Looking for Latino Regulars on Prime-Time Television: the Fall 2003 Season

CSRC RESEARCH REPORT

N O. 3 • APRIL 2004

AN OCCASIONAL SERIES AVAILABLE IN ELECTRONIC FORMAT

LOOKING FOR LATINO REGULARS ON PRIME-TIME TELEVISION: THE FALL 2003 SEASON

ALISON R. HOFFMAN AND CHON A. NORIEGA UCLA CHICANO STUDIES RESEARCH CENTER

Latinos now comprise the largest minority group in the country, yet register as the most underrepresented group in prime-time.

75% of prime-time’s regular characters are white and 85% of shows do not include Latino regular characters. Though more minorities appear on prime-time this year, the number of Latino characters has remained constant.

FOR MORE INFORMATION, CONTACT: UCLA Chicano Studies Research Center • 193 Haines Hall • Los Angeles, CA 90095-1544 Phone: 310-825-2642 • Fax: 310-206-1784 • E-Mail: [email protected] The center’s books and journals are sold at www.chicano.ucla.edu Editor: Chon A. Noriega • Publications Coordinator: Wendy Belcher This series is a project of the CSRC Latino Research Program, which receives funding from the University of California Committee on Latino Research.

MISSION STATEMENT The UCLA Chicano Studies Research Center supports interdisciplinary, collaborative, and policy-oriented research on issues critical to the Chicano community. The center’s press disseminates books, working papers, and the peer-reviewed Aztlán: A Journal of Chicano Studies. RESEARCH REPORT APRIL 2004

ast year the UCLA Chicano Studies Research Center issued its first Overall, network prime-time programs include more minority annual study of race and genre on prime-time television’s Fall 2002 characters than last year (172 or 24.8% of all characters in 2003, versus 151 or 23.3% in 2002). But for Latinos, opportunities have season (Hoffman 2003). This year our report provides an update by not improved. Latinos make up 13% of the U.S. population and lookingL at the Fall 2003 line-up of programs on the six commercial networks: now represent the largest minority group. But the number of Latino regular characters remains nearly constant, at around 4%. ABC, CBS, FOX, NBC, UPN, WB (see fig. 1). White characters account for over 75% of all roles on prime-time television and can be found on 95% of all prime-time series, while Network Total Number of Total Number of Total Number of Prime-Time Programs New Programs Returning Programs Latinos remain highly segregated on the programming schedule, ABC 25 6 19 appearing on only 15% of series and on just 5 out of 12 genres (see CBS 23 6 17 figs. 2 and 3). FOX 21 6 15 NBC 23 17 6 METHODOLOGY UPN 12 7 5 Our study examines race as it is depicted on-screen through regular WB 16 11 5 characters on individual programs and within genres. We do not Total 120 53 67 consider the ways in which the networks hire program creators and actors.1 Instead, we measure the extent to which television repre- Fig. 1. New and Returning Prime-Time Network Programs sents the nation’s ethnic and racial diversity. In focusing on genre Number Percentage and regular characters, we are placing an emphasis on the networks’ Total Prime-Time Regular Characters 690 100% own promotional and marketing activities. Genres and regular Minority Regular Characters (MRC) 172 24.8% characters are important navigational tools for television audiences Latino Regular Characters (LRC) 28 4.1% since they offer recognizable visual elements, plot conventions, and Total Prime-Time Programs with Regular character types. Indeed, audiences often identify and connect most Characters/Hosts 116 100% with series’ regular characters, but they also use genre to frame their Programs with MRCs 71 60% expectations and guide them in making viewing choices. Programs without MRCs 45 39% While most studies sample series episodes that are broadcast Programs with LRCs 18 15.5% over a two- or three-week period, and then code for representa- Programs without LRCs 98 84.5% tion (by race, occupation, screen time, and so on), our study relies Total Themed/Hosted Shows 116 100% upon the networks’ own promotional information. In particular, White-Themed/Hosted Shows 93 79% we use the local web pages for each series. These pages are uniform Black-Themed/Hosted Shows 12 10% across all networks and include a banner photograph of the regu- Latino-Themed Shows 2 1.7% lar characters and a “bio,” “cast,” or “people” page with additional Multiethnic-Themed Shows 9 7.7% material on the characters/actors. Information was gathered in July and August 2003. For series in which the web pages provided Fig. 2. Regular Characters on Prime-Time Television by Program

Genre Number of Series Number of Prime- Percent of Prime- Percent of RCs Number of RCs Number of Series in Genre Time Hours Time Hours Who are MRCs Who are LRCs with LRCs Police/Crime/Detective 23 23 22.7% 29% 7% 8 Situation Comedies 44 22 21.7% 31% 5.5% 7 Drama 15 15 14.8% 15% 1.7% 2 News 8 8 7.9% 12% 0% 0 Reality 8 8 7.9% 0% 0% 0 Movies/ Specials / Spectaculars 4 8 7.9% — — — Sci-Fi / Fantasy / Supernatural 5 5 4.9% 24% 3% 1 Sports 2 4 3.9% 40% 20% 1 Teen 4 3.5 3.4% 6% 0% 0 Sketch Comedy / Variety 3 1.5 1.5% 77% 0% 0 Animation 2 1 1% 6% 0% 0 Musical 1 1 1% 33% 0% 0 Medical 1 1 1% 30% 0% 0 Total 120 101 100% 25% 4.1% 18

Fig. 3. Regular Characters on Prime-Time Television by Genre 2 UCLA CSRC LOOKING FOR LATINO REGULARS ON PRIME-TIME TELEVISON

Show Title Network Evening and Time Number of Latinas Number of Latinos (female) (male) Eve UPN Mon 8:30-9 1 0 Third Watch NBC Mon 9-10 0 1 Monday Night Football ABC Mon 9-11 1 0 Skin* FOX Mon 9-10 1 1 bi-racial Latino CSI: Miami CBS Mon 10-11 0 1 NYPD Blue ABC Tues 10-11 1 1 24 FOX Tues 9-10 0 1 Jake 2.0* UPN Wed 9-10 0 1 Becker* CBS Wed 9:30-10 0 1 Threat Matrix ABC Thurs 8-9 0 1 Scrubs NBC Thurs 8:30-9 1 0 Will & Grace NBC Thurs 9-9:30 1 0 Without a Trace CBS Thurs 10-11 0 1 George Lopez ABC Fri 8:30-9 3 3 Luis* FOX Fri 8:30-9 2 1 All About the Andersons WB Fri 9:30-10 1 0 10-8* ABC Sun 8-9 1 1 Boomtown* NBC Sun 10-11 0 1 Totals 18 13 15

