNER PLC

Burt Pinnock BASKERVILL ARCHITECTS

Mary Harding Sadler SADLER & WHITEHEAD ARCHITECTS

Mary Thompson NEW VISION CIVIC LEAGUE OF THE EAST END, CITY OF RICHMOND

Jennifer Wimmer GLAVÉ & HOLMES ARCHITECTURE

Denny Rudzinski SOUTHERN STATES COOPERATIVE

Giles Harnsberger EXECUTIVE DIRECTOR, GROUNDWORK RVA

26 BOARD OF DIRECTORS LETTER FROM BOARD CHAIR, BURT PINNOCK, AIA

First, I want to say THANK YOU to all the people that have made this organization possible. Without the dedicated commitment and countless volunteer hours, we wouldn’t be here.

When asked to describe the vision of Storefront, I make it analogous to free clinics in the field of medicine and legal aid in the field of law. The idea that everyone should have access to the good design services available from our city’s best urban planners, architects, landscape architects, interior designers, graphic designers, and builders is not new but until Storefront for Community Design,had been difficult to implement.

Whether in the guise of a series of Community Engagement Workshops or sitting down one on one with a neighbor to figure out how to enclose a porch for a little added living space, the mission is pretty simple: Bring good design to our City.

We are fortunate to be inundated with a design and construction community that shares our values and continues to give us their Wednesday evenings and Saturday mornings, their mad computer skills, excellent drawings and when they can, their extra $5. All for the love of our City.

Again, I say THANK YOU.

Burt Pinnock, AIA Principal, Baskervill

BOARD OF DIRECTORS 27 STAFF

Ryan Rinn EXECUTIVE DIRECTOR Ryan Rinn is the Executive Director of Storefront for Community Design. He manages Storefront’s community workshops, design education, and the mOb + Storefront design studio collaboration with VCUarts. He received his Bachelors degrees from the University of Richmond and his Masters Degree in Urban and Regional Planning at Virginia Commonwealth University. Prior to returning to graduate school Ryan spent 4 years working as the Director of Grassroots Education for the Virginia Interfaith Center for Public Policy where he learned the importance of community organizing. In 2013 Ryan was named as one of Greater Richmond’s “Top 40 under 40” by Style Weekly Magazine. Ryan resides in the Byrd Park neighborhood of Richmond; he can be found spending his down time swimming and fishing at the James River.

Tyler King PROGRAM MANAGER Tyler is the self-described matchmaker at Storefront for Community Design. Through the organization’s pro bono design plan program, he receives applications for design assistance, and matches them with one of Storefront’s 120 volunteers representing architecture, graphic design, fashion design, landscape design. He received a Bachelors degree in Urban Studies at Virginia Commonwealth University and spent a semester at Bauhaus Universität’s Institute for European Urbanism.

INTERNS

Nathan Teklemariam VCU, MASTER OF URBAN AND REGIONAL PLANNING

Alex “Chuck” Beatty, VCU, MASTER OF URBAN AND REGIONAL PLANNING

Kendra Grier, VIRGINIA STATE UNIVERSITY, MEDIA RELATIONS

Dylan Halpern, VCU, GRAPHIC DESIGN

28 STAFF LETTER FROM STOREFRONT STAFF

Volunteers, Friends, Supporters and Funders:

We’re pleased to share with you the first annual report for Storefront for Community Design. Your countless volunteer hours, technical expertise and donations continue making positive impacts for the love of our great city.

Because of the generous support of our two main funders—the City of Richmond and Local Initiative Support Corporation (LISC)—in just three short years we have expanded our impact across the city and have become a trusted resource and outlet for neighborhoods, individuals, businesses and organizations who have ideas in need of planning and action. Our volunteers have completed work in every council district in the City of Richmond, our staff has doubled, and we are serving more clients than ever before. Our partnership with the mOb studio continues to strengthen and expand as well. We are happy to report that in the Fall of 2014 VCU will be expanding enrollment to accept 8 more students from VCUarts into the program to assist with design for clients around the city and around the globe.

Storefront for Community Design is your community design center, Richmond, and we look forward to growing with you as our city continues transform itself from the grassroots up. Stop in and see us at 205 E. Broad Street or swing by during the First Friday Art Walk.

With thanks and gratitude,

Storefront Staff

Ryan C. Rinn, EXECUTIVE DIRECTOR

Tyler King, PROGRAM MANAGER

STAFF 29 FINANCIAL SUMMARY FOR FY2014

APRIL 1, 2013—MARCH 31, 2014 SUPPORT

grant revenue $30,403

fees for service $27,600

donations $18,462

total $76,465*

*see details for value of donated services on following pages. EXPENSES

personnel $48,132

operating expenses $13,352

programs $6,701

total $68,185

NET ASSETS

beginning fy2014 $9,363

end fy2014 $9,792

30 FINANCIAL SUMMARY Design Plan Value

To calculate the average hourly rate for Storefront Volunteer 6.7 hours $106/hour 36 Consultants we take the average (mean) billable hourly rate that our consultants provided us for informational purposes in the following categories, and take a weighted average to establish a rate of $106/hour: * *

Graphic Designers Range: $65 to $110 average hours reported average billable rate total number of design Average: $87.50 by volunteers spent reported by our consultants plans for fiscal year 2014 Fashion Designers on design consultations Range: $100 to $140 Average: $120 Architects Range: $85 to $150 Average: $117.50 Landscape Architects Range: $85 to $120 Average: $102.50 Interior Designers = $25,567 Range: $85 to $120 Average: $102.50 the value of donated Storefront volunteer services

FINANCIAL SUMMARY 31 70 hours $16.21/hour 72

mOb Studio Value * * To calculate the in-kind contributions for the mOb Studio we take the average intern rate for students average 5 hours average hourly intern rate total number of students undergraduate students from the per week over the course of over three semesters National Association of Colleges a 14-week semester outside and Employers of $16.21/hour and apply this rate to the average time of scheduled class time. spent per student per semester $81,698 on mOb projects. 24 Students were enrolled in mOb each semester and this reporting covers + 3 semesters—72 students. The average semester is 14 weeks.

