DOCSLIB.ORG

The Role of Brand Equity in B2B: U a Comparative Cross Industrial Analysis

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Role of Brand Equity in B2B: U a Comparative Cross Industrial Analysis U Title: The Role of Brand Equity in B2B: U A Comparative Cross Industrial Analysis U Author: Hooman Sabzehzar Academic Master Thesis KTH Royal Institute of Technology Tutor: Professor Henrik Uggla 7th edition, 2010 - 2012 th Como, June, 29P ,P 2012 1 ABSTRACT Many companies have exploited the power of brand equity in B2C markets as a source of competitive advantage. The trend in B2B, however, seems to be slightly different where many decision makers still believe that branding is not relevant to their business as it is to B2C. This paper investigates the role of brand equity in B2B businesses and shows how long-term investment in brand equity can change the rules of the game radically in favor of those B2B companies who have invested in their brand with a "holistic" approach which conform the overall strategy of the company. Caterpillar Inc. has been chosen as the case study and the role of its brand equity in its superior performance over its competitor, Komatsu Ltd, is investigated. The qualitative part of the research analyses the brand associations and the roles that these associations together with other brand elements play for Caterpillar and its customers. The quantitative part investigates two particular areas of recovery from market difficulties and efficiency in market communications and proves the role of higher brand equity in superior performance in recovery from market difficulties and marketing communications efficiency. The results are then tested further on the second case study which compares Intel to AMD. The results also open up new lines for further research on the subject both in depth and breadth where suggestions are made for generalizability of the research as well as determining the role of brand equity in companies' performances more precisely. Key Words: Brand Strategy, Brand Equity, Brand associations, Business to Business Markets. 2 Acknowledgments The study owes its progress and development to Professor Henrik Uggla, branding professor at the department of Industrial Economics and Management, KTH Royal Institute of Technology, who supervised the study in a professional manner. He conducted the research in the right track from the very beginning and he was always available for guidance and support despite of his busy schedule. Special thanks to Professor Cali Nour, the IMIM program director at KTH Royal Institute of Technology whose kind personal support facilitated the process and made it possible to undertake this master thesis at KTH. 3 Dedication To my parents Nahid & Naser 4 Table of Contents 1.1T 1T INTRODUCTION1T 1T 8 1.11T 1T B1T ACKGROUND1T ................................................................................................ 8 1.21T 1T T1 HEORETICAL AND EMPIRICAL DELIMITATIONS 1T ......... 8 1.31T OBJECTIVES 1T ......................................................................................................................... 9 2.1T 1T RESEARCH1T METHODOLOGY 1T .................................................................. 10 I1T NTRODUCTION1T ............................................................................................................................. 10 2.11T RESEARCH PHILOSOPHY1T ....................................................................................................... 10 2.21T RESEARCH METHOD1T ............................................................................................................ 11 2.31T RESEARCH APPROACH1T ......................................................................................................... 13 2.41T TYPES OF RESEARCH 1T ........................................................................................................... 15 2.51T CREDIBILITY1T ........................................................................................................................ 15 3.1T 1T THEORETICAL1T FRAMEWORK AND LITERATURE REVIEW 1T ..................... 17 I1T NTRODUCTION 1T ......................................................................................................................... 17 3.11T BRAND DEFINITION1T ............................................................................................................... 17 3.21T BRAND EQUITY1T .................................................................................................................... 20 3.2.11T Brand Equity Definition 1T ................................................................................................ 20 3.2.21T Customer-Based Brand Equity Concept 1T ....................................................................... 