ISSN 2319 – 1953 International Journal of Scientific Research in Computer Science Applications and Management Studies

A survey on various Social Media with references to user’s utilization Dr.K.Mohan Kumar1*, R.Nandhini2 1Head, 2Research Scholar, PG & Research Department of Computer Science, Rajah Serfoji Government College, Thanjavur(dt), T.N India *Corresponding Author: [email protected]

Abstract— Social media is one of the emerging technologies in this messages, and other content (as videos).” “The exchange of world. It is an online communication channel dedicated to information or services among individuals, groups, or likeminded community people for content sharing and institutions; specifically: the cultivation of productive collaboration of thoughts. It helps to the information sharing relationships for employment or business.” There are many between one people to another person. Peoples are like to share ideas about the first occurrence of social media. Throughout their posts, images, videos and audios on social networks. Now a day it is one of the best ways to connect friends and likeminded much of human history developed technologies that make it people. Social media connects humans all over the world. It is used easier for us to communicate with each other. The earliest for instant communication. Peoples get satisfaction when they see information encountered by the writers of this article referred to the comments and likes on their own posts. In this work the users 1792 and the use of the telegraph to transmit and receive of social media are analyzed based on different criteria. messages over long distances. During the 1960s, the public saw the advent of email. The internet was not available to the public Keywords— SocialMedia, Community people, informtion sharing until 1991. Email was originally a method to exchange messages from one computer to another, but both computers were required I. INTRODUCTION to be online. Today, email servers will accept and store Social media are interactive computer-mediated technologies messages which allow recipients to access the email at their that facilitate the creation and sharing information, ideas, career convenience. In 1969, ARPANET, created by Advanced interests and other forms of expression via virtual communities Research Projects Agency (ARPA), a U.S. government agency, and networks. Social media services via web-based technologies was developed. ARPANET was an “early network of time- on desktops and laptops or download services that social media sharing computers that formed the basis of the internet”. [3] functionality to their mobile devices (e.g. smart phones, and tablets). Users engage with these electronic services. Create Social Media in Technology highly interactive platforms through which individuals, The students get to learn through social media differently communities, and organizations, share, co-create, discuss, and enabling them new information and are also to communicate are modify user-generated content or pre-made content posted easily with others. The communication exchanged is irrelevant online. Some of the most popular social media websites, over to studies and does not help them any manner to improve their 100 million registered users, include: Face book, YouTube, we learning. Social media helps conversations to reach a wider chat, Instagram, Twitter and Tumblr. The development of social audience leveraging the "long tail" concept, which means media started off with simple platforms such as sixdegrees.com. conversations that can be conveyed to different forums. There The social network revolution has led to the rise of the network are several communication channels in an organization that sites.[1] Social media outlets operate in a dialogic transmission include meetings, phone calls, and emails. The communication system (many sources to many receivers).Traditional media channels have their own limitations such as forgetting a message, which operates under a mono-logic transmission model (one missing to take notes during a meeting, and searching for source to many receivers).[2] information in a huge list of emails which can be challenging. Use of social media web sites has increased the channels of HISTORY OF SOCIAL MEDIA communication and its effectiveness in the organization. The In 1990 people want to develop their business using a new social media acts as a source to allow people to generate and method. They found the fastest way to grow a business entity is share their ideas. Through communication and collaboration, one through social media and networking. Many social networking can increase the overall effectiveness of a team. Companies must sites emerged to ease interaction with people that share common allow their employees leverage their networks if they have a interest in music, education, movies and so on. It is difficult to well-built social profile. Social media will enable collaborating study social media without encountering the phrase social without leaders in their respective industries. Moreover, this will networking. The Merriam-Webster dictionary defines social help the employees stay up to date with the latest developments media as “forms of electronic communication (as Web sites for in the industry and also stay connected with the top leaders. social networking and blogging) through which users create online communities to share information, ideas, personal IJSRCSAMS Volume 8, Issue 3 (May 2019) www.ijsrcsams.com

