Collingwood Admirals Hockey Team Greater Ontario Junior Hockey League (GOJHL)

Presentation to Town of Collingwood February 1st, 2019 – 4:00 PM Deadline

1 Our Mission

Our Mission:

To provide a sustainable, community based junior hockey program supporting an environment where young men enjoy an overall positive life experience, achieve higher levels of education and participation through the game of hockey while inspiring an optimal level of respect for family, friends and community

2 Collingwood Admirals Name & Logo

The name and logo were integral steps in the process of bringing a community based junior hockey team to Collingwood . It is very important to the ownership group that we honor the history and heritage of the Town of Collingwood. The name has been chosen as a tribute to Admiral Cuthbert Collingwood

Logo Progression

Collingwood was incorporated as a town in 1858, nine years before Confederation, and was named after Admiral Cuthbert Collingwood, Lord Nelson's second in command at the Battle of Trafalgar, who assumed command of the British fleet after Nelson's death.

3 Collingwood Admirals Name & Logo

Please welcome the Collingwood Admirals of the Greater Ontario Junior Hockey League (GOJHL)

4 Ownership Bio – Mark Thompson

 Mark Thompson - Founder Advanz Pharma – TSX listed

 Thompson was the former Senior Vice President and General Counsel of Legacy Pharma Limited Partnership, co-founder of Trimel Pharmaceuticals and Tribute Pharmaceuticals Inc – both TSX listed

 From 2001 to 2005, Thompson was employed by Biovail Corporation (currently Valeant), where he held the title of Vice-President, Business Development and, before that, Associate General Counsel

 While at Biovail, Thompson was actively involved in M&A transactions valued at over $2 billion

 Prior to joining Biovail, Thompson was an associate at Osler, Hoskin and Harcourt LLP

 Thompson holds an H.B.A., and M.A. from York University and an L.L.B. from the University of Ottawa

5 Ownership Bio – Paul Jeffrey

 Paul Jeffrey has a diversified business background as a Education: senior manager within multiple tier-one CPG companies. o B of Rec. Management – Dalhousie University Paul has held various roles ranging from VP of Sales to o Master’s in Sports Administration – Ohio University Senior Director of Marketing while leading national Hockey Player: teams over a 30 year corporate career. o (OHL) o Canadian Varsity Hockey – Dalhousie University  Originating from Atlantic Paul's sports o US College – Ohio University background includes playing hockey at a highly competitive level. Paul has played in the (OHL previously OHA) with the Windsor Hockey Coach: Spitfires and in the Canadian University Varsity system o US College – Ohio University–Assistant Coach with the Dalhousie Tigers. o Junior “A” – Halifax Lions - Assistant Coach o –NCCP Coach Certification Program  Upon graduating from Dalhousie University, Paul o Minor Hockey Head Coach – Oakville MOHA– 12 Years attended Ohio University for their Masters Program in o Head Coach – Midget AA – Oakville Rangers – 2013/14 Sports Administration where he played and coached while on scholarship. Hockey Instructor :  Paul has coached and managed hockey at many levels o Program Director -Dalhousie Superskills Hockey School including amateur, junior and varsity. He has instructed, . Dalhousie Midget Elite Camps managed and developed hockey schools and seminars for . Hockey School Instruction and Coordination players at all skill levels, from beginner to the elite. . Program and Content Development o Oakville Minor Hockey Instruction – 12 years

6 Ownership Bio – Andy Pritchard

 Andy Pritchard is originally from Oakville, Ontario where he grew up and played junior hockey for the for three years. In 1987, he attended St. Lawrence University on a hockey scholarship and in the 1990/91 season was selected to the NCAA (ECAC) First All-Star Team

 After graduating with a Bachelor of Arts Diploma, Pritchard played 2 games with the Rochester Americans in the AHL ( affiliate) in the 1991/92 season.

 The beginning of the 1996/97 season saw the forward overseas in Germany. Pritchard had an impressive pro career in Germany. Playing for six teams in three divisions over nine seasons, he racked up over 760 points in regular and playoff performance. Six times Pritchard’s team made it to the playoffs.

 Andy has been a local business owner and 10 year resident of Collingwood. He was Head Coach of the Bantam "A" Owen Sound girls team in 2013 and named assistant coach in 2014 - 2015 for the Collingwood Bantam Rep Team in the Collingwood Minor Hockey system.

7 Team Operations

 Mark Thompson – Board of Directors – Owner

 Paul Jeffrey – Team Operations – Board of Directors - Owner

 Andy Pritchard – Team Operations – Board of Directors – Owner

 Terry Geddes – Admirals Club – Board of Directors – Community Relations

 Administration Person – TBD - day to day office administration

 Coach – TBD - Interview process once final bid confirmed

 Players – TBD – Recruitment information to follow

8 Why Collingwood ?

Why Collingwood ?

Collingwood and the town of Blue Mountain are …….

 Geographically located in the CENTRE of the largest population of registered hockey players in the country of Canada

 Hockey Canada reports that 36.4 % of the 635,000 registered hockey players reside in a 2–3 hour driving radius of Collingwood

 The Ontario Hockey Federation (OHF) have 231,002 boys, girls and adults registered on approximately 14,000 teams in Ontario

 Collingwood has a 50+ year history of participating in Junior Hockey on Ontario

9 Our Business Plan

Local Ownership - Local Players - Local Passion for the community Local Sponsorship - Local Partnerships

 Town of Collingwood is aligned with the placement of a Junior team  Support and interest from the town and community has been substantial  Pre-Season OHL Exhibition Game – Initiated and managed by this ownership group - was a tremendous success  Hometown Hockey – Collingwood – our group instigated the “call out” for Junior hockey in the area through Ron McLean  Business Association of downtown Collingwood – has pledged their support for a junior team  Collingwood Minor Hockey Association – Has partnered with (exhibition game) and supports our bid for Junior hockey  Business opportunity surrounding Junior team as the core operational entity  Professional, individual and team instruction – professionals, adults, boys and girls  Adult and Minor hockey tournaments – local teams will have the opportunity to increase competition levels  Professional Team Training Camps  Collingwood is a destination location unto itself and people want to be here!  A family based destination – one where people will travel to support hockey activities  Downhill Skiing / Cross country Skiing / Snow activities - Winter  Golf / Hiking / Boating / Swimming – Summer  Blue Mountain Village concept - Hotels / Restaurants/ Entertainment / Infrastructure in place  Through the game of hockey we will bring economic value to the community while enhancing local talent

10 Our Partnership Plan

 Collingwood Minor Hockey Association  Ability to utilize the “Admirals” logo and brand as a new image for the minor hockey association – if required  Development and mentorship of coaches / players and parents  In–game partnerships related to volunteers, 50 / 50 revenue sharing, concession revenue sharing etc.  Collingwood Downtown Business Improvement Area (BIA)  Economic Impact of playing 25 home games in the downtown Eddie Bush Memorial Arena (see attached)  Sponsorship and in-game partnerships  Admirals (Founders) Club  Founding support group for the team – Season ticket holders  Individual sponsors who support & are active within the fundraising objective of sustaining the team’s operational costs  Tournaments / Instruction & Professional Hockey Development / Summer Programming  Based on ice availability – Our intention is to bring hockey and hockey development back to Collingwood  Local teams playing local tournaments, local players participating in local development camps, summer leagues & instruction  Sponsorship – Local Business Inclusion – In-arena sponsorship – In-Game Sponsorship  For a sustainable team to survive in Collingwood – Imperative that we partner with local business to drive interest in the team, and continue to build the economic development of the downtown core  September Exhibition Game – We activated some 30 sponsors to participate in a single event product – and sold out the event!

