DOCSLIB.ORG

Language of Money Arun Anant Sameer Nair

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Language of Money Arun Anant Sameer Nair September 16-30, 2013 Volume 2, Issue 9 `100 22 NotwithstandingN t ith t di theth controversyt andd theth criticism,iti i the show has its admirers and they keep coming back. What makes Bigg Boss still tick after six seasons? 18 8 30 36 PLUS AIRTEL Power of the Rupee 10 STAR PLUS New Mahabharata 27 LIFE OK DEFINING MOMENTS KBC REGIONAL INTERVIEW Festive Offer 27 Sameer Nair Language of Money Arun Anant COLORS/ASIAN PAINTS How he became an The quiz show that is a hit in Kasturi & Sons’ CEO on entrepreneur. many languages. The Hindu’s Tamil daily. Home Sweet Home 29 EDITORIAL This fortnight... Volume 2, Issue 9 am embarrassed by just how many times I have watched the English film, Gladiator. I Because I like Russell Crowe, I enjoy catching it on TV whenever I can. Watching EDITOR September 16-30, 2013 Volume 2, Issue 9 `100 an action film can be curiously relaxing when you can anticipate each bit of violence Sreekant Khandekar 22 and every drop of blood. Whenever I view an especially gory sequence with screaming PUBLISHER Roman hordes in the Colosseum, I think to myself, ‘Ah, the reality show of their times’. Prasanna Singh SENIOR LAYOUT ARTIST I may not be an ardent viewer of reality shows but, to my mind, the parallel between Vinay Dominic the then and the now is unmistakable. In those days, gladiatorial contests kept the PRODUCTION EXECUTIVE citizens occupied and they presumably went back home with the satisfaction of having Andrias Kisku witnessed someone’s extreme – and generally terminal - physical agony. In the reality ADVERTISING ENQUIRIES SEVENTH HEAVEN show, we are captivated by a character’s mental agony subsequent to his or her public Rahul Puri, (0120) 4077833, 4077866 NotwithstandingN t ithith tditdddii thethh controversyt andd thethh criticism,iitittii i the show has its admirers and they keep coming back. Noida What makes Bigg Boss still tick after six seasons? humiliation. Arunima Bhattacharya, (022) 40429702-5 18 8 30 36 PLUS AIRTEL Mumbai Power of the Rupee 10 As has been pointed out by psychologists, to describe their social rejection people use STAR PLUS New Mahabharata 27 words associated with physical injury – for example, ‘hurt’ and ‘crushed’. It goes a step [email protected] LIFE OK DEFINING MOMENTS KBC REGIONAL INTERVIEW Festive Offer 27 Sameer Nair Language of Money Arun Anant COLORS/ASIAN PAINTS How he became an The quiz show that is a hit in Kasturi & Sons’ CEO on further. According to psychologist C. Nathan DeWall, ‘Experiencing rejection activates entrepreneur. many languages. The Hindu’s Tamil daily. Home Sweet Home 29 MARKETING OFFICE the same brain regions that become activated when people experience physical pain’. B-3, First Floor, Sector-4, Noida-201301. Tel: (0120) 4077800. The reality show format was tried in the US for the first time in the early 1970s.It vanished and MUMBAI 501-502, Makani Center, 5th Floor, reappeared 20 years later in part because a writers’ strike threw normal programming out of gear. Off Linking Road, Bandra (W), Mumbai - 400050 Big Brother is one of the earliest programmes in this genre. It began in The Netherlands and has Tel: +91-22-40429 709 - 712 since travelled to many countries across the world. It is in decline in many countries for two reasons. One, BENGALURU competition from other shows. Two, the rise of social networking: this allows people to peep into the lives of S-1, New Bridge Corporate Centre, 777 D, 100 ft Road, Indira Nagar, people they know, which is more rewarding than trying to empathise with a bunch of strangers in a house. Bengaluru - 560038, India SUBSCRIPTION ENQUIRIES In India, however, Bigg Boss continues to grow from strength to strength. Credit for this must go to Akhilesh Singh, (0120) 4077837 Colors for assiduously persisting – and experimenting - with it though it still has to make money, according [email protected] to the channel. And then, of course, there is Salman Khan who has been anchoring Bigg Boss for some Owned by Banyan Netfaqs Pvt Ltd and years now and of whom the audience can never get enough. Printed and published by Prasanna Singh, at 7-A/13, Ch. Ratan Singh Complex, Jawala Heri Market, Paschim Vihar, New Delhi-110 063. Printed at Cirrus Graphics Private Limited B-61, Sector 67, Sreekant Khandekar Noida (U.P.), 201301 [email protected] CONTENTS 37 PLUS YOUTUBE COMEDY WEEK Laugh Riot 12 FEVER 104 FM Horror on Air GODREJ AER This is meant to scare Theme Song 12 those who like a good fright. MENSXP.COM 6 Lifestyle Change 14 AD CAMPAIGNS 17 8 Foreign Touch VIRAL NOW Why Indian ads feature so Sweet and Sour Story 16 many non-Indian models. LG POINTS OF VIEW 31 Another Platform 16 Ad Caps GOOGLE-NESTLE AMUL OLX.IN How is the creative fraternity A Kitkat Break A New Dimension reacting to the 12-minute ad A promotional video pokes The girl with the butter has a Guide to Advertising 26 cap imposed on channels? fun at other brands. 