ISSN 2319 – 1953 International Journal of Scientific Research in Computer Science Applications and Management Studies

Practical implication: The study confirms that is good means and researchers of computer ethics, technological to approach the students through social media might boost the communication, positive psychology and philosophy too. education in an easier way. [4] Educators have the great responsibility of introducing students to technology and melding their attitude towards it, so that they Social Networking: grow up to use social networks with a bent of mind that Many social networking sites were created in the 1990s. Some maximizes their well-being. [6] examples include Six Degrees, Black Planet, Asian Avenue, and Move On. In addition, blogging services such as Blogger and Social Media in Business Opinions were created. Opinions are a site where consumers can Advertising is used to promote the business to the largest read or create reviews of products. Napster was a software audience at some extent. The whole world is open for doing application that allowed peer-to-peer files sharing. Third Voice business. Social media can be used to promote their business to and Napster were two software applications created in the 90s some level. It helps to increase the profits and achieves the that have since been removed from the market. Third Voice was targets of Business. Social media is the new buzz area in a free plug-in that allowed users to post comments on WebPages. marketing that includes business, organizations and brands helps In 2000 social media received a great boost with the to create news make friends, make connection and make witnessing of many social networking sites springing up. This followers. Business use social media to change can accomplish highly boosted and transformed the interaction of individuals business objectives, increasing annual sales of the organizations. and organizations who share common interest in music, Social media provide the benefit as a communication platform education, movies, and friendship, based on social networking. that two way communication between company and stock In 2001, fotolog, sky blog and Friendster were launched, and in holders. Customer can connect and interact with business on a 2003, MySpace, LinkedIn, last fm, tribe.net, Hi5 etc. In 2004, more personal level by using social media. If an organization popular names like Face book Harvard, Dogster and Mixi uses social media to develop the existing brand, social media evolved. During 2005, big names like Yahoo 360, YouTube, and gives the business a new voice. Social media can make their cyword published. [5] strategy to promote their organization. A market, or marketplace, is a location where people regularly gather for the purchase and LIST OF SOCIAL NETWORKING WEBSITES sale of provisions, livestock, and other goods. Throughout the medieval period, increased regulation of marketplace practices, especially weights and measures, gave consumers confidence in the quality of market goods and the fairness of prices. In many countries, shopping at a local market is a standard feature of daily life. [7] Social Media in Science Data from social media can be also used for different scientific approaches. One of the studies examined how millions of users interact with socially shared news and show that individuals’ choices played a stronger role in limiting exposure Significance of the Study to Social Media to cross-cutting content. Massive amounts of data from social India is the second largest country in the world in terms of platforms allow scientists and machine learning researchers to population and a fast growing economy that is going through extract insights and build product features. [8] social, political and economic changes. This is the a study like Social Media in Interpersonal Relationship this one is important, as it has the potential to provide reliable empirical evidence that identifies to the exhibiting of virtues Social media is used to fulfil perceived social needs, but not online is affected by Face book usage. Results of the study will all needs can be fulfilled by social media. For example, lonely be beneficial for software companies such as Face book in individuals are more likely to use the Internet for emotional coming up with improvements of social networks in ways that support is not lonely. Together as she discusses how people maximize the positive influence on human virtues. The results confuse social media usage with authentic communication. She could even help the government to understand the world of posits that people tend to act differently online and are less social networking and its impact on the people of the nation, and afraid to hurt each other's feelings. Social media without factor it in as they make cyberspace related policies. In addition, sending or receiving messages does not make people feel less since technology has become an important channel for lonely unless they were lonely to begin with. Checking updates communicating people’s thoughts and habits, it becomes crucial on friends’ activities on social media is associated with the to consider how it affects development and formation of moral meting group. This has both positive and negative practices online. So a study like this will also benefit educators features. Teenagers and young adults befriend people online IJSRCSAMS Volume 8, Issue 3 (May 2019) www.ijsrcsams.com

