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Recent topics:x Flexibility and Security in the People’s Republic of China MultinationalJ The 2008 EnterprisesBeijing Olympic in China Torch Relay: Chinese and x Democratization of the PR China and Military Conflict in the Western Narratives x Recent topics: J Flexibility andTaiwan Security Strait in the People’s Republic of China The 2008 Beijing Olympic Torch Relay: Chinese and x x WesternJ Narratives DemocratizationFlexibilityx The Politics and of theSecurity of PR China’s China in the ‘Green and People’s Military GDP’ Republic Conflict of in Chinathe TheJ Wirtschaftliche2008 Beijing Olympic Dimensionen Torch Relay:der Olympischen Chinese and Spiele in Taiwanx Strait Western Narratives Democratizationx New Media, ofSexual the PR Politics, China Ethicsand Military and State Conflict Control in the Beijing: Wer werden die Gewinner sein? x The PoliticsTaiwan of Strait China’s ‘Green GDP’ J Wirtschaftliche Dimensionen der Olympischen Spiele in x Newx Media,The Politics Sexual of China’sPolitics, ‘GreenEthics andGDP’ State Control Beijing:J WirtschaftlicheJ WerEine werden neue Runde Dimensionendie Gewinner der Strukturreform dersein? Olympischen des Staatsrats Spiele in x NewEditors: Media, Karsten Sexual Giese Politics, • Heike EthicsHolbig and State Control Beijing: Wer werden die Gewinner sein? J GIGA German Institute of Global and Area Studies Eine JneueChina’s Runde Water der Strukturreform Market – Opportunities des Staatsrats for Foreign Editors: KarstenInstitute Giese of Asian • Heike Studies Holbig J EineInvestors neue Runde der Strukturreform des Staatsrats GIGA Editors:GermanRothenbaumchaussee Karsten Institute Giese of Global • Heike and 32 Holbig •Area 20148 Studies Hamburg • Germany J China’s Water Market – Opportunities for Foreign Institute of Phone:Asian Studies +49 40 4288740 • Fax: +49 40 4107945 GIGA German Institute of Global and Area Studies InvestorsJ China’sJ Water Market – Opportunities for Foreign RothenbaumchausseeWebsite: www.giga-hamburg.de 32 • 20148 Hamburg • Germany Taiwan vollendet den Machtwechsel Institute of Asian Studies Phone: +49 40 4288740 • Fax: +49 40 4107945 Investors Rothenbaumchaussee 32 • 20148 Hamburg • Germany Website: www.giga-hamburg.de J Taiwan vollendet den Machtwechsel Phone: +49 40 4288740 • Fax: +49 40 4107945 J China aktuell Data Supplement Website: www.giga-hamburg.de J Taiwan vollendet den Machtwechsel www.giga-hamburg.de/ias/cds J China aktuell Data Supplement wJww.Chinagiga-hambur aktuell Datag.de/ias/cds Supplement ISSN 0341-6631 www.giga-hamburg.de/ias/cds ISSN 0341-6631 ISSN 0341-6631 5 5 China aktuell 2/2008 5 Studie The Beijing Olympics and the Art of Nation-State Maintenance Jeroen de Kloet, Gladys Pak Lei Chong, and Wei Liu Abstract This article maps out how different actors are involved in the promotion and mediation of the Olympics. It looks at the roles of, first, the nation-state, through an analysis of the promotional materials; second, the art world and global companies, through an analysis of the touring exhibition “Sport in Art” and the Beijing art district 798; and third, the Western press and activists, through a brief analysis of the critique of the Games in the Netherlands and the Chinese response to that critique. Our analysis shows that the imageries promoting the Games are never fully under control of their producers. The Beijing Olympics, we argue, should be perceived as a field of contestation, in which conflicting discourses, constituted by different regimes of truth produced by distinct interest groups, vie for global attention.(Manuscript received February 25, 2008; accepted for publication April 1, 2008) Keywords: China, Beijing Olympics, media, art The Authors Jeroen de Kloet is assistant professor in the Department of Media Studies at the University of Amster- dam and works on the cultural implications of globalisation in China. E-Mail: [email protected] Gladys Pak Lei Chong is pursuing a PhD program in the Department of Media Studies, University
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