11 Our Partnership Plan

12 Why Junior “B” vs Junior “A”?

Junior “B” Hockey makes the most sense for the Town of Collingwood… because

 Junior B affords more local players the ability to aspire to and play junior hockey

 Junior B cost of entry provides a sustainable business model for long term success of the team

 Junior B league fees are substantially less thus reducing annual operating costs – up to $ 50,000 annually

 Junior B league mandates that Pay-to-Play Fees for players are a maximum of $ 3500 vs $ 7000 in Junior A

 Junior B team will not be “officially branded” to an OHL affiliate in a league where NCAA opportunities prevail

 Junior B regular season games are restricted to conference play only thus reducing all regular season game travel to an average of 2 hours or less

 Junior B provides ownership the opportunity to highlight the history and heritage of Collingwood within the team name – Collingwood Admirals – also providing Collingwood Minor Hockey a brand to move towards if required

 Junior B hockey is an integral and successful component of a 50 year history of Junior hockey in Collingwood

13 Player Recruitment

• Local Players presently playing in GOJHL

• Local Midget AAA teams affiliation

• Owen Sound Attack Player affiliation

• Owen Sound Attack – Scouting Team

• Recruitment camps  April, May, June, August

• Local University and College contacts

14 Local players presently playing in the GOJHL

Name year of birth hometown GOJHL team position

Jamie Damignani 2000 Collingwood Listowell F Trent Verbeek 2000 Flesherton Listowell F Hayden Coulter 2000 Owen Sound Listowell F Jaden Goldie 2002 Owen Sound Listowell F (AP) Nathan Smilsky 2000 Tottenham Stratford F Isaiah Webley-Bell 2001 Barrie Stratford F (APJ) Matthew Prucha 1999 Wasaga beach Waterloo F Kole Scott 1999 Orillia Kitchener F Jeb Paulsen 1999 Huntsville Kitchener D Owyn Palmer 2000 Barrie Cambridge F Zachary Berriault 2000 Midland Strathroy F Jake Mooring 1999 Barrie Strathroy D William Redick 2001 Nottawa Sarnia F Michael Redick 2001 Nottawa Sarnia F Kurtis Walsh 1999 Barrie Lasalle G Jacob Kelly 2000 Barrie St Catherines F Jonathan Balah 2001 Barrie Thorold D

15 Greater Ontario Junior Hockey League Franchise Approval Process

January 9th 2019  League Commissioner Granted Franchise Expansion Approval to Collingwood

January 16th 2019  Midwestern Conference Teams voted unanimously to allow Collingwood an expansion franchise starting the 2019 – 2020 season

January 29th 2019  League wide vote executed - Collingwood voted into the GOJHL for 2019 – 2020 season on final approval

Congratulations Collingwood it has been CONFIRMED you have a Junior “B” Hockey Team!

16 Greater Ontario Junior Hockey League Franchise Application Approval

17 Greater Ontario Junior Hockey League Final Approval

18 Greater Ontario Junior Hockey League

Midwestern Conference

Brampton Bombers 99ers

Cambridge Redhawks Collingwood Admirals

Kitchener Dutchmen Elimira Sugar Kings

Listowel Cyclones

Waterloo Siskins 19 OHL - Team Affiliation

We have confirmed a partnership agreement with the Owen Sound Attack of the OHL

 A player affiliation partnership

 A scouting affiliation

 A coach / management mentorship program

 A recruiting and development camp program

 Administrative and Marketing support

20 Owen Sound Ownership

Affiliation Letter of Agreement

21 Financial Responsibilities

 A corporation has been set up 2671456 Ontario Inc. with the following Shareholders  Mark Thompson – 33 %  Paul Jeffrey – 33 %  Andy Pritchard – 33 %  Terry Geddes – 1 %

 Shareholders have provided start-up funds - $ 75,000 split three ways $ 25,000 each

 Operationally – Shareholders will initiate the start-up process as soon as the town has granted approval of February 1st bid.

 Cost – Revenue Analysis of the team’s annual operating plan (forecasted) is provided – next page

 Ownership has sufficient financial resources to cover the cost of annual operations

22 Cost – Revenue Analysis Collingwood Junior Hockey Team Cost of Entry

Cost to Purchase (first year costs only) $50,000 Start-up Costs $25,000 Website, Professional / Legal Fees Player Acquisition, Office Set-up Totals $75,000

Annual Operating Costs League / OHA Fees $16,700 Game - Practice Ice Costs $0 In Game Costs $32,000 Player - Team Expenses $96,650 Marketing - A&P $50,000 Team Operations $105,000 Total Expenses - Operation Forecasted $300,350

Annual Operating Revenue - FORECASTED Annual Revenue Available Naming Rights 1) Eddie Bush Arena Naming Rights to be offered to Key Sponsor of the Arena 10 Year Contract totals $10,000

Admirals Club Bar / VIP Naming Rights to be offered to Key Sponsor of the VIP Bar 5 Year Contract $0 $10,000

2) Admirals Club 50 x $ 1000 per year Totals $50,000 50 X 2 Season Tickets = 100 Season Tickets 3) Sponsorship

Eddie Bush Arena Sponsorship Inventory includes - On-Ice, Boards, Clock, Arena Stands, Ticketing, Ingame $75,000 Approximately 100 Season Tickets included in the sale of Sponsorship Properties totals $75,000

4) Concessions Admirals Club / VIP Forecasted Profit: 500 fans x $2.00 x 25 games = $25,000 totals $25,000

Season / Game Day 5) Tickets Seasons Tickets 300 Season Tickets @ $ 10.00 per ticket x 25 games = $75,000 $75,000 Walk Up Tickets Sales / Game 50 tickets per game @ 12.00 x 25 games = $15,000 $15,000 totals $90,000 6) Players Fees Players: Pay to Play Players Fees - 23 players x $ 3000 = $69,000 totals $69,000

Total Revenue - Forecasted $319,000 Total Est. Ticket Sales (including Founders Club, Sponsors , Season, Walk up = Average 600 Fans / Game 23

Forecasted Profit / Loss - Junior Team $18,650 We Have Initiated a Season Ticket Drive To-date 110 people have Requested Seasons Tickets Forecasted Season Tickets sales of 300 and counting…

Timestamp Full Name City: Province: Postal Code: Today's Date

12/29/2018 12:53:32 Donald apaul Collingwood Ontario L9Y 2R4 12/29/2018

12/29/2018 13:43:44 Ken Kujala Collingwood Ontario L9Y 1X4 12/29/2018

12/29/2018 13:44:21 Kameron Kujala Collingwood Ontario L9Y 1X4 12/29/2018

12/29/2018 14:06:49 Bill Karl Nottawa Ontario L0M1P0 12/29/2018

12/29/2018 14:34:51 Carrie Karl Nottawa Ontario L0M1P0 12/29/2018

12/29/2018 14:55:14 Marie Collingwood Ontario L9Y 5B1 12/28/2018

12/29/2018 17:16:43 Leslie Lewis Thornbury ON N0H 2P0 12/29/2018

12/29/2018 17:45:11 Krista Barrasso Collingwood ON L9Y 0X1 12/29/2018 Louise Bauldry-

12/29/2018 17:49:53 Jamieson Collingwood ON L9Y0G5 12/29/2018

12/29/2018 18:14:45 Krista Matthews Stayner Ontario L0M1S0 12/29/2018

12/29/2018 18:35:06 Jack Flynn Collingwood Ontario L9Y 5C9 12/30/2018

12/29/2018 18:43:06 Tina Pritchard Collingwood On L9Y 5 K5 12/29/2018

12/29/2018 19:06:35 Cara toth Collingwood Ontario L9y4s3 12/29/2018

12/29/2018 19:11:16 Ted Lalonde Collingwood Ontario L9y5h3 12/29/2018

12/29/2018 19:14:14 Lesley Lalonde Collingwood ON L9y5h3 12/29/2018

12/29/2018 19:59:16 Debora Edgar Collingwood Ontario L9Y 4S5 12/29/2018

12/29/2018 20:52:36 Teri Aldred Collingwood Ontario L9Y 0Y8 12/29/2018

12/29/2018 23:10:59 Chuck Walton Collingwood ON L9Y2V6 12/29/2018

12/30/2018 1:22:46 Sharon leno Nottawa Ontario L0M 1P0 12/30/2018

12/30/2018 2:31:26 Cassie Baker Collingwood Ontario l9y3e7 12/30/2018

12/30/2018 8:49:16 glen wasaga beach ont l9z1j5 12/30/2018

12/30/2018 10:11:27 Greg Knights Collingwood Ontario L9Y 2A4 11/11/1970

12/30/2018 10:21:16 danny petsanis stayner ontario L0M1S0 12/30/2018

12/30/2018 15:36:47 Pat Bollenberghe Collingwood Ontario L9Y 0W2 12/30/2018

12/30/2018 18:59:24 Dan McCarthy Blue Mountains Ontario L9Y 0R6 12/30/2018

12/30/2018 20:10:05 Warren Veldhuis Collingwood Ontario L9Y5H5 12/30/2018

12/30/2018 20:19:44 Jay Henry Stayner Ontario Lom 1so 12/30/2018

12/30/2018 23:15:58 Chris potts Collingwood Ontario L9y 2h7 12/30/2018

12/30/2018 23:16:12 Jenevieve Dennis Collingwood Ontario L9Y0E9 12/30/2018

12/30/2018 23:18:03 Jason Sims Nottawa Ont L0M 1P0 12/30/2018

12/30/2018 23:18:50 Keith Hull Collingwood Ontario L9Y 4S3 12/30/2018

12/30/2018 23:21:46 Alessandro Lupo Collingwood Ontario L9Y0G5 12/30/2018 24 12/30/2018 23:28:19 Lisa Merrell Collingwood ON L9Y 4K6 12/30/2018 We Have Initiated a Season Ticket Drive To-date 110 people have Requested Seasons Tickets Forecasted Season Tickets sales of 300 and counting…

