<<

Destination A Resource Guide For Travel Agents Germany Newsletter www.germany.travel/ SIGN UP trade-newsletter for the

Schwerin © Anibal Trejo WELCOME TO GERMANY

Old Town Hall, Bamberg Biking by the Moselle Dear Friends of Germany, We can certainly say that 2020 love that our high-speed ICE train links and in just did not start off quite like any four hours. other year, and as the world heals from this crisis, Germany As always, there is much to celebrate in Germany and 2020 th has been recovering as well. As marks the 250 birthday of Ludwig van Beethoven. The legendary visitors return to us, they will composer was an important figure in German history; he was a find our beautiful wide-open revolutionary and a visionary ahead of his time. Many concerts, spaces preserved by careful operas, festivals and exhibitions are scheduled throughout sustainable measures, along Germany through September 2021 to celebrate him. Be sure to with the affordable pricing check www.germany.travel to confirm dates. that allows your clients to On October 3, 2020, Germany commemorates 30 years of enjoy fantastic gourmet restaurants and first-class hotels with reunification, reminding us once again of our country’s ability outstanding services. to rebound stronger than ever from challenging situations. We As you plan future travel, it’s important to know that Germany’s deeply appreciate your continuous support; through our mutual ability to protect its citizens from COVID-19 has been recognized dedication and commitment to our beautiful country, we will build worldwide. According to a country ranking conducted by the a promising and exciting future. Deep Knowledge Group (DKG), Germany is currently one We very much thank you for your support and know that we will of the safest and most stable countries in the world in regard to its always be here to serve you so you can create wonderful experiences COVID-19 response. for your clients as they explore the wonders of Germany.

As we confidently move forward, we value our partnership with Auf Wiedersehen! travel advisors more than ever and are pleased to present you with this guide, which will provide you with an abundance of information you need to plan an exciting, authentic vacation for your clients.

You can also visit www.germany.travel to access the many tools Ricarda Lindner we’ve created to help you sell the destination. Regional Manager, The Americas German National Tourist Office Keep in mind that as your clients return to Germany, we have a very strong transportation infrastructure that will help them navigate just about anywhere they’d like to visit across the country.

We have five international airports and extensive bus and rail networks, so it’s easy to travel from our dynamic metropolitan cities to our quaint small towns where cultural activities, beer gardens and unique shopping and dining await. City-hoppers will

Before traveling, be sure to verify all venues and events are operating as usual, in light of the global challenges caused by COVID-19.

2 www.germany.travel Photography Credits (from left to right): GNTB, Florian Trykowski; GNTB, Günter Standl GOOD TO KNOW

Useful Tips for Germany

Electricity: The voltage is 230 volts and an adapter is required.

Emergency Phone Numbers: 110 for the police; 112 for fire and ambulance services.

Entry Requirements and Visa: To enter Germany, foreigners need a valid passport or passport replacement documents. U.S. citizens GNTB Exhibition Space with a valid U.S. passport do not need a visa for airport transit, leisure or business trips for stays up to 90 days. Citizens of certain countries require a visa where German GNTO at Your Service diplomatic missions provide more information. On the planned date of departure from Germany, the passport should be valid at least In order to help travel advisors boost their Social Media: For all the latest social updates another three months. revenue through Germany sales, the German follow @GermanyTravelDestination on National Tourist Office (GNTO) is happy to Facebook and @germanytourism on Language: The main language is German, assist in a variety of ways, including: Instagram, Twitter and Snapchat. but English is widely spoken throughout the country. Alexa Skill: The voice assistant provides Study Tours: Contact your local GNTO office valuable information and insider tips about Mobile Phone Service: To use a U.S. for more information on available study tours. the travel destination Germany. Find it in the smartphone, the device has to be unlocked Alexa Skill Store under “Germany Travel Tips” Trade Newsletter: Sign up for our Germany from the provider. A rechargeable German and “German Brotzeit.” SIM card (German phone number) with newsletter to keep up to date on events, individual data plans can be purchased at Educational Seminars: Contact your local themes and sales tools at www.germany. mobile shops, supermarkets and drugstores. GNTO office to arrange an educational travel/trade-newsletter. Using international roaming services is seminar on Germany in your office. another option. Trade Shows: Meet GNTO’s sales Extranet: Log on to our trade extranet – a representatives in person at many travel Money and Currency: The Euro is the legal convenient resource dedicated to those selling currency. A nationwide network of ATMs at Germany – at www.germany.travel/us/trade. advisor shows throughout the year. various banks is available to withdraw cash German Convention Bureau (GCB): Find out Videos: Find a selection of inspiring videos 24/7. All major credit cards are accepted. The more about conventions and trade fairs in about Germany at www.youtube.com/ stated prices in shops and restaurants are Germany at www.germany.travel/GCB. germanytourism. asking prices, including taxes. Opening Hours: Most shops in Germany Germany Map: Ask your local GNTO office for Webinars: The GNTO sales team regularly are usually open from Monday to Saturday our Germany map with helpful information conducts educational webinars with German at a glance. between 10 a.m. and 8 p.m. On Sundays partners, U.S. travel experts, Virtuoso, Travel and holidays all shops are closed. Special GNTB Sales Guide: Find our Sales Guide with Leaders and Signature Travel. exceptions apply for gas stations, shops in useful information about German companies tourist resorts, train stations and airports. and organizations at www.germany.travel/ Download this Resource Guide at: Certain pharmacies also offer 24-hour service. salesguide. www.germany.travel/us/trade Tax-Free Shopping: VAT is 19 percent on Image Database: Register for free to access most merchandise. U.S. travelers are able our image database and take advantage of Trade Contacts to benefit from tax-free shopping with a the wide selection of Germany pictures for GERMAN NATIONAL TOURIST OFFICE minimum purchase of 25 Euro in many stores your sales promotion at dam.germany.travel. 800-637-1171 throughout Germany. When leaving the EU, the VAT on purchased goods can be reclaimed Information Center: Call our toll-free number, East Coast for a small fee. 800-637-1171, for specific information and Tel.: 212-661-7200 [email protected] assistance. Time Zone: (CET) – West Coast six hours ahead of EST, nine ahead of PST. Sample Itineraries: Contact our GNTO sales Tel.: 310-649-7711 team for up to 100 sample itineraries based [email protected] Tipping: Restaurant bills include VAT and on regions and interests. service charges. A 10 percent tip is common.

Photography Credit: GNTB, Jens Wegener 3 GERMANY FOR EVERYONE

Germany for Everyone

Barrier-free Travel: Germany offers a place throughout the year and peak with spent in the multiple zoos and theme wealth of opportunities for vacations and the annual pride processions known in parks, such as Playmobil FunPark near business trips for visitors with disabilities Germany as Christopher Street Parades. ; Legoland in Günzburg; or restricted mobility. Airports and train Ravensburger Spieleland near Lake stations, as well as many hotels and Multigenerational Travel: Germany is Constance; or Europa-Park near . sightseeing locations, have been adapted the ideal destination for spending a The latter is the biggest theme park in for travelers with special needs. vacation together as a family. Visitors of the German-speaking countries and one www.germany.travel/barrierfreetravel all ages will love going to theme parks, of the few that is open in winter. The water parks, and museums; extensive choice of activities is matched Business Travel and Conventions: High- getting close to nature in national parks; by a wide selection of accommodations quality service and professional partners and engaging in active pursuits such as that includes everything from vacation guarantee the country’s success as a cycling, swimming and walking. homes and family hotels to farm stays, business travel destination. Germany’s youth hostels and campsites. outstanding infrastructure, competitive Sustainable Travel: Germany meets the prices and state-of-the-art congress increasing demand for sustainability with a Travel for Young People: Germany offers halls are ideal for hosting the world’s top range of eco-friendly places for all types of simple, safe and affordable travels with conferences and conventions. travelers. Numerous hotels across Germany many special offers and student discounts. www.germany.travel/GCB are firmly committed to sustainability, The excellent roads and infrastructure from energy-efficient buildings and for coach and train travel make getting The 50-plus Traveler: Baby boomers are environmentally friendly furnishings to around quick and easy. The country’s many often active and adventurous vacationers regional organic cuisine. Environmental youth hostels do not only offer budget who want to experience a destination sustainability is also a key topic in the field accommodations in city-center locations to its fullest. From 46 UNESCO World of business travel and events. Our microsite but also offer entertainment, activities Heritage sites to more than 43,000 miles about sustainable travel provides inspiring and outdoor pursuits. Bustling energy of cycle routes and 124,000-plus miles and interactive content about Germany’s can be experienced in bars, restaurants, of well-maintained footpaths spanning infrastructure, green hotels and cities, nightclubs and multiple attractions, such the country, to over 6,700 museums, meetings and more. as the renowned festivals like ”Southside” travelers find excellent urban and natural www.germany.travel/sustainability or “Rock im Park.” activities. Germany’s 350-plus spas and health resorts guarantee a relaxing close Travel With Kids: Magical castles such Heritage Travel: Around 44 million of the day. as in Americans have German roots and they are the perfect place for little princes can learn about their heritage by visiting LGBTQ Travel: The LGBTQ community and princesses. Other highlights include the various historic sites, museums in Germany is an important part of Castle, offering jousting and memorials throughout Germany. society and enjoys some of Europe’s most games for children; Guttenberg Castle, Whether or not someone claims German progressive ideals for gays and lesbians. with falconry demonstrations; or heritage, learning about the impact of Lively LGBTQ communities have sprung Lichtenstein Castle, which served as the German immigrants on American history up in all major cities and many smaller location for the 1971 movie “Sleeping will definitely surprise them. ones. Numerous gay-themed events take Beauty.” A perfect family day can also be www.germany.travel/heritage

Barrier-free Travel Multigenerational Travel Sustainable Travel

4 www.germany.travel Photography Credits (from left to right): GNTB, Jens Wegener; Kurverwaltung Juist; GNTB, Günter Standl ADVERTORIAL

Käthe Wohlfahrt: German Christmas Throughout the Year

The shops of Käthe Wohlfahrt, are handmade and hand- a family-run business for 56 painted. The assortment of years, are popular with visitors classic models and modern from all over the world. lines is comprised mainly of Guests can experience their winter and Christmas motifs uniquely decorated Christmas but there are also year-round shops all year round. themes. A wide range of high-quality souvenirs and The “World of Käthe a large selection of genuine Wohlfahrt” is best cuckoo clocks are experienced in the romantic part of it. town of . Between Würzburg Specialties include the and Nuremberg, exactly popular designs by the at the intersection of the company’s own artists and Romantic Road and Castle craftsmen. These unique Road, it is easily reached from “Käthe’s Original” pieces are the airports in / designed in their studios Main or Munich. The in the romantic Tauber town corresponds to the Valley near the city and are ideal image of a medieval produced according to strict German village. It is filled quality guidelines in high with picturesque streets and quality materials. squares, cozy restaurants and a walk-on city wall. Convenient Shopping, Exquisite Service Right next to the historic All Käthe Wohlfahrt shops market square, the offer preparation of the tax 1,200-square-yard indoor refund papers. They also offer experience of the Christmas a worldwide shipping service Village is a must-see. Yuletide and a multilingual after-sale enthusiasts and other visitors customer service. (From top to bottom): Christmas Village and German Christmas Museum; will be thrilled during the Christmas Village in Rothenburg; Marcus Tower in Rothenburg “village stroll.” As they walk For groups, river cruises and along they’ll discover a 19.7-foot located in Berlin, Heidelberg, descriptions of objects are Christmas market tours, high rotating Christmas tree Oberammergau, Nuremberg, signposted in German and specially trained English- and a 11.5-foot high nutcracker, Bamberg, Miltenberg and English. The museum, set speaking staff members are as well as tree ornaments, Rüdesheim. within the Christmas Village, on hand to advise and support Christmas pyramids, candle is open all year round. before and during the visit. arches, nutcrackers and It is recommended for Travel-friendly opening hours The German much more in unbelievable Christmas Museum both FIT and group visits. (including most Sundays and Guided tours in English are abundance and variety. Most Christmas decorations holidays) are in place. Hours possible by appointment. originate from Germany. The are extended during the For detailed information 25,000 Items, Mostly first floor of Rothenburg’s Advent season. about the museum, visit Handmade German Christmas Museum www.christmasmuseum.com. More than 80 percent of our Some smaller shops from exhibits ancient Christmas products come from Germany Käthe Wohlfahrt offer the decorations and explains www.kaethe-wohlfahrt.com and Europe. Most of them same service. They are about their history. The [email protected]

