Mediate Vicinity, Or Consumers in Areas That Demographically Match Your Best Customer Single $1,200 $1,265 $585 Profile

Home , Pacific Daily News

Pacific Daily News Guam’s Complete Source How to reach us (671) 472-1PDN www.guampdn.com President & Publisher, Rindraty Celes Limtiaco ...... 479-0100 P. O. Box DN Hagåtña, Guam 96932 Advertising Director, Jae Fermin Medina ...... 479-0200 Online Director, Ratna Celes Williams ...... 479-0222 Published daily at 244 Archbishop Flores St. Marketing Director, Jason Sakazaki ...... 479-0401 Hagåtña, Guam 96910 Customer Service Center ...... 472-1PDN

Phone (671) 477-9711 Facsimile (671) 477-0359/472-4641

Advertising Department hours: Monday - Friday 8 a.m. to 5:30 p.m.

Customer Service hours: Phone (671) 472-1PDN (1736) Monday - Friday 5:30 a.m. to 5:30 p.m. Saturday 5:30 a.m. - 11 a.m. Sundays 5:30 a.m. to 11:30 a.m. (Calls Only) Email: Advertising: [email protected] Sales Director: [email protected] Online: [email protected]

Gannett Rate Card Number 38 beginning December 28, 2009

CONTENTS GENERAL INFORMATION Web site: www.guampdn.com How to reach us Business hours are 8 a.m. to 6 p.m. General newsroom: 479-0404 Inside Monday to Friday, 8 to 11 a.m. Executive Editor: David V. Crisostomo, Retail Opportunties 1 Saturday, and closed Sunday.To call, 479-0400, Investment packages 2 dial 477-9711, press 1 then the [email protected] Retail & modular sizes 3 extension number. Preprints 4 OTHER DEPARTMENTS Classified Opportunities 5 CUSTOMER SERVICE Publisher: Rindraty C. Limtiaco 479- Real Estate 6 For classified ads, to start or stop 0100 Employment Opportunities/Service home delivery or if you missed your [email protected] Directory 7 paper, call customer service at 472- Advertising, billing questions: 479- Sunday Comics & TV Guide 8 1PDN (1736) from 6:00 a.m. to 5:00 0301 Military Products 9 Special Niche Products 11 p.m. Monday-Friday, Saturday & Circulation billing questions: 479- Timeline & ad Production Guidelines 15 Sunday 6:00 a.m.-1:00 p.m. 0501 Online Opportunities 16 Classified: 472-1PDN Retail and Classified policies 18 NEWS Advertising fax: 477-0359 Online policies 19 News tips hot line 475-NEWS 2010 Calander 20 News fax: 477-3079 News e-mail: [email protected] RETAIL OPPORTUNITIES

RETAIL ADVERTISING RATES . . . PER COLUMN INCH COLOR SELLS! Display Open Rate: ...... $36.25 PCI Studies show that color ads will sell 75% more merchandise than black-and-white ads during the first week.* The power of color is available and affordable. The Pacific Daily News’ cre- CONTRACT RATES ative staff can help you use it effectively. Frequency discounts QUARTERLY CONTRACT (13 Weeks) on repeated ads apply. 120 Column Inches per Quarter ...... $29.00 PCI * Source National Advertising Assn., 1988

ANNUAL CONTRACTS (52 Weeks) COLOR CHARGES 120 Column Inches per Quarter per Annum . . . . .$28.00 PCI One (1) + Black ...... $315.00 Two (2) + Black ...... $510.00 910 Column Inches per Quarter per Annum . . . . .$26.80 PCI Three (3) + Black ...... $625.00 Process Color ...... $625.00 All earned volume and quarterly rate discounts are contingent on meeting the 25-day payment terms and no existing ‘past due’ charges. Annual and PREMIUM POSITION PAGES 5-23 quarterly contracts are computed on the basis of linage placed by a single The Pacific Daily News has full latitude with respect to ad firm during 12-month and 13-week periods respectively. placement, however, we make every effort to accommodate your positioning requests. Premium positioning consists of PERIOD CONTRACTS (Period refers to Gannett billing period) pages 5 through 23, left or right-hand side. You may place 200 Column Inches per Period ...... $28.25 PCI your ads within these pages for an additional 25% on the 400 Column Inches per Period ...... $28.00 PCI open rate. Minimum 6-inch size. See your Account Executive for details. 600 Column Inches per Period ...... $27.50 PCI 1,000 Column Inches per Period ...... $26.50 PCI LEGAL/GOVERNMENT ...... $32.85 1,500 Column Inches per Period ...... $25.90 PCI Multiple page insertion rates for legal advertising are available 3,000 Column Inches per Period ...... $24.65 PCI upon written bid request (12-page minimum). “Probate Court” 4,500 Column Inches per Period ...... $23.60 PCI and Registration of Land advertisements must be printed in type- 5,000 Column Inches per Period ...... $22.75 PCI faces no smaller than 8 points in size. All government advertising must be accompanied by a valid purchase order covering 6,000 Column Inches per Period ...... $21.40 PCI the charges for insertion dates, or purchase order which com- mits funds in advance of publication. FREQUENCY REWARDS PROGRAM The Pacific Daily News offers two (2) frequency rewards programs to pro- POLITICAL ...... $36.25 vide you with the opportunity to achieve maximum results: All political advertising is accepted on a cash with copy, or advance deposit basis. An individual candidate’s committee or I. FLIGHT PLAN: Increase your exposure while reducing your cost per col- political party may qualify for volume rates as quoted in rates umn inch. Utilize the flight plan by scheduling the SAME camera ready or for retail advertisers, however they may not combine, i.e. party to be set ad 4 times within a seven-day period, and your rate is reduced ads and individual candidate ads within a party, for volume to $24.00 per column inch. Utilizing the flight plan program, add discounts. In instances where volume and rate are not worked color for a reduced rate. Color on the first day is at the regular price, out in advance, with deposit, a cash with copy open rate must receive 25% discount on the second day and 50% discount on the third be paid and any refunds, if earned, will be made at the end and fourth day! of each month. All political ads must indicate on the ad the party or individual who is paying for the ad. II. FREQUENCY DISCOUNTS: Repeat the same ad more than once within a seven-day period to take advantage of the following discounts. NON-PROFIT OR ASSOCIATION . . .$27.30 1.) First Ad @ Open Rate or Contract Rate This special rate is available, cash with copy, to churches, 2.) 25% DISCOUNT off the open rate on the second ad run. church groups, service clubs, recognized by the local IRS as 3.) 35% DISCOUNT off the open rate on any subsequent run. being non-profit organizations. Advertising content limited to matters dealing with activities of the organization. If billing to * FLIGHT PLAN/FREQUENCY DISCOUNT rates are contingent on meet- an established account is requested, the open rate will apply. ing the 25-day payment term and no existing “past due” charges. (Minimum six inch ad size, ads must run within seven days.) PERSONAL & FUNERAL ...... $24.50 •A commissionable agency rate for retail advertising (15%) above the list- This rate applies to private parties only. ed rate is offered to local advertising agencies and their clients. If agencies * Birthday * Wedding Anniversary * Special Occasions request direct billing, agency credit procedures must be followed. * Funeral * Message of Appreciation • Advertising reservation, copy and reproduction must be submitted on or before scheduled deadlines. All components must be exact size or suitable NATIONAL RATES *See National Rate Card for reducing or enlarging to exact size as shown on layout. INVESTMENT PACKAGES All Investment Packages include an on-line banner and wraps. On any of the packages below, double your investment & receive a 12-inch Bonus Ad and double the wraps and an additional on-line banner ad. 6 PACK BAKER’S DOZEN • 6 ads to run within 2 weeks • 13 ads to run within 30 days • No larger than 6” per ad • No larger than 6” per ad • Includes 50 wraps delivered to Guam business locations • Includes 100 wraps delivered to Guam business locations • Online ad on www.guampdn.com • Online ad on www.guampdn.com 1” = $205 4” = $660 1” = $415 4” = $1,310 2” = $360 5” = $820 2” = $715 5” = $1,610 3” = $510 6” = $970 3” = $1,015 6” = $1,910 $1,075 PACKAGE $1,685 PACKAGE • 32 inches: (4) 2 col. x 4 in. OR (8) 2 col. x 2 in. • 60 inches: (15) 2 col. x 2 in. OR (10) 2 col. x 3 in. OR (5) 2 • Online ad on www.guampdn.com col. x 6 in. OR (5) 3 col. x 4 in. • 100 Wraps delivered to Guam business locations • Online ad on www.guampdn.com • 100 Wraps delivered to Guam business locations * Ads to run within 4 weeks * Ads to run within 4 weeks DOUBLE $1,075 PACKAGE DOUBLE $1,685 PACKAGE • 76 inches: (8) 2 col. x 4 in. OR (16) 2 col. x 2 in. • BONUS ADS: (2) 2 col. x 3 in. OR (3) 2 col. x 2 in. • 132 inches: (20) 2 col. x 3 in. OR (12) 2 col. x 5 in. OR • Online ad on www.guampdn.com (10) 2 col. x 6 in. OR (10) 3 col. x 4 in. • 200 Wraps delivered to Guam business locations • BONUS ADS: (2) 2 col. x 3 in. OR (1) 2 col. x 6 in. OR (1) 3 col. x 4 in. * Ads to run within 4 weeks • Online ad on www.guampdn.com • 200 Wraps delivered to Guam business locations $1,460 PACKAGE * Ads to run within 4 weeks • 48 inches: (8) 2 col. x 3 in. OR (4) 2 col. x 6 in. OR (4) 3 $1,885 PACKAGE col. x 4 in. OR (6) 2 col. x 4 in. • 72 inches: (12) 2 col. x 3 in. OR (9) 2 col. x 4 in. OR (8) 3 • Online ad on www.guampdn.com col. x 3 in. OR (6) 2 col. x 6 in. OR (6) 3 col. x 4 in. • 100 Wraps delivered to Guam business locations • Online ad on www.guampdn.com * Ads to run within 4 weeks • 100 Wraps delivered to Guam business locations