Timestamp Full Name City: Province: Postal Code: Today's Date

12/30/2018 23:34:01 Dave Edwards Collingwood Ontario L9y0c1 12/30/2018

12/30/2018 23:41:13 Dwayne Collingwood Ontario L9Y0H7 12/29/2018

12/31/2018 3:03:13 Shane Lawrence Collingwood Ontario L9y0x2 12/31/2018

12/31/2018 7:50:31 Brian Parker Collingwood Ontario L9Y0H7 12/31/2018

12/31/2018 8:03:22 Sean Rennie Collingwood Ontario L9Y 4A4 12/31/2018

12/31/2018 8:30:04 Peter Hodgson Collingwood Ontario L9y3s3 12/31/2018

12/31/2018 9:24:29 Christie's Collingwood Ontario L9Y 2L9 12/31/2018

12/31/2018 9:25:10 Fiona Lawrence Collingwood On L9Y 0X2, 12/31/2018

12/31/2018 9:27:37 Angela Gilbert Collingwood On L9Y5H2 12/31/2018

12/31/2018 10:03:07 Dennis Bell Stayner Ontario L0M1S0 12/31/2018

12/31/2018 10:06:50 Kevin Brown Duntroon ON L0M 1H0 12/31/2018

12/31/2018 10:35:16 Robert Mills Collingwood Ont L9y4j9 12/31/2018

12/31/2018 15:13:50 Brian Kemsley Nottawa Ontario L0M1P0 12/31/2018

12/31/2018 15:55:38 Corey Bristow Collingwood On L9Y0C1 12/31/2018

12/31/2018 15:57:44 Taryn Collingwood Ontario L9Y 5K8 12/31/2018

12/31/2018 17:35:04 Blaine Benoit collingwood ON - Ontario L9y5g9 12/31/2018

12/31/2018 19:26:06 Rick Roche Collingwood Ontario L9y2z9 12/31/2018

1/1/2019 20:39:11 Teddy Ottoson Collingwood Ontario L9y-0c1 1/1/2019

1/1/2019 21:24:02 Cameron Mitchell Collingwood ON L9Y 0H5 1/1/2019

1/3/2019 12:34:21 Tyler Karl Nottawa Ontario l0m1p0 1/3/2019

1/4/2019 8:43:44 James Wright Collingwood ON L9Y 4N4 1/4/2019

1/4/2019 15:02:11 John Edwards Collingwood ON L9Y2V7 1/4/2019

1/7/2019 20:32:45 Dale Hogg COLLINGWOOD Ontario L9Y 2K7 1/7/2019

1/7/2019 20:34:35 Ryan Hogg COLLINGWOOD Ontario L9Y 0C2 1/7/2019

1/8/2019 11:59:02 Greg Weeks Collingwood Ontario L9Y1B4 1/8/2019

1/10/2019 11:22:11 Nestor John Derkach Collingwood Ontario L9Y 0Z5 1/10/2019

1/10/2019 16:21:21 Rick Boyce Collingwood ON L9Y 0X2 1/10/2019

1/10/2019 17:18:15 Margaret Scanlon Wasaga Beach Ontario L9Z1Z4 1/10/2019

1/10/2019 19:24:40 Trevor Aitkins Collingwood Ont L9y4c1 1/10/2019

1/10/2019 19:29:26 Tyler Buske Nottawa Ontario L0M1P0 1/10/2019

1/10/2019 19:30:29 Kaitlyn Buske Nottawa Ontario L0M1P0 1/10/2019

1/11/2019 8:50:06 Danny Brown Collingwood Ontario L9Y 0W7 1/11/2019

1/11/2019 8:50:41 Suzanne Alfano Collingwood Ontario L9Y 5C7 1/11/2019

1/11/2019 9:18:38 Colin Egbers Collingwood Ontario L9Y 5K8 1/11/2019

1/11/2019 9:29:39 Tyler Barker Wasaga Beach Ontario L9Z1E6 1/11/2019

1/11/2019 9:33:47 David Downer Thornbury Ontario N0h2p0 1/11/2019

1/11/2019 9:36:59 Corey hawton Collingwood Ontario L9y2e9 1/11/2019

1/11/2019 9:53:17 Mike Rys Collingwood ON L9Y 4R7 1/11/2019 25

1/11/2019 10:16:32 Ian MacCulloch Collingwood ON L9Y 0A8 1/11/2019 We Have Initiated a Season Ticket Drive To-date 110 people have Requested Seasons Tickets Forecasted Season Tickets sales of 300 and counting…

Timestamp Full Name City: Province: Postal Code: Today's Date

1/11/2019 10:19:38 Sarah Collingwood On L9y0h7 1/11/2019

1/11/2019 12:03:03 Ivy Martin Collingwood ON L9Y 1S8 1/11/2019

1/11/2019 12:48:14 Daniel Dupont Kitchener Ontario N2M2H8 1/11/2019

1/11/2019 13:39:07 Bryan Olver Collingwood ON L9Y0C2 1/11/2019

1/11/2019 13:41:04 Mary Olver Collingwood ON L9Y0C2 1/4/2019

1/11/2019 16:41:46 Emma Baker Nottawa Ontario L0M 1P0 1/11/2019

1/11/2019 17:05:36 Sergio novelo Collingwood Ontario L9y4h4 1/11/2019

1/12/2019 7:36:03 Ken Kujala Collingwood Ontario L9Y 1X4 1/12/2019

1/12/2019 9:55:47 Foster Williams Collingwood ONT L9Y 0E3 1/12/2019

1/12/2019 10:01:18 Brady Kerr Collingwood Ontario L9Y2K6 1/12/2019

1/12/2019 10:05:22 Craig Holden Collingwood Ontario L9Y 0J5 1/12/2019

1/12/2019 10:05:42 emily collin on l97oc2 1/12/2019

1/12/2019 11:00:24 Courtney jackson Collingwood Ontario L9Y0C5 1/12/2019

1/12/2019 12:52:16 Al Loughery Collingwood ON L9Y5A2 1/11/2019

1/12/2019 14:32:24 Roger Hannon Collingwood Ontario L9Y 4T6 1/12/2019

1/12/2019 15:46:32 Norma Bryant Collingwood ON L9Y 4G8 1/12/2019

1/12/2019 16:43:10 Jason Price Town of the Blue Mountains Ontario l9y0s3 1/12/2019

1/12/2019 19:12:56 Heather Peters Collingwood Ontario L9y4c7 1/12/2019

1/13/2019 9:35:46 fred maltman collingwood ON ON 1/13/2019

1/13/2019 10:53:52 Pat lalonde Collingwood Ontario L9Y5G9 1/13/2019

1/13/2019 11:48:45 David Eaman Collingwood ON L9Y 5K7 1/13/2019

1/13/2019 12:33:49 Julie McMurtry Collingwood Ontario L9Y 1K1 1/13/2019

1/13/2019 12:53:25 Tayler Abbott Collingwood Ontario L9y3z1 1/13/2019

1/13/2019 19:44:52 Tara Whiteside Collingwood Ontario L9Y 4V7 1/13/2019

1/14/2019 7:26:52 TED Lalonde Collingwood Ontario l8p1h1 1/14/2019

1/14/2019 7:29:11 Lesley Lalonde Collingwood ON L9Y5H3 1/14/2019

1/16/2019 7:18:03 Christine Stayner ON L0M1S0 1/16/2019

1/16/2019 7:59:49 Owen Johnston Collinwood ONTARIO L0M 1P0 1/16/2019

1/16/2019 12:47:02 Valerie Crowe Meaford Ontario N4L 1K6 1/16/2019

1/17/2019 17:31:26 Mike Lougheed Collingwood Ontario L9Y2X7 1/17/2019

1/19/2019 14:00:49 Paul Swindall Collingwood ON L9Y 4S1 1/19/2019

1/19/2019 19:52:08 Lynda Chessell COLLINGWOOD ON L9Y4K8 1/19/2019 Ross Chessell 1/19/2019 19:52:57 COLLINGWOOD ON L9Y4K8 1/19/2019 26 1/22/2019 14:42:33 Ian Mackay Collingwood Ontario L9Y 5K7 1/22/2019 Economic Impact Research

Economic Impact Study - OHL Team vs Collingwood Junior B Team OHL Team Average number of Fans per game 4000 As per Economic Impact Study - Total estimated spend /game - Surrounding restaurants, bars and overall retail $350,000 Representing an individual spend per person per game $87.50 Game Annual Economic Impact of OHL team 68 Season 34 Home Games $11,900,000 Calculated over a 10 year term 10 $119,000,000

Collingwood Average number of Fans per game 750 Junior Team Total estimated spend /game - Surrounding restaurants, bars and overall retail $49,219 Representing an individual spend per person per game (Calculated at this percentage of the OHL #) 75% $65.63 Game Annual Economic Impact of the Junior B Team 50 Season 25 Home Games $1,230,469 Calculated over a 10 year term 10 $12,304,688

Potential Economic Impact to the Collingwood Downtown BIA forecasted at…… $ 1.2 Million annually $ 12.3 Million over 10 years

27 Tenancy Proposal Terms

The Collingwood Admirals Hockey Team accepts the tenancy proposal terms in principle as set out by Town of Collingwood in their “Collingwood Junior Hockey Bid Process”

28 Collingwood High Schools

The Collingwood Admirals Junior Hockey Team have reached out to local high schools to ensure their support in the facilitation of player/student enrollment availability. Both Jean Vanier Catholic and Collingwood Collegiate High Schools have been contacted in preparation for the upcoming 2019 – 2020 season.

