CATEGORY INSIGHTS ™

1st Quarter 2016 “Better-For-You” is better for business.

AND EVERYTHING IN BETWEEN.

Join us for the 2016 Eby-Expo April 28–29, where you’ll have the opportunity to network with 125 vendors, 2016 experience our technology Blue Chip Hotel & Casino showcase, enjoy cocktails, dinner, Michigan City, Indiana

entertainment and more! 1ST QUARTER 2016

INSIDE: Salty Snacks, Better-For-You Snacks, Nuts & Seeds and Meat Snacks for more than 125 years

ebyXXX_Ad_L3f.indd 1 11/13/15 11:58 AM 1st Quarter 2016 Eby-Brown “Better-For-You” is better SNACKING helps you for business. IS buy& better save more. Eby-Brown is excited to present this edition of Category InsightsTM magazine EVERY DAY. for 1st Quarter 2016. In this edition, we provide category management INSIDE: Salty Snacks, Better-For-You Snacks, Nuts & Seeds and Meat Snacks information and product recommendations for Salty Snacks, Better-For-You Snacks, Nuts & Seeds and Meat Snacks. In addition, with the support of our manufacturers, we are excited to offer fantastic buying opportunities on the top Eby-Brown Service Area Map ...... 3 selling items in your stores. SALTY SNACKS TM “Get in the driver’s seat with Salty Snacks.” ...... 4-8 We hope that you find this edition ofCategory Insights beneficial in Salty Snacks Planograms ...... 9-23 increasing your category sales and profits. Please continue to let us General Mills ...... 24-25 Kelloggs ...... 26-27 know what we can do to provide even more value to assist you. Kettle Chips ...... 28-29 Mars ...... 30-31 Thank you for your business. Mondelez ...... 32-33 BETTER-FOR-YOU SNACKS “Better-For-You is better for business.” ...... 34-37 Snyder’s Lance Advertisement ...... 38 Crunchmaster Advertisement ...... 39 George Main Andy Batt BFY Snacks Available from Eby-Brown ...... 40-41 Back to Nature Advertisement ...... 42 VP HBC, Supplies and OTP VP Confection and Snacks Seapoint Farms Advertisement ...... 43 BFY 3ft Planogram ...... 44-45 That’s It Advertisement ...... 46 Calbee Advertisement ...... 47 BFY 4ft Planogram ...... 48-49

John Roach Sharon Kuncl NUTS & SEEDS “Indulgent or healthy snacking?” ...... 50-53 VP Grocery, Frozen, Retail Beverage, VP Foodservice and Beverages Nuts & Seeds Planograms ...... 54-61 Pet, Household, Automotive and GM Kraft ...... 62-63 ConAgra-David ...... 64-65 Utilizing insights and channel knowledge to Thanasi ...... 66-67 Blue Diamond ...... 68-69 Category InsightsTM is published quarterly by EBY-BROWN Company L.L.C., 1415 W. MEET EXPANDED SNACKING OCCASIONS MEAT SNACKS Diehl Rd., Naperville, IL 60563 as an information service to retailers. No subscription “Fuel profits with protein!” ...... 70-73 of your customers. Another way we’re rates are charged. No part of this publication may be reproduced or transmitted in any Meat Snacks Planograms ...... 74-77 committed to creating shared success every day. form or by any means electronic or mechanical including photocopy, recording, or any Jack Links ...... 78-79 information storage and retrieval system, without written permission from EBY-BROWN ConAgra-Slim Jim ...... 80-81 Oberto ...... 82-83 Company L.L.C., EBY-BROWN COMPANY L. L. C. PUBLICATION. SUCCESS IS AN EVERYDAY THING. Amy’s Advertisement ...... 84 This communication is intended for adult customers and associates 18 Order Form ...... 85 Cello Advertisement ...... 86 years of age and older. Hershey Advertisement ...... 87 Eby Expo Advertisement ...... 88

2 CATEGORY INSIGHTS™ hersheysconvenience.com Eby-Brown Service Area Map

EAU CLAIRE MONTGOMERY 2516 PROSPECT DRIVE 2051 BASELINE ROAD P.O. BOX 1910 MONTGOMERY, IL 60538 YPSILANTI EAU CLAIRE, WI 54703 630.966.0300 2085 E. MICHIGAN AVENUE 715.874.4445 800.942.5951 P.O. BOX 970136 800.835.1395 YPSILANTI, MI 48197 734.487.8868 800.532.9276

SPRINGFIELD 1982 COMMERCE ROAD P.O. BOX 119 SPRINGFIELD, OH 45501 937.325.9254 800.325.9254

PLAINFIELD 877 PERRY ROAD PLAINFIELD, IN 46168 317.839.0740 800.382.9016

ROCKMART 326 S. MARBLE STEET ROCKMART, GA 30153 770.684.6524 800.768.6524

Eby-Brown Company, LLC is the largest family owned marketer of convenience products and supply chain solutions in the United States. Headquartered in Naperville, Illinois, the company delivers solutions daily to convenience retailers through their industry leading food- service, technology, and SmartProcess™ category management programs. Employing over 2,000 associates, Eby-Brown operates six distribution centers throughout the Midwest and Southeast providing efficiency and increased profitability to their retailer partners. For more information visit www.Eby-Brown.com or call 800-553-8249.

@EbyBrownCo Facebook.com/EbyBrownCompany

1st Quarter 2016 3 SALTY SNACKS RY C O AP G T E A T I

A N

C

G S E N L L E R A L M I

S Get in the alty Snacks driver’s seat with Salty Snacks.

e’ve been telling you for quite some time that snacking is on the rise,W but we’re really starting to see that come to fruition as snacking is now driving overall c-store food and beverage sales!

Specifically, snacking is the #1 c-store this category has a wide variety of food/beverage occasion at 55%, and forms and flavors. Within the category, this percentage is a 5.7% increase over growth is being driven by snack nuts last year. In addition, snacking, and (+9.0%), chips (+8.6%) and seeds more pointedly Salty Snacks, has a high (+12.9%), but it’s important to note rate of cross purchase. For example, that the top ten brands account for Salty Snack buyers also purchase a 71% of the dollar sales. – The Salty Snacks soda 38% of the time and nuts/seeds And let’s not forget how important buyers will also purchase another salty those “snacking occasions” are to the category is up 3.9% snack. So get on board for Salty Snack success of this category. Snacking fre- success! quency continues to increase across all over last year, and The Salty Snacks category is up dayparts, but the “PM Snack Attack” is is the sixth-largest 3.9% over last year, and is the sixth- a new trend! The most popular snack- largest category in the convenience ing occasion is now afternoon snacking, category in the channel. Comprised of potato chips, followed closely by evening and late Combos, corn and tortilla chips, pret- evening snacking. In fact, 12pm - 3pm convenience channel. zels, snack mix, crackers and popcorn, is the prime snacking time for c-stores,

4 CATEGORY INSIGHTS™ SALTY SNACKS

so let’s take a look at the segments Potato, Corn and Tortilla Chips Snacking frequency within Salty Snacks to ensure you’ll be The Chips segment is one where ready when this time comes. interesting things are happening! As continues to the second-largest segment, potato Other Salted Snacks chips have 23% of the dollar share increase across all As the largest segment within Salty and are up 9% overall. Pringles is the Snacks at 25.7% dollar share, other leading brand both nationally and in the dayparts, but the salted snacks include top items such as Eby-Brown Competitive Market, but “PM Snack Attack” General Mills Chex Mix, Gardetto’s and the interesting trend that we don’t want Andy Capps. to overlook is within the sub-segment is a new trend! For best results, these items should of kettle chips. Currently, potato style be merchandised near the mid-section chips are still the most popular at 68% of your Salty Snack product space.