Photography Credits (from top to bottom): Käthe Wohlfahrt KG; Käthe Wohlfahrt KG; Rothenburg Tourismus Service 5 BEETHOVEN REUNIFICATION

Beethoven Tour Beethoven-Haus 30 Years of German Visitors can experience the most The museum at Ludwig van Beethoven’s important parts of Ludwig van Beethoven’s birthplace is one of the most frequented childhood and youth in on a walking music museums worldwide and one of Reunification tour with 22 stops. The use of multimedia the 100 most popular sites in Germany. th elements at various locations in Bonn and A tour of the current 12 museum rooms October 3, 2020, marks the 30 the unspoiled beauty of Germany’s the -Sieg District presents Beethoven allows visitors to view more than 150 anniversary of the German low-lying regions. to visitors in a new way. original exhibits, such as manuscripts, reunification. That monumental www.bthvn2020.de pictures, letters, furniture and other event followed just 11 months after There are also many permanent everyday objects from Beethoven’s life. the Peaceful Revolution and the fall exhibitions such as the DDR Museum New rooms of the enlarged exhibition of the Berlin Wall. The massive border in Berlin, which provides a unique and are the vault with manuscripts, a music divided the city into east and west room for regular concerts and a special highly immersive experience for its for 28 years. These events not only area for temporary exhibitions. visitors, encouraging them to explore www.beethoven.de/en/museum allowed East Germans to travel, but all aspects of life behind the Berlin Wall. also enabled millions of international The company TimeRide also offers an tourists to experience and explore extraordinary way to delve into the the natural beauty and culture of history behind the unification. They the former GDR. offer a virtual reality journey that takes travelers back to the 1980s and on a Reunified Germany offers a vast bus ride from West to East Berlin via touristic diversity from inspiring Statue of Beethoven, Bonn Bonn contemporary culture to thriving Checkpoint Charlie. traditions, from captivating natural th landscapes to historical gems Every year a different federal state hosts Beethoven’s 250 Anniversary and unique attractions of cultural the official festivities on October 3 and 4. importance. Five years ago, the Federal This year the Day of German Unity will take place in while In 2020, Germany is marking the 250th talented artist whose works are pivotal and individualist. “Ode to Joy” from Ministry of Transport and Digital is in charge of designing the program. anniversary of the birth of Ludwig to music history. Beethoven’s Ninth is the Infrastructure initiated the German This special anniversary includes the van Beethoven, the city of Bonn’s official European anthem since 1972, but is Unity Cycle Route. This new transport ceremonial act as well as a citizens’ most famous son. The former capital Born in Bonn in December 1770, Beethoven beloved and performed on every continent. project, in cooperation with the federal of Germany, which was voted one of is not only the most frequently performed states, celebrates German unity and festival incorporating concerts the top five city destinations for 2020 classical composer in the world, but When he died in in 1827, he left makes it a tangible experience. Along and various other acts. There will also be by Lonely Planet, is the center of the also widely regarded as a cosmopolitan behind , piano concertos, the approximately 683-mile-long trail numerous individual celebrations held international Beethoven anniversary revolutionary and visionary. His ambitious string quartets, a violin concerto visitors can experience the unique story throughout Germany. year. With the global marketing father laid the foundation for his early and even an opera. His music was Beethoven House, Bonn of the reunification firsthand at about campaign #DiscoverBeethoven, the musical education. The young composer unpredictable and therefore often ahead 100 historical sites, while also enjoying www.germany.travel/30reunified German National Tourist Board puts performed his first concert at age 7. of its time. As one of the most important a spotlight on an exceptionally ambassadors for European culture, CNN Great Big Stories 2020 When Beethoven began to suffer from Beethoven’s manuscripts have long Beethoven 5 Ways incurable hearing loss at 27, he had already been part of UNESCO’s Memory of the The five-part online video series established himself as one of the most World Register. “Beethoven 5 Ways” from CNN’s eminent composers. He continued to Great Big Story offers insights into the work tirelessly, although he could only As part of the anniversary year, a composer’s legacy, which extends far hear many of his subsequent creations comprehensive program with various beyond the death of the exceptional with his inner ear. Beethoven’s self- concerts, opera performances, festivals artist. The first Great Big Story features awareness made him a modern artist and exhibitions is taking place a lively tour through Bonn, Beethoven’s throughout Germany until September hometown. Accompanied by his world- 2021. Bonn, as the epicenter of the famous melodies, the video provides International Beethovenfest Beethoven Discovery Year, hosts captivating impressions of essential The heart of the Beethovenfest in Bonn is the music of Ludwig van Beethoven. With multiple events to explore the life of the Beethoven sites, all of which are the performances by internationally acclaimed artists and ensembles, the festival shines classical composer. Travelers visiting the focus of the anniversary activities. a light on the composer’s past, present and future. The festival is held every year in late Beethoven sites —and all of Germany — You can quickly access all five videos summer (August 20 - September 10, 2021) and bears witness to the 22 years during which will get an experience to remember. on www.greatbigstory.com by typing Beethoven left his mark on Bonn and the Rhine region. “Beethoven” in the search bar. www.beethovenfest.de www.germany.travel/beethoven www.greatbigstory.com www.bthvn2020.de Potsdamer Platz, Berlin

6 www.germany.travel Photography Credits (from left to right): Getty Images, CJ Romas; GNTB, Francesco Carovillano Photography Credits: Beethoven-Haus Bonn (top); GNTB, Santoni - Gianluca (bottom) 7 BEETHOVEN REUNIFICATION

Beethoven Tour Beethoven-Haus 30 Years of German Visitors can experience the most The museum at Ludwig van Beethoven’s important parts of Ludwig van Beethoven’s birthplace is one of the most frequented childhood and youth in Bonn on a walking music museums worldwide and one of Reunification tour with 22 stops. The use of multimedia the 100 most popular sites in Germany. th elements at various locations in Bonn and A tour of the current 12 museum rooms October 3, 2020, marks the 30 the unspoiled beauty of Germany’s the Rhine-Sieg District presents Beethoven allows visitors to view more than 150 anniversary of the German low-lying mountain regions. to visitors in a new way. original exhibits, such as manuscripts, reunification. That monumental www.bthvn2020.de pictures, letters, furniture and other event followed just 11 months after There are also many permanent everyday objects from Beethoven’s life. the Peaceful Revolution and the fall exhibitions such as the DDR Museum New rooms of the enlarged exhibition of the Berlin Wall. The massive border in Berlin, which provides a unique and are the vault with manuscripts, a music divided the city into east and west room for regular concerts and a special highly immersive experience for its for 28 years. These events not only area for temporary exhibitions. visitors, encouraging them to explore www.beethoven.de/en/museum allowed East Germans to travel, but all aspects of life behind the Berlin Wall. also enabled millions of international The company TimeRide also offers an tourists to experience and explore extraordinary way to delve into the the natural beauty and culture of history behind the unification. They the former GDR. offer a virtual reality journey that takes travelers back to the 1980s and on a Reunified Germany offers a vast bus ride from West to East Berlin via touristic diversity from inspiring Statue of Beethoven, Bonn Bonn contemporary culture to thriving Checkpoint Charlie. traditions, from captivating natural th landscapes to historical gems Every year a different federal state hosts Beethoven’s 250 Anniversary and unique attractions of cultural the official festivities on October 3 and 4. importance. Five years ago, the Federal This year the Day of German Unity will take place in Potsdam while Brandenburg In 2020, Germany is marking the 250th talented artist whose works are pivotal and individualist. “Ode to Joy” from Ministry of Transport and Digital is in charge of designing the program. anniversary of the birth of Ludwig to music history. Beethoven’s Ninth Symphony is the Infrastructure initiated the German This special anniversary includes the van Beethoven, the city of Bonn’s official European anthem since 1972, but is Unity Cycle Route. This new transport ceremonial act as well as a citizens’ most famous son. The former capital Born in Bonn in December 1770, Beethoven beloved and performed on every continent. project, in cooperation with the federal of Germany, which was voted one of is not only the most frequently performed states, celebrates German unity and festival incorporating concerts the top five city destinations for 2020 classical composer in the world, but When he died in Vienna in 1827, he left makes it a tangible experience. Along and various other acts. There will also be by Lonely Planet, is the center of the also widely regarded as a cosmopolitan behind symphonies, piano concertos, the approximately 683-mile-long trail numerous individual celebrations held international Beethoven anniversary revolutionary and visionary. His ambitious string quartets, a violin concerto visitors can experience the unique story throughout Germany. year. With the global marketing father laid the foundation for his early and even an opera. His music was Beethoven House, Bonn of the reunification firsthand at about campaign #DiscoverBeethoven, the musical education. The young composer unpredictable and therefore often ahead 100 historical sites, while also enjoying www.germany.travel/30reunified German National Tourist Board puts performed his first concert at age 7. of its time. As one of the most important a spotlight on an exceptionally ambassadors for European culture, CNN Great Big Stories 2020 When Beethoven began to suffer from Beethoven’s manuscripts have long Beethoven 5 Ways incurable hearing loss at 27, he had already been part of UNESCO’s Memory of the The five-part online video series established himself as one of the most World Register. “Beethoven 5 Ways” from CNN’s eminent composers. He continued to Great Big Story offers insights into the work tirelessly, although he could only As part of the anniversary year, a composer’s legacy, which extends far hear many of his subsequent creations comprehensive program with various beyond the death of the exceptional with his inner ear. Beethoven’s self- concerts, opera performances, festivals artist. The first Great Big Story features awareness made him a modern artist and exhibitions is taking place a lively tour through Bonn, Beethoven’s throughout Germany until September hometown. Accompanied by his world- 2021. Bonn, as the epicenter of the famous melodies, the video provides International Beethovenfest Beethoven Discovery Year, hosts captivating impressions of essential The heart of the Beethovenfest in Bonn is the music of Ludwig van Beethoven. With multiple events to explore the life of the Beethoven sites, all of which are the performances by internationally acclaimed artists and ensembles, the festival shines classical composer. Travelers visiting the focus of the anniversary activities. a light on the composer’s past, present and future. The festival is held every year in late Beethoven sites —and all of Germany — You can quickly access all five videos summer (August 20 - September 10, 2021) and bears witness to the 22 years during which will get an experience to remember. on www.greatbigstory.com by typing Beethoven left his mark on Bonn and the Rhine region. “Beethoven” in the search bar. www.beethovenfest.de www.germany.travel/beethoven www.greatbigstory.com www.bthvn2020.de Potsdamer Platz, Berlin

6 www.germany.travel Photography Credits (from left to right): Getty Images, CJ Romas; GNTB, Francesco Carovillano Photography Credits: Beethoven-Haus Bonn (top); GNTB, Santoni - Gianluca (bottom) 7 CULINARY GERMANY

Germany’s Culinary Diversity From traditional hearty meals to culinary world, Germany is also home 2018. The destination’s exquisite wines nouvelle cuisine and Michelin-starred to several vegetarian Michelin-starred are typically light and fruity, full of restaurants, your clients are sure to restaurants, such as the all-vegan Seven character, and often pair beautifully with find the perfect dish and location to Swans in Frankfurt and the vegetarian several of Germany’s famous cheeses. satisfy their cravings. Germany is proud restaurant Cookies Cream in Berlin. of its traditional meals, and with good even hosts an annual Vegan Beer connoisseurs are also spoiled for reason. Quite a number of its delicacies, Street Food Festival. choice. Germans, especially in Bavaria, such as Aachener Printen, have become are proud to be known for brewing protected brands. Locals have enjoyed All of these culinary delights are some of the finest beers in the world. many dishes for centuries, including the being recognized globally. In 2020, the The German Purity Law from 1516 (the Thuringian Sausage, which has been a renowned Michelin Guide awarded oldest food regulation still in existence) classic offering for more than 600 years. its famous stars to 308 restaurants in stipulates a strict brewing process. To keep it interesting though, Germans Germany. This achievement comes from Visitors can choose from 500-plus high- are not shy about giving old favorites a combination of things; the chefs’ caliber beers produced in 1,300 breweries a contemporary twist. Maultaschen, creativity and innovation combined throughout the country. the Swabian-style pasta pockets, for with the country’s highly advanced example, come the traditional way, culinary schools. Interested foodies can explore German cooked in stock, or as a more modern cuisine, traditional meals and drinks fashion, served in a burger! With 13 wine-growing regions covering from each of our 16 federal states on nearly a quarter of a million acres, our website. They can also find videos Kale, known as a superfood in the U.S., is Germany’s wines are another favorite highlighting the various dishes and even well liked by Germans and is a traditional not to be missed. Its annual vineyard a variety of recipes to download. ingredient in Germany’s northern production made Germany the eighth- cuisine. As one of the trendsetters in the largest producer of wine worldwide in www.germany.travel/culinary-germany

“My favorite German dish is Spätzle, but through many memorable visits to Germany, I’ve enjoyed discovering regional specialties such as Maultaschen and Baumkuchen.” Steven Paganelli Group Head of Destination Marketing Americas TripAdvisor

“Alexa, start German Brotzeit” Bread plays a very important role in German culture. The world-famous and popular German bread is sold in more than 3,000 different varieties and can be found on every dining table in Germany. The culture of German bread was even awarded the status of UNESCO World Cultural Heritage in 2014.

