CONTENTS How to reach us (671) 472-1PDN President & Publisher, Rindraty Celes Limtiaco ...... 479-0100 How to reach us Inside Advertising Director, Jae Fermin Medina ...... 479-0200 Retail Opportunities 1 Investment Packages 2 Online Director, Ratna Celes Williams ...... 479-0222 Retail & Modular Sizes 3 Marketing Director, Jason Sakazaki ...... 479-0500 Preprints 4 Customer Service Center ...... 472-1PDN Classified Opportunities 5 Real Estate 6 GENERAL INFORMATION News fax: 477-3079 Employment Opportunities/ Business hours are 8 a.m. to 6 p.m. News e-mail: [email protected] Service Directory 7 Monday to Friday, 8 to 11 a.m. Saturday, Web site: www.guampdn.com Military Products 9 and closed Sunday. To call, dial 477-9711, General newsroom: 479-0404 Special Niche Products 11 press 1 then the extension number. Executive Editor: David V. Crisostomo, Timeline & Ad Production 479-0400 Guidelines 15 CUSTOMER SERVICE [email protected] Online Opportunities 16 For classified ads, to start or stop home Retail and Classified Policies 18 delivery or if you missed your paper, call OTHER DEPARTMENTS Online Policies 19 customer service at 472-1PDN (1736) from Publisher: Rindraty C. Limtiaco 2012 Calendar 20 8:00 a.m. to 3:00 p.m. Monday-Friday, 479-0100 Saturday & Sunday 8:00 a.m.-11:00 a.m. [email protected] [email protected] Advertising, billing questions: 479-0301 Pacific Daily News Circulation billing questions: 479-0501 Guam’s Complete Source NEWS Classified: 472-1PDN www.guampdn.com News tips hot line 475-NEWS Advertising fax: 472-8432 P.O. Box DN, Hagåtña, Guam 96932
Published daily at 244 Archbishop Flores St. Hagåtña, Guam 96910
Phone: (671) 477-9711 Facsimile: (671) 472-8432
Advertising Department Hours: Monday - Friday 8 a.m. to 5:30 p.m. Customer Service hours: Phone (671) 472-1PDN (1736) Monday - Friday 6:30 a.m. to 5:00 p.m. Saturday 6:30 a.m. - 11 a.m. Sundays 6:30 a.m. to 11:00 a.m. (Calls Only) Email: Advertising: [email protected] Sales Director: [email protected] Online: [email protected]
Gannett Rate Card Number 40 beginning December 26, 2011 1 RETAIL OPPORTUNITIES
RETAIL ADVERTISING RATES ...... PER COLUMN INCH COLOR SELLS! Display Open Rate: ...... $39.25 PCI Studies show that color ads will sell 75% more merchandise than black- and-white ads during the first week.* The power of color is available and CONTRACT RATES affordable. The Pacific Daily News’ creative staff can help you use it effec- tively. Frequency discounts on repeated ads apply. QUARTERLY CONTRACT (13 Weeks) * Source National Advertising Assn., 1988 120 Column Inches per Quarter ...... $32.35 PCI COLOR CHARGES ANNUAL CONTRACTS (52 Weeks) One (1) + Black ...... $350.00 120 Column Inches per Quarter per Annum ...... $31.25 PCI Two (2) + Black ...... $565.00 910 Column Inches per Quarter per Annum ...... $29.85 PCI Three (3) + Black ...... $680.00 Process Color ...... $680.00 All earned volume and quarterly rate discounts are contingent on meeting the 25-day pay- ment terms and no existing ‘past due’ charges. Annual and quarterly contracts are com- PREMIUM POSITION PAGES 5-23 puted on the basis of linage placed by a single firm during 12-month and 13-week peri- The Pacific Daily News has full latitude with respect to ad placement, how- ods respectively. ever, we make every effort to accommodate your positioning requests. Premium positioning consists of pages 5 through 23, left or right-hand PERIOD CONTRACTS (Period refers to Gannett billing period) side. You may place your ads within these pages for an additional 25% on 200 Column Inches per Period ...... $31.40 PCI the open rate. Minimum 6-inch size. See your Account Executive for 400 Column Inches per Period ...... $31.25 PCI details. 600 Column Inches per Period ...... $30.60 PCI 1,000 Column Inches per Period ...... $29.50 PCI LEGAL/GOVERNMENT ...... $36.50 Multiple page insertion rates for legal advertising are available upon 1,500 Column Inches per Period ...... $28.80 PCI written bid request (12-page minimum). “Probate Court” and 3,000 Column Inches per Period ...... $27.50 PCI Registration of Land advertisements must be printed in typefaces no 4,500 Column Inches per Period ...... $26.30 PCI smaller than 9 points in size. All government advertising must be 5,000 Column Inches per Period ...... $25.35 PCI accompanied by a valid purchase order covering the charges for inser- 6,000 Column Inches per Period ...... $23.90 PCI tion dates, or purchase order which commits funds in advance of publi- cation and the address.
FREQUENCY REWARDS PROGRAM POLITICAL ...... $39.25 The Pacific Daily News offers two (2) frequency rewards programs to provide you with the All political advertising is accepted on a cash with copy, or advance opportunity to achieve maximum results: deposit basis. An individual candidate’s committee or political party may qualify for volume rates as quoted in rates for retail advertisers, however I. FLIGHT PLAN: Increase your exposure while reducing your cost per column inch. they may not combine, i.e. party ads and individual candidate ads within a Utilize the flight plan by scheduling the SAME camera ready or to be set ad 4 times with- party, for volume discounts. In instances where volume and rate are not in a seven-day period, and your rate is reduced to $27.00 per column inch. Utilizing worked out in advance, with deposit, a cash with copy open rate must be the flight plan program, add color for a reduced rate. Color on the first day is at the reg- paid and any refunds, if earned, will be made at the end of each month. ular price, receive 25% discount on the second day and 50% discount on the third and All political ads must indicate on the ad the party or individual who is pay- fourth day! ing for the ad.
II. FREQUENCY DISCOUNTS: Repeat the same ad more than once within a seven-day NON-PROFIT OR ASSOCIATION ...... $30.35 period to take advantage of the following discounts. This special rate is available, cash with copy, to churches, church groups, 1.) First Ad @ Open Rate or Contract Rate service clubs, recognized by the local IRS as being non-profit organiza- 2.) 25% DISCOUNT off the open rate on the second ad run. tions. Advertising content limited to matters dealing with activities of the 3.) 35% DISCOUNT off the open rate on any subsequent run. organization. If billing to an established account is requested, the open rate will apply. * FLIGHT PLAN/FREQUENCY DISCOUNT rates are contingent on meeting the 25-day payment term and no existing “past due” charges. (Minimum six inch ad size, ads must PERSONAL & FUNERAL ...... $27.50 run within seven days.) This rate applies to private parties only. •A commissionable agency rate for retail advertising (15%) above the listed rate is * Birthday * Wedding Anniversary * Special Occasions offered to local advertising agencies and their clients. If agencies request direct billing, * Funeral * Message of Appreciation agency credit procedures must be followed. • Advertising reservation, copy and reproduction must be submitted on or before sched- NATIONAL RATES *See National Rate Card uled deadlines. All components must be exact size or suitable for reducing or enlarging to exact size as shown on layout. 2 INVESTMENT PACKAGES
All Investment Packages include an on-line banner and wraps. On any of the packages below, double your investment and receive a 12-inch Bonus Ad, double the wraps, and an additional on-line ad.
