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1535698815143.Pdf China Intercontinental Communication Center(CICC) Development Research Center, State Administration of Radio and Television of the People’s Republic of China The Belt & Road Media Cooperation Union Newsletter (Quarterly) Volume 2, 2018 Responsible Editor: Zhou Lishang Huang Tianyuan Wang Yue August 10, 2018 Belt & Road Media Cooperation Union Email: [email protected] The Belt & Road B&R MCU Cooperation Volume 2, 2018 Media Cooperation Union Newsletter Introduction The Belt and Road Media Cooperation Union (B&R MCU) is set up under the initiative of the Silk Road Economic Belt and the 21st Century Maritime Silk Road. B&R MCU is a cooperation organization that incorporates international media, cultural agencies and organizations according to the principle of “enjoying common prosperity through communication and cooperation”. It will integrate media resources along the Silk Road for more potential cooperation in terms of program production, dissemination and marketing operations to build a new industrial ecosystem. It will serve as a community for cooperation and exchange between international media agencies who will jointly present authentic, accurate, inspiring and intriguing stories of the Belt and Road. More specifically, B&R MCU will play an important role in deepening the connection between countries in terms of pooling resources for potential stories along the Silk Road, exploring innovative ways of producing and generating contents, running trials of new photography skills and modes of dissemination, as well as forging closer cooperation between media agencies. B&R MCU launched by China Intercontinental Communication Center (CICC) has set up its Executive Committee and Secretariat responsible for project management and daily operation. The Executive Committee is composed of representatives of B&R MCU members. The Secretariat, as a permanent committee, deals with details in daily operation and project management. 5/PAGE The Belt & Road Volume 2, 2018 Media Cooperation Union Newsletter CASE STUDY/ 23 “China Pavilion” Appears at French International Sunny Side of the Doc Once Again / 23 80 Finalists for the 3rd Golden Tree International Documentary Film Festival CONTENT Announced / 27 Development Characteristics of American Nature Documentary / 29 B&R MCU COOPERATION/ 01 CLASSIC WORKS/ 39 Implement the Mission and Build a Public Platform for Silk Road Media ------ 2nd China Wild / 39 Anniversary of B&R MCU / 01 Adventures on the New Silk Road / 42 USILK: The bridge Connecting China and the Arab World / 09 INSIGHTS/ 45 Domestic Version of Documentary USILK Was Launched on July 7th / 10 CICC and Al Jazeera reached consensus on cooperation on B&R MCU / 12 The Development of Chinese Documentaries Showed New Trends / 45 CICC and Mongolian NTV signed a memorandum of cooperation at the Asian Media Should All Good Stories be Commercially Successful? / 48 Summit / 14 Making quality content for Asian children and families / 50 CICC Actively Expands Russian Media Resources / 16 Communicating for Swachh Bharat Mission (Gramin) / 51 CICC To Expand Regional Media Cooperation in Central and Eastern Europe / 19 Sustainable Development Stories：Concerns, Questions & Reflections From An African Perspective / 54 StarTimes OTT Business model / 57 The Belt & Road B&R MCU Cooperation Media Cooperation Union Newsletter B&R MCU COOPERATION Implement the Mission and Build a Public Platform for Silk Road Media --- 2nd Anniversary of B&R MCU Group photo of guests attending "Belt and Road" theme day forum activity On April 17, 2018, the “Belt and Road” theme day of the 8th Beijing International Film Festival was held in Beijing. The event was jointly organized by China International Communication Center (CICC) and Documentary Channel of Beijing TV Station. Ling Li, deputy director of the Foreign Affairs Promotion Bureau of the State Council Information Office (SCIO), Ma Li, Director General of International Cooperation Department of the State Administration of Radio and Television (SART), Li Lingtao, deputy editor-in- chief of Beijing TV Station, Jing Shuiqing, deputy director and deputy editor-in-chief of CICC attended the forum. The event coincides with the 2nd anniversary of the Belt and Road Media Cooperation Union. More than 80 guests from media organizations, academic research institutions and government departments in Mongolia, Russia, Malaysia, Pakistan, India and other Silk and Road countries were invited to attend the forum. The theme of the forum is: Promoting Deeper Cultural Exchanges-- Responsibility of Silk Road Media. The forum demonstrated that the union had been committed to the mission of building a “public platform” in the past two years, and had launched a new collaborative project in the new year. 01/PAGE