MARTIN ROESCH DESIGN PROFESSIONAL DIRECTOR / DESIGNER / INNOVATOR / ATHLETE
CONTACT: SUMMARY (619) 228-5713 Martin is a design professional with 16 years experience in apparel & textile development, design leadership, brand strategy and product [email protected] innovation. His robust background allows him to reach beyond traditional design processes to deliver a unique, focused point of view to achieve target-rich results. He is currently employed at Winds Group where he guides the internal team to deliver end-use solutions for external Brands. In his last position at Oakley Inc., he designed apparel collections to support and grow their 45m dollar global Golf IDEATION: Business. He is currently looking for a challenging, equally beneficial position where his talent and experience will be utilized to the fullest. DESIGN LEADERSHIP CREATIVE DIRECTION WORK EXPERIENCE INNOVATION Director, User-centered Design - Winds Group, Encinitas CA (03/2016 to current) COLOR & TREND + Creation of customized design solutions for specific clients in order to achieve uniqueness within their categories. Brands serviced INTELLECTUAL PROPERTY include: Jockey Intl., Sport-TeK and Ogio + Spotting potential growth opportunities by utilizing industry knowledge, category evaluation, product expertise, current trends and end- use requirements CATEGORIES: + Proven track record of applying a thorough understanding of the relationship between research, innovation and targeted strategies to meet client objectives CYCLING + Oversee internal product design & development team throughout all phases of the proto process prior to Sales Sampling GOLF LIFESTYLE + Work within cross-functional innovation team to deliver viable solutions in order to achieve market realization for specific clients. Scope of projects range from textile yarn concepts, to manufacturing strategies TRAINING + Implementation of internal branding through strategic direction, conceptual marketing execution and the creation of collateral to support BASE LAYER proprietary technologies UNDERWEAR + Design and planning of external Active Wear line sold on Amazon.com. Includes internal project coordination of materials, product TEAM WEAR development and costing teams RUN PROTECTIVE Senior Design Lead, Men’s Golf - Oakley Inc., Foothill Ranch CA (12/2014 to 03/2016) OUTERWEAR + Collaborate on global trend & color, seasonal design strategies, technical product concepts & story telling for marketing adaptation + Responsible for every aspect of Golf category design from material, trim & color selection for seasonal deliveries, to line creation, category fit and tech-sheet creation & implementation SUPPORT: + Drive the concept, design and execution of Men’s Golf apparel lines in partnership with internal cross functional teams PRINTS & PATTERNS + Leader within the design department tasked to support and participate in all applicable company wide initiatives FIT EXPERTISE + Effectively communicate and present design concepts to internal and external audiences BRANDING + Mentor, train & develop design team. Delegate tasks, monitor progress and provide feedback to align with talent growth initiative PACKAGING + Partner with developers and product team to create innovative and technologically advanced products P.O.P. STRATEGIES
Freelance Consultant, Director and Designer (UNICO) - San Diego CA (12/2013 to 12/2014) + Strategic consultation, creative direction, design and product innovation of athletic apparel & accessories for multiple brands throughout their design and development processes. Brands serviced included: Skins, Under Armour, Matuse, Champion C9, McDavid, Riddell and Winds Group
Private Brand Design Lead, Cycling and Men’s Golf - Dick’s Sporting Goods, Pittsburgh PA (06/2013 to 12/2013) + Contracted Lead Designer responsible for Slazenger & Walter Hagen golf brands, as well as Nishiki Cycling + Create trend, color, strategic direction and designs for golf and cycling categories. This includes utilizing forecasting & trend services, creating mood boards, attending print and pattern shows and competitive shopping analysis + Oversee junior designers internally as well as the coordination of external apparel vendors, accessory suppliers and freelance designers to adhere to trend, color and brand direction for the specified season + Responsible for designing compelling lines while creating differentiation for two separate brands + Manage approval process and creation of trims, color lab-dips, materials, screen & sublimation strike-offs, embroideries and hand looms + Build detailed product tech packs to assure accurate hand-off to technical design team and development team overseas + Lead product proto fittings with technical designers, communicate necessary changes to oversees development team and ultimately approve achieved fits