1st Quarter 2016 5 SALTY SNACKS

Dollar Share Segment share, but kettle chips are on the move When merchandising chips, it’s Chips at 16%! imperative to take advantage of the Kettle Brand is both mainstream, cross-promotional opportunities this and purchased for its natural attributes. sub-category provides. Products such For example, Kettle Brand appeals to as beverages, dips, and other snack Potato Chip a wide variety of customers because items are frequently purchased with Kettle Chip Regular of their fresh, innovative flavors and chips and can drive incremental sales 68.0% 16.0% textures. However, it also falls into the and a higher dollar ring. “better for you” snacking segment to satisfy a completely different customer Pretzels Potato Crisp need. More specifically, Kettle Brand is As the “go to” item for healthy Potato Chip 15.4% Baked Potato Chip the #1 brand of natural potato chips in snacking in Salty Snacks, Pretzels are 0.2% Other North America, and they don’t have any up 7.6% in dollar sales and have a 0.3% artificial flavors, colors, preservatives 4.6% share. They are a flexible snack Source: AC Nielsen Total US Food 26 weeks or MSG. These are huge selling points that can be merchandised in multiple ending 4/18/15 for customers who want a great-tasting locations in your c-store. Snyder’s of snack, but are also looking for some- Hanover is the top pretzel SKU and is thing less processed and natural. Kettle up slightly versus last year. HK Ander- Brand chips are also non GMO certified, son is popular for their peanut butter Kosher certified and gluten free, and as filled pretzels. you know, gluten free is a food revolu- tion in and of itself! In addition, their Popcorn Dill Pickle Potato Chips won the “2015 Ready To Eat (RTE) Popcorn is Most Innovative” Salty Snack product at another segment that appeals to your the Sweet & Snacks Expo. Therefore “healthy snacker,” with 2.5% market this is certainly a brand you want to share. Although this segment is flat ver- utilize in your offering and watch as they sus last year, interesting flavor innova- When merchandising progress! tions are driving interest in this category, Consumed at both main meals and and offer customers an “enhanced chips, it’s imperative snacking occasions, chips are a sub- experience” they desire. Two brands are category within your c-store that offers leading the industry with Popcorn Indi- to take advantage of more than one opportunity to produce ana and their indulgent Kettle Popcorn, sales, and the leading brands in this and Skinny Pop with healthy, lighter the cross-promotional group are Pringles, Doritos, Tostitos, popcorn. Be sure to look for cross-mer- opportunities this Ruffles and Cheetos. These brands are chandising opportunities for popcorn, known as the “old standbys,” however, such as with beverage items. sub-category as we stated previously, Kettle Brand chips and products like them are gain- Crackers provides. ing acceptance and popularity. Within the Warehouse Salty catego-

6 CATEGORY INSIGHTS™ SALTY SNACKS

ry, crackers are relatively flat. At 18% Salty Snacks - Top 10 Brands share versus the 81% of Salty Snacks Top 10 Brands Account for 71% of Dollar Sales and the .7% of microwave popcorn, this 180 10.6% is still an important segment. 160 Within this segment, Nabisco is the leader in cracker brand sales, and 140 5.0% Cheez-It is the most popular item. 120 Within the segment, we have sub-seg- 2.6% 2.7% 2.8% 100 ments of cheese at #1, followed by but- 0.5% 0.7% 80 ter, wheat, saltine, snack, graham and -0.9% -1.5% 100 calorie packs. As is the case with 60 most of the Salty Snacks, crackers are a great accompaniment to beverages, 40 -6.1% so be sure to consider cross-purchasing 20 opportunities when merchandising - these items. Pringles Chex Combos Cheez It Gardettos Bugles Keebler Snyders Ritz Andy Crackers of Capps Hanover Combos Dollar Sales ($MM) % Change vs LY Combos remain the #1 Salty Snack brand in the Eby-Brown market, and Sources: IRI AllScan C-Store data for latest 52 weeks ending Sept. 7, 2014, are up 1.8% over last year! These Total US and Eby Brown Competitive Market: Great Lakes and Mid South IRI Regions unique snack items with a crunchy outer shell and a creamy inner filling are available in several bold flavors, includ- profit warehouse snacks and need to – ...some DSD ing both sweet and salty options. be monitored. In order to maximize your Combos has strong support among warehouse snack profitability and drive programs only offer Hispanics, who are a growing popu- customers to the warehouse snack cat- lation and make up 21% of c-store egory, it is important to place controls 26% margin, while customers, and are also the perfect on your DSD vendors on what items most warehouse mess-free, on-the-go snack. you want them to bring in your store. Another option is to place a three- programs offer Maximizing Profit on Warehouse foot end cap focused on the highest Snacks velocity warehouse chips in an intercept 35-50% margins. Many DSD snack suppliers, par- position to DSD. This can help increase ticularly the DSD chip vendors, offer total category margins, as some DSD ancillary items such as nuts, seeds, programs only offer 26% margin, while and meat snacks to supplement their most warehouse programs offer 35- supply of chips. These items typically 50% margins. detract from higher margin, higher

1st Quarter 2016 7 SALTY SNACKS

In preparing your Driving Sales with Salty Snacks different planograms to choose from – With the continued growth in snack- four-foot, six-foot, eight-foot, nine-foot, Salty Snacks offering, ing and specifically, the boom in PM and twelve-foot as well as a three-foot snacking, your Salty Snacks offering end cap. By offering this wide variety of it’s important to should be one where profitability is a sets from which to choose, you can be given. Remember that 73% of pur- certain to get the perfect mix of product remember that a chases are triggered by an immediate to meet your needs. As always, con- small percentage of need, and 85% of snack purchases are tact your Eby-Brown representative for eaten immediately! These customers personalized planning. SKUs drives a large want to make a quick trip inside your c-store, find their snack item, and be out Sources: IRI AllScan C-Store data for latest 52 weeks ending Sept. 7, 2014. Total US and Eby percentage of sales the door in approximately two minutes, Brown Competitive Market: Great Lakes and Mid so shopability and selection are key. In South IRI Regions; AC Nielsen Total US Food 26 – this rule outlines weeks ending 4/18/15; Nielsen AOD Consumer addition, more than half of all c-store Takeaway Scan data through 8.29/15; GMI the importance of customers go directly to the beverage Proprietary Salty Consumer Segmentation 2015; aisle, so don’t neglect this huge opportu- Willard Bishop Convenience SuperStudy 2013; The NPD Group’s National Eating Trends, Crest nity for cross-merchandising. having the right mix services and Snack Track service, Year End- In preparing your Salty Snacks of- ing Feb. 2013; MarketTools C-store Total Salty of product with fering, it’s important to remember that a Snacks Category Drivers: Updated 2014 Study; VideoMining C-store Consumer Purchase Study small percentage of SKUs drives a large regard to both form 2015; Diamond Foods Category Insights. percentage of sales – this rule outlines and flavor. the importance of having the right mix of product with regard to both form and flavor. To help you achieve snacking success, Eby-Brown has created five

– Many DSD snack suppliers, particularly the DSD chip vendors, offer ancillary items such as nuts, seeds, and meat snacks to supplement their supply of chips. These items typically detract from higher margin, higher profit warehouse snacks and need to be monitored.