* Denotes that program has been cancelled (as of 2/25/04) Fig. 4. Latino Regular Characters on Prime-Time Television by Program inconclusive information, we then viewed graphically clear in the series’ web pages. picture for Latinos has not improved since the series’ title sequence during the first To date, such categories have been used in last year. In fact, looking back at last year’s month of the Fall season. the press to describe Black-cast series, and programs, we find that Latino representa- This approach places an emphasis on the recently created Latino-cast series, but tion on television decreased. the networks’ own self-representations for never to describe the vast majority of pre- Many of last year’s shows that featured their series; and, as such, it measures regu- dominantly White-cast series. We offer LRCs (Latino Regular Characters) have lar characters within both programming one possible way of doing so through the been cancelled (e.g., Greetings from and web-based marketing. If we have following definition. White-themed series Tucson, Kingpin, Firefly, Sabrina, The missed any regular characters, then, the are those in which the major central char- Grubbs) or, unfortunately, have written off fault could lie with a network’s failure to acters are white—and around whom their LRCs (e.g., Good Morning, Miami). promote the presence of its non-white minority regular characters function in Many of this year’s shows with LRCs have regulars. Even so, our method is inher- more of a supporting role—or in which already disappeared from the screen (see ently conservative and is likely to produce the storyline revolves around white char- fig. 4). Although FOX can be commended slightly higher numbers of minority repre- acters, settings, or themes. Similar distinc- for including more LRCs in their fall pro- sentation than sampling. After all, not all tions were used to identify Black-, Latino-, gramming, the network also shelved a regular characters are created equal, and and Multiethnic-themed series. The latter Latino-themed sitcom, The Ortegas, ini- coding can reveal that some regular char- is a recent phenomenon insofar as the net- tially planned to air in the fall, in order to acters receive much more screen time works have begun identifying some series provide more airtime for their White- than others. as “multiethnic”—for example, Skin and themed teen drama, The O.C. Had FOX In order to account for this imbalance Like Family. aired The Ortegas in Fall 2003, an in the weight given to regular roles, we improvement would have easily been have categorized series according to their FINDINGS seen: there would have been one more racial theme. That is, rather than count While sitcoms like The George Lopez Show Latino-themed show than last year and the number of appearances by a character, and Luis have garnered media attention, the LRCP (Latino regular character per- we assess where a series locates it dramatic and represent important advances in centage) would have been 4.6% instead of center racially, a point that is often made Latino-themed programming, the overall 4.1%. Without the inclusion of The

3 RESEARCH REPORT APRIL 2004

Ortegas in the fall line-up, Luis and The Race / Ethnicity Female RCs Male RCs Male and Female George Lopez Show were the only Latino- (Percent of Total RCs); (Percent of Total RCs); (Percent of Total RCs); themed programs. They accounted for 9 (Percent of MRCs) (Percent of MRCs) (Percent of MRCs) out of 28 LRCs, over 30% of the overall American Indian 0 0 0 (0%) ; (0%) (0%) ; (0%) (0%) ; (0%) LRCP on prime-time. The recent cancel- Asian American 9 3 12 lation of Luis reveals the fragility of Latino (1.3%) ; (5.3%) (.4%) ; (1.8%) (1.7%) ; (7%) representation on prime-time and points Black 52 77 129 toward the need for a greater number of (7.5%) ; (30.4%) (11%) ; (45%) (19%) ; (75%) LRCs within each and every genre. Latino 13 15 28 Moreover, Luis’s cancellation calls atten- ( 2%) ; (7.6%) ( 2.2%) ; (8.8%) (4.1%) ; (16%) tion to the tenuous presence of LRCs. Middle Eastern 0 2 2 (0%) ; (0%) (.2%) ; (1.2%) (.2%) ; (1.2%) Series cancellations resulted in a loss of 10 Total 74 97 171 out of 28 Latino regular characters (or (11%) ; (43%) (14%) ; (57%) (25%) ; (100%) 36%) from the Fall schedule. Similar to our 2002 findings, this year Fig. 5. Breakdown of Minority Regular Characters by Race/Ethnicity and Gender there remains a glaring absence of LRCs In terms of overall Minority Regular new series this year—ABC’s post-9-11 pro- and/or hosts on prime-time in general. Characters (MRCs) on prime-time, the gram about a “Homeland Security Out of 690 regular characters/hosts on numbers have slightly increased. MRCs Agency” battling terrorism, titled Threat prime-time, only 28 are Latinos (13 now account for 25% of the total number Matrix, and NBC’s sitcom starring Whoopi women and 15 men). This underrepresen- of prime-time regular characters (171 out Goldberg as a New York City hotel owner, tation becomes even more dramatic when of 690), instead of last year’s 23.3% (151 Whoopi. There were no Middle Eastern individual programs are grouped into gen- out of 649). However, there are slightly female characters and, again this year, res, or “types.” This year we have identi- fewer programs with MRCs this year, 60% there were no American Indian characters. fied 12 distinct genres composed of pro- as opposed to last year’s 63%. This decrease Finally, the overall MRCP of 25% is grams that feature regular characters or in programs with MRCs can be accounted shockingly low when one considers that hosts. LRCs appear in only 5 of these gen- for largely by the increase in the number of most prime-time programs are set in urban res: crime, situation comedy, drama, sci-fi, sitcoms, one of television’s most segregated areas with large concentrations of people of and sports. Moreover, LRCs are missing genres. However, the networks can be color, or areas that are well-known for their from 7 genres: news, reality, teen, variety, applauded for their inclusion of their self- ethnic communities. Yet many urban shows animation, musical, and medical. The consciously labeled “multiethnic” ensem- are White-themed and often feature few, if largest percentage of LRCs can be found ble cast shows (e.g., 10-8, Like Family, any, characters of color. For example, in the sports genre (20%), due to the addi- Skin). This year, multiethnic programs NBC’s Karen Sisco is set in Miami and the tion of a Latina commentator on ABC’s compose 7% of prime-time’s total series. title character is based on Jennifer Lopez’s Monday Night Football. A significant per- Figure 5 presents a breakdown of prime- character in the film Out of Sight, yet there centage of LRCs appear on crime shows time MRCs based on race/ethnicity and is not one LRC on the show. ABC’s nostal- (7%) and sitcoms (5.5%)—an encourag- gender. This figure is particularly revealing gic crime show Dragnet, set in Los Angeles ing sign insofar as crime shows and sit- when considering how series where 45% of the population is Latino, fea- coms constitute the two most popular gen- creators/directors imagine the U.S. ethnic tures an all-white cast with no MRCs. res, but also a problematic phenomenon in landscape and, more specifically, what Other examples of urban shows with either that Latino characterizations are often types of people occupy this landscape. a non-existent or low MRCP/LRCP limited to spaces such as the home and the Overwhelmingly, black male characters include Alias, The Handler, The District, police station (either as criminals or as account for the greatest number of MRCs Law & Order, Law & Order SVU, Tarzan, cops). The genres of sci-fi (3%) and drama (45%) and black females make up 30.4%. Married to the Kellys, Still Standing, (1.7%) register very small LRCPs. With Among Asian American regular charac- Everybody Loves Raymond, King of Queens, a the exception of sports, Latinos are not ters, there are three times as many women Minute with Stan Hopper, Arrested represented anywhere near their national as men. The highest concentration of Development, Frasier, Good Morning Miami, demographic of 13%, let alone their much Asian American women can be found in Friends, Will & Grace, Coupling, Tru Calling, larger presence in the urban settings typi- the sci-fi genre, a racialized pattern on tel- Miss Match, The O.C. and E.R. cal of the other four genres in which evision that can be witnessed since the A shift in the popularity of genres can Latino regulars appear. 1960s. Middle Eastern men appear on two also be witnessed this year (see fig. 3).

