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Industrial Destinations Hungary 2014

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Industrial Destinations Hungary 2014 1 INDUSTRIAL DESTINATIONS HUNGARY 2014 CBRE | RESEARCH | HUNGARY DESTINATIONS INDUSTRIAL 2 3 FOREWORD Hungary is one of the major industri- Despite the undoubted leading eco- New investments since 2011 put al workrooms on the continent. Due nomic role of the capital city, some more light on the pan-regional indus- to its strategic location in Central highly industrialised areas have lately trial market which had been off the Europe, strong industrial heritage and emerged on the pan-Hungarian radar of real estate researchers who highly educated but still affordable industrial scene as key regional sub- limited their scope to the Greater workforce the country has been very markets. Budapest’s share in national Budapest area only. The regional attractive for foreign direct invest- industrial output is only 15% which markets have never been analysed ments in the manufacturing and logis- is comparable to what, some of the as a whole and thus no publications tics sector for the past 20 years. major regional hotspots have. Never- were available which would have theless, the industrial property market given an overall picture across differ- has different characteristics in pan- ent geographies. regional locations compared to the capital city. WITH THIS REPORT, CBRE RESEARCH AIMS TO GIVE A BETTER UNDERSTANDING OF THE PAN- REGIONAL INDUSTRIAL MARKET, COMPARING VARIOUS LOCATIONS ON THE SAME BASIS AND EXPLORING MARKET TENDENCIES. ? Where are the major industrial hubs outside of Budapest? ? What core industries charactarise the Hungarian economy? ? Who are the biggest industrial occupiers? ? How did growth dynamics change across geographies? ? What real estate solutions are typical in various locations? ? What options do new occupiers have if they decide to move to Hungary? 4 5 GENERAL INDUSTRIAL COUNTRY’S ESSENTIALS OVERVIEW TOTAL POPULATION (2013) 9.909 million EMPLOYED PEOPLE (end of 2013) 4.12 million (end of 2013) Hungary has a small and highly open economy. export increasingly targets other destinations where GDP EMPLOYED PEOPLE IN MANUFACTURING 0.83 million (21% from total) The country is strongly export oriented with solid ties growth is higher. Central-European countries, especially UNEMPLOYMENT RATE (September 2014) 7.4% to other countries of the European Union. The EU-28 the members of Visegrad Group (Poland, Czech Republic GDP PER CAPITAL, IN PPS (2013) 67% (EUR 18,300) has a share of 77% in the country’s export volume. The and Slovakia); Eastern-Europe, Central-Asia and the GDP GROWTH RATE (Q2 2014) 3.9% (year-on-year) no.1 export destination is historically Germany which Far-East are all registering increasing export shares. absorbs 26% of the total export. Since the economic The government also aims to strengthen the trade SHARE OF MANUFACTURING FROM TOTAL GDP (2012) 22.7% slowdown of core European markets, the Hungarian with these regions. AVERAGE MONTHLY GROSS SALARY (Q1 2014) EUR 766 TRADE SURPLUS (2013) HUF 2,090 billion Sources: Hungarian Central Statistical Office, Eurostat MANUFACTURING: DOUBLE-DIGIT MAJOR EXPORT DESTINATIONS GROWTH (share from total export, 2013) IN 2014 EU Share of manufacturing sector in total GDP Trade surplus (billion HUF in nominal prices) 77% Germany 20% in 2009 23% in 2012 1,056 in 2009 in 2013 2,090 26% New EU members Visegrad THE MANUFACTURING SECTOR ACCOUNTS FOR 23% countries 23% OF TOTAL GDP WITH AN INCREASING SHARE IN RECENT YEARS. 13% The key drivers of manufacturing are the automotive sector (with a share of 23%); the electronics sector (12%) and the food industry (11%). Pharmaceutical production has an excellent reputation with a strong R&D background; however, its share from the total industrial production is only 3%. Source: Hungarian Central Statistical Office 6 7 Audi in Gyo˝r produces serial cars and operates a world-wide known CORE INDUSTRIES research and development centre. Most recently it opened a regional logistics AUTOMOTIVE PRODUCTION centre nearby the factory. In terms of revenue, Audi is the second largest company in Hungary, ranked after MOL (Hungarian Oil and Gas Company). Geographically, the automotive sector is concentrated in the Western part of the Hungary has a strong and established automotive industry which gives almost one-quarter (23%) of the country’s total country, especially in two NUTS 2 regions: Western-Transdanubia (Gyo˝ r, Szentgot- industrial production and adds up to 30% in total export volume. It is the fastest growing sector in recent years which thárd) and Central-Transdanubia (Tatabánya, Esztergom). Three out of the four oper- boosts the Hungarian economy and provides job for a total of 115,000 people – including suppliers. ating OEMs are present in this part of the