GBSLEP Longbridge Connectivity Package Final V5
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M6 & The North Lichfield & Staffordshire Lichfield & Staffordshire M6 M5 Sutton Coldfield & Peddimore M6 Advanced Manufacturing Hub (Aston) M6 The North Birmingham Enterprise Zone Birmingham International Airport & UKC Birmingham HS2 International Airport Y LINE CIT S & UK Central CROS Tyseley Economic Zone M5 HS2 M42 HS2 M6 Solihull & Land Rover Solihull Longbridge Economic Zone M42 Bromsgrove Parkway London Euston and St. Pancras PB 01 M40 Longbridge Connectivity London & Infrastructure Package Proposal Worcester Parkway South East THE LONGRBIDGE TRANSFORMATION Following the collapse of MG Rover with the loss of 6,500 jobs in 2005, St. Modwen, the UK’s leading regeneration specialist, created a new vision to give Longbridge back its heart. The £1bn regeneration of the 468 acre site seven miles south west of Birmingham city centre is one the GBSLEP Growth Strategy’s 6 economic zones with a growth potential to deliver up to 10,000 new jobs through a diverse range of employment opportunities and more than 2,000 new homes. In order to achieve this, the key aim of the Longbridge regeneration project is to deliver a successful business environment creating employment opportunities for existing and new businesses and a destination that works for the local community with a range of housing, a college and a new vibrant town centre. Longbridge is the largest and most active private sector led brownfield development in the Midlands and is a prime 02 example of how large scale regeneration of our industrial 03 heartland can be successfully achieved. The first phase of regeneration at Longbridge • The Cofton Centre, the £23m, 35 acre industrial facility, WHAT’S NEXT? has included: which is home to specialist businesses and where Longbridge is already creating a diverse new planning permission exists for a number of design and • The £100m Longbridge Technology Park, incorporating environment in what was a blighted area. St. Modwen build opportunities, from 30,000 to 225,000 sq ft; The Innovation Centre, which is now home to alongside key partners operating in the GBSLEP 40 technology-led businesses employing in excess of • The £5m myplace youth centre ‘The Factory’; area remain focused on delivering further successful 350 people, and the adjacent Devon Way, a • 37,000 sq ft of town centre office accommodation at regeneration at Longbridge for the benefit of the local 31,208 sq ft follow-on office building; Seven House and Park Point; community, existing businesses and the wider • A £66m new educational facility for Bournville College, • Construction of 132 homes at Park View by GBSLEP area. which opened in 2011, and caters for 15,000 students; St. Modwen Homes, 100% sold; From 2015 the Longbridge development will aim • A £70m new town centre, which opened in August • Construction of 229 homes at Cofton Fields by to deliver Town Centre Phases 2, 3, 4 and 5, and 2013,with 24 shops and restaurants, including an Persimmon Homes as part of a JV partnership; employment development on the remainder of 85,000 sq ft Sainsbury’s store, a 75-bedroom Premier Longbridge North and Longbridge West, creating around • Construction of a new Construction Centre for Inn and Beefeater restaurant, a Hungry Horse pub, 3,800 new full time positions, a cumulative total of over Bournville College. Costa Coffee, Hallmark Cards, Thorntons, Greggs and 8,000 across the site. One of the biggest social and community benefits of a number of independent retailers; In addition and in line with the GBSLEP’s skills agenda, the regeneration of Longbridge is the creation of new • Austin Park, the £2m, three acre, open green space in Bournville College and other key education providers avenues for employment. Nearly 70% of MG Rover the heart of the town centre; in the area are working collaboratively to ensure the workers were resident in the Longbridge ‘travel to work’ availability of a labour force able to take advantage area at the time of its collapse. The project has already of the employment opportunities presented by the 02 helped to secure 3,500 new jobs - both temporary 03 growth agenda. and permanent - with the total number of employment opportunities created expected to exceed 10,000 once As part of this there are expansion plans aimed at the regeneration is complete. attracting a further 5000 students to the College over the next five years. This is in addition to the current 15,000 Since 2007, the regeneration of Longbridge has helped students visiting the College on a daily basis, putting to deliver over £111m in Gross Value Added (GVA) to the further pressure on local and sub-regional transport links regional economy. An annual GVA contribution of £134m in and out of Longbridge town centre. is expected by 2015. As well as improving physical connectivity, there is an Longbridge has created a diverse new environment ambition to invest in smart technologies to ensure easier in what was a blighted area. Its continued success is access to markets for SME and local businesses. testament to the