A Roundup of Noteworthy Canadian Foodservice Findings for the Week of Aug

Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Aug. 9, 2021 Keep track of the top chains Staying up to date on competitive performance is crucial to effectively differentiate and win business. Schedule a demo of Technomic’s Ignite Company today to see how we can help. [email protected] | technomic.com © 2021 Technomic, Inc. IGNITE COMPANY TIM HORTONS SAME-STORE SALES YEAR-OVER-YEAR CHANGE (%) Tim Hortons Shows Q2 2019 0.7% Signs of Rebound Q3 2019 -1.2% Q4 2019 -4.6% Tim Hortons wrapped up the second Louisiana Kitchen. Burger King’s global quarter of 2021 with Canadian same-store sales grew by more than systemwide sales up by nearly 30% 18% in the second quarter, while Q1 2020 -10.8% from the year prior. Despite an uptick in Popeyes’ global numbers declined by sales, its total location count in Canada 0.3%. shrank slightly from this time last year, Q2 2020 -29.9% falling from 3,997 to 3,938 stores. The bump in total system sales was Q3 2020 largely due to a 27% increase in same- -13.7% store sales over the year prior. This marks the first term of positive comparable sales growth since mid- Q4 2020 -11.9% 2019. Restaurant Brands International, the Q1 2021 -3.3% parent company of Tim Hortons, also owns Burger King and Popeyes Q2 2021 27.4% Source: Technomic Ignite Company © 2021 Technomic, Inc. 3 IGNITE MENU KEY FINDINGS Canadian menu item counts are Comfort is still key, as craveable down 9% comparing pre-pandemic classic ingredients such as cavatelli Key Takeaways From menus to today. However, in Q2 (+64%) and chicken thighs (+57%) 2021, we saw the first uptick in show increases. average number of items on operator menus in a quarter Value and variety continue to be the Q2 2021 Ignite since the year prior, a sign that major traffic drivers, with value operators are building their menus meals (+12%) and build-your-own back up. value meals (+700%) growing significantly over the course of the Menu Data Health halo items, especially plant- pandemic. Technomic’s recently published findings in the Q2 2021 data can help based food and beverage, are Canadian Food & Beverage Takeaways illuminate the impact of COVID-19 on trending extensively, including oat summarized crucial trends from Q2 menus and how operators can best milk (+133%) and plant-based beef 2021 Ignite Menu data. The pandemic move forward to make a strong (+65%). has proved difficult for operators, but comeback. growing ingredients and gradual Please check out the whitepaper, recovery to menu item counts give a available now on Ignite, or contact reason for hope in the year ahead. Technomic at [email protected] for Although we usually showcase year- information on how to access it. over-year changes in data, because this past year has been anything but usual, the current view compares Q1 2020 data to our current quarter of Q2 2021, allowing us to contrast pre-pandemic menu data compared to today. Although we still have a long way to go on the road to recovery, our key Hibiscus iced tea Image Source: Shutterstock Source: Technomic Ignite Menu national food trends data Image Source: Shutterstock © 2021 Technomic, Inc. 4 IGNITE CONSUMER ANTICIPATED CHANGE IN BURGER CONSUMPTION AFTER THE PANDEMIC SUBSIDES 49% Burger Consumption My burger consumption will not 33% change 55% Changes Post- I will order burgers while dining at 18% restaurants instead of ordering 20% takeout 17% Pandemic I will order burgers while dining at 15% restaurants instead of ordering 21% Nearly half of consumers expect their again, but online burger ordering will delivery 13% burger consumption will change after continue to be a big part of consumers’ 11% COVID-19 subsides. This means that lives after seeing how convenient it has I will order burgers from different 17% not all behaviour formed during the been during the pandemic. restaurants than I am now Overall pandemic is permanent, as many 8% 18-34 expect to be dining out more often. 10% I will order burgers for different types 35+ However, the other half of consumers 15% of meals/occasions than I am now say their consumption will remain 8% unchanged, proving to some extent that habits of ordering takeout and delivery 9% I will order burgers with different may stick. 13% groups of people than I am now There will be a return to dine-in service 7% as restrictions are lifted and consumers 7% look to go out with friends and family I will order different types of burgers 12% than I am now 5% Base: 1,000 consumers who eat burgers 15% Q: Looking ahead, how do you expect your burger consumption from restaurants and other foodservice locations will Not sure 15% change once the pandemic subsides (i.e., population reaches herd immunity and all COVID-19-related restrictions are lifted)? Select all that apply. 15% Source: Technomic Ignite Consumer featuring the 2021 Canadian Burger Consumer Trend Report © 2021 Technomic, Inc. 5 GLOBAL FOODSERVICE NAVIGATOR Immunity Boosts Functional Ingredient Trend A year and a half into the pandemic and Restaurant Toks immunity remains a popular callouts on Mexico’s No. 2 FSR introduced a new restaurant menus. Recent examples: Immunity Juice billed as an immune- Black Canyon Coffee defense juice made with apple, beet, orange and carrot. Thailand’s No. 8 restaurant chain rolled out a menu of food and drinks featuring Yoshinoya finger root and ginger—touting them as In Japan, where states of emergency immunity boosters. may soon increase, the venerable beef Macao Imperial Tea bowl brand is touting protein, barley, okra and tororo (a grated yam The beverage specialist’s new preparation) in its new Beef & Barley Malunggay Series of tea drinks in the Rice as immunity boosters. Philippines features immunity-boosting ingredients such as malunggay, ginger Technomic is the global menu trend and okra. leader, tracking 800+ chain menus globally each month for new products and innovations. Source: Technomic Global Foodservice Navigator Program Image Source: Shutterstock © 2021 Technomic, Inc. 6 WANT MORE INSIGHTS? Since 1966, we have You can get this Ignite Company Ignite Menu See where restaurant chains Pinpoint the latest menu trends produced in-depth report delivered to are, how many units they have and see what’s on the horizon. research focused on the you bi-weekly! and how well they’re doing. Explore>> Explore>> foodservice industry. Sign up here>> We provide insights into consumer, industry and menu trends in the U.S., Canada and 23 countries around the world. Our team of experts helps leaders Ignite Consumer Global Foodservice in the industry make complex Get to know your customers’ Navigator business decisions, set strategy customers through 60+ attributes Understand the global industry, and stay ahead of the curve. and visit occasion metrics. from menu trends to consumers, Explore>> in 25 countries. Explore>> Have questions about this report? Reach out to us today. 312-876-0004 [email protected] technomic.com © 2021 Technomic, Inc. .

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