4 UCLA CSRC LOOKING FOR LATINO REGULARS ON PRIME-TIME TELEVISON

Crime shows encompass the greatest num- Unfortunately, there are less LRCs on sit- color is FOX’s Boston Public as it focuses on ber of prime-time hours (22.7%) with situ- coms this year (only 5.5%) and as men- a public school’s minority students and its ation comedies a close second (21.7%); last tioned earlier, one of the two Latino- multiethnic faculty. year these figures were reversed. The pres- themed shows on prime-time, Luis, has NEWS AND REALITY ence of the sci-fi genre has significantly already been cancelled. Oddly enough, Just like last year’s Fall season, all hosts in decreased (from 7% to 4.9% of prime-time FOX’s Luis and ABC’s The George Lopez the reality genre are white and male (with hours), as has the teen show genre (from show were also scheduled on the same the exception of Extreme Makeover, a show 5.9% to 3.4%). Reality shows have gained night of the week (Friday), and at the same hosted by a white woman).2 On prime- prominence on prime-time this year, while time (8:30-9:00 p.m.)! In other words, the time news programs, only 12% of hosts are medical dramas have virtually disappeared networks placed the only Latino-themed minorities and all are African American (3 with only E.R. remaining from last year’s shows on prime-time in competition with men and 1 woman). Since all of the news four medical-themed programs. one another, a recipe that surely would and reality programs on prime-time this lead to at least one of their cancellations, Fall were returning shows, it is particularly LATINOS ON PRIME-TIME and subsequently, a drastic decrease in the surprising that series producers did not add TELEVISION BY GENRE LRCP. This scheduling decision also a Latino host or reporter to their shows. POLICE/CRIME/DETECTIVE decreases audiences’ ability to tune into The absence of Latinos on both of these As the most visible genre in Fall 2003, more than one Latino-themed show. genres is especially troubling given that crime series increased this year from 2002 Furthermore, LRCs appear on only 6 each genre—in its own way—makes a with five more shows (for a total of 23 out of the 44 sitcoms on prime-time claim to presenting “reality.” (13.6%). Since the vast majority of sit- shows—17 returning and 6 new series). SCIENCE FICTION / FANTASY / coms are set within a domestic space, The MRCP and LRCP rates have both SUPERNATURAL increased by 1%, with MRCs accounting focusing on racially homogenous families, Stagnant at 3%, the LRC rate on sci-fi for 29% of the genre’s regular characters one of the codes of this genre is segrega- series remains the same as last year. and LRCs making up 7%. Highly gender tion, particularly in White-themed sit- Because the sci-fi genre is a relatively small stratified, this genre features far more men coms where race is made to seem invisible genre that occupies little screen time than women, a disparity played out among or a non-issue. Of sitcoms, 50% feature an (4.9%), the 3% LRCP can be accounted the genre’s LRCs. Of the 10 LRCs, 7 are all-white cast of regular characters, erasing for by one LRC, a male supporting charac- men and 3 are women. Largely imagined as MRCs from the screen. Conversely, ter on UPN’s White-themed series Jake masculine and white (96% of crime shows Black- and Latino-themed sitcoms seem 2.0. All White-themed, the five sci-fi are White-themed), network prime-time’s to carry the responsibility of addressing shows screen on the lesser-watched net- crime series often fail to represent the race, often making race and interracial works (the WB and UPN); however, two racial and gender plurality of their urban relations their primary narrative themes of these shows have significant and power- settings. The majority of crime series are (e.g., Whoopi, Luis, Like Family). ful fan cultures (Charmed and Enterprise). set in New York City and Los Angeles, DRAMA As mentioned above, the sci-fi genre fea- cities that boast Latino populations of 27% Dramas maintain the lowest LRCP of shows tures the highest concentration of Asian and 45%, respectively. Indeed, in 2001 that feature LRCs (1.7%) and suffer from an American female characters; while one of 33.4% of Los Angeles Police Department overall low MRCP (15%). The Fall 2003 these characters is young Clark Kent’s officers were Latino. Why then, do LRCs season’s MRC and LRC figures for this love-interest on Smallville, the other is make up only 7% of the genre’s characters? genre have both decreased since last year. In “Hoshi Sato,” an “academic intellectual Certain shows within this genre are excep- fact, the recently cancelled FOX series Skin, and expert in exo-linguistics” who is tional for having a larger number of LRCs which presented two LRCs, accounted for framed against a predominantly white (10-8 and NYPD Blue). However, ABC’s all of the LRCs within the dramatic genre. community on Enterprise’s StarFleet. The Dragnet and CBS’ Navy NCIS feature all- With this cancellation, LRCs disappear overall MRCP for this genre registers at white regular characters. from the genre. Over 86% of dramas on 24% (8 out of 34 characters). SITUATION COMEDIES prime-time are White-themed, and simi- SPORTS Whether family-oriented or occupational, larly, nearly 27% present only white regular With only two sports programs in the sea- the sitcom occupies a large presence on characters (e.g., David E. Kelley’s The son’s scheduled line-up and five regular prime-time (21.7%). Like crime shows, Brotherhood of Poland, N.H.; Joan of Arcadia; commentators, the MRCP (40%) and the the number of sitcoms has risen this year Tru Calling; and 7th Heaven). The only dra- LRCP (20%) are at their highest in this (44 as opposed to last year’s 37). matic series that privileges characters of genre. ABC’s Monday Night Football features

