P09- Categories and category-making in public policies UNESCO and the coining of cultural policy Gabriela Toledo Silva (
[email protected]), Fundação Getulio Vargas - EAESP(Brazil) Abstract Cultural policy has been seen by scholars as a XXth century, post world-war II, phenomena, and some authors recognize that the coining, use and diffusion of the term, both globally and in the case of individual countries, was neither fast, nor obvious. In order to assume center stage, cultural policy had to be disputed, advocated and coordinated in various arenas and at different points along the XXth century. In 1967 UNESCO produced what became known as the first definition of cultural policy, assuming an important role in the fostering or cultural policies during the seventies and beginning of the eighties. Based on extensive fieldwork in the central archives of UNESCO I follow the internal dossiers and files concerning the meeting where this early definition was coined and describe the associations inscribed in its letters, notes, memos, reports, tables and contracts, showing how UNESCO transformed ideas, discussions, letters and events into worldwide accredited principles, contributing to the stabilization and diffusion of cultural policy. Keywords (5 to 8): Cultural policy, UNESCO, category-making, public action, social languages. INTRODUCTION There has been, recently, a growing awareness of the importance of language and discourse for public administration. Both scholars and practitioners recognize that certain activities require the use of specific idioms and that to communicate and bridge between different groups these languages may have to be learned, translated, adapted or, sometimes, radically transformed. These languages often center themselves on key categories, broad labels that confer sense and enable action of many people, in different settings, and sometimes they create specific and clustered codes, confined to small groups or networks.