V.7. INARI in FINLAND: Attractiveness and Arctic Advantage – People, Nature and Smart Specialisation
Total Page:16
File Type:pdf, Size:1020Kb
Photo: Juha Kauppinen V.7. INARI IN FINLAND: Attractiveness and Arctic Advantage – People, nature and smart specialisation By Michael Kull, 2018/2019 Introduction Sodankylä and Utsjoki. Inari also shares a border Why are some municipalities better than others at with Russia and Norway. In terms of scale, the city deploying their resources, attracting people and of Rovaniemi, for example, is located as far away creating jobs? This was the key question studied in as the City of Murmansk in Russia. this analysis of the attractiveness of 14 rural mu- Inari is the largest municipality in Finland and nicipalities in the Nordic Region. has a surface area of more than 17,000 km2. The The 14 areas selected are all defined as at- water area is over 2,000 km2, of which Lake Inari tractive in the sense that their populations and accounts for around half (inari.fi). In itself, Inari is the number of people in work have increased in re- therefore as large as two average Finnish coun- cent years. The nature of the boost to employment ties. Seventy two percent of the municipal area is in some sectors has been identified by means of protected wilderness, while 13% is water. Its dis- shift-share analyses to determine how much of the tinctive, pristine Arctic nature is key to the attrac- change is attributable to specifically local factors. tiveness of the area – both as somewhere to live, Interviews then probed key stakeholders about but also in terms of the development of business motivation, working conditions, job creation and opportunities. This includes traditional activities living conditions. These interviews were with public like reindeer herding and tourism, but also ‘new- sector representatives (e.g. mayors and heads of comers’ like cold climate testing. planning and development), business representa- The population density is 2,5 km² per inhabit- tives and entrepreneurs, high school students and ant. The population fell in the late 2000s. However, people from the education sector, as well as fami- net migration patterns changed from negative to lies. Combined with analyses of other data and in- positive in 2012 (Figure V.7.1), and that was one of formation, the interviews helped us to understand the reasons why we selected Inari as a case study. why some places do better than others. “We get migration from neighbouring munici- Inari is located in Northern Finland, close to palities, too”, Toni K. Laine (Inari’s mayor) explains. four other municipalities – Enontekiö, Kittilä, He believes that in the future, while some areas nordregio report 2020:1 105 Inari, net migration patterns 2007–2016 tres in the area as well.22 Ivalo is also an important destination for people heading to the North Cape, 100 with many staying over there. Companies in the 80 area are thus motivated to provide better summer 60 activities, including angling, canoeing, mountain 40 biking, other outdoor activities and wellness in or- 20 der to encourage people to stay longer and extend 0 the seasons. –20 2015 2016 Saariselkä in the Southern part of the munici- –40 2007 2008 2009 2010 2011 2012 2013 2014 pality is a traditional ski resort. Its growth is es- –60 pecially due to more customers coming from Asia –80 and a variety of European countries. Finns and –100 other Europeans are also investing in real estate Figure V.7.1. Net Migration Pattern in Inari. and new plots are being developed. Overall, inves- tors are showing high interest in Saariselkä. This will suffer from further outmigration, Inari will includes some multinational funding over the past grow. “There are people who moved to the cities, two to three years. but they will come back and we want to encourage The area of Inari located north of Ivalo is that,” he says. Overall, Laine sees the municipality known for Siida, “a window on Sámi culture and “back on the growth track” with 6,875 people living the diverse nature of Northern Lapland, with in Inari in 2017 and 6,908 in 2018. changing exhibitions on culture, art and nature” In this context, the age profile of the popula- (http://www.siida.fi/contents?set_language=en). tion in 2017 was as follows: Thirty million Euros were invested into the Sajos Sami cultural centre (http://www.sajos.fi/), in- n 0–14 = 855 people (12.5 % of the population) cluding conference facilities. The motivation was n 15–64 = 4,425 people (62.6 % of the population) to develop the centre into a conference hub. Inari n 65+ = 1,535 people (24.9 % of the population) also saw an increase in artisans and entrepreneurs producing handicrafts. Mayor Laine is particularly The unemployment rate varied greatly from glad that young and “artist-minded” people have 2009–2018. It fell from 14.5% to 9.5%, but peaked been moving to Inari. Lake Inari as such is impor- during 2013 and 2014 (17.4% and 17.2% respectively). tant for summer tourism and commercial fishing. The