John Collingbourne – Principle at Jean Vanier Catholic High School has pledged his staff’s full support for any player / student enrollment at his school. He looks forward to working with the Junior B team going forward in Collingwood.

29 Collingwood High Schools John Collingbourne – Principle at Jean Vanier Catholic High School

30 Letter of Reference Collingwood Minor Hockey Association

31 Letter of Reference Scott Moore Former President Rogers Sportsnet & NHL Properties

32 Letter of Reference - Sponsor Brent Kelly – McDonalds Collingwood & Wasaga Beach

33 Letter of Reference - Sponsor Warren Sly – Blue Mountain Chrysler

34 Letter of Reference - Sponsor Geoff Conway - Northwinds Brewery Limited

35 Collingwood Admirals Hockey Team Owners Letter to Collingwood Dear Collingwood,

It has been a long time since you have had the ability to cheer for your own junior hockey team. It has been our sole objective to provide you with a team for the past 2 years. Our group started coordinating its efforts shortly after your Junior C entry was lost due to an OHA appeal from Stayner. Your former mayor, Terry Geddes has been on a mission and we have spent many countless hours discussing the perfect structure and holistic hockey approach to bring a community based junior hockey team to the Town of Collingwood. Terry’s passion for the community, passion for the game of hockey and his requirement to do the right thing has fueled our resolve to meet and exceed our objective. We are almost there!

Over 1 year ago we initiated our research on various leagues and teams available for Collingwood. Based on several meetings with the town, it was evident junior hockey was a priority. Junior B had enjoyed past success and it was important that local players would have an opportunity to play. At the time the GOJHL (Junior B) was not interested in expanding. We researched other avenues, other leagues. In January, 2019 the GOJHL (Junior B) called and suddenly wanted to expand. They chose Collingwood ….. fortunately our group maintained communication and dialogue with GOJHL (Junior B) executives while performing our due diligence with the town, OHL partners and other leagues.

We shared our successes with the GOJHL; initiating an OHL exhibition game played at the Eddie Bush Memorial Arena in September. We shared how the town supported our ownership group for this game. We shared how we sold sponsorship packages to 30 different sponsors for a 1 night event. We shared how the community supported the game and sold out all seating and standing room - to the point there were hundreds of people were looking for available tickets. We shared how Collingwood Minor Hockey partnered with us on the night with a successful 50/50 draw….and how the town purchased a new score clock befitting of a junior hockey arena. Collingwood was ready for a junior team………The GOJHL was impressed.

We highlighted our ability to align with Ron McLean and Tara Sloan for Hometown Hockey to help bring Junior Hockey to the forefront on a national stage. Hometown Hockey helped initiate our website and ultimately started our season ticket drive to where we have over 110 people wanting season ticket packages for the first season of play. Multiple contacts have reached out to us as potential coach’s, players, sponsors and volunteers through this website.

Overall…we have final approval for a Junior B expansion team, we have confirmed an affiliation with the Owen Sound Attack in terms of team and player management, we have maintained our Collingwood identity and honored the towns history and heritage by naming the team the Collingwood Admirals……Collingwood will have a community based Junior B Hockey Team with local ownership and local support.

As your ownership group, we are proud and privileged to support Junior B hockey in our community. Congratulations Collingwood ! Andy Pritchard Paul Jeffrey Mark Thompson 36

COLLINGWOOD COLTS TIER II JR A SWIFTSHOT HOLDINGS

Business Overview

Prepared by:

David Steele and The OHL 3765 Line 12 N., Coldwater, ON L0K 1E0 T: (519) 729-9656 I E: [email protected]

COLLINGWOOD COLTS TIER II JR A ​ Business Overview ​

TABLE OF CONTENTS ​

1. Our Mission – Who We Are 1

2. Collingwood Colts in the Community 4

3 . Hockey and Business Operations 7

4. Management and Owners 8

5. Financial Requirements 15

6. Economic Impact to The City of Collingwood 15

7. Additional Facts and Considerations 17

1. Our Mission – Who We Are

OUR MISSION:

SUPPORT OF THE COMMUNITY, ATHLETIC AND CHARACTER DEVELOPMENT FOR ALL THE YOUTH OF COLLINGWOOD. THIS PARTNERSHIP WILL LEAD TO CELEBRATING OF A NATIONAL JUNIOR HOCKEY TROPHY IN THE RBC CUP, WHICH WILL BRING GAINFUL ECONOMIC IMPACT TO THE CITY OF COLLINGWOOD AND ITS BUSINESS COMMUNITY.

In order to do that, we need to bring an OJHL Tier II Jr A Hockey team to Collingwood.

Our company, Swiftshot Holdings Inc., has purchased an OJHL Tier II Jr A Hockey team and we have received approval from the league to move the team to the City of Collingwood.

Our team will be called the Collingwood Colts.

The Collingwood Colts will be dedicated to the ownership, operation and the success of the Collingwood based OJHL Tier II Jr A hockey program. That commitment will extend to the community, the residents of Collingwood and surrounding area and the development of coaches and youth.

We will create a program that will develop young local and regional hockey players and give them a path to a Junior hockey career without having to leave the area at a young age to do so. From when they start playing minor hockey, up to College, University, Junior A and OHL hockey, young players will be able to develop and learn from the best in the business in a model that has proven to deliver vocational and professional careers, making Collingwood players dreams come true.

The Collingwood Colts Tier II Jr A hockey club will participate in the Hockey Canada Sanctioned Canadian Junior Hockey League (CJHL) within the Ontario Junior Hockey League (OJHL), which is part of a National League that competes for the RBC Cup.

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Who We Are Our ownership group includes: David Steele, Russel Urbanoski and Howie Campbell and Jim Payetta of the Horsepower Sports & Entertainment Group Inc., who are the owners of the OHL Barrie Colts Hockey team.

Together, we have over 100 years of successful business experience. We have decades of experience in operating successful hockey operations including the OHL Barrie Colts and the Junior C Stayner Siskins.

David Steele will be the President of the Collingwood Colts.

David brings a wealth of hockey knowledge and experience to the Collingwood Colts, most recently as the Head Coach and General Manager of the Stayner Siskins Junior Hockey Club. David knows Hockey and the area of Collingwood very well.

Howie Campbell, President and Governor of the OHL Barrie Colts and Jim Payetta, VP of Business Development and Marketing for the OHL Barrie Colts, will be working with David in all aspects of the business and hockey operations of the Collingwood Colts.

David’s bio, and the bios of the other members of our ownership group, are included later in this document under the Management and Ownership section.

Additional Support Staff includes:

Jason Ford GM, OHL Barrie Colts Jason is the current GM of the OHL Barrie Colts. Jason has been with the Colts for over 20 years and brings vast experience in recruiting players and developing hockey programs.

He oversees a staff of 8 scouts and an Assistant GM, all of whom will also be working on recruiting players for the Collingwood Colts.

Jason will be working closely the GM of the Collingwood Colts and together they will be recruiting players locally in the Collingwood area as well as other areas of the province.

Dale Hawerchuk Head Coach, OHL Barrie Colts Dale played 16 seasons in the NHL including six seasons as of the Jets and was th inducted into the in 2001. He is in his 9 ​ season as head coach of the OHL Barrie ​ Colts. Before joining Barrie, Dale was the President, director of hockey operations, and primary owner of the Junior A team the . ​ ​ ​

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Dale brings a level of hockey experience that few teams in any league in North America can boast. He has played at the highest level, has won two Memorial Cups as a player at the OHL level, has coaching experience at the Junior A and OHL level and brings experience as an owner and director of Hockey operations at the Junior A level.

The list of Dales accomplishments as a hockey player and coach is far too long to list here. Some of the highlights of his career are highlighted in his bio in the Management and Owners section later in this document.

Todd Miller Assistant Coach, OHL Barrie Colts th Todd Miller is in his 9 ​ season as Assistant Coach with the OHL Barrie Colts. Todd’s playing ​ career includes 3 years as an OHL player and 6 years playing professional hockey.

Todd has worked as a Pro Hockey Scout and is in demand as a skills coach. He has been a skills coach for many ex NHL players as well as current NHL players. Todd also runs the Barrie Colts Hockey School and brings valuable experience in skills develop and training to the team.

