Ryder Editorial Style Guide July 7, 2015 INTRODUCTION TABLE OF CONTENTS

The Ryder Editorial Style Guide has been RYDER VOICE developed to address topics specific to Ryder GRAMMAR & STYLE...... 4 Marketing Communications. This guide offers a PUNCTUATION quick, comprehensive, reference tool. PROPER USE OF COMMON PUNCTUATION MARKS...... 8

The guide addresses many common questions WORD USAGE & READABILITY you may have when writing, editing, or designing materials for Ryder, and contains SPEAK LIKE A PERSON (SLAP)...... 11 notable exceptions to The Associated Press TIPS ON WRITING FOR READABILITY...... 14 Stylebook (AP Stylebook). CHECK YOUR READABILITY SCORE...... 14

If you have any questions about style, first refer ABBREVIATIONS, ACRONYMS, AND TITLES to this guide. If you can’t find the answer, then WRITE IT OUT RULE...... 16 refer to the AP Stylebook. COMPANY, EXECUTIVE TITLES, DEPARTMENTS

BLOG

WRITING GUIDELINES...... 22

BLOG POST STORY IDEAS...... 23

CORPORATE COMMUNICATIONS

MEDIA POLICY ...... 25

SOCIAL MEDIA POLICY ...... 26

SOURCES

2 Ryder Voice Ryder’s tone of voice is that of a leader. It is professional, clean, and self-assured. We welcome our audience with confidence and clarity, while being informative thought leaders. We do not scream, shout, or beg. However, we are direct, upbeat, and positive. We help guide customers through our processes, we don’t push or pull. Our communications – both internal and external – promote our role as industry leaders, while showing genuine interest in our employees, customers, and their needs. Ryder Voice GRAMMAR & STYLE

Affect vs. effect Affect is a verb that means to influence.Effect is a noun that means result. All right vs. alright All right is the proper form. Alright is grammatically incorrect and should never be used. And vs. & Use the ampersand when it is part of a company’s formal name or composition title. The ampersand should not be used otherwise to replace and, except for accepted abbreviations: B&B, R&B. Compass Points Always written in lowercase (southeast Florida or north Georgia) unless it is the proper name of a city (North Miami) or a widely known area such as South Florida. Currency Use numbers to indicate dollar amounts with the $ sign, followed by the written designation when needed (doesn’t apply to infographics or powerpoint slides): $60,000 (not $60K, USD$60,000, or 60,000 dollars)

Millions and billions Use figures in all cases and don’t capitalize the ‘m’ or ‘b’: $4 million (not $4.0 million or $4,000,000)

Dates Spell out months and years in all cases – do not abbreviate. Use date number when available, e.g. January 5, March 1, without ‘th’ or ‘st’ and do not reference the day of the week. Farther vs. further Farther refers to physical distance. Further refers to an extension of time or degree. Fewer vs. less Use fewer for individual item and less for bulk or quantity: Fewer than 10 prospects called (individual item). I had less than $50 in my pocket (bulk or quantity). It’s vs. its It’s is a contraction for it has or it is: It’s up to you. Its is the possessive form of the pronoun it: The company lost its client.

4 Ryder Voice GRAMMAR & STYLE (CONT’D)

Numbers We will use the nine-and-under rule. Spell out one through nine and use figures for10 and up.

For ages and percentages always use numerals, even for numbers less than 10.

If a number begins a sentence, always spell it out. If possible, re-word the sentence so it doesn’t begin with a number. For large numbers at the beginning of a sentence use a hyphen to connect a word ending in ‘y’ with another word: forty-two, one hundred and sixty-six.

Use words or numerals according to an organization’s name: 3M, 7-up, Twentieth Century Fox.

Use Roman numerals for wars, monarchs and Popes. Over vs. more than Over generally references special relationships: The plane flew over the city.

More than is used with numerals: The CVS fleet has more than 35 trucks. Percentages Write out the word percent after a number: Ryder can help eliminate costs by more than 50 percent.

The percent sign (%) can be used for tables and headlines and other instances were space and characters are limited or restricted. Phone numbers We use dashes (-) or spaces between numbers, not periods, and no parenthesis around the area code.

Correct: 305-500-5407 or 305 500 5407. Incorrect: (305) 500-5407 or 305.500.5407. Principle vs. principal Principle is a noun meaning fundamental, truth, law, or standard. Principal is a noun that means the highest in rank or the main participant. At schools, principals uphold the principles. Seasons Don’t capitalize spring, summer, fall and winter.