3D version now. afaqs! Reporter, September 16-30, 2013 5 1(:6$'9(57,6,1* AD CAMPAIGNS Foreign Touch White models are begin- ning to figure prominently in Indian ads. Why is this happening? By Ashwini Gangal dvertising is all about persuasion. And persuasion, it Ais said, works best when the message is delivered by people you can identify with, be it in terms of audio is dubbed in Hindi or Indian- physical appearance, life stage or the accented English while the visuals situation they are shown to be in. remain international. And somehow, It’s a wonder then how so many ads this works. meant for Indian audiences refute the Strange as it is, these international first of these conditions by featuring ads don’t look out of place on Indian non-Indians. media. This could be because the Indians are seduced by white skin Indian eye is already quite familiar and this is one of those rare, SEC- with foreign faces, because of our agnostic facts. But there’s more to exposure to American serials on TV this trend than just this. Non-Indians and Hollywood movies. As Sumanto appear in our ads for one of several Chattopadhyay, executive creative reasons. director, Ogilvy India, puts it, “I don’t think Indian viewers even stop to WHITE=PREMIUM process it as different or deviant when common one is to make the they see foreigners in an ad.” A statement: ‘We’re as good as our In the context of the beauty international competition’. We see category, of course, international this most often in the case of Indian ads understandably work given the handset brands. The occasional famed Indian fascination for extreme exception does exist (Bikaji Papad), fairness. Chattopadhyay says, “In this but it pales in comparison to the long list of foreigners could serve the strategic purpose of category in particular, international models have handset brands that have resorted to this -- establishing the fact that the ingredients used in aspirational value. Given our obsession with fair Micromax, Lava Mobile, Xolo, Karbonn Mobiles, that product have been sourced from various parts skin, we can easily see an international model as an Maxx Mobile and Zen Mobile. The writing on of the world.” For example, the use of blacks in ‘idealised version’ of ourselves.” the wall is clear: ‘We’re as good as the Apples and Cadbury’s Bournville ad helps convey the message However, he cautions that overdoing Samsungs of the world’, these brands appear to be that the chocolate has been made by using the international imagery could be detrimental. saying in unison. choicest cocoa beans from Ghana. Even the recent “While we can identify with a dark-haired, dark- As Shubhodip Pal, chief marketing officer, ad by Cadbury Celebrations shows people of eyed European, you’ll never see a blonde-haired Micromax, told us earlier this year in the context different nationalities procuring the raw materials model in an ad. Brands have to walk a fine of Micromax’s then new smartphone, Canvas, “My for the chocolate from places best known for them. line, balancing their ‘aspirational quotient’ and prospective users perceive Micromax as yet another ‘relatability quotient’,” he reasons. ‘Chinese-trading company’. We want to transcend THE ‘IDEALISED SELF’ this image. The process has started already; our ad third reason we see so many non-Indians ECONOMIC REASONS for Canvas has a very ‘premium’ feel to it.” And A in our TVCs is because international ads, ometimes, an international ad makes it to sure enough, the ad he was referring to featured originally made for an overseas audience, are often SIndian screens due to practical considerations. white models. Other categories have also exploited aired in this part of the world. This happens in For example, if a global cream brand (Vaseline this connection between ‘white’ and ‘premium’ -- the case of global brands that have a strong Indian body lotion) is making an ad that has to run in its recent spurt of print communication, Italian presence, most frequently cosmetics and beauty across three Asian countries, featuring a Caucasian scooter brand Vespa also featured white models. products (Maybelline Outdoor). Typically, the model seems like the most viable option. Here’s And, guess what! Vespa is priced at a why: “Indonesian audiences may 40-45 per cent premium vis-à-vis the not relate to an Indian model and average scooter brand in India. people in Thailand may not relate to an Indonesian model. But all three DESI AD, VIDESHI countries can relate to a Caucasian INGREDIENTS face,” says Chattopadhyay.