5 RESEARCH REPORT APRIL 2004 a Latina commentator, sending the LRCP prime time—not one LRC is featured on a misleading conception of the nation’s eth- up to an all-time high (20%)—an encour- either show. This exclusion illuminates the nic and racial diversity.3 Though Latinos aging figure. UPN’s World Wrestling constructedness of race on television and make up 13% of the U.S. population, as reg- Entertainment (WWE) Smackdown regu- how “representation” essentially is a mat- ular characters on network prime-time tele- larly stars two commentators, one black ter of choice—a choice made by those who vision, their presence amounts to only 4%, (“Tazz”) and the other white. Both sports create (or “draw up”) and produce what making them the most dramatically under- shows offer “multiethnic” racial themes. ethnicities will appear on-screen. After all, represented racial /ethnic group on prime- the creators cannot use the usual argument TEEN time. Through simultaneously examining that there were no qualified actors, since Disturbingly, just as was the case last year, race and genre on prime-time, we have all they would have to do is draw them! all of the four teen series are White- seen the lack of Latino regular characters themed. Furthermore, the already low MUSICAL across the televisual landscape become MRCP in 2002 (6.5%) has decreased in In the Fall schedule of 2003, only one series even more pronounced. Latinos have yet 2003 (to 6%). LRCs remain almost falls into the musical genre: American to exercise a presence across all genres and entirely absent in this genre; only one Juniors. With a multiethnic theme, though series: for the past two years, Latino regu- Latino actor appears on FOX’s That 70s hosted by a white man, its MRCP registers at lar characters have been concentrated on Show, but his ethnicity is intentionally 33%. LRCs do not appear on this show, and less than half of prime-time’s genres and constructed as a joke. The low MRCP rate thus, are lacking in the genre’s fall line-up. It on just 15% of series. in this genre reads as particularly grim and is interesting to note that a majority of the NOTES discriminatory when considering that the show’s contestants are children of color, yet 1. Network hiring practices and recruitment age group being represented on these they cannot be counted as “regular charac- strategies are examined in NAACP 2003. shows is the most ethnically diverse in the ters” due to the structure of the show and its U.S. population. The whiteness of FOX’s implicit hierarchies. Contestants, unlike 2. Because the contestants on reality shows vary popular new teen series The O.C. exempli- hosts and judges, are coded as “unstable” from week to week, we have not counted them in our study as ”regular characters.” fies the racial hierarchy within the genre. guests who come and go. MEDICAL 3. For an excellent discussion of television’s con- SKETCH / VARIETY structed, ”racial order,” see Hunt 2003. As prime-time television has it, Latinos The number of medical-themed series has been dramatically reduced this year. Where- are not funny outside of the situation as last year there were four medical series, WORKS CONSULTED comedy genre. Although the MRCP of this year only E.R. remains, leaving the Cole, Yoji. 2003. “How Diverse are Networks’ the sketch/variety genre is at its highest genre with a low prime-time presence of 1%, Fall Primetime Lineups?” DiversityInc.com. (77%), just as was true last year, LRCs are but a high MRCP (30%). However, like the Accessed on May 19, 2003. absent. The vast majority (70%) of regular genres of news and reality, teen, variety, ani- characters within this genre are African Hoffman, Alison R. 2003. “Looking for Latino mation, and musical, the medical-themed Regulars on Prime-Time Television: The Fall 2002 American and all can be found on FOX’s genre does not feature any LRCs. E.R. does Season.” CSRC Research Report no. 1 (April). Los Cedric the Entertainer. represent African American and Asian Angeles: UCLA Chicano Studies Research Center. ANIMATION American regular characters, so why are Available at www.chicano.ucla.edu. Animated series are tied with teen-ori- there no Latino regulars in a series set in a Hunt, Darnell. 2003. “Prime Time in Black and ented shows for having the lowest county with a 20% Latino population? White: Not Much is New for 2002.” CAAS percentage of MRCs (6%). They have Research Report 2, no. 1. (July). Los Angeles: Ralph maintained their exclusion of LRCs in CONCLUSION J. Bunche Center for African American Studies. 2003. Though guest characters who are While there have been clear improvements NAACP. 2003. Out of Sync, Out of Focus: A Report Latino might be featured on FOX’s two in some areas—especially in the rise of on the Film and Television Industries. Baltimore: animated shows The Simpsons and King of Latino- and Multiethnic-themed series— National Association for the Advancement of the Hill—the only two animated series on overall, network television offers its viewers Colored People. Available at www.naacp.org.

ABOUT THE AUTHORS Alison Hoffman is a Ph.D. student in the UCLA Department of Film, Television, and Digital Media and a research assistant in the UCLA Chicano Studies Research Center. She has published in Film Quarterly and Popmatters.com. Chon A. Noriega is director of the UCLA Chicano Studies Research Center and Professor in the UCLA Department of Film, Television, and Digital Media. He is the author of Shot in America: Television, the State, and the Rise of Chicano Cinema and several studies of Latino employment and representation in the film and television industries.

6 UCLA CSRC LOOKING FOR LATINO REGULARS ON PRIME-TIME TELEVISON

GENRE 1: POLICE/CRIME/DETECTIVE (CONTINUED ON NEXT PAGE) Police/Crime/Detective Number of Shows Percentage ABC 7 (5 returning, 2 new) CBS 9 (6 returning, 3 new) FOX 1 (returning) NBC 5 (returning) UPN 0 WB 1 (new) Total Series 23 (17 returning, 6 new) Total Regular Characters 147 Minority Regular Characters (MRC) 43 29% Latino Regular Characters (LRC) 10 7% Average MRCs per Series 1.9 Average LRCs per Series .43 Series without MRCs 2 9%

Racial Theme Any Male Female Number New Number Show Title Network Tyime Da – Description MRCs? MRCs MRCs of MRCs Show? of RCs White-themed – NYC cops "pursuing justice 1 Latino, 1 Latina, NYPD Blue while struggling to ABC 1s0-11 Tue Yes 4 N9o 1 Black 1 Black maintain an ever-elusive sense of humanity" Multiethnic themed – action and character drama set in Miami, based on J. Lo’ s Karen Sisco ABC 1d0-11 We Ykes 1 Blac 01Y5es character from the film Out of Sight, but the star is Italian American, not Latina White-themed – "Homeland Security 1 Latino, Agency’ s highly 1 Black, Threat Matrix ABC 8s-9 Thur Yes 03Y8es specialized task force 1 Middle battles threats to our Eastern nation" White-themed – modern Dragnet day take on the classic ABC 1n0-11 Su N0o 00N2o police drama, set in L.A." Multiethnic themed – "bad boy Rico Amonte 1 Latino, 1 Latina, 10-8 moves from Brooklyn to ABC 8n-9 Su Yes 4 Y6es 1 Black 1 Black L.A. to train at the Sheriff’ s academy" White-themed – Set in L.A., special agent Sydney Bristow fights Alias ABC 9n-10 Su Ykes 1 Blac 12Black N1o 1 high crimes using surveillance techniques and martial arts White-themed – lawyer The Practice ABC 1n0-11 Su Ykes 1 Blac 12Black N9o drama White-themed – Set in CSI: Miami South Florida, forensic CBS 1n0-11 Mo Yes 1 Latino 12Black N5o cops solve crimes

7 RESEARCH REPORT APRIL 2004

GENRE 1: POLICE/CRIME/DETECTIVE (CONTINUED FROM PREVIOUS PAGE)