* Ads to run within 4 weeks DOUBLE $1,460 PACKAGE • 108 inches: (16) 2 col. x 3 in. OR (8) 2 col. x 6 in. OR (12) 2 DOUBLE $1,885 PACKAGE col. x 4 in. OR (8) 3 Col. X 4 In. • 156 inches: (24) 2 col. x 3 in. OR (18) 2 col. x 4 in. OR • BONUS ADS: (2) 2 col. x 3 in. OR (1) 3 col. x 4 in. OR (1) 2 (16) 3 col. x 3 in. OR (12) 2 col. x 6 in. col. x 6 in. • BONUS ADS: (2) 2 col. x 3 in. OR (1) 2 col. x 6 in. OR (1) • Online ad on www.guampdn.com 3 col. X 4 in. • 200 Wraps delivered to Guam business locations • Online ad on www.guampdn.com * Ads to run within 4 weeks • 200 Wraps delivered to Guam business locations

* Ads to run within 4 weeks RETAIL SIZES RETAIL ROP (RUN OF PAPER): 5 column x 14 inch format R lsiidDisplay Classified lrfrRti ipa & Display Retail for uler te pca Products Special other 14 14 14 aeRuler Rate 13 13 13 12 3 col. x 4” 12 12 11 11 11 4 col. x 6” 10 10 10 9 9 9

8 8 8 1.83 or 7/8” 1 - Col. 1

Full Page 1/2” 1 - Col. 1 5 col. x 14” 7 1 col. 7 7 Page Breaker Picas 9 6 x 14” 4 col. x 10” 6 6 Picas 11 5 5 5 4 4 Half Page 4 5 col. x 7” 3 3 3 2 2 2 1 1 1 o.-3” 3 - Col. 2 9Picas 19 o.-378 r3.83 or 7/8” 3 - Col. 2 14 14 14 13 13 13 3Picas 23 12 12 12 11 11 11 10 3 col. x 5” 2 col. x 4” 10 10 4.83 or 7/8” 4 - Col. 3 9 9 9

8 8 2 col. x 10” 8 Picas 29 2/3 Page 7 7 7 3 col. x 14” 2 col. x 3” 6 6 6 3 col. x 7” Quarter Page 5.83 or 7/8” 5 - Col. 3 2 col. x 7” 5 5 3 col. x 8” 5 4 4 4 Picas 35 3 2 col. x 5” 3 3 2 2 2 o.-61/2” 6 - Col. 4 1 1 1 9Picas 39 Modular Sizes for Special Niche products

13 13 13 o.-778 r7.83 or 7/8” 7 - Col. 4 12 12 12

11 11 11 7Picas 47 10 10 10 o.-8” - Col. 5

2.5 col. x 13” 9 9 9 Picas 49

8 8 8 7 7 7

6 6 6 o.-978 r9.83 or 7/8” 9 - Col. 5 5 5 5 9.83 or 7/8” 9 - Col. 6 2.5 col. x 6.5” 4 5 col. x 6.5” 4 4 9Picas 59 9Picas 59 3 3 3 2 2 2 1 1 1

0 0 0 Please contact your Account Executive for more information on Investment Packages, Frequency Rewards, Discounts and Value Rewards. PRE-PRINTED INSERTS

Your Pre-printed inserts are welcomed into your customers’ homes everyday. Inserts are priced by size (number of tab pages) and fre- ZONED PRE-PRINT RATES: quency. Zoned inserts to the Northern, Central, and Southern parts of North Central South Guam will allow you to target consumers in your immediate vicinity, or consumers in areas that demographically match your best customer Single $1,200 $1,265 $585 profile. Zoned inserts to the other islands are also available. Consult 4-Page Tab $1,290 $1,360 $615 your Account Executive on frequency discount programs and zone availability. 8-Page Tab $1,935 $2,060 $855 12-Page Tab $2,530 $2,700 $1,080 Single ...... $2,025 2 full - 4 tab pages or less ...... $2,250 16-Page Tab $3,755 $3,990 $1,495 4 full - 8 tab pages or less ...... $3,675 20-Page Tab $4,610 $5,030 $1,810 6 full - 12 tab pages or less ...... $5,025 24-Page Tab $5,480 $5,860 $2,130 8 full - 16 tab pages or less ...... $8,045 32-Page Tab $6,145 $6,595 $2,345 10 full - 20 tab pages or less ...... $10,005 40-Page Tab $6,960 $7,455 $2,625 12 full - 24 tab pages or less ...... $11,980 16 full - 32 tab pages or less ...... $13,650 20 full - 40 tab pages or less ...... $15,330 24 full - 48 tab pages or less ...... $16,905 • For size, paper weight and other mechanical requirements contact 28 full - 56 tab pages or less ...... $18,375 your Account Executive or the Pre-Press Manager, 479-0609. 32 full - 64 tab pages or less ...... $19,635 • We reserve the right to refuse inserts if they do not meet the specifi- 36 full - 72 tab pages or less ...... $20,895 cations of our inserting machines. The customer will be informed of potential problems and we will not be held responsible for inconsistent • 72+ tab pages available upon request. insertion. If you have questions regarding this, please provide your Account Executive with a copy of the inserts and they will be reviewed. Pre-prints supplied by the advertiser can be inserted into any one or all groups listed below. NORTH ZONE 1 • Dededo • Agafa Gumas • AAFB 2,000 inserts are needed for this area. • Pagat • Liguan Terrace • Latte Hts. 1.) For all of Rota, Tinian, & Saipan • NCS • Yigo • Route 16 Single ...... $230 2 full - 4 tab pages or less ...... $265 TOTAL 12,060 4 full - 8 tab pages or less ...... $325 6 full - 12 tab pages or less ...... $430 CENTRAL ZONE 2 8 full - 16 tab pages or less ...... $495 • Agana Hts. • Maite • Hagatna 10 full - 20 tab pages or less ...... $595 • Barrigada • Tiyan • Ordot 12 full - 24 tab pages or less ...... $655 • Mangilao • Chalan Pago •Tamuning • 24+ pages available upon request. • Asan

1,000 inserts are needed for this area. TOTAL 10,200 2.) For Palau and other territories

Single ...... $115 SOUTH ZONE 3 2 full - 4 tab pages or less ...... $125 • Nimitz Hill • Piti • Santa Rita 4 full - 8 tab pages or less ...... $135 • Merizo • Agat • Yona 6 full - 12 tab pages or less ...... $145 • Umatac • Naval Station • Inarajan 8 full - 16 tab pages or less ...... $160 • Talofofo • Windward Hills • Malojloj 10 full - 20 tab pages or less ...... $180 12 full - 24 tab pages or less ...... $190 TOTAL 3,800 • 24+ pages available upon request. • Pre-print supplements must be reserved to Guam Publications no later than seven days prior to publication date. All deliveries must be made in accordance with advertising space reservation deadlines. Any insert not delivered by this deadline will result in an adjustable date (within 30 days of the original reservation date), which will comply with our deadlines. Number of inserts required: Daily 26,500, Sunday 25,000. An appointment for delivery must be arranged by calling 479-0609 or call your account executive. • Pre-print linage is not directly applicable to monthly linage volume. However, one hundred percent of the dollar charges for inserting preprints will be converted to the equivalent amount of space those dollars would buy at the open rate determining linage to be credited to an advertiser’s earned rate. CLASSIFIED OPPORTUNITIES Visit us online at www.guampdn.com • Submit your ad • Browse the classifieds. Tel: 472-1PDN (1736) • Fax: 472-4641 • E-Mail: [email protected] CLASSIFIED RATES CLASSIFIED LINERS FOR PRIVATE PARTIES Per line/Per day Open Rate ...... $10.90 SUPER DEALS 4 - 6 Consecutive Days ...... $9.40 3 Lines, 7 Days ...... $18.00 7 - 9 Consecutive Days ...... $8.95 *Personal Items Below $500 in total value. 10 or More Consecutive Days ...... $8.490 $5 each additional line.

