Out of the Box KMET AOR 4.7 5.7 6.0 Who Handles the 6 to 10 P.M

20 Radio Four- Year -Old Rating Service 6 I RC H GROWS Now Available In 56 Markets CORAL SPRINGS, Fla. -With 5). The addition of Philadelphia this AOR programmers particularly August /September Birch competition in radio ever intensify- month and Columbus (Ohio), San like Birch. "AOR, for the first time, Following are the August /September Birch Report figures for Atlanta, Boston, ing (there's only a nine- tenths of a Diego and Baltimore by the first of is getting a fair shake," Birch claims, Chicago, Dallas -Ft. Worth, Detroit, Houston -Galveston, Los Angeles, Miami - percentage point spread among the the year will mean that the Birch noting that listening levels to AOR Ft. Lauderdale, Minneapolis -St. Paul, New York, Pittsburgh. St. Louis, San Antonio, San Francisco -San top seven New York stations in the service will be available in every ma- stations show up much higher in Jose, Seattle -Everett- Tacoma and Washington. Stations results are compared with the June /July and most recent Arbitron, for example), jor market for the first time. Birch than in Arbitron. For ex- July /August Birch figures. All figures are for 12 plus, 6 programmers need all the help they In these markets, the report is of- ample, in Detroit, AOR WRIF has a.m. to midnight, Monday to Sunday. a station can get. For many, that comes in the fered monthly. There are another 10.7 share in Birch, while the station format Aug. /Sept. July /Aug. June /July form of immediate audience indica- 100 markets getting periodic reports only scores 5.6 in Arbitron. Atlanta tors in monthly Birch reports. of varying frequency. Noting that Arbitron has made ef- WSB -AM MOR 14.0 11.1 8.8 While is Arbitron working on Programmers say they are increas- forts with its Differential Survey WKLS-FM AOR 12.1 12.6 13.2 a marketing monthly report, Birch ingly relying on the monthly reports Treatment to better measure blacks WQXI-FM AOR 10.5 8.6 7.7 has gotten a running start in this for programming direction, and one and will now expand these efforts to WVEE urban 10.3 12.0 13.0 area. The four -year -old company, in Chicago notes that "we could see include Hispanics, Birch says that WZGC -FM Hot 100 9.5 10.9 11.2 headed by former programmer Tom the explosive situation with WBBM because his service is based on tele- Boston Birch, is thriving in 56 markets, up (FM)" as the station rapidly gained phone interviews, these steps are not WXKS -FM urban 13.2 13.3 12.4 from 35 a year ago (Billboard, June audience. necessary. He notes that in Miami WBZ AC 9.5 9.0 7.8 and WCOZ AOR 9.2 10.9 10.7 San Antonio, all telephone in- WHDH terviewers are bilingual. AC 8.6 8.2 7.4 And WBCN AOR 8.3 7.5 6.9 "where we expect low response, we Chicago oversample," Birch explains. He Helton Has KHJ Back On Track WGN MOR 8.3 8.4 9.0 suggests that Arbitron should apply LOS ANGELES -RKO's KHJ, music." He's added WBBM -FM Hot 100 6.7 6.6 5.7 album cuts its DST across the board to 18-34 - WLUP which has long been struggling to and "we're AOR 5.5 5.6 4.6 playing music out of year -old males, "particularly to 16- WMAQ country establish itself as a country station, the box, 5.3 4.9 5.0 really early. We've to-24." WJJD MOR 5.0 4.8 4.4 may have finally found the brought right the tempo way up and Birch's acceptance is illustrated by Dallas -Ft. Worth formula with programming chief we're a little bit more country. the fact that station clients have risen KVIL -FM AC 9.7 9.1 9.6 Lon Helton. We're taking chances on records." from 500 a year ago to more than KZEW AOR 8.0 7.1 7.6 After a steady succession of au- Helton, who