ISSN 2319 – 1953 International Journal of Scientific Research in Computer Science Applications and Management Studies whom they don't know well. This opens the possibility of a child maintained by the social media organization. Social media being influenced by people who engage in risk-taking facilities the development of online social networks by behaviour. [9] connecting a users profile with those of other individuals or groups. Social Networks can act as valuable tools for Social Media in Youth Communication professionals. They achieve this by assisting young Social media has allowed for mass cultural exchange and professionals to market skills and seek business opportunities. intercultural communication. The emergence of social media Social networking sites may be also used to network efficiently. platforms fused together different cultures and their Focus is on the particular field like health, business, education, communication methods, blending together various cultural society and youth [12]. thinking patterns and expression styles. Social media has affected the way youth communicate. Another trend that Negative Side influences the way youth communicates is (through) the use of Internet is laden with a number of risks associated with online hash tags. With the introduction of social media platforms such communication. Incorrect self-diagnosis, Cyber bullying, which as Twitter, Face book and Instagram, the hash tag was created to type of harassment that is perpetrated using electronic easily organize and search for information. Hash tags can be technology one of the risk Potential breach of privacy. [12] used when people want to advocate for a movement, store content or tweets from a movement for future use, and allow Early Trends of Social Networking other social media users to contribute to a discussion about a Online social media has been undergoing changes as readily certain movement by using existing hashtags. Using hash tags as as the underlying infrastructure of the internet changes. The a way to advocate for something online makes it easier and more concept of online social networking sites (OSNs) started as early accessible for more people to acknowledge it around the world. as 1995. Even though the early stages of the social networking Many teenagers suffer from sleep deprivation as they spend long sites offered features that promoted social interactions, such as hours at night on their phones. Social media has generated a chat, message boards, and classified sections, they lacked an phenomenon known as “Face book depression", which is a type efficient social network structure. The main features of this of depression that affects adolescents who spend too much of generation were the inclusions of personal profiles, the their free time engaging with social media sites. "Face book integration of social connections, and functions for depression" leads to problems such as reclusiveness which can browsing/searching friends on a network. Ultimately, this negatively damage ones health by creating feelings of loneliness created a community of users who could share similar interests. and low self-esteem among young people[10]. An early developer of this trend was Six Degrees, which after being launched in 1997, reached one million users by 1998; Social Media Privacy unfortunately it closed its services in 2000[4]. There were a Privacy rights advocates warn users on social media about the number OSNs which immediately followed suit of Six Degrees, collection of their personal data. Data may also be collected for but they were targeted toward different demographic groups. law enforcement and governmental purposes, by social media intelligence using data mining technique. Data and information Current Trends of Social Networking may also be collected for third party use. The information is no The current trend of social networks started in 2004, with the longer private when information is shared on social media. emphasis being on both building a social network platform that There have been many cases in which young person’s especially, allowed for a variety of applications to access it, and renewing share personal information, which can attract predators. Teens content to improve users’ engagement. Face book, the leading especially share significantly more information on the internet social network with more than 750 million users has changed now than they have in the past. Teens are much more likely to how social networks are perceived: no longer a web application share their personal information, such as email address, phone that connects users’ profiles within the network, it has become a number, and school names. The idea of privacy is redundant; platform that can be integrated into web applications, allowing once something is posted; its accessibility remains constant even for marketing via the users’ social graph. Most of the major if we select who is potentially able to view it. People desire social networking sites offer their platforms for developers, such privacy in some shape or form, yet also contribute to social as Hi5, Orkut, Fraudster, Face book, and Twitter. Having an media, which makes it difficult to maintain privacy. [11] open platform has made it possible for the integration of many different interfaces to social networks. Sharing photos, location, Positive Side and status updates has become much easier, which has Social media are interactive web 2.0 internet based encouraged some Smartphone manufacturers to start building applications. User-generated content, text posts or comments, phones that have dedicated a Face book button on their keyboard digital photos or videos, data generated through all online for easier access. Media data and they have difficulties in interaction, lifeblood of social media. Users create service measuring the impact of social media. Media data and they have specific profiles for website or application that designed and difficulties in measuring the impact of social media. They