Billy Smith Director of Goaltending, OHL Barrie Colts Billy Smith played in parts of 18 seasons in the NHL as a goaltender. He spent most of his career with the New York Islanders and was part of their magical run in the 80’s to 4-consecutive Stanley Cup victories. While doing so, he captured a Vezina Trophy (1981-82 Best Goaltender), William M. Jennings Trophy (1982-83 Best Goaltending Duo) and a Conn Smythe Trophy (1982-83 Playoff MVP).

He wasn’t out of hockey for long after retiring in 1989 and being inducted into the Hockey Hall of Fame in 1993. He joined on with the expansion Florida Panthers Hockey Club as their Goaltending Coach before being named an Assistant Coach from 1998-2001.

Billy Smith is one of the best Goaltending Coaches in the business and we are fortunate to have him as part of our team and will be using his talents for both recruiting and helping train our young goalies.

Company Details We incorporated Swiftshot Holdings in the province of Ontario on October 1, 2018 in order to purchase a Junior A hockey team.

The company address is: 3765 Line 12 North Coldwater, ON L0K 1E0 T: (519)729-9656 I E: [email protected]

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2.Collingwood Colts in the Community

Having a Junior A Team in the City of Collingwood is much more than the product fans will come to see on the ice. It’s about involving the community in many ways in addition to attending games.

We will draw on the previous successes and practices that the OHL Barrie Colts have created and implemented in that community that have made the brand one of the most well known in the province. And we will draw on the success that has been enjoyed by Stayner Siskins in the community of Stayner.

Our plan will revolve around a number of key elements and partners:

● Collingwood Minor Hockey Development of Coaches and Players ● Schools in the Community ● Charitable and Community Causes ● Local and Regional Media ● Tourism Partners ● The City of Collingwood

Collingwood Minor Hockey Developing programs with Collingwood Minor Hockey will be an important part of the Collingwood Colts involvement in the community. Our will be to make every child playing in the minor hockey system feel like they are part of the team; that they too are “Collingwood Colts”. Our program will include:

● Team fundraising programs, which will help the teams and the league raise much needed funds ● Hosting skills learning programs – including hockey camps ● Working with organizations like “Jump Start” to give less fortunate kids the opportunity to play hockey ● Programs that help mentor minor hockey coaches ● Creating a development program so that local minor hockey players will have a chance to play their entire hockey careers in the area – from Atom right up to Junior A and the OHL

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Minor Hockey Coach Mentoring One of the unique programs we will bring to Collingwood is a mentoring program for minor hockey coaches. Many coaches at this level are new to coaching and our program will help them develop the skills and programs they need in order to best coach their young players.

The program is a result of a direct action Hockey Canada and its member Branches have taken ​ ​ since the Coaching Association of Canada's evaluation of the NCCP in 1995 and the Molson ​ ​ on player development of 1999. Mentoring of coaches at all levels, and specifically minor hockey, is the key to the future growth of coaching in Collingwood.

The outcome is improved player development through the establishment of our Collingwood coach mentoring program.

Schools in the Community Our school program will be another important segment of our community program. Our program will follow the program developed by the Barrie Colts OHL team and includes the following elements:

● Helping schools raise much needed funds. The Barrie Colts program, now in it 6th ​ season, has donated more that $500,000 to local schools to help with everything from funding playground and sporting equipment to music instruments and smart boards ● We will visit every elementary school in the community and host an assembly where Collingwood Colts players will talk to students about the importance of physical activity, eating right, team sports, learning and other topics ● Giving students who may not have the opportunity to see a high level hockey game the opportunity to do so

Charitable and Community Causes Being part of the community is not only important for charities and other community organizations … it’s important for our players. It’s important for them to learn to give back, to be able to speak in public and to be good people.

Through various programs we will help local charities raise funds and awareness. We will create programs similar to what we have in other communities including:

● Player visits to charitable events, hospitals, seniors homes, etc. ● Donating tickets and team merchandise to charitable events ● Making direct donations to charities in Collingwood ● Bringing people to games that do not have the means to attend ● Implement a year-round 50/50 draw that benefits the community

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● Surprise events that will be part of the ‘Colts in the Community’ program ● Creating events like “Colt for a Day”, where kids get the opportunity to be on the team for a day and play games with members of the Collingwood Colts ● Group game night events and activities ● Skate with the team public skating ● Annual golf tournament raising funds for the community

These and many other initiatives will be an important part of our involvement in the community.

Local and Regional Media Having good relationships with local and regional media is an important element for a number of reasons. It helps promote the games and keeps fans interested and excited, it helps create ongoing awareness of the team and it brings attention and promotion of the community.

In addition to having the team covered by sports news and reporting, our program will have some key components including:

● Home games broadcast on Rogers Cable – It will also allow fans to watch games that are outside of the community or unable to attend every game. The broadcasts also help promote the City of Collingwood ● We will see a radio broadcast partner for the same reasons as above ● Internet streaming of the games is another component of the media landscape that will be exploring the feasibility of including ● Media partners will also important partners to help us create contests, giveaways and other fan involvement activities

Tourism Partners Tourism is an important part of having a Junior A team in your city. The team will offer visitors another activity while visiting and will also attract visitors to Collingwood who will ‘make a weekend out of it’ in planning a trip.

We will be working with the various tourism partners in the Collingwood area to help attract fans to attend games and to educate fans who have come from out of town about what there is to do and see in Collingwood. Hotels, restaurants, attractions and the cities tourism department will all be partners we will be reaching out to.

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The City of Collingwood Our most important partner in the Collingwood Colts will be The City of Collingwood.

We don’t need to sell you on why having a Junior Hockey team in the Eddie Bush Arena is good for the city. What we do need to sell you on is that we are the right partner to do it and that a Junior A team is the right league to bring to Collingwood.

The league our team will be participating in is a national league with a high profile at the national level. Winning a championship at this level will bring awareness to the City of Collingwood across the country, including lots of national media exposure.

The Collingwood Colts will only be a long-term success if we have a mutually beneficial relationship with The City of Collingwood.

Our goal is to not just be there for the first 5 or 10-year term. Our goal is for the Collingwood th th th Colts to be there to celebrate the 10 ,​ 15 ,​ 20th, and 25 ​ anniversaries and beyond. ​ ​ ​ Our management team and owners know what it takes to be in a successful long-term th relationship with a municipality. The OHL Barrie Colts will be celebrating their 25 ​ anniversary ​ next year. We understand not only what a team needs to be a success, but what a community needs as well.

3. Hockey and Business Operations

Why do we want to bring a Junior A team to Collingwood? The answer is because for us, it makes good hockey sense and good business sense. Our ownership group is very unique when it comes to our motivation. No other group will have the same interest as our group.

For us, having a Junior A team in Collingwood gives us the opportunity to develop players in a complete system. It gives us the ability to recruit players and keep them in our organization right up until they sign pro level contracts.

We already have systems in place. We have scouts, we have trainers, we have coaches, we have business operations, we have the front office and the team experience.

Our group has run a successful OHL team for 14 seasons. Our team has run a successful Junior C team for 6 seasons. We know the Ontario Hockey Association and we know the business of sports & entertainment.

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You read earlier about the experience of David Steele, Jason Ford, , Todd Miller and Billy Smith regarding hockey operations and you will read about Russell Urbanoski, Howie Campbell and Jim Payetta’s hockey and business experience in the next section. But we also want to point to the other members of our organization who bring valuable expertise and experience to the table in our operation of the Collingwood Colts.

We have professionals in the areas of game day operations, social media, public and media relations, front office administration, ticket sales, sponsorship and promotions, food and beverage operations, and merchandise marketing and sales.

No other Junior team in the province will have access to the level of expertise and professionals that we have.

As well, our group has operated a number businesses successfully as you will see in the following bios.

We know how to make businesses work and we know how to make hockey teams work.

And WE WANT TO WIN AN RBC CUP FOR COLLINGWOOD! ​ Having a successful Junior A franchise will help us win not only with the Collingwood Colts, but with our other teams as well. We can share player development techniques and recruitment, scouting, coaching systems, even equipment and nutrition programs with the local Junior C teams that David Steele already has a good relationship with.

​4. Management and Owners

The members of our ownership and management team are:

● Russell Urbanoski ● David Steele ● Christina Steele ● Howie Campbell ● Jim Payetta

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Russell Urbanoski Russell Urbanoski is the president and founder of Nutrafarms Inc. who works with local farmers in assisting the community to readily attain drug-free meat products.

After spending nearly two decades sourcing and supplying the highest quality in natural food to families across Ontario, Russell maintains the belief that offering a niche market with a growing consumer base to local farmers, and one in which they can fairly compete is essential to the surging success of community growers and consumers, alike.