Racial Theme Any Male Female Number New Number Show Title Network Tyime Da – Description MRCs? MRCs MRCs of MRCs Show? of RCs White-themed – Mark Harmon stars as a special Navy NCIS agent investigating any CBS 8s-9 Tue N0o 00Y4es crime related to the Navy and Marine Corps White-themed –Crime Scene CSI CBS 9s-10 Thur Ykes 1 Blac 01N6o Investigation in Las Vegas White-themed – drama Without a Trace about the FBI’ s Missing CBS 1s0-11 Thur Yes 1 Latino 12Black N5o Persons Squad White-themed – military Jag CBS 8s-9 Tue Ykes 1 Blac 01N7o lawyers/detectives White-themed – Set in The Handler L.A., undercover FBI CBS 1i0-11 Fr Ykes 1 Blac 12Black Y5es agents solve gritty crimes White-themed – ex-cop Hack turned taxi driver fights CBS 9t-10 Sa Ykes 1 Blac 01N5o crime vigilante-style White-theme – Craig T. The District Nelson stars as NYPD CBS 1t0-11 Sa Ykes 2 Blac 13Black N6o Commissioner White-themed – "a lone female detective in Philadelphia finds her Cold Case CBS 8n-9 Su Ykes 1 Blac 01Y5es calling when she’ s assigned to crimes that have never been solved" White-themed – CIA 1 Latino, 24 FOX 9s-10 Tue Yes 13Black N0o 1 action unfolds in real time 1 Black White-themed – police, paramedics, and fire 1 Latino, Third Watch NBC 9n-10 Mo Yes 03N0o 1 fighters work the 2 Black graveyard shift in NYC White-themed –chronicles Law & Order: Special 1 As/Am, 1 "the elite Special Victims NBC 1i0-11 Fr Yes 2 N8o Victim’ s Unit Black Unit" of the NYPD White-themed – Set in NYC, explores crimes as Law & Order NBC 1d0-11 We Ykes 1 Blac 12Black N6o they are investigated and then handled in court White-themed – LA cops, paramedics, reporters, Boomtown and officials represented NBC 1n0-11 Su Ykes 1 Blac 1 Latina 2 N7o (cancelled) through a highly stylized "multiple perspective narrative technique" White-themed – a legal Law & Order: crime drama that "exposes NBC 9n-10 Su Ykes 1 Blac 01N4o Criminal Intent major crimes from the criminal’s perspective" White-themed – set in NYC, "an unconventional Tarzan crime drama that puts a WB 9n-10 Su Ykes 1 Blac 01Y4es twist on the popular tale of Tarzan"

Totals 23 291 2 133 4 7714

8 UCLA CSRC LOOKING FOR LATINO REGULARS ON PRIME-TIME TELEVISON

GENRE 2: SITUATION COMEDIES (CONTINUED ON NEXT PAGE) Situation Comedies Number of Shows Percentage ABC 10 (6 returning, 4 new) CBS 6 (5 returning, 1 new) FOX 7 (4 returning, 3 new) NBC 8 (5 returning, 3 new) UPN 8 (4 returning, 4 new) WB 5 (3 returning, 2 new) Total Series 44 (27 returning, 17 new) Total Regular Characters 253 Minority Regular Characters (MRC) 79 31% Latino Regular Characters (LRC) 14 5.5% Average MRCs per Series 1.8 Average LRCs per Series 0.3 Series without MRCs 21 50%

Racial Theme Any Male Female Number New Number Show Title Network Tyime Da – Description MRCs? MRCs MRCs of MRCs Show? of RCs White-themed –John Ritter portrayed a 8 Simple Rules for "rational dad struggling Dating my Teenage ABC 8s:00-8:30 Tue No 0 0 0 N5o with his hormonally Daughter charged, incomprehensible daughters" White-themed – a "young everyman" I’ m With Her ABC 8s:30-9:00 Tue N0o 00Y4es school teacher dates a famous actress White-themed – Jim Belushi stars as a "loving family man – a According to Jim ABC 9s:00-9:30 Tue No 0 00N7o man’ s man – who wrestles with his teenager within" White-themed – working in a newsroom, a "young woman battles Less than Perfect ABC 9s:30-10:00 Tue Y0es 11Black N6o her own insecurities without compromising her values" Black-themed – Damon Wayans stars as a My Wife and Kids ABC 8d:00-8:30 We Ykes 2 Blac 35Black N5o father of an upper- middle class family White-themed – a woman with a gay male It’ s All Relative dad couples up with a ABC 8d:30-9:00 We N0o 00Y7es man with strict Irish Catholic parents Latino-themed – Set in L.A., Lopez stars as a George Lopez family man and ABC 8i:30-9:00 Fr Yes 3 Latinos 3 Latinas 6 N6o manager at an airplane parts factory

9 RESEARCH REPORT APRIL 2004

GENRE 2: SITUATION COMEDIES (CONTINUED FROM PREVIOUS PAGE, CONTINUED ON NEXT)

Racial Theme Any Male Female Number New Number Show Title Network Tyime Da – Description MRCs? MRCs MRCs of MRCs Show? of RCs White-themed – an Married to the Kellys urban NYC writer pairs ABC 8i:30-9:00 Fr No 0 00Y7es with a Kansas City girl White-themed – two sisters – one a soccer Hope & Faith ABC 9i:00-9:30 Fr N0o 00Y6es mom, the other a soap star – share a roof White-themed –mom/wife Life with Bonnie ABC 9i:30-10:00 Fr Ykes 1 Blac 01N9o is a talk-show host White-themed – "about two young couples and Yes, Dear CBS 8n:00-8:30 Mo N0o 00N4o their outrageous views on parenting" White-themed – portrays Still Standing a working-class family CBS 8n:30-9:00 Mo N0o 00N6o in Chicago White-themed – Set in Long Island, Ray Everybody Loves Romano stars as a CBS 9n:00-9:30 Mo N0o 00N5o Raymond father and successful sports writer White-themed – stars Jon Cryer and Charlie Two and a Half Men Sheen as odd-couple CBS 9n:30-10:00 Mo N0o 00Y4es brothers raising a young boy in Malibu White-themed – set in Queens, NY, a multi- King of Queens CBS 9d:00-9:30 We Y1es 01N7o generational comedy starring Kevin James White-themed – Ted Danson stars as a 1 Latino, Becker CBS 9d:30-10:00 We Yes 13Black N6o physician with "ethnically 1 Black diverse patients" White-themed – a NYC news reporter (Norm A Minute with Stan MacDonald) moves to a FOX 8d:30-9:00 We N0o 00Y7es Hopper small town in Wisconsin with his wife Black-themed – inspired by Bernie Mac’ s real The Bernie Mac Show FOX 9d:00-9:30 We Ykes 2 Blac 35Black N8o life, the show revolves around parenting issues Black-themed – "a single woman and struggling standup comic finds herself in the spotlight Wanda at Large FOX 8i:00-8:30 Fr Ykes 3 Blac 25Black N8o when she is hired as an on-air correspondent on a local Washington DC political talk show" Latino-themed – Luis Guzmán stars as a 1 Latino, Luis (cancelled) doughnut shop owner FOX 8i:30-9:00 Fr Yes 2 Latinas 4 Y6es 1 Black and father in Spanish Harlem