population in Inari is multicultural and The Urho Kekkonen National Park (situated in a includes three Sámi cultures. There are four offi- sizeable area including Inari) is popular with hiking cial languages spoken – Finnish, North Sámi, Inari tourists. Parts of it are also accessible for moun- Sámi and Skolt Sámi. All official documents are in tain biking. A gold village and museum attracts four languages. more tourists to the area. “Without Ivalo airport Inari is one of the most prosperous municipali- and tourism, we would not be here”, says Laine. ties in Finland. It has a low tax rate, and, according One important building block in the develop- to Laine, a very strong economy. There are busi- ment of Inari as an attractive location is the vision ness properties owned by the municipal-owned and strategy that underpins this. In this case study companies, including electricity suppliers. The mu- we look at the development of cold technology and nicipality also owns a fish farm to maintain the the aim of becoming a global tourism destination, fish stocks of Lake Inari and the rivers nearby. The both aspects of the overall vision and important farm is run by the Natural Resources Institute of building blocks in the economic structure of the Finland. Overall, the negative years of economic municipality. Strong, organised female entrepre- decline have given way to a positive era of growth. neurs are also part of the positive profile and the Ivalo is the administrative centre of the mu- attractiveness of the place. Interviewees have nicipality. It is also the traffic hub and has an inter- provided insights into what it is that makes Inari national airport. The company Test World is based an attractive place in which to live and what the there, too. Its activities involve testing cars and tyres in arctic conditions year-round (see below). A number of companies have their own testing cen- 22 The names of these companies cannot be mentioned here. nordregio report 2020:1 106 challenges are. The former includes nature, safety border crossings are among the core tasks (see trust, sport and cultural amenities. Transport is https://northcouncil.net/). problematic for younger people in terms of avail- The Council consist of, and promotes, collabo- ability of buses, but the international airport is a ration between 15 municipalities. These are: key aspect in the economic development and used by locals for leisure activities. Housing and jobs for n Finland : Enontekiö, Inari, Utsjoki, Sodankylä highly qualified people is an ongoing challenge. The n Norway: Karasjok, Kautokeino, Nesseby, Por- concluding section of this study looks into the life sanger, Sør-Varanger, Tana plans of high-school students. Will they stay or will n Russia: Kola District, Lovozero District, Nikel they return after studying? City, Pechenga District, n Sweden: Kiruna. Public policies: developing a Vision and Strategy Mayor Laine stresses that, “We are not alone, Developing a vision and strategy and we are effectively one area, for instance with The initial consideration for developing a vision regard to tourism development and as regards and strategy, Mayor Laine explains, was carefully tourists visiting from Asia and others from over- to reflect upon “where we get our wealth from seas.” There is cooperation and ongoing discussion in the future and what are the sectors and topics with Norwegian partners and mayors from other from which jobs will be derived”. Equally important neighbouring countries. is jointly to consider how to “distribute the services, Ivalo is the hub for some of those areas as well. including stakeholders and the people in the pro- International and inter-Nordic collaborations are cess. There are different ways of doing this, such as very important for Laine. “There are huge oppor- public hearings to form opinions together. However, tunities and we all want our share”, he comments. this is harder when things are going well, because Among the next things to tackle is to 0work more people do not necessarily participate then.” For closely together on tourism promotion and visa Laine it is important also to include stakeholders issues. from outside the area, as they see opportunities Returning to the vision for Inari, Laine explains locals do not necessarily perceive. This “increases that the place is dark in the winter, there are large the value, helping us to see the things that make us distances to cover, and the area may be regarded special and that we cannot see. You have to involve as exotic in other respects too. “You can choose be- people that don’t live here,” Laine stresses. tween either tourism or mining. We chose tourism,” he says. The mayor sees considerable differences between Inari and other rural areas in Finland, owing THE VISION OF INARI MUNICIPALITY: to “the Arctic advantage” allowing the place to be “In 2020 Inari is a prosperous, international smart by specialising in tourism and cold climate and versatile business centre with Arctic testing.