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Wildlife Friendly Enterprise Network: Ibis Rice Power TRANSLINKS Promoti ng Transformati ons by Linking Nature, Wealth and Power For more informati on on TransLinks, Nature please visit our website: Wealth htt p://www.translinks.org Ibis Rice and organic, contributi ng to protecti ng criti cally endan- gered bird species whilst also promoti ng improved incomes for farmers that engage in conservati on. Protecti ng wildlife in Cambodia…one grain at a ti me. Conservati on Challenge Certi fi ed Wildlife Friendly™ Products The Northern Plains of Cambodia are home to the greatest Ibis Rice™ is a fragrant, organically grown Malis Rice. It is aggregati on of large mammals and water birds beyond the sold directly in bulk to large commercial mills in major towns savannas of Africa. The Giant Ibis is Cambodia’s Nati onal Bird in Cambodia and most recently, capitalizing on the Certi fi ed and one of 50 endangered species in the Northern Plains. Wildlife Friendly™ branding, to restaurants and hotels near The forests and wetlands of the Northern Plains, which Cambodia’s famed Ankor Wat temple in Siem Reap. Siem these endangered birds depend on for habitat, are used by Reap is a main tourism center, which att racts more than long-established local communiti es. These communiti es are 2 million internati onal visitors each year to the temples at very poor and are heavily dependent upon forest and natural Angkor. The following hotels and restaurants in Siem Reap resources for their livelihoods. Agricultural-based livelihood currently serve Ibis Rice: Hotels: La Maison d’Angkor, Le Me- development is limited by low prices off ered by the few ridien Angkor, La Residence d’Angkor, Soria Moria, Victoria traders that come to these remote villages. Worse, the same Angkor Resort & Spa, Hotel de la Paix, The Villa Siem Reap traders are the only source of credit, usually at usuriously and Sojourn; Now in Phnom Penh: The Boddhi Tree. Res- high rates. This provides litt le incenti ve for communiti es to taurants: Kamasutra, Sugar Palm, and V & A. Now in Phnom improve agricultural effi ciency, and means that the majority Penh: Le Wok of households are trapped in debt cycles to the traders. With Future marketi ng will including selling various packaged rice mixes, including both brown and white rice, in tourist shops in Siem Reap. Siem Reap has over 100 registered hotels and restaurants and so far, 16 restaurants and hotels buy Ibis Rice. The rice is marketed as Certi fi ed Wildlife Friendly™ Wildlife Friendly Enterprise Network: Ibis Rice growing human populati ons the pressure on land resources Currently, the VMNs provide funding for infrastructure and is increasing, leading to increasing forest clearance in key inputs; they manage the buying and storage of rice; assure conservati on areas and confl icts between communiti es and that a premium is paid to farmers; and establish a functi onal government agencies responsible for environmental protec- profi t sharing scheme. Various acti viti es are underway to ti on. As land conversion is one of the few easily available increase the farmers’ revenues by promoti ng new, higher forms of wealth, community members have litt le incenti ve yielding varieti es of rice. Farmers are being trained in the to engage in conservati on. Successful wildlife and habitat System of Rice Intensifi cati on (SRI), a low-tech culti vati on conservati on therefore depends on engaging local families technique that does not use pesti cides or non-organic fer- in ways that directly link local economic and social develop- ti lizers and is widely promoted in the ment to natural resource conservati on. region. In additi on, farmers are being trained in the Cambodian Organics As- Context and Business Model sociati on standards, which are adapted from and consistent with internati onal Wildlife Conservati on Society Cambodia (WCS) has been standards. supporti ng and promoti ng Ibis Rice™ for several years. The Impact and Monitoring current focus of Wildlife Friendly™ product development is in the Northern Plains. The Ibis Rice™ program was started, Farmers understand that purchase of their rice is condi- in part, because of the enormous market opportunity pro- ti onal on compliance with conservati on agreements. As a vided by Siem Reap. Market research conducted by WCS result, Certi fi ed Wildlife Friendly™ products directly provide indicated that a signifi cant number of buyers (mainly up- incenti ves to local people to engage in behaviors consistent market hotels and restaurants) exist in Siem Reap, many with long-term conservati on. In 2008, this led to the initi al of whom would be willing to pay a premium for Wildlife 78 farmers each receiving more than $60 additi onal income Friendly™ products. The cooperati ve marketi ng model is for their produce, a signifi cant amount of money in remote also an important innovati on off ered by the project. Com- rural villages where average annual