Pacific Daily News Guam’s Complete Source How to reach us (671) 472-1PDN www.guampdn.com President & Publisher, Rindraty Celes Limtiaco . .479-0100 P. O. Box DN Hagåtña, Guam 96932 Advertising Director, Jae Fermin Medina . .479-0200 Online Director, Ratna Celes Williams . .479-0222 Published daily at 244 Archbishop Flores St. Marketing Director, Jason Sakazaki . .479-0401 Hagåtña, Guam 96910 Customer Service Center . .472-1PDN Phone (671) 477-9711 Facsimile (671) 477-0359/472-4641 Advertising Department hours: Monday - Friday 8 a.m. to 5:30 p.m. Customer Service hours: Phone (671) 472-1PDN (1736) Monday - Friday 5:30 a.m. to 5:30 p.m. Saturday 5:30 a.m. - 11 a.m. Sundays 5:30 a.m. to 11:30 a.m. (Calls Only) Email: Advertising: [email protected] Sales Director: [email protected] Online: [email protected] Gannett Rate Card Number 38 beginning December 28, 2009 CONTENTS GENERAL INFORMATION Web site: www.guampdn.com How to reach us Business hours are 8 a.m. to 6 p.m. General newsroom: 479-0404 Inside Monday to Friday, 8 to 11 a.m. Executive Editor: David V. Crisostomo, Retail Opportunties 1 Saturday, and closed Sunday.To call, 479-0400, Investment packages 2 dial 477-9711, press 1 then the [email protected] Retail & modular sizes 3 extension number. Preprints 4 OTHER DEPARTMENTS Classified Opportunities 5 CUSTOMER SERVICE Publisher: Rindraty C. Limtiaco 479- Real Estate 6 For classified ads, to start or stop 0100 Employment Opportunities/Service home delivery or if you missed your [email protected] Directory 7 paper, call customer service at 472- Advertising, billing questions: 479- Sunday Comics & TV Guide 8 1PDN (1736) from 6:00 a.m. to 5:00 0301 Military Products 9 Special Niche Products 11 p.m. Monday-Friday, Saturday & Circulation billing questions: 479- Timeline & ad Production Guidelines 15 Sunday 6:00 a.m.-1:00 p.m. 0501 Online Opportunities 16 Classified: 472-1PDN Retail and Classified policies 18 NEWS Advertising fax: 477-0359 Online policies 19 News tips hot line 475-NEWS 2010 Calander 20 News fax: 477-3079 News e-mail: [email protected] RETAIL OPPORTUNITIES RETAIL ADVERTISING RATES . PER COLUMN INCH COLOR SELLS! Display Open Rate: . $36.25 PCI Studies show that color ads will sell 75% more merchandise than black-and-white ads during the first week.* The power of color is available and affordable. The Pacific Daily News’ cre- CONTRACT RATES ative staff can help you use it effectively. Frequency discounts QUARTERLY CONTRACT (13 Weeks) on repeated ads apply. 120 Column Inches per Quarter . .$29.00 PCI * Source National Advertising Assn., 1988 ANNUAL CONTRACTS (52 Weeks) COLOR CHARGES 120 Column Inches per Quarter per Annum . .$28.00 PCI One (1) + Black . .$315.00 Two (2) + Black . .$510.00 910 Column Inches per Quarter per Annum . .$26.80 PCI Three (3) + Black . .$625.00 Process Color . .$625.00 All earned volume and quarterly rate discounts are contingent on meeting the 25-day payment terms and no existing ‘past due’ charges. Annual and PREMIUM POSITION PAGES 5-23 quarterly contracts are computed on the basis of linage placed by a single The Pacific Daily News has full latitude with respect to ad firm during 12-month and 13-week periods respectively. placement, however, we make every effort to accommodate your positioning requests. Premium positioning consists of PERIOD CONTRACTS (Period refers to Gannett billing period) pages 5 through 23, left or right-hand side. You may place 200 Column Inches per Period . .$28.25 PCI your ads within these pages for an additional 25% on the 400 Column Inches per Period . .$28.00 PCI open rate. Minimum 6-inch size. See your Account Executive for details. 600 Column Inches per Period . .$27.50 PCI 1,000 Column Inches per Period . .$26.50 PCI LEGAL/GOVERNMENT . .$32.85 1,500 Column Inches per Period . .$25.90 PCI Multiple page insertion rates for legal advertising are available 3,000 Column Inches per Period . .$24.65 PCI upon written bid request (12-page minimum). “Probate Court” 4,500 Column Inches per Period . .$23.60 PCI and Registration of Land advertisements must be printed in type- 5,000 Column Inches per Period . .$22.75 PCI faces no smaller than 8 points in size. All government advertis- ing must be accompanied by a valid purchase order covering 6,000 Column Inches per Period . .$21.40 PCI the charges for insertion dates, or purchase order which com- mits funds in advance of publication. FREQUENCY REWARDS PROGRAM The Pacific Daily News offers two (2) frequency rewards programs to pro- POLITICAL . .