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Bva Yearbook 2015 Yearbook Bva The BVA YB15Full Cover 19/05/2015 14:10 Page 1 B VA Y E A R B O O K 2 0 1 5 THE BVA YEARBOOK 2015 PRICE: £599 iPad and PDF copies available for £999 from www.bva.org.uk British Video Association BVA YB15 Inside Cover 19/05/2015 14:07 Page 1 BVA YB 15 Inner AW 19/05/2015 14:11 Page 1 Contents FEATURES Chairman’s introduction 3 CEO’s foreword 4 Market overview 6 OWNERSHIP Video ownership 10 Consumer behaviour 11 Digital retail 13 DVDs 14 Blu-ray 15 Seasonality 16 Title of the year 18 New release 20 Catalogue 21 Film 22 Children’s 24 TV 26 Music 27 Sport and fitness 29 Special interest 30 RENTAL Rental overview 32 Rental consumer behaviour 33 Rental market share 34 HARDWARE Devices and screens 36 Directory 38 1 BVA YB 15 Inner AW 19/05/2015 14:11 Page 2 © 2015 Warner Bros. Entertainment Inc. All Rights Reserved. BVA YB 15 Inner AW 19/05/2015 14:11 Page 3 FEATURE Chairman’s introduction by Robert Price Chairman, British Video Association When I stepped into the exciting leadership strongly co-exist will be one of the BVA’s key role of BVA Chairman last year it was evident goals this year. As a trade body, we’re adapting that the home entertainment arena is in one and changing to ensure we collectively lead the of the greatest periods of evolution it has ever industry and maintain our resilience in the long seen. term. It’s more important than ever that we collaborate amongst ourselves and work closely As the mix between ownership and rental shifts, with retail partners to ensure we can empower the gap between physical and digital narrows and each other and create prominence both in and customer demand for greater flexibility and out of the entertainment aisles. versatility reach an all-time high, our category isn’t just embracing change, we’re pioneering it. Ultimately, the vitality of our business remains exceptionally strong because people love video. We are an industry worth over £2bn. That’s £6m We must never lose sight of the emotional through the checkouts, in store and online, every connection people have with our products, those day. Last year, more than 143 million DVDs and connections last a lifetime because they are so Blu-rays were sold and more than 24 million deep – no wonder people go out of their way to people bought one of our products to own. These seek out and own our content. From the frazzled are incredible statistics. mum I trolley-bumped in Tesco buying Frozen for As a sector we reinvent and refresh ourselves her daughter to the film student I shared an every single week with titles that thrill and X-Men chat over the shelves with in HMV, it is a engage all ages. We operate in such a vibrant privilege and an inspiration to be a part of such and dynamic marketplace that securing a an exciting sector. landscape where all formats can successfully and 3 BVA YB 15 Inner AW 19/05/2015 14:11 Page 4 CEO’s FOREwORd Opportunity is all around by Liz Bales CEO, British Video Association Since its first publication in 1994 accordingly. The result is unparalleled choice and the BVA Yearbook has provided the value for video consumers today. definitive analysis of the video This latest Yearbook reveals the extent to which consumers are valuing the variety on offer. One category. In the last 12 months week they will buy a TV box-set; the next rent a that category has evolved movie on demand, while also subscribing to a significantly, creating some tough streaming service. They are flexing our offer to meet their changing needs. new challenges for our members and partners to contend with. The concept of ownership remains central to purchase decisions, with buy-to-own accounting However, the changing landscape has also for two thirds of consumer spending – yet there brought with it new possibilities. What were just has also been a proliferation in video-on-demand the tentative shoots of new services 12 months and digital formats now represent a 37% market ago are today flourishing within a much more share. vibrant and varied video ecosystem than we Similarly, we see variety in the type of content might ever have imagined. Last year’s content our customers are choosing. The very latest platforms have become this year’s content blockbusters will always be popular – but more producers. Opportunity is all around. than half of disc sales pertain to profitable From distribution to retail, the catalyst behind all Catalogue product, often bought on impulse, of this change remains consistent: our industry’s revealing the value and importance of engaging collective commitment to putting our