Changing More Lives in More Places Engaging More Communities New and Updated Booklets Mentoring New Vegans Evaluating Our Impact Addressing Veg Recidivism Year-End Matching Opportunity: Pumpkin Pie Make an Impact for Bagel Spread Twice the Animals From all of us at Vegan Outreach, Thank you for a groundbreaking year! You should be proud. Your donations paid for some incredible outreach this past year, bringing us closer to a world without violence against animals. Sit back, pour a cup of tea, and read about your victories!

Vegan Outreach is a 501(c)(3) nonprofit organization working to end violence towards animals. Vegan Outreach seeks a future when sentient animals are no longer exploited as commodities.

BOARD OF DIRECTORS FEDERAL TAX ID 86-0736818 PRIVACY POLICY Mark Foy, Chair Vegan Outreach does not share, sell, or VO(staff); FilmingforLiberation.com (cows) / Melissa Li, MD, Vice-Chair WE’D LOVE TO HEAR FROM YOU! trade any of our members’ information. Lauren Sprang, Secretary Vegan Outreach MichelleCehn Yvonne LeGrice, Treasurer PO Box 1916 - Front cover photo: © Can Stock Photo Inc. / bazilfoto Suzanne Haws Davis, CA 95617 1916 Back cover photo: © Jo-Anne McArthur / Oikeutta eläimille , RD VeganOutreach.org/contact Printed on recycled paper with soy inks

2 VEGAN OUTREACH NEWS | FALL 2016 These Victories Are Yours As the year comes to a close, we’ve been looking at our long list of accomplishments in 2016. Each one makes us think of the face behind it—the face of a donor. We see your face in every victory and in every bit of growth, because Vegan Outreach experienced tremendous progress this past year, and you championed it. When we came to you with ambitious ideas for more outreach, you stepped up, with a smile and a helping hand. You understood that we could only increase our impact for animals if we first grew our budget, and you gave generously and made that happen! Thank you!

In 2016, you enabled us to bring the vegan message to new, more diverse audiences. Because of you, vegan mentors provided support to more than 2,000 people, to help them or to keep vegans from backsliding. 1.5 million students at 1,132 schools in six countries have Because of your donations, we taught thousands of people received booklets about the vegan lifestyle! about the benefits of vegan living via presentations In this newsletter, you’ll find stories of success and you’ll and one-on-one conversations at schools, festivals, and learn about new projects to both inspire more people special events like free vegan dinners at churches in Los to go vegan and help them stick with it. These stories Angeles. And thanks to your generosity this past year, are yours. You made them happen, and through them we’ll expose even more people to the cruelty of factory you spared countless animals from suffering. farming through video outreach, virtual reality, and humane education presentations in classrooms. Thank you for being one of the faces behind our most amazing accomplishments this past year! Here’s to helping You made all this happen while at the same time ensuring even more animals in 2017! that our time-tested campus leafleting could continue and expand. You enabled leafleting to grow to India and allowed us to undertake the first tour of the US’s historically black colleges and universities. Because Vegan Outreach donors—you!—are so generous and so Jack Norris, RD Steve Ann Chambers, Esq. dedicated to reducing animal suffering, so far this year Executive Director President

Make an Impact for Twice the Animals: Donations Matched through 2016! A group of generous philanthropists have pledged to match your donations, now through December 31. That means you’ll be changing twice as many lives by donat- ing—and sparing twice as many animals from suffering. VO(staff); FilmingforLiberation.com (cows) / Please give generously today to help us continue our outreach through college leafleting, mentoring aspiring MichelleCehn vegans, reaching underserved communities, and more!

Use the enclosed envelope or make a secure donation at VeganOutreach.org/match. Thank you!

FALL 2016 | VEGAN OUTREACH NEWS 3 Adding new outreach programs is like 4 More Lives Lives More strong for over a decade and now our over and now for strong our decade a Changing Changing Our foundation,Our the Adopt College a a huge milestonea huge on the path to adding new rooms onto a house: the in Coordinator, and volunteers her have Because of you, this year we shipped to make it happen. maketo it there’s gave who donor a generously thanks to you! For every person who taken the country by storm, handing than ending violence towards animals! towards violence ending our goes veg upon reading aVO booklet, foundation rock must be first solid. Rathor, India our first-ever Outreach reach is more extensive than ever— out over 35,000 booklets. leafleting program, going hasleafleting been m 2016 FROM HIGHLIGHTS MORE

So far this far So year, we’ve reached more VEGAN OUTREACH NEWS | FALL 2016 |FALL NEWS OUTREACH VEGAN 30 VO millionth booklet More Places More 87,000 in India people . Pooja Pooja . — 19,202 day asingle in the at booklets While about athird of the population is visited visited vegetarian, many aren’t people aware tion. At St. Mira’s College in Pune, Pooja I would like to leave milk.” dairy Puebla— UniversidadBenemérita Autónoma de and volunteersRodriguez, out handed of the cruelty involvedof the cruelty produc in dairy idea that this is how cows are treated. met Rashimet (above), had no “I said, who leafleting event College a leafleting Adopt history! in begin and help them begin activists local m m leafleting programs there programs leafleting In In