6 PACK BAKER’S DOZEN • 6 ads to run within 2 weeks • 13 ads to run within 30 days • No larger than 6” per ad • No larger than 6” per ad • Includes 50 (black & white) / 44 (color) wraps delivered to • Includes 100 (black & white) / 89 (color) wraps delivered Guam business locations to Guam business locations • Online ad on www.guampdn.com • Online ad on www.guampdn.com 1” = $233 4” = $737 1” = $467 4” = $1,477 2” = $401 5” = $905 2” = $803 5” = $1,814 3” = $569 6” = $1,073 3” = $1,140 6” = $2,150
$1,205 PACKAGE $1,885 PACKAGE • 32 inches: (4) 2 col. x 4 in. OR (8) 2 col. x 2 in. • 60 inches: (15) 2 col. x 2 in. OR (10) 2 col. x 3 in. OR • Online ad on www.guampdn.com (5) 2 col. x 6 in. OR (5) 3 col. x 4 in. • 125 (black & white) / 111 (color) Wraps delivered to Guam • Online ad on www.guampdn.com business locations • 125 (black & white) / 111 (color) Wraps delivered to Guam business locations * Ads to run within 4 weeks * Ads to run within 4 weeks
DOUBLE $1,205 PACKAGE ($2410) DOUBLE $1,885 PACKAGE ($3770) • 76 inches: (8) 2 col. x 4 in. OR (16) 2 col. x 2 in. • 132 inches: (20) 2 col. x 3 in. OR (12) 2 col. x 5 in. OR • BONUS ADS: (2) 2 col. x 3 in. OR (3) 2 col. x 2 in. (10) 2 col. x 6 in. OR (10) 3 col. x 4 in. • Online ad on www.guampdn.com • BONUS ADS: (2) 2 col. x 3 in. OR (1) 2 col. x 6 in. OR • 250 (black & white) / 222 (color) Wraps delivered to Guam business (1) 3 col. x 4 in. locations • Online ad on www.guampdn.com • 250 (black & white) / 222 (color) Wraps delivered to Guam * Ads to run within 4 weeks business locations * Ads to run within 4 weeks $1,630 PACKAGE • 48 inches: (8) 2 col. x 3 in. OR (4) 2 col. x 6 in. OR $2,115 PACKAGE (4) 3 col. x 4 in. OR (6) 2 col. x 4 in. • 72 inches: (12) 2 col. x 3 in. OR (9) 2 col. x 4 in. OR (8) 3 col. x 3 in. OR • Online ad on www.guampdn.com (6) 2 col. x 6 in. OR (6) 3 col. x 4 in. • 125 (black & white) / 111 (color) Wraps delivered to Guam • Online ad on www.guampdn.com business locations • 125 (black & white) / 111 (color) Wraps delivered to Guam business * Ads to run within 4 weeks locations * Ads to run within 4 weeks
DOUBLE $1,630 PACKAGE ($3260) DOUBLE $2,115 PACKAGE ($4230) • 108 inches: (16) 2 col. x 3 in. OR (8) 2 col. x 6 in. OR • 156 inches: (24) 2 col. x 3 in. OR (18) 2 col. x 4 in. OR (12) 2 col. x 4 in. OR (8) 3 Col. X 4 In. (16) 3 col. x 3 in. OR (12) 2 col. x 6 in. • BONUS ADS: (2) 2 col. x 3 in. OR (1) 3 col. x 4 in. OR • BONUS ADS: (2) 2 col. x 3 in. OR (1) 2 col. x 6 in. OR (1) 2 col. x 6 in. (1) 3 col. X 4 in. • Online ad on www.guampdn.com • Online ad on www.guampdn.com • 250 (black & white) / 222 (color) Wraps delivered to Guam • 250 (black & white) / 222 (color) Wraps delivered to Guam business locations business locations * Ads to run within 4 weeks * Ads to run within 4 weeks 3 RETAIL SIZES
RETAIL ROP (RUN OF PAPER): 5 column x 14 inch format lsiidDslyRate Display Classified R te pca Products Special other 14 14 14 & Display Retail for uler 13 13 13 Ruler 12 3 col. x 4” 12 12 11 11 11 4 col. x 6” 10 10 10 9 9 9 Full Page 8 8 8 o.-178 r18 11 1.83 or 7/8” 1 - Col. 1
5 col. x 14” 7 1 col. Page Breaker 7 7 1/2” 1 - Col. 1 6 x 14” 4 col. x 10” 6 6 Picas 9 Picas 5 5 5 4 4 Half Page 4 5 col. x 7” 3 3 3 2 2 2 1 1 1 o.-3” 3 - Col. 2 9Picas 19 14 14 14 o.-378 r3.83 or 7/8” 3 - Col. 2 13 13 13
12 12 12 Picas 23 11 11 11 3 col. x 5” 2 col. x 4” 10 10 10
9 9 9 4.83 or 7/8” 4 - Col. 3 8 8 8 2 col. x 10” Picas 29 2/3 Page 7 7 7 3 col. x 14” 2 col. x 3” 6 6 6 3 col. x 7” Quarter Page 2 col. x 7” 5 5 3 col. x 8” 5 o.-578 r5.83 or 7/8” 5 - Col. 3 4 4 4 5Picas 35 3 2 col. x 5” 3 3 2 2 2 1 1 1 o.-61/2” 6 - Col. 4 9Picas 39 Modular Sizes for Special Niche products
13 13 13
12 12 12 o.-778 r7.83 or 7/8” 7 - Col. 4 11 11 11 7Picas 47 10 10 10
2.5 col. x 13” 9 9 9 o.-8” - Col. 5 9Picas 49 8 8 8 7 7 7
6 6 6 5 5 5 o.-978 r9.83 or 7/8” 9 - Col. 5
2.5 col. x 6.5” 9.83 or 7/8” 9 - Col. 6 4 5 col. x 6.5” 4 4 9Picas 59 3 3 3 Picas 59 2 2 2 1 1 1
0 0 0 Please contact your Account Executive for more information on Investment Packages, Frequency Rewards, Discounts and Value Rewards. 4 PRE-PRINTED INSERTS
Your Pre-printed inserts are welcomed into your customers’ homes everyday. ZONED PRE-PRINT RATES: Inserts are priced by size (number of tab pages) and frequency. Zoned inserts to the Northern, Central, and Southern parts of Guam will allow you to target consumers North Central South in your immediate vicinity, or consumers in areas that demographically match your best customer profile. Zoned inserts to the other islands are also available. Consult Single $1,340.00 $1,415.00 $655.00 your Account Executive on frequency discount programs and zone availability. 4-Page Tab $1,440.00 $1,520.00 $685.00 8-Page Tab $2,160.00 $2,300.00 $955.00 12-Page Tab $2,825.00 $3,020.00 $1,210.00 Single ...... $2,350.00 2 full - 4 tab pages or less ...... $2,600.00 16-Page Tab $4,180.00 $4,460.00 $1,675.00 4 full - 8 tab pages or less ...... $4,500.00 20-Page Tab $5,140.00 $5,620.00 $2,025.00 6 full - 12 tab pages or less ...... $5,750.00 24-Page Tab $6,100.00 $6,550.00 $2,385.00 8 full - 16 tab pages or less ...... $9,000.00 32-Page Tab $6,840.00 $7,375.00 $2,625.00 10 full - 20 tab pages or less ...... $11,135.00 40-Page Tab $7,750.00 $8,350.00 $2,940.00 12 full - 24 tab pages or less ...... $13,335.00 16 full - 32 tab pages or less ...... $15,200.00 • For size, paper weight and other mechanical requirements contact your Account 20 full - 40 tab pages or less ...... $17,100.00 Executive or the Pre-Press Manager, 479-0609. 24 full - 48 tab pages or less ...... $18,825.00 • We reserve the right to refuse inserts if they do not meet the specifications of 28 full - 56 tab pages or less ...... $20,460.00 our inserting machines. The customer will be informed of potential problems and 32 full - 64 tab pages or less ...... $21,860.00 we will not be held responsible for inconsistent insertion. If you have questions 36 full - 72 tab pages or less ...... $22,160.00 regarding this, please provide your Account Executive with a copy of the inserts and they will be reviewed. • 72+ tab pages available upon request. Pre-prints supplied by the advertiser can be inserted into any one or all NORTH ZONE 1 groups listed below. • Dededo • Agafa Gumas • AAFB • Pagat • Liguan Terrace • Latte Hts. 2,000 inserts are needed for this area. • NCS • Yigo • Route 16 1.) For all of Rota, Tinian, & Saipan • Upper Tumon • Barrigada Heights Single ...... $260.00 2 full - 4 tab pages or less ...... $300.00 TOTAL 7,700 4 full - 8 tab pages or less ...... $365.00 6 full - 12 tab pages or less ...... $485.00 CENTRAL ZONE 2 8 full - 16 tab pages or less ...... $560.00 • Agana Hts. • Maite • Hagatna 10 full - 20 tab pages or less ...... $670.00 • Barrigada •Tiyan • Ordot 12 full - 24 tab pages or less ...... $740.00 • Mangilao • Chalan Pago • Tamuning • 24+ pages available upon request. • Asan • Maina
1,000 inserts are needed for this area. TOTAL 10,700 2.) For Belau and other territories Single ...... $135.00 SOUTH ZONE 3 2 full - 4 tab pages or less ...... $145.00 • Nimitz Hill • Piti • Santa Rita 4 full - 8 tab pages or less ...... $155.00 • Merizo • Agat • Yona 6 full - 12 tab pages or less ...... $165.00 • Umatac • Naval Station • Inarajan 8 full - 16 tab pages or less ...... $180.00 • Talofofo • Windward Hills • Malojloj 10 full - 20 tab pages or less ...... $200.00 12 full - 24 tab pages or less ...... $215.00 TOTAL 3,200 • 24+ pages available upon request. • Pre-print supplements must be reserved to Guam Publications no later than seven days prior to publication date. All deliveries must be made in accordance with advertising space reservation dead- lines. Any insert not delivered by this deadline will result in an adjustable date (within 30 days of the original reservation date), which will comply with our deadlines. Number of inserts required: Daily 22,000, Sunday 20,000. An appointment for delivery must be arranged by calling 479-0607 or call your account executive. • Pre-print linage is not directly applicable to monthly linage volume. However, one hundred percent of the dollar charges for inserting preprints will be converted to the equivalent amount of space those dollars would buy at the open rate determining linage to be credited to an advertiser’s earned rate. 5 CLASSIFIED OPPORTUNITIES Visit us online at www.guampdn.com • Submit your ad • Browse the classifieds. Tel: 472-1PDN (1736) • Fax: 472-4641 • E-Mail: [email protected] CLASSIFIED RATES CLASSIFIED LINERS FOR PRIVATE PARTIES Per line/Per day Open Rate ...... $12.15 SUPER DEALS 4 - 6 Consecutive Days ...... $10.45 3 Lines, 7 Days ...... $20.05 7 - 9 Consecutive Days ...... $10.00 *Personal Items Below $500 in total value. 10 or More Consecutive Days ...... $9.95 $10.55 each additional line.