8 CATEGORY INSIGHTS™ SALTY SNACKS

Implement the Eby-Brown recommended 12ft Salty Snacks planogram to maximize your category dollars. Planogram photo follows on pages 10 and 11. 12ft Salty Snacks Planogram

ITEM # DESCRIPTION ITEM # DESCRIPTION ITEM # DESCRIPTION

TOP SHELF 116467 CHEX MIX CHEDDAR 986026 TOTINOS PIZZA CHIP PEPPERONI 309575 CHEEZ-IT GRAB BAGS 95604 CHEX MIX BOLD PARTY BLEND 986034 TOTINOS PIZZA CHIP CHEESE 78626 CHEEZ-IT 847194 CHEX MIX JALAPENO CHEDDAR 476978 TURKEY CREEK PORK SKIN BARBECUE 9464 COMBOS CRACKER CHEDDAR CHEESE 847129 BUGLES ORIG 728956 ANDY CAPPS FRIES CHEDDAR 7484 COMBOS CRACKER PEPPERONI PIZZA 847137 BUGLES NACHO CHEESE 889121 SPECIAL K CRACKER CHIP SR CRM/ON 9647 COMBOS PRETZEL CHEDDAR CHEESE 878546 BUGLES HOT BUFFALO 944603 KETTLE POTATO CHIP MAPLE BACON 9670 COMBOS PRETZEL PIZZERIA 587048 TGI FRIDAYS POTATO SKNS CHDR/BCN 980185 POPCORN INDIANA KETTLECORN SWEET 857615 COMBOS PRETZEL BFFLO BLU CHS 534271 TGI FRIDAYS POTATO SKNS SC/O & SALTY 909622 FLIPZ PRETZEL WHITE FUDGE 702365 KETTLE CHIP SEA SALT/VINEGAR 999714 CHEEZ IT CRUNCHD CHEDDAR 909630 FLIPZ PRETZEL MLK CHOC 762534 KETTLE POTATO CHIP JALAPENO 999722 CHEEZ IT CRUNCHD HOT/SPICY 994897 REESES SNACK MIX 564880 CHEEZ-IT CHEDDAR JACK 60640 RITZ BITS SNDWCH CHS 994905 HERSHEYS SNACK MIX 247874 CHEEZ-IT HOT/SPICY 60657 RITZ BITS SNDWCH P-BTR 666891 CHEX XTRM CHILE/LIME HOT 875153 CHEEZ-IT DUOZ CHEDDAR/PARMESAN 994756 RITZ BITS BACON/CHEESE 667055 CHEX XTRM SRIRACHA SPICY 594580 SNYDERS HANOVER PRTZ PC HOT BFLO 691618 ANDERSON PB FILLED PRETZEL 980722 PRINGLES ORIG/RANCH DIP 949669 SNYDERS HANOVER SWT/SLTY PC CRML 972018 COMBOS PRETZEL SWEET/SALTY VAN 980730 PRINGLES ORIG/JALAPENO DIP 949677 SNYDERS HANOVER SWT/SLTY PC CINN 972257 COMBOS PRETZEL SWEET/SALTY CRML 980748 PRINGLES ORIG/HNY MSTRD DIP 908244 COMBOS PRETZEL BFFLO BLU CHS 681924 COMBOS PRETZEL SWEET/SALTY CHOC 893768 PRINGLES GRAB/GO ORIGINAL 908129 COMBOS PRETZEL PIZZERIA 978585 RICE KRISPIES CRACKLE SNAP CRML 893776 PRINGLES GRAB/GO SC/O 269712 GARDETTOS SNACK MIX ITALIAN RCP 978577 RICE KRISPIES CRACKLE SNAP FUDGE 893784 PRINGLES GRAB/GO CHEDDAR CHEESE 748558 GARDETTOS PRETZEL MIX DELI MSTRD 979641 CHEX MIX MUDDY BUDDIES BRWN SPRM 893792 PRINGLES GRAB/GO BBQ 847228 CHEX MIX TRADITIONAL 880088 CHEX MIX CHOCOLATE COOKIES/CREAM 938928 PRINGLES GRAB/GO SLT/VNGR 847210 CHEX MIX CHEDDAR 893636 CHEX MIX MUDDY BUDDIES SNCKRDDL 893883 PRINGLES ORIGINAL 847202 CHEX MIX BOLD PARTY BLEND 994277 CHEX MIX POPPED SWEET/SALTY 893891 PRINGLES SOUR CREAM/ONION 880062 CHEX MIX HOT’N SPICY 477117 TURKEY CREEK PORK SKIN OLD FSHN 893909 PRINGLES CHEDDAR CHEESE 847145 BUGLES SWEET/SALTY CARAMEL 476986 TURKEY CREEK PORK SKIN HOT 893909 PRINGLES CHEDDAR CHEESE 847152 BUGLES CHOCOLATE PEANUT BUTTER 728964 ANDY CAPPS FRIES HOT 893917 PRINGLES BBQ 999821 BUGLES RANCH 509158 CALBEE SNAPEA CRISPS SALT 893917 PRINGLES BBQ 949883 TGI FRIDAYS POTATO SKNS BCN RNCH 509141 CALBEE SNAPEA CRISP WASABI 893933 PRINGLES PIZZA 874719 KELLOGGS CRACKER CHIPS SALT 986620 SKINNYPOP POPCORN 893925 PRINGLES SALT/VINEGAR 702373 KETTLE CHIP SEA SALT BOTTOM SHELF 947010 PRINGLES TORTILLAS CRISP NACHO 762542 KETTLE POTATO CHIP BACKYARD BBQ 909754 ACT II M/W PPCRN BTTR LVR 980714 PRINGLES TORTILLAS ZESTY SALSA 972240 CHEEZ IT GROOVES WHITE CHEDDAR 755421 KEEBLER SNDWCH CRCKR PPR JCK PEG SECTION 972232 CHEEZ IT GROOVES CHEDDAR RANCH 17830 KEEBLER CLUB SANDWICHES/CHEDDAR 534891 CHEEZ-IT GRAB/GO 875104 CHEEZ-IT SNACK MIX DOUBLE CHEESE 17830 KEEBLER CLUB SANDWICHES/CHEDDAR 615443 CHEEZ-IT WHITE CHEDDAR 999748 PRETZEL CRISP ORIG 17855 KEEBLER CHS/CHDR 919092 CHEEZ-IT DUOZ CHDR JCK/BBY SWS 855411 SNYDERS HANOVER PRTZ DIP CHOC 17889 KEEBLER CHS/P-BTR 265850 SNYDERS HANOVER PRTZ MINI 855403 SNYDERS HANOVER PRTZ DIP WH CR 17889 KEEBLER CHS/P-BTR 287037 SNYDERS HANOVER PRTZ NBLR SRDGH 915553 COMBOS TORTILLA 7 LAYER DIP 17863 KEEBLER TOAST/P-BTR 287011 SNYDERS HANOVER PRTZ PC 908111 COMBOS PRETZEL PEPPERONI PIZZA 17863 KEEBLER TOAST/P-BTR HNY/MSTD 276741 GARDETTOS R/F SNACK MIX ORIG 475145 KEEBLER TOAST/P-BTR/JLY 908103 COMBOS PRETZEL CHEDDAR CHEESE 895219 GARDETTOS SNACK MIX ITALIAN CHS 278036 RITZ SNDWCH CHEESE 908095 COMBOS CRACKER CHEDDAR CHEESE 780262 GARDETTOS SNACK MIX CHPTL CHDR 19430 RITZ SNDWCH PEANUT BUTTER 808600 GARDETTOS SNACK MIX ORIG 837591 CHEX MIX MUDDY BUDDIES CHOC 925289 RITZ CRACKERS 958991 GARDETTOS RYE CHP RST GARLIC 847160 CHEX MIX MUDDY BUDDIES CHOC 24539 PREMIUM SALTINE ORIG 99986 CHEX MIX TRADITIONAL 847186 CHEX MIX CHOC TURTLE

1st Quarter 2016 9 SALTY SNACKS

10 CATEGORY INSIGHTS™ SALTY SNACKS

12ft Salty Snacks Planogram

Implement the Eby-Brown recommended 12ft Salty Snacks planogram to maximize your category dollars. Planogram item listings are on previous page 9.

1st Quarter 2016 11 SALTY SNACKS

Implement the Eby-Brown recommended 9ft Salty Snacks planogram to maximize your category dollars.