EMPLOYMENT RATE Open Rate ...... $11.65 PRIVATE PARTY PLEASERS 4 - 6 Consecutive Days ...... $10.40 3 Lines, 7 Days ...... $25.00 7 - 9 Consecutive Days ...... $9.85 *Below $2,500 value. $10 each additional line. 10 or More Consecutive Days ...... $9.25 3 Lines, 7 Days ...... $44.50 *Above $2,500 value. $10 each additional line. REAL ESTATE RATES Open Rate ...... $11.15 4 - 6 Consecutive Days ...... $9.65 INCREDIBLE DEALS 7 - 9 Consecutive Days ...... $9.50 3 Lines, 7 Days ...... $45.00 10 or More Consecutive Days ...... $9.20 *Personal Items $2500 and above in total value. $10 each Additional Line. REAL ESTATE PACKAGES * For realtors & agents only * YARD SALE • FUNDRAISING 3 Lines, 3 Days ...... $60.00 3 Lines, 3 Days ...... $18.00 3 Lines, 4 Days ...... $62.00 *$5 additional line. 3 Lines, 7 Days ...... $70.50 ** One unit per ad. WHEEL DEALS: Automobiles, Trucks, Bikes, Boats ROOMMATES 3 Lines, 7 Days ...... $43.50 3 Lines, 7 Days ...... $43.50 3 Lines, 7 Days ...... $50.00 * With a Photo 2 Days. * One unit per ad. Announcements Auto Parts Machinery New Today Motorcycles Photography Lost & Found Boats For Sale Childcare Fundraising Residential Instruction Wanted For Rent Residential Yard Sale Wanted To Buy For Sale Employment Musical Instruments Commercial Pets Miscellaneous For Rent Travel Computers Commercial Business Service Household Automotive Electronics

Liner Rates based on per line per day. 3 line minimum. ADD a BORDER for just $5.00 per day. ADD a PICTURE for just $3.00 per day.

BOLD per line per day for just $1.00 * Packages are based on consecutive days.

** Some restrictions may apply. See policies.

CHECK YOUR ADS: Please check your ad for errors the first day it runs. Call Customer Service Monday - Saturday if you have any questions or concerns at 472-1PDN (1736). CANCELLATIONS: For cancellations of line ads, please call Customer Service Mon-Fri before 5pm (one working day prior to publication). All advertising in the Pacific Daily News is subject to the applicable rate card. See policies. REAL ESTATE OPPORTUNITIES

REAL ESTATE Open Rate ...... $32.75 per column inch Classified Display INVESTMENT PACKAGE Real Estate Flight Plan ...... $24.00per column inch 6 Pack ...... See Retail Investment Package Baker’s Dozen ...... See Retail Investment Package Real Estate In-Column ...... $47.75 per column inch

QUARTERLY CONTRACTS 9 Picas 120” Minimum per Quarter for 13 weeks ...... $28.75 per column inch 120” Minimum per Quarter for 52 weeks ...... $28.50 per column inch 1 Col. - 1 1/2” *Investment Packages also apply to Real Estate

IN-COLUMN FREQUENCY PACKAGES Package A ** - 6 ads to run within 2 weeks 1 - inch* ...... $48.00 per advertisement 2 - inch* ...... $96.00 per advertisement 3 - inch* ...... $144.00 per advertisement 19 Picas

2 Col. - 3 ” Package B ** - 12 ads to run within 2 weeks 1 - inch* ...... $44.00 per advertisement 2 - inch* ...... $88.00 per advertisement 3 - inch* ...... $131.00 per advertisement

Package C ** - 24 ads to run within 2 or 4 weeks 1 - inch* ...... $41.00 per advertisement 2 - inch* ...... $81.00 per advertisement 3 - inch* ...... $122.00 per advertisement

29 Picas * 1 inch = 8 lines; 2 inches = 16 lines; 3 inches = 24 lines

3 Col. - 4 7/8” ** Package discount rates are contingent on meeting the 25-day payment terms without existing “past due” charges. One change per package/week will be allowed. 39 Picas 4 Col. - 6 1/2” 49 Picas 5 Col. - 8”

2X3 = $275 Publishes the 3rd week of every month. (Thursday & Sunday) REAL ESTATE PREMIUM POSITION We have full latitude with respect to ad placement, however, we make every effort to accommodate your

59 Picas positioning requests. Real Estate premium positioning consists of classified pages 1-3, left or right-hand side. You may place your ads within these pages for an additional 25% on the open rate, 6 Col. - 9 7/8” EMPLOYMENT • SERVICE DIRECTORY SERVICE DIRECTORY EMPLOYMENT Employment Display Open Rate ...... $36.25 PCI

EMPLOYMENT LINE CLASSIFIED RATES Open Rate ...... $11.65 4 - 6 Consecutive Days ...... $10.40 7 - 9 Consecutive Days ...... $9.85 10 or More Consecutive Days ...... $9.25

EMPLOYMENT QUARTERLY CONTRACT 120” Minimum per Quarter ...... $31.00 120” Minimum per Quarter for 52 weeks . .$30.00 910” Minimum per Quarter for 52 weeks . .$29.00 Frequency Discounts May Apply. See Page 2.

EMPLOYMENT FREQUENCY IN-COLUMN RATES Package A** 4 ads to run within 2 weeks Per Ad I- inch* ...... $53.00 2 - inch* ...... $106.00 3 - inch* ...... $159.00 Package B** 7 ads to run within 2 weeks I- inch* ...... $48.50 2 - inch* ...... $97.00 Here’s an opportunity to feature your Business Services. The GREEN PAGES publishes every Monday, Wednesday, Friday & 3 - inch* ...... $146.00 Sunday. Package C** 14 ads to run within 4 weeks I- inch* ...... $42.50 OPEN RATE 1x1 ...... $36.25 per column 2 - inch* ...... $85.00 1x1, 13-week contract ...... $22.50 per day 3 - inch* ...... $127.00 1x2, 13-week contract ...... $40.00 per day * 1 inch = 8 lines 2x2, 13-week contract ...... $62.00 per day ** Package discount rates are contingent on meeting the 25-day Color, per color per day ...... $90.00 payment terms. 1 change per package/week will be allowed. Call 479-0205 OR 479-0203 * For cancellation deadlines see ‘Retail/Classified Policies’. BLIND BOX Customer wishes to use our PDN P.O. Box number in the ad BUSINESS SERVICES FREQUENCY instead of their own. IN-COLUMN CLASSIFIED RATES $25.00 for Office Pick-up Package A — 4 ads to run within 2 weeks $30.00 to return mail locally I- inch* ...... $65.75 per ad $40.00 to return mail off-island 2 - inch* ...... $132.00 per ad 3 - inch* ...... $197.00 per ad

Package B — 7 ads to run within 2 weeks I- inch* ...... $61.00 per ad 2 - inch* ...... $121.00 per ad 3 - inch* ...... $181.00 per ad

Package C — 14 ads to run within 4 weeks I- inch* ...... $55.00 per ad 2 - inch* ...... $110.00 per ad 3 - inch* ...... $165.00 per ad 2X3 = $275 Publishes every 4th week of the Month (Thursday & Sunday) PACIFIC SUNDAY ENTERTAINMENT NEWS

The exclusive Pacific Sunday Entertainment News offers unbeatable value as it reaches every single age group imagi- nable. From school children and teachers, Kids Today is the medium for students to express their artistic talent and writing abilities. The Sunday Crosswords provide professionals, edu- cators and the enthusiastic book worm a place to challenge their knowledge. The vibrant comics gives children and adults something to giggle about after a hectic week.

Publishes every Sunday in the Pacific Sunday News. •Full Process Color • Online banner for 30 days GUAM/SAIPAN Space Reservation Deadline: 2pm, Thursday, seven working days prior

Camera Ready Deadline: Noon, Monday, five working days prior

Publication Date: Every Sunday

FULL $1,000 (5 col x 12” or 9.83” x 12”) HALF $650 Horizontal (5 col x 6” or 9.83” x 6”) Vertical (2.5 col x 12” or 4.83” x 12”) QUARTER $400 (2.5 col x 6” or 4.83” x 6”) JOINT REGION EDGE

The Joint Region Edge proves to be an essential source of information for our military residents. Distributed to all U.S. Navy and Air Force facilites, the contents of the JOINT REGION EDGE include both local and international editorials, information on recreation, island lifestyle, entertainment, local acitivities and military classifieds. Your ideal source in reaching our military communities!