The new ‘German Brotzeit’ Alexa skill offers you 16 different recipes for savory or sweet breads, as well as three exciting travel tips for each of the regions each bread is from. Wine Festival, (top); Restaurant Alexander Herrmann, Wirsberg (bottom)

8 www.germany.travel Photography Credit: Stuttgart Marketing GmbH (top); GNTB, Jens Wegener (bottom) ADVERTORIAL

Welcome to Potsdam — One of the Largest UNESCO World Heritage Sites in Germany

“This entire Eyland has to become a paradise,” wrote John Maurice of Nassau to his friend Frederick William, The Great Elector, back in the 17th Century. A small city, not far from Berlin and surrounded by a lovely lake landscape, was a perfect place for a second residence of the Brandenburg- royals. This is how Potsdam with its and gardens – such as Versailles and St. Petersburg – came into being purely from an idea. Prussian rulers worked on their earthly paradise for two centuries, reinterpreting the styles of Ancient Greece and Rome, the Rococo and the Tudor era.

The jewel of the Prussian paradise is, without a doubt, the summer residence of . The King of Prussia, wanting to escape bustling Berlin, found his sanctuary there. To his summer residence, he gave the name of (in French, sans souci means “without worries”). Today the yellow rococo overlooks the lavish terraced landscape. Sanssouci Palace

The palaces and gardens of Potsdam – A city stroll through Potsdam is like a Moviemakers also find inspiration in as part of UNESCO World Heritage since walk through a timeline of European street facades and more than a hundred 1990 – represent the perfect interaction history. Visitors can enjoy some delicious years of movie history. Films such as between art and nature. The site pannekoeken (Dutch pancakes) in the “The Monuments Men” and “Inglourious encompasses 5,100 acres of Potsdam’s Dutch Quarter, wander along green Basterds” were shot here as well as series cultural landscape that represents worldly alleys between fairytale-like wooden like “Homeland.” Potsdam is a European influences from , , and houses of Russian Colony Alexandrovka cradle for cinema and Germany’s first and the . Cultural diversity is a and walk through the Italian piazza-like only “UNESCO Creative City of Film.” part of Potsdam’s identity. Old Market. Along with perfect movie settings, Potsdam offers outstanding material for movie scripts. One great example is the spy exchange that took place during the Cold War on the Glienicke Bridge. Marking the border between Potsdam and , the bridge was an ideal spot to exchange captured spies from East and West. This story made Steven Spielberg come to Potsdam and shoot the movie “Bridge of Spies” with Tom Hanks.

www.potsdam-tourism.com www.visitworldheritage.com [email protected] Prussian Palaces and Gardens: www.spsg.de Glienicke Bridge Book tickets online: https://tickets.spsg.de

Photography Credits: SPSG, L.Seidel (top); PMSG, A. Stiebitz (bottom) 9 WELLNESS

Yoga at Lake Taching Wicker Beach Chairs, Heiligendamm Wellness Retreats in Germany If your clients are looking for the chance support regeneration. Kneipp, Felke wellness and beauty hotels in Germany. to refresh their minds, replenish their and Schroth cure treatments, bubbling This comprehensive offering includes strength, slow down and relax, Germany seawater for thalassotherapy and radon personally tailored programs and medical is a dream destination. Whether by the galleries will help visitors relax and let go. wellness treatments, as well as active sea, in the or surrounded by This diverse range of natural therapies pursuits in the heart of the beautiful green meadows and forests – picturesque makes Germany an attractive destination countryside. Travelers can enjoy the spa towns and stunning resorts invite for wellness travel, with over 350 rated continuously changing scenery on long them to savor an amazing relaxation and health resorts and spa towns that well-being experience. combine traditional healing methods cycling or hiking tours. In the evenings, with modern medicine. The spectrum they can relax over revitalizing gourmet The necessary ingredients for a fabulous extends from prevention to healing, dishes, which combine healthy nutrition wellness retreat can be found across recuperation and relaxation. with maximum pleasure. Germany, including many mineral You can find a wide variety of well- and thermal springs, an invigorating being treatments based on natural www.germany.travel/wellness moorland, and a healthy climate to remedies in more than 1,000 inspected www.wellnesshotels-resorts.de

ADVERTORIAL

Bauhaus Building, Dessau Garden Kingdom, Dessau-Wörlitz Luther Memorial, Lutherstadt Eisleben -Anhalt: Luther, Bauhaus & Garden Kingdom

Extraordinary and full of exciting “Luther I Bauhaus I Garden Kingdom” the “Infinite beauty” are the words the great contrasts – no fewer than three UNESCO region between Dessau-Roßlau, Wörlitz German writer used to describe World Heritage sites are to be found and Lutherstadt Wittenberg has world- the Dessau-Wörlitz Garden Kingdom. concentrated in a very small area in ranking sights to offer, spanning roughly Its magic remains unbroken to this day, Saxony-Anhalt. These are the Bauhaus four centuries of German cultural history. as does the attraction of the Bauhaus and its Master’s Houses in Dessau, the They range from the classic modernity buildings, through which Dessau’s classical Garden Kingdom of Dessau-Wörlitz, and of the Bauhaus artists in Dessau, to the modernism achieved world fame. the Luther sites in Lutherstadt Wittenberg spirit of the Enlightenment in the Garden Please contact us for more information on and Lutherstadt Eisleben. Kingdom of Dessau-Wörlitz, to the history travel itineraries and advice. of the . The latter is brought Tours in the east of Saxony-Anhalt are to life in Wittenberg at sites from Martin www.saxony-anhalt-tourism.eu especially worthwhile. Under the slogan Luther’s life and work. [email protected]

10 www.germany.travel Photography Credits: GNTB, Günter Standl (top left); GNTB, Francesco Carovillano (top right); Michael Deutsch; Kulturstiftung Dessau-Wörlitz; Fotolia/Genese (bottom row) has been bringing music to life for over 800 years – and holds festivals to celebrate its musicians every year.

A 70-minute train ride from Berlin, Leipzig is a buzzing city in the east of Germany. The cultural and architectural beauty of Leipzig has always been a source of inspiration for creative minds such as the composers Johann Sebastian Bach, Felix Mendelssohn Bartholdy, Gustav Mahler, and . The majority of Leipzig composers’ homes and workplaces are still standing today. This is unrivaled in Germany and, in international terms, is second only to Vienna. Unique in Leipzig, however, is the proximity of these sites: You will experience centuries of musical history in one afternoon!

Pick the right travel dates for your music-loving clients: BACH MENDELSSOHN WAGNER FESTIVAL LEIPZIG 2021 FESTIVAL 2021 FESTIVAL 2022

11 until 20 June 2021 31 October until 7 November 2021 21 June until 14 July 2022

Under the motto “Redemption”, a Mendelssohn’s masterpieces performed As Leipzig being Richard Wagner’s cycle of 33 , three oratorios by the Gewandhausorchester as well hometown, Leipzig Opera will present and St. Matthews Passion will tell the as choral and chamber the full Wagner œuvre on stage story of Messiah, Bach’s Messiah. music of the Romantic era within three weeks in summer 2022. tickets on sale from November 2020 tickets on sale from 2021 tickets on sale

Further information is available at www.leipzig.travel/cityofmusic. If you need help with the booking, please contact us at [email protected]. BARRIER-FREE TRAVEL

Dialogue in the Dark Dialogue in the Dark is an interactive exhibition and one of the world’s most exciting life-changing experiences where visitors are led by blind guides in absolute darkness. Guests get the chance to experience daily activities like a walk in the park, a boat cruise or a café visit in specially designed darkened Langeoog Baumwipfelpfad rooms. The guides are masters of this environment and hence provide the visitors with a strong sense of security. Experience Germany After 27 years, nine million visitors have been guided through darkness in this manner in more than 41 countries. The Without Barriers Dialogue in the Dark exhibition pushes visitors out of their comfort zone and History and stories, art and culture, and elevators. Additionally, airports, nature and cities—Germany’s multi- train stations and many hotels have faceted attractions offer fantastic upgraded their facilities for travelers adventures for all those who love to with special needs. travel. Over the past few years, there have been a number of projects that have Germany has an incredible array of made the country’s many attractions tourist attractions, and the majority of more accessible to everyone. This means sites are accessible to all. One of many that for visitors with disabilities or treetop trails in Germany is located in the restricted mobility, Germany now offers Hainich National Park in . Here, a wealth of opportunities for both leisure visitors with walking disabilities can take and business trips. an elevator to the treetop trail where Dialogue in the Dark, Hamburg they can gaze at the largest unbroken All over Germany, standardized labeling expanse of mixed deciduous forest in can be experienced in Hamburg as systems provide reliable information Europe. By using a media guide, nature- well as in Frankfurt. Visitors can also about destinations and service providers. lovers with hearing or sight impairments book a “Dinner in the Dark”, where The German National Tourist Board’s or reading difficulties can explore the blind waiters serve a surprise meal database contains about 1,500 tested adventure world “root cave” – almost in complete darkness which creates barrier-free opportunities. Grouped boundlessly – in the national park center not only a culinary journey but also by category, federal state and travel at the treetop path. German cities also challenges one’s taste buds and region, this resource makes it possible offer activities and tours modified for all table manners. to independently select, evaluate and tourists. For example, in Hannover, the book an itinerary in line with your regional capital of , your www.dialogue-in-the-dark.com clients’ physical requirements. It is even clients can take an accessible guided possible to select offers according to tour with “The Red Thread.” This 2.6-mile the specific type of disability. Restricted long red line will guide your clients along Alexa Skill Germany mobility or hearing, visual and cognitive the highlights of the city, taking them to Travel Tips impairments, and even more specific architectural, historical and entertaining By simply saying, “Alexa, tell me Germany Travel filters can be applied for unique sites at their own pace. There is also an individual needs. As a result, detailed Tips,” our Alexa skill accessible route with amenities for the assists customers to find information will be provided regarding hard of hearing or partially sighted/blind their perfect vacation accessibility for museums, tourist sites, visitors. Send your clients to Germany activity based on their tourist offices, and accommodations. with confidence and let them enjoy the interest. The voice assistant provides A downloadable PDF includes images country without barriers. valuable information and insider tips of all relevant areas as well as detailed about traveling in Germany. descriptions of parking places, bathrooms www.germany.travel/accessibleoffers

12 www.germany.travel Photography Credit: GNTB, Jens Wegener (top left); GNTB, Jens Wegener (top right); DIALOG IM DUNKELN, Jens Scholz/Dialoghaus Hamburg gGmbH (bottom right) ADVERTORIAL

New Old Town Botanical Garden Frankfurt: A City That’s Alive and Diverse Frankfurt is so filled with activities, vacation opportunities, many Discover Frankfurt Virtually it is difficult for clients to get bored. which include fabulous views of While your clients may have to wait The city has many colorful contrasts the city’s skyline. to get to Frankfurt personally, they that make the metropolis unique. can discover the colorful scenes of its Its old town charm can be found in Culinary famous old town directly from their its rustic restaurants, cozy cafés and homes. The only thing they need is our beautiful boutiques; travelers can Frankfurt’s culinary landscape is digital postcard and their smartphones. also visit world-renowned museums as diverse as the city itself. Here, along the city’s famous museum award-winning chefs spoil diners embankment. Those who want a touch with innovative dining concepts, the of authenticity can take a stroll through spectrum ranging from fine gourmet the multicultural Station District to restaurants to the trendy eateries in the discover the newest, trendiest shops Station District. and restaurants. Whatever your clients’ interest, it is all here! In the going-out district of Old Sachsenhausen, time-honored apple Summer wine pubs serve fine local fare and Digital Postcard If there is one thing to be said the locals’ beverage of choice, Frankfurt Directions for this “Augmented about summer days in Frankfurt, it apple wine. Known for their rustic Reality” experience can be found at is this: They are anything but boring charm and rugged hospitality, www.frankfurt-tourismus.de, where also and will provide your clients with the pubs are equally popular among many other digital offers focusing on great memories of an urban locals and visitors. Frankfurt and its surroundings European getaway. At the recently opened Time Ride are featured. Experiences available during the store, visitors can embark on a One thing is certain – Frankfurt has warmer months can be simple and thrilling journey through time and something for everyone and is the perfect varied, such as watching the sunset experience the pulsating life in the destination for starting your clients’ from a trendy rooftop bar in the heart Main metropolis on the threshold to Germany adventure. We look forward of the city or enjoying a refreshing modernity in the 19th century. Through to welcoming you and your clients to beverage along the idyllic banks of the virtual reality, they will experience the Frankfurt in the very near future. River Main. Frankfurt is alive during the exciting time of change in the role of a summer, with locations across the city venerable Frankfurt merchant – just as www.frankfurt- providing guests with a variety of great if they had been there themselves. tourismus.de [email protected]