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ISSN 2319 – 1953 International Journal of Scientific Research in Computer Science Applications and Management Studies attribute these limits to the lack of internal leadership with blocks, we explain the implications that each block can have for regard to social media and the lack of resources to develop better how firms should engage with social media. To conclude, we analytical capabilities that could potentially harvest social media present a number of recommendations regarding how firms data for more effective communications to target consumers. should develop strategies for monitoring, understanding, and The companies are currently using primarily two digital responding to different social media activities. channels, company pages and e-mail, marketing executives Pavlik & MacIntoch, John and Shawn [15] identified Social foresee that, in the next two to four years, they should be using a media is a phenomenon that has transformed the interactions and broader range of tools, especially mobile and social media communications of individuals throughout the world. Human platforms, and it is clear that, at present, they are experimenting interaction or human communication is the impacting business. – most state that their companies currently use social media to Social networking has become daily practice in some users live. achieve certain business objectives. The major social network sites came into existence during the 21th century. Discussed include Face book, Twitter, CY world. Future Trend of Social Networking Social network is transforming the behavior in which youthful The future trend of social networking will emphasize on the people relate with their parents, peers as well as use of various ways to share dynamic content. As seen from the current technology. trend of social networking, it is observed that the total number of Simeon Edosomwan[16] Minot State University developed dynamic content generated on OSNs is large, but it will become Social media is a phenomenon that has transformed the even larger as more users join these online social network sites. interaction and communication of individuals throughout the Although dynamic content is an attractive feature, many of the world. However, social media is not a new concept - it has been items shown there are simply not relevant enough for any user to evolving since the dawn of human interaction. In recent times, want to spend a lot of time reading. Considering the vast amount social media has impacted many aspects of human of content being generated on these social networks, it is evident communication, thereby impacting business. Social networking that users are willing to share their information to families, has become daily practice in some users‟ lives. In this article, friends, and strangers. Google+, on the other hand, has the authors describe features and the evolution of social media, capitalized on this idea by creating friend circles, so that users including major social networking sites that came into existence share their information to only selected friend circles, ultimately during the 21st century. Some of the sites discussed include Face giving the control to the users. book, YouTube, Twitter, MySpace, CyWorld, and Lunar Storm. Instant messaging: Instant messaging social media services Ka-leung Karen Moon[17] said in recent years, social media included IRC, or internet relay chat, launched in 1988, ICQ, have attracted considerable attention. Hence, the purpose of this launched in 1996, and other IM services such as AOL Instant paper is to conduct a critical literature review of social media Messenger. IRC was similar to the modern day Twitter as it research with the aim of developing a conceptual framework to permitted users to post updates to their global network. explain how social media applications are supported by various Emotions and word abbreviations began to emerge as IM social media tools and technologies and underpinned by a set of services were gaining popularity. [13] personal and social behavior theories or models. This study not The objectives of this research are only explains the importance of applying social media in various  Finding the usage of various kinds of social media based business sectors, but also enhances the understanding of the on age infrastructure of social media applications. The study also  The purpose of using social media provides insights for improving the efficiency of application  Finding the level of usage of various kinds of social media solutions. Organizations are advised to adopt social media in their business based on the proposed conceptual framework. II RELATED WORKS Junco, R., Heibergert, G., & Loken, E. [18] revealed despite Kietzmann, Jan H. Kristopher Hermkens[14] reported the widespread use of social media by students and its increased traditionally, consumers used the Internet to simply expend use by instructors, very little empirical evidence is available content: they read it, they watched it, and they used it to buy concerning the impact of social media use on student learning products and services. This represents the social media and engagement. This paper describes our semester-long phenomenon, which can now significantly impact a firm’s experimental study to determine if using Twitter – the micro reputation, sales, and even survival. Yet, many executives blogging and social networking platform most amenable to eschew or ignore this form of media because they don’t ongoing, public dialogue – for educationally relevant purposes understand what it is, the various forms it can take, and how to can impact college student engagement and grades. Total of 125 engage with it and learn. In response, we present a framework students taking a first year seminar course for pre-health that defines social media by using seven functional building professional majors participated in this study (70 in the blocks: identity, conversations, sharing, presence, relationships, experimental group and 55 in the control group). With the reputation, and groups. As different social media activities are experimental group, Twitter was used for various types of defined by the extent to which they focus on some or all of these academic and co-curricular discussions. Engagement was IJSRCSAMS Volume 8, Issue 3 (May 2019) www.ijsrcsams.com

