©2019 Boozeum Experience Company, LLC 1 the Fine Print

TEASER

BoozeumThe Fine Print CONFIDENTIAL INFORMATION MEMORANDUM The Boozeum Experience Company, LLC Geoffrey M Curley + Associates, LLC, Belleci Media Productions, LLC, Imagine Exhibitions, Inc

This memorandum is confidential and for private distribution only. The contents are not to be reproduced or distributed to the public or the press.

Reader agrees to hold in confidence and not disclose to persons, other than its employees or agents who operate the Boozeum (Product), any information that is disclosed herein, whether in writing, orally or visually, including, but not limited to, any and all information and materials relating to Boozeum, including intellectual property (collectively, “Confidential Information”) including such Confidential Information that is (i) designated or marked by the reader or its supplier as confidential or proprietary at the time of disclosure, or (ii) notwithstanding any designation or marking, reasonably should be expected by Reader under the circumstances to be confidential or proprietary information of Boozeum. Reader shall not reverse engineer the Product, nor disclose the Product or its workings to any third parties. Reader agrees that the Product itself shall be included within the definition of “Confidential Information”, is proprietary, and shall be protected herein to the benefit of for 3 years.

Copy #:

Distributed on:

To the attention of:

Agreed to by:

Dated:

Please sign and return, attention of Brian Levine, [email protected]

A New Alcohol Themed Attraction for Adults Boozeum

The Boozeum is an experience developed to shatter the paradigms of immersive entertainment. Blending tastings with interactive installation art, The Boozeum will define the next decade of experiential attractions.

Designed as a gathering place for those passionate about the lore and mystery of spirits, in order to experience, explore, and discover together through surprise and delight. Each alcohol themed lands are curated installations of interactive art focused on a specific story behind each alcohol from tequila to cognac to vodka to beer...

Characters embody the stories and legends of each land providing a unique story and customized experience for each guest. With invisible tracking technology, a story master, and themed characters, the stories within the Boozeum are perpetually changing, shifting, and advancing making each visit unique and surprising.

A one of a kind social experience, The Boozeum’s offers and encourages guests a way to explore together while sharing their creativity, their taste preferences, and their discoveries together. Through trials and challenges, guests gather experiential tools to navigate the attraction and further their future drink expeditions.

On the Las Vegas Strip Boozeum On the neon soaked Las Vegas Strip, the world’s icon for indulgence, glamour, mystery, excess, myth, and pleasure. There is no better location for the Boozeum to celebrate the lore and enjoyment of drink than amidst the town’s unparalleled seductive spectacle.

From Funding to Opening

Once funded, the project we will begin immediately. From the Kick-Off Charrette meeting to opening is a ten-month timeline. • Kick-off • Design • Fabrication • Preview • Opening Day

A New World of Edutainment Boozeum The Pop-Up “Museum” changed the landscape for physical sharable experiences. The twenty to thirty-year-old crowds go because they like it, boomers go because they don’t want to miss out. • Themed retro bowling to pinball arcades • Gaming events • Museum after-hours • Organic theatre Audiences are craving to be entertained in new ways.

There’s a growing retail economy built around them, as the Financial Times reported recently. Brands are blending the desirability of a pop-up space with the concept of a museum-like experience. Boozeum has the opportunities both what the industry and consumers desire.

The Boozeum embraces the craft cocktail speakeasy resurgence, the personal comfort and play of the craft beer phenomenon, the familial atmosphere of the independent vineyards, the revival of the private club, the lure of artist imagined sculptural adult playgrounds, and the mandate for informed, thought provoking, unique, bespoke, personal entertainment seen in the escape-room craze, pop-up museum storm, and the surge of highly themed immersive attractions.

Designed as a gathering place for those passionate about the lore and mystery of spirits. Each alcohol themed land is a curated installation of interactive art focused on a specific story behind each alcohol from tequila to cognac to vodka to beer...

Begin your adventure.

Cognac

Moonshine Explorer’s Lounge Gin EXIT

Wine Bourbon

Rum

TEQUILA Baijiu Vodka

The Curiosity Shop Champagne

Climb Aboard the Submarine Land # 2 At the edge of the island is a spiral ramped dock that leads back up to the main path. Moored at the dock is a 1960s Soviet submarine. This is the second way off the island if one so dares to venture into the sub; the world becomes cold, the interior’s mechanics are covered with ice—there is steam coming from punctured pipes that are making it difficult to see through what appears to now be an ice tunnel. The tunnel leads to a large ice room where guests may choose to enter by crawling or by ice slide through the luge.

Wander in the Glowing Glacier

Built into the glacial walls are shelves upon shelves filled with martini glasses. Burlesque performers are within the glasses preforming nearly circus style acts in clothing far too revealing for the climate.