21 3.2.31T Building Strong Brand Equity 1T ....................................................................................... 24 3.2.41T Valuing and Measuring Brand Equity 1T ............................................................................ 28 3.31T BRAND EQUITY IN B2B MARKETS 1T ........................................................................................... 30 3.3.11T Background of branding in B2B 1T .................................................................................... 30 3.3.21T B2B Markets 1T ............................................................................................................... 31 3.3.31T B2B Brand Relevance 1T ................................................................................................. 35 4.1T EMPIRICAL ANALYSIS 1T ......................................................................................................... 41 4.11T INTRODUCTION1T .................................................................................................................... 41 4.1.11T Introduction to Interbrand 1T ............................................................................................. 41 4.21T COMPANY BACKGROUND1T ...................................................................................................... 43 4.31T CATERPILLAR INC. BRANDS 1T ................................................................................................... 46 4.41T ELEMENTS OF CATERPILLAR BRAND EQUITY1T ............................................................................ 49 4.4.11T Brand awareness 1T ........................................................................................................ 49 4.4.21T Brand Associations 1T ..................................................................................................... 50 4.4.31T Brand Affiliations 1T ......................................................................................................... 53 4.51T THE ROLE OF BRAND EQUITY IN B2B: A COMPARATIVE QUANTITATIVE ANALYSIS1T ........................... 55 4.5.11T 1T Caterpillar1T vs. Komatsu 1T ........................................................ 56 4.5.21T Intel vs. AMD 1T .............................................................................................................. 62 5.1T 1T CONCLUSIONS1T AND MANAGERIAL IMPLICATIONS 1T ............................... 65 6.1T 1T LIMITATIONS1T AND SUGGESTIONS FOR FURTHER RESEARCH 1T ............. 66 7.1T 1T REFERENCES1T 1T 68 8.1T 1T APPENDICES1T 1T 70 5 6 TABLE OF FIGURES F1TU IGURE1 INDUCTION V.S DEDUCTION APPROACHU1T .............................................................................. 13 F1TU IGURE2 QUANTITATIVE AND QUALITATIVE RESEARCHU1T ....................................................................... 14 F1TU IGURE 3 TYPES OF RESEARCHU1T ....................................................................................................... 15 F1TU IGURE4 THE ROLES OF BRANDS U1T ................................................................................................... 18 F1TU IGURE 5 THE BRAND ON A BRICK AND THE ACME'S BIGGEST BRICK IN THE WORLD ACCORDING TO GUINNESS BOOK.U1T ................................................................................................................................. 19 F1TU IGURE6 ASSOCIATED NETWORK MEMORY MODEL- APPLE ASSOCIATIONS U1T ............................................. 22 F1TU IGURE 7 BRAND KNOWLEDGE ILLUSTRATION U1T .................................................................................... 23 F1TU IGURE8 ADVANTAGES OF BUILDING STRONG BRAND EQUITYU1T .............................................................. 24 F1TU IGURE9 BRAND BUILDING MODELU1T .................................................................................................. 26 F1TU IGURE 10 BRAND ASSOCIATION BASE MODEL U1T ................................................................................... 27 F1TU IGURE11 POTENTIAL PARTIES INVOLVED IN A BUYING CENTERU1T .......................................................... 33 F1TU IGURE 12 HOLISTIC VIEW OF FORCES INFLUENCING PURCHASING PROCESS THROUGH BUYING CENTERU1T ..... 34 F1TU IGURE13 IMPORTANCE OF BRAND FUNCTIONS IN B2C VS. B2B U1T .......................................................... 37 F1TU IGURE14 FACTORS BOOSTING BRAND RELEVANCE U1T .......................................................................... 38 F1TU IGURE15 BRAND RELEVANCE IN BUYING STAGESU1T ............................................................................ 38 F1TU IGURE16 BRAND ROLES FOR COMPANIES AND CUSTOMERS U1T .............................................................. 40 F1TU IGURE17 INDUSTRIES AND THE NUMBER OF BRANDS EVALUATED IN EACH INDUTRYU1T ............................... 42 F1TU IGURE18 DIVERSIFIED CATEGORY CONSIDERED FOR EVALUATION BY INTERBRANDU1T ..............................
