Rollins Alumni Record, January 1959 Rollins College Office Ofa M Rketing and Communications

Rollins College Rollins Scholarship Online Rollins Magazine Marketing and Communications Winter 1959 Rollins Alumni Record, January 1959 Rollins College Office ofa M rketing and Communications Follow this and additional works at: http://scholarship.rollins.edu/magazine Recommended Citation Rollins College Office of Marketing and Communications, "Rollins Alumni Record, January 1959" (1959). Rollins Magazine. Paper 186. http://scholarship.rollins.edu/magazine/186 This Magazine is brought to you for free and open access by the Marketing and Communications at Rollins Scholarship Online. It has been accepted for inclusion in Rollins Magazine by an authorized administrator of Rollins Scholarship Online. For more information, please contact [email protected]. ROLLINS ALUMNI RECORD No. 1 JANUARY, 1959 VOL. XXXVI FINANCING FOR THE FUTURE The Importance of College Development Programs A development program that wages a continuous campaign for financial support is today an inescapable ne- cessity for any college or university which aims to remain or become strong. Funds adequate to its mainte- nance and growth must be procured from all potential sources of support. This fact is as cogent for publicly controlled institutions as for the privately controlled, which, except for tuition income, are almost wholly gift sup- ported. Henry Adams a half century ago wrote, "The whole problem of education is one of its cost in money." This is at least the chief problem today. Various solutions which have been tried during more than three centuries of higher education in the United States all add up to the constant search — using the most systematic methods — for adequate support by the responsible officers and friends of each institution. Money raising is no longer one man's burden, that of the multiple-duty president. Neither is it a problem to be solved by a one-shot treatment. It is a permanent problem Over onn Central Florida Alumni turned out to welcome Acting Alumni Director Lloyd Wagnon and his wife Jean, and Dean and Mrs. Schiller Scroggs, which can be dealt with only on a con- on the right, at the Alumni Open House on Sunday, December 14. Mr. tinuous basis. Hence a development Wagnon is also Assistant to the President for Public Relations and Develop- program is an inevitable part of the ment. Dean Scroggs served as Dean of the School of Arts and Sciences at administrative machinery of a college or university. Oklahoma State University for 23 years. Acquiring Means Adequate to the Purposes DR. ROSS HEADS NUCLEAR RESEARCH PROJECT Higher education is in the best the means by which the properties of sense of the phrase a "growth indus- A nuclear research project based on try." Always it should aim to grow in spectroscopic analysis of the atom is the nucleus of the atom can be deter- mined. The form of spectroscopy used quality. Frequently, in response to the being carried out on the campus by demands of American society, it must physics teacher, Dr. John Ross. by Dr. Ross was made possible by the development of enriched isotope ma- increase the scope of its services. This is one of a series of little terial at Oak Ridge, Tennessee. Quantitatively — as today — it often known but important programs has to cope with expanding enroll- providing the basis for badly needed The research project has been sup- ments. Higher education cannot with theoretical understanding of the atom ported by the Research Corporation success do any of these things spas- itself. Such an understanding could, of New York which has just sent a modically or by ephemeral means. in turn, give grounds to developments $2,000.00 grant for the continuation of The basic importance of a develop- as far reaching as the splitting of the the study. This brings their total sup- ment program is that it enables a col- port to about $10,000.00. lege or university to chart its growth, atom. to anticipate emergencies, and to meet Dr. Ross has used senior physics the legitimate, considered needs of all majors to assist in this study, now parts of the institution. in its fourth year. This year the re- PLAN AHEAD An excellent example is provided by search assistant is Richard Anderson, Carleton College, Northfield, Minne- Orlando. During the last four years The classes ending in 4 and 9 will sota, to name but one. As far back as the following alumni have helped: hold their reunions next April 24, 25 1930 the College carefully defined its Blair Browder, Orlando, now with the and 26 on the Rollins campus. Scotty objectives at nearly $11.1 millions. Martin Co.; James Simmons, Orlando, Witherell, '51, is chairman of the Moreover, the College defined the now with the Army Ballistics Agency alumni reunion committee. Many sources