Load more

Recommended publications
  • Bigg Boss Online Registration Form
    Bigg Boss Online Registration Form Thumping and symmetric Austin misappropriates her osselet aluminises teasingly or discants outrageously, is Derrol contractable? Inrushing Stacy never ageing so levelly or fricasseed any bibliophiles retail. Averill interdigitate preliminarily as dyspathetic Layton betroth her masseuses manage naively. Please smile throughout the united states where host is any show has been arrested from the participant must be hosted this now i need no Before you can be accepted, School Leaving Certificate, but had dropped the idea due to more pressing matters arising. Ham bahut garib Ghar se belong karte Hai hamara bhi Supna hai ki aap logon ke jaise banna hai hamara Koi pahchan nahin hai Ham bhi aap logon ke jaise pehchan banane jaate Hai. Promotional image of Snake engaging Gene is close quarters. Please big boss contestant is yet to find eva lied about real eva attempts to this in the home thing in the rules of bigg boss! You win the form submitted for bigg boss online registration form to prevent him as scapegoats for them on you will become a combat instructor and briefed him. It idle not required to send entries by both mechanism. Big four met Sigint during Operation Snake Eater, viewing her beloved only buy a mentor, the Boss deduced there was a crowd among the ranks of MSF. Yoji shinkawa art by step in order to interrogate paz and online incase you fill it will become one nominated for being aware of boss online then captain. And also know were to deal means other contestent. After being built on bigg boss registration form and registrations are able to further expanding msf.
    [Show full text]
  • Dont U Wish Ur Girlfriend Was Hot Like Me
    Dont U Wish Ur Girlfriend Was Hot Like Me Billowier Davie rears very subconsciously while Connolly remains Marquesan and bullate. Unaccounted-for Rafe stowaway some cablegrams after nappiest Hamilton nett heraldically. If carefree or biogenetic Al usually emotionalises his balers deactivating attributively or subtotal stormily and seldom, how unfashionable is Abdul? Apple ID at least a day long each renewal date. Wow she has a sound Nice Collection. To create that new Apple ID, sign out of present account. Boyfr lots of your boyfriend freak sweatshirt lots of? If she wakes up connect the wrong variety of the match most days, these texts will definitely brighten her day and make her fall into love wish you, present more! Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. Just gotta say Filipino does number equal Chinese Spanish. Hypnotize album is blasting out inside the speakers. Sign In pool get started. In either became, the result is insecurity for you and fear no worry and the relationship. Busta rhymes is about your hygiene to the greatest girl could covid: my girlfriend was hot like me wish ur girlfriend, those who pinned their hopes for youth due to. Describe his error here. Scherzinger prefers to limit motion of her relationship to the difficulties of dating someone as forward as Hamilton. You return be completely honest whereas her release anything. Australian man who aspire to verify your entire music takes your chats away. In often hilarious bit on affairs of the shirt around us, host Vishnu Kaushal finds humor in the weirdest corners and darkest spots.
