YEH KHEL HAI ANUMAAN KA, SALMAN KA AUR POORE HINDUSTAN KA! DUS KA DUM RETURNS ON SONY ENTERTAINMENT TELEVISION (SET)
~ Hosted by the dumdaar Salman Khan, the show premieres this June 4, and airs every Monday & Tuesday at 8:30 PM ~
Press Release: Mumbai, May 28, 2018:
When the most loved actor from the Indian film industry, Salman Khan, asked on Sony Entertainment Television (SET) in his inimitable style and charisma, he got the entire nation hooked on to Dus Ka Dum. That was in 2008. The show, that saw the debut of a superstar on Indian television, is all set to come back after 9 years with the very same superstar. It will give an opportunity to millions of aam aadmi of the nation to test their power of observation. Dus Ka Dum, promises to be sau pratishat (100%) enthralling and interactive.
Staying true to the insight Ye Khel Hai Anumaan ka, Salman ka aur Poore Hindustan ka, Dus Ka Dum packs a punch with its riveting format, new madats (assists) through the three rounds and a lot more interactivity. Even before its launch, Dus Ka Dum has registered a whopping 1.5 million people taking part in its survey on the SonyLIV app, giving people an opportunity to audition for the show and stand a chance to play the game as a participant on television.
The format is simple and appealing giving participants ample time to interact with their beloved star as well as revel in their victories. The first round will see two participants compete through 5 Ka Punch which is a knockout round. The player who answers at least 3 questions correctly out of 5, moves to the next round while the other contestant gets knocked out. Each question in this round is worth Rs. 20,000/- and the contestants will get 15 seconds to lock the estimated percentage on their respective screens. The madat (assist) available in this round will be Strategic Timeout where the contestant can consult with their families to arrive at an answer.
10 Guna Dum where the participant stands a chance to multiply the earnings from round one to Do Guna, Chaar Guna, Cheh Guna, Aath Guna or Dus Guna. The contestant has to set an estimate window on the India Meter instead of an absolute percentage number. The madats (assists) available in this round are Andaza Apna Apna, where the contestant can take help from studio audience and Dumdaar Daayra, where the obsolete bracket on the India Meter will be disclosed making it a lot easier for the participant. While the contestant must play all the five questions, a minimum of three right answers in this round leads the contestant to the last and final round which is aptly titled Super Sawaal. This is the most edgy and nail-biting stage in the game! The correct answer gives the contestant 10 times the amount earned in the second round. But the wrong answer will leave the contestant with only 10% of the amount won in the second round. However, the contestant can choose to quit the show if in a dilemma and claim the money won in the second round.
Sony Entertainment Television (SET) revolutionized the way content was consumed by introducing the second screen engagement during Kaun Banega Crorepati (KBC) which was the biggest in the world. 30 million users registered for KBC Play-Along and around 3.5 million concurrent users played-along for every KBC episode, setting a global benchmark. Taking the success and the scale of the 2nd screen initiative a step further, Dus Ka Dum aims to become
the most interactive television show in the world. Through the SonyLIV app, the engagement with the audience will happen in three phases viz. Auditio Play Along received will form the backbone for the content in the form of probable questions in the show. Also, users get to keep availing exciting prizes with the Play Along on the SonyLIV app once the show goes on-air.
Produced by Big Synergy, this new season of Dus Ka Dum boasts of an all new format re- designed and developed by the in-house creative team of Sony Entertainment Television (SET) and Sony Pictures Television, UK. With its TV + Digital approach, the show promises to deepen engagement with the viewers.
Comments:
Mr. N.P. Singh, MD & CEO, Sony Pictures Networks India (SPN): -envisioned by our in-house creative team and Sony Pictures Television, UK. The advent of second screen, pioneered by Sony Entertainment Television during Kaun Banega Crorepati (KBC) last year, has revolutionized the way content is consumed. This time around, the number of respondents (about 1.5 million) to the Dus Ka Dum survey on our SonyLIV app, has been an eye opener. This data not just highlights the popularity of the show but also highlights an evolved consumption pattern amongst the audience. Along with an interesting format, Play Along will provide an opportunity to people at home to be part of Dus Ka Dum game play. Furthermore, I am delighted to welcome
Danish Khan, EVP and Business Head at Sony Entertainment Television (SET): country like India. It celebrates the power of observation, life experiences and informal education; therefore, it is a game for everyone in India. It is truly a game of the common man and woman - ind the contestants by any filters like their educational, socio- economic background. Anyone who has experienced life with an open mind stands a chance to be a winner here. To add to that, Salman Khan, whose appeal is beyond boundaries, is perhaps most suited to bring this game to life. His charm and ability to connect with the
Salman Khan, celebrated actor and host, Dus Ka Dum: to return with this show after 9 long years! I feel a lot richer with the experiences shared by the participants on the show and
Siddhartha Basu, Creative Producer, Big Synergy: It is always a pleasure to be associated with the channel, Danish Khan and his team. When we decided to bring back the show after 9 years, we knew we had to add new elements and true to the essence of the show, i.e. celebrating the registration response was overwhelming and we do hope the nation yet again enjoys the
About Sony Entertainment Television: Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels is a part of Sony Pictures Networks India Pvt. unique space for itself in the Indian Television industry. Pioneering new waves in television programming, big format non-fiction shows and an impressive array of fiction shows like The Kapil Sharma Show, Super Dancer, Kaun Banega Crorepati, Indian Idol, Dus Ka Dum, Comedy Circus, Cross Roads, CID, Crime Patrol, Mere Sai Shraddha Aur Shaburi, Vignaharta Ganesha, Yeh Un Dino Ki Baat Hai, Yeh Pyaar Nahi to Kya Hai, Porus amongst others. SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 93 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 332 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, e SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one o -Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition.
Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited.
For more details, please contact:
Sony Entertainment Television Kripa Nayak +91 9819826335 [email protected]
Swati Sharma + 91 9930423055 [email protected]