Load more

Recommended publications
  • A History of RG Letourneau's Earliest Scrapers
    A History of R.G. LeTourneau’s Earliest Scrapers: Culminating in the 1922 Mountain Mover 1 John H. Niemelä, Ph.D. Research Assistant: Dale Hardy Commemorating the November 29, 2004, Designation by the A.S.M.E. of R.G. LeTourneau’s Mountain Mover at LeTourneau University, Longview, TX as a Historic Mechanical Engineering Landmark November 29, 2004 Version 1.1B (October 31, 2007) © All Rights Reserved 1 This is the most recent revision of a paper submitted to the American Society of Mechanical Engineers: “Nomination of R.G. LeTourneau’s Mountain Mover for ASME Historic Mechanical Engineering Landmark.” Four minor revisions have preceded this one: 1.01, 1.02, 1.03, and 1.04. The first major revision was 1.1A. This is a minor revision. The next minor one would be 1.1C. The next major revision would be 1.2A. * signifies that reference materials cited within a footnote contain pertinent pictures. A PERSONAL INTRODUCTION The present author’s interest in R.G. LeTourneau is long-standing. My father, George Niemelä, Sr., was a mechanic, welder, heavy-equipment operator, and businessman in northern California. When the author was a boy, Dad worked for R.G.’s brothers-in-law (Howard and Buster Peterson) at Peterson Tractor, a Caterpillar dealership based in San Leandro, CA. He was a machinist/welder in the first crew of Peterson’s Roller Exchange Shop. 2 In 1961 Dad opened an equipment rental yard in Stockton, CA (Bee Wise Tool and Equipment Rental). His business was two blocks from a Montgomery-Ward warehouse that once was R.G.’s second Stockton factory (built in 1930, expanded in 1934).
    [Show full text]
  • Winter 2021 Plus
    WINTER 2021 PLUS. PLUS Winter 2021 1 Front Cover: TasPort’s new D9T Dozer at WELCOME the Burnie chip export terminal Welcome to the Winter 2021 edition of PLUS magazine. investment in our Clayton head office (just as we’ve finished technology group within William Adams is helping VICTORIA TASMANIA one upgrade, we’re planning the next…). Plans are afoot to customers take advantage of everything that Cat machines After last year’s lockdowns, I’m relieved to be writing add new workshop facilities, including both a Component have got on board. Among the biggest technological this letter from our head office in Clayton, which is now Rebuild Centre (CRC) and a new Central Distribution Centre developments are the new machines’ 3D capabilities, which CLAYTON HORSHAM BENDIGO GEELONG LAUNCESTON 81-83 Dimboola Road 11A Trantara Court Cnr Fyans & Crown Street 308 George Town Road operating at 100 percent capacity – and it’s great to be (CDC), for our parts operation. allow operators to dig accurately to their designs, allowing (HEAD OFFICE) Horsham VIC 3400 East Bendigo VIC 3550 Geelong South VIC 3220 Rocherlea TAS 7248 back. Our William Adams team adapted quickly and for greater safety and productivity. 17-55 Nantilla Road (03) 5362 4100 (03) 5434 2140 (03) 5223 5200 (03) 6325 0900 successfully to remote working last year, but nothing beats The CRC will be a state-of-the-art facility where we can Clayton VIC 3168 the ability to meet face-to-face with colleagues and, of centralise the rebuilding of machine components like If you’re keen to know more about Cat’s industry-leading (03) 9566 0666 course, being able to welcome our valued customers back engines, transmissions, power trains and final drives, and tech, we’ll be holding our William Adams Cat Live festival HOBART on site.
