Janis Joplin, The Queen of Psychedelic Soul

I. The target audience for these two radio spots are Joplin lovers who once saw her or were immersed in the same music movement of the 1960s. These are both men and women who are now in their late 50s and 60s, who were alive to experience the 1960s firsthand. They are now parents, living in the suburbs with their children and still listen to classic rock and rock ‘n’ roll from their time because they do not like the music of their children’s generation.

II. The most important radio stations to broadcast in the tri-state area are stations that play rock ‘n’ roll and oldies. Three prime examples of radio stations would include 103.1, which this station particular focuses on oldies, occasionally having ‘themed’ broadcasts that run for hours such as The Beatles weekend, 104.3, which plays only classic rock, therefore a perfect station, and 105.5 which also plays rock. The target audience in the tri-state area that are being targeting are listening mostly to these stations. The goal of both spots is to evoke a sense of nostalgia and to relieve their youth one last time. The ads are also meant to persuade people into thinking they are taking part of this monumental event.

A) Metaphor

Daughter: C’mon Mom! Woman: I said no! Daughter: But Mom, it’s Janis Joplin! IN concert! Woman: You’re not going to her concert, and that’s final! I’ve had enough of this hippie nonsense! VO: That was over 40 years ago. When you had to obey your parents. When you had no say. When you missed the Queen of Psychedelic Soul perform on stage. What if you could turn back time and see Joplin perform that night? What if we told you you didn’t have to go back in time, but go forward? SFX (in background): “Me & Bobby McGee” Daughter 2: Mom guess what! Janis Joplin! She’s playing on April 18th at 10pm at Madison Square Garden! Didn’t you see her when you were younger? Mom: No, my mother didn’t let me go. She called it ‘hippie nonsense.’ Daughter 2: But her music is so amazing. And here’s your chance to actually see her! Can we go, mom, please!? Mom: I wouldn’t have it any other way. VO: Janis Joplin-one night only at Madison Square Garden on April 18th at 10pm. Cherish the past with the Queen of Psychedelic Soul and make new memories with the ones you love with this monumental performance by the woman who rocked the 60s. Janis Joplin at Madison Square Garden. Tickets available at Ticketmaster.com.

B) Fact

VO: She was a painter, a dancer, a music arranger. She was the star of Monterey Pop Festival and one of the main attractions of the revolutionary Woodstock Music Festival in 1969. She was the voice of a generation. A leader of a movement.

SFX: Snippets of “Piece of My Heart” VO: Janis Joplin. Returning to perform for one night only. Relive the 1960s, the revolution, and a generation that changed the world of music forever.

SFX: “Summertime” VO: The Queen of Psychedelic Soul, Janis Joplin, will take to the stages of Madison Square Garden on April 18th at 10pm to perform her memorable psychedelic- rock songs that once shook the world.

SFX: “Mercedes Benz” Ranked her number 46 on its list of 100 Greatest Artists of All by Rolling Stone magazine and gaining induction into the Rock and Roll Hall of Fame in 1995, Joplin is back to rock things again, one last time. See Joplin live for one night only! Tickets are available at Ticketmaster.com

SFX: Fade out with “Me & Bobby McGee”