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GRAPHIC DESIGN HISTORY / EARLY / Overview / lvii

Early Alphabets

1 Visual Systems 1

2 13

3 Egyptian Hieroglyphics & Scripts 18

4 The Phoenician 29

5 The 35

6 The 43

7 The Alphabet 46

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Overview ii / lvii

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Overview iii / lvii

3,200 BCE 1,000 BCE 250 BCE Cuneiform Phoenician Alphabet

4,000 BCE 3,000 BCE 2,000 BCE 1,000 BCE 0 CE

40,000 – 3,200 BCE 2,700 BCE 700 BCE Protowriting Hieroglyphics Etruscan Alphabet

800 BCE Greek Alphabet

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Overview iv / lvii

ABCD Alphabetic Charactersitics EFGHI CRITERIA 1. A set of visual symbols 2. Used to express one or more JKLMN 3. Individual for individual sounds 4. Smaller units than or 5. Characters representing OPQR 6. Characters representing 7. Standard ordering () STUV WXYZ

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY (GDT-101) / EARLY ALPHABETS 1 / 57

40,000–4,000 BCE Visual Language Systems Several thousand years of proto-alphabetic exploration resulted in a wealth of written variety but also created a of usability issues.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Visual Language Systems 2 / 57

40,000–4,000 BCE Protowriting systems • Image-based • These cannot considered “” Early evidence of protowriting has been discovered in the Chauvet and Lascaux caves in and the Altamira Caves in .

Repetition of agreed-upon shapes is the essence of a writing .

© Kevin Woodland, 2020 Wall painting of Reindeer, Lascaux Cave, France, circa 15,000 BCE GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Visual Language Systems 3 / 57

CIRCA 4,000 BCE Non-alphabetic writing systems • Pictographs, rebuses, logographs, ideographs, and • Disparate and hard to learn • Localized • Lacked structure • Functioned differently

© Kevin Woodland, 2020 A sample of early written language systems existing circa 3,000 BCE GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Visual Language Systems 4 / 57

CIRCA 3,200 BCE Pictographic systems Considered the first step towards written language systems

• Image-based communication • Derived from petroglyphs • Reliance on cultural knowledge • Limited use case • 1 = 1 • Required many characters

© Kevin Woodland, 2020 Petroglyphic and Ideographs, Utah, , circa 200 BCE GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Visual Language Systems 5 / 57

CIRCA 2,000 BCE Phaistos Disk • 241 highly detailed pictograms • Hatchet, eagle, carpenter’ square, animal skin, vase • Relief impressions in terra cotta • Origin of ?

© Kevin Woodland, 2020 Phaistos Disk, , , circa 2,000 BCE (excavated in 1908) GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Visual Language Systems 6 / 57

CIRCA 3,000 BCE Rebus systems • Two or more symbols are used to force the phonetic expression of a word • Required heavy understanding of • Extremely limited use case A rebus must be deciphered, unlike pictographs, which only need to be identified.

© Kevin Woodland, 2020 Hieroglyphics representing the Rebus Principal · Bee & Leaf (Belief) · Sea & Sun (Season) GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Visual Language Systems 7 / 57

© Kevin Woodland, 2020 Paul Rand, 1988 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Visual Language Systems 8 / 57

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Visual Language Systems 9 / 57

CIRCA 3,200 BCE Logographic systems • Reliance on cultural knowledge • Limited use case • 1 character = 1 word • Required many characters • Difficult to use outside originating tribes • Chinese hanzi, Japanese , and Korean

© Kevin Woodland, 2020 Luwian logographs, , circa 1,400 BCE GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Visual Language Systems 10 / 57

© Kevin Woodland, 2020 Chinese Hanzi GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Visual Language Systems 11 / 57

CIRCA 3,000 BCE Ideographic systems A combination of two or more pictographs intended to represent a concept

ox + mountains = wild ox

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Visual Language Systems 12 / 57