    [Show full text]
  • Ltd Catalogue 23 Jan 2016
    Watts & Associates (Auctioneers) Ltd Catalogue 23 Jan 2016 *1 Box of MAKITA metal grinding/cutting wheels *46 STANLEY tripod stand & level kit *2 Box of MAKITA metal grinding/cutting wheels *47 MAKITA 4304T 110v jig saw *3 Box of MAKITA metal grinding/cutting wheels *48 MAKITA 4304T 110v jig saw *4 Box of MAKITA metal grinding/cutting wheels *49 PASLODE IM65 nail gun c/w case *5 Box of MAKITA metal grinding/cutting wheels *50 PASLODE IM65 nail gun c/w case *6 MAKITA 110v breaker *51 PASLODE IM250 nail gun c/w case *7 MAKITA HM4500C 110v SDS breaker *52 DEWALT 18v drill c/w battery, charger & case *8 MAKITA HM0860C 110v SDS breaker *53 MAKITA radio *9 MAKITA HMO860 110v breaker 54 3 x 110v saws *10 MAKITA HR401 110v demolition breaker *57 HILTI DSH700 petrol stone saw *11 MAKITA TWO650 1/2" 110v impact gun *58 MAKITA 4340CT 110v jigsaw c/w case *12 MAKITA HM0860C 110v demolition hammer *59 MAKITA 24v SDS drill c/w case (no batteries) *13 MAKITA HM0870C 110v demolition hammer *60 MAKITA 6824 110v tek gun c/w case *14 MAKITA HM1100C 110v breaker *61 MAKITA HM1100C 110v breaker c/w case *15 MAKITA HM1100C 110v breaker *62 MAKITA HM1100C 110v breaker c/w case *16 MAKITA HR3540C 110v SDS rotary hammer drill *63 MAKITA 6834 110v screw gun c/w case *17 MAKITA HR3000C 110v hammer drill *64 MAKITA 6834 110v screw gun c/w case *18 MAKITA 6013B 110v rotary drill *65 MAKITA BHR200 24v hammer drill c/w 2 x *19 MAKITA HR2070 110v drill batteries, charger & case 20 BOSCH GWS7-1115 4" grinder *66 MAKITA BHR200 24v hammer drill c/w battery, charger & case
    [Show full text]
  • Rock Solid Performance WHY Caterpillar?
    2012 YEAR IN REVIEW ROCK SOLID Potential | Position | Plan | People | Performance In a global marketplace filled with shifting dynamics, our customers count on Caterpillar as a dependable source of products, services and solutions to meet their needs. This strategy is the stabilizing force behind our business. Today, we’re as confident of our rock solid strength as at any time in our history. ROCK SOLID 2012 Year in Review Forward-Looking Statements Certain statements in this 2012 Year in Review relate to future events and expectations and are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “believe,” “estimate,” “will be,” “will,” “would,” “expect,” “anticipate,” “plan,” “project,” “intend,” “could,” “should” or other similar words or expressions often identify forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding our outlook, projections, forecasts or trend descriptions. These statements do not guarantee future performance, and we do not undertake to update our forward-looking statements. Caterpillar’s actual results may differ materially from those described or implied in our forward-looking statements based on a number of factors, including, but not limited to: (i) global economic conditions and economic conditions in the industries and markets we serve; (ii) government monetary or fiscal policies and infrastructure spending; (iii) commodity or component
    [Show full text]
  • Notes on the Origins of Some American Tractors
    Notes on the Origins of Some American Tractors The tractor used by the CCC crew in Southwest Harbor, as shown in SWHPL 10609, was a Best 30 crawler tractor with open radiator sides, made in 1924-1925 as one of the last models made by the C.L. Best Tractor Company before it merged with Holt Manufacturing to become the Caterpillar Tractor Company. 1890. Benjamin Holt and Daniel Best experimented with various forms of steam tractors for use in farming. They did so separately, with separate companies. 1904. Holt's first steam track-type tractor. 1906. Holt's first gas track-type tractor. 1915. Holt "Caterpillar®" track-type tractors are used by the Allies in World War I. 1925. The Holt Manufacturing Company and the C. L. Best Tractor Co. merge to form Caterpillar Tractor Co. In 1908, at the age of 70, Daniel retired. His son, Clarence Leo Best ("Leo"), continued in his father’s footsteps, and with his father still giving advice, continued to experiment and improve on their tractors. One improvement made was the track laying design. This type of tractor moved on rolling tracks instead of wheels. He made several different models, but two really stood out as notable. The two models — the 30 hp field tractor, and the 60 hp field tractor — were well received and highly praised by the farming community. These tractors would eventually launch a new line of tractors that are still used today. Caterpillar Tractor Company In 1925, the C.L. Best Tractor Company and the Holt Manufacturing Company, who also manufactured tractors and had trademarked the Caterpillar brand, merged to form the Caterpillar Tractor Company.
