Media Kit 2021
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Media Kit 2021 MARFA is a look as much as a magazine; it is an intimate take on the current state of culture, instinctively blending together contemporary art, fashion and whatever else takes our fancy into an offbeat visual and editorial experience. Elevated but unexpected, our editorial pursuits take us to remarkable places - whether it be four men carrying Lana del Rey on a surfboard, Marc Jacobs chatting about his favourite memes with an Insta activist, Charlotte Gainsbourg teaching us the art of self-defence or Tracey Emin taking selfies from her hospital bed. Defined by its interviews, MARFA replaces the tra- ditional profile format with extended transcripts that capture the moment and truth of conversation. Natural and open, they show the arts’ greatest names in a new light. Nothing is as it should be. We partner pop with niche, old with new, the cere- bral with the relaxed, all in collaboration with the VIPs of the creative world – and all to create our inimitable MARFA aesthetic. 2 Anjelica Huston by Alexandra Gordienko “While other magazines are magazines, MARFA JOURNAL is popular culture on paper.” - Idea Books 3 Contributors and Collaborators Editor-in-Chief, Alexandra Gordienko, started MARFA JOURNAL in 2013 with a group of her Central Saint Martins classmates, and at its heart the magazine remains a collaborative venture. All are welcomed into our MARFAMILY - a community that continues to grow and include established and emerging photographers, artists and writers alongside dear friends. MARFA is connective; as much a diary of what inspires our contributors as it is an engaging, fresh and fluid creative project. 4 Chloe Sevigny by Brianna Capozzi Contributors and Collaborators Cover Stars Anjelica Huston Kirsten Dunst Ozzy Osbourne Willem Dafoe Lana Del Rey Stacy Martin Chloë Sevigny Charlotte Gainsbourg Anne Hathaway Larry Flynt Fashion Lindsey Wixson Johnny Dufort Marc Jacobs Alek Wek Andre Walker Harley Weir Natasha Poly Lily McMenamy Mark Borthwick Grace Hartzel Lara Stone Theo Wenner The Arts Matthew Barney Paul McCarthy Lynda Benglis Anthea Hamilton Paloma Varga Weisz Thaddeus Mosley Tracey Emin Maggie Nelson Larry Clark Gasper Noé Jenny Holzer William Wegman Urs Fischer Jeffrey Deitch Anne Teresa De Keersmaeker Harmony Korine 5 MARFRIENDS by Pascal Gambarte 6 «Lots of People who know each other» by Pascal Gambarte The Magazine Taking the form of a hardcover book, MARFA mixes polished and personal photography with intimate interviews across more than 250 pages. We have crafted a strong social media presence complemented by events, both public and virtual, and branded merchandise, all of which is true to the spirit of the publication. Our Distribution Print Run: 30,000 - 50% UK - 50% Overseas Printing schedule Bi-Annual Release S/S issue A/W issue on Sale: Late March On Sale: Mid September Sign off: Early February Sign off: Early July Format Hardcover, 268 pages 190mm x 230mm 7 Willem Dafoe by Rachel Chandler “MARFA keeps your mind focused on what’s relevant and important, whilst has the constant need for evolving and changing and just remaining free.” - Self Service 8 Advertisers Our advertising pages are a stimulating mix of art, luxury lifestyle and fashion. Established brands alongside up-and-coming names create a partic- ularly MARFA mix. We feature advertising campaigns from: Gucci Balenciaga Loewe Proenza Schouler Saint Laurent Chloé Supreme Martine Rose Maryam Nassir Zadeh Sadie Coles HQ Repossi Givenchy Celine Courrèges 9 SAINT LAURENT Special with Alek Wek by Pascal Gambarte Special Projects Our approach to special projects and commis- sions utilises the varied incredible talents of our MARFAMILY through print, digital, merchandise and events. Together we aim to create consid- ered, creative collaborations for brands with our MARFA personality. Previous partnerships include: Chanel Tekla Marc Jacobs Off-White Adidas Napa x Martine Rose Martine Rose Nike Balenciaga Loewe Perfumes Saint Laurent Celine Carhartt WIP Courrèges Loewe A .P.C. 10 JW ANDERSON by Brianna Capozzi 11 CHANEL Beauty with Lindsey Wixson by Alexandra Gordienko “The party of the fashion month was the MARFA JOURNAL party in paris.” - The New York Times 12 Rates and Distribution Opening DPS - 15’000 Euro Specified position DPS - 11’000 Euro DPS (Rop) - 10’000 Euro Outside back cover - 17’000 Euro SP facing specified positions - 8’500 Euro SP (Rop) - 7’000 Euro Advertorial - Rates upon request MARFA is distributed internationally through our Distributor as well as through our online store. We are held by Cultural Institutions such as; The ICA, The Serpentine, Tate Modern, Somerset House, MoCA and Palais De Tokyo and concept stores and bookshops such as Walter Koenig, Idea Books, Dover Street Market, Mast Books, Yvon Lambert, Ofr, and 10 Corso Como. 13 Lara Stone by Johnny Dufort 14 Vivienne Rohner by Theo Wenner.