SPACE RESERVATION DEADLINE: 2pm, Tuesday, six working days prior

CAMERA READY DEADLINE: 2pm, Thursday 1 week prior

PUBLICATION DATE: Every Friday (Except the week of Christmas and New Year’s) PICK UP DISCOUNT FROM PDN: Level 1...... 10% Level 2...... 20% Level 3 ...... 25% Level 4 ...... 35%

COLOR SELLS: 1 + Black ...... $190.00 2 + Black ...... $300.00 3 + Black ...... $345.00 PREPRINTED INSERTS Single ...... $555.00 2 Full - 4 tab pages or less ...... $575.00 4 Full - 8 tab pages or less ...... $695.00 6 Full - 12 tab pages or less ...... $815.00 8 Full - 16 tab pages or less ...... $910.00 10 Full - 20 tab pages or less ...... $990.00 SHOPPING, ENTERTAINMENT & 12 Full - 24 tab pages or less ...... $1,095.00 RESTAURANTS This cluster page is specifically designed for businesses offering More than 16 pages available upon request. 11,000 pre-printed recreation and relaxation. inserts must be delivered to Guam Publications no later than seven days Priced low and placed under a full color banner, you get great prior to publication. reach at a great price. RATES SIZE LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 1X 12X 25X 50X 1” - 20” $22.00 $19.00 $17.25 $15.50 21” - 41” $21.25 $18.25 $16.60 $14.90 42”- 65” $20.50 $17.50 $15.90 $13.95 70” $19.50 $16.50 $15.20 $13.50 Back Page (Process Color Included) $1,310.00 PIKA... A GUIDE TO SPICE UP YOUR LIFE

It’s BIGGER and Better... We’ve expanded into one monthly guide featuring local happenings, places to go and people profiles. PIKA is Guam’s guide to planning a fun and exciting time with family and friends! Its contents add SPICE to readers lives as it reveals all the latest events and activities.

Full Distribution

5 x 13 inch bright white newsprint.

PUBLICATION DATE: Every 1st of the month

Space Deadline: 4pm, seven working days prior

Camera Ready Deadline: 2pm, five working days prior

DINING OUT This cost efficient way of getting your message out offers full process color. No matter what size your advertising budget may be, this colorful cluster page will get you the exposure you deserve.

Space Reservation Deadline: Noon, Thursday, five working days prior Camera Ready Deadline: Noon, Monday, three working days prior Publication Date: Every Thursday and Sunday

RATES VALUE 2x3 - $175.00 2x3- $217.50 Process color - No Charge Process color - $625.00 25 Wraps - No Charge 25 Wraps - $10.00 Online ad on www.guampdn.com - No Charge Online - $85.00 Total cost per ad $175.00 Total Value for each ad -$937.50 Sunday Pick-up $87.50 The above rates are based on a 24-week minimum commitment in Dining Out. (6 - Column Format) * Online ad posted for 14 days

WEEKEND ENTERTAINMENT 2x3 2X6 13 Week Contract $175.00 $350.00 52 Week Contract $165.00 $330.00 SPECIAL PUBLICATIONS ANNUAL BRIDAL GUIDE The Pacific Daily News annual Bridal Guide is the only local guide for those planning a wedding. National magazines offer Guam brides only part of the picture, while the PDN’s Bridal Guide provides practical information and news to plan the perfect wedding in paradise. Plus, the Bridal Guide is eloquently combined with the annual Weddings in Paradise Show providing the ultimate resources to planning a wedding. Inserted in the Pacific Daily News, distributed at the annual Weddings In Paradise Show. Log on to www.guampdn.com to see the latest issue.

CRUISING A quarterly magazine whose sole focus is geared towards Guam’s custom car community. A magazine made for automobile enthusiasts spotlighting all types of custom vehicles, bikes, motorbikes, accessories, upholstery, innovations and more for smooth cruising on wheels. Features photos and winners of car shows, bike shows and calendar events of upcoming shows, convertibles, tune up tips, car clubs and cars owned by women, stories/photo essays on local custom car clubs, shows, and exhibition events, how to’s and car care tips on purchasing/installing car audio system, shopping for parts, installing parts and changing your engine oil and more. Distributed each quarter to gasoline refilling stations, audio outlets, tinting outlets, local auto parts dealers and others. Log on to www.guampdn.com to see the latest issue.

EXPLORE GUAM Explore Guam aims to highlight the best of Guam for military service members and their dependents. The glossy magazine is filled with features about things to do and places to go on Guam and helpful information for newcomers to the island. Issues are inserted in the Joint Region Edge newspapers, which are distributed to Navy service members and their families.

ISLAND HOMES Island Homes is a monthly glossy magazine that features home and living topics for renters, home sellers and buyers, designers, gardeners - anyone with an interest in keeping a beautiful home and garden. Issues include articles on the latest trends in interior and exterior design, profiles of Guam's homes, tips for buying, selling, or renting in today's real estate market, step-by-step repair proj- ects, lawn/garden care, green tips and more. Inserted monthly into the Pacific Daily News home delivery subscribers and other outlets. Log on to www.guampdn.com to see the latest issue. SPECIAL PUBLICATIONS MAILA HALOM Maila Halom (Welcome Friend) - a guide to living on Guam, an annual magazine with complete information on getting settled and finding your way around the island. From hooking up utilities, finding a job to choosing the right daycare or school, Maila Halom offers detailed information to help readers make Guam home. Inserts in the Pacific Daily News and Navy Family Service Center’s inbound packages, and distributed annually at the Congressman’s Office, Guam Visitors Bureau and more. Log on to www.guampdn.com to see the latest issue.

OH, BABY

Parenting isn’t easy, so the Pacific Daily News offers Oh Baby! - a quarterly magazine that offers a complete guide for Guam parents. Parents can find useful tips, real-life wisdom and engaging features with answers from trusted sources, including doctors, parents and child- development experts. Distributed each quarter to clinics, day care centers, GMH maternity ward, and Public Health. Log on to www.guampdn.com to see the latest issue.

VIBE EXTREME Teens are a diverse audience, demanding fresh, new and entertain- ing content. VIBE Extreme is a quarterly teen bright white newsprint publication written by teens for teens that covers just that. A variety of topics ranging from fashion tips to headline news. All of the content is suggested by our teen reporters and feedback from our youth readership, keeping VIBE Extreme fresh and relevant. (VIBE Extreme is an extension of the weekly VIBE page, which appears in the Pacific Daily News on Mondays). Inserted into the Pacific Daily News Home Delivery/Subscribers and 5,000 copies are distributed each quarter to high schools. Log on to www.guampdn.com to see the latest issue.

TRADES ACADEMY

Trades Academy features personal success stories of current and former students, future opportunities after completing the Guam Trades Academy program, financial aid programs, current job listings, and other stores related to the recruitment into this special publication. Inserted into the Pacific Daily News every month - full distribution plus 3,000 copies to the Guam Contractors Assocation.

Log on to www.guampdn.com to see the latest issue.

For a rate card on any of these specialty publications, see your account executive or call 479-0212 SPECIAL PUBLICATIONS NORTHERN, CENTRAL & SOUTHERN WEEKLY

Our weekly publication highlights all the happenings within your area, featuring outstanding residents, businesses, events, programs, sports stories, upcoming calendar of events that take place within your community. Depending on where you live, you will find your weekly publication inserted in your paper every Wednesday. Log on to www.guampdn.com to see the latest issue.

BAYANIHAN A 5x12 bright white weekly newsprint insert - focused on local relevant stories, Philipping news and features geared for the local market such as success stories, Filipinos who have succeeded on Guam and how, entertainment, immigration news, syndicated news from the Philippines and many more. Inserted in Sunday’s paper - full distribution.

Log on to www.guampdn.com to see the latest issue.

PACIFIC BUSINESS PARTNERS

The University of Guam Pacific Islands Small Business Development Center Network in cooperation with the U.S. Small Business Administration publishes each quarter the Pacific Business Partners newsprint supplement where businesses large and small receive valuable information to help their business suc- ceed. Distributed each quarter full circulation on and off island, and to the clients of UOG SBDC, PISBDCN offices in Yap, Chuuk, Kosrae, Belau, and Republic of the Marshall Islands, the Guam Chamber of Commerce, and various government agencies. Log on to www.guampdn.com to see the latest issue.