9ft Salty Snacks Planogram

ITEM # DESCRIPTION ITEM # DESCRIPTION

TOP SHELF 269712 GARDETTOS SNACK MIX ITALIAN RCP 9464 COMBOS CRACKER CHEDDAR CHEESE 748558 GARDETTOS PRETZEL MIX DELI MSTRD 7484 COMBOS CRACKER PEPPERONI PIZZA 999821 BUGLES RANCH 9647 COMBOS PRETZEL CHEDDAR CHEESE 878546 BUGLES HOT BUFFALO 9670 COMBOS PRETZEL PIZZERIA 762542 KETTLE POTATO CHIP BACKYARD BBQ 857615 COMBOS PRETZEL BFFLO BLU CHS 702373 KETTLE CHIP SEA SALT 909630 FLIPZ PRETZEL MLK CHOC 972232 CHEEZ IT GROOVES CHEDDAR RANCH 909622 FLIPZ PRETZEL WHITE FUDGE 972240 CHEEZ IT GROOVES WHITE CHEDDAR 994897 REESES SNACK MIX 875104 CHEEZ-IT SNACK MIX DOUBLE CHEESE 994905 HERSHEYS SNACK MIX 594580 SNYDERS HANOVER PRTZ PC HOT BFLO 667055 CHEX XTRM SRIRACHA SPICY 265850 SNYDERS HANOVER PRTZ MINI 666891 CHEX XTRM CHILE/LIME HOT 972257 COMBOS PRETZEL SWEET/SALTY CRML 980722 PRINGLES ORIG/RANCH DIP 972018 COMBOS PRETZEL SWEET/SALTY VAN 980730 PRINGLES ORIG/JALAPENO DIP 681924 COMBOS PRETZEL SWEET/SALTY CHOC 893768 PRINGLES GRAB/GO ORIGINAL 837591 CHEX MIX MUDDY BUDDIES CHOC 893776 PRINGLES GRAB/GO SC/O 847186 CHEX MIX CHOC TURTLE 893784 PRINGLES GRAB/GO CHEDDAR CHEESE 847194 CHEX MIX JALAPENO CHEDDAR 893792 PRINGLES GRAB/GO BBQ 276741 GARDETTOS R/F SNACK MIX ORIG 938928 PRINGLES GRAB/GO SLT/VNGR 895219 GARDETTOS SNACK MIX ITALIAN CHS 893883 PRINGLES ORIGINAL 847145 BUGLES SWEET/SALTY CARAMEL 893891 PRINGLES SOUR CREAM/ONION 847152 BUGLES CHOCOLATE PEANUT BUTTER 893909 PRINGLES CHEDDAR CHEESE 986620 SKINNYPOP POPCORN 893917 PRINGLES BBQ 980185 POPCORN INDIANA KETTLECORN SWEET 893933 PRINGLES PIZZA & SALTY 893925 PRINGLES SALT/VINEGAR 999714 CHEEZ IT CRUNCHD CHEDDAR 980714 PRINGLES TORTILLAS ZESTY SALSA 999722 CHEEZ IT CRUNCHD HOT/SPICY PEG SECTION 999748 PRETZEL CRISP ORIG 534891 CHEEZ-IT GRAB/GO 287011 SNYDERS HANOVER PRTZ PC HNY/MSTD 615443 CHEEZ-IT WHITE CHEDDAR 287037 SNYDERS HANOVER PRTZ NBLR SRDGH 919092 CHEEZ-IT DUOZ CHDR JCK/BBY SWS 949669 SNYDERS HANOVER SWT/SLTY PC CRML 60640 RITZ BITS SNDWCH CHS 855411 SNYDERS HANOVER PRTZ DIP CHOC 60657 RITZ BITS SNDWCH P-BTR 979641 CHEX MIX MUDDY BUDDIES BRWN SPRM 908095 COMBOS CRACKER CHEDDAR CHEESE 847160 CHEX MIX MUDDY BUDDIES CHOC 908111 COMBOS PRETZEL PEPPERONI PIZZA 880088 CHEX MIX CHOCOLATE COOKIES/CREAM 908244 COMBOS PRETZEL BFFLO BLU CHS 994277 CHEX MIX POPPED SWEET/SALTY 99986 CHEX MIX TRADITIONAL 780262 GARDETTOS SNACK MIX CHPTL CHDR 116467 CHEX MIX CHEDDAR 587048 TGI FRIDAYS POTATO SKNS CHDR/BCN 95604 CHEX MIX BOLD PARTY BLEND 728964 ANDY CAPPS FRIES HOT 808600 GARDETTOS SNACK MIX ORIG 728956 ANDY CAPPS FRIES CHEDDAR 958991 GARDETTOS RYE CHP RST GARLIC 477117 TURKEY CREEK PORK SKIN OLD FSHN 847129 BUGLES ORIG 476978 TURKEY CREEK PORK SKIN BARBECUE 847137 BUGLES NACHO CHEESE BOTTOM SHELF 702365 KETTLE CHIP SEA SALT/VINEGAR 309575 CHEEZ-IT GRAB BAGS 762534 KETTLE POTATO CHIP JALAPENO 909754 ACT II M/W PPCRN BTTR LVR 564880 CHEEZ-IT CHEDDAR JACK 755421 KEEBLER SNDWCH CRCKR PPR JCK 247874 CHEEZ-IT HOT/SPICY 17830 KEEBLER CLUB SANDWICHES/CHEDDAR 875153 CHEEZ-IT DUOZ CHEDDAR/PARMESAN 17855 KEEBLER CHS/CHDR 691618 ANDERSON PB FILLED PRETZEL 17889 KEEBLER CHS/P-BTR 994756 RITZ BITS BACON/CHEESE 17863 KEEBLER TOAST/P-BTR 908129 COMBOS PRETZEL PIZZERIA 475145 KEEBLER TOAST/P-BTR/JLY 908103 COMBOS PRETZEL CHEDDAR CHEESE 278036 RITZ SNDWCH CHEESE 915553 COMBOS TORTILLA 7 LAYER DIP 19430 RITZ SNDWCH PEANUT BUTTER 847228 CHEX MIX TRADITIONAL 925289 RITZ CRACKERS 847210 CHEX MIX CHEDDAR 24539 PREMIUM SALTINE ORIG 847202 CHEX MIX BOLD PARTY BLEND

12 CATEGORY INSIGHTS™ SALTY SNACKS

9ft Salty Snacks Planogram

1st Quarter 2016 13 SALTY SNACKS

Implement the Eby-Brown recommended 8ft Salty Snacks planogram to maximize your category dollars.