    [Show full text]
  • Common Strengths We Share Around the World
    groundCOMMON STRENGTHS WE SHARE AROUND THE WORLD 2013 YEAR IN REVIEW WorldReginfo - fb909371-c55e-4d0b-bf01-083e50d57a7c COMMON groundStrengths We Share Around the World Quality that Sets World-Class Standards We’ve built a global reputation for quality products that help keep our customers working day in and day out. It’s the basis of our value proposition to them and why they stand to be more profi table with a Cat product than with one from our competition. Read more on page 9. A Network that Always Has Our Back Throughout our history, the relationship between Caterpillar and our vast independent dealer network has been a critical competitive differentiator for our business. Today, this relationship is continuing to evolve to ensure that we provide our customers with the support they need. Read more on page 16. Markets that Make the World Go ‘Round Cat® products and solutions help perform all types of jobs around the world, from constructing roads and airports to mining commodities to powering ships and towns. It’s hard to think of a business that serves more essential end markets and customers. Read more on page 22. Better Ways to Do a Better Job The Caterpillar Production System (CPS) provides our global manufacturing operations with a common platform to achieve consistent quality and cost around the world. Now, the Caterpillar Enterprise System Group is helping us engineer a new end-to-end Lean value chain. Read more on page 29. A Plan to Point Us in the Right Direction Our Vision 2020 strategy keeps us focused on our customers and committed to our Business Model.
    [Show full text]
  • Caterpillar in the United Kingdom
    Caterpillar in the United Kingdom Our History Caterpillar established its first major facility outside the United States more Caterpillar is socially responsible and environmentally aware. The company than 55 years ago in the United Kingdom. The presence of Caterpillar in the is committed to a profitable and sustainable presence in the UK for the UK has grown rapidly in recent years and now has 16 major UK facilities. long-term benefit of all its stakeholders, not the least the communities in which Caterpillar employee live and work. Solar Electric Power Articulated Trucks FG Wilson Ltd Peterlee Larne ABERDEEN Monkstown Belfast Progress Rail EDINBURGH LARNE PETERLEE MONKSTOWN BELFAST STOCKTON-ON-TEES Global Mining Reman HALIFAX Progess Rail MANCHESTER Building Construction Products STAFFORD NOTTINGHAM Perkins Leicester CANNOCK Peterborough SHREWSBURY PETERBOROUGH Stockton-on-Tees LEICESTER Stafford WOLVERHAMPTON SOLIHULL SLOUGH BRIGHTON WIMBORNE Pyroban Key United Kingdom Facilities ARTICULATED TRUCKS CATERPILLAR DEFENCE CATERPILLAR IMPACT PRODUCTS FG Wilson Ltd. INDUSTRIAL POWER SYSTEMS PYROBAN LTD. Caterpillar (UK) Ltd. PRODUCTS Caterpillar Impact Products Monkstown Plant Perkins Engines Pyroban Group Ltd. North West Industrial Estate, Caterpillar Defence Products Regal Court, 42-44 370 Doagh Road, Monkstown Frank Perkins Way 3rd Floor, Afron House Peterlee Lancaster Road, Shrewsbury High Street, Slough Co Antrim Eastfield Worthington Road County Durnham SR8 2HX Shropshire SY1 3NX Berkshire, SL1 1El BT36 6XL Peterborough, PE1 5NA Horsham, Sussex, RH 12 1TL Tel: +44 (0) 191 5692200 Tel: +44 (0) 1743 212000 Tel: +44 (0) 1753843775 Northern Ireland Tel: +44 (0) 1733 583000 Tel: +44 (0) 1273 466 200 Tel: +44 (0) 28 9085 6000 www.perkins.com www.pyroban.com BUILDING CONSTRUCTION CATERPILLAR FINANCIAL CATERPILLAR MARINE POWER PRODUCTS SERVICES UK Ltd.