ASSIGNMENT GUAM

The annual “Assignment Guam” exclusive guide is the most valuable tool new military residents need to settle in. Information and photos listed are to acquaint our newest military personnel to adventures on this Island Paradise and to famil- iarize themselves with life on Guam, from information about their missions or their respective commands, installations and units to services in education, hous- ing, recreation, units and more. Assignment Guam provides Navy and Air Force personnel with detailed information to help them make Guam home. 10,000 copies are distributed to Andersen Air Force Base and U.S. Navy which is to be included in the welcoming packets for incoming military personnel. Log on to www.guampdn.com to see the latest issue. A SPECIAL NEWSPAPER JUST FOR YOU

EXPO tising, a special supplement begins with 8 GRAND OPENING pages and increases in increments of four RE-OPENING pages. ANNIVERSARY You will receive FREE with a special supple- YOUR HONORARY WEEK ment purchase* Centerspread & Back CULTURAL CELEBRATIONS Page SPECIAL EVENTS • Front cover • Process color on the front cover, center- A special supplement created just for you spread, back page and inserted in the Pacific Daily News, • Five interviews reaching 78% of the adults on Guam. • Layout & Design Where else can you get this much cover- • 1-2 photos per interview age? • Inserted in the Pacific Daily News for an additional charge. You will receive advertorials and congratu- latory advertisements from your supporters. Based on 50% advertorial and 50% adver-

ATTRACTIVE COST EFFECTIVE PULL OUT OF THE PDN FREE PRODUCTION ADVERTORIALS PDN SALES STAFF YOUR SECTION, YOUR STORIES TIMELINE & AD PRODUCTION GUIDELINES PUBLICATION DAY SPACE RESERVATION DEADLINE CAMERA-READY DEADLINE Monday Thursday, 12 noon Friday, 2 p.m. Tuesday Friday, 12 noon Monday, 2 p.m. Wednesday Monday, 12 noon Tuesday, 2 p.m. Thursday Tuesday ,12 noon Wednesday, 2 p.m. Friday Wednesday, 12 noon Thursday, 2 p.m. Saturday Thursday, 12 noon Friday, 2 p.m. Sunday Thursday, 12 noon Friday, 2 p.m. Saipan Regional (CNMI): 24 hours prior to regular deadlines listed above. *All LATE camera-ready ads will be subject to a late fee of $35 per hour. PDN also reserves the right to fill the space of a LATE camera-ready ad at customer’s expense. REVISION OF ADS: Copy changes to a scheduled advertisement must be submitted by 12 noon 1 day prior to publication. CANCELLATION OF ADS: Cancellation of ad space must be done at the same time of space reservation deadline. The space will be charged to the advertiser after this time. LATE FEES: Cancellation of ad space must be done at space reservation deadline. All LATE camera-ready ads will be subject to a late fee of $35 per hour. PDN also reserves the right to fill the space of a LATE camera-ready ad at customer’s expenses. COLOR REQUIREMENTS: The ANPA four digit color code(s) must accompany all reservations for color. Position and day of publication subject to color availability. Camera-ready ads must have registration marks. Process color ads which are camera-ready must have a color key. 85 line screen will be accepted for camera-ready half tones. Please consult your Account Executive for more information.

ELECTRONIC AD TRANSFER transfer functions, convert colors to CMYK). Calibrate Photoshop preferences to ADS VIA E-MAIL: All ads sent via e-mail must be sent in .sit (stuffit) format as an SWOP newsprint with a 30% dot gain (FILE>COLORS SETTINGS>PRINTING attachment to an e-mail. Make arrangements ahead of time. Compressed files INKS SETUP). Graphics should be in EPS or TIFF format. If in color, it should be must be self-extracting. Send ads to [email protected] and inform your in CMYK color only. CONVERT ALL RGB COLORS TO CMYK. Photos should be Account Executive or us out download feature. Call for details. 180 - 200 dpi, and sized within 10% of the size used in the ad. B&W photos ADS ON DISK: All disks turned in by deadline will be checked for compatibility can be TIFF format. Color photos should be EPS format. If photos need to be sep- with Macintosh system within 24 hours of receipt. All disks found to have errors arated, please submit one day in advance of regular deadline. Fonts: Screen and will be returned to the account’s AE, and the AE will contact the customer and printer fonts must be included in your file. (PDN font listing available upon request). return the disk to the agency or client. We accept ads on 3-1/4” disks, CDs, Proofs: Please include a composite of your ad and a color print of ad for color DVDs and Flash Drive only. All disks are scanned for viruses before downloading matching purposes. PDN will not be responsible for font incompatibility problems. into our system. All disks with viruses will be returned. One ad per disk. All disks Questions? Call 479-0607/0609, or Fax 472-8847 • E-mail questions to must be labeled with file name and name of agency or client. Documents origi- [email protected] and a copy to your Account Executive • To Email ads nating on PC’s or WindowsOS must be submitted one day in advance of regular send to [email protected]. deadline. Ads built and submitted on disk will not be altered in any way. If there CLIENT SERVICES: Client Services is a department created to improve customer is a system error, it is the agency’s responsibility to provide proper format. service. Client Services is the link between advertisers and the PDN’s production PROGRAMS/APPLICATIONS: We are equipped to read files in: QuarkXPress staff. In most cases, Client Services will handle your ad proofs and coordinate ad (include all images, fonts, convert colors to CMYK). Illustrator, Freehand (must be revisions with the Production Department. Client Services can be contacted at saved as EPS files, outline fonts, include images, convert colors to CMYK). 479-0202/0206/0236/0215. The fax number is 472-8847. Photoshop (save as EPS files, flatten layers, do not include halftone screens or PUT OUR RESOURCES TO WORK FOR YOU When you advertise with the Pacific Daily News, we back you with our resources. It’s like having your own artist or market researcher on staff, owning the latest technology, computer programs and volumes of art, and using a free courier service. These are just some of the services offered to you at a very low rate, or totally FREE! FULL MULTI-MEDIA CAMPAIGN: Get a well-developed ad campaign reaching across media boundaries. Our creative department can help you with concept, copy- writing, design storylines and media recommendations.

MARKET RESEARCH & DEVELOPMENT FREE Our marketing department uses the latest data, methods and technologies to measure shopping patterns, consumer buying habits, your competition, media analysis and more. This is powerful information available to you. COMPLETE CREATIVE ART, LAYOUT & DESIGN SPECIALISTS: You have access to creative artists and compositors who provide the following services: Conceptual proposals FREE Multi-volume art library FREE Ad Layout FREE Typesetting FREE Your logo/art scanned FREE Photo library FREE Copy-writing FREE Customized illustrations/logos $35.00/hr. PICK UP & DELIVERY SERVICE: Service available Monday - Friday 8 a.m. to 5 p.m. for new ads, proofs and tearsheets. CAMERA-READY ARTWORK: Ads that are scheduled in our newspaper as complete mechanicals and brought in on the camera-ready deadline must meet certain criteria or will be billed additional charges.

OTHER SERVICES AVAILABLE: CAMERA, ART & PHOTO CHARGES • If client requires on-location photography by a PDN representative, it will be billed at $35 per hour. • To change a camera-ready ad, we must have written authorization, signed by the customer (or agency representative). By authorizing the work, the customer accepts an additional charge of $35 for any part of the first hour needed to make the specified changes. Additional time will be billed at $35 per hour. • If for any reason we have to send a representative to your location, other than your Account Executive or runner, there will be a $35/hr. charge, starting from the time they leave our building until the time they return.

• Black & White/Color Photos will be limited to 1 photo per column inch. • Any time we take and/or receive photos and we process them ( i.e. scan, adjust crop, etc.) and these photos are not used there will be a charge of $5 each for black and white photos and $10 each for color photos. ONLINE RATES DID YOU KNOW? Visitors to our website viewed 30 million pages in 2008 and spent an average of 16.5 minutes per visit reading our news and advertisements.

PAGE VIEWS - A page view is defined as every time a page on a Web site is loaded by someone visiting the site.

VISITS - The visits report shows the number of visits (i.e. sessions) to a site for the selected time period. SUBMITTING ADS A visit is defined as a sequence of consecutive Float over: 300 x 250 pixels page views without a 30 minute break. A visit no larger than 400x500 pixels always contains one or more page views. A unique Leader Board: 728 x 90 pixels visitor always performs at least one, but possibly Tile Ad: 120 x 90 pixels more, visits. Skyscraper 160 x 600 pixels Weather Widget: 88 x 31 pixels RETURN VISITS - The Return Visits Report displays Spot Light Sponsor: 88 x 31 pixels the number of visits a site received from visitors that Poster Board: 300 x 250 pixels have previously been to a site. A visitor will not be counted in the Return Report only if that visitor has Resolution 72 dpi never been to the site. The difference between Max File Size: 1MB return visits and total visits for a selected time peri- File Format: .gif, .jpg, .psd, .tiff, .swf, .fla od will be the number of new visitors.