8ft Salty Snacks Planogram

ITEM # DESCRIPTION ITEM # DESCRIPTION

TOP SHELF 269712 GARDETTOS SNACK MIX ITALIAN RCP 9464 COMBOS CRACKER CHEDDAR CHEESE 748558 GARDETTOS PRETZEL MIX DELI MSTRD 7484 COMBOS CRACKER PEPPERONI PIZZA 847145 BUGLES SWEET/SALTY CARAMEL 9647 COMBOS PRETZEL CHEDDAR CHEESE 999821 BUGLES RANCH 9670 COMBOS PRETZEL PIZZERIA 762534 KETTLE POTATO CHIP JALAPENO 909630 FLIPZ PRETZEL MLK CHOC 972232 CHEEZ IT GROOVES CHEDDAR RANCH 909622 FLIPZ PRETZEL WHITE FUDGE 972240 CHEEZ IT GROOVES WHITE CHEDDAR 994897 REESES SNACK MIX 265850 SNYDERS HANOVER PRTZ MINI 994905 HERSHEYS SNACK MIX 287037 SNYDERS HANOVER PRTZ NBLR SRDGH 667055 CHEX XTRM SRIRACHA SPICY 972257 COMBOS PRETZEL SWEET/SALTY CRML 980722 PRINGLES ORIG/RANCH DIP 972018 COMBOS PRETZEL SWEET/SALTY VAN 980730 PRINGLES ORIG/JALAPENO DIP 837591 CHEX MIX MUDDY BUDDIES CHOC 893768 PRINGLES GRAB/GO ORIGINAL 847160 CHEX MIX MUDDY BUDDIES CHOC 893776 PRINGLES GRAB/GO SC/O 847186 CHEX MIX CHOC TURTLE 893784 PRINGLES GRAB/GO CHEDDAR CHEESE 847194 CHEX MIX JALAPENO CHEDDAR 893792 PRINGLES GRAB/GO BBQ 276741 GARDETTOS R/F SNACK MIX ORIG 938928 PRINGLES GRAB/GO SLT/VNGR 895219 GARDETTOS SNACK MIX ITALIAN CHS 893883 PRINGLES ORIGINAL 587048 TGI FRIDAYS POTATO SKNS CHDR/BCN 893891 PRINGLES SOUR CREAM/ONION 762542 KETTLE POTATO CHIP BACKYARD BBQ 893909 PRINGLES CHEDDAR CHEESE 702365 KETTLE CHIP SEA SALT/VINEGAR 893917 PRINGLES BBQ 999714 CHEEZ IT CRUNCHD CHEDDAR 893933 PRINGLES PIZZA 691618 ANDERSON PB FILLED PRETZEL 893925 PRINGLES SALT/VINEGAR 594580 SNYDERS HANOVER PRTZ PC HOT BFLO 980714 PRINGLES TORTILLAS ZESTY SALSA 287011 SNYDERS HANOVER PRTZ PC HNY/MSTD PEG SECTION 855411 SNYDERS HANOVER PRTZ DIP CHOC 534891 CHEEZ-IT GRAB/GO 681924 COMBOS PRETZEL SWEET/SALTY CHOC 615443 CHEEZ-IT WHITE CHEDDAR 880088 CHEX MIX CHOCOLATE COOKIES/CREAM 919092 CHEEZ-IT DUOZ CHDR JCK/BBY SWS 979641 CHEX MIX MUDDY BUDDIES BRWN SPRM 60640 RITZ BITS SNDWCH CHS 994277 CHEX MIX POPPED SWEET/SALTY 908103 COMBOS PRETZEL CHEDDAR CHEESE 477117 TURKEY CREEK PORK SKIN OLD FSHN 908095 COMBOS CRACKER CHEDDAR CHEESE 476978 TURKEY CREEK PORK SKIN BARBECUE 908111 COMBOS PRETZEL PEPPERONI PIZZA 728964 ANDY CAPPS FRIES HOT 99986 CHEX MIX TRADITIONAL 728956 ANDY CAPPS FRIES CHEDDAR 116467 CHEX MIX CHEDDAR 986620 SKINNYPOP POPCORN 95604 CHEX MIX BOLD PARTY BLEND 980185 POPCORN INDIANA KETTLECORN SWEET 808600 GARDETTOS SNACK MIX ORIG & SALTY 958991 GARDETTOS RYE CHP RST GARLIC BOTTOM SHELF 847129 BUGLES ORIG 309575 CHEEZ-IT GRAB BAGS 847137 BUGLES NACHO CHEESE 909754 ACT II M/W PPCRN BTTR LVR 878546 BUGLES HOT BUFFALO 755421 KEEBLER SNDWCH CRCKR PPR JCK 564880 CHEEZ-IT CHEDDAR JACK 17830 KEEBLER CLUB SANDWICHES/CHEDDAR 247874 CHEEZ-IT HOT/SPICY 17855 KEEBLER CHS/CHDR 875153 CHEEZ-IT DUOZ CHEDDAR/PARMESAN 17889 KEEBLER CHS/P-BTR 60657 RITZ BITS SNDWCH P-BTR 17863 KEEBLER TOAST/P-BTR 908244 COMBOS PRETZEL BFFLO BLU CHS 475145 KEEBLER TOAST/P-BTR/JLY 908129 COMBOS PRETZEL PIZZERIA 278036 RITZ SNDWCH CHEESE 915553 COMBOS TORTILLA 7 LAYER DIP 19430 RITZ SNDWCH PEANUT BUTTER 847228 CHEX MIX TRADITIONAL 925289 RITZ CRACKERS 847210 CHEX MIX CHEDDAR 24539 PREMIUM SALTINE ORIG 847202 CHEX MIX BOLD PARTY BLEND

14 CATEGORY INSIGHTS™ SALTY SNACKS

8ft Salty Snacks Planogram

1st Quarter 2016 15 SALTY SNACKS

This 6ft Salty Snacks planogram is recommended for smaller stores lacking space for an 8ft or larger section.

6ft Salty Snacks Planogram

ITEM # DESCRIPTION ITEM # DESCRIPTION

TOP SHELF 748558 GARDETTOS PRETZEL MIX DELI MSTRD 7484 COMBOS CRACKER PEPPERONI PIZZA 847145 BUGLES SWEET/SALTY CARAMEL 9647 COMBOS PRETZEL CHEDDAR CHEESE 999821 BUGLES RANCH 9670 COMBOS PRETZEL PIZZERIA 875153 CHEEZ-IT DUOZ CHEDDAR/PARMESAN 909630 FLIPZ PRETZEL MLK CHOC 919092 CHEEZ-IT DUOZ CHDR JCK/BBY SWS 909622 FLIPZ PRETZEL WHITE FUDGE 60640 RITZ BITS SNDWCH CHS 994897 REESES SNACK MIX 855411 SNYDERS HANOVER PRTZ DIP CHOC 994905 HERSHEYS SNACK MIX 908111 COMBOS PRETZEL PEPPERONI PIZZA 893768 PRINGLES GRAB/GO ORIGINAL 915553 COMBOS TORTILLA 7 LAYER DIP 893776 PRINGLES GRAB/GO SC/O 847160 CHEX MIX MUDDY BUDDIES CHOC 893784 PRINGLES GRAB/GO CHEDDAR CHEESE 847186 CHEX MIX CHOC TURTLE 893792 PRINGLES GRAB/GO BBQ 895219 GARDETTOS SNACK MIX ITALIAN CHS 893883 PRINGLES ORIGINAL 276741 GARDETTOS R/F SNACK MIX ORIG 893891 PRINGLES SOUR CREAM/ONION 980185 POPCORN INDIANA KETTLECORN SWEET 893909 PRINGLES CHEDDAR CHEESE & SALTY 893917 PRINGLES BBQ 986620 SKINNYPOP POPCORN 893933 PRINGLES PIZZA 972240 CHEEZ IT GROOVES WHITE CHEDDAR 893925 PRINGLES SALT/VINEGAR 972232 CHEEZ IT GROOVES CHEDDAR RANCH PEG SECTION 60657 RITZ BITS SNDWCH P-BTR 534891 CHEEZ-IT GRAB/GO 972257 COMBOS PRETZEL SWEET/SALTY CRML 615443 CHEEZ-IT WHITE CHEDDAR 972018 COMBOS PRETZEL SWEET/SALTY VAN 265850 SNYDERS HANOVER PRTZ MINI 979641 CHEX MIX MUDDY BUDDIES BRWN SPRM 287037 SNYDERS HANOVER PRTZ NBLR SRDGH 880088 CHEX MIX CHOCOLATE COOKIES/CREAM 908103 COMBOS PRETZEL CHEDDAR CHEESE 477117 TURKEY CREEK PORK SKIN OLD FSHN 908095 COMBOS CRACKER CHEDDAR CHEESE 476978 TURKEY CREEK PORK SKIN BARBECUE 847228 CHEX MIX TRADITIONAL 728964 ANDY CAPPS FRIES HOT 847210 CHEX MIX CHEDDAR 728956 ANDY CAPPS FRIES CHEDDAR 808600 GARDETTOS SNACK MIX ORIG 587048 TGI FRIDAYS POTATO SKNS CHDR/BCN 958991 GARDETTOS RYE CHP RST GARLIC BOTTOM SHELF 847129 BUGLES ORIG 309575 CHEEZ-IT GRAB BAGS 847137 BUGLES NACHO CHEESE 909754 ACT II M/W PPCRN BTTR LVR 564880 CHEEZ-IT CHEDDAR JACK 755421 KEEBLER SNDWCH CRCKR PPR JCK 247874 CHEEZ-IT HOT/SPICY 17830 KEEBLER CLUB SANDWICHES/CHEDDAR 594580 SNYDERS HANOVER PRTZ PC HOT BFLO 17855 KEEBLER CHS/CHDR 287011 SNYDERS HANOVER PRTZ PC HNY/MSTD 17889 KEEBLER CHS/P-BTR 908244 COMBOS PRETZEL BFFLO BLU CHS 17863 KEEBLER TOAST/P-BTR 908129 COMBOS PRETZEL PIZZERIA 278036 RITZ SNDWCH CHEESE 847202 CHEX MIX BOLD PARTY BLEND 19430 RITZ SNDWCH PEANUT BUTTER 847194 CHEX MIX JALAPENO CHEDDAR 24539 PREMIUM SALTINE ORIG 269712 GARDETTOS SNACK MIX ITALIAN RCP

