Leadership & Decision-Making

CASE STUDIES: LEADERSHIP & DECISION-MAKING i PRIME MINISTERS’ SPORTING ORATION 2018

Booklet_Leadership & decision making v5.indd 1 18/10/18 2:55 pm FOREWORDS

Dr Campbell A. Rose AM CHAIR, PRIME MINISTERS’ SPORTING ORATION

The idea for the Prime Ministers’ Sporting Oration (PMSO) was to develop a leadership initiative to bring together corporate and philanthropic Australia with the politicians and policy-makers who influence and shape the future direction of investment in grassroots sport in our nation.

With your leadership, we are investing in four key causes areas which require critical attention in our country: women & girls in sport; physical activity; diversity & inclusion and leadership & decision-making.

In approaching the Australian Sports Foundation to auspice this event, the PMSO will play a trusted and pivotal role in shaping the federal policy agenda regarding sport.

On behalf of the PMSO organising committee, we thank all those who have supported this initiative to date, showing the kind of foresight needed to invest in grassroots sport for the benefit of our youth and future leaders.

When considering the stature of an athlete or for that matter any person, I set great store in certain qualities which I believe to be essential in addition to skill. They are that the person conducts his or her life with dignity, with integrity, courage, and perhaps most of all, with modesty. These virtues are totally compatible with pride, ambition, and competitiveness.

“THE DON” SIR DONALD BRADMAN AC, AUSTRALIAN CRICKETER

Booklet_Leadership & decision making v5.indd 1 18/10/18 2:55 pm Patrick Walker CEO, AUSTRALIAN SPORTS FOUNDATION

The Australian Sports Foundation was set up by the Federal Government in 1986 to raise philanthropic money for Australian sport. For details on how we do this, and to learn how sports clubs, schools and athletes all over Australia can benefit from our tax-deductible status, please turn to page 17.

We believe passionately in the power of sport to enhance lives, and are committed to helping all Australians – regardless of gender, ability, cultural or social background – to enjoy the health and community benefits of sport.

We are proud to lead this initiative for the benefit of all Australians, and thank Campbell Rose for bringing his concept to us. I would also like to thank the Organising Committee, and our Partners, supporters and donors for their generous support. Together, we will help create a healthier, more active Australia.

“You can’t always control circumstances. However, you can always control your attitude, approach, and response. Your options are to complain or to look ahead and figure out how to make the situation better.”

TONY DUNGY (NFL PLAYER AND COACH)

Booklet_Leadership & decision making v5.indd 2 18/10/18 2:55 pm FAST FACTS

LEADERSHIP & DECISION-MAKING 62 % OF AUSTRALIANS THINK AUSTRALIAN ATHLETES OUR ATHLETES ARE AS YOUNG AS 12 ARE POSITIVE ROLE-MODELS1 USING PERFORMANCE- ENHANCING SUBSTANCES2 $ 60% IS AUSTRAL9.7BIA’S TURNOVER THINK ELITE AND HIGH- IN THE SPORTS WAGERING PERFORMANCE SPORT MARKET IN 2015-16 IN AUSTRALIA HAS HIGH (AN INCREASE OF 35% ON INTEGRITY4 2014-15 ESTIMATES)3

STATE OF THE NATION

PHYSICAL INACTIVITY IS THE FOURTH-LEADING CAUSE OF CHRONIC HEALTH PROBLEMS IN AUSTRALIA5

WITHOUT INTERVENTION, AUSTRALIA COULD FACE $88 billion IN EXTRA HEALTH COSTS OVER THE NEXT DECADE6

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Booklet_Leadership & decision making v5.indd 3 18/10/18 2:55 pm THE CASE FOR CHANGE Sport has a unique capacity to “unite people in a way that little else does”

NELSON MANDELA

ustralia has long been regarded as a nation of high integrity when it comes to sport. At an international level, our athletes have historically had an enviable reputation for success underpinned by fairness.7 Such performances canA instill pride in a nation and foster cohesion in communities around Australia.8 Australia’s sports industry also acts a “soft power” on the global diplomatic stage, shoring up Australia’s identity, values and cultures.9