10 UCLA CSRC LOOKING FOR LATINO REGULARS ON PRIME-TIME TELEVISON

GENRE 2: SITUATION COMEDIES (CONTINUED FROM PREVIOUS PAGE, CONTINUED ON NEXT)

Racial Theme Any Male Female Number New Number Show Title Network Tyime Da – Description MRCs? MRCs MRCs of MRCs Show? of RCs White-themed – Set in the 1960s and told Oliver Beene FOX 7n:00-7:30 Su N0o 00N4o through a white boy’ s perspective White-themed – a white middle-class family with Malcolm in the Middle four sons as told FOX 9n:00-9:30 Su Ykes 1 Blac 01N7o through the eyes of the middle son White-themed – Set in Orange County, this "riches to rags" comedy Arrested Development stars Jason Bateman as FOX 9n:30-10:00 Su N0o 00Y6es a widower and father who moves back in with his "eccentric family" Black-themed – Whoopi Goldberg stars as "Mavis 1 Black, Whoopi Rae, a woman who NBC 8s:00-8:30 Tue Yes 1 Middle- 13Black Y4es owns and runs a small Eastern NYC hotel" White-themed – a middle-aged couple’ s Happy Family NBC 8s:30-9:00 Tue N0o 00Y6es "empty nest" is refilled with their adult children White-themed – a Frasier psychologist and his NBC 9s:00-9:30 Tue N0o 00N5o family/friends in Seattle White-themed – Set in Miami, "a talented young TV producer Good Morning, Miami NBC 9s:30-10:00 Tue N0o 00N5o revamps the lowest- rated morning show in the country" White-themed – thirty- Friends NBC 8s:00-8:30 Thur N0o 00N6o somethings in NYC White-themed – medical Scrubs NBC 8s:30-9:00 Thur Ykes 1 Blac 1 Latina 2 N6o comedy White-themed – Set in NYC, focuses on sexual Will & Grace tension and friendship NBC 9s:00-9:30 Thur Y0es 1 Latina 1 N5o between a gay man and a straight woman White-themed – "concerns Coupling love and lust among six NBC 9s:30-10 Thur Y0es 11As/Am Y6es thirty-somethings" Black-themed – focuses The Parkers UPN 8n-8:30 Mo Ykes 2 Blac 24Black N5o on a working-class family Black-themed – Hip-hop star Eve plays Shelly, a "woman of the new 1 Latina, Eve UPN 8n:30-9:00 Mo Ykes 2 Blac 5 Y5es generation trying to 2 Black navigate love, sex, romance and career"

11 RESEARCH REPORT APRIL 2004

GENRE 2: SITUATION COMEDIES (CONTINUED FROM PREVIOUS PAGE)

Racial Theme Any Male Female Number New Number Show Title Network Tyime Da – Description MRCs? MRCs MRCs of MRCs Show? of RCs Black-themed –centralizes Girlfriends around a group of upper- UPN 9n:00-9:30 Mo Ykes 1 Blac 45Black N5o class Black women Black-themed – a "Black Half and Half UPN 9n:30-10:00 Mo Ykes 1 Blac 45Black N5o woman’ s comedy" Black-themed – a teen- One on One UPN 8s:00-8:30 Tue Ykes 3 Blac 25Black N5o oriented family comedy Black-themed – inspired by the lives of Will All of Us UPN 8s:30-9:00 Tue Ykes 3 Blac 25Black Y5es Smith and Jada Pinkett Smith White-themed – relationships and Rock Me Baby parenthood as seen UPN 9s:00-9:30 Tue Ykes 1 Blac 01Y3es through the eyes of Jimmy, a provocative DJ" White-themed – Loni Anderson stars as the The Mullets mother of three "blue- UPN 9s:30-10:00 Tue N0o 00Y4es collar, wrestling-loving brothers with mullets" White-themed – older siblings return home, Run of the House serving as surrogate WB 9s:30-10:00 Thur N0o 00Y4es parents to their youngest, teenage sister White-themed – "Texas soccer mom Reba (McEntire) watches her white-picket-fenced Reba WB 8i:00-8:30 Fr N0o 00N7o world collapse before her very eyes and becomes a working woman" Multiethnic themed – two families (one black, Like Family WB 8i:30-9:00 Fr Ykes 3 Blac 25Black N7o one white) share the same house White-themed – "slacker" Grounded for Life WB 9i:00-9:30 Fr N0o 00N9o family comedy Multiethnic – a struggling All About the actor who’s also a father 1 Latina, WB 9i:30-10:00 Fr Ykes 3 Blac 5 Y6es Andersons moves back into his 1 Black parents’ home

Totals 45 283 3 420 8 176 25

12 UCLA CSRC LOOKING FOR LATINO REGULARS ON PRIME-TIME TELEVISON

GENRE 3: DRAMA (CONTINUED ON NEXT PAGE) Drama Number of Shows Percentage ABC 0 CBS 3 (1 returning, 2 new) FOX 3 (1 returning, 2 new) NBC 6 (3 returning, 3 new) UPN 0 WB 3 (returning) Total Series 15 (8 returning, 7 new) Total Regular Characters 117 Minority Regular Characters (MRC) 18 15% Latino Regular Characters (LRC) 2 1.7% Average MRCs per Series 1.2 Average LRCs per Series .13 Series without MRCs 4 27%

Racial Theme Any Male Female Number New Number Show Title Network Tyime Da – Description MRCs? MRCs MRCs of MRCs Show? of RCs White-themed – ex-drug- using lawyer works with 1 Black The Guardian CBS 9s-10 Tue Yes 01N6o Child Protective Services male as his penance White-themed – from David E. Kelley, The Brotherhood of "celebrates small town CBS 1d0-11 We N0o 00Y5es Poland, N.H. life and follows three brothers through family and career challenges" White-themed – a contemporary "Joan of Joan of Arcadia CBS 8i-9 Fr No 0 00Y5es Arc" narrative set in Arcadia Multiethnic themed – a Romeo & Juliette narrative with one interracial family (Latino 1 bi-racial & white) and one white (Latino & Skin (cancelled) FOX 9n-10 Mo Yes 1 Latina 2 Y5es family; "about skin: white), complexion, beauty, 1 Black desire, attraction, obsession, and prejudice in contemporary L.A." White-themed – a young woman who converses with the dead must Tru Calling FOX 8s-9 Thur N0o 00Y6es prevent a wrongful death w/in twelve hours; set in NYC Multiethnic – focuses on minority students and Boston Public an ethnically diverse FOX 9i-10 Fr Ykes 1 Blac 34Black N1o 1 faculty in a Boston public high school

13 RESEARCH REPORT APRIL 2004

GENRE 3: DRAMA (CONTINUED FROM PREVIOUS PAGE)

