The Viceroy Filter Is Made from a Pure, Natural Material Found in All Fruit

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The Viceroy Filter Is Made from a Pure, Natural Material Found in All Fruit

Wednesday, March 26, 1958 SIDELINES Page Seven student. "He has a good deal of won first locally and statewide in J. W. Byrnes in Camden, he was School of Taxidermy, Student--- draftsmanship and an excellent a conservation contest, in which he engaged busily in free lance work Young Hollingsworth says he'll (Continued from Page 2) sense of color. I feel he will be a painted outdoor life. He prefers years. He also studies art under promising young artist. He's done landscapes and still life. —sketching homes there. probably be a commercial artist, David Ledoux at MTSC. a number of paintings of the Her- Summers aren't whiled away — Another Hollingsworth interest is an illustrator perhaps. "I like fine Promising Artist mitage you know." once while spending the summer taxidermy. He's undergone corres- arts—but after all, I must eat," he Rubens had this to say of his For two successive years, Bobby with his grandparents, Mr. and Mrs. pondence work with the Omaha laughed. What does this fruit have to do with this cigarette filter? VICEROY FILTER THE VICEROY FILTER IS MADE FROM A PURE, NATURAL MATERIAL FOUND IN ALL FRUIT -and it gives you Maximum Filtration for the Smoothest Smoke! • From the same soft, pure material found in the rich pulp of nature's healthful fruits, modern filter scientists have created the greatest cigarette filter ever designed . the Viceroy filter. For the Viceroy filter gives you the maximum filtration for the smoothest smoke of any cigarette. More taste, too . the pure, natural taste of rich, mellow tobaccos. Yes, Viceroy gives you more of what you change to a filter for! New crush-proof flip-open box or famous familiar pack. VICEROY PURE, NATURAL FILTER. PURE, NATURAL TASTE C1058. Brown* Williamson Tobacco Corp. .

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Appendix 1. Categorization of Cigarette Brands As Either Premium Or Discount
Appendix 1. Categorization of Cigarette Brands as either Premium or Discount Category Name of Cigarette Brand Premium Accord, American Spirit, Barclay, Belair, Benson & Hedges, Camel, Capri, Carlton, Chesterfield, Davidoff, Du Maurier, Dunhill, Dunhill International, Eve, Kent, Kool, L&M, Lark, Lucky Strike, Marlboro, Max, Merit, Mild Seven, More, Nat Sherman, Newport, Now, Parliament, Players, Quest, Rothman’s, Salem, Sampoerna, Saratoga, Tareyton, True, Vantage, Virginia Slims, Winston, Raleigh, Business Club Full Flavor, Ronhill, Dreams Discount 24/7, 305, 1839, A1, Ace, Allstar, Allway Save, Alpine, American, American Diamond, American Hero, American Liberty, Arrow, Austin, Axis, Baileys, Bargain Buy, Baron, Basic, Beacon, Berkeley, Best Value, Black Hawk, Bonus Value, Boston, Bracar, Brand X, Brave, Brentwood, Bridgeport, Bronco, Bronson, Bucks, Buffalo, BV, Calon, Cambridge, Campton, Cannon, Cardinal, Carnival, Cavalier, Champion, Charter, Checkers, Cherokee, Cheyenne, Cimarron, Circle Z, Class A, Classic, Cobra, Complete, Corona, Courier, CT, Decade, Desert Gold, Desert Sun, Discount, Doral, Double Diamond, DTC, Durant, Eagle, Echo, Edgefield, Epic, Esquire, Euro, Exact, Exeter, First Choice, First Class, Focus, Fortuna, Galaxy Pro, Gauloises, Generals, Generic/Private Label, Geronimo, Gold Coast, Gold Crest, Golden Bay, Golden, Golden Beach, Golden Palace, GP, GPC, Grand, Grand Prix, G Smoke, GT Ones, Hava Club, HB, Heron, Highway, Hi-Val, Jacks, Jade, Kentucky Best, King Mountain, Kingsley, Kingston, Kingsport, Knife, Knights,
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To Whom it may concern ISO Test methods for cigarette tar and nicotine content are outdated and unrepresentative of the actual yield and toxins intake due to smoker compensation - Countries should adopt the Health Canada Intense test method, like RIVM Holland The old and outdated ISO test criteria for cigarette tar and nicotine content used by the HK Government Lab is way out of date. The industry deliberately perforates the filter and paper of the tobacco rods with tiny holes to ‘cheat’ the current ISO machine test methods. What actually happens is the smokers wrap their fingers and of course mouth around the filter to compensate for the additional dilution air being sucked in through the perforations. The ISO smoking test machine is not real world, does not compensate by blocking the holes and hence reveals test results that are far, far lower than the smokers actually inhale. RIVM, the Dutch Ministry of Health, has adopted the Health Canada Intense smoking test criteria which better reveals the actual tar and nicotine in each cigarette rod since they tape over the perforated holes in the same way that the smoker compensates with fingers and mouth, to seal the holes - and then test the actual values. Attached herewith you can see the vast disparities as revealed in the RIVM test data which show the level of toxics which the smokers actually inhale versus the mythical ISO data preferred and provided by the manufacturers. Countries Kong need to switch to the Health Canada Intense method of cigarette testing asap and inform the public accordingly of the actual level of toxins they inhale when they smoke cigarettes.
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