In recent times, however, there have been substantial threats to that reputation, including but not limited to the Essendon Football Club supplements saga (beginning in 2011) and the Australian men’s cricket team ball-tampering scandal (2018). These examples and others have weakened Australians’ perception of whether our athletes are positive role-models (with 62% responding ‘yes’ in 2018) and whether elite and high-performance sport in Australia has high integrity (60% ‘yes’).10 As outlined by the national review into Australia’s Sports Integrity Arrangements, “public loss of confidence in sport has direct consequences for the health, economic, social and cultural benefits that sport generates, and undermines significant Government investment in sport (more than AU$300million in 2016-17).11

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Booklet_Leadership & decision making v5.indd 4 18/10/18 2:55 pm THE CASE FOR CHANGE

The National Integrity of Sport Unit defines sports integrity as:

The manifestation of the ethics and values which promote community confidence in sports, including: — fair and honest performances and outcomes, unaffected by illegitimate enhancements or external interests, and — positive conduct by athletes, administrators, officials, supporters and other stakeholders, on and off the sporting arena, which enhances the reputation and standing of the sporting contest and of sport overall.12

Ethical conduct must be driven by leadership, with research showing that leadership has the strongest impact on culture and behaviour – including integrity transgressions – in organisations.13 Outside of the sporting arena, recent times have seen glaring failures of ethics and leadership, with poor decision-making often driven by personal greed, laid painfully bare in the revelations of the recent Royal Commission into Banking and Financial Services,14 as only one example. Ethical leaders “practice what they preach” and are proactive role-models for conduct driven by values,15 while leadership is predictive of the performance of individuals and teams in both business and sport.16

HOW WE CAN MAKE GRASSROOTS SPORTS HAPPEN

CORPORATE FUNDING 02 — Corporate CSR investment — Government funding PHILANTHROPY — State funding — to PMSO — to other ASF programs 0 — to ASF Charitable Fund 01

VOLUNTEER SUPPORT — Sport leaders — Mums and Dads — Community

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Booklet_Leadership & decision making v5.indd 5 18/10/18 2:55 pm Thankfully, we know that sport is an outlet through which children can learn important leadership, ethical and decision-making skills. Physical activity, for example, positively influences concentration, memory and classroom behaviour, while structured sports participation positively influences school grades, reduces dropout rates for both male and female students and results in higher levels of post-secondary education.17 Recent trends have shown that as a nation, we need to increase our focus on the grassroots – as well as in our schools – to use the capacity of sport to foster these important life skills and inculcate ethical behaviour in our children.18 The value placed on winning and success cannot outweigh the importance of learning what it means to be a good teammate, or sportsperson, and maintaining the integrity on which sport – and life – ought to be based.

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Booklet_Leadership & decision making v5.indd 6 18/10/18 2:56 pm CASE STUDY ESSENDON SUPPLEMENTS SAGA – A “CLASSIC FAILURE OF GOVERNANCE”

Culminating in the federal government’s 2018 review into Australia’s Sports Integrity Arrangements, the nation has recently undertaken significant steps to rebuild sporting integrity and public trust following what was dubbed the “crisis” or “blackest day” in Australian sport in 2013.19 The so-called “crisis” referred to the release of the Australian Crime Commission’s report into organised crime in sport,20 as well as the revelation that Essendon had “self- reported” to ASADA over the club’s supplements program undertaken during the 2012 AFL season and pre-season.21

Over the next three years, the Essendon football club was investigated by the Australian Sports Anti-Doping Authority (ASADA)22 and the World Anti-Doping Agency (WADA)23 over the legality of the program. In 2011, the club hired sports scientist Stephen Dank to oversee a supplements-based program aimed at accelerating recovery and repairing players’ soft tissue.24 Players were then injected with substances such as AOD-9604, colostrum, tribulus and an unspecified variety of “thymosin” amongst others.25 After four years of investigations, WADA and the Court of Arbitration for Sport found 34 players guilty of having used the I mage courtesy Rawpixel banned peptide Thymosin beta-4, resulting in two years of suspensions.26 The club was also fined $2m, the largest fine imposed on a club in the history of Australian sport, losing the right to play in the 2013 finals series, while Essendon were also stripped of draft picks.27 Head coach James Hird was suspended for 12 months,28 while Stephen Dank was later banned for life by the AFL.29

The AFL report into the practices undertaken at Essendon claimed the club had engaged in a wide range of governance failures, and “engaged in practices that exposed players to significant risks to their health and safety as well as the risk of using substances that were prohibited by the AFL Anti-Doping Code and the World Anti-Doping Code”.30 A “whatever it takes” attitude was blamed for these transgressions,31 and in reflecting on what he termed a “mistake of the highest magnitude”, Lindsay Tanner, Chairman of the club, admitted that the 2012 programme amounted to a “classic failure of governance”.32

“We all absorb signals from people in leadership about what’s acceptable and what’s not. Whether it’s coming from the boardroom or cabinet, people take in these cues and modify their behaviour accordingly. That’s why how you behave as a leader in an organisation is so important. It demonstrates what really matters and is more powerful than words.”