$36.25 vide you with the opportunity to achieve maximum results: All political advertising is accepted on a cash with copy, or advance deposit basis. An individual candidate’s committee or I. FLIGHT PLAN: Increase your exposure while reducing your cost per col- political party may qualify for volume rates as quoted in rates umn inch. Utilize the flight plan by scheduling the SAME camera ready or for retail advertisers, however they may not combine, i.e. party to be set ad 4 times within a seven-day period, and your rate is reduced ads and individual candidate ads within a party, for volume to $24.00 per column inch. Utilizing the flight plan program, add discounts. In instances where volume and rate are not worked color for a reduced rate. Color on the first day is at the regular price, out in advance, with deposit, a cash with copy open rate must receive 25% discount on the second day and 50% discount on the third be paid and any refunds, if earned, will be made at the end and fourth day! of each month. All political ads must indicate on the ad the party or individual who is paying for the ad. II. FREQUENCY DISCOUNTS: Repeat the same ad more than once with- in a seven-day period to take advantage of the following discounts. NON-PROFIT OR ASSOCIATION . .$27.30 1.) First Ad @ Open Rate or Contract Rate This special rate is available, cash with copy, to churches, 2.) 25% DISCOUNT off the open rate on the second ad run. church groups, service clubs, recognized by the local IRS as 3.) 35% DISCOUNT off the open rate on any subsequent run. being non-profit organizations. Advertising content limited to matters dealing with activities of the organization. If billing to * FLIGHT PLAN/FREQUENCY DISCOUNT rates are contingent on meet- an established account is requested, the open rate will apply. ing the 25-day payment term and no existing “past due” charges. (Minimum six inch ad size, ads must run within seven days.) PERSONAL & FUNERAL . .$24.50 •A commissionable agency rate for retail advertising (15%) above the list- This rate applies to private parties only. ed rate is offered to local advertising agencies and their clients. If agencies * Birthday * Wedding Anniversary * Special Occasions request direct billing, agency credit procedures must be followed. * Funeral * Message of Appreciation • Advertising reservation, copy and reproduction must be submitted on or before scheduled deadlines. All components must be exact size or suitable NATIONAL RATES *See National Rate Card for reducing or enlarging to exact size as shown on layout. INVESTMENT PACKAGES All Investment Packages include an on-line banner and wraps. On any of the packages below, double your investment & receive a 12-inch Bonus Ad and double the wraps and an additional on-line banner ad. 6 PACK BAKER’S DOZEN • 6 ads to run within 2 weeks • 13 ads to run within 30 days • No larger than 6” per ad • No larger than 6” per ad • Includes 50 wraps delivered to Guam business locations • Includes 100 wraps delivered to Guam business locations • Online ad on www.guampdn.com • Online ad on www.guampdn.com 1” = $205 4” = $660 1” = $415 4” = $1,310 2” = $360 5” = $820 2” = $715 5” = $1,610 3” = $510 6” = $970 3” = $1,015 6” = $1,910 $1,075 PACKAGE $1,685 PACKAGE • 32 inches: (4) 2 col. x 4 in. OR (8) 2 col. x 2 in. • 60 inches: (15) 2 col. x 2 in. OR (10) 2 col. x 3 in. OR (5) 2 • Online ad on www.guampdn.com col. x 6 in. OR (5) 3 col. x 4 in. • 100 Wraps delivered to Guam business locations • Online ad on www.guampdn.com • 100 Wraps delivered to Guam business locations * Ads to run within 4 weeks * Ads to run within 4 weeks DOUBLE $1,075 PACKAGE DOUBLE $1,685 PACKAGE • 76 inches: (8) 2 col. x 4 in. OR (16) 2 col. x 2 in. • BONUS ADS: (2) 2 col. x 3 in. OR (3) 2 col. x 2 in. • 132 inches: (20) 2 col. x 3 in. OR (12) 2 col. x 5 in. OR • Online ad on www.guampdn.com (10) 2 col. x 6 in. OR (10) 3 col. x 4 in. • 200 Wraps delivered to Guam business locations • BONUS ADS: (2) 2 col. x 3 in. OR (1) 2 col. x 6 in. OR (1) 3 col. x 4 in. * Ads to run within 4 weeks • Online ad on www.guampdn.com • 200 Wraps delivered to Guam business locations $1,460 PACKAGE * Ads to run within 4 weeks • 48 inches: (8) 2 col. x 3 in. OR (4) 2 col. x 6 in. OR (4) 3 $1,885 PACKAGE col. x 4 in. OR (6) 2 col. x 4 in. • 72 inches: (12) 2 col. x 3 in. OR (9) 2 col. x 4 in. OR (8) 3 • Online ad on www.guampdn.com col.