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Correspondence, Ronan Murphy, CEO, Horse Sport Ireland

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Correspondence, Ronan Murphy, CEO, Horse Sport Ireland PAC32-R-2502(i) B Meeting 07/11/2019 PAC32-R-2502(ii) B Meeting 07/11/2019 Joe Reynolds Chairperson of Horse Sport Ireland Appointed by DAFM &DTTS Representative of Clare Hughes Edward Doyle David O’ Meara Taylor Vard Lt. Col. Tom Freyne Lucinda Creighton Mary Lambkin Coyle Northern Ireland Appointed by DAFM &DTTS Director Director Director Director Director Director Director in consultation with Appointed by DAFM &DTTS Breeding & Production Equestrian Sport & Recreation High Performance Sport Coaching & Education Appointed by DAFM &DTTS Appointed by DAFM &DTTS (DAERA & Sport NI) TBC Advisory Council Advisory Council Advisory Council Advisory Council Advisory Council Advisory Council Advisory Council Advisory Council Breeding & Production Equestrian Sport & Recreation High Performance Sport Coaching & Education Technical Committee FEI Officials, Education & Rules Technical Committee Standing Committee Medical Committee Vetting Referrals (Athlete Health & Safety) & Vetting Referrals Appeals Committee Technical Committee High Performance Committee High Performance Committee Standing Committee FEI World Breeding Championships Senior & Youth Dressage Senior & Youth Eventing Horse Sport Ireland Finance, (Le Lion & Lanaken) & Para Dressage Commercial & Human Resource Technical Committee High Performance Committee High Performance Committee Standing Committee Horse Sport Ireland Horse Sport Ireland Audit & Risk Coaching Programme Endurance & Driving Senior Jumping Technical Committee High Performance Committee High Performance Committee Standing Committee High Performance Junior/ Young Rider/ Pony Jumping Horse Sport Ireland Health & Safety Children on Horses Jumping PAC32-R-2502(iii) B Meeting 07/11/2019 Strategic Plan 2019 - 2024 2 Our Mission To lead the Equestrian ◼ Grow participation sector and enable it to ︎Win medals fulfill its potential ◼ ◼︎Be a top Breeding Nation ︎ HORSE SPORT IRELAND 3 Our Vision To have the best riders and horses in the world HORSE SPORT IRELAND 4 Strategic Focus Areas 1 2 3 4 5 Leading the Developing a Competing Building the Engaging Sector Sustainable on the Organisational with the Funding World Stage Capability Equestrian Model Community and Stakeholders HORSE SPORT IRELAND 5 6 Leading the Sector - Breeding and Production ◼ Unite the sector behind a shared vision for the equestrian community. ◼ Support and promote the growth and quality of breeding of Irish horses. HORSE SPORT IRELAND 7 Breakthrough Initiatives Leading the Sector - Breeding and Production Overall Goal Maintain genetic diversity and the Ireland to be recognised as a top nation ■ preservation of important bloodlines. in Breeding and Production of Sport Monitor the sector and advocate on Horses. ■ key issues on behalf of the sector. Promote and Market Irish breeding. Detailed Action Areas ■ Provide reliability/authentication Provide direction on national breeding ■ (quality assurance) overseeing the ■ policy and facilitate increased quality production of Irish-bred horses economic activity. and ponies. Ensure there is a proactive approach Ensure Ireland maintains a clean ■ to lifetime care of Irish-bred horses. ■ image through anti-doping activities. Support the infrastructure around Support education and knowledge ■ performance testing. ■ transfer across the sector (both on Develop a sustainable business the technical and business side of ■ model for Irish breeders. the sector). HORSE SPORT IRELAND 8 Leading the Sector - Sport and Recreation ◼ Unite the sector behind a shared vision for the equestrian community. ◼ Grow participation through quality coaching, education, facilities and experiences. ◼ Design and deliver high-quality training and coaching programmes. HORSE SPORT IRELAND 9 Breakthrough Initiatives Leading the Sector - Sport and Recreation Overall Goal Support the industry in developing Vibrant growth of equestrian sport in ■ sustainable business models for the terms of participation numbers across leisure sector/riding schools. the various disciplines through quality Develop a national coaching and experiences, environments and supports. ■ education strategy, programmes and certification pathways to develop the Detailed Action Areas capability of those operating within the Drive increased participation through sector and to attract new participants ■ targeted initiatives. to horse riding and equestrian pursuits. Ensure a positive environment for Provide support resources and ■ participation. ■ knowledge transfer to people Make the sport more accessible for operating within the sector including ■ people to get involved. a comprehensive coaching and Promote and market horse sports and education digital resource centre. ■ Ireland as