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Fashion Trend Report for Cámara de Comercio de Bogotá Share-Forward Garb Style Cafe Livestreamed Fashion Luxe High-Performance Jan 31, 2019 - Copyright © Trend Hunter Inc. This report is for internal use within your company. Please do not distribute, publish or present outside your team. Brought to you by Trend Hunter, the world's most popular, largest trend network, fueled by more than 100,000 contributors and 2 billion views of data. We help creative innovators like you Find Better Ideas, Faster™ Highlights Featured Consumer Insights Share-Forward Garb Fashion's close relationship with social media integrates into apparel HoteLeisure Clothing lines take cues from the hospitality industry Livestreamed Fashion The fashion industry incorporates livestreamed content into its campaigns Luxe High-Performance High fashion sneakers evolve from mere aesthetics to high-function Style Cafe The worlds of fashion and food merge into same-store experiences Copyright ©. All Rights Reserved. Highlights Featured Clusters Top 100 Fashion Trends for 2019 From Unisex Leather Apparel to Waterproof Technical Outerwear Top 100 Jewelry Trends in 2018 From Bespoke Solid Diamond Rings to Empowering Jewelry Collections 64 Premium Leather Gifts From Cheeky Designer Wallets to Opulent Italian Tie Cases Featured Examples Branded Luxury Fashion Apps The Balmain App Connects to Younger Consumers and Offers AR Content Handmade Buffalo Leather Bags Jillanie is a Stunningly Elegant and Fashion-Forward Bag for Men Laminated Leather Luxe Shoes Maison Margiela's Retro Fit Sneakers Boast Shiny and Chunky Elements Copyright ©. All Rights Reserved. i. Consumer Insights High-Level Patterns & Examples Consumer Insights are the crown jewel of Trend Hunter. They are premium, subscriber-only articles based on clusters of specific examples. Each insight is identified using our crowdsourced, crowd-filtered methodology. We use a combination of algorithms, consumer data and editorial curation to identify patterns of ideas that score highly among our audience. Consumer Insights are intended to teach you about creativity in other industries, so that you can bring unique, high-level creativity to your own brand. Competitive advantage comes not from closely benchmarking yourself to the developments of your competitor, but by looking for inspiration that can revolutionize your industry. Copyright ©. All Rights Reserved. Share-Forward Garb Fashion's close relationship with social media integrates into apparel Implications - The fashion world has shifted drastically since the emergence of social media. Much of the shift relies on (and is accommodating to) the requirement for clothing to be share-friendly on visual platforms like Instagram. This idea of shareable clothing is being taken further with garments integrating share-friendly features directly into clothing. The development of share-forward garb speaks to shifting priorities among the luxury consumer. iPhone-Accommodating Couture Exaggerated Contemporary Fashion Shows Statement Dresses Maison Margiela’s 2018 Runway Boasts iPhone The Viktor & Rolf Spring 2019 Became a Viral Holsters Sensation Footwear Customization Campaigns Digital-Only Fashion Capsules Sergio Rossi's WeChat Campaign Lets People Carlings' Digital Fashion Collection Boasts a Futuristic Outlook Design Their Own Shoes SCORE POPULARITY PATTERNS MEGATRENDS 4 FEATURED, 35 EXAMPLES ACTIVITY 8.9 100,209 Total Clicks Copyright ©. FRESHNESS Hunt.to/396521 All Rights Reserved. Share-Forward Garb Fashion's close relationship with social media integrates into apparel How can you make your product more easily shared on social media? CONSUMER INSIGHT #1 - WORKSHOP QUESTION HoteLeisure Clothing lines take cues from the hospitality industry Implications - As the desire for travel and the appeal of escapism continues to rise, fashion brands react with hotel-themed apparel. Whether creating cozy pieces that encourage staycations or presenting luxe lines to reflect 5-star resorts, this new fashion wave targets individuals and families alike. This latest fashion movement showcases how brands from any industry can gain inspiration from many adjacent markets. Celebrity-Designed House Slippers Nautically Themed Kids Clothes Justin Bieber's Slippers Were Released by His tinycottons' New Hotel Bonheur Line is Perfect Brand, Drewhouse for the Summer Staycation-Inspired Clothing Lines Hotel-Branded Luxe Fashion Kakao Friends' Hotel Collection Encourages Collaborations You to Stay Indoors Chateau Marmont LA Partners with Gucci for a New Range SCORE POPULARITY PATTERNS MEGATRENDS 4 FEATURED, 36 EXAMPLES ACTIVITY 6.0 47,726 Total Clicks Copyright ©. FRESHNESS Hunt.to/395414 All Rights Reserved. HoteLeisure Clothing lines take cues from the hospitality industry What