16 CATEGORY INSIGHTS™ SALTY SNACKS 6ft Salty Snacks Planogram

1st Quarter 2016 17 SALTY SNACKS

This 4ft Salty Snacks planogram is recommended for smaller stores lacking space for an 8ft or larger section. 4ft Salty Snacks Planogram

ITEM # DESCRIPTION ITEM # DESCRIPTION

TOP SHELF 847129 BUGLES ORIG 7484 COMBOS CRACKER PEPPERONI PIZZA 972240 CHEEZ IT GROOVES WHITE CHEDDAR 9647 COMBOS PRETZEL CHEDDAR CHEESE 972232 CHEEZ IT GROOVES CHEDDAR RANCH 9670 COMBOS PRETZEL PIZZERIA 908111 COMBOS PRETZEL PEPPERONI PIZZA 893768 PRINGLES GRAB/GO ORIGINAL 915553 COMBOS TORTILLA 7 LAYER DIP 893776 PRINGLES GRAB/GO SC/O 880088 CHEX MIX CHOCOLATE COOKIES/CREAM 893784 PRINGLES GRAB/GO CHEDDAR CHEESE 587048 TGI FRIDAYS POTATO SKNS CHDR/BCN 893792 PRINGLES GRAB/GO BBQ 847145 BUGLES SWEET/SALTY CARAMEL 893883 PRINGLES ORIGINAL 999821 BUGLES RANCH 893891 PRINGLES SOUR CREAM/ONION 60640 RITZ BITS SNDWCH CHS 893909 PRINGLES CHEDDAR CHEESE 265850 SNYDERS HANOVER PRTZ MINI 893917 PRINGLES BBQ 287011 SNYDERS HANOVER PRTZ PC HNY/MSTD 893933 PRINGLES PIZZA 855411 SNYDERS HANOVER PRTZ DIP CHOC PEG SECTION 972257 COMBOS PRETZEL SWEET/SALTY CRML 534891 CHEEZ-IT GRAB/GO 972018 COMBOS PRETZEL SWEET/SALTY VAN 615443 CHEEZ-IT WHITE CHEDDAR 728956 ANDY CAPPS FRIES CHEDDAR 908103 COMBOS PRETZEL CHEDDAR CHEESE 728964 ANDY CAPPS FRIES HOT 908095 COMBOS CRACKER CHEDDAR CHEESE 986620 SKINNYPOP POPCORN 847228 CHEX MIX TRADITIONAL 980185 POPCORN INDIANA KETTLECORN SWEET & SALTY 847210 CHEX MIX CHEDDAR BOTTOM SHELF 808600 GARDETTOS SNACK MIX ORIG 909754 ACT II M/W PPCRN BTTR LVR 958991 GARDETTOS RYE CHP RST GARLIC 17830 KEEBLER CLUB SANDWICHES/CHEDDAR 564880 CHEEZ-IT CHEDDAR JACK 17855 KEEBLER CHS/CHDR 875153 CHEEZ-IT DUOZ CHEDDAR/PARMESAN 17889 KEEBLER CHS/P-BTR 908244 COMBOS PRETZEL BFFLO BLU CHS 17863 KEEBLER TOAST/P-BTR 908129 COMBOS PRETZEL PIZZERIA 19430 RITZ SNDWCH PEANUT BUTTER 847202 CHEX MIX BOLD PARTY BLEND 24539 PREMIUM SALTINE ORIG 847160 CHEX MIX MUDDY BUDDIES CHOC 847137 BUGLES NACHO CHEESE

18 CATEGORY INSIGHTS™ SALTY SNACKS

4ft Salty Snacks Planogram

1st Quarter 2016 19 SALTY SNACKS

This 3ft Chip Endcap features high-margin warehouse chips and is recommended in place of a DSD endcap. This can be used in conjunction with the Salty POG on page 22. 3ft Chip Endcap

ITEM # DESCRIPTION ITEM # DESCRIPTION

TOP SHELF FOURTH SHELF 587048 TGI FRIDAYS POTATO SKNS CHDR/BCN 702399 KETTLE CHIP KRINKLE CUT SALT/PPR 534271 TGI FRIDAYS POTATO SKNS SC/O 702373 KETTLE CHIP SEA SALT 587402 TGI FRIDAYS POTATO SKNS CHDR/S/C 762534 KETTLE POTATO CHIP JALAPENO 949883 TGI FRIDAYS POTATO SKNS BCN RNCH 762542 KETTLE POTATO CHIP BACKYARD BBQ 970343 TGI FRIDAYS JALPNO POPPERS CHDR 944603 KETTLE POTATO CHIP MAPLE BACON SECOND SHELF 702365 KETTLE CHIP SEA SALT/VINEGAR 843946 FLAVOR MILL POT CHP BBY BK RIBS FIFTH SHELF 993931 FLAVOR MILL POT CHIP RAGIN RANCH 944595 KETTLE POTATO CHIP CHEDDAR BEER 993980 FLAVOR MILL POT CHIP LOAD BAKE 702928 KETTLE POTATO CHIP BUFFALO BLEU 843938 FLAVOR MILL POT CHP KANSAS CITY 702910 KETTLE CHIP HONEY DIJON 906750 FLAVOR MILL CHEESE CRL JLPNO PPR 658641 KETTLE POT CHIP PEPPERONCINI 906743 FLAVOR MILL POT CHIP BFLO BL CHS 949339 KETTLE POTATO CHIP SRIRACHA THIRD SHELF 987974 KETTLE CHIPS DILL PICKLE 843946 FLAVOR MILL POT CHP BBY BK RIBS BOTTOM SHELF 993931 FLAVOR MILL POT CHIP RAGIN RANCH 509901 KETTLE CHIP KRINKLE CUT SALT/PPR 993980 FLAVOR MILL POT CHIP LOAD BAKE 509919 KETTLE CHIP L/S 843938 FLAVOR MILL POT CHP KANSAS CITY 658658 KETTLE POTATO CHIP BACKYARD BBQ 906750 FLAVOR MILL CHEESE CRL JLPNO PPR 658666 KETTLE CHIP SEA SALT/VINEGAR 906743 FLAVOR MILL POT CHIP BFLO BL CHS