5 Ryder Voice GRAMMAR & STYLE (CONT’D)

That vs. which Use that and which when referring to inanimate objects, and to animals without a name. Use that for essential clauses, important to the sentence, and without commas. Use which for nonessential clauses, where the pronoun is less necessary and use commas.

If it’s possible to not use that without losing the meaning of the sentence, do so. Their, there, they’re Their is a possessive pronoun: The kids didn’t eat their food.

There is an adverb indicating direction. There is also used with the force of a pronoun for impersonal constructions in which the real subject follows a verb: There is no food.

They’re is a contraction for they are: They’re going to the ball game. Then vs. than Then has a variety of meanings including ‘at a point in time.’ Than is used to compare two different things. Time Use a.m. and p.m. (with periods). A space is needed after the numeral. Repeat when using a range: 9:35 p.m.; 11 a.m. to 1 p.m.; 3 p.m. to 5 p.m.

Use 12 p.m., 12 a.m., midnight or noon. Do not use 12 noon or 12 midnight. Do not capitalize the a, m, or p. Trademarks Trademark symbols must be used on proper names on all references. When possible use a generic name after first reference. U.S. U.S. is the preferred abbreviation for United States to be used at all times. Use with periods. Do not use US, USA, or U.S.A. Website addresses Do not use www before a website address: ryder.com, espn.com

6 Punctuation There is no alternative to correct punctuation. Incorrect punctuation can change the meaning of a sentence. Even if the meaning has not changed, bad punctuation can cause the reader to lose track of what is being said and/or give up reading the piece. It can also harm the credibility of the company and writer. Punctuation makes clear the thought that is being expressed. If punctuation does not help make clear what is being said, it should not be there. Punctuation PROPER USE OF COMMON PUNCTUATION MARKS

Colon (:) The most frequent use of a colon is at the end of a sentence to introduce a list: There were three considerations: expense, time, and money.

A colon is also used to add emphasis (we will not use a dash for this): She had only one hobby: shopping.

Comma (,) Use a comma to separate elements in a series. We will also use a comma before the conjunction in a simple series (serial comma, Oxford comma, Harvard comma): The Ryder colors are red, white, and black.

Use a comma with introductory phrases.

Use a comma when writing a city name with a state: Miami, FL.

Use a comma to separate common adjectives, eliminating the use of a conjunction: In the dark, dangerous neighborhood…

Dash (–) Use a dash to denote an abrupt change in thought in a sentence or emphatic pause: Through her reign, the queen and her family have adapted – usually skillfully – to the changes of time.

Exclamation point (!) Use the mark to express a high degree of emotion, surprise, or incredulity.

Do not over use. Also, when used, only use it once.

• Correct: Oh boy! • Incorrect: Oh boy!!!!

8 Punctuation PROPER USE OF COMMON PUNCTUATION MARKS (CONT’D)

Period (.) Used to end a sentence.

Use a single space after a period at the end of a sentence.

Periods always go on the inside of quotation marks. Periods go outside a closing parenthesis if the material inside is not a complete sentence (such as this fragment).

Periods are not used with bullet points.

Question Mark (?) Use at the end of a direct question.

Semicolon (;) Use the semicolon to indicate a greater separation of thought and information than a comma can convey, but less than the separation a period implies.

Use semicolons to separate elements of a series when the items in the series are long or when individual segments contain material that also must be set off by commas: He has a son, John; three daughters, Kathy, Jan, and Martha; and one niece, Susan.

Use a semicolon when a coordinating conjunction such as and, but or for is not present: The brochure was due last week; it came today.

9 Word Usage & Readability Word Usage & Readability SPEAK LIKE A PERSON (SLAP)

Humanize content around the brand voice using four basic rules of engagement: Excerpts in this section come from Ann Handley’s Everybody Writes 2013. • Be clear – Develop content at eye level and in plain English. Less jargon, more heart. No marketing speak. • Be helpful – Keep the focus on clients to captivate and be memorable. Help audiences think about how you add value to their lives. • Be concise – Lean the copy. Then lean again. No frivolous words. Make each idea count. • Be consistent – One voice; one tone across all channels. Also note, with the implementation of SLAP, the use of contractions is allowed and encouraged within reason.

Word Choice Writing is a series of choices. When it’s time to write, you have to choose the words you will use to express your ideas and decide how you will arrange those words into sentences and paragraphs. As you revise your draft, you make more choices. You might ask yourself, “Is this really what I mean?” or “Will readers understand this?” or “Does this sound good?” Finding words that capture your meaning and convey that meaning to your readers is challenging. Clarity is often a culprit in writing.