Russell’s involvement within Southern Georgian Bay is prevalent in everyday business dealings through his connections to the farmers who live there and the people of the towns who consume the product. Collingwood in particular has been a continuous area of involvement in the Nutrafarms program, with its main beef farm located in the Collingwood Hills.

Nutrafarms now heads into its fourth year as the main sponsor for the Stayner Siskins Junior A Hockey Team. The importance of quality nutrition sourced in its athlete’s own backyards, makes the partnership a perfect fit and sits well within Russell’s personal appreciation for hockey. Community ties in any fashion support the core values that both Russell and the Nutrafarms brand stand behind.

Some of Russell’s fondest memories as a father to his children were in their younger days, on the ice at the rink. He finds great value in youth having access to sports not only in their own participation, but also in the access to older, more developed and role-model type athletes. Community hockey is an essential in a town for it’s a ability to endorse connections, common ground, active lifestyles and provide a healthy outlet for children to thrive and grown within.

Russell finds himself looking for increasing opportunities to foster and grow this kind of environment and mindset within communities such as those in Southern Georgian Bay, whether that be through sponsorship, getting schools involved, or working with local Minor Hockey Teams more directly.

David Steele David Steele has worked with Russell Urbanoski since 2002 and has built 2 successful companies that support agriculture in the greater Collingwood rural areas.

David currently works as the Vice President of Operations for Nutrafarms Inc. and is President of Georgian Bay Meat Packers Inc.

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David is also currently the Head Coach and General Manager of the Stayner Siskins Junior Hockey Club. David’s playing experience includes, OHL Frontenacs, Teir II Junior A , Junior B Brockville Tikis and the Amherstview Jets Junior C.

David has an extensive coaching and development background, Georgian College mens and womens varsity hockey Head Coach, Major Midget AAA Associate Coach, Junior B Associate Coach, PJHL Head Coach and General Manager in the PJHL. Achievements include, division Cherrey Cup Championship GOJHL 2013-14. Division Championship Stayner Siskins 2016-17, st 2017-18, currently 1 ​ 2018-19. Carruthers Division Champions and Northern Conference ​ Champions 2017-18.

David was also the University Skating School Hockey Skills Head Instructor. David brings with him 8 years of successful Junior Hockey Team Management within the Ontario Hockey Association (OHA) and a total of 20-years’ experience with minor hockey and community hockey program development.

Christina Steele Christina Steele is a graduate from University of Guelph for Bachelor of Commerce as well as a FCUIC management designation. She was employed in the financial services for 15 years prior to relocating to the Simcoe Region to be closer to the farms we contract. Most recently, she has completed the food handler safety supervisor course with the Ontario Independent Meat Processors on April 26/17 and completed her first aid course in Orillia on April 24 and 25/17. With these two updated courses she will be able to be the main contact at the plant and will meet the OMAFRA regulations. Christina is responsible currently for bookkeeping, office management of Collingwood Colts Tier II Jr Hockey Club. She has been instrumental in hiring and developing a strong team atmosphere within her previous two managed companies to ensure the highest quality product to the community of Collingwood.

Howie Campbell Howie Campbell has more than 35 years of experience as a successful entrepreneur, business owner and manager.

After working several years at United Westburne, Howie bought his first electrical supply company - Independent Electric Supply, at the ripe age of twenty-one. Not long after, he joined in partnership with his father and brother to buy Sesco Electric Supply Inc. and Queensway Electric Supply Inc., which were later amalgamated.

Over the next 25 years, Mr. Campbell grew the company to be one of the most successful electrical supply companies in the country. Howie then negotiated the sale of the company to

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retail giant Home Depot. Howie stayed with the company for two years to oversee a smooth transition. Mr. Campbell then began to pursue other business opportunities.

Howie had a long time dream of owning an OHL team and in 2005 he purchased the majority of the shares in the OHL Barrie Colts Hockey Team. Since taking the helm of the team as Governor and President, the team has been to the OHL finals twice and has produced many NHL stars including Mark Sheifele, Aaron Ekblad, Tanner Pearson, Kyle Clifford and many, many others.

In addition to making the Colts one of the most successful OHL franchises, Mr. Campbell has created a portfolio of private companies that range from construction supplies and products to traffic services.

Today he serves in two capacities with Horsepower Sports & Entertainment Group Inc. as President of the company and as President and Governor of The Barrie Colts.

As the Governor and President of the Barrie Colt’s Hockey Club, Howie Campbell has been able to combine his love of hockey with his love of business. An avid fan who has played the game since age 6, he has a made a dream come true. Howie and his partners remain committed to winning a .

As President of The HorsePower Sports & Entertainment Group Inc., Howie acquired interest in Barrie Speedway and Tangle Creek Golf Course, which made The HorsePower Sports & Entertainment Group Inc. the largest sports & entertainment company north of .

Since moving to Barrie, Howie and The Barrie Colts have continued to be heavily involved in supporting numerous local charities. He has boosted the Colt’s support of their local community including the “adopt a school” program and starting the Barrie Colts Community Fund, which together have donated over $1,500,000 back into schools and various charitable groups in Simcoe County and the Barrie area.

Mr. Campbell is also committed to growing minor hockey in Central Ontario. Barrie Minor Hockey teams and AAA teams proudly wear the Barrie Colts logo and are known as Barrie Colts and the OHL Barrie Colts support many programs and fundraising efforts to promote and support minor hockey.

Jim Payetta Jim Payetta is an entrepreneur and business executive with over thirty years of experience in a variety of businesses.

Jim attended North Texas State University in Denton, Texas.

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Mr. Payetta’s first company was an audio/visual production company and recording studio that he formed in Toronto in 1983. The company produces music and audio tracks for television shows, films, and radio and television advertising and is still a thriving business today.

In 1987 Jim started an advertising agency. He grew the company, through organic growth and acquisitions, into an agency with three offices in Canada and an impressive list of national and regional clients. Taking on a partner in 1991, the agency named changed to Benjamin James Marketing and Advertising and became well known as a creative agency with marketing expertise. The agency merged with Parallel Strategies of Calgary Alberta in the mid 90’s. The new agency, Parallel Creative, was one of the top 20 largest agencies in Canada with 7 offices and 160 employees. Jim and his partner negotiated the sale of the agency to a public company in the late 90’s. Mr. Payetta stayed on as Director of Strategic Planning until 2000.

In 1999, Jim formed Dual Media Productions Inc. Dual Media produced three television series, published a number of magazines and created a sophisticated e-commerce solution for the marine industry and for consumers of boating related products. In addition to acting as President of Dual Media, Mr. Payetta was also Executive Producer of the television programs and Publisher of the magazines. Dual media was sold to a public company at the end of 2003.

In 2004 Jim and Lyle Stein, formerly of Sceptre Investment Counsel, formed Red Barn Capital Inc., a private wealth management company in Toronto Ontario. Jim also began investing more time in Blue Sky Business Development, his long time holding company, which focuses on mergers and acquisitions of private companies and also acts as a consultant in business development, financing, and mergers and acquisitions.

One of the companies Jim purchased in 2007 was Barrie Speedway. In 2008 Mr. Payetta and Howie Campbell negotiated a deal that saw Barrie Speedway become part of the company that owns the Barrie Colts OHL Hockey Team and Jim became a partner in that company, The Horsepower Sports and Entertainment Group Inc., working with Howie Campbell to make the OHL Barrie Colts one of the most respected OHL Franchises.

Mr. Payetta has valuable experience in the advertising and marketing industry, the media industry, the entertainment and sports industries and the investment industry.

Jim has won over 100 national and international awards for creative excellence in advertising and is the past President of the Canadian Association of Professional Advertising Agencies. Jim has consulted with many companies in the areas of marketing, business development and mergers and acquisitions.

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Dale Hawerchuk In addition to Mr. Hawerchuk’s earlier highlighted career, following is a list of his accomplishments in hockey:

● RDS Cup (QMJHL Rookie of the Year) (1980) ​ ​ ​ ​ ​ ● Trophy (QMJHL Playoff MVP) (1980) ● QMJHL Championships (1980 and 1981) ​ ​ ​ ​ ● Memorial Cup championships (1980 and 1981) ​ ​ ​ ​ ​ ● Memorial Cup All-Star First Team (1980 and 1981) ​ ● Jean Béliveau Trophy (QMJHL Scoring Champion) (1981) ​ ● QMJHL First Team All-Star (1981) ● Michel Brière Memorial Trophy (QMJHL Player of the Year) (1981) ​ ● Stafford Smythe Memorial Trophy (Memorial Cup MVP) (1981) ​ ● CHL Player of the Year (1981) ​ ● Played in NHL All-Star Game 5 times - 1982,1985,1986,1988,1997 ​ ​ ​ ● winner (1982) ​ ​ ​ ● World Championships bronze medal (1982 and 1986) ​ ​ ​ ​ ​ ​ ● World Championships silver medal (1989) ​ ​ ● NHL Second Team All-Star Centre (1985) ​ ​ ​ ​ ​ ● Championships (1987 and 1991) ​ ​ ​ ​ ​ ​ ● First NHL player to reach 1000 career NHL games before age 31 ● Inducted into the Hockey Hall of Fame in 2001 ​ ​ ​ ● "Honoured Member" of the Manitoba Hockey Hall of Fame ​ ​ ● Inducted into the Buffalo Sabres Hall of Fame in 2011[4] ​ ● On April 5, 2007, Hawerchuk was inducted into the Phoenix Coyotes Ring of Honor[1] ​ ​ ​ ​ ​ joining and . The Jets/Coyotes franchise retired his number 10 on April 5, 2007. Unlike Hull and Steen, who were honored in Jets colors, Hawerchuk's number was retired in Coyotes apparel, despite the fact that Hawerchuk never played in Phoenix and all of his time with the team was in Winnipeg.