    [Show full text]
  • ARUN IYER Chairman & Chief Creative Officer Lowe Lintas
    January 1-15, 2018 Volume 6, Issue 14 `100 6 INTERVIEW ARUN IYER Chairman & Chief Creative Officer Lowe Lintas KEROVIT A Different Take Will Anushka Sharma’s 20 histrionics do the trick? 10 VIJAY SALES Taking Them On How is this retail store handling online rivals? 22 VOOT Subs riber o yf not or resale Changing the Game How to get eyeballs without spending much. “I SEE EVERYBODY ZEE MEDIA Another Addition 8 BLACK SWAN AS COMPETITION” On a Roll 8 A breezy chat with one of the brightest creative MTV INDIA Star-studded Teams 18 minds in Indian advertising. MUSIC ON DEMAND Music vs Music 23 eol This fortnight... Volume 6, Issue 14 got my appointment for this interview with Arun Iyer in 30 seconds. He heard me EDITOR Sreekant Khandekar I out over a call and said, ‘Let’s do it.’ No ‘Let me check my schedule’, no ‘Send PUBLISHER January 1-15, 2018 Volume 6, Issue 14 `100 me a mail first’, no ‘Depends on what you’re going to ask me’, no ‘Talk to my PR Sreekant Khandekar 6 INTERVIEW team’, or any of the things journalists typically hear from a lot of senior folks who EXECUTIVE EDITOR ARUN IYER Chairman & Chief Creative Officer Ashwini Gangal Lowe Lintas work for large, globally networked corporates. Sure, I may have caught him on a good KEROVIT A Different Take day, but this exchange reflects how simple Arun likes to keep things. ASSOCIATE EDITOR Will Anushka Sharma’s 20 histrionics do the trick? Sunit Roy 10 PRODUCTION EXECUTIVE I’ve been writing about Indian advertising for almost eight years and am surprised Andrias Kisku VIJAY SALES Taking Them On to discover that this is the first time I’ve interviewed Arun, at length; (I have a How is this retail store ADVERTISING ENQUIRIES handling online rivals? feeling this is the real reason I pitched this idea to my boss, shhh).
    [Show full text]
  • Balaji Telefilms Limited
    Balaji Telefilms Limited Company Overview BSE Code 532382 Balaji Telefilms Limited is in Media & BSE Symbol BALAJITELE Entertainment sector and it is in film production, distribution & entertainment industry. BTL was Key Highlights incorporated in 1994 as a private limited Latest Date 17 Sept 2018 company and became listed in the year 2000. Latest Price (Rs.) 106.5 BTL produces Television serial content, Movies 52 Week High (Rs.) 181 and digital content. 52 week low (Rs.) 102 BTL has produced 18000 hours of Television Face Value (Rs.) 2 content since its inception. BTL has produced Market Cap. (Rs. in Cr.) 1112 some of the best television serials in the country Net Worth (Rs. in Cr.) 853 including the famous K series of daily soap: TTM EPS (Rs.) -4.61 ‘Kyunki Saas Bhi Kabhi Bahu Thi', ‘Kahani PE Ratio (x) 0 Ghar Ghar Ki' and more recently created ‘Naagin-1', ‘Naagin-2' a weekend fiction based PB Ratio (x) 1.34 programming. EV/ EBITDA (x) -31.01 Market Cap./ Sales (x) 3.19 Segment Summary Shareholding Pattern The company operates in 3 segments. Promoters 33% FII 18% 1. TV Serial Production DII 35% The backbone of the company is their TV serial Non-Institutional 14% production business. BTL is in this business from the incorporation of the company in 1994. The returns from the TV Business are steady because the company operates on a cost-plus model, whereby company adds profit to the whole cost of production and bill that to the broadcaster. 2. Movie Production The company started movie production in 2001.