Email files to: [email protected] MONTHLY UNIQUE VISITORS - Monthly Unique [email protected] Visitors are defined as a visitor’s first visit site that month. While one person may visit and view the Include in the email home page three times, a contact page twice, and Company Name: (if ad agency Client) several other pages once each, the Unique Visitors Phone Number: reports records that person as one “unique visitor” Campaign ID: (description) for that month. PDN Account Executive: Run Dates: BANNER IMPRESSIONS - The complete loading of Section/s to run in: a banner on a web page. Webpage or Website to link to:

Online * 2010 rates are based on CPM rates NEWS/SPECIALITY SECTION CPM RATE *CPM - Cost per thousand impressions. Lifestyle, Technology & Sports • Opinion & National News • Classifieds & Community • Pacific Navigator & Pacific Edge • Funeral Announcements • Vibe Online • Guam PIKA Online • PREMIUM SECTION Guam Coupons • Wedding Guide • Guam Homefinder (Home, Local News, Funeral and Photo Gallery) News Section without Print CPM CPM Leader Board $7.75 Leader Board $12.00 Posterboard $8.50 Weather Widget $7.25 Skyscraper $7.75 Posterbaord $12.60 Spot Light Sponsor $6.75 Float Over (appears once per unique visit per day) $17.25 Mouse-over tile $8.50 Spot Light Sponsor $8.25 *minimum of 35,000 impressions and at least 30 days Mouse-over tile $8.25 *minimum of 75,000 impressions and at least 30 days News Section Bundle with Print CPM Leader Board $7.00 Posterboard $8.00 Video CPM *minimum of 100,000 impressions Skyscraper $7.00 Pre Roll Video $11.00 Spot Light Sponsor $6.00 Retail Video $12.00 Mouse-over tile $7.75 *minimum of 35,000 impressions and at least 30 days ONLINE RATES

SECTION PACKAGES CPM Special Sections - Weekly Package $12.00 Special Sections - Weekly $10.00 Magazine Products Package $25.00 Magazine Products $16.00

PACKAGE RATES Bargain Banners (52 weeks) $9.00 Bargian Banners (26 weeks) $10.00 Starter Package $7.00 *Based on 75,000 CPM for 30 days

Guam Directories *rates based on weekly rates Silver - 13 weeks $9.00 Silver - 26 weeks $7.25 Silver - 52 weeks $6.00 Gold - 13 weeks $16.00 Gold - 26 weeks $11.00 Gold - 52 weeks $8.00

BANNER AD OPPORTUNITIES

Leader Board/Skyscraper Rates CPM *with out Print Open non advertiser $7.35 13 weeks non advertiser $6.30 26 weeks non advertiser $5.75 52 weeks non advertiser $5.25

*with Print Open non advertiser $6.30 13 weeks non advertiser $5.25 26 weeks non advertiser $4.75 52 weeks non advertiser $4.20

Rate Calculator Sponsorship *with out Print Open non advertiser $6.30 13 weeks non advertiser $5.25 26 weeks non advertiser $5.00 52 weeks non advertiser $4.75

*with Print Open non advertiser $5.25 GUAM HOMEFINDER 13 weeks non advertiser $4.75 *Agent Packages without Print Print 26 weeks non advertiser $4.25 26 weeks non advertiser $115.50 $55.00 52 weeks non advertiser $3.70 52 weeks non advertiser $90.00 $45.00 **Rates are based on cpm rates, minimum of 75,000 impressions per month *Rates are based on CPM rates with a minimum of 75,000 impressions for at least 30 days RETAIL/CLASSIFIED POLICIES

Payments of Ads — All placement of advertising requires cash with copy or approved credit. Acceptance — All advertising published in the Newspaper is subject to the applicable rate Credit applications are available through the advertising department or guampdn webiste. card, copies of which are available from the Newspaper's Advertising Department. All ads are Advertiser shall pay for the advertising purchased under its ad contract according to the terms subject to the approval before publication. Newspaper reserves the right to edit, refuse, reject indicated on the Newspaper’s invoices, and, in the event that it fails to timely pay as provided or cancel any ad at any time. for in the invoices, the Newspaper may reject advertising copy and/or immediately cancel Advertiser’s contract, and Advertiser agrees to indemnify the Newspaper for all expenses Advertising Copy — The subject matter, size wording, illustration and typography of all adver- incurred in connection with the collection of amounts payable, including court costs and attor- tisements are subject to the approval of the Newspaper. ney’s fees. If Advertiser’s contract is canceled due to advertiser’s failure to make timely payment, the Newspaper may rebill the Advertiser for the outstanding balance due at the open or earned All advertisements less than a full page must have a full border. Full Page ads must have a min- contract rate, whichever is applicable. imum of top & bottom orders.

Rate Schedule Changes — The Newspaper may revise its advertising rate schedule, and should Upside down, mirror image or vertical advertising copy less than 72 points is not acceptable advertising rate schedule changes occur, you will be given a 30-day notice. You may, without for publication. penalty, cancel by written notification, your advertising contract with the Newspaper at any time prior to the time the new rates become effective. Advertising which stimulates editorial contact not accepted unless clearly marked as advertising. Font styles and design must be cleared by the Newspaper's Advertising Director prior to publi- Standards — The Newspaper may, in its sole discretion, edit, classify or reject, at any time, any cation. advertising copy and/or photos. Alcohol and tobacco advertising accepted. Retail Rates — Retail advertising rates are available for the advertising of a single store, individual or service established or a group under single ownership operating under a single name Personal ads are subject to the approval of the Newspaper. Newspaper reserves the right to from one or more local addresses and selling merchandise or services at wholesale or directly edit all copy. Ad should be done in good taste. Publisher has the right to refuse any ad. to consumers at retail or a centralized group of individual stores or services, operating at a single location as a shopping center, engaged in joint advertising of merchandise and services sold The Newspaper and The Sunday News deal directly and individually with its local advertisers at that shopping center. No commissions are allowed to advertising agencies for advertising and does not accept local brokered advertising. billed at retail rates. Retail rates do not apply to any advertising for which the publisher will estab- Each ad must be at least one inch deep for every column width. All advertisements greater than lish other rates, such as General (National) or classified. Classification of such advertising will 11 inches will be billed at the maximum depth of 14 inches. 85 line screen will be accepted be determined by the Newspaper. for camera-ready half tones. All centerspreads reserved will be billed as an 11 col. inch x 14 inches. Indemnification — Advertiser agrees to indemnify, defend and hold harmless the Newspaper from all claims (whether valid or invalid), suits, judgements, proceedings, losses, damages, costs Cancellations — Cancellation of ad space must be done at the time of space reservation dead- and expenses, of any nature whatsover (including reasonable attorneys' fees) for which the line. The space will be charged to the advertiser if cancelled after this time. Cancellations will Newspaper or any of its affiliates may become liable by reason of Newspaper's publication of not be accepted after the applicable closing time. Advertiser shall be responsible for any pro- Advertiser's advertising. duction or creative services provided by the Newspaper regardless of the cancellation of Advertiser's advertising. Joint and Several Liability — If the Advertiser utilizes an agency (“Agency”) recognized and billed by the Newspaper, Advertiser and the Agency shall be jointly and severally liable for payment Responsibility of Errors — The Newspaper will not be responsible for errors after the first day of and for compliance with all the terms and conditions of the Advertiser's contract, including pay- publication on any advertisement. Errors noticed on the first day should be called to the atten- ment for all advertising. tion of the advertising department on the first working day after publication. Request for credit for errors must be made within 30 days of the ad publication. Copyright — All advertising copy which represents the creative effort of the Newspaper and/or the utilization of creativity, illustration, labor, composition or material furnished by it, is and Typographical Errors, Incorrect Insertions or Omissions — The Advertiser’s contract cannot be remains the property of the Newspaper, including all rights of copyright there in. Advertiser invalidated, and the Newspaper will not be liable, for (a) the incorrect publication (including, understands and agrees that it cannot authorize photographic or other reproduction, in whole without limitation typographical errors), or insertions or omissions in advertising published by the or in part, of any such advertising copy for use in any other medium without the Newspaper’s Newspaper, or (b) any resulting losses. prior written consent. Proof Policy — The purpose of a proof is to check for errors in price, phone number, sizes, Government Ads — All government advertising must be accompanied by a valid original pur- address, etc. Changes from original copy and resetting for any other reasons will be charged chase order covering the charges for insertion dates requested, or a purchase order which com- to the advertiser. Changes to copy on proofs except correction and “price” charged by the hour. mits funds in advance of publication. Includes substituting of item price listing.