LINDSAY TANNER, CHAIRMAN OF THE ESSENDON FOOTBALL CLUB

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Booklet_Leadership & decision making v5.indd 7 18/10/18 2:56 pm I mage courtesy Rawpixel

CASE STUDY INTEGRITY AT THE GRASSROOTS (VICTORIA UNIVERSITY’S SPORTS INTEGRITY TOOLKIT)

While much sports integrity conversation centres on the behaviour of elite athletes and sports clubs, it is vital that integrity begins at the grassroots.33 Grassroots sports increasingly encounter the same integrity issues as at the elite level, including the use of performance- enhancing drugs,34 gambling and match-fixing.

Australia’s national sports plan has identified gambling and match fixing as issues requiring collaboration in order to secure a fair, safe and strong sport sector free from corruption.35 The Australian turnover in the sports wagering market in 2015-16 was AU$9.7billion, representing the highest growth rate of any Australian gambling sector (an increase of 35% since 2014-15 estimates).36 Both legal and illegal betting markets operate at the community sport level as well as the elite.37 Gamblers and bookies have been shown, for example, to make ‘cold calls’ to Victorian clubs to try and elicit information about fixtures, rosters and player injuries, while they also use mobile phones to take advantage of the time lag between a live sport event and its broadcast to place bets or adjust odds in their favour.38 This is especially concerning at sub-elite levels where there is less monitoring and visibility – creating a low-risk, high-profit environment for manipulation.39

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Booklet_Leadership & decision making v5.indd 8 18/10/18 2:56 pm I mage courtesy Kevin Maillefer

Research by Victoria University Professors Dennis Hemphill and Elisabeth Wilson-Evered has shown that while sports participants and administrators are aware of some sports integrity issues like the illicit drug use issue, they are less aware of issues relating to gambling and match-fixing at the local level.40 There is also a lack of resources related to integrity issues, codes of conduct, reporting mechanisms and prevention strategies.41 Capability to manage integrity issues at a community level was also found to be low42 with managers, coaches and players who might be aware of integrity breaches often not knowing who to contact for more information, or how to report suspect behaviours.43 It is vital, therefore, that more support is provided to grassroots clubs and communities when it comes to addressing issues of integrity.44

Taking a proactive approach to this issue, Hemphill and Wilson-Evered developed the Sport Integrity Readiness tool and education kit.45 The aim of the Sport Integrity Readiness Resource Kit is to provide sport administrators and leaders with materials and cases that stimulate reflection and critical discussions around organisational capability to safeguard sport integrity. It focuses on sport integrity readiness and capability building in the context of: match manipulation and competition management; doping and supplements; illicit drugs and alcohol; illegal gambling and match fixing, and the abuse of prescription and other medications. A Sports Integrity Assessment Template also guides sport managers and leaders through an evaluation of integrity vulnerabilities and management capabilities, while an Action Plan guides development of a plan to address the identified sport integrity priorities of the organisation.

Funds raised through the Prime Ministers’ Sporting Oration will help more clubs and schools have access to this vital and innovative resource.

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Booklet_Leadership & decision making v5.indd 9 18/10/18 2:56 pm GLOBAL LEADERS IN SPORT RESEARCH AND EDUCATION

Victoria University is proud to partner with the Prime Ministers’ Sporting Oration, and the Australian Sports Foundation. With our shared commitment to sport and its impacts on our communities and industry, we are pleased our world-class research supports the fundraising efforts of the Foundation.

ASSOCIATE PROFESSOR DENNIS HEMPHILL Professor and Research Associate, Institute for Health and Sport, Victoria University

Dr Dennis Hemphill is an Associate Professor and researcher in Sport

I mage courtesy Kevin Maillefer Ethics, with expertise in industry and public engagement. He is a Research Associate in the ‘Sport for Inclusive Communities’ research program, focusing on sport integrity in community sport, performance enhancement and anti-doping policy, as well as human rights and anti-discrimination.