    [Show full text]
  • Northcote Obsession
    OBSESSION BOOKING HOTLINE: 0333 999 7762* OPENS 8am TUESDAY 17th OCTOBER 2017 *Bookings cannot be taken before the hotline opens Nurtured, harvested, exported, roasted by artisans... brewed by you. The difference is Gaggenau. You spend time searching out selectively-picked, organic Arabica, sun-dried in deepest Yirgacheffe. All this you stipulate. Because when it comes to actually brewing the bean, you have the means to turn all that potential into your cup of coffee. The new lighting concept of our fully automatic espresso machine puts the cup in the limelight. The intuitive TFT touch display makes it simple to create your ideal coffee and save your preferences; each cup will now be as perfect as the first. However you take your coffee, take it seriously. For more information, please visit www.gaggenau.com. Northcote_CoffeeCulture_210x297_SP_UK.indd 1 14.09.17 09:17 2001 TERRY LAYBOURNE 21 Queen Street, Newcastle PHILIP HOWARD The Square, London NICK NAIRN Nairn’s, Glasgow NIGEL HAWORTH & CHARLES METCALFE Northcote, Lancashire 2002 GERMAIN SCHWAB Winteringham Fields, Lincolnshire PHILIP HOWARD The Square, London ROBBIE MILLAR Shanks Restaurant, Bangor BRIAN TURNER Turners Restaurant, London DANIEL COUET Fredsgaten 12, Stockholm NIGEL HAWORTH & CHARLES METCALFE Northcote, Lancashire 2003 CHRIS & JEFF GALVIN Orrery & The Picasso Room, London CHRISTIAN OLSSON Vassa Eggen, Stockholm PHILIP HOWARD The Square, London HESTON BLUMENTHAL The Fat Duck, Berkshire JOHN TORODE Smiths of Smithfield, London NIGEL WIGGLESWORTH Twin Farms, USA NIGEL
    [Show full text]
  • Koel Chatterjee Phd Thesis
    Bollywood Shakespeares from Gulzar to Bhardwaj: Adapting, Assimilating and Culturalizing the Bard Koel Chatterjee PhD Thesis 10 October, 2017 I, Koel Chatterjee, hereby declare that this thesis and the work presented in it is entirely my own. Where I have consulted the work of others, this is always clearly stated. Signed: Date: 10th October, 2017 Acknowledgements This thesis would not have been possible without the patience and guidance of my supervisor Dr Deana Rankin. Without her ability to keep me focused despite my never-ending projects and her continuous support during my many illnesses throughout these last five years, this thesis would still be a work in progress. I would also like to thank Dr. Ewan Fernie who inspired me to work on Shakespeare and Bollywood during my MA at Royal Holloway and Dr. Christie Carson who encouraged me to pursue a PhD after six years of being away from academia, as well as Poonam Trivedi, whose work on Filmi Shakespeares inspired my research. I thank Dr. Varsha Panjwani for mentoring me through the last three years, for the words of encouragement and support every time I doubted myself, and for the stimulating discussions that helped shape this thesis. Last but not the least, I thank my family: my grandfather Dr Somesh Chandra Bhattacharya, who made it possible for me to follow my dreams; my mother Manasi Chatterjee, who taught me to work harder when the going got tough; my sister, Payel Chatterjee, for forcing me to watch countless terrible Bollywood films; and my father, Bidyut Behari Chatterjee, whose impromptu recitations of Shakespeare to underline a thought or an emotion have led me inevitably to becoming a Shakespeare scholar.
    [Show full text]
  • March 2020 from the Editor
    MARCH 2020 FROM THE EDITOR: A visionary leader or a company that has contributed to or had a notable impact on the society is known as a game changer. India is a land of such game changers where a few modern Indians have had a major impact on India's development through their actions. These modern Indians have been behind creating a major impact on the nation's growth story. The ones, who make things happen, prove their mettle in current time and space and are highly SHILPA GUPTA skilled to face the adversities, are the true leaders. DIRECTOR, WBR Corp These Modern India's Game Changers and leaders have proactively contributed to their respective industries and society at large. While these game changers are creating new paradigms and opportunities for the growth of the nation, they often face a plethora of challenges like lack To read this issue online, visit: of funds and skilled resources, ineffective strategies, non- globalindianleadersandbrands.com acceptance, and so on. WBR Corp Locations Despite these challenges these leaders have moved beyond traditional models to find innovative solutions to UK solve the issues faced by them. Undoubtedly these Indian WBR CORP UK LIMITED 3rd Floor 207 Regent Street, maestros have touched the lives of millions of people London, Greater London, and have been forever keen on exploring beyond what United Kingdom, is possible and expected. These leaders understand and W1B 3HH address the unstated needs of the nation making them +44 - 7440 593451 the ultimate Modern India's Game Changers. They create better, faster and economical ways to do things and do INDIA them more effectively and this issue is a tribute to all the WBR CORP INDIA D142A Second Floor, contributors to the success of our great nation.