ISSN 2319 – 1953 International Journal of Scientific Research in Computer Science Applications and Management Studies quantified by using a 19-item scale based on the National Survey through the adoption of technologies such as Hadoop, with its of Student Engagement. To assess differences in engagement simple programming semantics and rich and active ecosystem. and grades, we used mixed effects analysis of variance This paper presents LinkedIn’s Hadoop-based analytics stack, (ANOVA) models, with class sections nested within treatment which allows data scientists and machine learning researchers to groups. We also conducted content analyses of samples of extract insights and build product features from massive Twitter exchanges. The ANOVA results showed that the amounts of data. In particular, we present our solutions to the experimental group had a significantly greater increase in “last mile” issues in providing a rich developer ecosystem. This engagement than the control group, as well as higher semester includes easy ingress from and egress to online systems, and grade point averages. Analyses of Twitter communications managing workflows as production processes. A key showed that students and faculty were both highly engaged in characteristic of our solution is that these distributed system the learning process in ways that transcended traditional concerns are completely abstracted away from researchers. For classroom activities. This study provides experimental evidence example, deploying data back into the online system is simply a that Twitter can be used as an educational tool to help engage 1-line Pig command that a data scientist can add to the end of students and to mobilize faculty into a more active and their script. We also present case studies on how this ecosystem participatory role. is used to solve problems ranging from recommendations to Vallor S[19] said the growing use of social networking sites news feed updates to email digesting to descriptive analytical especially Face book in India is altering our lives and day-to-day dashboards for our members. behavior. Very little has been researched in India when it comes Morahan-Martin, J.; Schumacher, P. [22] identified loneliness to social networking and well-being and how the usage of Face has been associated with increased Internet use. Lonely book affects the communicative virtues that form ones well- individuals may be drawn online because of the increased being. This exploratory study examines the relationship between potential for companionship, the changed social interaction Face book usage and wellbeing that is understood in terms of patterns online, and as a way to modulate negative moods communicative virtues namely – Trust, Empathy, Reciprocity associated with loneliness. Online, social presence and intimacy and Tolerance. Secondly it aims at studying the gender levels can be controlled; users can remain invisible as they difference in usage of Face book and in exhibiting these virtues observe others’ interactions, and can control the amount and online. Lastly, it focuses on understanding if Face book usage timing of their interactions. Anonymity and lack of face-to-face and exhibition of communicative virtues differs with age. The communication online may decrease self-consciousness and study also throws some light on whether Face book can support social anxiety, which could facilitate pro-social behavior and or enhance Virtue based friendship. In this study a survey enhance online friendship formation. Support for this model was questionnaire has been used to collect data from 300 users of found in a survey of 277 undergraduate Internet users that was Face book belonging to three different age groups (18-24, 25-34, used to assess differences between lonely and not-lonely 35-44 years). Data is analyzed using T-test, Analysis of variance individuals in patterns of Internet use. Loneliness was assessed (ANOVA), and Correlation & Regression. A confirmatory factor on the UCLA Loneliness Scale; students in the highest 20% analysis is also done to validate the scale that is developed to (Lonely) were compared with all other students (Non-lonely). measure the variables. Lonely individuals used the Internet and e-mail more and were Andreas M. Kaplan, Michael Haenlein [20] developed the more likely to use the Internet for emotional support than others. concept of Social Media is top of the agenda for many business Social behavior of lonely individuals consistently was enhanced executives today. Decision makers, as well as consultants, try to online, and lonely individuals were more likely to report making identify ways in which firms can make profitable use of online friends and heightened satisfaction with their online applications such as Wikipedia, YouTube, Face book, Second friends. The lonely were more likely to use the Internet to Life, and Twitter. Yet despite this interest, there seems to be modulate negative moods, and to report that their Internet use very limited understanding of what the term ‘‘Social Media’’ was causing disturbances in their daily functioning. exactly means; this article intends to provide some clarification. Saxton, Gregory D.; Niyirora, Jerome N.; Guo, Chao; Waters, We begin by describing the concept of Social Media, and discuss Richard D. [23] revealed that how Social media continues to how it differs from related concepts such as Web 2.0 and User change how advocacy organizations mobilize, educate, and Generated Content. Based on this definition, we then provide a connect with their constituents. One of the most unique yet classification of Social Media which group’s applications understudied tools available on social media platforms is currently subsumed under the generalized term into more the hashtag. Little research exists on how social work and specific categories by characteristic: collaborative projects, blogs, advocacy organizations use hashtags, much less on how such use content communities, social networking sites, virtual game can be effective. This study examines the hashtag use by 105 worlds, and virtual social worlds. Finally, we present 10 pieces constituent members of the National Health Council, a national of advice for companies which decide to utilize Social Media. US-based patient/health advocacy coalition. The study Sumbaly, R., Kreps, J., & Shah, S. [21] identified the use of presents an inductive coding scheme of the types of large-scale data mining and machine learning has proliferated hashtags employed, analyzes inter-sectoral differences in IJSRCSAMS Volume 8, Issue 3 (May 2019) www.ijsrcsams.com