country with an established supplier net- work. The most recent investment was done by Mercedes-Benz when they opened Automotive companies are taking advantage of the geographical proximity and the critical mass which the sector their plant in the South Great Plain region (Kecskemét), some 90km south has already reached. The basic pillars of the Hungarian automotive industry are the OEMs (Original Equipment of Budapest in 2012. Manufacturers) which have gradually expanded their production capacity since the early 1990s. Currently there are four OEMs present in Hungary: General Motors, Audi, Suzuki and Mercedes-Benz. Audi MAJOR AUTOMOTIVE is the largest player and has established the world’s second largest engine plant in Gyo˝ r. COMPANIES IN HUNGARY UKRAINE Takata LARGEST SLOVAKIA Suzuki, MISKOLC Michelin Audi, Dana, Bridgestone, Kirchhoff Nemak, Rába, AGC, Delphi, INDUSTRY Rehau Otto Fuchs Continental, M E Z O˝ K Ö V E S D Ibiden, NYÍREGYHÁZA ThyssenKrupp GYŐR ESZTERGOM LARGEST LuK, BPW Bosch OROSZLÁNY TATABÁNYA SZOMBATHELY BUDAPEST ROMANIA EXPORT SOURCE BorgWarner, AUSTRIA Koloman Handler, SZÉKESFEHÉRVÁR KECSKEMÉT Wescast SHARE FROM SHARE FROM SZENTGOTTHÁRD DUNAÚJVÁROS INDUSTRIAL EXPORT Harman, Denso Opel (GM) PRODUCTION (2013) (2013) Hankook Mercedes-Benz, SLOVENIA Knorr-Bremse SERBIA 23% 30% CROATIA OEMs have attracted a wide range of equipment manufacturers and other suppliers. These companies have settled down in the close vicinity of the OEM factories - in municipality-led industrial parks predominantly in the North / Northwest of the country. Many of the world’s largest TIER-1 suppliers are present in Hungary, such as Bosch, Bridgestone, Continental, Delphi, Denso, Lear, Luk and Michelin. Domestic companies are mainly active on the TIER-3 and 4 levels. Source: Hungarian Central Statistical Office 8 9 Similarly to the automotive sector, electronics manufacturers CORE INDUSTRIES ELECTRONICS show a relatively large geographic concentration. They have the largest footprint in the Central Transdanubian ELECTRONICS MANUFACTURING PRODUCTION (Komárom, Tatabánya, Székesfehérvár) and in the Central Hungarian (Budapest and Vác) NUTS 2 regions. Pécs is the HAS THE only city which is located outside of Northern-Hungary. Electronics manufacturing is the second largest industry in Hungary. It gives 12% of total industrial production and 16% of export volume. The country is the largest electronics producer in the region, accounting for a SECOND quarter of the Central-European total electronics production. LARGEST Some of the large international producers (such as Nokia, Panasonic, Samsung) who had been present in Hungary for two decades, signifincantly downsized their European operation and therefore downsized their real estate footprint in the country. PROPORTION BOTH OF Hungary has a key position in the electronics suppliers’ industry: six out of the ten largest TIER 1 suppliers in Eu- INDUSTRIAL rope (Flextronics, Foxconn, Jabil, Sanmina, Videoton, Zollner) have a presence in the country. PRODUCTION AND EXPORT. SECOND LARGEST PROPORTION UKRAINE SLOVAKIA Nokia* SHARE FROM SHARE FROM Foxconn INDUSTRIAL EXPORT Zollner VÁC TISZAÚJVÁROS National PRODUCTION (2013) (2013) Instruments KOMÁROM Flextronics Sanmina Jabil DEBRECEN TATABÁNYA 12% 16% BUDAPEST ROMANIA SÁRVÁR Videoton Flextronics AUSTRIA General Electric SZÉKESFEHÉRVÁR Prettl SLOVENIA Flextronics PÉCS SERBIA CROATIA Source: Hungarian Central Statistical Office * Production wil be terminated by end of 2014 10BUDAPEST 11 AGGLOMERATION ACCOUNTS FOR 40% OF THE TOTAL UKRAINE HUNGARIAN STOCK SLOVAKIA M30 M3 M1 M3 M35 M0 M7 ROMANIA M6 M5 AUSTRIA M7 SLOVENIA M6 M43 Prologis Park Budapest-Gyál M6 SERBIA CROATIA HUNGARIAN INDUSTRIAL M1 WEST M1 EAST M7 CENTRAL BUDAPEST AGGLOMERATION M5 CENTRAL M3 WEST M3 EAST SUBMARKETS CBRE Research have differentiated eight a small submarket (M5 Central) all the submarkets are in industrial submarkets in Hungary based on the northern part of the country – predominantly along the ELECTRONICS PRODUCTION geographic density and overall stock size. Two of them Western motorway (M1) or the Eastern motorway (M3). are part of the Greater Budapest area, whilst the rest are HAS THE SECOND LARGEST regional hubs. The industrial property market shows a The logistics market shows an even higher geographic relatively high geographic concentration. concentration: 85% of modern logistics and PROPORTION BOTH OF warehouse schemes are located in Budapest Key common characteristics of all indsutrial hubs include and its agglomeration as the capital sits at the ori- INDUSTRIAL PRODUCTION the direct vicinity to the national motorway network. go of the country’s transport network. The most important The development of the industrial real estate market is transit route, connecting Western Europe and South-East- AND EXPORT. a true
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