20 CATEGORY INSIGHTS™ SALTY SNACKS

3ft Chip Endcap

1st Quarter 2016 21 SALTY SNACKS

Use this POG only when you have the chip endcap on page 20. 8ft Salty with Chips on Separate Endcap

ITEM # DESCRIPTION ITEM # DESCRIPTION

TOP SHELF 269712 GARDETTOS SNACK MIX ITALIAN RCP 99464 COMBOS CRACKER CHEDDAR CHEESE 748558 GARDETTOS PRETZEL MIX DELI MSTRD 7484 COMBOS CRACKER PEPPERONI PIZZA 847145 BUGLES SWEET/SALTY CARAMEL 9647 COMBOS PRETZEL CHEDDAR CHEESE 847152 BUGLES CHOCOLATE PEANUT BUTTER 9670 COMBOS PRETZEL PIZZERIA 999821 BUGLES RANCH 909630 FLIPZ PRETZEL MLK CHOC 972232 CHEEZ IT GROOVES CHEDDAR RANCH 909622 FLIPZ PRETZEL WHITE FUDGE 972240 CHEEZ IT GROOVES WHITE CHEDDAR 994897 REESES SNACK MIX 999714 CHEEZ IT CRUNCHD CHEDDAR 994905 HERSHEYS SNACK MIX 287037 SNYDERS HANOVER PRTZ NBLR SRDGH 667055 CHEX XTRM SRIRACHA SPICY 594580 SNYDERS HANOVER PRTZ PC HOT BFLO 980722 PRINGLES ORIG/RANCH DIP 287011 SNYDERS HANOVER PRTZ PC HNY/MSTD 980730 PRINGLES ORIG/JALAPENO DIP 915553 COMBOS TORTILLA 7 LAYER DIP 893768 PRINGLES GRAB/GO ORIGINAL 908244 COMBOS PRETZEL BFFLO BLU CHS 893776 PRINGLES GRAB/GO SC/O 837591 CHEX MIX MUDDY BUDDIES CHOC 893784 PRINGLES GRAB/GO CHEDDAR CHEESE 847160 CHEX MIX MUDDY BUDDIES CHOC 893792 PRINGLES GRAB/GO BBQ 847186 CHEX MIX CHOC TURTLE 938928 PRINGLES GRAB/GO SLT/VNGR 276741 GARDETTOS R/F SNACK MIX ORIG 893883 PRINGLES ORIGINAL 895219 GARDETTOS SNACK MIX ITALIAN CHS 893891 PRINGLES SOUR CREAM/ONION 477117 TURKEY CREEK PORK SKIN OLD FSHN 893909 PRINGLES CHEDDAR CHEESE 728964 ANDY CAPPS FRIES HOT 893917 PRINGLES BBQ 728956 ANDY CAPPS FRIES CHEDDAR 893933 PRINGLES PIZZA 999722 CHEEZ IT CRUNCHD HOT/SPICY 893925 PRINGLES SALT/VINEGAR 999748 PRETZEL CRISP ORIG 980714 PRINGLES TORTILLAS ZESTY SALSA 949669 SNYDERS HANOVER SWT/SLTY PC CRML PEG SECTION 855411 SNYDERS HANOVER PRTZ DIP CHOC 534891 CHEEZ-IT GRAB/GO 972257 COMBOS PRETZEL SWEET/SALTY CRML 615443 CHEEZ-IT WHITE CHEDDAR 972018 COMBOS PRETZEL SWEET/SALTY VAN 875153 CHEEZ-IT DUOZ CHEDDAR/PARMESAN 681924 COMBOS PRETZEL SWEET/SALTY CHOC 60640 RITZ BITS SNDWCH CHS 880088 CHEX MIX CHOCOLATE COOKIES/CREAM 60657 RITZ BITS SNDWCH P-BTR 979641 CHEX MIX MUDDY BUDDIES BRWN SPRM 908111 COMBOS PRETZEL PEPPERONI PIZZA 847194 CHEX MIX JALAPENO CHEDDAR 908095 COMBOS CRACKER CHEDDAR CHEESE 994277 CHEX MIX POPPED SWEET/SALTY 99986 CHEX MIX TRADITIONAL 476978 TURKEY CREEK PORK SKIN BARBECUE 116467 CHEX MIX CHEDDAR 986620 SKINNYPOP POPCORN 95604 CHEX MIX BOLD PARTY BLEND 980185 POPCORN INDIANA KETTLECORN SWEET 808600 GARDETTOS SNACK MIX ORIG & SALTY 958991 GARDETTOS RYE CHP RST GARLIC BOTTOM SHELF 847129 BUGLES ORIG 309575 CHEEZ-IT GRAB BAGS 847137 BUGLES NACHO CHEESE 909754 ACT II M/W PPCRN BTTR LVR 878546 BUGLES HOT BUFFALO 755421 KEEBLER SNDWCH CRCKR PPR JCK 564880 CHEEZ-IT CHEDDAR JACK 17830 KEEBLER CLUB SANDWICHES/CHEDDAR 247874 CHEEZ-IT HOT/SPICY 17855 KEEBLER CHS/CHDR 919092 CHEEZ-IT DUOZ CHDR JCK/BBY SWS 17889 KEEBLER CHS/P-BTR 265850 SNYDERS HANOVER PRTZ MINI 17863 KEEBLER TOAST/P-BTR 994756 RITZ BITS BACON/CHEESE 475145 KEEBLER TOAST/P-BTR/JLY 908103 COMBOS PRETZEL CHEDDAR CHEESE 278036 RITZ SNDWCH CHEESE 908129 COMBOS PRETZEL PIZZERIA 19430 RITZ SNDWCH PEANUT BUTTER 847228 CHEX MIX TRADITIONAL 925289 RITZ CRACKERS 847210 CHEX MIX CHEDDAR 24539 PREMIUM SALTINE ORIG 847202 CHEX MIX BOLD PARTY BLEND

22 CATEGORY INSIGHTS™ SALTY SNACKS

8ft Salty with Chips on Separate Endcap

1st Quarter 2016 23

SALTY SNACKS

RY C O AP General Mills G T E A T I www.generalmillscf.com A N

C

G S E N L L PROMOTION OBJECTIVE E R A L M I S alty Snacks • Promote & bring awareness to our exciting new Chex Xtreme products.

BENEFITS • Focus on a well-known salty brand that meets consumer demand for snacking solutions.

ITEM # UPC DESCRIPTION PK SZ OI SRP Allowance

667055 016000513433 Chex Xtreme Spicy Sriracha 12 1 oz $0.65 $0.99 666891 016000513440 Chex Xtreme Hot Chile & Lime 12 1 oz $0.65 $0.99

REQUIREMENTS DATES - OPEN BUY WINDOW • Distribution only Order dates: 12/21/15 - 1/15/16 Dates for in-store promotion: 12/21/15 - 1/15/16

1st Quarter 2016 25

SALTY SNACKS Kelloggs www.kelloggconvenience.com

PROMOTION OBJECTIVE • Secure distribution on top selling Kelloggs SKUs within Salty category.

BENEFITS • Incremental allowance on top selling SKUs within cracker and chip categories.