ISSN 2319 – 1953 International Journal of Scientific Research in Computer Science Applications and Management Studies hashtag usage, and examines the relationship between The above template given to 80 peoples and the following hashtag use and measures of the effectiveness of social media Table-1 derived from the data given by those eighty people. messages. TABLE 1: SOCIAL MEDIAL USER DETAIL Mills, Max[24] revealed that users of social media wish to share information with their friends. They want to tell them about their thoughts, feelings and, more commonly, what they are having for dinner. Yet, they do not want to tell these things to the whole world. Under the tort of misuse of private information the desire to share privately is something of a paradox. There are two reasons for this: the threshold of when information is deemed to be in the public domain is too low; and, second, the protection afforded to someone who is deliberately seeking publicity is too little. English law is currently incapable of protecting those who share on social media from having their information disseminated further than they intend. There are however options for reform, which include an application of the law of confidence, copyright and, more radically, a fundamental change to the concept of privacy itself. W.Akram , R.Kumar. [25] Said Social media are a computer tool that allows people to share or exchange information’s, ideas, IV. RESULT AND DISCUSSION images, videos and even more with each other through a The following Table-2 created by filtering the data available particular network. In this paper we cover all aspects of social in Table-1. media with its positive and negative effect. Focus is on the TABLE 2: USERS OF SOCIAL MEDIA particular field like business, education, society and youth. During this paper we describe how these media will affect society in a broad way. Enkh-Amgalan Baatarjav and Ram Dantu, [26] said Social networking has been the biggest cultural shift since the industrial revolution, attracting millions of people, creating an ever- expanding social web, and revolutionizing the way we communicate. Although many changes have occurred since the fledgling steps of social networking and what it has evolved into today, improvement is a never-ending cycle. Thus, in this paper, additional methods will be explored to advance social The following Figure-1 is a graph generated using the data in networking. Table-2.

III. METHODOLOGY

Figure-1: Social media users

The above Figure-1 proves that the “You tube” is the one of the most social media used by many users. In our survey nearly 92.5% of users using this social media. The following Table 3 created by filtering the data available in Table 1. IJSRCSAMS Volume 8, Issue 3 (May 2019) www.ijsrcsams.com

ISSN 2319 – 1953 International Journal of Scientific Research in Computer Science Applications and Management Studies

TABLE 3: AGE LIST DETAILS The above graph proves that people using social media for entertainment, sharing information and getting knowledge.

