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2014 London W1D 3HD United Kingdom UK Cinema Association 3 Soho Square Annual Report 2014 London W1D 3HD United Kingdom T +44 (0)20 7734 9551 E [email protected] W www.cinemauk.org.uk @cinema_uk Registration number 5144256 Promoting the bigPromoting screen UKA-Annual Report-COVER-01.indd 1 12/05/2015 18:30 Promoting the big screen UK Cinema Association Head Office Introduction 1 Phil Clapp 01 UK Cinema performance – an overview 3 Gráinne Peat 02 Strategic issues 7 Annette Bradford 03 Legislation and lobbying 19 04 Public advocacy 25 3 Soho Square 05 Promotion and marketing 29 London 06 Operational issues 33 W1D 3HD 07 Key partnerships 37 United Kingdom 08 Finance 41 Past Presidents 44 T: 020 7734 9551 UK Cinema Association Ltd E [email protected] Executive Board Members – December 2014 45 W www.cinemauk.org.uk @cinema_uk Registration number 5144256 In May 2015, the Executive Board of the Cinema Exhibitors’ Association agreed that the organisation should be renamed as the UK Cinema Association. While this new branding is used in this report, all of the activities set out here were undertaken under the auspices of the Cinema Exhibitors’ Association (CEA). UKCA Annual Report 2014 45 UKA-Annual Report-COVER-01.indd 2 12/05/2015 18:30 Introduction 2014 was undoubtedly a challenging year for Throughout the year, the Association remained many in the UK cinema sector. in dialogue with the British Film Institute (BFI) as it looked to develop new audiences for British The competing attractions of the football World independent and specialised film. However Cup and a long hot Summer, coupled with a differences in outlook and approach remain film slate that struggled to engage audiences in an issue and are only likely to become more the way all would have hoped, produced mixed pronounced as the funding programme expands. fortunes at the box office. While a strong start The commercial sector in particular remains ready and end to 2014 helped perhaps mask the worst to support this agenda but wishes to ensure that of these impacts, both admissions and revenues the Lottery funding underpinning these activities ended the year slightly down, at 157,499,641 is used as effectively as possible. and £1,057,683,837 respectively, compared to 2013. This was a position again also reflected in the Association’s support – through funding from Underlying those figures however, many smaller Cinema First and otherwise – for the organisation commercial companies saw significant growth, Into Film in delivering the BFI 5-19 film education and there were signs that the wider sector was scheme. Industry support for the Into Film Festival beginning to realise the full potential of the in 2014 saw over 370,000 children, young recent shift to digital cinema technology, with people and their teachers attend free screenings cinema operators working with film distribution and other cinema events across the country. colleagues to harness the increased flexibility and responsiveness enabled by this change. Coupled Efforts by the Association to improve with the continuing contribution of digital 3D, understanding of the cinema sector amongst as well as of ‘event cinema’, the UK cinema key politicians and opinion-formers remained sector was never better-equipped to provide the ongoing during the year, with a continuation of broadest range of big screen entertainment to the pro-cinema campaign that began in 2011, UK audiences. involving MP visits, roundtable and bilateral meetings with politicians and a number of Elsewhere, UK cinema staff continued during focussed dinners with key print and broadcast 2014 to offer unprecedented content security, journalists. with not a single video recording of a film in a cinema theatre being traced back to a UK cinema While these saw significant benefits in terms (whether online or in hard copy) and only a very of interest and support on key issues, the same small number of audio recordings lost. The year could sadly not be said of the sector’s ‘home’ in also saw a landmark conviction for film theft Government, the Department for Culture, Media in a cinema. and Sport, where the lack of engagement across a range of areas – and progress even where public commitments had been made – was a source of frustration and disappointment. The Association looks forward to a more productive relationship after the upcoming General Election, whatever its outcome. UKCA Annual Report 2014 1 UKA-Annual Report-TEXT-04.indd 1 12/05/2015 18:30 On a European level, the position was more positive, with the Association’s close involvement in UNIC, the European grouping of cinema trade associations and key operators, ensuring that matters of importance to UK members were pursued with