CIRCA 3,000 BCE Syllabaries • 1 character = 1 • Basic speech elements • and combination • Words required many drawn strokes

© Kevin Woodland, 2020 Old Persian , 600 BCE GRAPHIC DESIGN HISTORY (GDT-101) / EARLY ALPHABETS 13 / 57

3,200 BCE Cuneiform A major writing development in Sumeria (present day Iraq) comprised of abstract marks corresponding to spoken sounds.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Cuneiform 14 / 57

3,200 BCE Cuneiform Early cuneiform was pictographic, but eventually turned on its side and abstracted into lines and shapes

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Cuneiform 15 / 57

3,200 BCE Cuneiform • Began as a method of recording basic information • Harvested clay from local river beds • Means “wedge shaped” • Wedge-shaped stylus by 2,500 BCE, rather than a pointed stylus

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Cuneiform 16 / 57

© Kevin Woodland, 2020 Clay Tablet, Mesopotamia, 3,000 BCE GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Cuneiform 17 / 57

3,200 BCE 1,000 BCE 250 BCE Cuneiform Phoenician Latin Alphabet Alphabet

4,000 BCE 3,000 BCE 2,000 BCE 1,000 BCE 0 CE

40,000 – 3,200 BCE 2,700 BCE 700 BCE Protowriting Hieroglyphics Etruscan Alphabet

800 BCE Greek Alphabet

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY (GDT-101) / EARLY ALPHABETS 18 / 57

2,700 BCE Egyptian Hieroglyphics & Scripts Ancient produced three innovative varieties of proto-alphabetic written expression.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / & Egyptian Scripts 19 / 57

2,7000 BCE Hieroglyphics Greek for “sacred carving” Made from three different parts:

1. Ideographs Pictorial denotation of an object 2. Phonographs Denote a sound or sequence of sounds 3. Determinatives Provide clues to meaning and sounds

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Hieroglyphs & Egyptian Scripts 20 / 57

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Hieroglyphs & Egyptian Scripts 21 / 57

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Hieroglyphs & Egyptian Scripts 22 / 57

2,700 BCE Hieroglyphics Hieroglyphs are written in rows or columns and can be read from left to right or from right to left. You can distinguish the direction in which the text is to be read because the human or animal figures always face towards the beginning of the line. Also the upper symbols are read before the lower.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Hieroglyphs & Egyptian Scripts 23 / 57

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Hieroglyphs & Egyptian Scripts 24 / 57

2,700 BCE Hieroglyphics • Vowel sounds existed but were unwritten • Consonantal alphabet (no vowels) • Requires cultural knowledge • Relied on grouping devices

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Hieroglyphs & Egyptian Scripts 25 / 57

2,700 BCE Developed around the same time as the hieroglyphic script and was used for official tasks (record keeping, accounting, and writing letters).

© Kevin Woodland, 2020 The evolution of Hieratic Script GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Hieroglyphs & Egyptian Scripts 26 / 57

660 BCE Script The popular script, a name given to it by , developed from a northern variant of the Hieratic script in around 660 BCE. It lasted roughly 200 years.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Hieroglyphs & Egyptian Scripts 27 / 57

Egyptian Hieroglyphics

Egyptian Demotic Script

Classical Greek

© Kevin Woodland, 2020 The , Memphis, , circa 196 BCE. Discovered in 1799 CE by Napoleon’s army in Rosetta, Egypt. On display at the British Museum in London since 1802 CE. Translated in 1823 CE by Jean-François Champollion. GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Hieroglyphs & Egyptian Scripts 28 / 57

3,200 BCE 1,000 BCE 250 BCE Cuneiform Phoenician Latin Alphabet Alphabet

4,000 BCE 3,000 BCE 2,000 BCE 1,000 BCE 0 CE

40,000 – 3,200 BCE 2,700 BCE 700 BCE Protowriting Hieroglyphics Etruscan Alphabet

