Dominican Scholar Honors Theses Student Scholarship 5-2019 Corporate Social Responsibility and Minor League Baseball: The Pacific Association and Community Engagement Rachel Blackman Dominican University of California https://doi.org/10.33015/dominican.edu/2019.HONORS.ST.07 Survey: Let us know how this paper benefits you. Recommended Citation Blackman, Rachel, "Corporate Social Responsibility and Minor League Baseball: The Pacific Association and Community Engagement" (2019). Honors Theses. 48. https://doi.org/10.33015/dominican.edu/2019.HONORS.ST.07 This Honors Thesis is brought to you for free and open access by the Student Scholarship at Dominican Scholar. It has been accepted for inclusion in Honors Theses by an authorized administrator of Dominican Scholar. For more information, please contact
[email protected]. Corporate Social Responsibility and Minor League Baseball: The Pacific Association and Community Engagement Abstract Attendance at all levels of baseball is the lowest it has been in 15 years (Kessler, 2018). And with decreasing levels of and social capital, communities are losing trust and civic engagement (Putnam, 2000). Sports teams foster higher levels of trust within their communities (Walker & Kent, 2009). Corporate Social Responsibility provides a way to foster this trust through activities led by sports teams in a community. This includes players visiting schools, libraries, or hosting camps and clinics. This makes Corporate Social Responsibility (CSR) much more effective with the inclusion of sports teams (Walker & Kent, 2009). Previous studies addressed the different strategies of CSR related to sport (Babiak & Wolfe, 2009) and how factors besides CSR can influence attendance at sporting events (Horowitz, 2007). This thesis examined to what extent employing CSR helps minor-league baseball teams attract support.