EMPLOYMENT RATE Open Rate ...... $13.00 PRIVATE PARTY PLEASERS 4 - 6 Consecutive Days ...... $11.60 3 Lines, 7 Days ...... $28.00 7 - 9 Consecutive Days ...... $11.00 *Below $2,500 value. $10.55 each additional line. 10 or More Consecutive Days ...... $10.30 REAL ESTATE RATES INCREDIBLE DEALS Open Rate ...... $12.35 3 Lines, 7 Days ...... $50.15 4 - 6 Consecutive Days ...... $10.80 *Personal Items $2500 and above in total value. 7 - 9 Consecutive Days ...... $10.60 $10.55 each Additional Line. 10 or More Consecutive Days ...... $10.25 YARD SALE • FUNDRAISING ROOMMATES 3 Lines, 2 Days ...... $20.05 3 Lines, 7 Days ...... $48.55 *$10.55 additional line.
WHEEL DEALS: Automobiles, Trucks, Bikes, Boats 3 Lines, 7 Days ...... $49.00
Announcements Auto Parts Electronics Lost & Found Motorcycles Machinery Childcare Boats Photography Instruction Fundraising For Sale Residential Yard Sale Help Wanted For Rent Residential Employment Wanted To Buy For Sale Commercial Pets Musical Instruments For Rent Commercial Travel Miscellaneous Business Service Computers Automotive Household
Liner Rates based on per line per day. 2 line minimum. ADD a BORDER for just $5.00 per day. ADD a PICTURE for just $5.00 per day.
BOLD per line per day for just $1.10 * Packages are based on consecutive days.
** Some restrictions may apply. See policies.
CHECK YOUR ADS: Please check your ad for errors the first day it runs. Call Customer Service Monday - Saturday if you have any questions or concerns at 472-1PDN (1736). CANCELLATIONS: For cancellations of line ads, please call Customer Service Mon-Fri before 5pm (one working day prior to publication). All advertising in the Pacific Daily News is subject to the applicable rate card. See policies. 6 REAL ESTATE OPPORTUNITIES
REAL ESTATE Open Rate ...... $36.25 per column inch Classified Display INVESTMENT PACKAGE Real Estate Flight Plan ...... $27.00 per column inch 6 Pack ...... See Retail Investment Package Baker’s Dozen ...... See Retail Investment Package Real Estate In-Column ...... $53.00 per column inch
QUARTERLY CONTRACTS 9 Picas 120” Minimum per Quarter for 13 weeks ...... $32.00 per column inch 1 Col. - 1 1/2” 120” Minimum per Quarter for 52 weeks ...... $31.75 per column inch *Investment Packages also apply to Real Estate
IN-COLUMN FREQUENCY PACKAGES Package A ** - 6 ads to run within 2 weeks 1 - inch* ...... $53.50 per advertisement 2 - inch* ...... $107.50 per advertisement 3 - inch* ...... $144.50 per advertisement 19 Picas 2 Col. - 3 ” Package B ** - 12 ads to run within 2 weeks 1 - inch* ...... $49.50 per advertisement 2 - inch* ...... $98.50 per advertisement 3 - inch* ...... $146.00 per advertisement
Package C ** - 24 ads to run within 2 or 4 weeks 1 - inch* ...... $46.00 per advertisement 2 - inch* ...... $90.50 per advertisement 3 - inch* ...... $136.50 per advertisement
29 Picas * 1 inch = 8 lines; 2 inches = 16 lines; 3 inches = 24 lines 3 Col. - 4 7/8” ** Package discount rates are contingent on meeting the 25-day payment terms without existing “past due” charges. One change per package/week will be allowed. 39 Picas 4 Col. - 6 1/2” 49 Picas 5 Col. - 8”
2X3 = $305 Publishes the 3rd week of every month. (Thursday & Saturday) REAL ESTATE PREMIUM POSITION We have full latitude with respect to ad placement, however, we make every effort to accommodate your positioning requests. Real Estate premium positioning consists of classified pages 1-3, left or right-hand side. You may place your ads within these pages 59 Picas for an additional 25% on the open rate, 6 Col. - 9 7/8” 7 EMPLOYMENT • SERVICE DIRECTORY SERVICE DIRECTORY EMPLOYMENT Employment Display Open Rate ...... $39.25 PCI
EMPLOYMENT LINE CLASSIFIED RATES Open Rate ...... $13.00 4 - 6 Consecutive Days ...... $11.60 7 - 9 Consecutive Days ...... $10.00 10 or More Consecutive Days ...... $9.95
EMPLOYMENT QUARTERLY CONTRACT 120” Minimum per Quarter ...... $34.65 120” Minimum per Quarter for 52 weeks ...... $33.50 910” Minimum per Quarter for 52 weeks ...... $32.50 Frequency Discounts May Apply. See Page 2.
EMPLOYMENT FREQUENCY IN-COLUMN RATES Package A** 4 ads to run within 2 weeks Per Ad 1 - inch* ...... $59.50 2 - inch* ...... $118.50 3 - inch* ...... $177.50 Package B** 7 ads to run within 2 weeks 1 - inch* ...... $54.00 2 - inch* ...... $108.50 3 - inch* ...... $163.00 Here’s an opportunity to feature your Business Services. The GREEN PAGES publishes every Monday, Wednesday, Friday & Sunday. Package C** 14 ads to run within 4 weeks 1 - inch* ...... $47.50 OPEN RATE 1x1 ...... $40.25 per column 2 - inch* ...... $95.00 1x1, 13-week contract ...... $25.25 per day 3 - inch* ...... $141.50 1x2, 13-week contract ...... $45.00 per day * 1 inch = 8 lines 2x2, 13-week contract ...... $70.00 per day ** Package discount rates are contingent on meeting the 25-day payment Color, per color per day ...... $110.00 terms. 1 change per package/week will be allowed. * For cancellation deadlines see ‘Retail/Classified Policies’. Call 479-0203 BLIND BOX Customer wishes to use our PDN P.O. Box number in the ad instead of their BUSINESS SERVICES FREQUENCY own. $25.00 for Office Pick-up IN-COLUMN CLASSIFIED RATES $30.00 to return mail locally Package A — 4 ads to run within 2 weeks $40.00 to return mail off-island 1 - inch* ...... $73.00 per ad 2 - inch* ...... $148.00 per ad 3 - inch* ...... $219.00 per ad
Package B — 7 ads to run within 2 weeks 1 - inch* ...... $68.00 per ad 2 - inch* ...... $135.00 per ad 3 - inch* ...... $202.00 per ad
Package C — 14 ads to run within 4 weeks 1 - inch* ...... $61.50 per ad 2 - inch* ...... $122.50 per ad 3 - inch* ...... $185.00 per ad 2X3 = $305 Publishes every 4th week of the Month (Thursday & Sunday) 8 JOINT REGION EDGE
The Joint Region Edge proves to be an essential source of information for our military residents. Distributed to all U.S. Navy and Air Force facilities, the con- tents of the JOINT REGION EDGE include both local and international editori- als, information on recreation, island lifestyle, entertainment, local activities and military classifieds. Your ideal source in reaching our military communi- ties!
