PHILADELPHIA WINGS LACROSSE :: 2013 MARKETING GUIDE Overall Look The goal for 2013 is to incorporate the new Twitter following and hashtag (#WingsArmy) into a season loof and feel. Using a camoflauge pattern and specific distressed metallic textures, along with a grunge filter overtop of players, we accomplish a look that will mirror the Wing’s twitter initiative while also catering a look to the Wing’s distinct fan base.

BACKGROUND ELEMENTS PLAYER IMAGE ADJUSTING 2013 HOME SCHEDULE LOGOS FONT DIRECTORY IMAGE DIRECTORY EXAMPLES

Please direct any usage questions to: Charlie Scott Design LLC.

phone | (203) 838-7777 email | [email protected]

1 Background Elements << Use custom vector camo we developed Below are images of the Hue/Saturation first to occupy the and Brightness/Contrast settings for the space of the deliver- standard background setting. able. The file is vector based and expandable. These can change depending on the Click this link to down- project and the goals they each are load the .zip file. trying to accomplish. See examples at the bottom of this page.

<< Use this metal tex- ture and Multiply over top of the placed camo. This is also used to contain all text. Copy and place over a white box with Metal layer at 50%. Click this link to down- load the .zip file.

<< Use this paper tex- ture (black and white filtered is included in .zip) and multiply over metallic texture. Click this link to download the .zip file.

<< These are two examples of how the standard settings

SUNDAY FEBRUARY 24th & Sunday, April 7th have been altered to accom- 11:30 AM AT THE WELLS FARGO CENTER pany the objects goal. The first, INSTRUCTION FROM DANCE PERFORMANCE THE ANGELS WITH THE ANGELS ON THE TURF a Wings Autograph Card, has WINGS T-SHIRT ANGELS POM-POMS TICKET TO THE GAME a high opacity on the metallic GAME DAY DETAILS: All dancers between the ages of 6 and 18 are welcome. Participants will be given a t-shirt as part of the package and should wear black pants to texture to allow autographs to perform. 11:30am - 12:00pm....Registration 12:00pm - 2:00pm....Angels Dance Clinic for participants only. The AT&T Pavilion will be open for parents at this time. be more visible. The second, A 3:00pm...... Doors open to the public 3:15pm...... Dancers will need to report to guest services to be escorted down to the field. The dancers will be introduced onto the turf with the Angels Dance team and Wings Dance Clinic Flier, has a perform a routine with them. After the routine, they will be escorted back to guest services to be reunited with their group. Spaces are limited and payment must be made by Monday, February 18 for the February 24 clinic and Monday, February 1 for the April 7 clinic. Additional information about the event will be mailed with ticket orders. To faded red square overtop the register and order tickets, return the completed order form with payment to:

standard setting to allow for a 215.389.WING WWW.WINGSLAX.COM more feminine appeal. 2 Player Image Adjusting The effect used on the player images is a Photoshop Filter called Ink Outlines. Below you can see the specific settings of the ink outlines and the final product >> Stroke Length: 2 - Dark Intensity: 40 - Light Intensity: 25 Depending on the image some additional color/contrast adjusting may be needed.

Logos (click to download)

Philadelphia Wings Logos Angels Dance Team Logo Comcast TIX logo and Wells Fargo logo and (4 color, spot, rgb and BW) Comcast Spectacor logo usage guidelines

Font Directory The links below will prompt a download of the necessary Wing’s fonts

Bureau Agency - Regular Bureau Agency - Bold

Verdana - Regular (for web or body copy) Gill Alt One MT - Regular (print copy) 3 Image Directory To obtain rights to the Wing’s player, fan, and danceteam images please work directly with your Comcast-Spectacor contact. This Link will prompt then download of fan images the marketing department has deemed to be acceptable. See examples of images in the .zip below:

Work Examples

JAN. 11 7:00PM MAR. 9 8:00PM vs. Buffalo Bandits vs. Washington Stealth

TBD MAR. 16 1:00PM at Buffalo Bandits vs. Toronto Rock

JAN. 27 4:00PM TBD vs. Calgary Roughnecks at Buffalo Bandits TBD TBD at Buffalo Bandits at Buffalo Bandits 2013 HOME SCHEDULE FEB. 8 11:00AM APR. 7 4:00PM Fri. Jan. 11 7:00 pm vs. Buffalo Bandits vs. Rochester Knighthawks vs. Minnesota Swarm Poster giveaway presented by the Courier Post TBD APR. 13 8:00PM Sun. Jan. 27 4:00 pm vs. Calgary Roughnecks at Buffalo Bandits vs. Toronto Rock American Heroes Night For official team merchandise visit FEB. 24 4:00PM TBD Jersey Auction to benefit Wounded Warrior Project www.ShopWingsLAX.com! vs. Colorado Mammoth at Buffalo Bandits TBD TBD Fri. Feb. 8 11:00 am vs. Rochester Knighthawks www.WingsLAX.com | 215-389-WING (9464) at Buffalo Bandits at Buffalo Bandits Business Person Special Lacrosse in Education FRIDAY JAN. 11 SUNDAY JAN. 27 FRIDAY FEB. 8 SUNDAY FEB. 24 Sun. Feb 24 4:00 pm vs. Colorado Mammoth 7:00 PM 4:00 PM 11:00 AM 4:00 PM Mad Dog’s Bark in the Bowl- Bring out your dog! Sat. Mar. 9 8:00 pm vs. Washington Stealth College Night $1 Dietz & Watson Hot Dogs Sat. Mar. 16 1:00 pm vs. Toronto Rock 2013 HOME SCHEDULE St. Paddy’s Day Kick-off Party Sun. Apr. 7 4:00 pm vs. Minnesota Swarm Throwback Night and retro jersey auction to benefit the Chris Sanderson Fund and RENK Foundation

SEC | ROW | SEAT | PRICE SEC | ROW | SEAT | PRICE SEC | ROW | SEAT | PRICE SEC | ROW | SEAT | PRICE FRI. JAN. 11 7:00 PM SAT. MAR. 9 8:00 PM Sat. Apr. 13 8:00 pm vs. Toronto Rock Fan Appreciation Night and team photo card giveaway VS. BUFFALO BANDITS VS. WASHINGTON STEALTH presented by UTZ ACCOUNT# ACCOUNT# ACCOUNT# ACCOUN T# Poster giveaway presented by the Courier Post College Night Game dates, times and promotions are subject to change. Visit www.WingsLAX.com for the complete schedule. ACCOUNT# ACCOUNT# ACCOUNT# ACCOUN T# $1 Dietz & Watson Hot Dogs SUN. JAN. 27 4:00 PM Expressly subject to restrictions on reverse side Expressly subject to restrictions on reverse side Expressly subject to restrictions on reverse side Expressly subject to restrictions on reverse side VS. CALGARY ROUGHNECKS SAT. MAR. 16 1:00 PM American Heroes Night | Jersey Auction to VS. TORONTO ROCK SATURDAY MAR. 9 SATURDAY MAR. 16 SUNDAY APR. 7 SATURDAY APR. 13 St. Paddy’s Day Kick-Off Party 8:00 PM 1:00 PM 4:00 PM 8:00 PM benefit Wounded Warrior Project For official team merchandise visit www.ShopWingsLAX.com! SUN. APR. 7 4:00 PM www.WingsLAX.com | 215-389-WING (9464) Contact the Wings FRI. FEB. 8 11:00 AM Executive Offices VS. ROCHESTER KNIGHTHAWKS VS. MINNESOTA SWARM Philadelphia Wings Throwback Night and retro jersey 3601 South Broad Street Business Person Special Philadelphia, PA 19148 Lacrosse in Education auction to benefit the Chris Sanderson Hours of Operation Fund and RENK Foundation Monday thru Friday 9am to 5pm Phone 215-389-WING (9464) SUN. FEB 24 4:00 PM SAT. APR. 13 8:00 PM WINGS GAMES ARE MORE Email VS. COLORADO MAMMOTH [email protected] VS. TORONTO ROCK Mad Dog’s Bark in the Bowl - Bring out your dog! FUN WITH A GROUP! Websites Fan Appreciation Night Team photo www.WingsLax.com card giveaway presented by UTZ • Once in a lifetime experiences www.WellsFargoCenterPhilly.com • Scoreboard welcome SEC | ROW | SEAT | PRICE SEC | ROW | SEAT | PRICE SEC | ROW | SEAT | PRICE SEC | ROW | SEAT | PRICE www.ShopWingsLax.com • Discount off of box office ticket prices Twitter • Premium packages are perfect to @PhillyWings #WingsArmy ACCOUNT# ACCOUNT# ACCOUNT# ACCOUNT# entertain clients, reward employees or Facebook ACCOUNT# ACCOUNT# ACCOUNT# ACCOUNT# Facebook.com/PhiladelphiaWIngs host your next function! Season Ticket Holder Table Lacated at the Cure Insurance Club Call 215-389-WING or visit during all home games. Expressly subject to restrictions on reverse side Expressly subject to restrictions on reverse side Expressly subject to restrictions on reverse side Expressly subject to restrictions on reverse side www.WingsLAX.com to find out more! 4