Dr Hemphill is a longstanding member of the International Association for the Philosophy of Sport and serves as Chair of the Exercise and Sport Science Australia (ESSA) Ethics and Disciplinary Committee, and acts as a consultant to professional and industry bodies.

PROFESSOR ELISABETH WILSON-EVERED Professor and Research Fellow, College of Business, Victoria University

Professor Elisabeth Wilson-Evered’s expertise is in leadership, integrity, innovation, individual-team organisational capability, technology adoption, health services research, and interventions for complex systems. In the sport context she focuses on leadership integrity and creating systems-wide leadership strategies to address corruption and unethical behaviour. Her recent grants have been related to sport integrity and social media.

Professor Wilson-Evered’s industry work is in change management, leadership development, sport integrity, project management of information systems implementation, managing mergers and acquisitions, strategic planning, team development, coaching, mentoring and military psychology.

Victoria University – global leaders in sport vu.edu.au/leaders-in-sport

Booklet_Leadership & decision making v5.indd 10 18/10/18 2:56 pm CASE STUDY GAME ON: A RESILIENCE AND LEADERSHIP PROGRAM FOR SPORT AND EDUCATION

Game On uses sport to teach emotional resilience, decision-making and leadership skills in classrooms to 4-8 year olds. The program is prefaced on research showing that embedding these skills and principles at a young age is an effective way to establish good behaviours in later life. For example, studies have shown that fostering high resilience in children leads to: taking personal responsibility for behaviour and choices; an improved self-discipline and self-respect, sense of social cohesion, fairness and belonging, risk analysis, decision-making and critical thinking abilities; lower risk of poor physical health, and; improved leadership capacity amongst others.46 Game On recognises that sport, when combined with evidence- based programs, facilitates behaviour change, and that children who participate in sport have the potential to grow into role-models whose behaviour plays a significant role in influencing future generations.47

The Australian Sport Foundation (ASF) intends to use funds raised through the Prime Ministers’ Sporting Oration initiative to implement the Game On program, developed by the School for Living, in primary schools. The program has already been rolled out in hundreds of schools, and in partnership with some major professional clubs, such as the Cronulla Sharks and St George Illawara Dragons, with outstanding results:

TESTIMONIALS

The program concepts were very interesting. The story was engaging and the children could really relate to the subject and the content. The story was easy to follow and had a great link to the syllabus. [The sporting context taught] children to be positive role models and demonstrate leadership skills. A fantastic resource. MOUNT TERRY PUBLIC SCHOOL

It is a great program, the message about working as a team and good sportsmanship is very clear. The characters in the book really help the children to observe different behaviours which enabled them to reflect on their own personal behaviours which include taking responsibility for your actions and learning to deal with conflict. This resource offers many benefits. LINDSAY PARK PUBLIC SCHOOL

