Cedarville University DigitalCommons@Cedarville Department of English, Literature, and Modern Linguistics Senior Research Projects Languages 4-21-2016 What’s in a Name? Sound Symbolism and Coffee Shops Claire Anderson Cedarville University,
[email protected] Follow this and additional works at: http://digitalcommons.cedarville.edu/ linguistics_senior_projects Part of the Anthropological Linguistics and Sociolinguistics Commons, Marketing Commons, and the Phonetics and Phonology Commons Recommended Citation Anderson, Claire, "What’s in a Name? Sound Symbolism and Coffee Shops" (2016). Linguistics Senior Research Projects. 4. http://digitalcommons.cedarville.edu/linguistics_senior_projects/4 This Capstone Project is brought to you for free and open access by DigitalCommons@Cedarville, a service of the Centennial Library. It has been accepted for inclusion in Linguistics Senior Research Projects by an authorized administrator of DigitalCommons@Cedarville. For more information, please contact
[email protected]. Running head: What’s in a Name? Sound Symbolism and Coffee Shops 1 What’s in a Name? Sound Symbolism and Coffee Shops Claire Anderson Cedarville University SOUND SYMBOLISM AND COFFEE SHOPS 2 Abstract This study explores the relationship between sound symbolism and coffee shop names. Specifically, phonetic qualities in coffee shop names have crossmodal associations with other sensory experiences such as taste, sight, sound, and touch. Previous studies show a strong association between product or brand name and consumer preference; therefore, a study of coffee shop names is worthwhile in expanding the corpus of sound symbolism knowledge. A phonetic analysis of top-rated coffee shops in the United States, paired with a survey, shows that a balance of stops and smoother phonemes (fricatives, nasals, laterals, etc.), as well as a mixture of front and back vowels create the ideal name, which often represents a coffee shop that is warm and cozy without being overpowering or stifling.