The Belt & Road B&R MCU Cooperation Volume 2, 2018 Media Cooperation Union Newsletter Deputy Director of External Deputy Editor-in-chief of Promotion Bureau of SCIO Beijing TV Station Ling Li Li Lingtao Ling Li, deputy director of External Promotion Bureau of SCIO, said that Li Lingtao, deputy editor-in-chief of Beijing TV Station, said that in the successful practice of the Belt and Road Media Cooperation Union provided recent years, China International Communication Center had carried out extensive closer cooperation between national media and cultural institutions along the Belt and close cooperation with Beijing TV Station, and became an important partner and Road and provided a model for practical and long-term development. The State especially in international communication. During the Belt and Road summit Council Information Office will continue to support and deepen media cooperation last year, the two sides launched a special program USILK, which was highly and exchanges between China and countries along the Belt and Road, so that recognized inside and outside of the media industry. In May this year, the two sides to spread the spirit of Silk Road, tell the Silk Road stories, build a silk road for would jointly launch the USILK program (China Version). To build an interactive cultural communication and wider range of people-to-people bond, jointly promote broadcast platform at home and abroad, this would be a greater contribution to the mutual understanding and win-win cooperation along the Belt and Road. the full use of the media and to promote the cultural exchange and dissemination. Director General of Department of International Deputy Director and Deputy Cooperation, SART Editor-in-chief of CICC Ma Li Jing Shuiqing Ma Li, director general of the Department of International Cooperation, SART, Jing Shuiqing, deputy director and deputy editor-in-chief of CICC, said said that the Belt and Road Media Cooperation Union shouldered a lofty mission and had that media cooperation along the Belt and Road was just as important as economic achieved fruitful results in the past two years. The theme of today’s event “Promoting and trade cooperation. With the deepening of the Belt and Road construction, the Deeper Cultural Exchanges -- Responsibility of Silk Road Media” is the precise exchanges and cooperation between China and countries along the route in the field reflection of this mission. The construction of Belt and Road built a stage for the media of media would be more and more open, in-depth and extensive. "Through rich and professionals, and accumulated a wealth of news materials, so that we can write more colorful film and television programs to deepen mutual understanding and recognition, wonderful chapters. Under this theme, we use different expressions to write the Belt it will help to jointly promote the building of a community of human destiny. I and Road stories with different civilizations, which is full of extraordinary significance. believe this is the important mission and responsibility of Silk Road Media," he said. 02/PAGE 03/PAGE The Belt & Road B&R MCU Cooperation Volume 2, 2018 Media Cooperation Union Newsletter Director of the Documentary Channel of Beijing TV Station Scene of Theme Day Forum Event Yan Wei >>> Review: the wonderful cooperation from April 2016 to April 2018 At the forum, Yan Wei, director of the documentary channel of Beijing In April 2016, CICC and the international media representatives signed the Belt and Road media cooperation proposal under the guidance and support of the SCIO, and the Belt and Road Media TV Station, announced that CICC and the Cooperation Union was formally established. Two years passed, the union has achieved fruitful and Beijing TV station Documentary Channel remarkable results with the efforts of all parties. Members has grown from the initial 17 to 60 now. would launch the Chinese version of Under the framework of the union, projects such as co-production of TV programs, joint research and USILK soon; the column would promote development of documentary programs, media professional training, and offline communication activities a special section "Silk Road Scenery" were launched. Among them, the documentary USILK has been broadcasted in more than 20 countries to display the excellent documentaries and in 14 languages, covering 500 million audiances in more than 40 countries and regions. The training with silk road themes, so as to build a of Silk Road media professionals and exchange events have been held for 4 sessions and the number of platform for exchange and interaction trainees reached to 120 and over. The union research information and think tank construction have also of documentaries between in China and achieved new results, and the "China
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