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Booklet_Leadership & decision making v5.indd 11 18/10/18 2:56 pm Booklet_Leadership & decision making v5.indd 12 18/10/18 2:56 pm REFERENCES 1 Commonwealth of Australia (Department of Health) explained’, The Guardian, 23 Aug, https://www. 2018, Report of the Review of Australia’s Sports Integrity theguardian.com/sport/blog/2013/aug/23/afl-essendon Arrangements -supplements-scandal-explained 2 Nairn, J 2014, ‘Junior Australian athletes as 22 Galloway, P 2014, ‘ASADA investigation into Essendon young as 12 admit to doping’ ABC News, 7 Aug, and Cronulla: how the saga unfolded’, ABC News, 13 http://www.abc.net.au/news/2014-07-08/ Jun, http://www.abc.net.au/news/2014-06-13/asada junior-athlete-doping-uncovered-by-research/5581930 -backgrounder/5477876 3 Commonwealth of Australia (Department of Health) 23 Thompson, M and Twomey, C 2015, ‘WADA appeals 2018, Report of the Review of Australia’s Sports Integrity against Essendon doping decision’, AFL website, 12 Arrangements May, http://www.afl.com.au/news/2015-05-12/wada- 4 Commonwealth of Australia (Department of Health) will-appeal-antidoping-case-against-34-former-and-current- 2018, Report of the Review of Australia’s Sports Integrity essendon-players Arrangements 24 Tullberg, J 2013, ‘Essendon drugs crisis: more questions than 5 Commonwealth of Australia 2018, Sport 2030: Participation, answers in Switkowski’s half-baked report’, The Conversation, performance, integrity, industry 7 May, https://theconversation.com/essendon-drugs-crisis 6 Commonwealth of Australia 2018, Sport 2030: Participation, -more-questions-than-answers-in-switkowskis-half-baked-report performance, integrity, industry -13974 7 Commonwealth of Australia (Department of Health) 25 Musgrave, I 2013, ‘Frankenfooty: Essendon’s mixed 2018, Report of the Review of Australia’s Sports Integrity bag of supplements’, The Conversation, 22 Aug, Arrangements https://theconversation.com/frankenfooty-essendons -mixed-bag-of-supplements-17323 8 Commonwealth of Australia 2018, Sport 2030: Participation, performance, integrity, industry 26 Australian Sports Anti-Doping Authority 2016, ‘Court of Arbitration for Sport Decision – Essendon 9 Commonwealth of Australia 2018, Sport 2030: Players’, 12 Jan, https://www.asada.gov.au/news/ Participation, performance, integrity, industry court-arbitration-sport-decision-essendon-players 10 Commonwealth of Australia (Department of Health) 27 Towmey, C and Browne, A 2013, ‘Bombers kicked outof 2018, Report of the Review of Australia’s Sports Integrity finals, fined $2m and stripped of draft picks’, AFL website, Arrangements 27 Aug, http://www.afl.com.au/news/2013-08-27/ 11 Commonwealth of Australia (Department of Health) essendon-penalties 2018, Report of the Review of Australia’s Sports Integrity 28 SBS news 2013, ‘Hird suspended, Bombers out of Arrangements AFL finals’, 6 Sept, https://www.sbs.com.au/news/ 12 Commonwealth of Australia (Department of Health) hird-suspended-bombers-out-of-afl-finals 2018, Report of the Review of Australia’s Sports Integrity 29 AFL news 2015, ‘Stephen Dank handed life ban by AFL Anti- Arrangements Doping Tribunal’, http://www.afl.com.au/news/2015-06- 13 Kyrlova et al 2017, cited in Wilson-Evered, E and Hemphill, 26/stephen-dank-banned-for -life-from-working-in-afl D 2018, ‘Tackling leadership for integrity in sport from 30 The Age 2015, ‘The Essendon verdict: Statement from AFL the grassroots to elite’, statement provided for the Prime chief executive Gillon McLachlan’, 31 March, https://www. Ministers’ Sporting Oration. theage.com.au/sport/afl/the-essendon-verdict-statement- 14 Commonwealth of Australia 2018, Royal Commission into from-afl-chief-executive-gillon-mclachlan-20150331-1 Misconduct in the Banking, Superannuation and Financial mc9jb.html Services Industry, Interim Report, Vol 1 31 Dillon, Fr K 2016, ‘Silence condemned Essendon Football 15 Brown and Trevino 2006, cited in Wilson-Evered, E and Club to ill-conceived strategy’, Geelong Advertiser, 15 Jan, Hemphill, D 2018, ‘Tackling leadership for integrity in sport https://www.geelongadvertiser.com.au/news/opinion/ from the grassroots to elite’, statement provided for the fr-kevin-dillon-silence-condemned-essendon-football-club-to- Prime Ministers’ Sporting Oration. illconceived-strategy/news-story/19ce9a18813e7137a4 16 Burke et al 2006, cited in Wilson-Evered, E and Hemphill, 7cae5d185c0496 D 2018, ‘Tackling leadership for integrity in sport from 32 Tanner, L 2018, ‘Governance lessons from the Essendon the grassroots to elite’, statement provided for the Prime drug scandal’, The Resolution, 10 Oct, https:// Ministers’ Sporting Oration. www.theresolution.com.au/2017/07/02/109416/ 17 Boston Consulting Group 2016, Intergenerational Review governance-lessons-from-the-essendon-drug-scandal of Australian Sport 2016 33 Hemphill, D 2016, ‘Integrity in sport needs to grow 18 Hemphill, D and Wilson-Evered, E 2016, Sports Integrity from the grassroots level’, The Conversation, https:// Readiness Kit theconversation.com/integrity-in-sport-needs-to-grow-from- 19 McGarry, A 2016, ‘Essendon supplements saga: Court of the-grassroots-level-58870 Arbitration for Sport brings three-year drama to an end’, 34 Universities Australia 2017, ‘Integrity kit to protect grassroots ABC News, http://www.abc.net.au/news/2016-01-12/ sport’, Keep it clever, 17 Nov, http://keepitclever.com.au/ essendon-supplements-saga-from-start-to-finish/7080884? integrity-kit-to-protect-grassroots-sports/ section=sport 35 Commonwealth of Australia 2018, Sport 2030: Participation, 20 Australian Crime Commission 2013, Organised crime and performance, integrity, industry drugs in sport: new generation performance and image 36 Commonwealth of Australia (Department of Health) enhancing drugs and organised criminal involvement in 2018, Report of the Review of Australia’s Sports Integrity professional sport Arrangements 21 Jackson, R 2013, ‘The Essendon supplements scandal