vigour. During the course of the year, the Association engaged with members on a range of issues. These included familiar matters such as disability and access, energy efficiency and environmental management, entertainments licensing and film classification, as well as new issues such as workplace pensions, patent challenges, and the increasingly important matter of cinema security. November saw the Association deliver for its members (and the wider industry) a one-day conference which explored both the ‘here and now’ and the future direction of digital cinema operation, an event seemingly well-received by those who attended. With that in mind, and no shortage of issues of shared interest, thought is now being given to whether to establish such a conference as an annual fixture. The Association remains dependent on – and hugely grateful for – the support and engagement of its Executive Board, its wider membership and partners across the industry in providing a high level of service to operators large and small as they endeavour to ensure that as many of the public as possible choose to see films in their best possible setting – the cinema theatre. 2 UKCA Annual Report 2014 UKA-Annual Report-TEXT-04.indd 2 12/05/2015 18:30 UK Cinema performance – an overview UKCA Annual Report 2014 01 3 UKA-Annual Report-TEXT-04.indd 3 12/05/2015 18:30 The global sector 1.1 Poorly-performing second and third 1.2 The challenges noted previously saw the quarters to the year saw UK cinema admissions UK drop below France in terms of box office to in 2014 fall below those seen in 2013, finishing become only the fifth largest global film market, some 5 per cent down on the previous year. above India, the other leading territories (in order) This reflected fortunes of a number of key being the US, China and Japan. European territories such as Germany and Italy. Others such as Spain and France – which offered discount-based national audience development programmes such as the Fiesta del Cine and b4 for under 14s respectively – saw strong growth, as shown below. Cinema admissions Cinema admissions Change Country 2014 (million) 2013 (million) (%) Austria 14.1 15 -5.8 Denmark 12.3 13.7 -10.2 Finland 7.4 7.8 -5.1 France 208.4 192.8 8.1 Germany 110.9 129.7 -14.5 Ireland 14.4 14.7 -2.0 Italy 91.5 97.4 -6.1 Luxembourg 1.0 1.2 -17.0 Netherlands 30.8 30.8 — Norway 11.1 11.8 -5.9 Portugal 12.1 12.5 -3.2 Russia 174.4 172.0 1.4 Spain 87.4 76.9 13.7 Sweden 16.1 16.5 -2.4 Switzerland 13.2 13.7 -3.6 Turkey 61.2 50.3 21.7 United Kingdom 157.5 165.5 -4.9 Source: UNIC 4 UKCA Annual Report 2014 UKA-Annual Report-TEXT-04.indd 4 12/05/2015 18:30 The UK year in review 1.3 The monthly figures for UK admissions unanticipated success of The Lego Movie to carry in 2014, alongside those for 2013, are set out a great deal of the box office burden into the below. Spring months. 1.4 The early year boost to UK box office seen 1.5 That low-key performance remained in recent times from the BAFTA season was less the order of the day for much of the first half apparent in 2014, where – possibly as a result of 2014, with a comparatively small number of of their challenging content – films such as 12 ‘franchise’ films such asThe Amazing Spider-Man Years a Slave and The Wolf of Wall Street failed 2 and X-Men: Days of Future Past representing to convert critical acclaim into cinema admissions. comparative box office high-points during As a result, it was left in the main to the perhaps this period. Cinema admissions Cinema admissions Change Month 2014 2013 (%) January 15,187,114 17,081,700 -11.1 February 14,332,398 13,960,141 2.7 March 10,360,563 10,885,645 -4.8 April 12,678,793 11,887,940 6.6 May 12,601,600 15,607,698 -19.2 June 10,399,406 13,029,685 -20.2 July 13,275,721 14,321,221 -7.3 August 17,066,765 17,639,654 -3.2 September 8,517,719 9,885,140 -13.8 October 13,273,205 11,865,573 11.8 November 12,690,141 13,669,359 -7.2 December 17,116,216 15,706,221 9.0 Total 157,499,641 165,539,976 Source: Cinema Advertising Association / EDI Rentrak UKCA Annual Report 2014 5 UKA-Annual Report-TEXT-04.indd 5 12/05/2015 18:30 1.6 With the football World Cup (and a 1.8 While disappointing in a number of other prolonged period of sunny weather) out of the respects, 2014 was nevertheless a record year way, the Summer months finally started to take for British independent film, which accounted off when How to Train Your Dragon 2, Dawn for some £170 million or 16 per cent of total UK of the Planet of the Apes, Guardians of the box office (compared to just 6 per cent in 2013), Galaxy and The Inbetweeners Movie 2 built up with Paddington and The Inbetweeners Movie 2 momentum at the box office, each going on to leading the charge.
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