• Misused words — the word doesn’t actually mean what the writer thinks it does. Example: Cree Indians were a monotonous culture until French and British settlers arrived. Revision: Cree Indians were a homogenous culture. • Words with unwanted connotations or meanings. Example: I sprayed the ants in their private places. Revision: I sprayed the ants in their hiding places. • Using a pronoun when readers can’t tell whom/what it refers to. Example: My cousin Jake hugged my brother Trey, even though he didn’t like him very much. Revision: My cousin Jake hugged my brother Trey, even though Jake doesn’t like Trey very much. • Jargon or technical terms that make readers work unnecessarily hard. Maybe you need to use some of these words because they are important terms in your field, but don’t throw them in just to “sound smart.” Example: The dialectical interface between neo-Platonists and anti-disestablishment Catholics offers analgorithm for deontological thought. Revision: The dialogue between neo-Platonists and certain Catholic thinkers is a model for deontological thought.

11 Word Usage & Readability Wordiness Problems in clarity sometimes come from being too “wordy” or using words the reader may regard as “extra.” Here is a list of some substitutes to use:

Too wordy Use instead I came to the realization that I realized that She is of the opinion that She thinks that Concerning the matter of About During the course of During In the event that If In order to To In the process of During or while Regardless of the fact Although Due to the fact Because In all cases Always At that point in time Then Prior to Before In the near future Soon Ways by which Ways Continues to be Remains There will be times when Sometimes, At times Despite the fact that Although, Though At which time When When it comes to In, When The majority of Most The same level of As much

12 Word Usage & Readability Clichés Limit the use of clichés in writing. Their overuse diminishes their impact. Avoid clichés by recognizing them and create a shorter, fresher equivalent. Examples:

Avoid Use Agree to disagree Disagree Last but not least Last Pushing the envelope Approaching the limit Up in the air Unknown

Jargon Like clichés, limit jargon used in writing. Avoid or strongly reconsider using any of the following:

Ever-changing First-class Cutting edge Exit strategy At the end of the day Bottom line Drill down Raise the bar Constantly moving/changing State of the art Solutions Integrated Facilitate

British English vs. American English When determining whether to hyphenate or not, Ryder will use British English incorporated hyphens. See below for common examples at Ryder:

Correct Incorrect On-time On time On-site On site On-Demand On demand On-board On board On-line On line

13 Word Usage & Readability TIPS ON WRITING FOR READABILITY

We want to create content that’s more relaxed and filled with less jargon, buzzwords, clichés and Ryder specific terms. Following these tips will help you do this:

• Shorter paragraphs – Aim for three to five sentences • Simple messages – Think what you want to say and then say it as simply as possible • Show don’t tell – Good content doesn’t preach or hard-sell, it shows how the product or service adds value, how it works and meets customers’ needs • Make every sentence/paragraph earn its keep – Does the sentence or paragraph say something unique? If it’s re-stating something already said, repeating or rephrasing an earlier point, then remove it. Write concisely.

CHECK YOUR READABILITY SCORE

Microsoft Office products include areadability scoring tool based on the Flesch-Kincaid formula. Here’s how to enable it on a PC:

1. Click the Microsoft Office button at the top left of the page. 2. Click the File tab, then click Options 3. Click Proofing 4. Make sure the Check grammar with spelling check box is selected 5. Under When correcting spelling and grammar in Word, select the Show readability statistics check box You should aim for a readability score on the Flesch-Kincaid scale of 60 or above.

14 Abbreviations, Acronyms, and Titles Abbreviations, Acronyms, WRITE IT OUT RULE and Titles On first reference, spell out all companies, institutions, groups, organizations, etc. The name should be followed by the abbreviation or acronym in parenthesis, which will be used on subsequent references. Avoid alphabet soup. Do not use abbreviations or acronyms the reader won’t quickly recognize to save a few words.

Example: Drivers must adhere to the stringent standards of the Federal Motor Carrier Safety Administration (FMCSA).