Extended Credit — Where credit is extended, terms are 30 days. Reductions in inch rate due Additional Proofs — Customers will be provided up to two proofs. The first will be for correction to volume are no longer applicable if payment is not made on or before the 25th day of the and the second for minor items either missed in the first proof or not corrected by the artist. Once period immediately following that in which the advertisement ran, and if all previous charges are the second proof is received, the artist will correct the ad, the ad will be sent to our camera, paid. and a copy will be faxed to the customer. If customers would like additional proofs (i.e. 3rd, 4th), they need to add 24 hours to the deadline for each proof requested. If ads or proofs are Contracts — Each party’s obligations under the advertising agreement are conditional on strikes, not submitted on deadline, the customers may not be provided their first and /or second proofs. fires, acts of God or the public enemy, war or any cause not subject to the control of such party. If deadlines are missed because of production delays, we will spend additional overtime hours to provide proofs to customers after business hours. Short Rating — If after any termination of this Agreement, the Advertiser shall have used more or fewer space than the contracted advertising space agreed to in the ad contract, to the extent Holiday Deadlines — A holiday deadline notification will publish 2 weeks prior to publication that a different rate would be applicable according to the Newspaper’s current rate schedule, date indicating advance deadline schedule. Advertiser’s rate for all space used during the term shall be reduced or increased to the appro- priate rate indicated on said rate schedule, and the Advertiser shall pay, or receive a credit for Assignment — Advertising contracts may not be assigned or transferred by Advertiser or its the difference. Specifically in the case of a short rate, Advertiser will pay the rate that was Agency if any. earned. In the case of a rebate, there will be a ceiling of 2 contract levels. Positioning of Advertisements — Newspaper shall have full latitude with respect to positioning No Sequential Liability — The Advertiser’s contract renders void any statements concerning lia- all advertisements; provided, however, that Newspaper will use its reasonable efforts to accom- bility which appears on correspondence from Advertiser or its Agency, and is irrevocable with- modate the Advertiser's positioning requests. out the written consent of the Newspaper’s Credit Department. It is further agreed that the Newspaper does not accept advertising orders or space reservations claiming sequential liabil- Credit Check — The effectiveness of advertising contracts is subject to a satisfactory credit check ity. on Advertiser and/or Agency. Any finance charge relative to the issuance of said credit information to the Pacific Daily News will be applied to said account. Taxes — If any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be assumed and paid by Advertiser. Agency Commissions — Agency commissions, if any, shall apply to all space charges and adjustments under the Advertiser's contract. Correction to Advertising Order — When orders are forwarded by Advertiser or its Agency which contain incorrect rates or conditions, the advertising call for will be inserted and charged Photo Releases — Photographs of individuals to be used in advertising must be accompanied at the correct rate in force governing such advertising as provided for in the Newspaper’s rate by a signed release from the individual permitting the use of the photograph(s). Release forms schedule and in accordance with the conditions contained in Advertiser’s contract. are available from your account executive. ONLINE POLICIES PAYMENT. Payment by Advertiser is due within twenty-five (25) days after receipt of an invoice by rate increase. If Advertiser does not discontinue display of its Advertisements, then Advertiser shall be Advertiser. In the event any amount is not paid by Advertiser when due, such amount shall bear inter- subject to the increased rate. est at the rate of 1 and 1/2% per month or the maximum amount permitted by law (whichever is lower), computed from the original due date until paid. RESERVATION OF RIGHTS. Company may, in its sole discretion, edit, classify, or reject at any time any advertising or other material submitted by advertiser or Agent. INVOICES. Invoices shall contain: (a) the dates and times upon which Advertiser’s advertising material was displayed and could be accessed on Company’s web site(s), (b) where applicable, the num- REPRESENTATIONS AND WARRANTIES. Advertiser represents and warrants that all advertising or ber of impressions, and/or click-throughs reported during such dates, and (c) the charge to Advertiser. other material it supplies to Company (a) is original and shall comply with all applicable laws, rules, The invoice shall serve as Company’s certificate of performance. and regulations, and (b) does not contain libelous or slanderous material, or violate the personal or proprietary rights of any person or other entity (including without limitation rights of copyright, trade- ADVERTISING AGENCIES. If Advertiser is using an advertising agency for the purposes of this mark, privacy or publicity). Agreement, Advertiser and such agency (the “Agent”) shall be jointly and severally liable hereunder, and Company may pursue any applicable remedies in the event of default of this Agreement against INDEMNITY. Advertiser hereby agrees to indemnify and hold Company, its site vendors, Gannett Agent or Advertiser or both without any requirement of first seeking a remedy from one or the other. Co., Inc., and its subsidiaries and affiliated companies, and all of their respective employees, offi- The person or entity signing this contract on behalf of Advertiser warrants that such person or entity is cers, directors, agents, successors and assigns (each an “Indemnified Party”), harmless against all duly authorized and has the full power to bind Advertiser to this contract, and agrees to indemnify claims, losses, damages, and costs (including reasonable attorneys’ fees), resulting from (a) the dis- and hold Company and its subsidiaries and affiliated companies, and all of their respective employ- play of any Advertisement or other material (including without limitation claims that the Advertisement ees, officers, directors, agents, successors and assigns, harmless from any and all claims, losses, dam- or material contains libelous or slanderous material, or violates applicable law or the personal or pro- ages or costs (including reasonable attorneys’ fees) arising out of a breach of the foregoing warran- prietary rights of any person or other entity, or claims based on Advertiser’s negligence or strict liabil- ty. Advertiser shall be solely responsible for any commission or other payment due to Agent. ity for a defective product), or (b) the breach of any representation or warranty made by Advertiser in this Agreement. Advertiser shall defend at its own expense any litigation instituted by any person or EXPENSES. All expenses connected with the delivery of advertising material or other web content to entity against an Indemnified Party resulting from a claim covered by the preceding sentence. An Company and the return of such materials from Company (if return is directed in writing by Advertiser) Indemnified Party shall have the right, at its option, to defend such litigation jointly with Advertiser. The shall be paid by Advertiser. Company may dispose of any advertising materials delivered to it unless provisions of this paragraph 15 shall survive any termination or expiration of this Agreement. acceptable prepaid return arrangements have previously been made. MUSIC PERFORMANCE RIGHTS. If any Advertisement or material provided by Advertiser contains OWNERSHIP. All advertising material or other content which represents the creative effort of music not covered by a blanket license held by Company, Advertiser shall obtain and furnish to Company and/or the utilization of creativity, illustrations, labor, composition or material furnished by Company suitable written permission for the use of such music. Company shall have the right, but it, is and remains the property of Company, including all rights of copyright therein. Advertiser under- not the obligation, to omit music which does not comply with this requirement. Advertiser’s failure to stands and agrees that it cannot authorize electronic, photographic or other reproduction, in whole provide the written permission required herein shall in no way alter, lessen, or diminish Advertiser’s or in part, of any such material for use in any other medium without Company’s prior written consent. obligation to indemnify Company hereunder.