SPACE RESERVATION DEADLINE: 2pm, Tuesday, six working days prior
CAMERA READY DEADLINE: 2pm, Thursday 1 week prior
PUBLICATION DATE: Every Friday (Except the week of Christmas and New Year’s) PICK UP DISCOUNT FROM PDN: Level 1...... 10% Level 2...... 20% Level 3 ...... 25% Level 4 ...... 35%
COLOR SELLS: 1 + Black ...... $215.00 2 + Black ...... $340.00 3 + Black ...... $385.00
PREPRINTED INSERTS Single ...... $620.00 SPECIAL DEALS: SHOPPING, 2 Full - 4 tab pages or less ...... $640.00 ENTERTAINMENT & RESTAURANTS 4 Full - 8 tab pages or less ...... $780.00 This cluster page is specifically designed for businesses offering recreation and 6 Full - 12 tab pages or less ...... $910.00 relaxation. Priced low and placed under a full color banner, you get great reach 8 Full - 16 tab pages or less ...... $1,015.00 at a great price. 10 Full - 20 tab pages or less ...... $1,105.00 SIZE WEEKS RATE PER AD 12 Full - 24 tab pages or less ...... $1,220.00 16 Full - 32 tab pages or less ...... $1,350.00 2X3 (6 column format) 50 weeks $80 20 Full - 40 tab pages or less ...... $1,475.00 2.5 col. x 3 in. 50 weeks $135 (Lead and Back Page) More than 16 pages available upon request. 11,000 pre-printed inserts must be * Must sign a contract of 25 weeks minimum. delivered to Guam Publications no later than seven days prior to publication. RATES SIZE LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 1X 12X 25X 50X 1” - 20” $24.55 $21.20 $19.20 $17.25 21” - 41” $23.70 $20.35 $18.60 $16.65 42”- 64” $22.90 $19.60 $17.75 $15.60 65” $21.75 $18.40 $17.00 $15.10 Back Page (Process Color Included) $1,475.00 9 PIKA... A GUIDE TO SPICE UP YOUR LIFE
PIKA is a monthly guide featuring local happenings, places to go and people profiles. PIKA is Guam’s guide to planning a fun and exciting time with family and friends! Its contents add SPICE to readers lives as it reveals all the latest events and activities.
5 x 12 inch bright white newsprint. Full Distribution.
PUBLICATION DATE: Every 1st of the month Space Deadline: 4pm, seven working days prior Camera Ready Deadline: 2pm, five working days prior
SIZE OPEN CONTRACT RATE RATE (12mon) Full Page (5x12) $1050 $950 Half Page (5x6) $575 $450 Quarter (2.5x6) $350 $200
DINING OUT This cost efficient way of getting your message out offers full process color. No matter what size your advertising budget may be, this colorful cluster page will get you the exposure you deserve.
Space Reservation Deadline: Noon, Thursday, five working days prior Camera Ready Deadline: Noon, Monday, three working days prior Publication Date: Every Thursday and Sunday
RATES VALUE 2x3 - $201.00 2x3- $241.50 Process color - No Charge Process color - $680.00 25 Wraps - No Charge 25 Wraps - $10.00 Online ad on www.guampdn.com - No Charge Online - $95.00 Total cost per ad $201.00 Total Value for each ad - $1026.50 Sunday Pick-up $100.00 The above rates are based on a 24-week minimum commitment in Dining Out. (6 - Column Format) * Online ad posted for 14 days
DINING OUT/WEEKEND ENTERTAINMENT 2x3 2X6 13 Week Contract $201.00 $402.00 52 Week Contract $185.00 $370.00 10 SPECIAL PUBLICATIONS
ANNUAL BRIDAL GUIDE The Pacific Daily News annual Bridal Guide is the only local guide for those plan- ning a wedding. National magazines offer Guam brides only part of the picture, while the PDN’s Bridal Guide provides practical information and news to plan the perfect wedding in paradise. Plus, the Bridal Guide is eloquently combined with the annual Weddings in Paradise Show providing the ultimate resources to plan- ning a wedding. Inserted in the Pacific Daily News, distributed at the annual Weddings In Paradise Show. Log on to www.guampdn.com to see the latest issue.
EXPLORE GUAM Explore Guam aims to highlight the best of Guam for military service mem- bers and their dependents. The glossy magazine is filled with features about things to do and places to go on Guam and helpful information for newcomers to the island.
Issues are inserted in the Joint Region Edge newspapers, which are distrib- uted to service members and their families.
Log on to www.guampdn.com to see the latest issue.
MAILA HALOM Maila Halom (Welcome Friend) - a guide to living on Guam, an annual magazine with complete information on getting settled and finding your way around the island. From hooking up utilities, finding a job to choosing the right daycare or school, Maila Halom offers detailed information to help readers make Guam home. Inserts in the Pacific Daily News and Navy Family Service Center’s inbound pack- ages, and distributed annually at the Congressman’s Office, Guam Visitors Bureau and more.
Log on to www.guampdn.com to see the latest issue.
PACIFIC MARKET PLACE
The Pacific Marketplace is the most reliable and credible sources for business news and data on island. The monthly publication is tailored to meet the reading needs and interests of the policy makers who shape business on island, multi-national corporations and small businesses, movers and shakers within the business com- munity and the island’s top managers and career professionals. Through our news team, readers get an in-depth look at the issues that shape business. It’s targeted distribution gets the latest data, expert perspectives, and news coverage into the hands of a select group of discerning and educated readers.
Subscribe to our e-dition to see the latest issue. 11 SPECIAL PUBLICATIONS
TRADES ACADEMY Trades Academy features personal success stories of current and former students, future opportunities after completing the Guam Trades Academy program, financial aid pro- grams, current job listings, and other stores related to the recruitment into this special publication.
Inserted into the Pacific Daily News every month - full distribution plus 3,000 copies to the Guam Contractors Association.
Log on to www.guampdn.com to see the latest issue.
VIBE EXTREME
Teens are a diverse audience, demanding fresh, new and entertaining content. VIBE Extreme is a quarterly teen bright white newsprint publication written by teens for teens that covers just that. A variety of topics ranging from fashion tips to headline news. All of the content is suggested by our teen reporters and feedback from our youth readership, keeping VIBE Extreme fresh and relevant. (VIBE Extreme is an extension of the weekly VIBE page, which appears in the Pacific Daily News on Mondays). Inserted into the Pacific Daily News Home Delivery/Subscribers and 5,000 copies are distributed each quarter to high schools.
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NORTHERN, CENTRAL & SOUTHERN WEEKLY
Our weekly publication highlights all the happenings within your area, featuring out- standing residents, businesses, events, programs, sports stories, upcoming calendar of events that take place within your community. Depending on where you live, you will find your weekly publication inserted in your paper every Wednesday.
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BAYANIHAN A 5x12 bright white weekly newsprint insert - focused on local relevant stories, Philippine news and features geared for the local market such as success stories, Filipinos who have succeeded on Guam and how, entertainment, immigration news, syndicated news from the Philippines and many more.
Inserted in Sunday’s paper - full distribution.
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PACIFIC BUSINESS PARTNERS
The University of Guam Pacific Islands Small Business Development Center Network in cooperation with the U.S. Small Business Administration publishes each quarter the Pacific Business Partners newsprint supplement where businesses large and small receive valuable information to help their business succeed. Distributed each quarter full circulation on and off island, and to the clients of UOG SBDC, PISBDCN offices in Yap, Chuuk, Kosrae, Palau, and Republic of the Marshall Islands, CNMI, the Guam Chamber of Commerce, and various government agencies.
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ASSIGNMENT GUAM
The annual “Assignment Guam” exclusive guide is the most valuable tool new military resi- dents need to settle in. Information and photos listed are to acquaint our newest military per- sonnel to adventures on this Island Paradise and to familiarize themselves with life on Guam, from information about their missions or their respective commands, installations and units to services in education, housing, recreation, units and more. Assignment Guam provides Navy and Air Force personnel with detailed information to help them make Guam home. 10,000 copies are distributed to Andersen Air Force Base and U.S. Navy which is to be included in the welcoming packets for incoming military personnel.
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For a rate card on any of these specialty publications, see your account executive or call 479-0212. 13 A SPECIAL NEWSPAPER JUST FOR YOU
EXPO • GRAND OPENING • RE-OPENING • ANNIVERSARY • YOUR HONORARY WEEK • CULTURAL CELEBRATIONS • SPECIAL EVENTS
A special supplement created just for you and inserted in the Pacific Daily News, reaching 78% of the adults on Guam. Where else can you get this much coverage?
