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Produce Business July 2008

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Produce Business July 2008 inside... The Pundit Looks At Food Prices And Free Markets • Grilling With Produce • New York State Vegetables • Retail Profile: Publix Michigan Produce • Distribution Software • Wholesale Market: Minneapolis ALSO INSIDE Garlic • Private Label • • FLORAL PLANNING FOR CHRISTMAS DATES & FIGS 10TH ANNUAL PRODUCE FOODSERVICE PORTFOLIO Starts on Page 59 JULY 2008 • VOL. 24 • NO. 7 • $9.90 MARKETING • MERCHANDISING • MANAGEMENT • PROCUREMENT TASTETASTE TRENDSTRENDS 20082008 ALSO INSIDE: NEW YORK REGIONAL MARKET PROFILE 2008 Starts on Page 99 Reader Service # 81 SPECIAL SECTION 10TH ANNUAL PRODUCE FOODSERVICE JULY 2008 • VOL. 24 • NO. 7 PORTFOLIO Starts on Page 59 FEATURES FIVE WAYS TO PROMOTE PRODUCE ON THE GRILL ..................................48 Excitement, health and convenience make grill season a great time to promote fresh fruits and vegetables. NEW YORK STATE SUPPLIES A WIDE SWATH OF THE COUNTRY .................53 Photo courtesy of McCormick & Company, Inc. The Empire State’s depth of offerings and myriad of promotional initiatives give retailers many opportunities to build vegetable sales. COVER STORY..........19 TASTE TRENDS 2008 .............20 MICHIGAN MOVES PRODUCE NATIONWIDE ........................................78 As American palates expand, The state’s central location allows retailers to promote a plethora the role of produce becomes of fresh produce during the summer months and beyond. increasingly important. Here are 10 trends to consider. SIMPLIFY INVENTORY MANAGEMENT ...............................................82 Use robust software systems to eliminate the headaches involved in inventory management. MENU DEVELOPMENT 101 .......28 The process of menu development ATTRACT CONSUMERS WITH PRIVATE LABEL PRODUCE ........................147 is a combination of chefs’ creativity Take advantage of branding opportunities to bank on and meeting the demands of higher profit margins and build consumer loyalty. consumers who are ordering more fresh produce. DEPARTMENTS PRODUCE TRENDS MERCHANDISING REVIEW: Garlic Drives Produce Sales ................................94 IN FAST-FOOD RESTAURANTS ...32 Maximize marketing opportunities throughout the year Ever-expanding menus mean an to build profits in bulk and processed garlic items. increase in demand for produce of every variety and cut. DRIED FRUIT AND NUTS: Dried Fig And Date Consumption On The Rise ...............152 Encourage sales beyond winter holidays with attractive displays, advertisements and promotions. STRESS-FREE MEALS INCORPORATE FLORAL AND FOLIAGE MARKETING: Ring In The Holiday Floral Season .............156 FRESH PRODUCE ..................39 Ensure a successful December sales period by planning Fresh fruits and vegetables serve a merchandising strategy and taking steps to prevent inventory shortages. as staple ingredients for meal- preparation concepts. SPECIAL FEATURE ORGANICS BECOMING A FROM THE PAGES OF THE PERISHABLE PUNDIT MAINSTAY IN FOODSERVICE ....44 Food Prices And Free Markets? .............................................................18 More restaurants are using fresh produce in an effort to incorporate RETAIL PROFILE: PUBLIX organic, eco-friendly offerings. Publix Offers Successful Strategies In Action ....................................................75 An industry insider provides a glimpse into Publix’s business philosophy. REGIONAL PROFILE: MINNEAPOLIS/ST. PAUL COMMENTARY Twin Cities Boasts Healthy Produce Sales ......................................................86 THE FRUITS OF THOUGHT The Minneapolis/St. Paul produce market has a long-standing The Courage Of Our Convictions .......10 history of loyalty and great product offerings RETAIL PERSPECTIVE Industry Role Models ..................158 REGIONAL PROFILE: NEW YORK ...............................99 EUROPEAN MARKET WHOLESALE MARKET PROFILE UK’s Food Mile Obsession No Place Like New York.................................................................100 Harming Kenya ......................160 The country’s largest wholesale produce market serves one of the country’s most diverse communities. The Next Generation ...................................................................125 These young people — mostly in their twenties — poised to lead IN EVERY ISSUE Hunts Point into the future have produce in their blood. THE QUIZ ............................4 RETAIL PROFILE WASHINGTON GRAPEVINE ........6 Eden Gourmet Café And Marketplace ...................................................131 Culinary mecca offers shoppers fine