Common abbreviations and acronyms

Acronym Correct first time reference ADA Americans with Disabilities Act ATA American Trucking Association ATS Application Tracking System CDL Commercial Driver License Council of Supply Chain Management CSCMP Professionals Consolidated Omnibus Budget COBRA Reconciliation Act DOT Department of Transportation Less-than-Truckload (less than LTL capacity) Occupational Safety and Health OSHA Administration TRALA Truck Rental and Leasing Association TL Truck Load WIT Women in Trucking

16 Abbreviations, Acronyms Common Ryder Acronyms and Titles Avoid using internal acronyms for employee’s titles, groups, teams, or products on any customer or public facing materials. The reader probably will not know what they mean. Common examples are:

BDM Business Development Manager DOS Director of Sales PM Preventive Maintenance Ryder Customer Response BRM Branch Retail Manager EVP Executive Vice President RCRC Center Ryder Energy Distribution BU Business Unit FAM Field Asset Manager REDCO Company CBU Customer Business Unit FFD Field Finance Director RFP Ryder Fuel Products CDM Customer Development Manager FIS Field Information System RFS Ryder Feul Service Federal Motor Carrier Safety Ryder Programmed CFC Container on a Flat Car FMCSA RPM Administration Maintenance CLC Customer Logistics Coordinator FMM Field Maintenance Manager RSR Rental Sales Representative

CM Comprehensive Maintenance FMS Fleet Management Solutions SLM Senior Logistics Manager

CNG Compressed Natural Gas FSL Full Service Lease SSC Shared Services Center

CPG Consumer Packaged Goods FTM Field Training Manager SSM Senior Services Manager CSC Consumer Service Coordinator GLM Group Logistics Manager TCO Total Cost of Ownership Technician Development DAM Director of Asset Management GVW Gross Vehicle Weight TDC Center Truck Lease & Service DBD Director of Business Development LA Logistics Analyst TLSA Agreement Dedicated Contract Carriage (This Transportation DCC is now called Ryder Dedicated LE Logistics Engineer TM Management Transportation Solutions) Transportation DCL Director of Customer Logistics LM Logistics Manager TMC Management Center

DM Director of National Accounts LNG Liquid Natural Gas TRC Talent Recruiting Center

DNA Distribution Mangament MM Maintenance Manager UVS Ryder Pre-owned Warehouse Management DOO Director of Operations MM Managed Maintenance WMS System

DOR Director of Rental NGV Natural Gas Vehicle

17 Abbreviations, Acronyms Ryder Specific Terms and Style and Titles The following are correct use and spelling of Ryder solutions.

Correct Incorrect LEAN Lean, lean RydeSmart Ryde Smart, Ride Smart Ryder RedZone Ryder Red Zone Flex-to-Green Flex to green FORTUNE 500 is a registered trademark Fortune (lower case), ®FORTUNE of Time Inc. Ryder Dedicated Transportation RDTS or Ryder Dedicated Solutions Transportation Services Ryder TranSync TM Tran Sync, Transync Advanced fuel technology Alternative fuel technology Advanced fuel solutions Alternative fuel solutions Natural gas engineered Natural gas equipped, retrofitted Ryder Strong Ryder strong

18 Company, Executive Titles, Departments Company, Executive Titles, Who You Work For Departments When referring to the company it is Ryder System, Inc.

In marketing, the reference will be Ryder

Ryder Dedicated Transportation Solutions, Ryder Supply Chain Solutions, and Ryder Fleet Management Solutions are divisions or subsidiaries of the company you work for.

Titles for C-Suite executives may be abbreviated on first reference:

Abbreviation Correct first time reference CEO Chief Executive Officer CFO Chief Financial Officer CMO Chief Marketing Officer CIO Chief Information Officer

Other acceptable abbreviations in titles are:

Abbreviation Correct first time reference VP Vice President SVP Senior Vice President

Do not abbreviate: Director, Manager, Group Manager, Specialist, etc.

When writing titles in a biography, byline, or body of a piece, use a comma to separate the person’s title and company.

Titles are capitalized whether the person holds the title currently or did so in the past.

Examples of properly written titles are:

• Robert Sanchez, Chairman & CEO, Ryder System, Inc. • William P. Townsend, Group Director of Labor Strategy, Ryder System, Inc. • Natalie Putnam, Vice President, Integrated Marketing Strategy & Planning, Ryder System, Inc.

20 Blog Ryder’s blog is an exchange of useful information between our company and our company, prospects, and customers. It’s also a brand awareness tool. The purpose of the blog is to share valuable advice and perspectives on key trends and challenges in the industry. We do not use it as a forum to “sell” to our readers – we do that marketing activity elsewhere – we’ll only chase away readers with obvious calls to actions and lose valuable credibility. Blog WRITING GUIDELINES

We will promote blog posts via Twitter, LinkedIn, Facebook, and other relevant social platforms.

