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FILM on 4 PARTNERSHIP OPPORTUNITY Available April 2019

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FILM on 4 PARTNERSHIP OPPORTUNITY Available April 2019 Network Film on 4 presents… • The biggest film sponsorship opportunity in the market • Outstanding Network Premieres. • Year round unbeatable cover and frequency. • Consistent peak presence across 12 months. • Opportunity to create stand out branded content • Build an association with Film 4 brand defining output and critically acclaimed, award winning films. Align yourself with a GLOBAL film maker Since 1983 Film 4 backed collaborations have collectively won 74 BAFTAS 34 OSCARS as well as countless more international awards! With Film 4 dominating the 2018 awards seasons 5 Oscars 8 Baftas 5 Golden Globes Award Winning Premieres in 2019 47 Metres Don’t Breathe Moonlight Girl On A Train Arrival American Ghost in The X-MEN Down Assassin the Shell Shallows Apocalypse *Scheduling subject to change Huge cross channel selection Deal period 1st March 2019 – 29th February 2020 NUMBER OF FILMS 205 200 30 1825 TOTAL 2260 Indicative Weekly Schedule 19th – 25th November 2018 EARLY/LATE PEAK MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY The Dog Who Saved the Holidays The Muppets Movie Prep and Landing Secret life of Walter Mitty The Comancheros Run Wild, Run Free Stalag 17 The Naked Jungle Rugrats Go Wild Pre peak Men in Black 3 Kiki’s Delivery Service Paper Towns Tomorrow, When the War Began Tootsie Jewel of the Nile Small Soldiers The Last Airbender Miracle on 34th Street Back to the Future II Ride Along The Transporter Peak Fantastic Four The Inbetweeners Movie 2 Fantastic four John and Yoko: Imagine Pre 23:00 The Other Woman Post 23:00 The Ladykillers Evil Dead Speed 2: Cruise Control Criminal The Gunman DAYTIME MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 11:00 Apache Teritory The Fighting Kentuckian The Duel at Silver Creek Trapeze Hatari Picture Perfect Coneheads 13:00 Twelve Angry Men The File on Thelma Jordan Three Faces West The Turning Point Four Guns to the Border Cocoon Thunderbirds are go 15:00 Halls of Montezuma Last Train From Gunhill Guns at Batasi Tulsa The Train Ice Age 2: The Meltdown Jewel of the Nile E4 C4 Film4 Reaching a staggering 90% of all Adults over 12 months 100 90 89 90 89 87 87 90 83 82 80 92 81 79 80 78 73 70 60 50 45.8m 25m 13.1m 3.2m 14.1m 11.9m 12.1m 41.9m 11.9m 40 22.5m 5.7m 12.8m 10.6m 10.6m 30 20 10 0 16-34s 25-44 Adults ABC1 Adults ABC1 M ABC1 W HP 49 59 76 58 59 57 64 *Source: BARB/Techedge, Films on 4: based on last sponsor 12 month R&F (December 2017 – November 2018). Network Film on 4 has a higher reach than films on ITV1 100 94 90 58 64 60 87 89 33 84 75 74 75 72 70 70 70 62 40 10 Adults ABC1 Adults ABC1 M ABC1 W 16-34s 25-44 55+ HWCH -20 Films on 4 Films on ITV1 Source: BARB/Techedge, Films on 4: based on last sponsor 12 month R&F (December 2017 – November 2018), films on ITV1 = all films on ITV1 (Dec 2017 – Nov 2017) …and reaching a bigger audience than the competition 100 90 82 70 70 60 59 58 49 38 40 33 33 30 16 10 Films on 4 Coronation Street (Last 12 Britain's Got Talent 2018 I'm a Celebrity…Get Me Out The X Factor 2018 (Series 15) Love Island 2018 (Series 4) months) (Series 12) of Here! 2018 (Series 18) -20 Source: BARB/Techedge, Films on 4: based on last sponsor 12 month R&F (December 2017 – November 2018), Coronation street based on 12 months series including: Omnibus, first runs & repeats across ITV1 & ITV2, The X Factor includes: all repeats & first runs for 2018 full series including all repeats and first runs on ITV1/ITV2. Britains got talent: 2018 March – June series 12 – all first runs & repeats. I’m a celeb: 2018 series first runs & repeats on ITV1 & ITV2. Love Island: first runs & repeats of series 4. Co-Commission Branded Entertainment Creating Editorial at the heart of a marketing campaign • Work with Channel 4’s Commissioning Editors and Programming Teams • Access to Channel 4 talent, TV Programme brands and other editorial properties • Channel 4 Network of top Independent television production companies • Money-can’t-buy Channel 4 editorial promotion Branded Entertainment 360° Marketing Campaign Pre roll Prominent homepage promotion iVod – Ad Pause Premier break Collections; Personalisation Launch moment Targeting and re targeting Contextual Placement in Gogglebox Email HPTO & Display Demographic and genre targeting TV Linear late night transmissions ALL 4 Editorial ALL 4 Digital Facebook YOUR BRAND Instagram YouTube Talent Promotion C4 social streams BRAND NETWORK C4 Hero Content Social Email Smart Screens OOH Colleagues SEO Radio UGC Employee rewards Photography Digital Brand printed collateral PR Branded Entertainment PAID OWNED EARNED Activating Network Film on 4 Subject to additional investment, as sponsor you will also have the opportunity to build a unique brand partnership off-screen by using a bespoke ‘Network Film on 4’ logo off-air. Examples of how you might use this include: • Across social media accounts • On all above / below the line marketing materials • On your website • In customer communication • In-store / point of sale / showroom posters / window stickers • Employee newsletters and communications • Within Consumer and Trade PR C4 Commercial Development can work with you to create a bespoke licensing package. £50,000 net per annum Sponsors of * The sponsor is not able to mention film titles or use images from films within the Network Film on package INVESTMENT 12 Month Film Partner Total Investment: £4,352,500 Net Broken down as follows Sponsorship Investment £4,200,000 gross (across C4, M4, E4 & F4*) Accreditation: 15” Opener, 5” break bumpers & 10” Closer** Original Shorts Investment Media: £450,000 gross Production: £350,000 net (subject to brief) Network Film on 4 Activation £50,000 Deadline for client-backed offers is midday on Wednesday 23rd January 2019. Please get in touch if you have a brand that is considering Network Film on 4 so that we may log your interest and discuss the contracting process. •Should we receive more than one acceptable offer we will ask those parties to submit their best final offer. Our preference would be an offer for the entire package however an asking price offer for the broadcast sponsorship will guarantee that you move forward to second stage where we will ask relevant parties for their ‘best & final’ offer. Should this happen the timings for and guidelines for submitting secondary offers will be clearly communicated to all interested parties. APPENDIX Sponsors are viewed as trustworthy and premium brands Source: 4Sales/ConsumerInsight, Sponsorship Rocks BRANDED CONTENT SHOWREEL https://we.tl/t-YiHq0ngTVA Branded Content The Deliverables • 10 - 15 minute episodes (exact durations tbc) • promotional assets for use across C4 & brand platforms for linear and digital (exact no. and durations tbc) • Digital/Social Media cut down for use on C4 & Brand OEP platforms (exact no. And duration tbc) • Opportunity for additional clips/out takes (subject to additional edit/production costs TBC) • Display assets (MPU, leader, HPTO Skin) delivered to run across All4 to promote the series • All4 Editorial promotion on All4 Homepage, across all available devices & platforms ( c.£350k media value) • Co branded programme page to host series content on All4 • Display on programme page road blocked to host Brand assets to direct to brand site. • Use of full episode content on Brands site for 12 months from launch .
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