Freelance Consultant, Director, Designer and Innovator (UNICO) - San Diego CA (2012 to 05/2013) + Design and development direction, color & style trend, line creation and design for the Retail Athletic Apparel categories. Brands included: Lululemon, Callaway Golf, Dick’s Sporting Goods (Golf and Cycling categories) Creative Director/Senior Designer - Winds Group, Encinitas CA (2009 to 2012) + Design cycling category for SKINS, both retail and custom team business. Includes apparel & accessories for USA Cycling, Cycling Australia and Team Jayco-Skins + Designer and account development coordinator for Wind’s top grossing client, Alleson Athletic. This encompasses all genders + Manage development team in China to provide detailed technical direction and communication on all phases of design process thru to SMS. This includes materials and trim development + Oversee proto sampling on-site in China factories/development office to maintain brand integrity, styling and consistency throughout pre-production process + Work directly with clients during all phases of product development, from initial concept-to-factory sampling + Travel domestically and internationally for new business development design presentations + Additional client list included: Alleson Athletic, Asics, Brine, Castelli, Russell, Skins and Warrior
Senior Men’s Apparel Designer - Under Armour, Baltimore MD (2007 to 2009) + Designed distinctive athletic apparel with brand identity for Under Armour’s men’s line in the following categories: Global Soccer, Compression, Protective, Lifestyle, and Team Sports + Member of Product Innovation Team for concept, design and development of new technologies + Created and presented conceptual layouts for seasonal trend inspiration, design direction and collection’s theme + Developed detailed technical kits to assure garment construction, styling and meeting target price points + Collaborated cross-functionally with Product Line Managers on product development from concept to execution + Lead product fittings with Developers and Pattern makers to assure products’ fit integrity + Provided supervision and mentoring for junior members of the design team + Represented Apparel Design team as liaison with Brand Marketing department to create new category trims and trim applications + Personally designed and helped launch Germany’s Bundesliga Hannover 96’s team and retail lines; Under Armour’s first international team product line
Apparel Designer - Winds Enterprises, Del Mar CA (2004 to 2007) + Designed athletic apparel, outerwear, compression and fashion underwear lines for national and international brands + Created full range of athletic products such as: football & basketball padded garments, protective cups, sports bags and other related accessories + Point of contact for all client communications during the development process, such as: proto sampling, spec packs, styling and fitting details + Oversaw product sampling in China factories 2-3 times per year in effort to maintain style and design consistency + Worked directly with clients during all phases of product development, as well as new product presentations + Traveled nation-wide and internationally to seasonal trade shows and sourcing fairs, researching new trends in fabrication, textile innovation and color forecasting + Supervised US and China development teams, providing creative direction in all aspects of design process + Designed full-range of relevant merchandising pieces: packaging, hang tags, labeling and catalog images + Personal client list included: Asics Japan, Puma Bodywear, Bike Athletic, Russell Athletic and Alleson Athletic
HIGHLIGHTS & AWARDS + US Patent holder (7,631,369 B2), inventor of “Stability Anchor” for men’s Performance Underwear + Designed and developed line for Skins’ cycling sponsorship of USA Cycling and Team Jayco-Skins + Designed kits for Under Armour’s international soccer teams, Hannover 96 (Bundesliga) and Omiya Ardija (J-League) + SCAA 2010 award winner - Soccer Product of the Year, Designer of Under Armour’s “Eliminate MPZ Top” + Category designer on Under Armour’s apparel line used for 2010 NFL Scouting Combines
DESIGN EDUCATION Visual Arts Graphic Design Communication - San Diego City College, CA 1993-1997
SPARE TIME INTERESTS Cycling (former Elite racer, now enthusiast), soccer fanatic, yoga practitioner, surfing, swimming, photography, rescue and foster stray dogs (now raising 3), animal activism, cooking regional Italian cuisine and lessening my personal environmental footprint.