Each post comes with:

• Word length: Ideally, no more than 600 words. • Author/Bio: The authors’ bio at the end of the post should be no more than 60 words and should include any relevant links to display. Ryder named authors are encouraged to promote their posts through their own networks (i.e. LinkedIn) as well. • Image: Every post must have an image to help grab the reader’s attention. It must be a high- resolution image that we can run as a “cover” image for each post. This can be a photo, a chart, a screenshot, or a piece of theme art that represents the article topic in a compelling visual way. Images can be taken from the web or a stock photo service, as long as they are royalty-free, or where Ryder holds the copyright.

22 Blog BLOG POST STORY IDEAS

Thought Leadership: We want to evaluate trends and figure out what’s coming next. Is there something we’ve noticed that’s going on we want to call out? Let’s not shy away from controversial topics (although Legal may have a different opinion).

Interview/Q&A: This could be with Ryder executives or customers (leverage content gathered for case studies). Five simple questions and answers are all you need.

Infographic: Develop some explanatory text around an infographic we produce.

Response to recent news: Let’s not shy away from commenting on something topical, i.e. “hot” – opinions on legislation and regulatory changes (this requires executive, PR, or legal approval).

Bust a myth: Create a post around a popular misconception or stereotype.

War stories: Our top executives have been working 20+ years and they’ve all got great stories and customer interactions. Why not share some of those entertaining anecdotes in a blog post that is summarized with a lesson learned.

Rhetorical question: Pose a rhetorical question and then answer it with useful, informative information that puts across a point of view.

Quote a study or little known fact: Again, build upon a published study or random factoid. Delve into the subject and debate some related issues.

Original research: This can be as simple as a small survey or poll posted to customers. Marketing can assist with the execution of the research and analysis of the findings.

Conference speeches: Take a conference speech or panel discussion and turn it into a blog post.

Make a prediction: Be it a trend, or forecasting how the holiday shopping period will be. Don’t be scared to be wrong. If you are, then you have another blog post ahead of you.

What We Don’t Want To Publish: • Content on an unclear topic that is not clearly organized or formatted to grab reader attention. • Repurposed press releases that are self-serving to Ryder and offer the reader little to no information, advice, or tips. • Posts that have already been published verbatim elsewhere. • Content that touts the benefits of one specific product/service over others.

23 Corporate Communications Corporate Communications MEDIA POLICY

Effective media coverage and public awareness of Ryder can have a significant positive impact on our company’s business and reputation. To ensure clear, factual, and consistent delivery of messages to the media, company policy requires all media interaction on behalf of Ryder, including inquiries from newspaper, magazine, TV, and radio reporters, as well as online bloggers, to be approved by Ryder’s Corporate Communications Department.

The department is responsible for managing media opportunities on behalf of Ryder so that the organization can deliver messages that are consistent and well-aligned. Media interaction can come in a variety of forms, including an email inquiry, a telephone call, or even a face-to-face question from a reporter at an industry event.

If you find yourself in an unavoidable conversation with a reporter who is asking for a statement on behalf of Ryder, either in person or by telephone, take the following three steps:

1. Always remember to be polite – anything you say to a reporter can be quoted 2. Advise the reporter that Ryder’s policy requires that all media requests for statements on behalf of the company must be directed to Corporate Communications, and then encourage the reporter to contact a member of the communications team (below) directly 3. If the reporter does not agree to follow that direction, ask for the reporter’s name, publication, telephone number, and deadline, and immediately notify Corporate Communications

Corporate Communications External Team Name Phone Number Email Address David Bruce 305 500 4999 [email protected] Cindy Haas 305 500 4526 [email protected] Jonathan Mayor 305 500 3161 [email protected] Jennifer Hanlon 305 500 4547 [email protected]

When communicating on behalf of Ryder via the news media, public speaking opportunities, external partner/vendor testimonials, press releases, or case studies, be sure to coordinate with and have your participation approved by Corporate Communications.

25 Corporate Communications SOCIAL MEDIA POLICY

Ryder supports employees to engage in business-related social networks as a means of fostering productivity, enhancing creativity, building stronger more successful business relationships, and ultimately contributing to the company’s success, provided that employees follow company guidelines and rules.