produce at a good price. RESEARCH PERSPECTIVE ...........8 Sal’s Fruit Tree .........................................................................134 COMMENTS AND ANALYSIS .......9 Independent Long Island shop attracts consumers from far and wide with its bargain produce deals. PRODUCE WATCH .................12 RESTAURANT PROFILE Bobo .................................................................................138 INFORMATION SHOWCASE .....161 Unique restaurant delights diners with its old-world cooking and European-themed atmosphere. BLAST FROM THE PAST .........162 X2O Xaviars On The Hudson ...........................................................142 Hudson River gem offers guests spectacular views and an array of original cuisine. Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. JULY 2008 • PRODUCE BUSINESS 3 PRODUCE QUIZ JULY 2008 • VOL. 24 • NO. 7 THIS MONTH’S WINNER: Michael Daroshefski President & Editor-in-Chief •JAMES E. PREVOR For Michael Daroshefski, perishable [email protected] Perishable Senior Buyer senior buyer at U.S. Foodservice, staying U.S. Foodservice Publishing Director •KENNETH L. WHITACRE ahead of the curve is of utmost importance. [email protected] Salem, PA “I’m always trying to look for ways to stay Managing Editor •JAN FIALKOW up with the market,” he explains. “Having [email protected] that extra edge is important.” Michael works almost entirely in pro- Special Projects Editor •MIRA SLOTT [email protected] SPONSORED BY duce, specifically in lettuce and salad prod- ucts. He has worked for U.S. Foodservice, Assistant Editor •AMY SHANNON the second largest foodservice distributor in [email protected] How To Win the country, for about 11 years. A foodser- Circulation Manager •KELLY ROSKIN To win the PRODUCE BUSINESS Quiz, the first vice veteran for 21 years, he is responsible [email protected] thing you have to do is enter. The rules are for buying, replenishing and merchandis- Executive Assistant •FRAN GRUSKIN simple: Read through the articles and ing. “Nothing is ever the same, that’s for [email protected] advertisements in this issue to find the sure,” he notes. European Bureau Chief •ROBERT ZWARTKRUIS answers. Fill in the blanks corresponding APRODUCE BUSINESS reader since he [email protected] to the questions below, and either cut along joined U.S. Foodservice, Michael enjoys the dotted line or photocopy the page, and Production Director • DIANA LEVINE send your answers along with a business reading articles on displays, new items and [email protected] availability. “I also look at the advertise- card or company letterhead to the address Production Leader • JACKIE TUCKER ments a lot and the new things introduced listed on the coupon. The winner will be Production Department chosen by drawing from the responses in the market.” FREDDY PULIDO RODUCE USINESS received before the publication of our As the winner of the P B JOANNA ARMSTRONG September issue of PRODUCE BUSINESS. The Quiz, Michael wins an integrated GPS MATT WINANS winner must agree to submit a color photo receiver. to be published in that issue. Trade Show Coordinator • Jackie LoMonte [email protected] WIN A GOLF SET Contributing Editors Get your golf game on track with a 12-piece, right-handed set of graphite clubs. Ideal for MEREDITH AUERBACH,CAROL BAREUTHER, DUANE CRAIG,FRITZ ESKER,BOB JOHNSON, beginners, the set comes in a deluxe stand bag and includes an oversized Titanium JACQUELINE ROSS LIEBERMAN.LISA LIEBERMAN, Matric driver, a hybrid iron and an alignment-style putter. K. O. MORGAN,LIZ PARKS,KIMBERLY RINKER, JODEAN ROBBINS,LISA SOCARRAS. TRISHA WOOLDRIDGE,JON VANZILE QUESTIONS FOR THE JULY ISSUE Advertising 1) What is the web address for Ocean Mist Farms? _______________________________________ ERIC NIEMAN,ASSOCIATE PUBLISHER [email protected] ____________________________________________________________________________________ JENNIFER JORDAN [email protected] 2) What is the phone number for Grimmway Farms? _____________________________________ SANDY LEE [email protected] ____________________________________________________________________________________ BILL MARTIN [email protected] 3) What is the P.O. Box number for the National Mango Board? ____________________________ ELLEN ROSENTHAL ____________________________________________________________________________________ [email protected] Floral Department Marketing 4) What is the fax number for Jerry Porricelli Produce? __________________________________ E. SHAUNN ALDERMAN [email protected] ____________________________________________________________________________________ Marketing Solutions and Integrated Sales
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