IV CONCLUSION Now a day the usage of social media by the people is popular. In this work the users are categorized based on their age. This work proves that the users belong to 15-25 age group utilize the social media too much compare with other age group. In the social media ‘You tube’ is a popular media used by many people. Normally social media users use the social media for entertainment, information sharing and knowledge acquisition. Youths are having in touch with these media every day effective and ineffective manner. So the effective usage of the emerging technology social media will be helpful for the young minds.

REFERENCE [1] Kietzmann, Jan H. Kristopher Hermkens,”Social media understanding the functional building blocks of social media”. Business Horizons (submitted manuscript). 54 (3): 241-251.doi:10.1016/j.pushor.2011.01.005. [2] Pavlik & MacIntoch, John and Shawn, “The definitive history of social media”. Converging media 4th Edition. New York, NY: Oxford Figure-2: Social Media Users Age List. University Press. P.189.ISBN 978-0-19-934230-3. [3] Simeon Edosomwan, “The History of Social Media and its Impact on The above Figure- shows social media is utilized in different Business”. The Journal of Applied Management and Entrepreneurship, age categories. But, the age group in between15 and 25 is using 2011, Vol. 16, No.3. social media in higher level compare with other age group. [4] Ka-leung Karen, “Social media models, technologies, and applications”. Industrial Management & Data System. Vol. 115 No. 5, 2015 pp. 769- The following Table 4 created by filtering the data available 802 © Emerald Group Publishing Limited 0263-5577 DOI in Table 1 10.1108/IMDS-03-2015-0075. [5] Junco, R., Heibergert, G., & Loken, E., “The effect of Twitter on college TABLE 4: PURPOSE DETAILS student engagement and grades”. Journal of Computer Assisted Learning, 27, 119-132. Kevthefont (2010). Curse of the Nike advert-it was written in the future. Bukisa, 1. (2011). [6] Vallor S., Social Networking and Ethics. Retrieved October 2015, from Stanford Encyclopaedia of Philosophy: http://plato.stanford.edu/entries/ethics social networking. [7] Andreas M. Kaplan, Michael Haenlein, “Users of the world, unite the challenges and opportunities of Social Media”. Business Horizons. Bloomington, Indiana: Kelley School of Business. 53 (1):64-65. Doi:10.1016/j.bushor.2009.09.003. [8] Sumbaly, R., Kreps, J., & Shah, S., “The “Big Data” Ecosystem at LinkedIn”. In Proceedings of the 2013 ACM SIGMOD International Conference on Management of Data (pp. 1125-1134). ACM (2013). The following graph generated using the data in Table 1. [9] Morahan-Martin,J.; Schumacher,P., "Loneliness and social uses of the internet". Computers in Human Behaviour. 19 (6):659–671. (2003) doi: 10.1016/S0747-5632(03)00040-2. [10] Saxton, Gregory D.; Niyirora, Jerome N.; Guo, Chao; Waters, Richard D., ”#Advocating For Change: The Strategic Use of Hashtags in Social Media Advocacy”. Advances in Social Work. 16: 154. 2015. [11] Mills, Max., "Sharing Privately". Journal of Media Law.9:45- 71(2017). doi:10.1080/17577632.2016.1272235. [12] W.Akram, R.Kumar, “A Study on Positive and Negative Effects of Social Media on Society”. JCSE International Journal of Computer Science and Engineering. Volume-5, Issue-10.Oct-30, 2017-Published. [13] Enkh-Amgalan Baatarjav and Ram Dantu,” IEEE International Conference on Privacy, Security, Risk, and Trust, and IEEE International Conference on Social Computing”. October 2011 doi:10.1109/PASSAT/socialcom.2011.125.source:DBLP.

Figure-3: Social Media User Purposing.

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