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Booklet_Leadership & decision making v5.indd 13 18/10/18 2:56 pm Northern Jets Cricket Club has struggled to field a D-grade team this year but will now fill the side with members of the Afghan, Indian and Pakistani communities. Bowler Vishnu Ranjith centre with his multicultural teamates. Image courtesy The Australian

37 Hume, C and May, C 2018, ‘Match-fixing and illegal sports 44 Hemphill, D 2016, ‘Integrity in sport needs to grow betting’, Clearinghouse for Sport from the grassroots level’, The Conversation, https:// 38 Rolfe, P 2016, ‘Sports betting: Victorian junior clubs theconversation.com/integrity-in-sport-needs-to-grow-from- ban mobile phones over overseas syndicate fears’, the-grassroots-level-58870 Herald Sun, http://www.heraldsun.com.au/news/ 45 Hemphill, D and Wilson-Evered, E 2016, Sports Integrity victoria/sports-betting-victorian-junior-clubs-ban-mobile- Readiness Kit phones-over-overseas-syndicate-fears/news-story/ 46 The School for Living 2018, ‘Sports’, https://www. e7f827594c21328f76b14286d9ca049d schoolforliving.com.au/sports 39 Commonwealth of Australia (Department of Health) 47 Reid, H 2017, ‘Athletes as heroes and role models: An 2018, Report of the Review of Australia’s Sports Integrity ancient model’, Sport, Ethics and Philosophy, vol 11, no. 1 Arrangements 48 Commonwealth of Australia 2018, Sport 2030: 40 Wilson-Evered, E, Hemphill, D and Moberley, B 2016, Participation, performance, integrity, industry ‘Validation and Development of the Sport Integrity 49 Wilson-Evered, E and Hemphill, D 2018, ‘Tackling Vulnerability Assessment Tool and Toolkit’, Sport and leadership for integrity in sport from the grassroots to Recreation Victoria elite’, statement provided for the Prime Ministers’ Sporting 41 Wilson-Evered, E, Hemphill, D and Moberley, B 2016, Oration. ‘Validation and Development of the Sport Integrity 50 Wilson-Evered, E and Hemphill, D 2018, ‘Tackling Vulnerability Assessment Tool and Toolkit’, Sport and leadership for integrity in sport from the grassroots to elite’, Recreation Victoria statement provided for the Prime Ministers’ Sporting Oration. 42 Hemphill et al. 2015, Victorian Sport Integrity Capability 51 Commonwealth of Australia 2018, Sport 2030: Participation, Analysis, https://www.vu.edu.au/sites/default/files/staff- performance, integrity, industry bios/pdfs/victorian-sport-integrity-capability-analysis.pdf 52 Commonwealth of Australia 2018, Sport 2030: Participation, 43 Hemphill, D 2016, ‘Integrity in sport needs to grow performance, integrity, industry from the grassroots level’, The Conversation, https:// 53 Commonwealth of Australia 2018, Sport 2030: Participation, theconversation.com/integrity-in-sport-needs-to-grow-from- performance, integrity, industry the-grassroots-level-58870

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Booklet_Leadership & decision making v5.indd 14 18/10/18 2:56 pm A CASE FOR CHANGE THROUGH PHILANTHROPY

“All that I know most surely about morality and obligations I owe to football”

ALBERT CAMUS, PHILOSOPHER AND GOALKEEPER

port 2030, the Australian government’s long-term sport plan, recognises that the Australian sports industry has a critical role to play in enhancing and shaping Australia’s international reputation.48 Clear and unambiguous leadership, moreover, is essential to prevent or mitigate integrity issues, while it also fosters a culture of S 49 fairness and accessibility for all, promoting good health and the wellbeing of the nation.

