Association for Business Communication Southwestern United States
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Association for Business Communication Southwestern United States 2019 Refereed Proceedings March 13-16, 2019 Houston, TX Kelly A. Grant, President Carol S. Wright, President-Elect and Program Chair Kayla Sapkota, Secretary-Treasurer Leslie Ramos Salazar, Historian Laura Lott Valenti, Past President Danica L. Schieber, Editor College of Business Administration Sam Houston State University P.O. Box 2056 Huntsville, TX 77341-2056 936-294-1291 [email protected] Editor’s Note Welcome to the 45th meeting of the Association for Business Communication-Southwestern United States. Many thanks to the planners, program chairs, reviewers, presenters, and other contributors responsible for making this fantastic conference program possible. Special thanks go to Carol Wright, President-Elect and Program Chair of ABC-SWUS, who has assembled a fascinating program that will appeal to anyone who is interested in business communication pedagogy and research. The program this year includes 30 presentations by authors from United States institutions across the country, as well as from India. 3 full papers from the conference, 27 presentation abstracts, and 1 poster presentation abstract are included in this proceeding. I would like to extend special thanks to the proposal and paper reviewers: Traci L. Austin, Marsha L. Bayless, Tammy L. Croghan, Kelly A. Grant, Susan Evans Jennings, Margaret S. Kilcoyne, Chynette Nealy, Lorelei Amanda Ortiz, Leslie Ramos Salazar, Kayla Sapkota, Lucia S. Sigmar, Danica L. Schieber, Laura Lott Valenti, and Ashley Hall. Each year completed papers that are submitted for the program are considered for the Federation of Business Disciplines Distinguished Paper Award. This year’s distinguished paper was awarded to Traci L. Austin, Lindsay C. Clark, and Lucia S. Sigmar of Sam Houston State University for their paper entitled “Just Get to the Point: Persuasive Strategies for the iGeneration.” They will present their paper on Thursday, at 8:30 a.m. In these proceedings, you will also find information on previous program chairpersons, Distinguished Paper Award recipients, and recipients of the Outstanding Research and Outstanding Teacher awards. Please make plans to join us next year in beautiful San Antonio for the 2020 Conference on March 11-13, 2020, at the Hyatt Regency San Antonio. The call dates for next year’s papers and presentation proposals are October 1, 2019. We hope you enjoy the 2019 conference program and take this opportunity to share new ideas, make new contacts, and explore the gorgeous and diverse city of Houston. Definitely go try some Texas barbecue. It’s amazing. Danica L. Schieber Editor ii Table of Contents Editor’s Note ................................................................................................................................... ii Table of Contents ........................................................................................................................... iii Future International, National and Regional Meetings ................................................................... v ABC-SWUS Program Chairpersons 1973 - Present ...................................................................... vi Call for Papers............................................................................................................................... vii Prentice-Hall and Thomson Learning Outstanding Educator Awards ........................................ viii Outstanding Researcher and Teacher Awards ............................................................................................................................................ ix Irwin/McGraw-Hill Distinguished Paper Award Recipients .......................................................... x Conference Program ....................................................................................................................... 1 Just Get to the Point: Persuasive Strategies for the iGeneration ..................................................... 9 Traci L. Austin ................................................................................................................................ 9 Lindsay C. Clark ................................................................................................................. 9 Lucia S. Sigmar ................................................................................................................... 9 Leslie Ramos Salazar .................................................................................................................... 34 Reflecting Critically on Business Curriculum: Integrating via Blogging ..................................... 88 “You Want to Survey… ALL of our Alumni?” Navigating Potential Barriers to Institutional Data-Gathering .................................................................................................................. 90 How Aristotle Missed the Ploiarion .............................................................................................. 91 Generation Z and Social Media – An Inventory of Use ............................................................... 95 Power Posing Revisited ................................................................................................................ 97 Moving Students Past “You did great!”: Using Daily Speeches and Peer Feedback to Improve Students’ Assessment of Presentation .............................................................................. 98 Once Upon a Time: Using Storytelling in Business Communication Classes to Teach Oral Communication Skills ..................................................................................................... 100 A Pilot Study on the Use of Automated Speech Coaching Software in Online MBA Business Communication Courses ................................................................................................. 103 Peer Review in the Business Writing classroom: Does it really help? Or is it just a waste of time? ......................................................................................................................................... 105 Promoting Deeper Audience Awareness in the Business and Professional Communication Classroom: A Content Analysis ...................................................................................... 106 Investigating How Students Perceive Their Communication Skills ........................................... 108 Improving Persuasion Skills through Peer Reviewed Blog Posts .............................................. 110 Using Verbal De-Escalation to Reduce Conflict ........................................................................ 111 Job Readiness: LinkedIn ............................................................................................................. 113 Interactive and Innovative Decision-Making Communication Framework ............................... 115 Perceptions of Risk and Responses to Product Warning Messages ........................................... 117 Utilizing Facebook Groups for Communications in a Nonprofit Setting ................................... 120 Examining Sexual Persecution in Digital Communication through Haptic Communications ... 121 Simulated Internship: Increasing Student Engagement, Enhancing Skills Application in Business Communication Courses ................................................................................................. 122 iii Questionable Communication in Greenwashed Advertisements: Does Customer Confusion Alter Purchase Intentions? ....................................................................................................... 123 Cultivating Students’ Cultural Literacy through Research and Writing: Instructor and Librarian Collaboration................................................................................................................... 125 Rethinking Theory and Praxis in Biz Comm: A Call for Civic Engagement ............................. 129 Teamwork in the School of Business at a Four-Year University ............................................... 131 Using Social Collaborations to Develop Team Skills................................................................. 133 Innovative Technology Implementations: Communication Strategies for Project Success ....... 135 Using a Design Thinking Hands-on Project as the Context in a Business Communication Course ......................................................................................................................................... 137 A Business Communication Course – Planning a Study Abroad Experience in Thailand ......... 139 Poster Presentations .................................................................................................................... 142 iv Future International, National and Regional Meetings 2019 – 2020 For more information visit: http://businesscommunication.org/conferences 2019 ABC Asia and the Pacific U.S. Regional Conference July 8-12, 2019 Wellington, New Zealand 2020 ABC Europe, Africa, and Middle East Regional Conference August 26-28, 2020 Vienna, Austria Association for Business Communication 84th Annual International Conference October 23-26, 2019 Detroit, MI USA 2020 Association for Business Communication-Southwestern United States March 11-13, 2020 San Antonio, TX, USA v ABC-SWUS Program Chairpersons 1973 - Present 2018-2019 Carol S. Wright 1994-1995 Roger N. Conaway 2017-2018 Kelly A. Grant 1993-1994 Donna W. Luse 2016-2017 Laura Lott Valenti 1992-1993