Racial Theme Any Male Female Number New Number Show Title Network Tyime Da – Description MRCs? MRCs MRCs of MRCs Show? of RCs White-themed – "an adrenaline-fueled drama Las Vegas centering around an ex- NBC 9n-10 Mo Ykes 1 Blac 12Black Y7es CIA agent’ s surveillance company in Las Vegas" White-themed – "a romantic comedy that centers on Ed Stevens Ed and his group of friends NBC 8d-9 We Ykes 1 Blac 01N9o in the quaint yet quirky Midwestern town of Stuckeyville." White-themed – "a behind-the-scenes glimpse into the Oval Office as seen through The West Wing NBC 9d-10 We Ykes 1 Blac 01N9o the eyes of its eclectic group of frenzied staffers and the First Family." White-themed – a "charming drama about a sharp divorce attorney 1 As/Am 6 Miss Match (Alicia Silverstone) who NBC 8i-9 Fr Y0es 1 Yes female also has a knack for match- making" White-themed – set during the 1960s and American Dreams NBC 8n-9 Su Ykes 2 Blac 02N1o 1 told through a white teen girls’ perspective White-themed – Rob Lowe stars as a kind- hearted attorney The Lyon’ s Den NBC 1n0-11 Su Ykes 1 Blac 01Y7es surrounded by "treachery throughout his entire law firm" White-themed – a pastor and his family confront 7th Heaven WB 8n-9 Mo N0o 00N9o various "moral challenges" White-themed – "the Brown family arrives in Everwood, Colorado to Everwood heal their wounds and WB 9n-10 Mo Ykes 1 Blac 01N8o find out if small-town values can survive in a rapidly changing world" White-themed – "a mother-daughter team Gilmore Girls WB 8s-9 Tue Ykes 1 Blac 12As/Am N3o 1 grows up together in this dramedy"

Totals 45 283 3 420 8 176 25

14 UCLA CSRC LOOKING FOR LATINO REGULARS ON PRIME-TIME TELEVISON

GENRE 4: NEWS News No. of Programs Percentage ABC 3 (returning) CBS 3 (returning) FOX 0 NBC 2 (returning) UPN 0 WB 0 Total Series 8 (returning) Total Anchors/Regular Reporters 34 Minority Anchors/Regular Reporters 4 12% Latino Regular Anchors/Regular Reporters 00% Average Minority Anchors/Regular Reporters per Series .5 Average Latino Anchors/Regular Reporters per Series 0 Series without Minority Anchors/Regular Reporters 5 62.5%

Number Male Female Any of Number of Racial Theme Minority Minority New Program Title Network Tyime Da Minority Minority Anchors/ – Description Anchors/ Anchors/ Program? Anchors? Anchors/ Reporters Reporters Reporters Reporters

Primetime Monday WChite-themed AB 8n-9 Mo N0o 00N2o

Primetime Thursdays WChite-themed AB 1s0-11 Thur N0o 00N2o

20/20 WChite-themed AB 1i0-11 Fr N0o 00N4o

60 Minutes II WShite-themed CB 8d-9 We Y0es 11Black N7o

48 Hours Investigates WShite-themed CB 8t-9 Sa Ykes 2 Blac 02N9o

60 Minutes WShite-themed CB 8n-9 Su Ykes 1 Blac 01N6o

Dateline NBC WChite-themed NB 9i-10 Fr N0o 00N2o

Dateline NBC WChite-themed NB 7n-8 Su N0o 00N2o

Totals 8 33 14043

15 RESEARCH REPORT APRIL 2004

GENRE 5: REALITY Reality Number of Shows Percentage ABC 3 (returning) CBS 1 (returning) FOX 3 (returning) NBC 1 (returning) UPN 0 WB 0 Total Series 8 (returning) Total Hosts 7 Minority Hosts 0 0% Latino Hosts 00% Average Minority Hosts per Series 0 Average Latino Hosts per Series 0 Series without Minority Hosts 8 100%

Number Any Male Female Racial Theme of New Number Show Title Network Tyime Da Minority Minority Minority – Description Minority Show? of Hosts Hosts? Hosts Hosts Hosts White-themed –single The Bachelor man dates several eligible ABC 9d-10 We N0o 00N1o women and chooses one White-themed – "ugly Extreme Makeover ducklings" are transformed ABC 9s-10 Thur N0o 00N1o through cosmetic surgery White-themed – voice- America’ s Funniest over humor accompanies ABC 7n-8 Su N0o 00N1o Home Videos home video footage White-themed – set in "remote" (generally Survivor tropical) locales, contestants CBS 8s-9 Thur N0o 00N1o compete in a game of "survival" for $1,000,000 White-themed – an "everyday Joe" poses as a millionaire and courts Joe Millionaire several women, FOX 8n-9 Mo N0o 00N1o eventually choosing one and then revealing his working-class status White-themed – hand- Cops held footage of "real FOX 8t-9 Sa NAo N/ NA/A N/ N0o patrol cops on the street" White-themed –portraits of wanted fugitives and America’ s Most missing persons are FOX 9t-10 Sa N0o 00N1o Wanted p r e s e n t e d f o r t h e "American public to promote safety and justice" White-themed – gross-out tasks and daredevil stunts Fear Factor NBC 8n-9 Mo N0o 00N1o a r e p e r f o r m e d b y contestants for a cash prize

Totals 8 000007

16 UCLA CSRC LOOKING FOR LATINO REGULARS ON PRIME-TIME TELEVISON

GENRE 6: MOVIES / SPECIALS / SPECTACULARS Movies / Specials / Spectaculars Number of Scheduled Programs Percentage ABC 1 (returning) CBS 1 (returning) FOX 0 NBC 1 (returning) UPN 1 WB 0 Total Scheduled Programs 4 (returning) Total Regular Characters N/A Minority Regular Characters (MRC) N/A Latino Regular Characters (LRC) N/A Average MRCs per Series N/A Average LRCs per Series N/A Series without MRCs N/A

Racial Theme Any Male Female Number New Number Program Title and/or Network Tyime Da MRCs? MRCs MRCs of MRCs Show? of RCs Description The Wonderful World Typically White-themed – ABC 8t-10 Sa —————— of Disney Movies NBC Saturday Night Movies/ — NBC 8t-10 Sa ————— Movie Specials CBS Sunday Night MSovies CB 9n-11 Su —————— Movie Generally non-White UPN Movie Friday themed – original UPN 8i-10 Fr —————— movies

Totals

17 RESEARCH REPORT APRIL 2004

GENRE 7: SCI-FI / FANTASY / SUPERNATURAL Sci-Fi / Fantasy / Supernatural Number of Shows Percentage ABC 0 CBS 0 FOX 0 NBC 0 UPN 2 (1 returning, 1 new) WB 3 (returning) Total Series 5 (4 returning, 1 new) Total Regular Characters 34 Minority Regular Characters (MRC) 8 24% Latino Regular Characters (LRC) 13% Average MRCs per Series 1.6 Average LRCs per Series .2 Series without MRCs 1 20%