adjacent industries could your brand incorporate into a new product or service? CONSUMER INSIGHT #2 - WORKSHOP QUESTION Livestreamed Fashion The fashion industry incorporates livestreamed content into its campaigns Implications - In an attempt to counter the exclusivity that high fashion is typically associated with, brands within this industry are increasingly giving consumers "windows" into their world via livestreaming. These campaigns have a dual-benefit in that they give the average consumer the perception of inclusion, while allowing brands in the fashion industry to become more outwardly "accessible" without having to alter their business models. Couture E-Commerce Debuts Shoppable Livestreamed Catwalks The Givenchy E-Commerce Platform Will The Victoria Beckham SS19 Show Was Include Fashion Week Livestreams Broadcast at Piccadilly Lights Livestream Shopping Apps Multi-Storey Fashion Townhouses 'Streamlist' Connects Buyers and Sellers Via Matchesfashion.com Created an Experiential Retail Hub in London Livestream Video SCORE POPULARITY PATTERNS MEGATRENDS 4 FEATURED, 36 EXAMPLES ACTIVITY 7.4 43,335 Total Clicks Copyright ©. FRESHNESS Hunt.to/394051 All Rights Reserved. Livestreamed Fashion The fashion industry incorporates livestreamed content into its campaigns Conceptualize how your brand could incorporate livestreaming into its products/services. CONSUMER INSIGHT #3 - WORKSHOP QUESTION Luxe High-Performance High fashion sneakers evolve from mere aesthetics to high-function Implications - Upscale fashion brands are beginning to expand sneaker offerings with new high-performance designs incorporating rugged materials and professional features. This advancement speaks to the continued fascination with athletic motifs by all manner of fashion brands and the new expectation around the ability of a piece outside of mere aesthetics. Heavy Traction Sock-Like Shoes Luxe Branded-Sole Sneakers Maison Margiela Introduces a New Iteration of Chanel's New Sneakers Boast a Premium Mix its Security Sneaker of Textile Materials High-Fashion Athletic Sneakers Exclusive In-Store Sneakers The Louis Vuitton V.N.R. Style Costs an The Exclusive 'Balenciaga Track' Can Only Be Bought by Appointment Extravagant $1,170 SCORE POPULARITY PATTERNS MEGATRENDS 4 FEATURED, 36 EXAMPLES ACTIVITY 7.8 47,575 Total Clicks Copyright ©. FRESHNESS Hunt.to/390973 All Rights Reserved. Luxe High-Performance High fashion sneakers evolve from mere aesthetics to high-function How can a product offering more closely associated with style- motivated purchases be redesigned with a new emphasis on high- performance? CONSUMER INSIGHT #4 - WORKSHOP QUESTION Style Cafe The worlds of fashion and food merge into same-store experiences Implications - Fashion brands are incorporating cafes into their spaces, or creating co-spaces from scratch in which both clothing and food can be purchased and enjoyed. These retail spaces offer the benefit of an experiential purchase journey in which consumers are able to slow down and better appreciate the products being offered — benefitting the brand by enhancing the likelihood of purchase. Designer Department Store Cafes Fashionable Cafe Popups An Off-White Cafe Pop-Up Opened Its Doors at La Boutique's Jardin De La Boutique Activation the Bon Marché Partners with Bhava Cafe Healthy Latte Pop-Ups Cosmetic Cafe Pop-Ups Active Fashion Retailer Bandier is Hosting an Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat In-Store Califia Farms Cafe SCORE POPULARITY PATTERNS MEGATRENDS 4 FEATURED, 45 EXAMPLES ACTIVITY 7.4 100,814 Total Clicks Copyright ©. FRESHNESS Hunt.to/375596 All Rights Reserved. Style Cafe The worlds of fashion and food merge into same-store experiences How can your brand slow down the purchase journey for its customers? CONSUMER INSIGHT #5 - WORKSHOP QUESTION AI Measure Fashion retailers employ virtual scanning devices to customize clothing Implications - Scanning body measurements for the purpose of finding clothing and accessories that fit perfectly is becoming increasingly popular among retailers seeking to customize their offerings in relatively low-commitment ways. The adoption of virtual scanning technology allows fashion brands to better adapt to the needs of their customers, while improving brand appreciation for their perceived focus on customer service. Fashion Try-On Websites Retail-Recommending Accessories MySize Created 'Modelista' to Show Off Its The Starlook App Helps You Find Clothes That Mobile Measurement Technology Fit Your Body Type Avatar-Based Try-On Technology Foot Shape Scanners ViuBox Lets Shoppers Try Garments on Volumental's Device Addresses Fit for Online Shoe Shopping Personalized 3D Models SCORE POPULARITY PATTERNS MEGATRENDS 4 FEATURED, 53 EXAMPLES ACTIVITY 6.8 170,761
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