INFORMATION RELATING TO USERS. Any information collected by Company or its site vendors DISCLAIMER; LIMITATION OF LIABILITY. COMPANY MAKES NO WARRANTIES EXPRESS OR relating to users or subscribers to the Company’s site (including without limitation any personally iden- IMPLIED, AND COMPANY SHALL HAVE NO LIABILITY OR RESPONSIBILITY TO ADVERTISER OR tifiable transactional data (i.e., “clickstream” data) or demographic information relating to users of the ANY OTHER PERSON WITH RESPECT TO ANY LIABILITY, LOSS OR DAMAGES, INCLUDING, site) shall be the property of Company and Advertiser shall not obtain any rights in such information WITHOUT LIMITATION LOSS OF PROFITS OR SPECIAL OR CONSEQUENTIAL DAMAGES, by virtue of this Agreement. CAUSED BY OR ARISING OUT OF, EITHER DIRECTLY OR INDIRECTLY, ANY BREACH BY COM- PANY OF ANY OF THE TERMS OF THIS AGREEMENT, OR IN ANY MANNER ARISING OUT TECHNICAL QUALITY. Company shall not be responsible for any material that is not properly dis- OF OR IN CONNECTION WITH ANY ADVERTISEMENT OR OTHER MATERIAL DISPLAYED played or that cannot be accessed or viewed by any user because the material was not received by ON COMPANY’S OR ADVERTISER’S SITE(S), THE MANNER IN WHICH ANY MATERIAL IS DIS- Company in the proper form, in a timely manner, or in an acceptable technical quality for display on PLAYED ON COMPANY’S OR ADVERTISER’S SITE(S), OR THE FAILURE TO DISPLAY ANY the site(s), or is not compatible with any software or hardware used by Company or its site vendors. ADVERTISEMENT OR OTHER MATERIAL ON COMPANY’S OR ADVERTISER’S SITE(S). SPECIF- ICALLY, AND WITHOUT IN ANY WAY LIMITING THE FOREGOING, COMPANY DOES NOT DEFAULT BY ADVERTISER. Company may terminate this Agreement at any time upon notice to REPRESENT OR WARRANT THAT ANY ADVERTISEMENT(S) OR OTHER MATERIAL WILL BE DIS- Advertiser in the event of default by Advertiser in the payment of any invoice or any other breach of PLAYED ON COMPANY’S OR ADVERTISER’S SITE WITHOUT INTERRUPTION OR ERROR. IN the terms of this contract. Upon such termination, all charges for services completed hereunder shall NO EVENT SHALL COMPANY’S LIABILITY FOR ANY REASON OR UNDER ANY THEORY become immediately due and payable, including interest on any sums not paid when due, as pro- EXCEED THE AMOUNT PAID TO IT BY ADVERTISER UNDER THIS AGREEMENT. vided in paragraph 1 of these Terms and Conditions. Notwithstanding anything in this Agreement to the contrary, any termination or cancellation of this Agreement shall not release Advertiser from its obli- LEVEL OF AUDIENCE. Unless otherwise specified in this Agreement, Company does not guarantee gation to make payment for all Advertisements that have been displayed on the Company’s site(s) or any minimum level of audience, or minimum number of impressions or click-throughs with respect to for other charges as provided herein incurred prior to the date such termination or cancellation the Advertisement(s) or other material provided by Advertiser. becomes effective. TAXES. In the event that any federal, state or local taxes are imposed on the display of Advertiser’s FAILURE TO DISPLAY ADVERTISING MATERIAL. If, due to public emergency or necessity, force Advertisements or other material on the site(s), such taxes shall be assumed and paid by Advertiser. majeure, restrictions imposed by law, acts of God, labor disputes or for any other similar or dissimi- lar cause, including mechanical or electronic failure or breakdowns, there is an interruption or omis- EXTENSION. Upon mutual agreement of the parties evidenced by a written document signed by sion of the display of any Advertisement(s) or other web page material contracted to be displayed both parties, this Agreement may be extended to cover additional Advertisements, material or time hereunder, Company may suggest a substitute time period for the display of the interrupted or omitted periods upon the same terms and conditions. Advertisement or material. Alternatively, in cases where Advertiser is paying on a fixed fee basis or has paid in advance, and if no such substitute time period is acceptable to Advertiser in Advertiser’s CORRECTIONS OR MODIFICATIONS. Unless Advertiser is provided by Company with password- good faith business judgment, Company shall provide a “make good” reduction in the amount of fees protected access to its site, Advertiser agrees that all desired corrections and modifications to the due to Company (or credit of fees already paid) equal to the proportionate amount of money assigned Advertisement(s) or other material shall be submitted to Company for inclusion on the site and that to the interrupted or omitted display of Advertisement(s) or other material. Such substitution in time peri- Advertiser will not perform HTML code modifications itself, either directly or through the use of any od or reduction in fees shall be Advertiser’s sole remedy for any failure to display advertising materi- HTML editing software program, nor will Advertiser permit any other individual to make such modifi- al and Company shall have no further liability. cations.

REMOVAL OR CHANGE OF CONTENT ON THE SITE(s). Company may, in its sole discretion, THIRD PARTY BENEFICIARIES. Advertiser acknowledges and agrees that the disclaimers and limita- remove any of Company’s site(s) or portions thereof, or change the content or the nature, subject mat- tions of liability made by Company, and the representations and warranties made by Advertiser in ter, design, structure or feel of any of the content areas on such site(s) covered by this contract with or this Agreement, including without limitation the provisions of Sections 7, 9, 14, 15, and 17, shall without cause, in Company’s sole discretion. If any such removal or changes can be reasonably apply to Company’s vendors as intended third party beneficiaries of this Agreement. expected to alter the value of the Advertisement(s) on such site(s), Company will promptly notify Advertiser, in advance if practicable. If Advertiser and Company cannot agree upon a satisfactory MISCELLANEOUS. substitute time period and position to display any Advertisement affected due to such removal or (a) This Agreement may not be assigned or transferred by Advertiser without obtaining the prior writ- change, Advertiser may cancel this Agreement with respect to such Advertisement(s) and shall not ten consent of Company. Company is not required to display any Advertisement or other material for have to pay (or shall receive a refund) for the canceled display. Such cancellation shall be Advertiser’s the benefit of any person or entity other than Advertiser. sole remedy and Company shall have no further liability whatsoever. Company may also change (b) Failure of Company to enforce any provision of this Agreement shall not be construed as a gener- the URL for any site upon reasonable notice to Advertiser. al relinquishment or waiver as to that provision or any other provision hereof. (c) This Agreement contains the entire understanding between the parties relating to the subject mat- CHANGE IN LAW. In the event of a material change in law, government policy or regulation that ter herein contained, and no change or modification of any of its terms and provisions shall be effec- effectively prevents a party from lawfully performing any of its obligations under this Agreement, the tive unless made in writing and signed by both parties. Any language contained in any letter, pur- parties shall negotiate in good faith to reform or amend this Agreement so that performance may be chase order or other form relating to the subject matter for this Agreement shall be of no force or effect. made possible. If the parties are unable to reform or amend the Agreement in a mutually acceptable In the event of any conflict between the terms of this Agreement (including these Additional Terms and manner within 30 days of the date of such change, then this Agreement shall terminate automatical- Conditions) and the terms of any Exhibit attached to it, the Exhibit shall be controlling. ly, without any penalty or further liability to either party. (d) This Agreement is to be interpreted and enforced in accordance with the laws of New York applicable to Agreements executed and to be fully performed therein (without reference to conflict of law RATES. Company reserves the right to increase its rates under this Agreement from time to time upon rules). at least 30 days prior written notice to Advertiser. If Advertiser objects to such rate increases, it shall (e) The terms of this Agreement may be subject to a satisfactory credit check on Advertiser and/or have the option to discontinue display of Advertiser’s material on the site(s) by giving written notice to Agent. Company may request advance payment for any Advertisement(s) or other material provided Company prior to the date that such rate increase is to become effective. Advertiser’s right to discon- by Advertiser or Agent if periodic credit checks are not satisfactory. tinue the display of its Advertisement(s) or other material shall be its sole remedy in the event of such Period 1 - Dec. 28, 2009 - Jan. 31, 2010 1/1 - New Year’s Day JANUARY 2010 1/19 - Martin Luther King Jr.’s Day MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 28 29 30 31 1 2 3

45 67 8910

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31

Period 2 - Feb. 1, 2010 - Feb. 28, 2010 2/14 - Valentine’s Day; 2/15 - Presidents Day; FEBRUARY 2010 2/17 - Ash Wednesday MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 1 234567

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28 Period 3 - Mar. 1, 2010 - Mar. 28, 2010 3/17 - St. Patrick’s Day 3/28 - Palm Sunday MARCH 2010 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 12 34 567

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

Period 4 - Mar. 29, 2010 - Apr. 2, 2010 4/02 - Good Friday 4/04 - Easter Sunday APRIL 2010 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 29 30 31 1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 1 2 Period 5 - May 3, 2010 - May 30, 2010 MAY 2010 5/09 - Mother’s Day MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 34 56 789

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

Period 6 - May 31, 2010 - Jun. 27, 2010 5/31 - Memorial Day JUNE 2010 6/20- Father’s Day MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 31 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27 Period 7 - Jun. 28, 2010 - Aug. 1, 2010 7/04 - Independence Day 7/21 - Guam Liberation Day JULY 2010 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 28 29 30 1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31 1

Period 8 - Aug. 2, 2010 - Aug. 29, 2010 AUGUST 2010 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 23 4 5 6 78

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29 Period 9 - Aug. 30, 2010 - Sept. 26, 2010 SEPTEMBER 2010 9/06 - Labor Day

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 30 31 1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

Period 10 - Sept. 27, 2010 - Oct. 31, 2010 OCTOBER 2010 10/11 - Columbus Day 10/31 - Halloween MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 27 28 29 30 1 2 3

45 6 7 8 910

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30 31 Period 11 - Nov. 1, 2010 - Nov. 28, 2010 11/11 - Veteran’s Day 11/25 - Thanksgiving NOVEMBER 2010 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 12 34 567

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

Period 12 - Nov. 29, 2010 - Dec. 26, 2010 12/25 - Christmas DECEMBER 2010 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 29 30 12 345

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26