Director of OutreachDirector Sjodin Victor Mexico to leaflet with to leaflet Europe Eastern a new record for the biggest , Emmanuel Marquez, Katia . - Your Choice Updated Updated Choices Compassionate wrong with dairy. with wrong Our Our Order VO and booklets get started Booklets New a big makeover, too, and we’re per what’s about full a section added Factory FarmingFactory Awareness Coalition, this and booklet, others, we’ve also Hooch, Phish, and TAUK. haps most excited about the new companion and farmed animals. In In animals. farmed and companion our combining est ajoint booklet, project with the festivals featuring bands like Moon like Moon bands featuring festivals produced especially for concert concert for especially produced In a new booklet In new a booklet leafleting in your area! your in leafleting diately the likeness see between Why Vegan? Why booklets, readers will imme booklets, AdoptaCollege.org and and and booklet has received

- - -

Katia Rodriguez / VO (class); Emmanuel Marquez / VO (mentors); © Fieldwork / Dreamstime.com (cows); Lana Smithson / VO (Kayla) Anula Namshum (Pooja & Rashi) Katia Rodriguez / VO (class); Emmanuel Marquez / VO (mentors); © Fieldwork / Dreamstime.com (cows); Lana Smithson / VO (Kayla) Anula Namshum (Pooja & Rashi) The The mentor program matches new The Vegan Mentor Program has We readily saw decreases in animal animal in decreases saw We readily New Vegans with anything from navigating the the navigating from anything with Spanish program. We hope you’re We hope program. Spanish Our Impact adopted mostly a vegan diet.* and aspiring vegans with knowl active mentors and 2,495 matched are likely to also avoid eating chickens. For every 75 people who read a that people who newlythat who avoid people eating Mentoring important programs, with 1,370 with programs, important consumption respondents for who on booklet effectiveness, and the effectiveness, booklet on edgeable volunteers who can help familiar with the program—not just just program—not the with familiar booklet, anbooklet, average of one recipient booklets our reading to due mammals read our We booklets. also learned promising. quite were results mentor! a become but because we’d love for you to because new the in those including mentees, In June, we released a major study Evaluating quickly become one of VO’s most “ your program that recently I recommended it to coworker. a really I can’t thank with great care and detail. Ihave had such agreat experience with her and Leah and Vegan Outreach enough! not having anyone to issues, questions, discuss concerns with. Leah has been a great mentor and always responds to my questions, no matter how small, I am theI am only vegan my in family. your donations pay for it

- , vegan. Mentee-mentor pairs often often pairs Mentee-mentor vegan. text, talktext, on the phone, and even communicate via email, and some some and email, via communicate grocery store to responding to meet for meals together! for meet people’s questions being about I was abit feeling nervous about I —SK, Pittsburgh,—SK, PA *View the full study at VeganOutreach.org/ppr-2016 study full the *View She said, ‘Your outreach works!’” thingSmithson “First in the reports: morning, VO is conducting further studies to At left is MexicoAt Campaigns left &Spanish Media After leafletingAfter the State University of New York at set out to We’ll meet. continue to assess specifically to fund this research! this fund to specifically thank you to the donors who’ve given In a recent survey of mentees in the Spanish the impact of thethe program, impact and we look ing, as well as Pay Per View video vegan mentors Carla Rios and Jessica Hernandez. Hernandez. Jessica and Rios Carla mentors vegan outreach, and other programs. A big measure the effectiveness of leaflet of effectiveness the measure more people go andmore stay people vegan! program, Coordinator Katia Rodriguez (center) with Spanish (center) Spanish with Rodriguez Katia Coordinator Canton, New England Outreach Coordinator Lana Lana Coordinator Outreach England New Canton, changes forward to expanding to help exponentially Kayla [left] informed me she got apamphlet from me lastfrom year and hasn’t eaten animals since. “ NEWS OUTREACH 2016FALL | VEGAN VeganOutreach.org/VMP Your outreach works! or accomplishing the goal they over making 70% reported 5 - Engaging More Communities

In its 23-year history, two things why when I read online about VO’s have always defined Vegan Outreach: Community Engagement Initiative, blazing new trails of activism and I knew I wanted to get involved and putting in the hard work needed to be an active participant in changing get things done. the status quo. I’m so glad I did—in its first year, so much has already Now, we’ve taken on a diversity ini- been accomplished! tiative, and, although a challenging undertaking, we believe that it’s not In the early 90s, VO began leafleting Thank you for coming with us on

only an essential part of sparing more and has since inspired much of the VO(bagel spread) / animals but it’s also the right thing movement to join in. Now, with your this important journey! to do! The lack of diversity in the help, we want to inspire a movement mainstream move- that is dynamic, diverse, and thus ment is a complex issue to discuss, more effective for animals. We’ll VO(vegan meal); Alex Bury let alone address, but when millions likely stumble or take a few wrong Roxanne Hill / of people feel unwelcome we must turns, but we’ve already seen that Events & Community Engagement do the hard work to fix it. That’s the victories outweigh the hurdles. Initiative (CEI) Manager JevranneMartel