Lanterns Fill the Sky Land # 3 Entering from the main Boozeum path, the traditional red lacquer gateway welcomes guests to a perfectly manicured rock garden. There are centuries-old trees and plants accenting the pathways—while a paper screened iconic teahouse sits in the center of it all.

The garden is surrounded by what appears to be an infinite number of lanterns floating in the air. They look like luminescent jellyfish or glowing bubbles, radiant moths filling the air as the guests walk within them, becoming a part of them.

An Otherworldly Garden

Behind the teahouse a stream flows through the garden. Within the water are lights that seem impossibly deep in the water and the lanterns reflect off the surface. Along the stream are places to watch small phosphorescent boats float by, upon each boat is a cup of sake.

‘Gor Blimey, Show a Leg! Land # 5 Guests eventually find a way out of the extravagant maze of crystal and light from the champagne land by a glass ladder to a small wood concave door they can climb to, slip the lock, and escape from the treasure chest into the dark dank bowels of a seventeenth century pirate sloop in midst of a battle.

A Break From the Battle

It is possible to see the sunset over the water until the flash of light fills the space from the firing of the neighboring ships’ cannons.

The octopus’ blinking eyes follow the guests wondering if the better choice of attack would be the guests instead of the ship.

Belleci Media Productions, LLC attraction, and entertainment industries. The core BoozeumTory Belleci team always consists of content developers known Tory Belleci is best known as the daredevil on for developing the nation’s newest experiences, MYTHBUSTERS, and can build just about anything. award winning designers from Broadway, Hollywood He returned in a new Netflix show WHITE RABBIT films and experimental theatre; from Edgar award PROJECT. For years he has hosted Science Channel’s winning authors, playwrights, and Washington hit show PUNKIN CHUNKIN and has also starred on Post journalists; education experts; and media THRILL FACTOR for the Travel Channel. He’s appeared produced from top networks producers such as many times on THE RACHAEL RAY SHOW and THE History Channel, Discovery Channel, and National LATE NIGHT SHOW with Craig Ferguson as a science Geographic. entertainer. He’s also appeared on IRON CHEF and HELL’S KITCHEN as a celebrity judge and can be seen Brian L Levine - CFO/CMO blowing things up on his new show, THE EXPLOSION Brian L Levine is a senior executive and business SHOW on both Discovery and Science Channel. founder with a deep background in M&A, VC, PE in Canada and the United States. Mr. Levine’s has Tory started working in the industry behind the a diversified background in close to 20 industries scenes in 1994 after graduating from San Francisco including Clean Tech, W2F, VR, Licensing, State University’s film school. For almost a decade Distribution, Media,E-commerce and Manufacturing, he worked as a model maker, sculptor and painter with a passion and focus towards Green Tech and at Industrial Light and Magic building models for Digital companies. His over two decades in merchant major Hollywood movies including the Star Wars banking has brought him titles such as , CEO, COO, prequels. His models include the pod racers and the CFO and CMO in the above-mentioned industries Federation battleship. Other movies that you can see with the goal being to make a difference and his work in include Starship Troopers, Galaxy Quest, standout in a meaningful way. Terminator 3, The Matrix 2 & 3 and Van Helsing. Imagine Exhibitions, Inc. Erin Bothamley Tom Zaller - CEO For the past 10 years, Erin Bothamley has been in Tom and his team is currently producing over 35 charge of marketing and account management for unique exhibitions globally in museums, integrated Fastblue Communications, a single source partner resorts, and non-traditional venues, with millions of for global network services based in San Clemente, people around the world visiting each year. Imagine California. A creative polymath with a background is able to take broad concepts and translate them in competitive gymnastics and commercial real into concrete realities. The company has an extensive estate, she is constantly on the hunt for new ways to international network of industry partners and incorporate her skills and imagination. Erin is also a expertly manage the logistics of delivering immersive professional stained glass artist whose pieces can be content to every venue. found in businesses and homes along the west coast. Imagine brings a focus and purpose, shaping the Vine to Wine, LLC inspiration, presentation, and operation into a plan Geoffrey M. Curley - CEO that produces measurable results. With over 25 An award winning international theatre designer, years of diverse experience in the entertainment experience developer, and film maker, Mr. Curley is industry, Imagine Exhibitions consistently develops also the creative and project lead for all of GMC+A’s experiences that educate and excite while exceeding exhibitions in development and on tour. The team attendance goals. is comprised of the finest talent in the museum, ©2019 Boozeum Experience Company, LLC 12 Shout Out Land Beyond

Contact

Managing Member Geoffrey M. Curley + Associates, LLC 53 Irvine Park Saint Paul, Minnesota 55102 [email protected] 312.560.6165