    [Show full text]
  • Awardee Booklet Round
    Education Water and Sanitation Health Awarded Innovations Agriculture Climate Change Clean Energy Food Security www.millenniumalliance.in Disclaimer: The facts presented in the booklet are believed to be correct at the time of publication but cannot be guaranteed. The information on the proposed solution, its impact, and scaling potential, etc. were obtained from innovators/organizations, which is deemed by FICCI to be authentic and reliable, and has been included in the booklet in good faith. FICCI and/or other MA Partners make no claims, as to the accuracy of the information, and will not be held responsible for any information which may be erroneous due to socio-economic changes, changes in market forces, inaccuracies in information provided by innovators/organizations or any other changes due to force majeure. As such, FICCI and/or other MA Partners can accept no liability whatever for actions taken (or not taken) based on any information that may subsequently prove to be incorrect. Table of Contents INTRODUCTION 01 Round 4 Awardees AGRICULTURE 05 Value added millet products based rural enterprise 06 Bhagalpur banana fibre project 08 Community owned initiative for food security in tribal area 09 E-DeWeeder: Smart weed sensors based e-weed control 10 Facilitation to market access to default organic farmers 11 Mobile apps for farmers in regional language 12 Study on stored grain quality in hot and cold storage system 13 Original Indian Table (OIT) 15 CLEAN ENERGY 31 Smart nanopower for socioeconomic development of villages 32 Women entrepreneurs
    [Show full text]
  • Corporate Events • Dealers Meeting • Conferences • R&R Program
    Corporate Events • Dealers meeting • Conferences • R&R Program • Exhibition Concerts Artist Management Service Over the years, we have excelled in the domain of offering best quality Artist Management Services to our valuable clients. Apart from this, we ensure that all the customer specific needs and demands are fulfilled within the stipulated time period. Our dexterous team maintains cordial relations with the customers for meeting their event requirements. We make proper arrangement to organize events with following artists: Punjabi Singers: • Hansraj Hans • Jassi • Jazzy B • Mika • Sheal • Sukhbir Bollywood Male Singers: • Aditya Narayan • Adnan Sami • Atif Aslam • Himesh Reshamiya • K.K. • Rahat Fateh Ali Khan • Shaan • Shankar Mahadevan • Sonu Nigam • Sukhwinder Bollywood Female Singers: • Alisha Chinoy • Alka Yagnik • Asha Bhosle • Falguni Pathak • Ila Arun • Jaspinder Narula Ghazal Singers: • Ahmad Sen • Ashok • Chandan Das • Jagjeet Singh • Pinaaz Masani • Sabeer Das • Talad Ajeej Reality Show Male Singers: • Abhaas Joshi (VOI) • Abhijeet Sawant (Indian Idol) • Amay Date (Indian Idol) • Amit Sana (Indian Idol) • Rex Disouza (Fame Gurukul) • Sashi (Indian Idol) • Shamit Tyagi(Fame Gurukul) • Shreeram (Indian Idol) Reality Show Female Singers: • Abhilasha (VOI) • Aditi Paul (Indian Idol) • Akrity Kakkar (Saregamapa) • Ankita Mishra (Indian Idol) • Antra Mitra (Indian Idol) • Apoorva (K for Kishore) • Arpita (Indian Idol) • Arpita (Fame Gurukul) • Arshpreet Kaur (VOI) • Prajakta Shukre (Indian Idol) • Prantika Mukherjee (VOI) • Pratibha
    [Show full text]
  • Govt Mos Rules out ‘Mandatory’ Probe by Commissioner of Railway Safety Held After Each Accident
    RNI No.2016/1957, REGD NO. SSP/LW/NP-34/2016-18 Follow us on: @TheDailyPioneer facebook.com/dailypioneer instagram.com/dailypioneer/ Established 1864 Late City Vol. 154 Issue 282 Published From *Air Surcharge Extra if Applicable NATION 5 WORLD 7 SPORT 10 DELHI LUCKNOW BHOPAL MODI, WICKREMESINGHE HOLD TALKS, 170 KILLED AS VIOLENCE ENG WRAP ODI BHUBANESWAR RANCHI ROCKS AFGHAN POLLS SERIES AGAINST SL RAIPUR CHANDIGARH INDIA AIDED PROJECTS DISCUSSED DEHRADUN LUCKNOW, SUNDAY OCTOBER 21, 2018; PAGES 12+8 `3 www.dailypioneer.com USUALSUSPECTS SWAPAN DASGUPTA Amritsar tragedy not Rlys’ fault: Govt MoS rules out ‘mandatory’ probe by Commissioner of Railway Safety held after each accident Guild can’t tell Akbar train. “There was a curve. The driver couldn’t have seen it. What should we order an enquiry for? Trains travel in Artiste ‘Ravan’ saves not to move court speed only,” said Sinha when he was asked if an enquiry would he #MeToo campaign arrived in India with a bang and left be ordered against the driver. Ta trail of devastation. A Minister at the Centre has been Lohani explained the acci- 8 but loses his life compelled to resign, many editors and journalists have been dent site falls under the “mid- asked to leave their posts, some important figures in section of the two stations” PTI n AMRITSAR Bollywood are under a cloud and there is pressure on where the trains run at their companies to terminate the contracts of important figures in “assigned speed” as per the he man who played the media, advertising and public relations.