incomes are less than muniti es receive a share of the profi ts and assistance to $400 per year. Over the past three years communiti es have move up the value chain (e.g. through training in value- tripled the proporti on of revenue that they receive from added processing, assistance with capital investment, and Wildlife Friendly™ producti on. Given the success, the Ibis access to necessary micro loans) so that farmers capture a Rice™ Program will expand from two villages in 2008 to ten greater proporti on of the revenue and have an incenti ve to villages (>10,000 people) over the next three years. In addi- restrict farm expansion. ti on to increasing local incomes the project provides other benefi ts to community members, such as training and ac- The Ibis Rice™ program established Wildlife Friendly™ vil- cess to credit at reduced interest rates. Lastly, the nego- lage agricultural cooperati ves, which: ti ati on of land-use boundaries as part of the conservati on • Buy from farmers if they abide by conservati on rules agreements allows farmers to become eligible for formal and regulati ons, including wildlife protecti on and land ti tles for their plots strengthening existi ng tenure ar- maintenance of land-use boundaries. rangements that support conservati on. • Provide start-up loans at low rates of interest to coop- erati ve members, breaking debt dependency cycles. WCS has developed an eff ecti ve monitoring system that in- • Target the poorer farmers reliant on forest resources. volves fi eld audits and satellite analyses to ensure compli- • Purchase rice at preferenti al prices from cooperati ve ance with land use contracts, annual assessment of key bird members. The initi al business model is based on di- populati ons using counts of breeding pairs, and livelihood rect sales to the nati onal market centers, bypassing monitoring to track levels of family wealth. Community the current middlemen. members are integrated into the monitoring system, taking • Train farmers willing to learn new agricultural tech- an acti ve role in bird counts and nest protecti on. niques. This publicati on is made possible by the generous support of the Farmers sell their rice directly to the Village Marketi ng Net- American people through the United States Agency for Internati onal work (VMN) which buys the rice at a premium price. Only Development (USAID), under the terms of the TransLinks Cooperati ve Agreement No.EPP-A-00-06-00014-00 to The Wildlife Conservati on the farmers that have agreed to land use agreements that Society. TransLinks is a partnership of WCS, The Earth Insti tute, support conservati on can parti cipate. Procurement from Enterprise Works/VITA, Forest Trends and The Land Tenure Center. The farmers and distributi on of funds is managed by the locally contents are the responsibility of the partnership and do not necessarily elected Village Cooperati ve Executi ve Members in the VMN. refl ect the views of USAID or the United States government. Power TRANSLINKS Promoti ng Transformati ons by Linking Nature, Wealth and Power For more informati on on TransLinks, Nature please visit our website: Wealth htt p://www.translinks.org All Things Alpaca for pasture for catt le. Hunti ng and retaliatory killing of bear and puma when catt le are att acked are key All Things Alpaca Ecuador produces exclusive gar- threats to wildlife in the area. ments from select alpaca fi bers while protecti ng en- dangered Andean (spectacled) bear and other wildlife Context and Business Model that share the land. All Things Alpaca Ecuador (ATA) produces garments Certi fi ed Wildlife Friendly™ Products from alpaca fi ber, without harming the endangered Andean (spectacled) bear or other wildlife that share The for-profi t company, All Things Alpaca, produces the land. ATA was the fi rst business in Ecuador to re- an exclusive collecti on of alpaca sweaters, scarves, vive the traditi on of alpaca husbandry. It is now the hats and king-sized blankets, plus wooly chaps and best-known supplier of stud alpacas and also sells al- saddle blankets. The products come from a herd of paca fi ber products. Finished apparel and accessories 600 wild Alpacas in SE Ecuador, not far from the city are made in collaborati on with a local women’s knit- of Cuenca. The current market is nati onal, mainly for- ti ng cooperati ve. eign tourists, with some limited sales in the USA. Conservati on Challenge Three red-listed mammals (Andean bear, dwarf red brocket deer, and margay) are confi rmed present on the All things Alpaca (ATA) property. A frog thought exti nct was rediscovered on ATA property. The threats to the landscape include deforestati on from clearing Wildlife Friendly Enterprise Network: All Things Alpaca Alpacas are a hardy and handsome species of the An- ATA also helps improve agricultural producti vity and des adapted to high-alti tude pastures and páramo supports the local communiti es through micro-enter- grassland.
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