Photography Credits: #visitfrankfurt, Holger Ullmann (top left); Hessen Agentur, Florian Trykowski (top right) 13 SOUTHWEST GERMANY ADVERTORIAL

Baden-Baden: Enjoy the Good-Good Life in Baden-Baden

Nestled to the north of Germany’s beautiful Black Forest lies True relaxation can be found at the city’s two thermal baths, the small and impressively cosmopolitan city of Baden-Baden. home to soothing wellness in the water itself as well as a series This historic and charming spa town ticks all the boxes: natural of high-quality beauty treatments to revitalize the skin. The Climbing near Stuttgart Wine Cellar Albrecht-Kessling, hot thermal springs and soothing spas, quality hotels, gourmet modern Caracalla Spa offers a space of matchless exceptionality restaurants, tempting shops and a great cultural experience. All and gentle ambiance, while the historic Friedrichsbad brings of this is set in a relaxing green environment where everything is traditional Roman bathing culture and Irish hot-air bathing into SouthWest Germany: just an easy walk away. the modern day. Cultural enthusiasts also have a lot to choose from in Baden- Culinary, Wine and the Best of Hotels Baden. The Festival Hall, Europe’s second largest opera house, hosts international operas, ballets, musicals and concerts. Art Welcome to SouthWest the grape harvest. Visitors awarded with the famous have a long history. All are lovers enjoy visiting the various museums in town, whether Germany! The German federal can explore unspoiled Michelin star. privately owned and most are they are interested in internationally known artists or young state of Baden-Württemberg is countryside by cruising still family-run. Each property new ones. There are also museums devoted to technology, surprisingly wild. Its unspoiled on scenic lakes and rivers There is no better way to is as unique as a diamond, jewelry and just about every other interest. Throughout the landscapes range from dense or cycling through lush combine delicious food with with its own tradition and year, Baden-Baden celebrates a colorful cultural program – forests and open meadows vineyards. In winter, fabulous wines of the region. history, its own style and from food and music festivals to open-air concerts, dance to gurgling streams in deep traditional Christmas markets SouthWest Germany has a lot character. Some are located awards and film festivals. gorges. Green oases offer add bustle to cities, towns to offer for connoisseurs. From in the midst of a beautiful tranquillity – even in the cities. and picture postcard villages. the Baden Wine Route via the forest surrounded by charming One of the crowning jewels in Baden-Baden’s extensive Skiing, snowboarding and Wine Trails of Württemberg, hills, some are right by the collection is the Casino. For an evening filled with excitement, With its friendly climate and riding with huskies over wine tourists get their boardwalk of a lake, and others thrills and unrivaled luxury, there is no better place than varied landscape, SouthWest the Swabian Alb are money’s worth: Wines from are found in the heart of old Germany’s oldest casino, which was once named the most Germany is a genuine “four popular activities. SouthWest Germany are historical cities. These nine beautiful casino in the world. seasons” destination. In among Europe’s finest and “individualists” are different Baden-Baden is a truly enchanting place, exuding class and spring, parks and gardens are Baden-Württemberg is also most diverse — white and red, from one another, yet have lots in common: They have all sophistication at every turn. However, for every piece of modern full of flowers; summer brings the number one gourmet dry and sweet, even sparkling. been awarded “5-star superior” luxury, there is an equally charming reminder of the city’s ancient temperatures in the 70s, just state in Germany. No other status– the highest distinction culture. A must-see for any traveler, this is one destination that right for cycling and hiking. area in Germany has as many And while in Germany’s in the hotel industry. cannot be missed. The blue skies and warm Michelin-rated restaurants SouthWest, your clients can sunshine of fall are ideal for as Baden-Württemberg. In treat themselves to a stay in www.tourism-bw.com www.baden-baden.com touring and experiencing total there are 77 restaurants one of its Best of Hotels. Many [email protected] Kurhaus (top); Caracalla Spa (bottom) [email protected]

Our signature guided tours are custom- of packages includes a collection of Black Forest Tours: tailored to each visitor. If your clients want short day hikes as well as challenging something more than a cookie-cutter tour long-distance ones, multi-day routes and Experience the Region Like a Local or a bus trip with 49 other tourists, book everything in between. them on our guided tours. Our vacation packages are the perfect Excursions offered by Black Forest with waterfalls in the steep ravines that combination of everything your clients Tours are not just another tour, but run down to the valley below. This is the Just-a-Driver chauffeured tours are need for a real getaway. Starting at three rather unforgettable, once-in-a-lifetime dark forest portrayed in the Brothers designed for those who prefer to explore days/four nights, we take care of it all experiences, individually tailored, worry- Grimm Fairy Tales. But there are also the Black Forest with the convenience of a — a range of local hotels to luxury spa free, hassle-free and priceless. sunny meadows, orchards and farms, car, driver and a personalized itinerary — accommodations, personalized itineraries, with medieval towns in the valleys below, all provided by us. sightseeing and hikes for exploring on Today the Black Forest defines the surrounded by vineyards. Postcard perfect. their own or with guidance if they need it. mountainous region in the southwestern Our hiking packages immerse your corner of Germany. The dense forested We offer a variety of ways to experience clients in both The Black Forest itself and www.the-black-forest.com Castle Ruins dot the Country Side mountains hide medieval castle ruins, The Black Forest: its culture. A comprehensive selection [email protected] Witches of the Black Forest

14 www.germany.travel Photography Credits: TMBW, Gregor Lengler (top left); TMBW, Duepper (top right); Photography Credits: Baden-Baden Kur & Tourismus GmbH (top two photos); Black Forest Tours (bottom right) 15 Black Forest Tours (bottom left) SOUTHWEST GERMANY ADVERTORIAL

Baden-Baden: Enjoy the Good-Good Life in Baden-Baden

Nestled to the north of Germany’s beautiful Black Forest lies True relaxation can be found at the city’s two thermal baths, the small and impressively cosmopolitan city of Baden-Baden. home to soothing wellness in the water itself as well as a series This historic and charming spa town ticks all the boxes: natural of high-quality beauty treatments to revitalize the skin. The Climbing near Stuttgart Wine Cellar Albrecht-Kessling, Heilbronn hot thermal springs and soothing spas, quality hotels, gourmet modern Caracalla Spa offers a space of matchless exceptionality restaurants, tempting shops and a great cultural experience. All and gentle ambiance, while the historic Friedrichsbad brings of this is set in a relaxing green environment where everything is traditional Roman bathing culture and Irish hot-air bathing into SouthWest Germany: just an easy walk away. the modern day. Cultural enthusiasts also have a lot to choose from in Baden- Culinary, Wine and the Best of Hotels Baden. The Festival Hall, Europe’s second largest opera house, hosts international operas, ballets, musicals and concerts. Art Welcome to SouthWest the grape harvest. Visitors awarded with the famous have a long history. All are lovers enjoy visiting the various museums in town, whether Germany! The German federal can explore unspoiled Michelin star. privately owned and most are they are interested in internationally known artists or young state of Baden-Württemberg is countryside by cruising still family-run. Each property new ones. There are also museums devoted to technology, surprisingly wild. Its unspoiled on scenic lakes and rivers There is no better way to is as unique as a diamond, jewelry and just about every other interest. Throughout the landscapes range from dense or cycling through lush combine delicious food with with its own tradition and year, Baden-Baden celebrates a colorful cultural program – forests and open meadows vineyards. In winter, fabulous wines of the region. history, its own style and from food and music festivals to open-air concerts, dance to gurgling streams in deep traditional Christmas markets SouthWest Germany has a lot character. Some are located awards and film festivals. gorges. Green oases offer add bustle to cities, towns to offer for connoisseurs. From in the midst of a beautiful tranquillity – even in the cities. and picture postcard villages. the Baden Wine Route via the forest surrounded by charming One of the crowning jewels in Baden-Baden’s extensive Skiing, snowboarding and Wine Trails of Württemberg, hills, some are right by the collection is the Casino. For an evening filled with excitement, With its friendly climate and riding with huskies over wine tourists get their boardwalk of a lake, and others thrills and unrivaled luxury, there is no better place than varied landscape, SouthWest the Swabian Alb are money’s worth: Wines from are found in the heart of old Germany’s oldest casino, which was once named the most Germany is a genuine “four popular activities. SouthWest Germany are historical cities. These nine beautiful casino in the world. seasons” destination. In among Europe’s finest and “individualists” are different from one another, yet have Baden-Baden is a truly enchanting place, exuding class and spring, parks and gardens are Baden-Württemberg is also most diverse — white and red, lots in common: They have all sophistication at every turn. However, for every piece of modern full of flowers; summer brings the number one gourmet dry and sweet, even sparkling. been awarded “5-star superior” luxury, there is an equally charming reminder of the city’s ancient temperatures in the 70s, just state in Germany. No other status– the highest distinction culture. A must-see for any traveler, this is one destination that right for cycling and hiking. area in Germany has as many And while in Germany’s in the hotel industry. cannot be missed. The blue skies and warm Michelin-rated restaurants SouthWest, your clients can sunshine of fall are ideal for as Baden-Württemberg. In treat themselves to a stay in www.tourism-bw.com www.baden-baden.com touring and experiencing total there are 77 restaurants one of its Best of Hotels. Many [email protected] Kurhaus (top); Caracalla Spa (bottom) [email protected]

Our signature guided tours are custom- of packages includes a collection of Black Forest Tours: tailored to each visitor. If your clients want short day hikes as well as challenging something more than a cookie-cutter tour long-distance ones, multi-day routes and Experience the Region Like a Local or a bus trip with 49 other tourists, book everything in between. them on our guided tours. Our vacation packages are the perfect Excursions offered by Black Forest with waterfalls in the steep ravines that combination of everything your clients Tours are not just another tour, but run down to the valley below. This is the Just-a-Driver chauffeured tours are need for a real getaway. Starting at three rather unforgettable, once-in-a-lifetime dark forest portrayed in the Brothers designed for those who prefer to explore days/four nights, we take care of it all experiences, individually tailored, worry- Grimm Fairy Tales. But there are also the Black Forest with the convenience of a — a range of local hotels to luxury spa free, hassle-free and priceless. sunny meadows, orchards and farms, car, driver and a personalized itinerary — accommodations, personalized itineraries, with medieval towns in the valleys below, all provided by us. sightseeing and hikes for exploring on Today the Black Forest defines the surrounded by vineyards. Postcard perfect. their own or with guidance if they need it. mountainous region in the southwestern Our hiking packages immerse your corner of Germany. The dense forested We offer a variety of ways to experience clients in both The Black Forest itself and www.the-black-forest.com Castle Ruins dot the Country Side mountains hide medieval castle ruins, The Black Forest: its culture. A comprehensive selection [email protected] Witches of the Black Forest

14 www.germany.travel Photography Credits: TMBW, Gregor Lengler (top left); TMBW, Duepper (top right); Photography Credits: Baden-Baden Kur & Tourismus GmbH (top two photos); Black Forest Tours (bottom right) 15 Black Forest Tours (bottom left) SMART LUXURY