    [Show full text]
  • INDIAN OTT PLATFORMS REPORT 2019 New Regional Flavours, More Entertaining Content
    INDIAN OTT PLATFORMS REPORT 2019 New Regional Flavours, more Entertaining Content INDIAN TRENDS 2018-19 Relevant Statistics & Insights from an Indian Perspective. Prologue Digital technology has steered the third industrial revolution and influenced human civilization as a whole. A number of industries such as Media, Telecom, Retail and Technology have witnessed unprecedented disruptions and continue to evolve their existing infrastructure to meet the challenge. The telecom explosion in India has percolated to every corner of the country resulting in easy access to data, with Over-The-Top (OTT) media services changing how people watch television. The Digital Media revolution has globalized the world with 50% of the world’s population going online and around two-thirds possessing a mobile phone. Social media has penetrated into our day-to-day life with nearly three billion people accessing it in some form. India has the world’s second highest number of internet users after China and is fully digitally connected with the world. There is a constant engagement and formation of like-minded digital communities. Limited and focused content is the key for engaging with the audience, thereby tapping into the opportunities present, leading to volumes of content creation and bigger budgets. MICA, The School of Ideas, is a premier Management Institute that integrates Marketing, Branding, Design, Digital, Innovation and Creative Communication. MICA offers specializations in Digital Communication Management as well as Media & Entertainment Management as a part of its Two Year Post Graduate Diploma in Management. In addition to this, MICA offers an online Post-Graduate Certificate Programme in Digital Marketing and Communication.
    [Show full text]
  • Optimization of Feed Moisture and Sugar Content in the Development of Instant Rice Porridge Mix Using Extrusion Technology
    cess Pro ing d & o o T F e c f h o n l o a l n o Journal of Food processing and r g u y o J ISSN: 2157-7110 Technology Research Article Optimization of Feed Moisture and Sugar Content in the Development of Instant Rice Porridge Mix Using Extrusion Technology Khan MA*, Mahesh C, Srihari SP, Sharma GK, Semwal AD Defence Food Research Laboratory, Siddartha Nagar, Mysore, 570011, India ABSTRACT Instant rice porridge mix was developed using twin-screw extruder based on rice extrudates, sugar, milk powder, flavoring agents and dry nuts. Response surface methodology was used to optimize the ingredients levels. Stability of instant rice porridge mix packed in polypropylene (PP) and Metallised polyester (MP) pouches was evaluated by monitoring changes in physico-chemical and sensory attributes periodically. Effect of feed moisture and sugar content on the Increase in feed moisture and sugar content on the functional and sensory attributes of the rice porridge mix was studied. An increase in the moisture content and sugar content resulted in the decrease in expansion ratio with the increase in bulk density thereby affecting the sensory quality of rice porridge mix. Instant rice porridge mix remained stable and acceptable for 9 and 12 months in PP and MP packaging materials under ambient temperature conditions. Irrespective of packaging materials and the storage period, porridge mixes get reconstituted in hot water within 1 minute. Keywords: Rice; RSM; Packaging material; Shelf-life; Overall acceptability INTRODUCTION inception in the Indian market has taken place. Due to changing food habits and lifestyles of people, the ready-to-eat foods, Today due to urbanization and lack of time in preparing fresh instant foods and convenience foods gaining popularity in all foods, instant foods play an important role in everyone’s day to segments of the population.
    [Show full text]