    [Show full text]
  • Congressional District Contacts 2009-Sw
    Economic Impact Report July 2009 Importers/Exporters by Congressional District This document features the top importers and exporters by Congressional District. Here are instructions for using this document. The list is organized according to state. Click on Bookmarks to access the tabs for each state. Click on the state you are want to access, and the list of importers and exporters for that state will appear. The footer will show the number of pages for the state you are reviewing. Within each tab is a listing of importers and exporters organized by Congressional Districts. Currently the importers and exporters are listed separately (importers are black and exporters are blue) You may conduct a work search by clicking on the search icon or by clicking Ctrl. F Contact List District DUNS Business Name Address City ST ZIP Contact Name Contact Title Phone Trade Value Emp Here Emp Total Annual US Sales SIC4d Line of Business Alabama - 1 (Imports) 1 008171522 Standard Furniture Mfg Co 801 S Highway 31 Bay Minette AL 36507 Mr. Robert M Hodgson Chairman of the Board (251) 937-6741 $32,882,719 1,200 1,250 $69,600,000 2511 Wood Hshld Furntr 1 034018234 Crown Products LLC 3107 Halls Mill Rd Mobile AL 36606 Mr. Robert Bickert Member (251) 665-3600 $9,700,557 82 82 $9,300,000 5199 Nondurable Gds Nec 1 131045028 Enpro Industries Inc 701 N Dobson Ave Bay Minette AL 36507 Mr. Keith Schumacher Branch Manager (251) 937-4015 $5,279,772 150 - $0 3053 Gskts Pkng Slng DV 1 799040923 Aerostructures Goodrich Group 111 Airport Dr Foley AL 36535 (251) 952-3191 $5,144,238 8 8 $510,000 4581 Arpts Fly Flds Sv 1 197940443 International Furniture Market 801 S Highway 31 Bay Minette AL 36507 Steve Harvey Chief Executive Officer (843) 723-2722 $3,327,561 2 2 $150,000 5712 Furniture stores 1 612130948 Xante Corporation 2800 Dauphin St Ste 100 Mobile AL 36606 Mr.
    [Show full text]
  • Fifty Years on Tracks
    - - :. FIFTY YEARS ON TRACKS Digitized by the Internet Archive in 2012 with funding from University of Illinois Urbana-Champaign http://archive.org/details/fiftyyearsontracOOcate FIFTY YEARS ON TRACKS Copyright 1954 by Caterpillar Tractor Co. CAT lH *•>'» * > *\\ BY WAY OF INTRODUCTION . ^1 2 IN 1925, the C. L. Best Tractor Co. and The Holt Manufac- turing Company merged to form Caterpillar Tractor Co.; leading track-type tractor builders of that time, the two firms had chosen an old and familiar Holt trademark for use in their new corporate name. This anniversary book tells the story of Caterpillar— and its important predecessors— from a begin- ning rooted in Nineteenth Century soil. From the vantage point of a reporter, it presents a cross-section view of the Company today— its people, plants, business friends, products, markets. It sketches the colorful industry of which Caterpillar is a prominent part. "Fifty Years on Tracks" is a tribute to the men who build roads and dams and levees and airports . who till and terrace farmland and harvest its abun- dance . stretch pipelines across plains and up over mountains . cut down hills and erect buildings and bridges in their place . fell and snake logs from the woods . clear roads and streets and save lives when winter comes. To the people who build today's pyramids in months instead of decades— with machines and free men instead of slaves by the thousands. To the workmen who keep hammering down the cost of moving a yard of earth . who have more than doubled farm output per man-hour in the last 50 years .
    [Show full text]
  • 2005 Annual Report Annual 2005 Caterpillar Today’S Work Tomorrow’S World Peoria, Il 61629 309.675.1000 Yecx0018 2005 Annual Report to Our Stakeholders
    CATERPILLAR 2005 ANNUAL REPORT TODAY’S WORK TOMORROW’S WORLD WWW.CAT.COM PEORIA, IL 61629 309.675.1000 YECX0018 2005 ANNUAL REPORT TO OUR STAKEHOLDERS Letter to Stakeholders 1 Financial Highlights 5 OUR WORK Caterpillar at a Glance 6 SECTION ONE OUR WORK IS DRIVEN BY OUR VALUES IS PRODUCING RESULTS We Are Meeting Higher Standards 9 This is a great time to be part of Team Caterpillar — and the in any industry that is better positioned to win in the global We Are Finding a Better Way 10 future promises to be even more rewarding. With our current economy. Our vision is to be recognized as a great employer, We Are Working as One 12 outlook, projected sales and revenues should be close to $40 an outstanding investment and an admired global leader We Are Digging Deeper 14 billion in 2006. That means we will have nearly doubled the committed to making progress possible around the world. size of our company in just three years, thanks to customers I believe we’re well on our way. SECTION TWO worldwide who have placed their trust and confidence in our OUR WORK IS NOT FINISHED products and services — and thanks to a global team of ANOTHER RECORD YEAR We Are Speaking a Different Language 17 employees, dealers and suppliers who are working hand-in- In 2005, we again achieved record financial results. Our sales We Are Providing the Fuel for Growth 18 hand to address the strong surge in customer demand. We’re and revenues were up 20 percent, reaching $36.34 billion.