To ensure that Australia fosters a culture of strong and ethical leadership and decision-making, we must build better decision-making, leadership and integrity into the foundations: at the grassroots, and in our schools and communities. However, much sport policy and funding still prioritises elite sport rather than the critical goal of capacity building the community and our youth who participate in sport at a grassroots level.50 Educating and mentoring of our youth to develop strong leadership and decision-making capacity requires refocusing policy and resources away from the elite level and towards these foundations.

In 2017–18, more than $44 million was raised through the Australian Sports Foundation to support grassroots sport and communities.51 However, this was a very small share of the Australian philanthropy market, which is estimated at more than $12 billion in 2016. This is also despite the fact that sport provides an estimated $83 billion in combined economic, health and educational benefits each year – a return on investment of $7 for every dollar spent.52 Sport 2030 has subsequently recommended enhancing the role of the Australian Sports Foundation, increasing its reach to attract greater philanthropic donations.53

Your support of the Prime Ministers’ Sporting Oration will raise funds to help develop better leadership and decision-making capacity among our young children, as well as ensuring the integrous nature of Australian sport into the future.

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Booklet_Leadership & decision making v5.indd 15 18/10/18 2:56 pm ASF CASE STUDY GERALDTON NETBALL ASSOCIATION, WESTERN AUSTRALIA

Geraldton Netball Association use netball as a vehicle to grow and nurture positive role models for the Geraldton Aboriginal community. The Australian Sports foundation helped fund their Aboriginal grassroots program. This program enables women to transfer the important skills they learn on court around goal-setting and team work into future education and career roles and leadership positions. These women subsequently have the chance to become positive role models for the younger generation in the netball and wider community.

In addition, the Aboriginal grassroots program provides opportunities for participants to compete at major Netball WA annual events such as the Aboriginal Youth Gala Day, Smarter than Smoking Association Championships and the annual NAIDOC netball carnival, where girls have the opportunity to be chosen for elite netball teams with a pathway towards playing for their state or country.

Netball provides a positive environment and nurtures local role models to improve health and wellbeing and build sustainable capacity for regional towns and local communities.”

LACIE RISEBOROUGH, MANAGER - GOVERNMENT RELATIONS & PHILANTHROPY GERALDTON NETBALL

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Booklet_Leadership & decision making v5.indd 16 18/10/18 2:56 pm ABOUT THE PMSO

he PMSO is a leadership initiative highlighted by a pinnacle event: an Oration delivered by a former occupant of Australia’s highest office through our T common language, sport. The inaugural PMSO event will take place on the 21st November 2018 at the Melbourne Convention and Exhibition Centre, providing our exclusive partners with the opportunity to bear witness to an address to inspire the nation.

We are delighted to have the Hon. Julia Gillard AC, Australia’s first female and 27th Prime Minister (2010-2013) as our inaugural orator.

The event seeks to draw attention to the capacity of the Australian Sports Foundation to fundraise for grassroots sport. Through a grant program administered in 2019, funds raised through the PMSO will be directed to four key cause areas where your generous contributions are most needed: women & girls in sport; physical activity; diversity & inclusion and leadership & decision-making.

2018 PATRON Dr Susan Alberti AC 2018’s Victorian of the year, Susan is notably recognised for her philanthropy in medical research and passion for finding a cure for diabetes. One of 2018’s top 100 women of influence, Susan is also a trailblazer for empowering women through sport, playing a critical role in the realisation of AFLW.

COMMITTEE The PMSO is an initiative of Dr Campbell A Rose AM, and is auspiced by the Australian Sports Foundation. Campbell chairs the PMSO committee, while Patrick Walker, CEO of the ASF, is its deputy chairman. Other committee members include: Kee Wong, Dave Ellis, Erica Berchtold, Abe Thomas and Paul White.

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Booklet_Leadership & decision making v5.indd 17 18/10/18 2:56 pm ABOUT THE ASF

he ASF was established by the Federal Government to raise money for Australian sport through donations from businesses, philanthropists and the community. It has a unique Deductible Gift Recipient (DGR) status that enables Tdonors to claim a tax deduction for contributions to sport, through a special listing in the Income Tax Assessment Act 1997 (Division 30, Section 30-90 Item 10.2.1). This means that any sports clubs, school or eligible athlete – from your local netball club or school, right the way up to our professional or Olympic teams – can offer their donors tax deductibility for donations if they sign up with the ASF.