Smart Luxury: Enjoy the Exclusivity of Germany

Germany is the smart choice for a luxury be complemented by extraordinary vacation. Known for its astonishing castles, accommodations and exquisite cuisine. first-class customer service, breathtaking In fact, there are more than 300 Michelin- scenery and some of the world’s most starred restaurants and many top-rated Designer Outlets, exclusive brands, Germany always delivers castle, luxury and boutique hotels offering an authentic experience that can easily an excellent value compared to other picturesque small neighborhoods to countries. Germany can also provide browse local designers and goods or shop “Germany is well-known for quality – from a great variety of activities to make for well-known brands in department their cars, watches, chocolates, luggage your client’s stay unique, from private stores, pedestrian zones, malls and to pens – to name just a few. This passion cooking classes with Michelin-starred designer outlets. Special services, such for quality makes Germany a perfect chefs, making your own chocolate at the as shuttle buses, private chauffeurs, recommendation for the sophisticated, Chocoversum in Hamburg, or enjoying childcare facilities and personal shoppers, affluent traveler. You will find some of the an exclusive tour and wine tasting at the best hotels, flights, shopping and dining make shopping trips to Germany’s Weingut am Stein near Würzburg. Your experiences everywhere in Germany.” designer outlets convenient and thrill-loving clients can drive a Porsche affordable. Non-EU citizens benefit from Paula McKay on the Lausitzring, one of Europe’s most tax-free shopping in stores throughout President modern racetracks, or try their hand at Germany by reclaiming the VAT on Europe Express speed sailing on the . purchased goods for a small fee when leaving the EU. Germany is also a great shopping destination. Your clients can stroll through www.germany.travel/shopping

ADVERTORIAL Enjoy Advent Magic in Heidelberg

There’s no better, more stylish way with friends, or even with the entire to enjoy the Advent season than in family, gliding across the ice before Heidelberg’s Old Town. With the this breathtaking backdrop is a very town’s world-famous castle towering special experience. over it, the Heidelberg Christmas Market is one of the most beautiful winter Tip: Book “Winter Dream – stay 3 nights, markets in Germany. From November pay for 2” or “Advent Experience.” 23 to December 22, it offers guests a These all-inclusive travels of Heidelberg truly unique pre-Christmas atmosphere. Marketing GmbH enable visitors to Spread out across six historical squares, experience the former Residence City the magical little wooden booths and at its most beautiful in the course of a tents present arts and crafts as well as romantic winter city trip, while benefiting edible wintery treats to their visitors. from special offers.

From November 23 to January 10, visitors Learn more about the Heidelberg can enjoy special skating fun under the Christmas Market at www.facebook.com/ starry sky while spinning on one of the heidelbergerweihnachtsmarkt. most beautiful ice rinks in Germany – The Karlsplatz at the foot of the right below the picturesque castle ruin. www.heidelberg-marketing.com Heidelberg Castle Whether as a romantic couple, together [email protected]

16 www.germany.travel Photography Credits: Designer Outlets Wolfsburg GmbH (top right); Heidelberg Marketing, Tobias Schwerdt (bottom left) VERSATILE, MODERN, STYLISH LEONARDO HOTELS

EXPLORE EUROPE‘S MAJOR CITIES FROM CENTRALLY LOCATED HOTELS

Put down your bag and instantly feel at home and relaxed. Whenever you enter a Leonardo Hotel, you can take a deep bre- ath and leave the hustle of the day out- side. Known as a charming and authentic host, Leonardo Hotels place a high value on superb quality, stylish interiors and friendly service.

HOTELS WITH A HEART AND A SOUL

The Leonardo name stands for versatility: Travelling on business, for leisure or on a weekend break: The ideas of a perfect hotel stay are as diverse as the people themselves. Leonardo, Leonardo Bou- tique, Leonardo Royal and NYX Hotels by NYX Hotels by Leonardo Hotels Leonardo Hotels brands are four different © Leonardo Hotels hotel concepts that speak the generic lan- guage of a brand family.

AN EXPRESSIVE DESIGN CONCEPT

Inspired by the Open Lobby Concept, open spaces and rooms flow into each other. Leonardo Hotels present themsel- ves deliberately colourful and full of life. Leonardo Boutique Hotels At the same time, they set accents that © Leonardo Hotels Central Europe blend into the immediate architectural environment of the city. It is exactly this mixture of dependable constants and the distinctive stylistic features of each hotel that make the Leonardo design so special. leonardo-hotels.com Leonardo Royal Hotels Leonardo Hotels © Leonardo Hotels Central Europe © Leonardo Hotels Central Europe

Hotels

by Leonardo Hotels NEW HOTEL OPENINGS New Hotel Openings

AMERON Neuschwanstein Alpsee Resort & Spa The new AMERON Neuschwanstein AMERON Neuschwanstein Alpsee Resort & Spa HYPERION Hotel Leipzig Alpsee Resort & Spa is in one of the most attractive locations in Germany, at HYPERION Hotel Leipzig airport in 17 minutes and the Hannover the foot of the two King Ludwig castles, The HYPERION Hotel Leipzig is located Fairground in only 14 minutes. Shops, and Neuschwanstein. in the historic city center, 11 miles from restaurants, the Old Town and the State With views of the Alpsee lake, forests and Leipzig/ Airport. The hotel is right at Opera are within walking distance. The a panoramic vista of the mountains, the the , with Augustusplatz and hotel has Wi-Fi in all 220 guestrooms hotel uniquely blends nature with culture. the Mädler Passage within a 15-minute and five conference rooms. The “Alpenrose am See” restaurant has walk. The189 rooms, classified as Comfort www.intercityhotel.com lovely views of the Alpsee, while the rooms, Business rooms or Suites, all conservatory and three terraces of the Lisl promise a relaxing time, making it ideal Moxy Hotel restaurant have views of the castles. for both a city break and business trips. Marriott’s newest and edgiest affordable www.ameronhotels.com www.h-hotels.com brand is located in Dresden’s hip Neustadt district. Amenities include an open lobby Marriott Hotel IntercityHotel Hannover Hauptbahnhof Ost This new hotel at Frankfurt Airport is The new IntercityHotel in Hannover and a 24/7 food-and-beverage area with directly connected to Terminal 1 of the is in the heart of the city just east a wide selection of snacks and drinks. All airport and ICE train station. From its of the main train station. Hotel guestrooms have 42-inch flat screen TVs, welcoming lobby to its 233 rooms, the guests have easy access to important USB ports and free Wi-Fi. “Plug and Meet’’ hotel’s family rooms, suites and M Club transportation connections, thanks areas have ergonomic seating, large provide a residential feel. to the FreeCityTicket included in their writing walls and 56-inch televisions. www.marriott.com stay. This means guests can reach the www.moxyhotels.com

The Winds of Change for Maritim Hotels ADVERTORIAL

Ongoing investments in renovation bathrooms. The tone is set with premium Maritim Hotel Würzburg projects ensure that Maritim Hotels will granite and contemporary showers, a The Maritim Hotel Würzburg is located continue to maintain its high standards. rain shower and colored mood lighting. on a lovely romantic street and one Maritim is keeping pace with the times, of Germany’s oldest holiday routes. choosing the latest technology and Maritim Hotel Alongside the freshly painted exterior, contemporary interiors. The bathrooms here have also been given the new saunarium really catches the a facelift. The spa’s Finnish sauna now eye. The hotel’s rooms and bathrooms Maritim TitiseeHotel boasts a high-quality wood finish and now sport a fresh, new contemporary Located at the heart of the Black Forest, atmospheric lighting. Large glass facades feel, ensuring that hotel guests enjoy the Maritim TitiseeHotel boasts a fabulous give a wonderful view over Bremen fantastic comfort as well as enhanced view of the lake. There will be even more Bürgerpark. Maritim Hotel Bremen is well-being. to impress guests with the completion the ideal spot from which to explore the of the extensive renovation work, which , following in the www.maritim.com will transform the rooms and en suite footsteps of the Brothers Grimm. [email protected]

Maritim TitiseeHotel Maritim Hotel Bremen Maritim Hotel Würzburg

18 www.germany.travel Photography Credits: AMERON Neuschwanstein Alpsee Resort & Spa (top left); HYPERION Hotel Leipzig (top right); Maritim Hotelgesellschaft mbH (bottom row) ADVERTORIAL

Würzburg: World Heritage and World-Class Wine

Why is Würzburg so popular? the Residence Palace. In this It’s not only because of its amazing baroque edifice, they scenic location alongside will walk up one of the world’s the River Main and the most beautiful staircases to ease of getting there from the largest ceiling fresco in the Frankfurt airport. Rather, it world. It is not surprising that has everything to do with the palace and the gardens the city’s unique atmosphere were included in the UNESCO and that fascinating mix World Heritage list in 1982. of culture and ambiance, of world heritage and wine Did we mention Franconian festivals, of avant-garde and wine? Three of Germany’s age-old traditions that make largest and most renowned Würzburg so attractive. wine estates are based in Würzburg, making the town An absolute “must do” for a mandatory stop for every your clients is a private wine enthusiast. Tastings and Nachtmusik at the Court Garden (top); Emperor’s Hall of the Residence (bottom) three-hour guided tour of cellar tours for groups can be Würzburg’s Old Town and booked in advance. Individual travelers usually opt for a self-guided wine tasting tour 2021: 100 Years using the “Würzburg Wine Pass” for sale online and at the tourist office. Mozartfest Würzburg Mozart’s music is more than 200 years old but still as vibrant as With award-winning ever. Every June the Mozartfest, established in 1921, celebrates museums, Michelin-starred the composer’s name and legacy and approaches it from a restaurants and high-class modern perspective with a central theme. Situated on the River music events, Würzburg is the Main, the city offers a beautiful, historic setting for a variety destination of choice for art of events, including symphony concerts in the UNESCO-listed lovers and foodies alike. Würzburg Residence, serenades in the Court Gardens or concerts www.wuerzburg.de in ancient wine cellars. www.wuerzburg.de/winepass [email protected] Since the early years of the 1920s, tourists from all over the world especially enjoy the majestic and famous concerts in the Imperial Hall of the Residence Palace and find themselves surrounded by a beautiful night sky while listening to the Nachtmusik that takes place in the Court Gardens. Mozartfest’s main venue is a must-see and will hold many special events during the upcoming anniversary season from May 28 to June 27, 2021.

In 2021, the Mozartfest turns 100 and will impress more than just music enthusiasts with outstanding projects. Besides a highly anticipated open-air concert in front of the Residence, art lovers will also get their money’s worth. An exclusive exhibition thematizes Mozart with rare pieces of art. Tickets (60-120 Euro) can be booked online on the Mozartfest’s website starting in December 2020.

www.mozartfest.de Bürgerspital Weinhaus Wine Bar (above); Würzburg (below) [email protected]

Photography Credits (from top to bottom): Christian Schwab; Oliver Lang; Dietmar Denger; Dietmar Denger 19 HERITAGE TRAVEL

GO German Heritage

Use our newly relaunched enjoy at home. Heritage Microsite to plan There are many historic your client’s next heritage- places, museums and related trip to Germany. memorials to visit where Approximately 44 million travelers can learn about Americans claim German their German heritage. Our heritage; perhaps your client Heritage Microsite also has is one of them! Our site offers an interactive map that gives details about interesting even more information about places and famous Americans each site. The travel planner Heritage Microsite with German roots and serves additionally provides you with up information and tools to suggested itineraries to help Heritage Microsite do your own genealogical you create an unforgettable research. It will even help you trip to Germany. discover deliciously authentic German recipes that you can www.germany.travel/heritage 321–2021: 1700 Years of Jewish Life in Germany

The Jewish congregation culture and history in in is deemed to be Germany and Europe. They the oldest one in Central are celebrating 1700 years Europe (to the north of the of Jewish-German life ), therefore, the year with a range of events and 2021 will set a particular activities throughout 2021. focus on Germany. The Besides a central reception Association “321–2021: in Cologne, the association 1700 Years of Jewish Life is planning several cultural in Germany” was founded events all over Germany on April 18, 2018 in the as well as publications to parish hall of the Cologne German Emigration Center, support the anniversary. with the purpose “The Emigration Museum in Bremerhaven is a “must-go” for every heritage of remembering the Jewish www.1700jahre.de trip to Germany. The trains are simple to maneuver for a one-night stay in Bremen or Bremerhaven and it is an emotional, immersive experience in any itinerary. I gained amazing insight into the challenges my great-grandparents faced moving away from family in Germany and emigrating to America by For Jewish Travelers reviewing historical documents, exploring interactive displays, and viewing Germany is home to the third- life-size replicas of the different ships and their living conditions over the largest Jewish community decades. It was all so tangible and impactful. The most emotional experience in Western Europe. An was my last stop in the museum. It was well worth spending a couple of hours excursion to discover Jewish with experts in the museum research center. Tears filled my eyes when we life, tradition, history and came across a picture of my great-grandmother at 11 years old with her family. architecture in Germany is no My eyes met hers and I recognized her immediately. I shared the images with longer limited to museums and my own family, including a cousin who looks like he could be our great-great- memorial sites. Our “Jewish grandfather’s twin! Not everyone will have this same experience, but you are Traveler” e-brochure highlights sure to walk away with more than you ever expected.” 64 cities and towns with Sandy Schadler special travel tips and contact Executive Vice President details of Jewish institutions. Vacation Sales & Marketing Download it or print a pocket- Travelink, American Express Travel friendly version at www.germany.travel/jewish-traveler

20 www.germany.travel Photography Credits: Deutsches Auswandererhaus, Kay Riechers (left) HISTORIC CELEBRATIONS

“Having been to Oberammergau many times, I love the landscape and the religious atmosphere that you breathe when walking through its tiny streets. The religious representations painted on the walls of the houses are just incredible! I definitely recommend strolling around the city, getting acquainted with the local tasty Bavarian cuisine and relaxing. Outside of Oberammergau, visit Linderhof and Neuschwanstein castles, as well as the Ettal Abbey – all are unique gems you can’t miss!”