Racial Theme Any Male Female Number New Number Show Title Network Tyime Da – Description MRCs? MRCs MRCs of MRCs Show? of RCs White-themed – post-teen Charmed girls tap into the WB 8n-9 Su N0o 00N5o supernatural world White-themed – charts Clark Kent’s adolescence, particularly his romance 1 As/Am Smallville WB 8d-9 We Ykes 1 Blac 2 N8o with "Lana Lang" and his (bi-racial) coming to terms with his superpowers White-themed – early 1 As/Am Smallville: Beginnings WB 7n-8 Su Ykes 1 Blac 2 N8o episodes of the show (bi-racial) White-themed – "the latest entry in the Star Enterprise UPN 8d-9 We Ykes 1 Blac 12As/Am N7o Trek saga, set in the 22nd century" White-themed – after being infected with "nanites," a computer Jake 2.0 UPN 9d-10 We Yes 1 Latino 12Black Y6es technician "discovers his new mind-boggling powers"

Totals 5 4448143

18 UCLA CSRC LOOKING FOR LATINO REGULARS ON PRIME-TIME TELEVISON

GENRE 8: SPORTS Sports Number of Programs Percentage ABC 1 (returning) CBS 0 FOX 0 NBC 0 UPN 1 (returning) WB 0 Total Shows 2 Total Regular Commentators 5 Minority Regular Commentators 2 40% Latino Regular Commentators 1 20% Average MR Commentators per Series 1 Average LR Commentators per Series .5 Series without MRCs 0

Any Male Female Number New Number Program Title Rkacial Theme Networ Tyime Da MRCs? MRCs MRCs of MRCs Program? of RCs

Monday Night Football MCultiethnic AB 9n-11 Mo Y0es 1 Latina 1 N3o

WWE Smackdown MNultiethnic UP 8s-10 Thur Ykes 1 Blac 01N2o

Totals 2 211205

19 RESEARCH REPORT APRIL 2004

GENRE 9: TEEN Teen Number of Shows Percentage ABC 0 CBS 0 FOX 2 (1 returning, 1 new) NBC 0 UPN 0 WB 2 (1 returning, 1 new) Total Series 4 (2 returning, 2 new) Total Regular Characters 33 Minority Regular Characters (MRC) 2 6% Latino Regular Characters (LRC) 00% Average MRCs per Series 0.5 Average LRCs per Series 0 Series without MRCs 2 50%

Racial Theme Any Female Number New Number Show Title Network Tyime Da Male MRCs – Description MRCs? MRCs of MRCs Show? of RCs 1 (Ethnicity White-themed – comedy That 70s Show FOX 8d:00-8:30 We Yes intention- 01N1o 1 set in the 1970s ally ambiguous) White-themed – Set in The O.C. Newport Beach, teen FOX 9s-10 Thur N0o 00Y9es drama unfolds White-themed – two teen boys who secretly share the same father One Tree Hill WB 9s-10 Tue N0o 00Y7es dramatically compete "in their homes, their hearts and at school" White-themed – dramatic Angel horror spin-off of Buffy WB 9d-10 We Ykes 1 Blac 01N6o the Vampire Slayer

Totals 4 22 02233

20 UCLA CSRC LOOKING FOR LATINO REGULARS ON PRIME-TIME TELEVISON

GENRE 10: SKETCH COMEDY / VARIETY Sketch Comedy / Variety Number of Shows Percentage ABC 0 CBS 0 FOX 1 (returning) NBC 0 UPN 0 WB 2 (1 returning, 1 new) Total Series 3 Total Regular Characters 13 Minority Regular Characters (MRC) 10 77% Latino Regular Characters (LRC) 00% Average MRCs per Series 3.3 Average LRCs per Series 0 Series without MRCs 1 33%

Racial Theme Any Female Number New Number Show Title Network Tyime Da Male MRCs – Description MRCs? MRCs of MRCs Show? of RCs Black-themed – variety 2 Black, 1 Cedric the Entertainer 9:30-10:- 5 Black, 1 show with comedy and FOX Wed Yes South Asian 9 N1o 1 Presents 00 As/Am dance Canadian Black-themed – comedic Steve Harvey’ s Big talk show hosted by WB 8s:00-8:30 Thur Ykes 1 Blac 01Y1es Time Steve Harvey White-themed – Jamie Kennedy masquerades The Jamie Kennedy for different hidden WB 8s:30-9:00 Thur N0o 00N1o Experiment camera stunts; one of his regular "personas" is a Black female

Totals 3 24 601 131

21 RESEARCH REPORT APRIL 2004

GENRE 11: ANIMATION Animated Number of Shows Percentage ABC 0 CBS 0 FOX 2 (returning) NBC 0 UPN 0 WB 0 Total Series 2 (returning) Total Regular Characters 34 Minority Regular Characters (MRC) 2 6% Latino Regular Characters (LRC) 00% Average MRCs per Series 1 Average LRCs per Series 0 Series without MRCs 1 50%

Racial Theme Any Female Number New Number Show Title Network Tyime Da Male MRCs – Description MRCs? MRCs of MRCs Show? of RCs White-themed – a loving, "white trash family" King of the Hill FOX 7n:30-8:00 Su N0o 00N8o dealing with various crises White-themed – Matt Groening’ s "immortal 1 Black, 1 The Simpsons FOX 8n:00-8:30 Su Yes 02N6o 2 nuclear family in As/Am Springfield, IL"

Totals 2 12 02043

22 UCLA CSRC LOOKING FOR LATINO REGULARS ON PRIME-TIME TELEVISON

GENRE 12: MUSICAL Musical Number of Shows Percentage ABC 0 CBS 0 FOX 1 (returning) NBC 0 UPN 0 WB 0 Total Series 1 (returning) Total Hosts/Judges 3 Minority Hosts/Judges 1 33% Latino Hosts/Judges 00% Average Minority Host/Judge per Series 1 Average Latino Host/Judge per Series 0 Series without Minority Host /Judge 0 0%

Racial Theme Any Female Number New Number Show Title Network Tyime Da Male MRCs – Description MRCs? MRCs of MRCs Show? of RCs Multiethnic (but host is a white male) – singers and dancers, ages 6-13, 1 Black American Juniors FOX T9ues 8- Y0es 1 N3o compete to become the judge "new performing sensation"

Totals 1 10 1103

23 RESEARCH REPORT APRIL 2004

GENRE 13: MEDICAL Medical Number of Shows Percentage ABC 0 CBS 0 FOX 1 (returning) NBC 0 UPN 0 WB 0 Total Series 1 (returning) Total Regular Characters 10 Minority Regular Characters (MRC) 3 30% Latino Regular Characters (LRC) 00% Average MRCs per Series 3 Average LRCs per Series 0 Series without MRCs 0 0%

Racial Theme Any Female Number New Number Show Title Network Tyime Da Male MRCs – Description MRCs? MRCs of MRCs Show? of RCs White-themed – "centers on the emergency room ER NBC 1s0-11 Thur Ykes 2 Blac 13As/Am N0o 1 personnel in a Chicago general hospital"

Totals 1 12 13001