800 BCE Greek Alphabet

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY (GDT-101) / EARLY ALPHABETS 29 / 57

1,000 BCE The Cuneiform, Hieroglyphs, and Cretan pictographs come together to form the seeds of the first modern alphabet.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Phoenician Alphabet 30 / 57

1,000 BCE The Phoenicians • Modern day , Syria, and Israel • Seafaring and ship builders • Needed an alphabet for their native tongue

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Phoenician Alphabet 31 / 57

1,000 BCE The Phoenician Alphabet • Distillation of Cuneiform, Hieroglyphs, and Cretan pictographs • Simple for non-Phoenician people to learn • Read from right-to-left

© Kevin Woodland, 2020 Phoenician Petroglyphic Inscription GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Phoenician Alphabet 32 / 57

1,000 BCE The Phoenician Alphabet • Unprecedented use of alphabetical order • 22 letters, each representing a single sound (phonetic) • Democratized writing for Phoenicians • Consonantal alphabet (no vowels)

© Kevin Woodland, 2020 The Phoenician Alphabet, circa 1,000 BCE GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Phoenician Alphabet 33 / 57

1500 BCE Since vowels sounds were not specified, a two-syllable word like drama could have at least nine different pronunciations.

1. drama 4. drima 7. druma 2. dramu 5. drimu 8. drumu 3. drami 6. drimi 9. drumi

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Phoenician Alphabet 34 / 57

3,200 BCE 1,000 BCE 250 BCE Cuneiform Phoenician Latin Alphabet Alphabet

4,000 BCE 3,000 BCE 2,000 BCE 1,000 BCE 0 CE

40,000 – 3,200 BCE 2,700 BCE 700 BCE Protowriting Hieroglyphics Etruscan Alphabet

800 BCE Greek Alphabet

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY (GDT-101) / EARLY ALPHABETS 35 / 57

800 BCE The Greek Alphabet , an epicenter of , philosophy, democracy, art, architecture, literature, and alphabetic evolution.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Greek Alphabet 36 / 57

800 BCE • Mythic Greek Cadmus • Brought the Phoenician alphabet to Greece • Invented history • Created prose • Designed a few Greek letters • His use of writing allowed him to raise and control armies quickly

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Greek Alphabet 37 / 57

800 BCE The Greek Alphabet • Early Greek used Phoenician characters, arranged the same • Anyone who could read ancient Phoenician could also read Greek • Five were changed to vowels, making it a true alphabet • All capital letters (at first) • No , paragraphs, or word spacing • The direction of changed several times

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Greek Alphabet 38 / 57

Greek was often read in a format known as or as the ox plows

One row would read left-to-right and then switch from right-to-left

© Kevin Woodland, 2020 Boustrophedon GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Greek Alphabet 39 / 57

© Kevin Woodland, 2020 Early Greek petroglyphic inscription written in boustrophedon GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Greek Alphabet 40 / 57

START HERE

© Kevin Woodland, 2020 Reverse boustrophedon GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Greek Alphabet 41 / 57

Centralized by

400 BCE • Classical Greek settled on right-to-left orientation • Letterforms became monumental and some letters were reversed • Lower-case were added • Based on formal geometric ideals, lack of scripted-details

© Kevin Woodland, 2020 Early Greek inscription · The Rosetta Stone GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Greek Alphabet 42 / 57

3,200 BCE 1,000 BCE 250 BCE Cuneiform Phoenician Latin Alphabet Alphabet

4,000 BCE 3,000 BCE 2,000 BCE 1,000 BCE 0 CE

40,000 – 3,200 BCE 2,700 BCE 700 BCE Protowriting Hieroglyphics Etruscan Alphabet

800 BCE Greek Alphabet

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY (GDT-101) / EARLY ALPHABETS 43 / 57

700 BCE The Etruscan Alphabet The Latin alphabet shows heavy influence from the Etruscan alphabet of 700 BCE.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Latin Alphabet 44 / 57

700 BCE Etruscan Alphabet The Etruscan alphabet of 700 BCE was one of several Old Italic alphabets used in during this period.