Passion Play, Oberammergau Marco Sorbara Executive Director Europe Passion Play: The World’s Globus Family of Brands Most Famous Religious Drama Postponed to 2022 Oberammergau will open its doors again Bavarian village for at least 20 years can but a text in English is provided, and two for the 42nd Passion Play from May 14 to be part of the amateur cast of 2,000- large monitors display English subtitles October 2, 2022. The event has taken place plus actors, singers or musicians. On along with close-ups of the actors. About just once every decade since 1634 and the Ash Wednesday 2021, participants will half a million guests are expected to attend premiere, which was scheduled for May stop cutting their hair and beards for the 103 performances between May and 2020, has been postponed to May 2022 authenticity, since wigs are not allowed. The October 2022. due to the COVID-19 crisis. world-class play is about Jesus’ last days on www.passionsspiele-oberammergau.de earth, from the entry into Jerusalem to the [email protected] Only those who have lived in that small Resurrection. It is performed in German, +49 (0) 8822-9498877

ADVERTORIAL Garmisch-Partenkirchen: Year-Round Alpine Fun

winter, canoeing, paragliding, mountain biking or hiking in summer. Garmisch- Partenkirchen stands for activity and sports – “both in and with nature.”

A variety of cultural experiences completes your vacation in Garmisch-Partenkirchen: The musical highlight in summer is the Richard Strauss Festival. In midsummer, visitors experience the local people’s close connection to their traditions during the Winter Panorama Historical Ludwigstrasse folklore weeks. Impressive historic facades “Discover your true nature”: This motto is and mighty; the memories gained and lovingly painted houses, as well as the central philosophy encompassing the between the mountains and the valleys, its charming inhabitants, give the town tourist attractions offered at the renowned the water and the sky, are unique. an open atmosphere and a sense of joie vacation destination of Garmisch- de vivre, which is touching, moving and Partenkirchen all year round. In the midst Active travelers can make the most of unforgettable. Garmisch-Partenkirchen of beautiful mountain views, the most this outstanding outdoor destination. gives you “butterflies in your tummy.” famous town of the Bavarian Alps offers a No matter which season, Garmisch- wide variety of top-notch vacations. At the Partenkirchen is always an attraction: www.gapa.de foot of Mount , nature is splendid Alpine skiing, Nordic skiing or ice hockey in [email protected]

Photography Credits: Passionsspiele Oberammergau (top left); GaPa Tourismus GmbH, Marc Hohenleitner (bottom left and right) 21 SUSTAINABILITY & UNESCO

Feel Good – Sustainable Travel in Germany Germany is a top-quality and hotels and campsites across versatile destination – just Germany, selected by using as it should be. More and different criteria, such as more, many regions, cities resource-saving energy Suspended Tree Tents, and hotels across the country management or seasonal “green” transportation options of experiences compiled in are focusing on creating and regional gastronomy. that are climate-friendly, yet collaboration with sustainability vacation experiences in an Reservations for your clients comfortable and convenient. experts and tourism specialists environmentally friendly are easy to make by using the Germany’s transport system in each of the 16 German way. Our “Sustainable Travel” additional contact information consists of a huge network of federal states. This means your microsite displays various provided. Integrated videos trains and buses, which ensures clients can have a truly unique aspects of how “green focus on various topics, such a stress-free journey. There are experience and enjoy locally travel” is being developed as “upcycling,” a sustainable also different suggestions on produced meals and a variety of in Germany. Here, travel fashion trend and eco-friendly how to get around local areas, activities in the countryside. The advisors will find information urban developments in for instance by hiring bikes, microsite has additional insights on accommodation options different cities like Hamburg electric cars or e-scooters. about the regions as well as a that stand out for their and Freiburg. Once they have arrived at map, designed to create a clear sustainability initiatives. their destination, travelers and accessible overview. You have easy access to an The website also provides can easily explore their All of these options will support interactive map of sustainable plenty of information on surroundings while respecting you in creating an all-round eco- the environment through friendly and one-of-a-kind trip Visitor Cards unique outdoor experiences, for your clients. To maximize the “Feel Good” vacation experience, visitors can like spending a night in a take advantage of various low-cost eco-friendly public transport suspended tent above the Vacations in Germany can options in many regions and cities in Germany. The visitor cards Bow, a culinary donkey be a genuinely sustainable enable tourists to use public transport for free or at a very low cost; tour of the or other experience, full of relaxation, they can even rent an electric car. The visitor cards often include selected “Feel Good” highlights. admission fees to the region’s most popular places of interest and a clear conscience and the all- information on the top must-see attractions. You can confirm that important “Feel Good” factor! availability with local tourist offices. In fact, Germany now offers visitors an incredible selection www.germany.travel/feelgood

Explore Germany’s UNESCO World Heritage on Eight Different Routes Your clients can experience romantic monastic island masterpieces of human of Reichenau in the middle creativity and spirituality of the crystal-clear waters along with exciting towns of Lake Constance and nine and cities and the most prehistoric pile dwellings. beautiful natural landscapes. All UNESCO sites, including Our suggested eight routes the newest additions – the combine Germany’s 46 Water Management System UNESCO World Heritage Island of Reichenau, Lake Constance of and the Ore sites with many other tourist Mountains – can also be attractions. To make arrivals to an international airport. the route “Between Swabian explored on our website. and departures easy, all The caves of the Swabian Alb, Lake Constance and the routes start and finish close Alb can be explored along Alps”, leading to the incredibly www.germany.travel/unesco

22 www.germany.travel Photography Credit: GNTB, Jens Wegener (top); GNTB, Ben Wiesenfahrt (bottom) ADVERTORIAL

Hannover From Its Best Side

Authentic, unpretentious, relaxing – Today the city boasts the largest Hannover is the ideal mix for visitors exhibition grounds in the world, which seeking historic sights, culinary delights, are among the most modern of its kind. cultural highlights and shopping Hosting top trade fairs and expos such pleasures. It’s a city of international flair as Hannover Messe, Agritechnica and with its various trade fairs and events, Interschutz, it is becoming a showcase while also enjoying an outstanding for technological innovation and reputation for good business. welcomes numerous business travelers year after year. Hannover also provides It’s Always the Right Season exceptional locations for conventions and The capital of Lower Saxony offers conferences. Thanks to the numerous fascinating highlights at any time of the events and attractive opportunities for year. There’s horticultural art in perfection leisure activities, travel advisors can easily at Herrenhausen Gardens, a place that, arrange an interesting side diversion to tie in the summer, becomes a dream-like in with their clients’ business trips. background for fireworks displays, theater, and cabaret performances and Hannover Marketing concerts. The new town hall offers visitors and Tourism an exciting ride to the top of the cupola We are happy to help you with package on the world’s only parabolic lift and a and group arrangements, program wonderful view of the entire city. modules, city tours on foot or by coach, and accommodations (hotels and private Among the city’s most impressive sights rooms). Furthermore, we are here to are the historic half-timbered buildings and answer all your questions about business the Hannover Adventure Zoo, which, with travel during trade fairs and congresses. its spectacular themed worlds, is one of We look forward to hearing from you. Europe’s best animal parks. The Maschsee, a lake set in the city center, offers relaxation www.hannover.de Am Hohen Ufer (top); Royal Gardens of and a wide range of leisure activities. [email protected] Herrenhausen (center); Holzmarkt (bottom) The impressive, wide-ranging cultural landscape of Hannover enjoys an excellent reputation. The multitude of street art objects is unique. Events such as the International Fireworks Competition, the Maschsee Lake Festival or the world’s largest “Schützenfest” fun fair draw visitors to Hannover in great numbers every year.

Hannover also offers excellent shopping opportunities with a great variety of offerings, short distances and good infrastructure. The city‘s pedestrian area ranks among the top 10 most visited shopping streets in Germany. The central location and its easy accessibility by motorway, by ICE highspeed train or by air are also among the city’s numerous selling points.

Trade Fair and Congress City Hannover’s tradition as a major global trade fair city reaches back 70 years. New Town Hall

Photography Credits (from top to bottom): HMTG; Lars Gerhardts; Christian Wyrwa; Lars Gerhardts 23 NEW ATTRACTIONS NEW ATTRACTIONS Deutsches Museum Xperience in Dresden Starting in fall 2020, people virtual reality features and Nuremberg – The can enjoy a time-travel the latest technology. adventure and experience Hidden beneath Brühl’s Museum of the Future the Dresden in five Terrace, the Dresden Fortress The new branch of the Deutsches Museum of Munich will open themed worlds like never awaits guests with an before. From festival grounds unforgettable adventure. on the banks of the Pegnitz River in the heart of the old city and magnificent Baroque Here, Duke Maurice guides center of Nuremberg in 2020, not far from the famous Christmas architecture to utopian plans visitors through the 450-year- market. The Future Museum will make science fiction come to and the orangery, visitors can old ruins and tells them all life, allowing guests to work with robots to partially transform find out how the Dresden about his adventures in what Well at MÄRCHENWELTEN, Hamburg themselves into androids or, perhaps, design the baby of their Zwinger has changed over used to be the most modern the course of history with fortress in Germany. dreams. The museum will present cutting-edge projects from Virtual Street Car Ride through Cologne fascinating panoramic today’s researchers that could affect our lives in the future. These Fairy Tale Worlds projections, captivating www.dresden-xperience.com programs will engage visitors in discussions on the opportunities, and consequences, that various technologies of today present to Time Travel with in Hamburg Over 100 Sample Itineraries our everyday personal lives and to society as a whole. The stories of the Brothers Grimm come to life in the new interactive TimeRide in Berlin, exhibition MÄRCHENWELTEN (Fairy Tale Worlds) in Hamburg’s The GNTO has created more than 100 different sample itineraries for HafenCity. The latest light, sound and computer technology lets you and your clients. If you are looking for German city suggestions, www.deutsches-museum.de Cologne, Dresden, visitors immerse themselves into the world of the Brothers Grimm UNESCO experiences, Castle & Places tours or Wine and Beer tasting and become the hero of their own fairy tale. They have to master getaways, we have a number of wonderful proposals to share. We have also developed sample trips for those traveling with children and for challenges in order to get to the “treasury” at the end of the Frankfurt & Munich travelers seeking to explore the romantic side of Germany. Just reach As part of a guided exhibition on a journey into the 1980s exhibition. The exhibits on display include an original copy of the out to us, let us know what you need and we will send suggestions featuring three different from West to East Berlin via “Children’s and Household Tales” with handwritten notes from the that meet your needs directly to you. Our goal is to enable you to easily Brothers Grimm from the early 19th century. stages, visitors can journey Checkpoint Charlie. More than create a unique experience for your client’s next trip to Germany. [email protected] back in time to a historical 7,000 years of Bavarian history www.maerchenwelten.net period that has come to awaits you in Munich, all characterize each city. explored in Ludwig II’s peacock Ultramodern VR technology wagon. TimeRide’s newest allows visitors to not only see addition is in Frankfurt, where history, but also experience you experience the pulsating Rothenburg ob der Tauber – ADVERTORIAL it up close. In Cologne, you life in the Main metropolis go through the imperial on the threshold to modernity Tradition and Unique Experiences age at the dawn of the 20th th Future Museum, Nuremberg in the 19 century through century; in Dresden, you can the eyes of a venerable Located at the junction However, Rothenburg does travel back to the year 1719, Frankfurt merchant. of Germany’s most offer a vast number of into the heart of the Baroque famous tourism routes, additional attractions worthy Discovery Dock in era. Berlin takes its visitors www.timeride.de the Romantic and Castle of visiting repeatedly or even a Route, Rothenburg is stay of several days. HafenCity Hamburg among those absolute The Discovery Dock museum museum is a model of the “must see” destinations The best way to experience turns the Port of Hamburg harbor that comes to life in southern Germany. Top the unique atmosphere of into a multimedia adventure through a 3D projection. highlights are the Käthe the town is to stroll along playground with digital and It allows visitors to Wohlfahrt Christmas the Rothenburg Tower interactive experiences and experience the Port of Store and Museum, the Trail. Learn more about shows the port from never- Hamburg at any time of Nightwatchman’s Patrol Rothenburg’s before-seen perspectives. day, virtually, of course! and the Meistertrunk re- gates and towers in the During the 50-minute Using a VR headset, visitors enactment of the “chugging“ information brochure edited Plönlein guided tour, visitors can can unload containers or of a massive draught of by travel writer Rick Steves, as immerse themselves in a explore a dry dock. Customs wine, which saved the city well as on the 22 information diverse attractions in a taking a walk through our virtual “harbor world” at and animals found in the from destruction during the panels along the trail. unique and unforgettable vineyards while tasting some multimedia stations using port are also presented in a 30 Years War, as well as the way, such as baking pretzels local wine. virtual and augmented multimedia format. Medieval Crime and Justice A variety of hands-on in a local bakery, dressing reality technology. At the Museum, which celebrates activities will allow visitors up as a knight, creating your www.visit-rothenburg.com th center of the interactive www.discovery-dock.de Port and Dockland, Hamburg its 100 anniversary in 2020. to learn about Rothenburg’s own chocolate figurine or [email protected]