You will receive advertorials and congratulatory advertisements from your supporters. Based on 50% adver- torial and 50% advertising, a special supplement begins with 8 pages and increases in increments of four pages. You will receive FREE with a special supplement purchase* Centerspread & Back Page • Front cover • Process color on the front cover, centerspread, back page • Five interviews • Layout & Design • 1-2 photos per interview • Inserted in the Pacific Daily News for an additional charge.
ATTRACTIVE COST EFFECTIVE PULL OUT OF THE PDN FREE PRODUCTION ADVERTORIALS PDN SALES STAFF YOUR SECTION, YOUR STORIES 14 TIMELINE & AD PRODUCTION GUIDELINES
PUBLICATION DAY SPACE RESERVATION DEADLINE CAMERA-READY DEADLINE Monday Thursday, 12 noon Friday, 2 p.m. Tuesday Friday, 12 noon Monday, 2 p.m. Wednesday Monday, 12 noon Tuesday, 2 p.m. Thursday Tuesday ,12 noon Wednesday, 2 p.m. Friday Wednesday, 12 noon Thursday, 2 p.m. Saturday Thursday, 12 noon Friday, 2 p.m. Sunday Thursday, 12 noon Friday, 2 p.m.
Saipan Regional (CNMI): 24 hours prior to regular deadlines listed above. *All LATE camera-ready ads will be subject to a late fee of $35 per hour. PDN also reserves the right to fill the space of a LATE camera-ready ad at customer’s expense. REVISION OF ADS: Copy changes to a scheduled advertisement must be submitted by 12 noon 1 day prior to publication. CANCELLATION OF ADS: Cancellation of ad space must be done at the same time of space reservation deadline. The space will be charged to the advertiser after this time. LATE FEES: Cancellation of ad space must be done at space reservation deadline. All LATE camera-ready ads will be subject to a late fee of $35 per hour. PDN also reserves the right to fill the space of a LATE camera-ready ad at customer’s expenses. COLOR REQUIREMENTS: The ANPA four digit color code(s) must accompany all reservations for color. Position and day of publication subject to color availability. Camera-ready ads must have registration marks. Process color ads which are camera-ready must have a color key. 85 line screen will be accepted for camera-ready half tones. Please consult your Account Executive for more information.
ELECTRONIC AD TRANSFER to CMYK). Calibrate Photoshop preferences to SWOP newsprint with a 30% dot gain ADS VIA E-MAIL: All ads sent via e-mail must be sent in .sit (stuffit) format as an (FILE>COLORS SETTINGS>PRINTING INKS SETUP). Graphics should be in EPS or attachment to an e-mail. Make arrangements ahead of time. Compressed files must be TIFF format. If in color, it should be in CMYK color only. CONVERT ALL RGB COLORS self-extracting. Send ads to [email protected] and inform your Account TO CMYK. Photos should be 180 - 200 dpi, and sized within 10% of the size used in Executive or use our download feature. Call for details. the ad. B&W photos can be TIFF format. Color photos should be EPS format. If photos ADS ON DISK: All disks turned in by deadline will be checked for compatibility with need to be separated, please submit one day in advance of regular deadline. Fonts: Macintosh system within 24 hours of receipt. All disks found to have errors will be Screen and printer fonts must be included in your file. (PDN font listing available upon returned to the account’s AE, and the AE will contact the customer and return the disk request). Proofs: Please include a composite of your ad and a color print of ad for color to the agency or client. We accept ads on CDs, DVDs and Flash Drive only. All disks are matching purposes. PDN will not be responsible for font incompatibility problems. scanned for viruses before downloading into our system. All disks with viruses will be Questions? Call 479-0607, or Fax 472-8847 • E-mail questions to graphics@guam- returned. One ad per disk. All disks must be labeled with file name and name of agency pdn.com and a copy to your Account Executive • To Email ads send to or client. Documents originating on PC’s or WindowsOS must be submitted one day in [email protected]. advance of regular deadline. Ads built and submitted on disk will not be altered in any CLIENT SERVICES: Client Services is a department created to improve customer serv- way. If there is a system error, it is the agency’s responsibility to provide proper format. ice. Client Services is the link between advertisers and the PDN’s production staff. In PROGRAMS/APPLICATIONS: We are equipped to read files in: QuarkXPress (include most cases, Client Services will handle your ad proofs and coordinate ad revisions with all images, fonts, convert colors to CMYK). Illustrator, Freehand (must be saved as EPS the Production Department. Client Services can be contacted at 479-0202/0236/0215. files, outline fonts, include images, convert colors to CMYK). Photoshop (save as EPS The fax number is 472-8432. files, flatten layers, do not include halftone screens or transfer functions, convert colors PUT OUR RESOURCES TO WORK FOR YOU When you advertise with the Pacific Daily News, we back you with our resources. It’s like having your own artist or market researcher on staff, owning the latest technology, computer programs and volumes of art, and using a free courier service. These are just some of the services offered to you at a very low rate, or totally FREE! FULL MULTI-MEDIA CAMPAIGN: Get a well-developed ad campaign reaching across media boundaries. Our creative department can help you with concept, copy-writing, design storylines and media recommendations. MARKET RESEARCH & DEVELOPMENT FREE Our marketing department uses the latest data, methods and technologies to measure shopping patterns, consumer buying habits, your competition, media analysis and more. This is powerful information available to you. COMPLETE CREATIVE ART, LAYOUT & DESIGN SPECIALISTS: You have access to creative artists and compositors who provide the following services: Conceptual proposals FREE Multi-volume art library FREE Ad Layout FREE Typesetting FREE Your logo/art scanned FREE Photo library FREE Copy-writing FREE Customized illustrations/logos $35.00/hr. PICK UP & DELIVERY SERVICE: Service available Monday - Friday 8 a.m. to 5 p.m. for new ads, proofs and tearsheets. CAMERA-READY ARTWORK: Ads that are scheduled in our newspaper as complete mechanicals and brought in on the camera-ready deadline must meet certain criteria or will be billed additional charges. OTHER SERVICES AVAILABLE: CAMERA, ART & PHOTO CHARGES • If client requires on-location photography by a PDN representative, it will be billed at $35 per hour. • To change a camera-ready ad, we must have written authorization, signed by the customer (or agency representative). By authorizing the work, the customer accepts an additional charge of $35 for any part of the first hour needed to make the specified changes. Additional time will be billed at $35 per hour. • If for any reason we have to send a representative to your location, other than your Account Executive or runner, there will be a $35/hr. charge, starting from the time they leave our building until the time they return. • Black & White/Color Photos will be limited to 1 photo per column inch. • Any time we take and/or receive photos and we process them ( i.e. scan, adjust crop, etc.) and these photos are not used there will be a charge of $5 each for black and white photos and $10 each for color photos. 15 ONLINE RATES PAGE VIEWS - A page view is defined as every time a page on a Web site DID YOU KNOW? is loaded by someone visiting the site. Visitors to our website viewed over 49 million pages in 2011 and spent an VISITS - The visits report shows the number of visits (i.e. sessions) to a site average of 19 minutes per visit reading our news and advertisements. for the selected time period. A visit is defined as a sequence of consecutive page views without a 30 minute break. A visit always contains one or more Online * 2012 rates are based on CPM rates page views. A unique visitor always performs at least one, but possibly *CPM - Cost per thousand impressions. more, visits.
