CONTENTS How to reach us (671) 472-1PDN President & Publisher, Rindraty Celes Limtiaco . .479-0100 How to reach us Inside Advertising Director, Jae Fermin Medina . .479-0200 Retail Opportunities 1 Investment Packages 2 Online Director, Ratna Celes Williams . .479-0222 Retail & Modular Sizes 3 Marketing Director, Jason Sakazaki . .479-0500 Preprints 4 Customer Service Center . .472-1PDN Classified Opportunities 5 Real Estate 6 GENERAL INFORMATION News fax: 477-3079 Employment Opportunities/ Business hours are 8 a.m. to 6 p.m. News e-mail: [email protected] Service Directory 7 Monday to Friday, 8 to 11 a.m. Saturday, Web site: www.guampdn.com Military Products 9 and closed Sunday. To call, dial 477-9711, General newsroom: 479-0404 Special Niche Products 11 press 1 then the extension number. Executive Editor: David V. Crisostomo, Timeline & Ad Production 479-0400 Guidelines 15 CUSTOMER SERVICE [email protected] Online Opportunities 16 For classified ads, to start or stop home Retail and Classified Policies 18 delivery or if you missed your paper, call OTHER DEPARTMENTS Online Policies 19 customer service at 472-1PDN (1736) from Publisher: Rindraty C. Limtiaco 2012 Calendar 20 8:00 a.m. to 3:00 p.m. Monday-Friday, 479-0100 Saturday & Sunday 8:00 a.m.-11:00 a.m. [email protected] [email protected] Advertising, billing questions: 479-0301 Pacific Daily News Circulation billing questions: 479-0501 Guam’s Complete Source NEWS Classified: 472-1PDN www.guampdn.com News tips hot line 475-NEWS Advertising fax: 472-8432 P.O. Box DN, Hagåtña, Guam 96932 Published daily at 244 Archbishop Flores St. Hagåtña, Guam 96910 Phone: (671) 477-9711 Facsimile: (671) 472-8432 Advertising Department Hours: Monday - Friday 8 a.m. to 5:30 p.m. Customer Service hours: Phone (671) 472-1PDN (1736) Monday - Friday 6:30 a.m. to 5:00 p.m. Saturday 6:30 a.m. - 11 a.m. Sundays 6:30 a.m. to 11:00 a.m. (Calls Only) Email: Advertising: [email protected] Sales Director: [email protected] Online: [email protected] Gannett Rate Card Number 40 beginning December 26, 2011 1 RETAIL OPPORTUNITIES RETAIL ADVERTISING RATES . PER COLUMN INCH COLOR SELLS! Display Open Rate: . $39.25 PCI Studies show that color ads will sell 75% more merchandise than black- and-white ads during the first week.* The power of color is available and CONTRACT RATES affordable. The Pacific Daily News’ creative staff can help you use it effec- tively. Frequency discounts on repeated ads apply. QUARTERLY CONTRACT (13 Weeks) * Source National Advertising Assn., 1988 120 Column Inches per Quarter . .$32.35 PCI COLOR CHARGES ANNUAL CONTRACTS (52 Weeks) One (1) + Black . .$350.00 120 Column Inches per Quarter per Annum . .$31.25 PCI Two (2) + Black . .$565.00 910 Column Inches per Quarter per Annum . .$29.85 PCI Three (3) + Black . .$680.00 Process Color . .$680.00 All earned volume and quarterly rate discounts are contingent on meeting the 25-day pay- ment terms and no existing ‘past due’ charges. Annual and quarterly contracts are com- PREMIUM POSITION PAGES 5-23 puted on the basis of linage placed by a single firm during 12-month and 13-week peri- The Pacific Daily News has full latitude with respect to ad placement, how- ods respectively. ever, we make every effort to accommodate your positioning requests. Premium positioning consists of pages 5 through 23, left or right-hand PERIOD CONTRACTS (Period refers to Gannett billing period) side. You may place your ads within these pages for an additional 25% on 200 Column Inches per Period . .$31.40 PCI the open rate. Minimum 6-inch size. See your Account Executive for 400 Column Inches per Period . .$31.25 PCI details. 600 Column Inches per Period . .$30.60 PCI 1,000 Column Inches per Period . .$29.50 PCI LEGAL/GOVERNMENT . .$36.50 Multiple page insertion rates for legal advertising are available upon 1,500 Column Inches per Period . .$28.80 PCI written bid request (12-page minimum). “Probate Court” and 3,000 Column Inches per Period . .$27.50 PCI Registration of Land advertisements must be printed in typefaces no 4,500 Column Inches per Period . .$26.30 PCI smaller than 9 points in size. All government advertising must be 5,000 Column Inches per Period . .$25.35 PCI accompanied by a valid purchase order covering the charges for inser- 6,000 Column Inches per Period . .$23.90 PCI tion dates, or purchase order which commits funds in advance of publi- cation and the address. FREQUENCY REWARDS PROGRAM POLITICAL . .