Key facts The Durham Times was successfully launched in 2007 to serve the population of Durham City and surrounding villages, with a paid for news and information service.
•Winning formula: Format is similar to the highly successful Darlington & Stockton Times. •Award Winning: Won the accolade of North East newspaper of the year 2008. 1 •Retention value: The Durham Times is a weekly publication and a substantial read, its readers refer back to it again and again throughout the week. •High penetration: In Durham City and surrounding rural villages, reaching 28% of all adults. 2 •Affluent readership: Durham Times appeals to Durham City’s affluent population. Its readers have large amounts of disposable income. •Urban coverage: The Durham Times contains information and news relating to Durham City. The Durham Times is the only weekly paid for publica tion in DDhurham City. Circulation area
BIRTLEY OUSTON
PELTON SHINEY ROW ANNFIELD PLAIN CHESTER LE STREET
HIGH DUBMIRE GREAT LUMLEY
LANCHESTER SACRISTON
LANGLEY PARK SOUTH HETTON FRAMWELLGATE MOOR
USHAW MOOR DURHAM SHERBURN ESH WINNING SHOTTON COLLIERY BRANDON THORNLEY
BOWBURN WINGATE
COXHOE SPENNYMOOR
18,000 readers weekly
Source: 1 North East Press Award, 2 Publisher Statement - circulation 6,500, January 2010 Readership information The Durham Times reaches more adults in Durham City then any other paid for publication..
•Readership: There are 176,700 adults in Durham Times total circulation area, of which 18,000 Readership information: adults read the publication each week. •Reach: In Durham Times readership area 18,000 Weekly readership: 18,000 adults read the publication weekly, reaching over 10% of all adults in the area. Weekly circulation: 6,500 •The top 3 locations by reach: The top 3 locations by reach: Durham (28%), Coxhoe & Trimdon Rural Area (12%), Lanchester Rural Area (11%). Area information: Circulation information:
•2,500 copies are sold via 140 newsagents Area population: 176,768 •Over 3,000 copies are delivered free to readers of The Times, The Daily Telegraph and The Daily Area households: 88,817 Mail
•1,000 copies of Durham Times are given away free to targeted readers within Durham City
Area profile
Area Area % Male: 88,239 49% Female: 88,529 51% Aged 15 to 34: 47,201 30% Aged 35 to 54: 59,510 34% Aged 55+: 70,057 36% AB: 51,997 29% C1: 51,244 29% C2: 37,480 21% DE: 36,047 20%
Source: 1 Publisher Statement - circulation 6,500, January 2010 Digital: durhamtimes.co.uk durhamtimes.co.uk is the online brand of our weekly newspaper the Durham Times. A popular website amongst residents in Durham City and visitors. •Up to ddtate news: IldiIncluding in terna tiona l, national, regional, local and community news. •Interactive: Site includes video clips, blogs, readers comments and competitions. •Jobs, Homes & Cars: Our site contains 1,000’s of local job opportunity, homes and cars for sale. •Local Business Directory: Owl directory allows our audience to search for local businesses by business name, type and location. •Local internet users: 85% of our internet users live in the local area covered by their local newspppaper.1 •Drive traffic to your website: Leaderboards, banners, MPU’s and buttons will link directly to your website increasing visitors to your website. •Targeted advertising: Your online advert can appear on sections relative to your business, increasing response.
Online audience: Audience Monthly unique users: 12,340 2 •Growing audience: On average 12,340 adults view the Durham Times online each month.2 Weekly unique users: 3,085 2 •Combined reach: I month online advertising Monthly Page 32,533 2 (run of site) and 4 inserts in the Durham Times impressions (Run of site): reaches 32,744 adults each month.2&3 •Increased exposure: 1 month online advertising (run of site) will increase exposure of a 4 insert campaign in the Durham Times by Combined print & online audience: 25%. 2&3 Monthly reach •Integrated marketing communications: Build a Print: 4 inserts 32,744 2&3 strong and coherent advertising campaign Online: 1month (run of site) using print and online advertising. This will enhance your brand and increase response.
Source: 1 Newsquest Readership Survey 2008 (SNAP), 2 Publisher Statement: Omniture July to December 2009, 3 JICREG as at January 2010