HIGHLIGHTS FROM 2016 m We’ve implemented a diversity and inclusion training program for our staff At right are attendees of and board, and we’ve hired or partnered the Artscape festival in with leaders who are doing outreach Baltimore, Maryland, with VO(Jamila, Jennifer, Sarah)& to—and building community with— Community Engagement / more diverse populations. Coordinator Brenda Sanders; m below with Jamila Alfred at We’ve hosted free vegan meals, pre- Tsekhmister(chicks) / sentations, and discussions in predomi- Coppin State University are nantly black and Latino communities, volunteers Jennifer Kee and Sarah Juanita.

including several bilingual events in part- KellyThomas (Roxanne); Jamila Alfred nership with Los Angeles area churches. Attendees learned about -based

eating from vegan dietitians, and got m In addition to our own outreach VO(Emmanuel in hoodie); Can© Stock Photo Inc. to try delicious products from , events, we’ve supported and participated / Follow Your Heart, and others. More of in festivals created by and for people of

these outreach events are in the works! color outside of VO, like the Vegan Soul KatiaRodriguez Wellness Fest in Oakland and the Vegan m Maryland/DC Events & Outreach SoulFest in Baltimore with 6,000-plus Coordinator Jamila Alfred (far left) has attendees! VO was also the lead sponsor conducted an extensive leafleting of the first major intersectional justice tour of historically black colleges and conference in March at the Whidbey universities, making new connections Institute in Washington. and inspiring more people to go vegan. We’ve also begun working to create Your support of this initiative means the three powerful booklets made by and world to us—we literally couldn’t do it for black Americans, Spanish-speaking without you! To help, email RoxanneH@ Americans, and Mexicans. VeganOutreach.org. Thank you!

6 VEGAN OUTREACH NEWS | FALL 2016 Addressing Veg Recidivism Persuading people to become vegan information, activism training, and is only the first step in reducing ani- a network of supportive advocates mal suffering. We must also work to all over the world. help people stay vegan, and that’s exactly what VO has been doing for Since research has confirmed that decades. We offer unbiased nutrition veg recidivism is a big problem, VO has added a Vegan Mentor Program, ramped up our blog recipes and product reviews, and now, started a VO(bagel spread)

/ campaigns department to get more vegan food options in restaurants.

Conversations are currently happen- ing behind the scenes, and we’ll have VO(vegan meal); Alex Bury / exciting news to report soon—visit VeganOutreach.org/enews and sign JevranneMartel up for VO emails to stay updated! Pumpkin Pie Bagel Spread

1 8 oz container Follow Your Heart Supporting VO Warms Our Hearts—and Your Body! vegan cream cheese Show your compassion for animals every day by sporting a VO hooded 1 15 oz can pumpkin sweatshirt. Buy one for your favorite vegan to surprise them for the holidays! 2 tablespoons brown sugar Shop at VeganOutreach.org/merchandise. 2 tablespoons maple syrup 1 teaspoon pumpkin pie spice VO(Jamila, Jennifer, Sarah)& / 1 teaspoon vanilla Tsekhmister(chicks) / Allow the cream cheese to come to room temperature, then puree all ingredients in a food processor KellyThomas (Roxanne); Jamila Alfred until very smooth and creamy.

Serve for holiday breakfast with toasted bagels, sliced pears, vegan VO(Emmanuel in hoodie); Can© Stock Photo Inc.

/ scones, or baked fresh fall apples. You can also serve for dessert with vegan ginger snaps! KatiaRodriguez

CONNECT WITH US FOLLOW US ON:

Stay informed about what your donations Facebook.com/VeganOutreach are accomplishing and be the first to hear Twitter.com/VeganOutreach about new vegan products and ways to help animals by subscribing to our weekly Instagram.com/VeganOutreach e-news and blog at VeganOutreach.org.

FALL 2016 | VEGAN OUTREACH NEWS 7 They’re counting on us. Can we count on you?

Everything you read about in this Will you spare even more animals newsletter—all our accomplishments from misery with a generous donation in 2016 and all the work we’ll do in right now? years to come—depends on you. Your donation today will be matched Thank you for your past donations, dollar-for-dollar, doubling your which changed countless lives and impact for animals! That means twice moved us towards a vegan society. as many booklets, twice as many new With the severity of suffering animals vegans, twice as many animals spared endure on farms and in slaughter- from suffering. Thank you for being houses, the work we do together is someone animals can count on! crucial. Funding is the only thing limit- ing how much good we can do, and you can remove that barrier!