customers point of sale. first. As technological advances offer new This year we have refreshed the format of the viewing opportunities for consumers, their habits Yearbook to provide the clearest picture possible change – and we continue to diversify our offer of this diverse, and changing, category. It will be 4 BVA YB 15 Inner AW 19/05/2015 14:11 Page 5 CEO’s FOREwORd supplemented across the year with category · Education: We will help consumers highlights and forecasts providing our members understand how to maximise the value of with multiple data points and more regular our content; help UK and EU policymakers market analysis. and stakeholders to understand the drivers and economics of our category Within this evolving video landscape, the BVA and ensure our members stay informed of stands steadfast by the same high standards of ever-evolving issues. service we always have; constantly challenging ourselves to adapt and improve that service to help our members keep pace with new Underpinning all of this the BVA remains opportunities. Across 2015 our focus will be: committed to sharing knowledge across the category. It’s a commitment that will become ever more important as our membership and · Industry intelligence: We are delivering partner network continues to grow and diversify valuable industry intelligence that in line with the shifting landscape. benefits members’ businesses and underpins our sector’s reputation, By bringing together representatives from constantly questioning what the ‘best’ traditional video formats with the voices of new, data looks like and helping our suppliers digital business models and combining proven to enhance their insights accordingly. experience with new thinking, the BVA will continue to facilitate productive and cost- · Communications and marketing: We will effective collaboration across every corner of the promote and champion our category, both video category. to retailers and their customers, adapting our approaches as the category diversifies to ensure our activities feel fresh and remain relevant. 5 BVA YB 15 Inner AW 19/05/2015 14:11 Page 6 MARKET OVERVIEw Video worth over £6 million per day to UK retailers The UK’s video sector is worth in excess of £2.2 “Every month we’ll buy billion to the UK economy which equates to more than £6 million per day, every day, going through something new.” retail checkouts, both in-store and online. That’s more than double the consumer spend on music or going to the cinema and even take-home pizza! To have and to hold To have: Consumers like to own a copy rather than rent. Video purchases account for the lion’s 24m share of the market with consumers spending twice as much on buying videos to own than on rental charges and subscription fees combined. 24m people bought a video to own To hold: Consumers like to hold a physical copy in 2014 – the same as in 2013. of their video with two thirds of spend on DVDs and Blu-ray Discs, and one third on digital forms of content. More than half of all consumer spend is on buying discs to own and to keep. “They (DVDs) are good value because we share To own To rent Total them around, my son will On disc 58% 5% 63% borrow some or we’ll On digital 7% 30%† 37% Total 65% 35% 100% borrow from him.” †Includes both Video-on-Demand and subscription services such as Netflix and Amazon Prime. “My husband works .84 away during the week so £51£51.03.03 £19 when I go to bed I watch films I love, like Pride and Prejudice, over and Average spend per Average spend per shopper shopper on video discs on Video-on-demand rentals over (on DVD).” is £51.03 per year. is £19.84 per year. 6 BVA YB 15 Inner AW 19/05/2015 14:11 Page 7 MARKET OVERVIEw The best of both worlds Disc with a digital copy Sales of Blu-ray Discs that included a digital UltraViolet (UV) copy rose 11% in 2014 driven by an increase in the total number of titles released with a UV copy and studios mainly including the UV copy with Blu-ray Discs and being more selective as to which DVDs included UV. By the end of 2014, 1.5m shoppers had opened a UV account in UK & RoI, up 35%, enabling them to watch their UV films and TV shows anytime, anyplace, anywhere across their favourite devices. Sainsbury’s, blinkbox movies and Cinema Now joined Flixster, Kaleidescape and Sony Pictures in providing UV services and with more than 180 million connected devices in the UK the popularity of UV is forecast to grow significantly through 2015 and 2016. “I get these in a bundle – it’s The Lego Movie was 3D, Blu-ray, DVD and digital the top selling UV- enabled disc in 2014.
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