On April 5, 2007, Hawerchuk was inducted into the Phoenix Coyotes Ring of Honor[1] joining Bobby Hull and Thomas Steen. The Jets/Coyotes franchise retired his number 10 on April 5, 2007. Unlike Hull and Steen, who were honored in Jets colors, Hawerchuk's number was retired in Coyotes apparel, despite the fact that Hawerchuk never played in Phoenix and all of his time with the team was in Winnipeg.

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5. Financial Requirements

The start up of the company was completed solely on private investment from the Ownership and Management Team listed above. Our group has the demonstrated financial stability to endure any years that may suffer financially.

A Junior A team in Collingwood, owned and managed by our group, will be not only a long term success in the community, but will be a model for a new system of hockey and player development in the country.

6. Economic Impact

There is a direct economic impact to The City of Collingwood from having a Junior A team.

There has not been a formal study conducted by any Junior A or OHL team or by the league on the economic impact a junior team has on the cities in which they reside.

However, a formal study was completed in 2011 for the ’s Kelowna Rockets (a CHL Junior league team). The study was conducted by professor Kenneth I. Carlaw of the University of British Columbia. Tourism Research Institute and STEAM (Sport Tourism Economic Assessment Model) was used to quantify the impact of the junior team.

The year studied was the 2009/2010 season. The findings showed that the total economic impact attributable to the Kelowna Rockets to be $31.5 million per year.

Consider the following facts:

● As per the study referred to above, the Junior A team in Collingwood would have a direct economic impact to the City of Collingwood of approx. $7.75 million per year (using ​ ​ results from WHL study on Kelowna Rockets. Kelowna has a population of just over 100,000 and a seating capacity of 6,000 seats. The City of Collingwood population and the seating capacity is approx ¼ of that size) ● The study considered revenues from the amount spent on hotels, restaurants, local suppliers, retail shopping, travel costs, jobs, etc. ● Hundreds of thousands of dollars per year in media value from television and radio broadcasts would be generated ● Part-time jobs for Collingwood residents will be offered

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● The Barrie Colts contribute over $250,000 per year back to local charities though the 50/50 draws and various fundraising activities, including over $500,000 that has gone directly to local schools over the last 6 years. The Collingwood Colts will be following the same programs. We anticipate having a significant impact on local schools and charitable groups ● We will be using local suppliers for 90% of required equipment and operational expenses

(FYI: Article taken from Hockey Canada website)

RBC Cup National Championship TEAMS SET FOR 2018 RBC CUP Five teams to compete for Canada’s National Junior A Championship in B.C.

May 11, 2018

CHILLIWACK, B.C. – The Chilliwack Chiefs will welcome four Canadian Junior A regional ​ champions to the 2018 RBC Cup, Canada’s National Junior A Championship, set for May 12-20 in Chilliwack, B.C.

The Chiefs and four regional representatives – Ottawa Jr. Senators (East), Steinbach Pistons (West), (Central), and Wenatchee Wild (Pacific) – will go head-to-head for the national title at the 4,851-seat Prospera Centre.

RBC Cup action begins Saturday, May 12, at 2 p.m. PT when the Wellington Dukes take on the Ottawa Jr. Senators. The opening ceremonies will officially kick off the tournament prior to the start of the 7 p.m. PT game between the host Chiefs and Wenatchee Wild.

“After months of hard work and preparation from our community, we could not be more excited to welcome the teams and fans to the 2018 RBC Cup,” said Chief David Jimmie, co-chair of the local host committee. “With five great teams set to compete for a national championship and a variety of ticket options available, fans have an amazing opportunity to witness the highest level of Junior A hockey in the country.”

Full-event ticket packages are available for purchase online now at HockeyCanada.ca/Tickets, which includes one reserved-seating ticket to all 13 RBC Cup games for $179. Regional team packages are also available for purchase for $80, and include one ticket to each round-robin game for a specific team. As with all of Hockey Canada’s national championships, all net proceeds from ticket sales remain in the host community as a legacy to support programs that foster the growth of hockey.

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Single-game tickets can be purchased online now at HockeyCanada.ca/Tickets, or at the Prospera Centre box office. All single-game, reserved-seating tickets for the preliminary round cost $18 for adults and $12 for youth ages 3-18. Tickets for the semifinals are $23 for adults and $17 for youth per game, and $28 for adult and $23 for youth for the championship game.

Historically, the event has generated more than $2 million in local economic impact, with the event proceeds being directed to supporting hockey development in the community.

For more information on the 2018 RBC Cup, please visit HockeyCanada.ca/RBCCup, or follow along via social media on Facebook or Twitter.

7. Additional Facts and Considerations

● We have purchased a Tier II Jr A Hockey Team presently operating in the Ontario Junior Hockey League (OJHL). ● The investment is upwards of 1 million dollars for the team purchase, equipment, and move to Collingwood. ● All investments are cash with no outside debt incurred. ● We are seeking a 5-year minimum commitment from the city of Collingwood on tenancy for the Eddie Bush Arena with a preference for a 10 year agreement, ● We are committed to create a Mentor Program for Collingwood girls and boys Minor Hockey. ● We will be committed to community, including 50/50 donations towards the Master Waterfront Project, commitment to community events Eg. Santa Clause Parade, visits to the elementary schools as well as high schools to support events taking place ie, fundraising or sport related events such as high school hockey volunteers. ● Canadian Junior Hockey League (CJHL) National Level Team recognized and ranked across Canada. ● CHCH National Broadcasted game. ● Both Local and Corporate sponsorships with a priority program to support the Collingwood based sponsors over non-Collingwood based business. ● Involvement and support of Community Improvements initiatives through volunteerism and donations. ● A partnership with the City of Collingwood and its residents. The Collingwood Colts model within the OJHL does not require any subsidies from the city or its residents to operate successfully. Our group is financially independent and stable with decades of ​ High Level Junior Hockey organization management and 100 years combined ​ ​ ​ ​

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successful business management. Our experience will provide the city of Collingwood ​ with a solid consistent form of entertainment for many years. The Collingwood Colts will sustain a start-up and we have already begun to recruit a competitive team, coaching staff and management office. ● Scholarship and Trade Apprentice opportunities. The Collingwood Colts will offer an opportunity for its locally developed players to achieve a NCAA education scholarship, CIS Canadian University Scholarship, OHL Scholarship and a Collingwood Team Scholarship. Collingwood Colts also realize that those local children committed to developing to the highest level may not have had time work due to hockey development commitments, it is our commitment that the Collingwood Colts will assist the youth in job placement through our many relationships and business within and outside the community. Union Apprenticeships in Plumbing, Mechanical, Carpentry, Electrical, Heavy Equipment Mechanics, Heavy Equipment Operation will be available to locally developed players through the business relationships of the ownership.

We are excited for the future, for the team and for the City of Collingwood.

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Minor Hockey Coach and Player Development Mentorship Program

The purpose of this program is a result of direct action Hockey Canada and its member Branches have taken since the Coaching Association of Canada's evaluation of the NCCP in 1995 and the Molson Open Ice Summit on player development of 1999. Mentoring of coaches at all levels and specifically minor hockey is the key to the future growth of coaching in Collingwood. The ultimate outcome is improved player development through the establishment of a Collingwood coach mentoring program. Mission:

Collingwood Colts is dedicated to coach development within its grassroots programs; Timbits Blackhawk, Lightening through Midget. We believe that coach development will have positive impacts on our players, and coaches both on and off the ice. How do we get started?

1. Create a system of mentor/master coach for every minor hockey association. One master (David Steele Collingwood Colts) for boys and girls minor hockey teams. Ensure that coaches are trained to reward and encourage a child’s use of creativity and imagination while practicing and playing. Attend Minor Hockey meetings for both Blackhawks and Lightening to establish a baseline of coaching knowledge with each levels coaches.