    [Show full text]
  • UNRESERVED PUBLIC AUCTIONIN EUROPE Welcome to Rockingham, UK 20 April 2016 Unreserved Public Auction Cat Auction Services an Ironplanet Marketplace
    ROCKINGHAM, UK 20 APRIL 2016 9am BST OUR FIRST UNRESERVED PUBLIC AUCTION IN EUROPE Welcome to Rockingham, UK 20 April 2016 Unreserved Public Auction Cat Auction Services An IronPlanet Marketplace Hosted by: Featured Seller: FUTURE IRONPLANET AUCTIONS VIEW ITEMS & BID ONLINE NOW • 27 April Items located in Europe • 28 April Items located in North America • 4 May Items located in North America * See you back at Rockingham on 19 October Interested in selling your equipment in one of our upcoming auctions? Visit us at IronPlanet.com for more information. 1 WELCOME TO ROCKINGHAM Welcome to our first Cat Auction Services unreserved public auction in Europe. We are excited to have you join us with Finning, our host for this event. We are committed to bringing you the best selection of quality used equipment. Today’s unreserved public auction features equipment onsite from sellers in the region as well as equipment online being sold virtually. Our technology makes it possible to bring this selection to you in a live unreserved setting like today’s auction. We are committed to bringing you the services you need to buy with confidence. At today’s auction: • Look for IronPlanet’s IronClad Assurance® equipment condition certification. • Equipment Protection Plans may be available on qualified Cat® equipment. Terms & conditions may apply. • Cat® Dealer Parts and Service Support. Enjoy the day. We are glad that you are here. 2 THE LEADERBOARD® EXPLAINED You’ve previewed the equipment on the yard or at IronPlanet.com, and today, you’ll view the equipment on our Leaderboard, which shows: • Video or pictures of the equipment in action • Equipment location • Lot numbers and choice lots • Bid and ask prices • Location of high bidders, onsite or online • Equipment Protection Plan and IronClad Assurance information EQUIPMENT PROTECTION PLAN An Equipment Protection Plan is available on qualified Cat equipment in today’s auction.
    [Show full text]
  • CWB Monopoly Ends, Open Market Begins
    BLACKLEG NEW RULES FOR ORGANIC STRIKES LABELS Producers urged to check Proposed regulations to make their roots » PAGE 15 certifi cation mandatory » PAGE 3 AUGUST 2, 2012 SERVING MANITOBA FARMERS SINCE 1925 | VOL. 70, NO. 31 | $1.75 MANITOBACOOPERATOR.CA CWB monopoly ends, open market begins NEW MARKETING Some farmers mourned. Others celebrated. But most are focused on a bumper crop By Allan Dawson Sabourin started pricing out this said. “People aren’t that gung-ho on “For a couple of years we were CO-OPERATOR STAFF /ST. JEAN year’s wheat last December and the wheat board around here.” just growing wheat for rotation,” doesn’t plan to use the now voluntary It’s easy to explain the ambiva- Sabourin says as he glances between s the fluffy, golden-awned pools operated by the new Canadian lence Sabourin and many other his monitors and the field ahead. heads of barley flowed Wheat Board. As of Aug. 1, farm- Manitoba farmers feel towards the While it differs in other parts of s e a m l e s s l y i n t o Ro n ers can opt in to the CWB pools or change. They are relishing a rare the Prairies, the back roads of the Sabourin’s combine last market on their own in what is argu- coincidence of a bumper crop and Red River Valley reveal canola, soy- week,A he was more focused on get- ably the biggest change in Western high prices, due to the blistering beans and corn accounting for most ting this year’s crop in the bin than Canada’s grain sector since 1943.
    [Show full text]