moved up from as- 1,200 today. Markets measured on a KSCS country 7.6 9.3 8.2 dience shares below 2.0 in Arbi- sistant KEGL p.d. in June after Charlie monthly basis have gone up to 56 AOR 6.7 5.7 5.5 tron and Birch, the station jumped KTXQ AOR Cook left to take over the program- from 35 a year ago. Ad agency ac- 5.9 6.0 6.9 to a 2.4 share in the August /Sep- ming at KLAC, Detroit has been with ceptance has climbed from 100 a tember Birch. That WJR -AM won't worry KHJ since it went to country about year ago to "400 or so" today. MOR 12.9 11.3 12.7 the market leaders of Los Angeles, two years ago. He previously WRIF AOR 10.0 10.7 9.9 DOUGLAS but it does move the station past worked at WMAQ Chicago, where E. HALL WLLZ AOR 8.0 8.3 9.4 WNIC-FM rival country outlets KLAC, which he recalls Bob Pittman, now vice AC 6.4 7.8 8.9 WABX AOR 5.5 6.3 5.7 has a 1.3 in the latest Birch, and president of MTV, developed a KZLA- AM -FM, which has a corn- short country play list. Holland Is Top Houston KLOL AOR 9.6 9.7 8.5 bined 1.5. Helton suggests that short play - KFMK AC Helton notes, "We haven't done lists for country may have run their Houston Jock 7.6 7.4 7.5 KMJQ urban 7.1 6.8 any promotion in September," but course and notes 7.5 he's expanded HOUSTON -Ross Holland, who KIKK -FM country 7.0 7.3 8.2 he confides, "We've changed the the list by 15 records. works the 10 p.m. to 2 a.m. shift on KILT -FM country 6.2 8.4 8.4 urban contemporary KMJQ, is the Los Angeles top jock in this market, garnering a KABC talk 9.9 6.7 7.9 13.0 average share for the hours he is KROQ AOR 7.2 5.5 4.6 on. KLOS AOR 5.2 6.0 5.7 KBIG beautiful Right behind him is Greg Mack, 4.8 4.4 3.0 Out Of The Box KMET AOR 4.7 5.7 6.0 who handles the 6 to 10 p.m. shift on Miami -Ft. KMJQ. Joe Ladd, who works at Lauderdale HOT 100 /AC WHYI Hot 100 9.1 9.9 country KIKK -FM from 9 a.m. to 10.6 WINZ -FM AC 7.8 8.5 7.5 CHATTANOOGA -WSKZ -FM has turned new singles by noon, follows with a 9.5. Pat Benatar Jim Robb, WSHE AOR 7.0 7.4 7.7 ( "Shadows In The Night" on Chrysalis) who follows and Hall and Oates ( "Maneater" on Ladd on KIKK in the WNWS news 5.6 5.7 5.9 RCA) into "an event," says music director David Carroll. "Why wait on hit noon to 3 p.m. slot, has a 9.3 and WLYF beautiful 5.4 6.6 6.0 material, especially in the middle of a book, when the sounds are cool, contem- Ron Foster, who is on from 3 to 6 Minneapolis -St. Paul porary, and fit our image to tee ?" a he asks. "Whenever established artists p.m. on KIKK has a 9.1. AC KFMK WCCO -AM MOR 16.8 16.8 17.9 come out with new material that's hot, it's always exciting for the listener." morning man Lee Jolly has a 9.0. WLOL Hot 100 12.8 11.4 10.9 "Maneater," he notes, "continues their hot streak -you just can't ignore these KSTP -FM AC 11.8 12.0 11.8 guys." On the Benatar record, Carroll says. "She's a tough girl with a tough KDWB -FM AOR 8.6 8.7 7.7 sound. It's her niche, and she's exploited it well." WDGY AC 7.7 7.1 6.6 FM Registers New York AOR WINS news 7.0 6.8 6.7 CHICAGO -"Lion In A Bed Of Fire," the new single by Little Steven & Only Slight WRKS urban 6.7 6.6 5.7 the Disciples of Soul from their EMI America debut LP, "Men Without WAPP AOR 6.4 8.2 5.4 WOR Women," is "real snappy," says WMET -FM music director Pat Evans. Pro- Spring Growth talk 5.8 5.8 6.0 WPLJ AOR duced and arranged by Miami Steve Van Zandt of the E Street Band, the pro- 5.6 5.0 6.3 NEW YORK -Following 11 Pittsburgh grammer compares the record's "majestic sound" to his work with the Asbury years of substantial growth, FM KDKA Jukes on their third effort, "Hearts Of Stone." She's MOR 23.8 23.9 24.6 also raving about "Street listening recorded only a 0.2% in- WDVE AOR Cafe," a cut from the Icehouse LP, "Primitive Man" (Chrysalis), 8.8 10.4 12.8 and "Say You crease overall in the nation's top WBZZ Hot 100 8.5 8.9 Will," a song from the new album by Blanket of Secrecy titled 8.6 "Ears Have 10 radio markets, according to an WAMO black 7.5 8.2 7.9 Walls" (Warner Bros.). "It's a special record, from start to finish -worth calling analysis by Arbitron of its spring WXKX Hot 100 5.5 6.4 5.4 attention to. Everything about the record -the songs, the performances- sounds survey. St. Louis familiar, but there aren't any credits. It's a Jake Riviera project; maybe the se -. The new figures show that on KMOX-AM talk 25.3 23.5 23.0 crecy is backfiring." average FM listening represents KWK -FM AOR 11.3 12.6 11.3 KSHE a 55% share of all listening in the AOR 8.8 7.4 6.8 KMJM urban 6.3 BLACK /URBAN top 10 markets. Washington led 7.4 7.5 NEW YORK -"It's a great sing-along type of tune," says WKTU -FM pro- WIL-FM country 6.2 5.1 5.6 the ranking with a 66.8% share, gram director Carlos De Jesus of the new Kool and the Gang single, "Let's Go San Antonio an increase of 1.7% over spring Dancing (Ooh La La)" (De- Lite). "The reggae, calypso and pop mix is so KISS AOR 23.2 1981. Dallas -Ft. Worth posted 24.0 16.6 happy -sounding that our Dis invariably sing with it. And you KTFM AC 10.0 10.3 11.6 know that Dis the second highest increase with are the last to sing along with anything." Other new adds whose success "seems KTSA Hot 100 8.5 7.0 6.8 66.7 %. KITY predictable" include: "Emotional Disguise" by Peter Godwin (Polydor); AC 7.2 7.0 7.2 Chicago showed the highest KAJA country "Mickey" by Toni Basil (Chrysalis); "We've Arrived" by Loose End 6.1 5.4 5.6 (Virgin share of AM listening with San Francisco import); and "Ms. Fine Brown Frame" by Syl Johnson with the James Cotton 43.4 %, followed closely by Pitts- KGO talk Blues Band (Boardwalk). The latter tune, a melange of Chicago blues and funk 7.9 8.6 11.7 burgh with 43.2 %. KRQR AOR 5.5 4.7 4.8 with a little bit of rap, recently bowed in the Windy City on the Erect label, and Among the top 10, Pittsburgh KFRC Hot 100 5.0 4.5 4.7 De Jesus is convinced that the disk will have "an immediate impact" in the showed the greatest FM growth, KMEL AOR 4.6 4.3 4.9 New York market. KCBS jumping to 47.7% in 1982 from news 4.4 4.4 4.6 43.8% Seattle-Everett-Tacoma the year before. Gains in KISW COUNTRY FM shares were also reported AOR 8.9 11.2 13.4 BILLINGS, Mont. -Two new singles that "never quite lose it" at KBMY are for KIRO talk New York, Los Angeles and 8.5 7.6 8.1 "A Child Of The Fifties" by the Statler Brothers (Mercury) and "Why Did KZOK -FM AOR 8.3 8.2 7.5 Philadelphia. But in Detroit, AM You Have To Be So Good" by the Texas Vocal Company (RCA), according to KUBE Hot 100 6.7 5.2 4.8 listening climbed two program director Bob Meyer. "Both just keep on moving," he says. "The Stat- points KOMO AC 5.9 5.0 3.9 from 26.2 to 28.2 %. The lers do an excellent job with an uptempo mover. But the Texas Vocal Com- average Washington FM station's WKYS pany ... wow! It's a good song with that mid -1970s Dave and Sugar sound." share of listening urban 11.4 9.6 9.3 throughout the top 10 WMAL MOR Meyer has also added "A Love Song" by Kenny Rogers (Liberty) and Kieran markets 8.5 7.5 7.6 remained at 3.1%, while the aver- WRQX Hot 100 8.1 8.1 6.4 Kane's "Gonna Have A Party" (Elektra), which he calls "a good foot- stompin g age AM share dropped from WHUR black 7.7 8.7 8.4 record. You can swing to it, sway to it, whatever you want to do. It's friendly." 2.7% to 2.5%. WAVA AOR 6.0 6.6 6.0 LEO SACKS