RETURN VISITS - The Return Visits Report displays the number of visits a PREMIUM SECTION site received from visitors that have previously been to a site. A visitor will (Home, Local News, Funeral and Photo Gallery) not be counted in the Return Report only if that visitor has never been to the CPM site. The difference between return visits and total visits for a selected time Leader Board (728x90) $13.30 period will be the number of new visitors. Sponsorhip (88x31) $8.00 Posterboard (300x250) $13.65 MONTHLY UNIQUE VISITORS - Monthly Unique Visitors are defined as a Sky Scraper (160x600) $13.25 visitor’s first visit site that month. While one person may visit and view the Half Page (300x600) $17.00 home page three times, a contact page twice, and several other pages once each, the Unique Visitors reports records that person as one “unique visi- XL Half Page $18.00 tor” for that month. Tile (120x60) Home and Section Front $8.00 BANNER IMPRESSIONS - The complete loading of a banner on a web page. HIGH IMPACT DISPLAY (Home, Local News, Funeral and Photo Gallery) NEWS/SPECIALITY SECTION CPM RATE CPM Lifestyle, Technology & Sports • Opinion & National News • Classifieds & Launchpad $19.25 Community • Pacific Navigator & Pacific Edge • Funeral Announcements Interstitial/Pop Up (810x550 max) $15.00 • Vibe Online • Guam PIKA Online • Guam Coupons • Wedding Guide • Guam Homefinder Wall Paper Takeover (home page) $30.00 Peel Back $30.00 News Section without Print CPM Leader Board $8.70 Video *minimum of 100,000 impressions CPM Posterboard $9.50 Skyscraper $8.60 Overlay $15.00 Spotlight Sponsorship $7.65 Video Pre Roll or Post Roll+Companion banner $13.50 News Section Bundle with Print CPM MODERATE HIGH IMPACT DISPLAY Leader Board $8.25 (Home, Local News, Funeral and Photo Gallery) Posterboard $9.00 CPM Skyscraper $8.00 Mouse-over tile $9.00 Spotlight Sponsor $7.00 XXL Box $20.00 Pushdown $18.00 SECTION PACKAGES CPM Fixed Panel $30.00 Funeral $500.00 Photo Gallery Pop Up $18.00 Job Finder $300.00 SECTION PACKAGES CPM EMAIL NEWSLETTER CPM Investment Packages $8.40 Large Rectangle/Skyscraper $30.00 Guam Directories CPM MOBILE Silver - 13 Weeks $15.75 CPM Silver - 26 Weeks $10.50 Standard WAP Banner $8.00 Silver - 52 Weeks $8.40 Iphone WAP Banner $8.00 Gold - 13 Weeks $17.75 Iphone App Banner $8.00 Gold - 26 Weeks $13.15 Gold - 52 Weeks $10.00 16 ONLINE RATES
GUAM HOMEFINDER BANNER AD OPPORTUNITIES
Leader Board/Skyscraper Rates without Print CPM *with Print Open non advertiser $8.15 Open non advertiser $7.00 13 weeks non advertiser $7.00 13 weeks non advertiser $5.90 26 weeks non advertiser $6.55 26 weeks non advertiser $5.25 52 weeks non advertiser $6.00 52 weeks non advertiser $4.70
Skyscraper Rates without Print Rate Calculator Sponsorship without Print Open non advertiser $8.15 Open non advertiser $6.85 13 weeks non advertiser $7.00 13 weeks non advertiser $5.75 26 weeks non advertiser $6.45 26 weeks non advertiser $5.85 52 weeks non advertiser $5.80 52 weeks non advertiser $5.25
*with Print *with Print Open non advertiser $7.00 Open non advertiser $5.80 13 weeks non advertiser $5.80 13 weeks non advertiser $5.25 26 weeks non advertiser $5.25 26 weeks non advertiser $4.75 52 weeks non advertiser $4.70 52 weeks non advertiser $4.10
*Rates are based on CPM rates with a minimum of 75,000 impressions for at least 30 days 17 RETAIL/CLASSIFIED POLICIES
Payments of Ads — All placement of advertising requires cash with copy or approved credit. copies of which are available from the Newspaper's Advertising Department. All ads are subject to Credit applications are available through the advertising department or guampdn website. the approval before publication. Newspaper reserves the right to edit, refuse, reject or cancel any Advertiser shall pay for the advertising purchased under its ad contract according to the terms ad at any time. indicated on the Newspaper’s invoices, and, in the event that it fails to timely pay as provided for in the invoices, the Newspaper may reject advertising copy and/or immediately cancel Advertiser’s Advertising Copy — The subject matter, size wording, illustration and typography of all adver- contract, and Advertiser agrees to indemnify the Newspaper for all expenses incurred in connec- tisements are subject to the approval of the Newspaper. tion with the collection of amounts payable, including court costs and attorney’s fees. If Advertiser’s contract is canceled due to advertiser’s failure to make timely payment, the Newspaper All advertisements less than a full page must have a full border. Full Page ads must have a mini- may rebill the Advertiser for the outstanding balance due at the open or earned contract rate, mum of top & bottom orders. whichever is applicable. Upside down, mirror image or vertical advertising copy less than 72 points is not acceptable for Rate Schedule Changes — The Newspaper may revise its advertising rate schedule, and should publication. advertising rate schedule changes occur, you will be given a 30-day notice. You may, without penalty, cancel by written notification, your advertising contract with the Newspaper at any time Advertising which stimulates editorial contact not accepted unless clearly marked as advertising. prior to the time the new rates become effective. Font styles and design must be cleared by the Newspaper's Advertising Director prior to publica- tion. Standards — The Newspaper may, in its sole discretion, edit, classify or reject, at any time, any advertising copy and/or photos. Alcohol and tobacco advertising accepted.
Retail Rates — Retail advertising rates are available for the advertising of a single store, individ- Personal ads are subject to the approval of the Newspaper. Newspaper reserves the right to edit all ual or service established or a group under single ownership operating under a single name from copy. Ad should be done in good taste. Publisher has the right to refuse any ad. one or more local addresses and selling merchandise or services at wholesale or directly to con- sumers at retail or a centralized group of individual stores or services, operating at a single loca- The Newspaper and The Sunday News deal directly and individually with its local advertisers and tion as a shopping center, engaged in joint advertising of merchandise and services sold at that does not accept local brokered advertising. shopping center. No commissions are allowed to advertising agencies for advertising billed at Each ad must be at least one inch deep for every column width. All advertisements greater than 11 retail rates. Retail rates do not apply to any advertising for which the publisher will establish other inches will be billed at the maximum depth of 14 inches. 85 line screen will be accepted for cam- rates, such as General (National) or classified. Classification of such advertising will be deter- era-ready half tones. All centerspreads reserved will be billed as an 11 col. inch x 14 inches. mined by the Newspaper. Cancellations — Cancellation of ad space must be done at the time of space reservation deadline. Indemnification — Advertiser agrees to indemnify, defend and hold harmless the Newspaper from The space will be charged to the advertiser if cancelled after this time. Cancellations will not be all claims (whether valid or invalid), suits, judgements, proceedings, losses, damages, costs and accepted after the applicable closing time. Advertiser shall be responsible for any production or expenses, of any nature whatsoever (including reasonable attorneys' fees) for which the creative services provided by the Newspaper regardless of the cancellation of Advertiser's adver- Newspaper or any of its affiliates may become liable by reason of Newspaper's publication of tising. Advertiser's advertising. Responsibility of Errors — The Newspaper will not be responsible for errors after the first day of Joint and Several Liability — If the Advertiser utilizes an agency (“Agency”) recognized and billed publication on any advertisement. Errors noticed on the first day should be called to the attention by the Newspaper, Advertiser and the Agency shall be jointly and severally liable for payment and of the advertising department on the first working day after publication. Request for credit for for compliance with all the terms and conditions of the Advertiser's contract, including payment errors must be made within 30 days of the ad publication. for all advertising. Typographical Errors, Incorrect Insertions or Omissions — The Advertiser’s contract cannot be Copyright — All advertising copy which represents the creative effort of the Newspaper and/or the invalidated, and the Newspaper will not be liable, for (a) the incorrect publication (including, with- utilization of creativity, illustration, labor, composition or material furnished by it, is and remains out limitation typographical errors), or insertions or omissions in advertising published by the the property of the Newspaper, including all rights of copyright there in. Advertiser understands Newspaper, or (b) any resulting losses. and agrees that it cannot authorize photographic or other reproduction, in whole or in part, of any such advertising copy for use in any other medium without the Newspaper’s prior written consent. Proof Policy — The purpose of a proof is to check for errors in price, phone number, sizes, address, etc. Changes from original copy and resetting for any other reasons will be charged to Government Ads — All government advertising must be accompanied by a valid original purchase the advertiser. Changes to copy on proofs except correction and “price” charged by the hour. order covering the charges for insertion dates requested, or a purchase order which commits funds Includes substituting of item price listing. in advance of publication. Additional Proofs — Customers will be provided up to two proofs. The first will be for correction Extended Credit — Where credit is extended, terms are 30 days. Reductions in inch rate due to and the second for minor items either missed in the first proof or not corrected by the artist. Once volume are no longer applicable if payment is not made on or before the 25th day of the period the