an equestrian country. HORSE SPORT IRELAND 10 Developing a Sustainable Funding Model ◼ Develop a diversified revenue model • Government • Sponsorship • Philanthropy • Tax Incentives ◼ Support the growth of the economic value of the Horse Sport sector (jobs, sustainable enterprise, export growth). HORSE SPORT IRELAND 11 Breakthrough Initiatives Developing a Sustainable Funding Model Overall Goal Leverage new technologies to develop Put the finances of the organisation on a ■ potential service solutions (e.g. more sustainable, self-determined basis microchips, database, genomics with less reliance on exchequer funding testing etc.) as a proportion of total funding model. Develop philanthropic investment. ■ Increase funding from exchequer Detailed Action Areas ■ through clear business case for Maximise sponsorship opportunities. investment in the sector (whilst ■ Develop additional revenue streams reducing overall reliance on exchequer ■ through new service offerings. funding by raising more self-generated Create an innovation hub to develop funds) ■ new solution ideas through research Support the sector to grow in and partnerships and commercialise ■ economic value through policy setting, these solutions. lobbying and services provision to the sector. HORSE SPORT IRELAND 12 Competing on the World Stage ◼ Become a Tier 1 status sport within the Irish High-Performance system. ◼ Development of National Equestrian infrastructure. ◼ Develop a world-class equine centre of excellence. ◼ Develop a High-Performance programme to deliver medals consistently. ◼ Academy concept. ◼ Become a leading nation in terms of sales and exports. HORSE SPORT IRELAND 13 Breakthrough Initiatives Competing on the World Stage Overall Goal Develop a programme within the 20x20 Ireland to be a leading nation in all ■ campaign of women in equestrian sport equestrian disciplines winning on the to drive increased participation of international stage consistently. females across all national High- Performance squads. Detailed Action Areas Secure funding to develop a world-class Focus on developing High-Performance ■ equine centre of excellence that acts as ■ Programmes which deliver equestrian the new home of Horse Sport Ireland sport as a Tier 1 sport within the and that provides top-class facilities and domestic system. supports including master farrier, Create an academy programme for veterinary expertise, stabling, tack shop ■ promising Irish riders to transition from and other facilities. ‘junior’ to ‘senior’ ranks. Create an environment to showcase ■ Ireland’s sport horses and become a leading sales and exports nation. HORSE SPORT IRELAND 14 15 16 Building the Organisational Capability ◼ Build an efficient data hub for the industry. ◼ Develop the skillsets of the organsiation to support our vision. ◼ Transform the culture to a more proactive, fast-paced, dynamic fulcrum for the industry. ◼ Streamline operations to maximise returns and value to members. ◼ Re-structure to a member-based model (from an affiliate model). HORSE SPORT IRELAND 17 Breakthrough Initiatives Building the Organisational Capability Overall Goal Transform the culture to a more Horse Sport Ireland to be an efficient, ■ proactive, fast-paced, dynamic fulcrum well run organisation providing leadership for the industry. and adding value to the sector. Identify opportunities to streamline ■ operations and ensure we operate as Detailed Action Areas efficiently as possible to support our Build an efficient, comprehensive data activities. ■ hub for the industry. Explore the options and develop the Develop the skillsets of the ■ proposition for re-structuring as a ■ organisation to support our vision member-based model (from an affiliate especially in the areas of: model). • Business management • Commercial • High-Performance HORSE SPORT IRELAND 18 Engaging with the Equestrian Community and Stakeholders ◼ Develop a refreshed brand consistent with our new direction. ◼ Deliver a proactive, powerful communications strategy to promote equestrianism. ◼ Engage stakeholders on an All-Island basis. ◼ Promote Ireland as a global leader in Horse Sport. HORSE SPORT IRELAND 19 Breakthrough Initiatives Engaging with the Equestrian Community and Stakeholders Overall Goal Develop a training and capability Transform how we engage and the public ■ development programme for staff to perception of the organisation and what support a culture shift in how we we do. engage across the sector. Deliver impactful marketing Detailed Action Areas ■ communications promoting Ireland as Develop a refreshed brand consistent a leading nation for Sport Horses ■ with our new direction. Work with the Advisory Councils to Create a stakeholder map and create a ■ develop clear strategies, policies and ■ proactive communications strategy to action plans across each of the four promote equestrianism and
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