There are a total of 40 mOb $42,400 projects over the three semesters. We then take the design plan rate the average time spent by a average billable rate number of mOb projects average rate, $106/hour, and add mOb professional mentor, reported by our consultants with mentors this to the average time spent by a mOb professional mentor, per per project, per semester project, per semester of 10 hours. * * 10 hours $106/hour 40 = $124,098

the value of donated mOb + Storefront volunteer services

32 FINANCIAL SUMMARY 210 hours $21.93/hour

Workshop Value * There were 14 facilitated community meetings held throughout our community workshop processes for FY2014. number of volunteer hours average hourly intern rate Each of these meetings lasted for graduate students for graduate students an average 2.5 hours and had an average of 6 volunteer facilitators. Most volunteer facilitators were graduate students from VCU who, according to the National $4,605 Association of Colleges and Employers, have an average intern hourly rate of $21.93/hour. + Professional Architecture & Design Firms also took the lead on 3 of the 5 workshops providing in-kind services for sketches, renderings, $3,922 and facilitation. A total of 10 professionals provided 37 hours of service for these workshops. number of volunteer hours average billable rate donated by professional reported by our consultants facilitators * 37 hours $106/hour = $8,527

the value of donated Storefront volunteer services

FINANCIAL SUMMARY 33 Storefront Intern Value

Over FY2014 we’ve had four dedicated interns spend their time at Storefront assisting 526 hours $21.93/hour with numerous administrative tasks, workshop preparation and research, and design plans. We build the experience so that they can assist with tasks of the Storefront that help fill gaps in their portfolios and expose them to professionals in various fields * of interest. A total of 526 donated intern hours were logged over FY2014. The National Association total hours worked by average hourly intern rate of Colleges and Employers Graduate Intern Rate is $21.93. dedicated Storefront interns for graduate students

= $11,535

the value of donated Storefront intern services

34 FINANCIAL SUMMARY $25,567 + $124,098 + $8,527 + $11,535

= $169,727

worth of donated services leveraged for the love of our city

FINANCIAL SUMMARY 35 DONORS FOR FY2014

GRANTORS

City of Richmond, Virginia

Local Initiative Support Corporation (LISC)

CultureWorks

ORGANIZATIONS

BAM Architects

Baskervill

BCWH Architects

Glavé & Holmes Architecture

Sadler & Whitehead Architects

VCU Real Estate Foundation

Walter Parks Architecture

The Whiting-Turner Contracting Company

36 FINANCIAL SUMMARY INDIVIDUALS

Madge Bemiss James Hill Burt Pinnock

Mark Braley Julie Ho T. Tyler Potterfield

Kristin Caskey Jules Irvin-Rooney Marta Powers

Audrey Cenedella David Jones Ryan Rinn

Allen Chamberlain Glenn Larson Benjamin Rinn

Rob Comet Evan MacKenzie Dacia Rinn

J. David Conmy John Malinoski Elizabeth Rosenberg

Denise DePrimo Gary Margiotta Tom Rosenberg

Vanessa Diamond Michael Margiotta Emily Ruf

Kevin Duffy Andrew Moore Mary Harding Sadler

Nicholas Feucht Cynthia Newbille Chris Swift

Scott Garnett Mary Ellen Otto Jennifer Wampler

Jacek Ghosh Damon Pearson W. Camden Whitehead

Giles Harnsberger Lane Pearson Jennifer Wimmer

FINANCIAL SUMMARY 37 HOW TO SUPPORT STOREFRONT

Your tax-deductible donation helps support programs and projects that contribute to the vitality of our community. Through your donation to Storefront you provide logistical Y T I and material support to ongoing community workshops, and individual design plan C R

U projects with community members, organizations and businesses. You also help us create O F

O educational materials and bring in speakers that further the understanding of design in E V

O the urban environment. General donations also assist us with building out capacity to L E

H serve more individuals and neighborhoods in Richmond. T R O F CHECK Memo your donation to “General Support” or leave the memo line blank. Send a check made out to “Storefront for Community Design” to: Storefront for Community Design 205 East Broad Street Richmond, VA 23219

CREDIT CARD Donate via credit card through our secure online giving portrait with the Community Foundation by searching for “Storefront for Community Design” at GiveRichmond.org. ! e s u

h o CASH a e k

m a We take cash donations in-person and provide you with a receipt on the spot (please do not mail cash). Stop by 205 East Broad Street anytime between 8:30am—6:30pm and check out our space, make a donation, and learn more about all the ongoing projects

desjbm making Richmond a better city.

38 FINANCIAL SUMMARY

Storefront for Community Design 205 East Broad Street Richmond, VA 23219 [email protected] 804 322 9556