HAP2U Relief Below Your Finger
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HAP2U Relief below your finger Cédrick CHAPPAZ A new trend HAPTIC is a key feature for Mobile • 3D TOUCH (Apple), Force TOUCH (Huawei): • Sensing • Finger pressure level various HMI effects (open new window, select mail) • Haptic feedback • Click below finger HAPTIC is a KEY feature on latest smartphones generation HAPTIC: a key feature in Automotive • http://www.cnetfrance.fr/cartech/l-ecran-tactile-haptique-en- voiture-c-est-pour-2107-39820282.htm • CONTINENTAL: production for 2017 • Vibrotactile feedback • Meeting 2/10 with VALEO confirmed this point Sense of touch First sense for the newborn HAP2U VISION Fundamental sense to perceive the INNOVATION world TECHNOLOGY SENSE Sense of emotion 11/11/2015 5 Touch screen in our all day life 7:00 Work Payment, cash Wake-up (laptop, mouse) (ATM) Automotive Mail, SMS (GPS, Sport (cardio) infotainment) Cooking House Entertainment monitoring (induction hob, (TV, gaming…) coffee machine) (alarm, temp) Market opportunities Safety • Automotive Eye-free use cases (35Mu in 2020) Payment card fraud • ATM, interactive terminal (Velib, SNCF…) 13.9B$ (2013) • Confidential information (activation code) Eye-free navigation 10% more accurate • Automotive display control 385M blind people • TS for blind (smartphone, smart watch…) (OMS) Immersive • Augmented reality (Industry tool control, Gaming…) Game business=86B$(2013) E-Business = 45B$ (2013) HAP2U: a matter of friction Ultrasonic vibration air gap reduced friction 11/11/2015 8 HAP2U key feature: i-FINGER • Finger is hiding text, pictures above touch screen • IoT, ATM… HAP2U solution provide information on hidden areas HAP2U key feature: EYE-PAD • Need for faster and more efficient way to scroll, slide, zoom…? • HAP2U HAP2U solution from 2D to 3D TOUCH Automotive trackpad Mouse scroll wheel Automotive trackpad HAP2U key advantages Resolution • High granularity • Real time feedback Interactive • No latency Versatile • Compliant with all touch sensors • Designed for human skin sensors Bio mimetic • No hand moisture sensitive Partnerships to be targeted • Swiss Foundation for blind people visit (August 2015) • FSA – HAP2U future relationship (to be defined): • Research (H2020 European project) • Investment (dedicated demonstrator) • MONOPRIX: • Clothes retailer • Interactive touch screen for E-catalog • 5 stores • Partnership with BEEBUZINESS • AMS-Foundry • IC (driver) provider • Business – OEM intermediary Benchmark Company Technology Dev. status Market targeted Price/unit Volume 5000 – 10000 units Friction modulation - Touchpad TANVAS Prototyping 2000 $ / Dev. Kit (production started Electrostatic Smartphone, tablet PC HAP2U direct January 2015) competitors 5000 – 10000 units Friction modulation - Touchpad SENSEG Production ramp-up 230 € / dev. kit (production Electrostatic Smartphone, tablet PC commencée mi 2014) Mobile (smartphone, tablet Friction modulation ? Prototyping PC) NC NC (partenariat avec FUJITSU) IMMERSION Automotive Mobile (smartphone, Vibrotactile Licensing tablette) Moteur ERM : 1.5 €/unité 40M$ /year Automobile 5000 – 10000 units Mobile REDUX Vibrotactile localised Prototyping 90€ / dev. Kit (Bulldog) (production started Automobile mid 2014) 5000 – 10000 units TACTUS Force feedback Production ramp-up Smartphone 100 $ / Dev. kit (PHORM) (production started mid 2014) 5000 – 10000 units ViViTouch Vibrotactile with EAP Ramp-up production Gaming 100 $ / Dev. Kit (PULSE) (production started mid 2014) Business Roadmap Market Segment SAM Product Applications Units Price/unit Customers Laboratories : University (UJF, SDK including: USTL, Paris VI, consortium First texture set Public / Private labs Dev. kit 100 2000 € PROTOTOUCH, MIT, Scrolling, sliders R&D labs: Microsoft, Renault, User community BMW, SKODA Segment 1 Segment Dedicated prototypes (customers Consortium PROTOTOUCH, Private R&D labs specifications): LOGITECH, MICROSOFT, OEM Modules de 1 à 100 000 3,50 € IHM companies - Touchpad SAMSUNG, OBERTHUR CASH - Gaming mouse PROTECTION (DAB) Segment 2 Segment GEA (système de péage) Logitech, Pro-face, KiOSKLiNEA, Panel makers for industrial Components ATM, Interactive terminal 200 000 5,20 € ipmfrance, Kineti Technologies, products Senortech, ultimedia, itbs, puritron, EBN Technology Corp Segment 3 Segment Panel makers for mobile - Mobile Panel makers: Nissha Printing, products License - Automotive > 1 Mu/y 0,30 € Dongwoo Fine Chemical, CSG… Foundry (chip provider) - Consumer (printer, microwave…) Segment 4 Segment Sales / techno GEN Sales (k€) GEN 3: Target: Interactive terminal (ATM…) 3 000k€ GEN 2: Target: Industrial Dev. Kit Target: R&D Labs Gross 900k€ margin ~ 210k€ 200k€ >70% (Licensing) 2016 2017 2018 2019 11/11/2015 Venture 5i 15 The team CEO: Cédrick CHAPPAZ •Company strategy - Project leader •Funding STMicroelectronics (FUI, H2020) •Markets and customers identification - Intrapreneurship •Organization and leadership Marketing: Robert MONTEILLIER •Marketing strategy •Touch panel partnership - VP ASIA SUNPARTNER •Business Roadmap - Technical marketing Schneider Strategy and partnership: Bernard FONTAN •CEO advisor for strategy •Industrial partnerships - R&D & prod site Director (ST) - International experience Scientific advisor: Skandar BASROUR •Technical roadmap advisor - Professor University •Collaborative projects - World wide expert in •Internship & PhD recrutment microsystems 11/11/2015 C. Chappaz - HAP2U 16 HAP2U unique user experience • Touch screen spread everywhere Market • Haptic = new dimension • Latency<1ms high granularity • Real time synchronization • Ultra compact (thickness=2µm) Features • New sensations(texture, relief…) • Exclusive licence University: • Key concept: University 1 (2007) Patents • Full transparency: University 2 (2011) • Packaging: University 3 (2014) Investments deliverables Deadline Investment Technical Market IP deliverable Delivery (k€) Deliverable deliverable date - No noise - Low - FSA Blind power < market - USTL Q1 2016 600 500mW Q4 2016 - Early (Licence) - Dev. Kit adopters - i-FINGER - EYE-PAD - IC driver - IC (driver) - Ultra - Touchpad - Packaging Q1 2017 5 000 compact - Mobile Q2 2019 - HMI actuator - Automotive algorithms - ROUND 1: - ROUND 2: AMS + FSA + AMS + SOFIMAC SOFIMAC BPI + Banque Banque H2020 IC GEN 2 IC GEN 3 Actuators GEN 3 & GEN 4 20 employees with following competencies: - Electronics, Materials - Software, HMI, Developpers - Marketing, Communication - Legal: IP .