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Community and Club Brad Paatsch Looks at the Development of Modern Elite Training and Administration Facilities for Sport

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Community and Club Brad Paatsch Looks at the Development of Modern Elite Training and Administration Facilities for Sport West Coast Eagles new training base at Perth’s Lathlain Park. A junior AFL clinic with the Fremantle Dockers. Community and Club Brad Paatsch looks at the development of modern elite training and administration facilities for sport odern elite training and administration facilities development on the oval. The site is uniquely located on the (ETAF) come in varied shapes, sizes and locations train line into the city with the club relinquishing its lease rights Mwith every facility scoped and planned for the unique to land around the oval to government who have, in turn, sold requirements of the user club or organisation. the land to the private sector for residential development and These types of facilities focus on many different aspects used part proceeds from this to fund the Club’s development. including elite training, professional administration, community Importantly the Claremont Football Club development engagement, commercial enterprise, commercial partner includes a PTA basement car park, paid for by the PTA, integration, education and other further diversified opportunities. servicing train users and providing commercial tenancy space There have been several exciting recent developments that for the club to exploit. The club has used this tenancy space have shown what is possible and more, paving the way for the to create an annuity stream for the Club by hiring this space next generation of ETAFs that continue to evolve with an array for use as commercial tenancy including a gymnasium, sports of opportunities yet to be tested and explored. medicine/physiotherapy practice and function facilities for Opportunities exist for innovation in relation to the community. community use. Clubs are continuously looking at ways that they can integrate It must be noted that the prime purpose of many of these into the community in new and innovative ways. Some of them developments is for elite training and there have been some involve establishing in new and growing community locations. very good examples of facilities in which this is the sole or For example, the Fremantle Football Club facility within the primary purpose. The Western Australian Institute of Sport Cockburn Aquatic and Recreation Centre south of Perth in (WAIS) facility in the Perth suburb of Mount Claremont is an Western Australia is a landmark development for elite sports excellent example of a facility designed solely for elite use. The and community integration - this case study is examined in $30 million plus Western Australian Government-funded WAIS detail later in this paper. Other examples include the soon-to-be- facility is 5000 metre² of purpose-built training, recovery and developed Brisbane Lions facility in Springfield, Queensland; analysis facilities that provide Western Australian elite athletes and the proposed future redevelopment of North Melbourne with world’s best practice facilities in which to optimise their Football Club Arden Street Precinct in Victoria [which already performance. provides a good example of a community integrated facility]. The new $60 million West Coast Eagles facility is the next There may be another level of community integration with level in ETAF and professional sporting facilities - creating the Hawthorn Football Club’s new proposed facility at Dingley, a benchmark for these types of developments with state-of- Victoria, where the Club will be leading the development of a the-art elite training space, recovery facilities, professional facility for both the Club and the community. administration and multi-media facilities, commercial and Recent times have also seen clubs develop innovative commercial partner spaces, and two ovals. property development models by partnering with government One crucial aspect to the development of many modern and government agencies. Claremont Football Club’s recent ETAF facilities is the relationship with the local community and development at Claremont Oval in Perth, is one such example integration of the facility with community. where the club has worked with the Western Australian As the development of the next generation of facilities Government and the Public Transport Authority of Western progress I believe the focus in development will move to a Australia (PTA) to create a new sporting and residential number of key areas: precinct incorporating an ETAF and commercial facilities •Further integration into the community, with community for the Claremont Football Club and residential apartment facilities providing even greater benefit to both the club and 52 Australasian Leisure Management Issue 136 2019 sector funding in an area historically funded by government. As facilities further develop I see the opportunity for the incorporation of elements from modern day stadium design. Inner sanctum premium experience facilities at Stadium’s such as the Field Club and Coach’s Club at Optus stadium will be replicated in a downgraded capacity to provide inner sanctum experiences for members and supporters on non-match days, thereby extending the match day activation with members and supporters beyond match day. Rest assured the development of ETAF facilities will continue with exciting opportunities to be explored as we embark on the The Dockers training and administration base at the Cockburn ARC (above and below). next stage of facility development. the community and further incentivising the all important The industry has undergone some major changes in recent Government investment in the facilities; years. There have been several cutting-edge Australian •Further development of multi-media facilities with growth in ETAF developments expanding considerations and pushing size and complexity; boundaries beyond purely elite training purposes. Through •Increasing partnerships between clubs/sporting organisations case studies within this paper, some key and landmark and other stakeholders for development of these facilities, developments in the elite sports arena are demonstrably paving including but not limited to Government, Universities and the the way for a new generation of ETAFs - forever changing the property development sector. approach, design and delivery of these facilities. •Locating the facilities in key development regions where new As evidenced by the success of these forward-thinking and redeveloped facilities are required and where the club/ developments, the strategy driving this close stakeholder sporting organisation can benefit from the growing population. and community collaboration coupled with a widened scope •The expanded incorporation of commercial facilities into to develop multi-purpose, multi-use and integrated facilities developments to further improve the sustainability of both the derives greater return on investment and offers other facility and the club/sporting organisation. commercial benefits. Importantly, it also breaks down borders •Greater expansion and integration of commercial property between government, private sector and community to deliver development and investment into the facilities. I foresee a premier facility that offers value to all. commercial property developers investing in integrated property Brad Paatsch is the Managing Director of Paatsch Group, development with accommodation for retirement living, student a leading sport and leisure consulting firm. He led the accommodation, short stay and hotel accommodation and development of the Cockburn ARC, joint community and even residential units incorporated into future facilities. Fremantle Football Club elite administration and training The opportunity for commercial property integration, in facility. particular, is an exciting one that opens up prospects for private He can be contacted on E: [email protected]. The Cockburn ARC The $110 million, 24,000 metre² integrated facility with state- of-the-art sporting, community and educational facilities sets a new benchmark, both in Australia and internationally and incorporates the following components into one integrated regional facility: • 50 metre 10 lane outdoor multi-purpose competition and water polo swimming pool. • 25 metre indoor swimming pool. • Program and learn-to-swim pool. • Children’s aquatic play area and splash pad. A world’s best practice example of an integrated elite and • Fully accessible hydrotherapy pool and aquatic recovery community facility is the Cockburn ARC (aquatic, recreation pools. and community) facility located at Cockburn Central West • Regional multipurpose indoor sporting centre, inclusive of six about 20 kilometres south of Perth. Cockburn ARC is a fully highball courts. integrated ETAF, community aquatic, education and sport • Multi-purpose community oval/pitch. facility involving the City of Cockburn, Fremantle Football Club • Community café. and Curtin University. • Administration offices for the Fremantle Football Club. This facility serves a catchment of more than 207,000 • Professional permanent training facilities for the Fremantle people in Perth’s rapidly growing south west corridor and Football Club and other elite athletes in the region. provides significant reach into the broader region and creates • AFL standard oval. and leverages partnerships between government, elite sport, • Sport store inclusive of the Fremantle Football Club retail education and the community. shop. The facility services the needs of the local community, • Wellness and fitness studios including gymnasium, program provides a dedicated home to better meet the Dockers’ and its rooms and rehabilitation facilities.
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