2. Review Certification requirements and recommend OMHA and Hockey Canada required certifications. Support the completion of all mandatory and volunteer requirements regarding certifications. (eg. Respect in Sport, Gender Identity Information, along with Community Sport Coach Level 1 Intro to Hockey Coach and Level 2 Coach Level.)

Provide a one day orientation including on ice and off ice preparation at the expense of the Collingwood Colts Junior A Club. The workshop has two components. One component consists of an outline of how to plan, schedule and communicate efficiently with the parents and players of your team, and the other is a combination of both on and off ice instruction going through simple but common issues while running a practice. This instruction is open to all Collingwood boys and girls minor hockey coaches, assistants, team managers and parents that are interested or want to get involved in coaching.

Provide a one day open development camp, open to all minor hockey boys and girls registered or previously registered to Collingwood Minor hockey where we will have Dale Hawerchuk and Todd Miller as well as the Collingwood Colts Junior A coaches running 8 hours of development practices. These will be “free” to the parents and players of Collingwood minor Hockey.

A mentor is defined by Webster as: a trusted counselor or guide A mentor in essence is a leader. Leader: An individual in a group who exerts influence on others. Key Goals and Objectives

Goal: To increase the overall participation in Coach Mentorship Program.

Objectives:

1. To publicize the program and its benefits in a variety of print material through advertisement, the Hockey Newsletter, and the Collingwood Minor Hockey Website. 2. To track our participants perceptions and satisfaction with the programming offered and to act on any changes that are required in a timely manner. 3. To offer 2 Player Development days and 2 Coach Mentorship Orientations, one during our summer development program and a second prior to commencement of the regular season. Conduct a Coach Orientation Workshop

(2-Orientation Workshop to educate and give confidence to volunteer coaches.)

 Give new coaches information to prepare to step on the ice.

 In Class and on Ice session.

 Evaluating players; develop your team communication; team building

 Mentors, coaches, Master Mentor in attendance

Orientation Adgenda:

1.  Stand-alone classroom sessions & classroom with ice sessions 2. Classroom sessions = 1 hrs each 3. Teach how to schedule practices and games 4. Show what tools and resources you will need on and off the ice 5. How to dress 6. What equipment will you need on the ice 7. Develop a team profile & player evaluation & team selections 8. Team building & planning, events off ice that can bring your team together 9. Communication eg. Team Snap Ap 10. Managing player performance online tools that are free that may help you evaluate players 11. Ice Sessions = 1.5 hrs each 12. Running a practice, keeping their attention, engaging and entertaining the participants 13. Skating 14. Puck Control 15. Shooting 16. Creating Offense and defending 17. Small Area Games

Goal: To offer 2 Coach Mentor Training Orientation Identified above.

Objectives:

1. To educate new coaches on the mentorship program. 2. To partner with local associations to increase awareness for the program and the stakeholders involved.

Designing initiatives using information gathered from evaluation surveys and workshops is the main step in moving forward with a critical path and putting something tangible in place. Take a look at what other associations are doing for coach development.

Goal: To offer weekly support from the Collingwood Colts organization through player and coaching staff attending practices of the boys and girls minor hockey.

Objective:

1. To offer follow up support to coaches and players after 2 orientations preseason. 2. To add some drills and have one on one discussions about the challenges the minor hockey coaches are faced with. 3. The presence of the Junior player and coaches will be exciting for the minor players and coaches. 4. After the practice, offer the minor players and coaches free tickets to the upcoming Friday night game so they may enjoy and support the players that just worked with them in practice.

Goal: Offer a Game Day experience for all Minor Hockey Boys and Girls in the Community of Collingwood.

Objective:

1. To bring minor hockey player into the world of Tier II Junior A. 2. Meet and greet with the players and staff prior to the game. 3. Participate in pregame warm up and stretching with the team. 4. Tour the dressing room and learn about how players prepare to play. 5. Seats behind the home bench for the game. 6. Younger level teams to participate in a mini game during intermission. 7. After game dressing room (high five session) and a mini hockey stick signed by all the players and staff to take home.

Development in Collingwood

As stated above it is the Collingwood Colts Goal to assist in development of our cities youth so they may stay in hockey for a lifetime. As well, it is our goal to assist in identifying those players and coaches that have interests in participating at the Junior, CIS, NCAA, OHL levels and provide advice and support towards their dreams.

Long Term Goals and Objectives of Mentorship

1. Find individuals who are interested and skilled at performing the basic hockey skills 2. Train those individuals to teach other coaches on how to teach as well as being a coaching resource. 3. Develop a system for implementation and assist the minor hockey associations in developing an internal Mentorship Program for self-sustained development. 4. Assist in documentation of the program so it may be taught and repeated in the future. 5. Identify mentors (development coaches - current and future) 6. Promote the Hockey Canada skills testing program. 7. Utilize classroom and on ice sessions by finding skilled people in the Collingwood Association that can be leaders/presenters and or mentors. 8. Develop players and coaches in the city of Collingwood and surrounding area.

Once the group sessions have been held, coaches are given the opportunity to request that the Mentor coaches come to their individual practices above and beyond the prescheduled team practice that mentors will attend. The teams/coaches must give ample time and must give 2 or 3 options of ice time for the Mentor coach to choose from.

Summary 1) Introduction to Collingwood Colts Mentorship Program

2) Meet with the Associations to discuss logistics of implementation

3) Conduct a Visioning Process for Coach Development

4) Additional training & Support for Mentors and Coaches

5) Conduct 2 Coach Orientation Workshop and player development days

7) Conduct weekly Coach Mentor Practices to support each coach and team

8) Game Day experience for players and volunteers

Job Description: Mentor Coach Coordinator

The coach mentor coordinator is a crucial position. Coach education is essential in developing better skilled hockey players. The more support and education we provide our coaches the better skilled our players become. The coach coordinator is responsible for acting as the liaison between their respective association’s coaches and Collingwood Colts. The coach mentor coordinator should have a passion for the game of hockey and coaching. It will be the coordinators responsibility to oversee the mentorship program within Collingwood Minor Hockey Association.

Responsibilities:

This individual will be responsible for having the contact information and knowledge of Coaching clinics, certification requirements, clinic dates, and Collingwoods’ rules and regulations involving coaches. This position will need to apply and be accepted into Collingwood Minor Hockey Association and meet all the criteria required of all of its coaches.

Education: Ideally the coach coordinator will have taken part in some coach clinics and holds certification in one or more levels.

Experience:

Several years experience in a hockey capacity is beneficial. Coaching schools, minor hockey coaching, and higher level experience. (Ideally as a coach)

Area of Functional Expertise:

Event planning and organization, Program planning and development, Program implementation and delivery, Program evaluation.

Specific Skills:

Co-ordinate all coach mentor workshops, meetings, planning, implementation, and evaluation of the program.

Essential Skills:

Communication skills, Working with others, Problem solving, Decision making, Critical thinking, experience in program development and delivery is beneficial.

Job Description: Coach Mentors (OHL and Tier II Coaches)

The coach mentor is an individual who exerts influence on others by educating and instructing others on how to become an effective coach, reaching a goal of player development.

Responsibilities:

It is the Mentors responsibility to promote the coach mentorship program and its benefits. The mentor should be available through email, and or phone to help answer any questions fellow coaches may have. The mentor will also be responsible for developing, implementing and evaluating the coach mentorship program within his or hers respective associations mentor coordinator. The mentor should also have suffice time to a lot to fellow coaches to conduct on ice mentoring. The mentor should also be one of the main instructors when their respective association presents coach educational orientation sessions and weekly support session.

Education:

The Mentor should hold certification in one or more coaching levels. This individual may have also attended other association’s coach mentorship seminars.

Experience:

Several years experience in a hockey capacity as a coach, instructor and or player is beneficial.

Area of Functional Expertise:

Coaching, and instructing hockey. This individual will also have expertise in developing practice plans.

Specific Skills:

This individual will have leadership, and instruction skills that they can use to educate fellow coaches in an effective and efficient manner that makes mentoring an enjoyable, beneficial experience.

Essential Skills:

Communication skills, Working with others, Problem solving, Decision making, Critical thinking, experience in program development and delivery is beneficial.

Collingwood Minor Hockey Expectations with the Coach Mentorship program

1. All mentor coaches will wear helmets each and every time they are on the ice.

2. The mentors will have taken part in Preseason Orientation Sessions.

4. Mentors will attempt to have a 3-1 ratio of mentors including Collingwood Colts players.

5. The mentors will be certified as Hockey Specialty Clinic Instructors. Therefore they will be available to help other associations administer their mentorship program.

Title Sponsor- Nutrafarms Inc.

(Based on 26 games in the Eddie Bush Arena Collingwood)

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Total: $5,000 paid by Title Sponsor Nutrafarms Inc.

Paul Bouchard Sponsorship Sales Consultant Rogers TV [email protected]

o 519-660-7543 m 226-448-2922 t