second proof is received, the artist will correct the ad, the ad will be sent to our camera, and a immediately following that in which the advertisement ran, and if all previous charges are paid. copy will be faxed to the customer. If customers would like additional proofs (i.e. 3rd, 4th), they need to add 24 hours to the deadline for each proof requested. If ads or proofs are not submitted Contracts — Each party’s obligations under the advertising agreement are conditional on strikes, on deadline, the customers may not be provided their first and /or second proofs. If deadlines are fires, acts of God or the public enemy, war or any cause not subject to the control of such party. missed because of production delays, we will spend additional overtime hours to provide proofs to customers after business hours. Short Rating — If after any termination of this Agreement, the Advertiser shall have used more or fewer space than the contracted advertising space agreed to in the ad contract, to the extent that a Holiday Deadlines — A holiday deadline notification will publish 2 weeks prior to publication date different rate would be applicable according to the Newspaper’s current rate schedule, Advertiser’s indicating advance deadline schedule. rate for all space used during the term shall be reduced or increased to the appropriate rate indi- cated on said rate schedule, and the Advertiser shall pay, or receive a credit for the difference. Assignment — Advertising contracts may not be assigned or transferred by Advertiser or its Specifically in the case of a short rate, Advertiser will pay the rate that was earned. In the case of Agency if any. a rebate, there will be a ceiling of 2 contract levels. Positioning of Advertisements — Newspaper shall have full latitude with respect to positioning all No Sequential Liability — The Advertiser’s contract renders void any statements concerning lia- advertisements; provided, however, that Newspaper will use its reasonable efforts to accommodate bility which appears on correspondence from Advertiser or its Agency, and is irrevocable without the Advertiser's positioning requests. the written consent of the Newspaper’s Credit Department. It is further agreed that the Newspaper does not accept advertising orders or space reservations claiming sequential liability. Credit Check — The effectiveness of advertising contracts is subject to a satisfactory credit check on Advertiser and/or Agency. Any finance charge relative to the issuance of said credit information Taxes — If any federal, state or local taxes are imposed on the printing of advertising material or to the Pacific Daily News will be applied to said account. on the sale of advertising space, such taxes shall be assumed and paid by Advertiser. Agency Commissions — Agency commissions, if any, shall apply to all space charges and adjust- Correction to Advertising Order — When orders are forwarded by Advertiser or its Agency which ments under the Advertiser's contract. contain incorrect rates or conditions, the advertising call for will be inserted and charged at the correct rate in force governing such advertising as provided for in the Newspaper’s rate schedule Photo Releases — Photographs of individuals to be used in advertising must be accompanied by and in accordance with the conditions contained in Advertiser’s contract. a signed release from the individual permitting the use of the photograph(s). Release forms are Acceptance — All advertising published in the Newspaper is subject to the applicable rate card, available from your account executive. 18 ONLINE POLICIES
PAYMENT. Payment by Advertiser is due within twenty-five (25) days after receipt of an invoice by Advertiser. date that such rate increase is to become effective. Advertiser’s right to discontinue the display of its In the event any amount is not paid by Advertiser when due, such amount shall bear interest at the rate of 1 Advertisement(s) or other material shall be its sole remedy in the event of such rate increase. If Advertiser and 1/2% per month or the maximum amount permitted by law (whichever is lower), computed from the orig- does not discontinue display of its Advertisements, then Advertiser shall be subject to the increased rate. inal due date until paid. RESERVATION OF RIGHTS. Company may, in its sole discretion, edit, classify, or reject at any time any adver- INVOICES. Invoices shall contain: (a) the dates and times upon which Advertiser’s advertising material was tising or other material submitted by advertiser or Agent. displayed and could be accessed on Company’s web site(s), (b) where applicable, the number of impressions, and/or click-throughs reported during such dates, and (c) the charge to Advertiser. The invoice shall serve as REPRESENTATIONS AND WARRANTIES. Advertiser represents and warrants that all advertising or other mate- Company’s certificate of performance. rial it supplies to Company (a) is original and shall comply with all applicable laws, rules, and regulations, and (b) does not contain libelous or slanderous material, or violate the personal or proprietary rights of any ADVERTISING AGENCIES. If Advertiser is using an advertising agency for the purposes of this Agreement, person or other entity (including without limitation rights of copyright, trademark, privacy or publicity). Advertiser and such agency (the “Agent”) shall be jointly and severally liable hereunder, and Company may pursue any applicable remedies in the event of default of this Agreement against Agent or Advertiser or both INDEMNITY. Advertiser hereby agrees to indemnify and hold Company, its site vendors, Gannett Co., Inc., and without any requirement of first seeking a remedy from one or the other. The person or entity signing this its subsidiaries and affiliated companies, and all of their respective employees, officers, directors, agents, suc- contract on behalf of Advertiser warrants that such person or entity is duly authorized and has the full power cessors and assigns (each an “Indemnified Party”), harmless against all claims, losses, damages, and costs to bind Advertiser to this contract, and agrees to indemnify and hold Company and its subsidiaries and affil- (including reasonable attorneys’ fees), resulting from (a) the display of any Advertisement or other material iated companies, and all of their respective employees, officers, directors, agents, successors and assigns, (including without limitation claims that the Advertisement or material contains libelous or slanderous mate- harmless from any and all claims, losses, damages or costs (including reasonable attorneys’ fees) arising out rial, or violates applicable law or the personal or proprietary rights of any person or other entity, or claims of a breach of the foregoing warranty. Advertiser shall be solely responsible for any commission or other pay- based on Advertiser’s negligence or strict liability for a defective product), or (b) the breach of any represen- ment due to Agent. tation or warranty made by Advertiser in this Agreement. Advertiser shall defend at its own expense any liti- gation instituted by any person or entity against an Indemnified Party resulting from a claim covered by the EXPENSES. All expenses connected with the delivery of advertising material or other web content to Company preceding sentence. An Indemnified Party shall have the right, at its option, to defend such litigation jointly and the return of such materials from Company (if return is directed in writing by Advertiser) shall be paid by with Advertiser. The provisions of this paragraph 15 shall survive any termination or expiration of this Advertiser. Company may dispose of any advertising materials delivered to it unless acceptable prepaid return Agreement. arrangements have previously been made. MUSIC PERFORMANCE RIGHTS. If any Advertisement or material provided by Advertiser contains music not OWNERSHIP. All advertising material or other content which represents the creative effort of Company and/or covered by a blanket license held by Company, Advertiser shall obtain and furnish to Company suitable writ- the utilization of creativity, illustrations, labor, composition or material furnished by it, is and remains the prop- ten permission for the use of such music. Company shall have the right, but not the obligation, to omit music erty of Company, including all rights of copyright therein. Advertiser understands and agrees that it cannot which does not comply with this requirement. Advertiser’s failure to provide the written permission required authorize electronic, photographic or other reproduction, in whole or in part, of any such material for use in herein shall in no way alter, lessen, or diminish Advertiser’s obligation to indemnify Company hereunder. any other medium without Company’s prior written consent. DISCLAIMER; LIMITATION OF LIABILITY. COMPANY MAKES NO WARRANTIES EXPRESS OR IMPLIED, AND INFORMATION RELATING TO USERS. Any information collected by Company or its site vendors relating to COMPANY SHALL HAVE NO LIABILITY OR RESPONSIBILITY TO ADVERTISER OR ANY OTHER PERSON users or subscribers to the Company’s site (including without limitation any personally identifiable transac- WITH RESPECT TO ANY LIABILITY, LOSS OR DAMAGES, INCLUDING, WITHOUT LIMITATION LOSS OF tional data (i.e., “clickstream” data) or demographic information relating to users of the site) shall be the prop- PROFITS OR SPECIAL OR CONSEQUENTIAL DAMAGES, CAUSED BY OR ARISING OUT OF, EITHER DIRECT- erty of Company and Advertiser shall not obtain any rights in such information by virtue of this Agreement. LY OR INDIRECTLY, ANY BREACH BY COMPANY OF ANY OF THE TERMS OF THIS AGREEMENT, OR IN ANY MANNER ARISING OUT OF OR IN CONNECTION WITH ANY ADVERTISEMENT OR OTHER MATERIAL DIS- TECHNICAL QUALITY. Company shall not be responsible for any material that is not properly displayed or PLAYED ON COMPANY’S OR ADVERTISER’S SITE(S), THE MANNER IN WHICH ANY MATERIAL IS DIS- that cannot be accessed or viewed by any user because the material was not received by Company in the prop- PLAYED ON COMPANY’S OR ADVERTISER’S SITE(S), OR THE FAILURE TO DISPLAY ANY ADVERTISEMENT er form, in a timely