Our business model and investment case December 2018 Our business model and investment case As one of the largest FTSE 250 environmental infrastructure groups in the UK, Pennon has assets of around £6.2 billion and a workforce ofPENNON around BRAND IDENTITY GUIDELINES5,000 people. 3 Our group of companies As one of the largest environmental infrastructure groups in the UK, Pennon brings together Viridor, South West Water, Bournemouth Water Our vision and a number of business water brands. Our brands are one of our most valuable assets. We should never Bringing resources undervalueto life our design identity in terms of the huge contribution it can make to our organisation’s standing – it is often the first impression people get and can create a lasting image. Our values To ensure we consistently build and protect our brand profile, Trusted always followResponsible these brand identity design guidelines. Collaborative Progressive We do the right thing for our We keep our promises to our We forge strong relationships, We are always looking for customers and stakeholders customers, communities and working together to make a new ways to improve and each other positive impact make life better Our businesses Water & Wastewater B2B Water Retailer Waste Management Pennon business water brands. Separate identity guidelines for these brands are available from
[email protected] Viridor Identity MASTER 06.07.16 BW Identity WIP 25.07.16 Based on Calibre Bold Pantone 347 (93C 100Y) Calibre Semi Bold and Regular Pantone 2145 (98C 62M 14K) Pantone: 347 Pantone: 2145 Water and wastewater services to a Delivering retail services to business and A leading UK recycling and residual waste population of c.