• You may use social media for business purposes provided you follow the terms in this Policy and Guidelines; it is here to provide guidance to you, to protect you and to protect Ryder’s information and reputation • You are personally responsible for what you write or post. Be careful and mindful of Ryder’s Principles of Business Conduct • If you identify yourself in social media with your real name, although you may mention you are an employee of Ryder, do not identify yourself as an official representative or spokesperson of Ryder unless you are authorized to do so • If you are not authorized to blog or post as part of your employment activities, what you write or post is your personal opinion, so include a disclaimer if you are writing about something that relates to Ryder’s business interests or its customers. (See the examples in the Disclaimer section of this policy) • Do not fight, retaliate, or use social media to post or display comments about employees, competitors or customers that are threatening, defamatory, or detrimental to the Company, intimidating, or a violation of the Company’s workplace policies against discrimination or harassment • Be respectful and do not use profanity or obscene remarks. Do not write or post anything that you could not say or communicate in the workplace • Protect Ryder’s confidential and proprietary information and that of its business partners, customers, and suppliers. When in doubt, leave it out • Do not use Ryder assets (your Ryder email address or Ryder equipment) for personal social media activities • Failure to comply with this Policy and Guidelines may result in disciplinary action • If you are unsure whether the content you intend to post might violate this policy PLEASE ASK. The Human Resources Department, Global Compliance Department, and Corporate Communications Department are available to provide assistance in advance

26 Corporate Communications SOCIAL MEDIA POLICY (CONT’D)

Unless you have been designated as an approved Ryder spokesperson by the Corporate Communications Department, whether you are an owner or participant in a social media site, forum, blog, classified ad, wiki, etc., if you identify yourself as a Ryder employee and you are discussing something that relates to Ryder’s business interests or its customers, you need to clearly explain that you are speaking for yourself and not on behalf of Ryder. Once you have made such disclaimer, you need not repeat such disclaimer for any subsequent post on the same string.

Disclaimers • All externally facing Ryder-hosted social media sites, forums, blogs, and wikis must contain the following disclaimer: “The postings and/or views expressed on this social media site, blog, forum, or wiki do not necessarily represent the position or opinions of Ryder or any of its affiliates.”

• All internally facing Ryder-hosted social media sites, forums, blogs, and wikis must contain the following disclaimer: “The Ryder facilitated social media sites, forums, blogs, or wikis contained within these pages are for internal use only. The postings and/or views expressed on this website/blog do not necessarily represent the position or opinions of Ryder or any of its affiliates.”

Posting Social Media • When engaging in social networking while on duty, follow all applicable Ryder policies, including those related to protecting confidential and proprietary information, prohibitions on disclosure of financial or corporate affairs, conflicts of interest, and engaging the news media • You should not engage in social media for personal use while on duty • You are responsible for everything that you blog or post online • Clearly identify yourself with your actual name and your position at Ryder • Do not try to hide your identity by posting anonymously or by using a screen name or other pseudonym. • All of your statements must be true and not misleading • All representations about the Company’s goods and services must be substantiated and approved. Specific information about Ryder and its products and services should be verified through Company- published materials (not internal or draft versions), such as official brochures, Ryder’s annual report, ryder.com, etc.

27 Corporate Communications SOCIAL MEDIA POLICY (CONT’D)

• Do not disclose any information that is confidential or proprietary. For example, revenue or profits, customer details, or product and service developments that have not been made public, should not be discussed. Always err on the side of caution by reviewing Ryder’s policy on confidential and proprietary information. Maintaining the confidentiality of Company information is essential for competitive, security and other business reasons, as well as to comply with securities laws and customer contractual terms. You should treat all nonpublic information you learn about the Company or its business plans in connection with your employment as confidential and proprietary to the Company both during and after your employment. Inadvertent disclosure of confidential or inside information may expose the Company and you to significant risk of investigation and litigation. • Branded logos and visual Company assets must be approved for external posting by Corporate Communications. • All requests for references or recommendations, even those received through social networking, should be handled in accordance with the Company’s standard policy for responding to such requests. For example, since the Company does not permit managers to provide references for employees, you may not provide a reference or recommendation for a current or former employee on LinkedIn or other sites. If their reference request is for a vendor or consultant, and your Ryder affiliation is a part of your profile, please consult with Global Compliance or a Ryder attorney prior to agreeing to the reference. • If someone from the media or press contacts you about your social networking activities that relate to the Company, do not comment directly. Refer members of the media to David Bruce, Vice President, Corporate Communications at 305-500-4999 or Global Compliance. • Do not use information that you see on another employee’s social networking posting to make hiring, discipline, or termination decisions without conferring with Ryder counsel first.

28 Sources Sources • The Associated Press Stylebook, 2014 • University of North Carolina Writing Center, Word Choice, 2010-2014 • University of Leeds, Style Guide • Everybody Writes, Ann Handley, 2013

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