24 www.germany.travel Photography Credits: Atelier Brückner GmbH (left); TimeRide (top right); GNTB, Ralf Brunner (bottom right) Photography Credits: Kaan Emre (top); Rothenburg Tourismus Service (bottom) 25 NEW ATTRACTIONS NEW ATTRACTIONS Deutsches Museum Xperience in Dresden Starting in fall 2020, people virtual reality features and Nuremberg – The can enjoy a time-travel the latest technology. adventure and experience Hidden beneath Brühl’s Museum of the Future the Dresden Zwinger in five Terrace, the Dresden Fortress The new branch of the Deutsches Museum of Munich will open themed worlds like never awaits guests with an before. From festival grounds unforgettable adventure. on the banks of the Pegnitz River in the heart of the old city and magnificent Baroque Here, Duke Maurice guides center of Nuremberg in 2020, not far from the famous Christmas architecture to utopian plans visitors through the 450-year- market. The Future Museum will make science fiction come to and the orangery, visitors can old ruins and tells them all life, allowing guests to work with robots to partially transform find out how the Dresden about his adventures in what Well at MÄRCHENWELTEN, Hamburg themselves into androids or, perhaps, design the baby of their Zwinger has changed over used to be the most modern the course of history with bastion fortress in Germany. dreams. The museum will present cutting-edge projects from Virtual Street Car Ride through Cologne fascinating panoramic today’s researchers that could affect our lives in the future. These Fairy Tale Worlds projections, captivating www.dresden-xperience.com programs will engage visitors in discussions on the opportunities, and consequences, that various technologies of today present to Time Travel with in Hamburg Over 100 Sample Itineraries our everyday personal lives and to society as a whole. The stories of the Brothers Grimm come to life in the new interactive TimeRide in Berlin, exhibition MÄRCHENWELTEN (Fairy Tale Worlds) in Hamburg’s The GNTO has created more than 100 different sample itineraries for HafenCity. The latest light, sound and computer technology lets you and your clients. If you are looking for German city suggestions, www.deutsches-museum.de Cologne, Dresden, visitors immerse themselves into the world of the Brothers Grimm UNESCO experiences, Castle & Places tours or Wine and Beer tasting and become the hero of their own fairy tale. They have to master getaways, we have a number of wonderful proposals to share. We have also developed sample trips for those traveling with children and for challenges in order to get to the “treasury” at the end of the Frankfurt & Munich travelers seeking to explore the romantic side of Germany. Just reach As part of a guided exhibition on a journey into the 1980s exhibition. The exhibits on display include an original copy of the out to us, let us know what you need and we will send suggestions featuring three different from West to East Berlin via “Children’s and Household Tales” with handwritten notes from the that meet your needs directly to you. Our goal is to enable you to easily Brothers Grimm from the early 19th century. stages, visitors can journey Checkpoint Charlie. More than create a unique experience for your client’s next trip to Germany. [email protected] back in time to a historical 7,000 years of Bavarian history www.maerchenwelten.net period that has come to awaits you in Munich, all characterize each city. explored in Ludwig II’s peacock Ultramodern VR technology wagon. TimeRide’s newest allows visitors to not only see addition is in Frankfurt, where history, but also experience you experience the pulsating Rothenburg ob der Tauber – ADVERTORIAL it up close. In Cologne, you life in the Main metropolis go through the imperial on the threshold to modernity Tradition and Unique Experiences age at the dawn of the 20th th Future Museum, Nuremberg in the 19 century through century; in Dresden, you can the eyes of a venerable Located at the junction However, Rothenburg does travel back to the year 1719, Frankfurt merchant. of Germany’s most offer a vast number of into the heart of the Baroque famous tourism routes, additional attractions worthy Discovery Dock in era. Berlin takes its visitors www.timeride.de the Romantic and Castle of visiting repeatedly or even a Route, Rothenburg is stay of several days. HafenCity Hamburg among those absolute The Discovery Dock museum museum is a model of the “must see” destinations The best way to experience turns the Port of Hamburg harbor that comes to life in southern Germany. Top the unique atmosphere of into a multimedia adventure through a 3D projection. highlights are the Käthe the town is to stroll along playground with digital and It allows visitors to Wohlfahrt Christmas the Rothenburg Tower interactive experiences and experience the Port of Store and Museum, the Trail. Learn more about shows the port from never- Hamburg at any time of Nightwatchman’s Patrol Rothenburg’s fortification before-seen perspectives. day, virtually, of course! and the Meistertrunk re- gates and towers in the During the 50-minute Using a VR headset, visitors enactment of the “chugging“ information brochure edited Plönlein guided tour, visitors can can unload containers or of a massive draught of by travel writer Rick Steves, as immerse themselves in a explore a dry dock. Customs wine, which saved the city well as on the 22 information diverse attractions in a taking a walk through our virtual “harbor world” at and animals found in the from destruction during the panels along the trail. unique and unforgettable vineyards while tasting some multimedia stations using port are also presented in a 30 Years War, as well as the way, such as baking pretzels local wine. virtual and augmented multimedia format. Medieval Crime and Justice A variety of hands-on in a local bakery, dressing reality technology. At the Museum, which celebrates activities will allow visitors up as a knight, creating your www.visit-rothenburg.com th center of the interactive www.discovery-dock.de Port and Dockland, Hamburg its 100 anniversary in 2020. to learn about Rothenburg’s own chocolate figurine or [email protected]

24 www.germany.travel Photography Credits: Atelier Brückner GmbH (left); TimeRide (top right); GNTB, Ralf Brunner (bottom right) Photography Credits: Kaan Emre (top); Rothenburg Tourismus Service (bottom) 25 SCENIC ROUTES

Here are just a few examples of German Fairy Tale Route experiences.

Hameln In Hameln’s historical Old Town, the theme is all around the “Pied Piper,” including a guided city tour, a museum and even open-air games. Visitor activities also include glass blowing and the chance to take Bremen Town Musicians a river cruise. Hämelschenburg Castle is just nearby and will Sleeping Beauty, Sababurg Visit the German Fairy take visitors back to the age of the Renaissance. Sababurg where, Sleeping Tale Route www.hameln.de Beauty and her Prince are waiting to welcome visitors. The home of fairies and princes, including castle hotels and Hanau Hofgeismar also has an old Sleeping Beauty, Snow White, rustic hermitages. Activities Hanau is the birthplace of town filled with alleyways Little Red Riding Hood and abound along this magical the Brothers Grimm, who to explore, lined with shops Cinderella and more can be route, including storytelling collected and recorded more and cafes. It is also home to found along the 370 miles of evenings, costume tours than 200 legendary fairy tales. the Sababurg Zoo, the oldest the German Fairy Tale Route. and stage programs, all with The two are commemorated animal park in Europe, dating Travel advisors can arrange to fairy tale themes, of course! with a national monument in back to 1571. transport their clients to the Museums, festivals and the market square. Children www..de magical world of the Brothers musicals are on tap throughout and families will also enjoy www.erlebnis-sababurg.de Grimm, from their birthplace in the year; from Fairy Tale Week the Hessian Toy and Puppetry Hanau to the town of Bremen, in Bad Sooden-Allendorf to Museum. The Brothers Grimm Little Red Riding the home of the famous four- fairy tale summer festivals in Festival is held annually in the Hood Country legged town musicians. Bad Wildungen and Heilbad roofed amphitheater on the In the -Knüll region, All along the way, the trail Heiligenstadt. Christmas grounds of Philippsruhe Castle. visitors can experience Little wends its way through markets in and www.hanau.de Red Riding Hood country, where remote villages and cozy and in almost every town along costume groups adorn “red Kassel half-timbered towns. Visitors the way are another way to riding hoods” to commemorate Kassel is considered the capital will be enchanted by castles, enjoy this very special vacation this most famous fairy tale. palaces and countless fairy of the German Fairy Tale Route opportunity in Germany. The legendary “wolf” can be tale fountains throughout the and home to Grimm World found in the Knüll game park, journey. There are even unique www.deutsche- Kassel, a beautiful facility that while Little Red Riding Hood accommodations to stay in, maerchenstrasse.com includes itineraries for children herself awaits visitors in the to explore the world of the Neukirchen Fairy Tale House. Brothers Grimm; it is also ideal www.rotkaeppchenland.de Scenic Routes through for group visits. Among the many artifacts displayed are Germany original handwritten copies of many beloved fairy tales. A unique way of discovering www.grimmwelt.de Germany, its natural scenery and www.kassel-marketing.de picturesque towns, is by traveling one of our many Scenic Routes. Hofgeismar There are more than 150 routes Hofgeismar is a colorful to choose from, each covering a half-timbered town in the different topic depending on the Lake Chiemsee enchanting Reinhardswald region and special interest. Our website features these routes with nature park. One of the information on locations, lengths and respective highlights. You and most famous Grimm fairy your clients can find inspiration on routes such as the Allgäu Cheese tales comes alive here at the Route, the German Fairy Tale Route or the . lovely Sleeping Beauty Castle Little Red Riding Hood www.germany.travel/scenic-routes

26 www.germany.travel Photography Credits: Bremer Touristik-Zentrale, Jens Hagens (top left), GNTB, Günter Standl (bottom left); Deutsche Märchenstraße e.V., Paavo Blafield (top and bottom right) DISCOVER GERMANY FROM HOME Chatbot on Facebook Germany Tourism also has a chat function on its Facebook page, where travelers and travel advisors can ask questions or click on pre- populated inquiries, such as, “Do you have tips for me on what I should visit in Germany?” and “How can I get a visa in order to travel to Germany?” The chatbot uses artificial intelligence to respond and is constantly improving its ability to give specific responses to questions.