manner, or in an acceptable technical quality for display on the site(s), or is not compati- OR OTHER MATERIAL ON COMPANY’S OR ADVERTISER’S SITE(S). SPECIFICALLY, AND WITHOUT IN ANY ble with any software or hardware used by Company or its site vendors. WAY LIMITING THE FOREGOING, COMPANY DOES NOT REPRESENT OR WARRANT THAT ANY ADVERTISE- MENT(S) OR OTHER MATERIAL WILL BE DISPLAYED ON COMPANY’S OR ADVERTISER’S SITE WITHOUT DEFAULT BY ADVERTISER. Company may terminate this Agreement at any time upon notice to Advertiser in INTERRUPTION OR ERROR. IN NO EVENT SHALL COMPANY’S LIABILITY FOR ANY REASON OR UNDER the event of default by Advertiser in the payment of any invoice or any other breach of the terms of this con- ANY THEORY EXCEED THE AMOUNT PAID TO IT BY ADVERTISER UNDER THIS AGREEMENT. tract. Upon such termination, all charges for services completed hereunder shall become immediately due and payable, including interest on any sums not paid when due, as provided in paragraph 1 of these Terms and LEVEL OF AUDIENCE. Unless otherwise specified in this Agreement, Company does not guarantee any min- Conditions. Notwithstanding anything in this Agreement to the contrary, any termination or cancellation of imum level of audience, or minimum number of impressions or click-throughs with respect to the this Agreement shall not release Advertiser from its obligation to make payment for all Advertisements that Advertisement(s) or other material provided by Advertiser. have been displayed on the Company’s site(s) or for other charges as provided herein incurred prior to the date such termination or cancellation becomes effective. TAXES. In the event that any federal, state or local taxes are imposed on the display of Advertiser’s Advertisements or other material on the site(s), such taxes shall be assumed and paid by Advertiser. FAILURE TO DISPLAY ADVERTISING MATERIAL. If, due to public emergency or necessity, force majeure, restrictions imposed by law, acts of God, labor disputes or for any other similar or dissimilar cause, includ- EXTENSION. Upon mutual agreement of the parties evidenced by a written document signed by both parties, ing mechanical or electronic failure or breakdowns, there is an interruption or omission of the display of any this Agreement may be extended to cover additional Advertisements, material or time periods upon the same Advertisement(s) or other web page material contracted to be displayed hereunder, Company may suggest a terms and conditions. substitute time period for the display of the interrupted or omitted Advertisement or material. Alternatively, in cases where Advertiser is paying on a fixed fee basis or has paid in advance, and if no such substitute time CORRECTIONS OR MODIFICATIONS. Unless Advertiser is provided by Company with password-protected period is acceptable to Advertiser in Advertiser’s good faith business judgment, Company shall provide a access to its site, Advertiser agrees that all desired corrections and modifications to the Advertisement(s) or “make good” reduction in the amount of fees due to Company (or credit of fees already paid) equal to the pro- other material shall be submitted to Company for inclusion on the site and that Advertiser will not perform portionate amount of money assigned to the interrupted or omitted display of Advertisement(s) or other mate- HTML code modifications itself, either directly or through the use of any HTML editing software program, nor rial. Such substitution in time period or reduction in fees shall be Advertiser’s sole remedy for any failure to will Advertiser permit any other individual to make such modifications. display advertising material and Company shall have no further liability. THIRD PARTY BENEFICIARIES. Advertiser acknowledges and agrees that the disclaimers and limitations of REMOVAL OR CHANGE OF CONTENT ON THE SITE(s). Company may, in its sole discretion, remove any of liability made by Company, and the representations and warranties made by Advertiser in this Agreement, Company’s site(s) or portions thereof, or change the content or the nature, subject matter, design, structure or including without limitation the provisions of Sections 7, 9, 14, 15, and 17, shall apply to Company’s vendors feel of any of the content areas on such site(s) covered by this contract with or without cause, in Company’s as intended third party beneficiaries of this Agreement. sole discretion. If any such removal or changes can be reasonably expected to alter the value of the Advertisement(s) on such site(s), Company will promptly notify Advertiser, in advance if practicable. If MISCELLANEOUS. Advertiser and Company cannot agree upon a satisfactory substitute time period and position to display any (a) This Agreement may not be assigned or transferred by Advertiser without obtaining the prior written con- Advertisement affected due to such removal or change, Advertiser may cancel this Agreement with respect to sent of Company. Company is not required to display any Advertisement or other material for the benefit of such Advertisement(s) and shall not have to pay (or shall receive a refund) for the canceled display. Such can- any person or entity other than Advertiser. cellation shall be Advertiser’s sole remedy and Company shall have no further liability whatsoever. Company (b) Failure of Company to enforce any provision of this Agreement shall not be construed as a general relin- may also change the URL for any site upon reasonable notice to Advertiser. quishment or waiver as to that provision or any other provision hereof. (c) This Agreement contains the entire understanding between the parties relating to the subject matter here- CHANGE IN LAW. In the event of a material change in law, government policy or regulation that effectively in contained, and no change or modification of any of its terms and provisions shall be effective unless made prevents a party from lawfully performing any of its obligations under this Agreement, the parties shall nego- in writing and signed by both parties. Any language contained in any letter, purchase order or other form relat- tiate in good faith to reform or amend this Agreement so that performance may be made possible. If the par- ing to the subject matter for this Agreement shall be of no force or effect. In the event of any conflict between ties are unable to reform or amend the Agreement in a mutually acceptable manner within 30 days of the date the terms of this Agreement (including these Additional Terms and Conditions) and the terms of any Exhibit of such change, then this Agreement shall terminate automatically, without any penalty or further liability to attached to it, the Exhibit shall be controlling. either party. (d) This Agreement is to be interpreted and enforced in accordance with the laws of New York applicable to Agreements executed and to be fully performed therein (without reference to conflict of law rules). RATES. Company reserves the right to increase its rates under this Agreement from time to time upon at least (e) The terms of this Agreement may be subject to a satisfactory credit check on Advertiser and/or Agent. 30 days prior written notice to Advertiser. If Advertiser objects to such rate increases, it shall have the option Company may request advance payment for any Advertisement(s) or other material provided by Advertiser or to discontinue display of Advertiser’s material on the site(s) by giving written notice to Company prior to the Agent if periodic credit checks are not satisfactory. 19 Period 1 - Dec. 26, 2011 - Jan. 29, 2012 JANUARY 2012 1/1 - New Year’s Day 1/16 - Martin Luther King Jr.’s Day MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 26 27 28 29 30 31 1
23 45 678
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
Notes:
Period 2 - Jan. 30, 2012 - Feb. 26, 2012 FEBRUARY 2012 2/14 - Valentine’s Day 2/21 - Presidents Day MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 30 31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
Notes: 20 Period 3 - Feb. 27, 2012 - Mar. 25, 2012 3/17 - St. Patrick’s Day MARCH 2012
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 27 28 29 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
Notes:
Period 4 - Mar. 26, 2012 - April 29, 2012 4/01 - Palm Sunday; 4/06 - Good Friday APRIL 2012 4/08 - Easter Sunday MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 26 27 28 29 30 31 1
2 345678
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
Notes: 21 Period 5 - April 30, 2012 - May 27, 2012 MAY 2012 5/13 - Mother’s Day
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 30 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
Notes:
Period 6 - May 28, 2012 - Jun. 24, 2012 JUNE 2012 5/28 - Memorial Day 6/17- Father’s Day MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 28 29 30 31 1 2 3
4 5678910
11 12 13 14 15 16 17
18 19 20 21 22 23 24
Notes: 22 Period 7 - Jun. 25, 2012 - Jul. 29, 2012 7/04 - Independence Day JULY 2012 7/21 - Guam Liberation Day MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 25 26 27 28 29 30 1
23 45 678
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
Notes:
Period 8 - Jul. 30, 2012 - Aug. 26, 2012 AUGUST 2012
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 30 31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
Notes: 23 Period 9 - Aug. 27, 2012 - Sept. 23, 2012 SEPTEMBER 2012 9/03 - Labor Day
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 27 28 29 30 31 1 2
34 56 789
10 11 12 13 14 15 16
17 18 19 20 21 22 23
Notes:
Period 10 - Sept. 24, 2012 - Oct. 28, 2012 OCTOBER 2012 10/08 - Columbus Day
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 24 25 26 27 28 29 30
12 3 4 5 67
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
Notes: 24 Period 11 - Oct. 29, 2012 - Nov. 25, 2012 10/31 - Halloween; 11/11 - Veteran’s Day NOVEMBER 2012 11/22 - Thanksgiving MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 29 30 31 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
Notes:
Period 12 - Nov. 26, 2012 - Dec. 30, 2012 12/25 - Christmas DECEMBER 2012
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 26 27 28 29 30 1 2
34 5 6 7 89
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
Notes: NOTES