$39.25 The Pacific Daily News offers two (2) frequency rewards programs to provide you with the All political advertising is accepted on a cash with copy, or advance opportunity to achieve maximum results: deposit basis. An individual candidate’s committee or political party may qualify for volume rates as quoted in rates for retail advertisers, however I. FLIGHT PLAN: Increase your exposure while reducing your cost per column inch. they may not combine, i.e. party ads and individual candidate ads within a Utilize the flight plan by scheduling the SAME camera ready or to be set ad 4 times with- party, for volume discounts. In instances where volume and rate are not in a seven-day period, and your rate is reduced to $27.00 per column inch. Utilizing worked out in advance, with deposit, a cash with copy open rate must be the flight plan program, add color for a reduced rate. Color on the first day is at the reg- paid and any refunds, if earned, will be made at the end of each month. ular price, receive 25% discount on the second day and 50% discount on the third and All political ads must indicate on the ad the party or individual who is pay- fourth day! ing for the ad. II. FREQUENCY DISCOUNTS: Repeat the same ad more than once within a seven-day NON-PROFIT OR ASSOCIATION . .$30.35 period to take advantage of the following discounts. This special rate is available, cash with copy, to churches, church groups, 1.) First Ad @ Open Rate or Contract Rate service clubs, recognized by the local IRS as being non-profit organiza- 2.) 25% DISCOUNT off the open rate on the second ad run. tions. Advertising content limited to matters dealing with activities of the 3.) 35% DISCOUNT off the open rate on any subsequent run. organization. If billing to an established account is requested, the open rate will apply. * FLIGHT PLAN/FREQUENCY DISCOUNT rates are contingent on meeting the 25-day payment term and no existing “past due” charges. (Minimum six inch ad size, ads must PERSONAL & FUNERAL . .$27.50 run within seven days.) This rate applies to private parties only. •A commissionable agency rate for retail advertising (15%) above the listed rate is * Birthday * Wedding Anniversary * Special Occasions offered to local advertising agencies and their clients. If agencies request direct billing, * Funeral * Message of Appreciation agency credit procedures must be followed. • Advertising reservation, copy and reproduction must be submitted on or before sched- NATIONAL RATES *See National Rate Card uled deadlines. All components must be exact size or suitable for reducing or enlarging to exact size as shown on layout. 2 INVESTMENT PACKAGES All Investment Packages include an on-line banner and wraps. On any of the packages below, double your investment and receive a 12-inch Bonus Ad, double the wraps, and an additional on-line ad. 6 PACK BAKER’S DOZEN • 6 ads to run within 2 weeks • 13 ads to run within 30 days • No larger than 6” per ad • No larger than 6” per ad • Includes 50 (black & white) / 44 (color) wraps delivered to • Includes 100 (black & white) / 89 (color) wraps delivered Guam business locations to Guam business locations • Online ad on www.guampdn.com • Online ad on www.guampdn.com 1” = $233 4” = $737 1” = $467 4” = $1,477 2” = $401 5” = $905 2” = $803 5” = $1,814 3” = $569 6” = $1,073 3” = $1,140 6” = $2,150 $1,205 PACKAGE $1,885 PACKAGE • 32 inches: (4) 2 col. x 4 in. OR (8) 2 col. x 2 in. • 60 inches: (15) 2 col. x 2 in. OR (10) 2 col. x 3 in. OR • Online ad on www.guampdn.com (5) 2 col. x 6 in. OR (5) 3 col. x 4 in. • 125 (black & white) / 111 (color) Wraps delivered to Guam • Online ad on www.guampdn.com business locations • 125 (black & white) / 111 (color) Wraps delivered to Guam business locations * Ads to run within 4 weeks * Ads to run within 4 weeks DOUBLE $1,205 PACKAGE ($2410) DOUBLE $1,885 PACKAGE ($3770) • 76 inches: (8) 2 col. x 4 in. OR (16) 2 col. x 2 in. • 132 inches: (20) 2 col. x 3 in. OR (12) 2 col. x 5 in. OR • BONUS ADS: (2) 2 col. x 3 in. OR (3) 2 col. x 2 in. (10) 2 col. x 6 in. OR (10) 3 col. x 4 in. • Online ad on www.guampdn.com • BONUS ADS: (2) 2 col. x 3 in. OR (1) 2 col. x 6 in. OR • 250 (black & white) / 222 (color) Wraps delivered to Guam business (1) 3 col. x 4 in. locations • Online ad on www.guampdn.com • 250 (black & white) / 222 (color) Wraps delivered to Guam * Ads to run within 4 weeks business locations * Ads to run within 4 weeks $1,630 PACKAGE • 48 inches: (8) 2 col. x 3 in. OR (4) 2 col. x 6 in. OR $2,115 PACKAGE (4) 3 col. x 4 in.