www.facebook.com/germanytourism

Lake Forggensee, Allgäu Discover Germany German Castle from Home Adventure on Facebook The German National Tourist check out our exclusive Messenger Board is bringing Germany playlists covering folk to to you, in the comfort of classical pieces, as well as your own home or office. German rock & pop and Let us take you on a trip to electronic music. Last, but not Germany giving you the least, plan your virtual tour sights, sounds and even the with our map of Germany. smells of our wonderful Simply click the individual destination. On our new icons for further information #DiscoverGermanyFromHome or virtual experiences. Enjoy microsite, you can visit concerts in the famous our towns and cities Elbphilharmonie or take a virtually, explore our diverse museums, enjoy exceptional virtual walk through 61 rooms of the Bode-Museum on the concerts, and create culinary Hohenzollern Castle, masterpieces with recipes Museum Island in Berlin. from each of Germany’s 16 Artificial reality (AR), a result, the tour turns into states. A list of activities will The microsite also has a virtual reality (VR), and an exciting adventure. The get your imagination into “Digital Assistant” chatbox mixed reality (MR), which user can guide the character gear: test your knowledge on its home page where is a combination of both, through a variety of virtual about Germany with a playful visitors can type in a is dominating the world of expeditions through the quiz, or learn how to cook question to learn even more travel and tourism more and castle before finally being your favorite German dish. about Germany. This is a more. The German National directed to a selection Download easy-to-follow great way for travel advisors Tourist Board has developed of “real” castles on German recipes from different to inquire about specific a new fun game that takes www.germany.travel. In the regions: from Swabian-style travel opportunities on visitors on a virtual trip third quarter of 2020, another Maultaschen, Thuringian behalf of their clients. through Germany’s stunning wave of “German Castle Sausage, to the famous Hohenzollern castle. Adventure” games will follow. Dresden Christmas Stollen. If www.germany.travel/ Guests can embark on a you are into German music, germanyfromhome “German Castle Adventure” Access the game by by using the Facebook typing “German Castle Messenger app. The game Coronavirus Update Adventure” into the Facebook accompanies the fictional Messenger app or by going The German National Tourist Board provides American tourist Nick on to www.facebook.com/ its travel industry partners and travelers Coronavirus a tour of the Hohenzollern GermanCastleAdventure and with continuously updated information on information castle, which leads to a the coronavirus crisis on its website. following the directions. www.germany.travel fantastic encounter with the “Woman in White.” As www.germany.travel/castles

Photography Credit: GNTB, Francesco Carovillano (top left); GNTB, Francesco Carovillano (top right) 27 Beschnitt

SVERIGE Bes

KØBENHAVN AB D BERLIN Regional capital

Leipzig Towns/ cities with a population of more than 100 000 NP Schleswig- Köln Part of the “Magic Cities” association Holsteinisches

Wattenmeer

Augsburg Part of the “Historic Highlights” association N

1 o r Sylt

Europa-ParkNTheme park d D ANMARK C

f

r

i Niebüll e N

NP National park o s Föhr r

i d Flensburg s f O stsee c Amrum Dagebüll r i h e

e s l F e a h NP Vorpommersche I m NP Jasmund n Nordstrand n Damp a Boddenlandschaft s Schleswig r d n e b l Kieler Bucht e n Husum Puttgarden l Halligen t Zingst dt Schleswig- Rügen Westerhever E derste i Fehmarn Friedrichstadt Barth Göhren NP St. Peter Graal-Müritz Ording Rendsburg Helgoland Schleswig- Molfsee Nien- Holsteinisches Büsum . Hansa- Warnemünde K Plön Nordsee Wattenmeer e- Park Kühlungsborn tse Neumünster N Heiligendamm Zempin Deutsche NP Hamburgisches s Lübecker O Bad Rerik Wattenmeer - Bucht Bad d Bad Boltenhagen r Segeberg Poel Doberan Bucht o N Demmin s e l n Itzehoe Travemünde Ahlbeck c h e I n i e s i s Wangerooge NP - t f r Langeoog E Holstein Usedom O s Norderney Niedersächsisches lb Lübeck Spiekeroog e Güstrow NP Niedersächsisches Juist Baltrum Wattenmeer Glück- Norderstedt TierparkN Wattenmeer Ueckermünde stadt Groß 2 Mölln Vor pommern Norddeich SCHWERIN Raden Neubrandenburg Borkum Ost- Waren Passentin HAMBURG Bremerhaven Mecklenburgische S Ankershagen eenp Tier- und NP Müritz lat FreizeitparkN te Jaderberg Neustrelitz Röbel Bad Zwischenahn Wildpark Müritz Mirow Groningen Ludwigslust Carwitz r Lüneburger HeideN Lüneburg e Wittstock d Oldenburg BREMEN NP O Lüneburger Prignitz Unteres N Heide-Park Bad Bevensen Perleberg Rheinsberg Havel Odertal Tier- und SoltauN Angermünde Freizeitpark Thüle Kyritz Neuruppin Vogelpark Wittenberge Chorin P O L S K A NEDERLAND Heide N Ferienzentrum N O Dankern N Serengeti-Park AltmarkHavelberg H Oranienburg d Warthe IJsselmeer Hodenhagen a b e r v ru - Stendal e l c E Niedersachsen l a h m n d s Erlebnis-Zoo Autostadt BERLIN N Frankfurt/ Hannover BrandenburgHavelWerder N Sµubice HANNOVERN Filmpark Osnabrück Wolfsburg Babelsberg Bad Sachsen- Ziesar POTSDAM Rheine Minden W Bad Saarow Enschede Bückeburg e Beeskow Greven s Oder/Odra Arnhem Hameln e Brandenburg 3 Te W Wolfenbüttel S Telgte ut e p ob Bad Salzuflen s r N Münster Ems ur e F r ge Bad r b Alfeld l ä m Tropical Islands e Havixbeck r Anhalt Zerbst i n g e Nijmegen W N Horn- Pyrmont e Bad Spreew Burg Gütersloh a Bad Halberstadt Rosslau a Peitz Nysa R Münsterland l Zoo Safari- Bad Meinberg r Gandersheim he d Harzburg Lutherstadt ld in Ketteler Hof Lüdinghausen und Hollywoodpark g Nordrhein- NP Wittenberg Lübbenau N Stukenbrock Einbeck 1142 Bernburg Wörlitz Branitz Nordkirchen l WunderlandN Xanten Haltern am Beckum Bad Driburg Wernigerode Quedlinburg Dessau Zoom a Bad Kalkar Dorsten See Höxter H Thale Gröbzig Movie Park Germany Erlebniswelt Schmiedeberg Gelsen- Werne n a Doberlug- Freizeitpark Schloss Beck N Bad Sassen- r Köthen N S kchn. dorf Dalheim d z Mühlbeck Kirchhain a Torgau N Walkenried Lutherstadt a Bitterfeld OberhausenN Herne Rüthen Eisleben le Bad Muskau Hann. Göttingen Elbe Westfalen Nordhausen Neiße Hagen Bad Arolsen Münden Halle Mühlberg CentrO.PARKMülhm./R. Leipzig NOlsberg 477 Merseburg Riesa Ratingen Altena nd Kyffhäuser rla Fort Fun Kassel Erlebnistierpark Belantis Lüdenscheid ue Abenteuerland N Sachsen Kamenz DÜSSELDORF Sa NMemleben Bautzen Zgorzelec Mönchen- Halver Medebach Thüringen Meißen (Budysˇin) Naumburg Borna NP gladbach Altenberg Wipperfürth Fritzlar Radebeul Sächsische Görlitz NP Hainich Elbe Rur Zeitz Schweiz Odenthal Lindlar NP Kellerwald- Apolda Gummersb. (Efze) Eisenach DRESDEN Köln Eckenhagen Edersee Gotha Weimar Dornburg Zittau Hürth Bergisch Altenburg Königstein BubenheimerNBrühl Spieleland N Gladbach Nümbrecht L Neukirchen ah Willings- Bad Hersfeld Bad Salzungen Freiberg Phantasialand Siegburg n Arnstadt Bonn Dillenburg hausen Schrecksbach Werra T h Gera ü r Liberec l d a i n Zwickau

a d Oberhof g Bad Neuenahr- r w l e Remagen W e s t e Hessen u Gr. Beerberg 982 r Annaberg- e Bad Bodendorf F Wasser- Saalfeld Buchholz g Labe NP elsbe kuppe Meiningen Suhl W 4 l Oberndorf Gießen g rg Fulda r e Altenahr Bad Breisig o a NFreizeitpark i f V 950 n b BELGIQUE i Brohltal Bendorf Montabaur l d Plauen Plohn e Stadtkyll E Weilburg g 1214 Adenau Rheinbrohl ö z Diez Limburg Freizeitpark Gersfeld Bad Rodach r BELGIË NürburgringNNürburgKoblenz Lahnstein Lochmühle Bad Nauheim E Fichtelberg Gunderath Braubach Bad Ems N h Wild- und Freizeitpark Münstermaifeld Nassau Gr. el Boppard s Bad Homburg R Klotten/Cochem N Mos u 879 Ediger Elliger St. Goarshausen n Frankfurt/Main Cochem OberweselT aNu Bad Kissingen PRAHA Bad Bertrich St. Goar Bacharach Taunus Hanau Rheinland- Traben- Kastellaun Wunderland Lichtenfels KrövTrarbach Simmern t Kulmbach Offenbach r Bad Wildstein Hahn Rüdeshm. Ingelhm. Aschaffenburg a Neumagen- Bernkastel- c kStromberg Bingen s Messel O Dhron ü Bad Kreuznach Nackenheim s Kues r e Freizeit-Land - s Bundenbach Nierstein p b Leiwen n Morbach S Würzburg Geiselwind he Bad Münster Breuberg Bamberg e BOURG u 818 Na Bad N N r H Alsheim Luxembourg Idar-O.Sobernheim Main p Saarburg Lindenfels Wertheim Village ErlebnisparkN Fränkisches b Weiden Birkenfeld NP Hunsrück-Hochwald Michelstadt Schloss Thurn f Perl- Wunderland l ä Nonnweiler- Amorbach N Borg Worms Lorsch Erbach l Otzenhausen Pfalz A ld z Saar Saar- Kaisers- Ludwigs- Odenwa Gr. Saarschleife St. Wendel Eberbach Bad Mergentheim e lautern hafen Playmobil r N e land N Zwingen Funpark Amberg Kurpfalz-Park Holiday berg Rothenburg Nürnberg W B Saarlouis Heidelberg Fürth h

Wachenheim Park o.d.Tauber a ö Homburg N N Mosbach Ansbach ^ Völklingen Neustadt N c l h Gundelsheim d m Technik Museum Bad Wimpfen Neuenstadt s CESKÁ 5 SAAR- St. Arnual Speyer Auto&Technik Mus. Sinsheim Neumarkt i e REPUBLIKA BRÜCKEN Heilbronn i.d.Oberpfalz k Lehrensteinfeld Gr. Arber r Bruchsal n Rhein w Dinkelsbühl ä 1456 Maulbronn Lauffen r B a NErlebnispark Baden- F ay World Heritage Site Karlsruhe Kelheim er NP l Tripsdrill Schwaben-Park Ellwangen hl is Bayerischer N ltmü c d A u he Airport Baden- Eichstätt a Wald STUTTGART n r Baden Gernsbach Neuburg o Straubing 1456 Mountain5 Peak (in meters) NIngolstadtD DeggendorfW Esslingen Schwäbisch Gmünd a.d. Donau Village a State Boundary Bad Wildbad Plattling ld Obertal Sindelfingen OutletCity Metzingen Heidenheim Passau International Boundary d Isar Bayern- Baiersbronn Tübingen NeckarNMetzingen N l Freuden- Bayern Park Motorway Bad Urach Landshut a stadt l b Bad Griesbach Trunk Road Bad NP Freizeitpark A Peterstal w NTraumland auf Freising Schwarz- Horb N Bad Füssing Railway Rust z wald der Bärenhöhle Augsburg Linz Legoland Oberding NEuropa-Park r W ü rttemberg Deutschland Dachau Altötting a e Inn Kaiserstuhl c h s nau Burghausen 557 w i o Furtwangen b D F RANCE Bad Dürrheim ä S Freiburg h Skyline Park BavariaN a Donau w N MÜNCHEN lz Ö STERREICH Neu- Filmstadt a c h Tuttlingen c Bad Krozingen Feld- Titisee- stadt c Bad Starnberg h Steinwasen-NS berg S Waldsee Bad Wörishofen Andechs N Isar Chiem- NSchwarzwaldparkÜber- Freizeitpark Rosenheim see Freilassing BadenweilerPark 1493 Hinter- n z g Ottobeuren Starn- lingen L i a u A Illerbeuren Märchenwald Todtnau zarten Singen Salem l berger im Isartal Freizeitpark Kandern l See Insel MainauNRavensburger g ä Wies Bad Tölz Tegernsee Ruhpolding St. Blasien Radolfzell N Spieleland Kempten u N Bad Reichenau Meers- Bad Wiessee Tegernsee Reichenhall burg Wangen 6 Bodensee Oberammergau Lenggries l p e n c h e A Berchtesgaden R Wild- und Freizeitpark Kreuz- Füssen r i s NP Berchtesgaden heinin Allensbach lingen Schwangau y e B a 2713 0 50 100 km am Bodensee Garmisch-Partenkirchen Watzmann SCHWEIZ Zürich Nebelhorn 2224 2962 SUISSE Zugspitze Mädelegabel Innsbruck Inn 0 30 60 mi SVIZZERA 2645 LIECHTEN- STEIN Bes

Beschnitt ITA LIA