The ASF also has a new Charitable Fund, which is registered with the Australian Charities and Not for Profits Commission. Its purpose is to fund charitable causes using sport as a medium to achieve social change – for example, improving health through sport. For the first time, this enables philanthropists to donate to charitable sporting causes through their Ancillary Funds, which usually require the recipient to be both a DGR and a charity.

The ASF has raised over $400m for sport – and $150m in the last 4 years alone – yet this still represents just a tiny fraction of the $12bn+ in philanthropic donations made by businesses, individuals and philanthropists each year. Through the PMSO and with the support of Australia’s corporate and philanthropic community, we aim to increase philanthropic contributions to better reflect the important role sport plays in our society, and for the many health and social benefits it brings.

Funds raised through the PMSO initiative will be granted out to community and grassroots applicants in early 2019 and we will monitor and report back on outcomes to our donors and supporters, so you can be sure your generous assistance is achieving a real impact in our communities.

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Booklet_Leadership & decision making v5.indd 18 18/10/18 2:56 pm PMSO PARTNERS

The success of the PMSO hinges on the generous support and initiative of our exclusive partners. We would like to thank all of our Foundation and Event Partners and Supporters for their vision in helping inaugurate the PMSO.

FOUNDATION PARTNERS

Backed by

EVENT PARTNERS

SUPPORTERS

19 PRIME MINISTERS’ SPORTING ORATION 2018

Booklet_Leadership & decision making v5.indd 19 18/10/18 2:56 pm DONATIONS ARE TAX DEDUCTIBLE

Please help us change lives by making a tax-deductible donation to grassroots and community sport

Your generous support will help us invest in programs that make a real difference to young Australians. And a small amount of money can make a very big impact.

$ Provides the equipment 500 needed to run a multi- sports program in a remote indigenous community, building health and team skills among those that need it most.

$ Funds a complete 150 0 “Teens Take Control” program for 15 socially disadvan- taged teenagers. This program uses sport to build self-esteem, empower- ment and leadership skills, and can help establish a lifelong engagement with sport for those who would other- wise miss out.

$ Delivers a 10-week 3500 introductory soccer program for girls from a culturally and linguistically diverse background, run by female coaches using local school facilities.

$ Runs a Uni-Activ 10,000 program for a school year for a class of 39 children age 4-8. Uni-Activ builds physical literacy skills, and gives kids the knowledge, motivation and confidence to be physically active through life.

Booklet_Leadership & decision making v5.indd 20 18/10/18 2:56 pm MAKE A TAX-DEDUCTIBLE DONATION

I would like to make a tax-deductible donation to support the Australian Sports Foundation’s PMSO initiative:

CONTACT NAME |......

NAME FOR TAX RECEIPT (if different) | ......

EMAIL | ......

PHONE | ......

DONATION AMOUNT | $500 $1500 $3500

$10000 Other $ ......

PLEASE DEBIT MY (please circle) | VISA | MASTERCARD

NAME ON CARD ......

CARD NUMBER

EXPIRY DATE / CVV

SIGNATURE ......

I would like to arrange a discussion about how I or my company could become involved with the work of the PMSO and Australian Sports Foundation. Please contact me by:

EMAIL ......

PHONE ......

Thank you for your generous donation.

YOUR TAX-DEDUCTIBLE RECEIPT WILL BE ISSUED AS SOON AS YOUR GIFT HAS BEEN PROCESSED.

Campbell A Rose, AM Patrick Walker Chair, PMSO CEO, Australian Sports Foundation

Booklet_Leadership & decision making v5.indd 21 18/10/18 2:56 pm “You’ve got to try and reach for the stars or try and achieve the unreachable”

CATHY FREEMAN

Booklet_Leadership & decision making v5.indd 22 18/10/18 2:56 pm 2018

A LEADERSHIP INITIATIVE TO BRING TOGETHER CORPORATE AND PHILANTHROPIC AUSTRALIA SO EVERY CHILD HAS AN OPPORTUNITY TO PARTICIPATE IN PHYSICAL ACTIVITY

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