© Kevin Woodland, 2020 Etruscan Cock, circa 620 BCE GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Latin Alphabet 45 / 57

3,200 BCE 1,000 BCE 250 BCE Cuneiform Phoenician Latin Alphabet Alphabet

4,000 BCE 3,000 BCE 2,000 BCE 1,000 BCE 0 CE

40,000 – 3,200 BCE 2,700 BCE 700 BCE Protowriting Hieroglyphics Etruscan Alphabet

800 BCE Greek Alphabet

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY (GDT-101) / EARLY ALPHABETS 46 / 57

250 BCE The Latin Alphabet The final expression of our current Western written language.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Latin Alphabet 47 / 57

Ancient

750 BCE Rome was a village on the Tiber River

200 BCE Rome conquered Greece in the second century BCE

100 BCE By the end of the first century CE the stretched from the British Isles in the north, to Egypt in the south, and from the in the West to the Persian Gulf at the base of the ancient land of Mesopotamia

476 CE Fall of Roman Empire

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Latin Alphabet 48 / 57

250 BCE Greek influence The Romans modeled their art, literature, religion, and philosophy from the

• Greek scholars and libraries were taken to Rome • The Roman Alphabet came to the Romans from Greece

© Kevin Woodland, 2020 of Prima Porta, Rome, early 1st century GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Latin Alphabet 49 / 57

250 BCE Evolution of the Latin alphabet The Latin Alphabet is formed and consists of 20 letters. “Julius , Son of Gaius” would have been written: CAIVS IVLIVS CAESAR

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Latin Alphabet 50 / 57

250 BCE Evolution of the Latin alphabet Spurius Carvilius designs the to replace the Greek () character, bringing the count to 21 letters.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Latin Alphabet 51 / 57

100 BCE Evolution of the Latin alphabet After the Greek conquest, the Greek letters and Z were added to the end—but the G remained—because Romans were appropriating Greek words using these sounds, bringing the count up to 23 letters.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Latin Alphabet 52 / 57

410 CE Evolution of the Latin alphabet Rome is sacked by the Visigoths and there is no alphabetic progress several centuries. The count stays at 23 letters.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Latin Alphabet 53 / 57

476 CE Evolution of the Latin alphabet The Roman Empire falls while Emperor Constantine remains in , Italy. The Latin alphabet has gained use all over the world. The count stays at 23 letters.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Latin Alphabet 54 / 57

900 CE () Evolution of the Latin alphabet The has been representing two sounds so the was formed to assume the soft vowel sound previously made by the V. The count is up to 24 letters.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Latin Alphabet 55 / 57

1,100 CE (MIDDLE AGES) Evolution of the Latin alphabet The V, which currently makes a U sound, is often doubled-up into the VV, so the (double-u) is added. The count is up to 25 letters.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / The Latin Alphabet 56 / 57 ABCDEFGH I KLMNOPQR STUVWXYZ

1,300 CE (MIDDLE AGES) Evolution of the Latin alphabet Finally, the letter J is formed to act as a consonantal version of the letter I, which was commonly used in , especially at the beginnings of words. The count resolves at 26 letters.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / EARLY ALPHABETS / Summary 57 / 57

3,200 BCE 1,000 BCE 250 BCE Cuneiform Phoenician Latin Alphabet Alphabet

4,000 BCE 3,000 BCE 2,000 BCE 1,000 BCE 0 CE

40,000 – 3,200 BCE 2,700 BCE 700 BCE Protowriting Hieroglyphics Etruscan Alphabet

800 BCE Greek Alphabet Summary The evolution of our modern alphabet can be traced through Sumerian pictographs, to the Phoenician alphabet, the Greek alphabet, and ultimately our Latin alphabet.

© Kevin Woodland, 2020