from which this money would at Huntsville, Ala.; Joseph Mulson, have to be procured. The public, it Longwood, now at the graduate school events are being planned designed to said, rather than the students, must of physics, Pennsylvania State Uni- give all classes a good opportunity to provide the physical plant and endow- versity; Dennis Richard, Ocala, now renew old friendships, see the Rollins ment funds, as well as current funds at the North Carolina State Graduate campus, ask questions, give advice, en- to take care of about 45 per cent of School of Physics; and James Bred- the expenditures for educational pur- iger, now doing graduate work in joy a picnic on the lake, meet old and poses. Additional funds for scholar- physics at Vanderbilt. new faculty, plus exposing themselves ships, both endowed and current, and to the opportunity to give serious for revolving student-loan-funds would The project centers around the also be sought. analysis of the light given off by the thought to the past, present and fu- atom (spectroscopy) which is one of ture of Rollins. (Continued on Page 2) THE ROLLINS ALUMNI RECORD FINANCING (Continued from Page 1) This was a major undertaking which required many new sources of gifts. Thus in 1941 an Alumni Fund with a full time director was established, and in 1948 the position of vice-president in charge of public relations and fund- raising was created. Since then a full time news bureau director has been employed, and the editor of college publications put on a full time basis. These individuals, together with the alumni director and their staffs, are all responsible to the vice-president. This expanded development staff has assisted the president in extend- ing the sources of gifts to the institution. During the last ten-year period, 25,000 gifts totalling almost $500,000 have been given to Carleton by the alumni alone. This total represents an increase of 454 pet. in the number and 400 pet. in the amount, compar- ed to the previous decade 1936-1945. Gifts from parents of present and for- mer students who are not themselves alumni of Carleton increased from about $20,000 in 1945 to $367,810 in 1955. But spreading the base has been only a part of the story. Individual gifts have been on as high a scale as at any time in Carleton's history. In 1952 an anonymous donor pledged stocks valued at $1 million as endowment for a new library, provided $1.5 millions could be raised in bona fide subscriptions in two years for the building itself. By 1954 the $1.5 millions had been subscribed by only 250 donors, with 10 percent giving 90 per cent of the total. By that time the original $1 million in securities for endowment had increased in value to $1,313,038, making a grand total for the project of $2,800,000 — the largest gift in the College's history. The Development Program Rollins opened its home basketball stand with a win over University of Any institution of higher education Toronto 77-67. The Tars captains this year are co-captains Gary Gabbard (left) which aims to be strong must follow a of Hazard, Kentucky, and Boyd Coffie of Athens, Tenn. Team record is now similar course. Its needs must be re- 2-9 with eight more home games and five road games left to play. ported and weighed into the total may be deemed necessary and each for the varied work of the Program. fund-raising program by representa- with a chairman selected from the Most Development Programs, as tives of all the institution's leadership policy committee, to work actively in they should, include the Alumni Fund. group: trustees, faculty, administra- seeking: For this is a major key to the whole tion, alumni, and other friends. All of money-raising program of an institu- these elements, not the president 1. Annual gifts through the Alumni tion of higher education. The funds alone or his immediate corps of as- Fund. which it garners in a year's time are sistants, have a responsibility in the 2. Gifts from parents (those of in themselves increasingly important raising of funds. Central organization members of classes now in and to tightly budgeted colleges and uni- and shared responsibility are the twin recently graduated from college). versities. Above and beyond this is the props of an effective Development 3. Gifts from corporations in busi- demonstrated fact that the annual Program. ness and industry. fund, which helps most contributors It should supervise all fund raising. 4. Gifts from alumni and other spe- form the habit of regular giving to Since it must have the leadership of cial friends for capital purposes: income, also developes an appreciation trustees, the Development Program is special endowments (as of pro- for indispensable capital benefactions. an official part of the institution.

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