financial investment, hard work and The expanding Longbridge Technology Park and determination of St. Modwen and our stakeholders, Innovation Centre therefore needs improved digital including the Homes and Communities Agency and connectivity to underpin this transformational change. Birmingham City Council. As these new opportunities for jobs, skills and innovation open up it is vital the right infrastructure is in place to unlock future growth in Longbridge and the wider LEP area. LONGBRIDGE CONNECTIVITY STRATEGIC CONTEXT Longbridge is strategically positioned for good road, bus M6 & and rail connectivity across the country which sets a firm The North foundation for future growth for employment, skills, social Lichfield & Staffordshire inclusion, low carbon and sustainability. A fully integrated and connected Longbridge can continue to be a strong economic driver for the GBSLEP area, particularly Lichfield & Staffordshire M6 for South Birmingham and North Worcestershire by M5 Sutton Coldfield unlocking improvements and access to larger markets. & Peddimore Longbridge currently benefits from the following connections: M6 • Cross Country services interchange at Bromsgrove and Advanced Manufacturing Advanced Manufacturing Hub (Aston) Hub (Aston) University, just a short train ride away; M6 • Birmingham Gateway and the City Centre Economic The North Birmingham Enterprise Zone Zone are 20 minutes away; Birmingham Birmingham City Centre Enterprise Zone International Airport & UKC Birmingham • The A38 corridor, with direct access to the Life MIDLAND METRO LINE The Black HS2 International Airport Y Sciences campus, Advanced Manufacturing Hub and CIT 04 05 S Country & UK Central CROS growth points at Peddimore and UK Central; Tyseley Economic Zone A38 CROSS CITY LINE HS2 M6 M5 HS2 M42 • Direct access via rail or the M42 motorway to M5 Birmingham Airport, Heathrow, HS2, and London; Solihull & Land Rover Life Sciences Solihull London & Longbridge Economic Zone M42 • A hub of local connectivity with recent bus Campus, Selly Oak South East improvements to Northfield, Frankley, Rubery and Rednal creating better access to the site and then the Bromsgrove Parkway London Euston and St. Pancras wider region. M42 M40 M5 Longbridge Worcester Parkway Bromsgrove Parkway Key & Redditch Motorway Rail Bus Cycle Worcester Parkway Bristol & The South BUILDING ON THE CURRENT LINKS As acknowledged by the GBSLEP, investing in the right Further investment in the Longbridge infrastructure 11A T7 infrastructure providing better connectivity and a new era T8 will contribute to the following objectives in the Local T6 of digital solutions for business can accelerate growth Transport Plan 2011-26 (LTP3): M54 10A A34 TAMWORTH T5 and be a deciding factor for new businesses when A461 • ‘To underpin private-sector led growth and economic M6 M6 TOLL making strategic choices about where they want to 10 regeneration in the West Midlands metropolitan area’ WOLVERHAMPTON A5 10 WALSALL invest and operate. A454 by increasing the mobility of labour markets and T3 SUTTON 9 M42 Longbridge already capitalises on its good connectivity helping people access jobs by sustainable travel; COLDFIELD 7 T2 however the challenge for Longbridge is to continue to 8 A452 A38 • ‘Climate Change’ by reducing greenhouse gas 9 improve the capacity, speed and quality of its transport T1 emissions from the area’s transport system and NUNEATON A449 DUDLEY 1 network over the next 15 years to accommodate for 6 5 4A 8 encouraging greater use of the most sustainable and A38(M) A461 future growth and inward investment. This will help to 2 low-carbon transport options; BIRMINGHAM M6 improve connectivity on a local, national and international A456 7 Birmingham Birmingham • ‘To improve the health, personal security and safety A45 level, and maximise its economic impact by extending its Airport International 3 of people travelling in the West Midlands metropolitan 6 A45 reach throughout the region. A41 area’ by encouraging sustainable travel options and A456 A38 M42 M5 SOLIHULL COVENTRY reducing the number of road traffic casualties; A435 5 A34 04 • ‘Equality of Opportunity’ by improving access to key LONGBRIDGE 05 4 4 services including education and training opportunities, 2 4A M42 3 and improving access to public transport for all 3A including those with mobility difficulties and the elderly. A441 BROMSGROVE M40 It will also contribute to the social, economic and environmental objectives set out in the Birmingham Mobility Action Plan. THE PROPOSED INFRASTRUCTURE PACKAGE With this in mind a series of transport interventions required to yield the greatest contribution to jobs and sustainable economic growth in Longbridge as well as across the wider GBSLEP area have been identified. The delivery of these interventions in Longbridge will allow Longbridge to rapidly respond to business expansion and investment opportunities while giving a strong signal that Longbridge as one of Greater Birmingham’s Economic Zones is a great place to do business. The proposed package includes: • Longbridge Rail Station upgrade; • M42 Connectivity Scheme.