ITEM # UPC DESCRIPTION PK SZ OI SRP Allowance

893768 038000845246 Pringles Grab & Go Original 1 2.38 oz $0.10 $1.29 893776 038000845253 Pringles Grab & Go Sour Cream Onion 1 2.5 oz $0.10 $1.29 893784 038000845260 Pringles Grab & Go Cheddar 1 2.5 oz $0.10 $1.29 893792 038000845277 Pringles Grab & Go Barbeque 1 2.5 oz $0.10 $1.29 531046 024100191345 Cheez-It Original 6 3 oz $0.45 $1.49 615492 024100315345 Cheez-It White Cheddar 6 3 oz $0.45 $1.49 473231 024100203628 Cheez-It Cheddar Jack 6 3 oz $0.45 $1.49 247882 024100372775 Cheez-It Hot & Spicy 6 3 oz $0.45 $1.49

REQUIREMENTS DATES - OPEN BUY WINDOW • Distribution only Order dates: 12/21/15 - 1/15/16 Dates for in-store promotion: 12/21/15 - 1/15/16

1st Quarter 2016 27

SALTY SNACKS Kettle Chips www.kettlebrand.com

PROMOTION OBJECTIVE • Drive awareness of the Eby-Brown Warehouse Potato Chip Program. • Promote Kettle Chips, the all natural, zero trans fat, gluten-free, non-GMO, no preservatives, no MSG, great tasting potato chip that is the #1 warehouse delivered chip in c-stores.

BENEFITS • Kettle Chips are growing 4 times greater than the total chip category in the convenience channel. • Warehouse delivered potato chips deliver a higher average margin than DSD.

ITEM # UPC DESCRIPTION PK SZ OI SRP Allowance

702365 084114033338 Kettle Chips Sea Salt & Vinegar 6 2 oz $0.25 $1.79 762534 084114115881 Kettle Chips Jalapeno 6 2 oz $0.25 $1.79 762542 084114115447 Kettle Chips Backyard BBQ 6 2 oz $0.25 $1.79 702373 084114033000 Kettle Chips Sea Salt 6 2 oz $0.25 $1.79 702399 084114032607 Kettle Chips Salt & Pepper 6 2 oz $0.25 $1.79 944603 084114114570 Kettle Chips Maple Bacon 6 2 oz $0.25 $1.79

REQUIREMENTS DATES - OPEN BUY WINDOW • Distribution only Order dates: 12/21/15 - 1/15/16 Dates for in-store promotion: 12/21/15 - 1/15/16

1st Quarter 2016 29

SALTY SNACKS Mars www.Mars24Seven.com

PROMOTION OBJECTIVE • To increase distribution on top selling brand in the salty snack category. • **Combos Sweet & Salty Chocolate Fudge Pretzel is brand NEW!**.

BENEFITS • To increase sales and profits in the salty snack category.

ITEM # UPC DESCRIPTION PK SZ OI SRP Allowance

398735 Combos 27 Bag Deal contains: 041419420065 Combos Pizzeria Pretzel 1 6.3 oz $0.20 $2.69 041419420058 Combos Cheddar Cheese Pretzel 1 6.3 oz $0.20 $2.69 041419420089 Combos Pepperoni Cracker 1 6.3 oz $0.20 $2.69 041419420072 Combos Cheddar Cheese Cracker 1 6.3 oz $0.20 $2.69 041419420119 Combos Buffalo Blue Cheese Pretzel 1 6.3 oz $0.20 $2.69 041419420010 Combos 7-Layer Dip Tortilla 1 6.3 oz $0.20 $2.69 041419780855 Combos Sweet & Salty Vanilla Frosting 1 6 oz $0.20 $2.69 041419780879 Combos Sweet & Salty Caramel Crème 1 6 oz $0.20 $2.69 041419781098 Combos Sweet & Salty Choc Fudge 1 6 oz $0.20 $2.69

REQUIREMENTS DATES - OPEN BUY WINDOW • Purchase 27 bags (3 of each flavor) to receive allowance. Order dates: 12/21/15 - 1/15/16 • Distribution only Dates for in-store promotion: 12/21/15 - 1/15/16

1st Quarter 2016 31

SALTY SNACKS Mondelez www.mondelezinternational.com

PROMOTION OBJECTIVE • Grow retailer category sales and profits through distribution increases on core Mondelez Ritz’s and Premium crackers.

BENEFITS • Increased sales and profits with destination brands that consumers look for - Nabisco Ritz and Nabisco Premium.

ITEM # UPC DESCRIPTION PK SZ OI SRP Allowance

24539 044000003821 Premium Saltines 1 4 oz $0.10 $2.59 925289 044000034245 Ritz Crackers 1 3.4 oz $0.10 $2.59 60640 044000006778 Ritz Bitz Cheese Big Bag 1 3 oz $0.05 $1.89 60657 044000006785 Ritz Bitz Peanut Butter Big Bag 1 3 oz $0.05 $1.89 278036 044000002114 Ritz with Cheese Cracker Sandwiches 8 1.35 oz $0.15 $0.79 19430 044000002107 Ritz with Peanut Butter Cracker 8 1.38 oz $0.15 $0.79 Sandwiches

REQUIREMENTS DATES - OPEN BUY WINDOW • Distribution only Order dates: 12/21/15 - 1/15/16 Dates for in-store promotion: 12/21/15 - 1/15/16

1st Quarter 2016 33 BETTER-FOR-YOU SNACKS

“Better-For-You” is better for business.

N o matter the type of business you’re in, getting more customers through the door and to the checkout is the goal, and in the convenience business, this is definitely true!

– ...customers C-stores have a core group of shoppers ate for the convenience channel are that we want to keep happy, but there things such as nuts, seeds, natural believe that better are others out there who aren’t shop- jerky, nutrition bars, pretzels and even ping with us because they believe we non-GMO and gluten-free chips and food choices lead don’t have what they’re looking for – popcorn. better-for-you items. Fortunately, these to a better quality of shoppers simply don’t know us well What is Better For You? life, but they don’t enough and this represents an opportu- BFY means different things to each nity for growth! of us. Some may want reduced fat, salt, want to sacrifice It’s clear that shoppers today are sugar or gluten free, while others may leading hectic lives and, according insist on Non GMO verified, or USDA taste and conve- to NACS Magazine, “…snacking is Organics. It is important to define BFY, nience…this is becoming the new mealtime.” However, and for Eby-Brown, it is no artificial it’s also evident that there is a segment colors, sweeteners, preservatives or where your c-store of shoppers who don’t just want any old hydrogenated fats. These attributes are snack…they want a better-for-you or different than socially better initiatives has an opportunity BFY snack. These customers believe like Animal Welfare standards, Rain that better food choices lead to a better Forest Alliance and Fair Trade products. to shine! quality of life, but they don’t want to sacrifice taste and convenience…this is Bringing in the BFY Shopper where your c-store has an opportunity So who is your BFY shopper? to shine! BFY snacks that are appropri- The Natural Marketing Institute has

34 CATEGORY INSIGHTS™ BETTER-FOR-YOU SNACKS

The Diversity of the Population Across the Health and Wellness Landscape

EAT, DRINK & FENCE MAGIC FOOD WELL BE MERRYS SITTERS BULLETS ACTIVES BEINGS 14%* 38%* 17%* 12%* 19%*

Least health active ‘Wannabe’ healthy Lack commitment to healthy Mainstream healthy Most health pro-active Unconcerned about Most likely to have kids lifestyle Basics, balance and control Market leaders & influencers prevention Convenience important Skew Boomer/Senior, Desire inherently healthy foods Highest organic usage Choose taste over health Stressed out, want help lower income Take variety of supplements Use some supplements Younger and control Health managers vs Least eco-friendly Use many health modalties Least likely to be PGS More health kicks but no preventers Most price driven Most green clear goals Weight managers Eco-friendly Leaast likely to exercise Active weight loss

Not very health Self-directed Health strivers Self-directed Healthy eating motivated health looking for quick fix health a priority

* C-Store Shoppers Source: Natural Marketing Institute

1st Quarter 2016 35 BETTER-FOR-YOU SNACKS

1 in 4 Shoppers Say They developed a segmentation model that 76% of c-store shoppers say they’re Want BFY in C-stores divides consumers into five groups eating healthier today than they did in based upon their attitudes toward health 2007. Finally, it’s important to note that “I wish C-stores offered more and wellness. These five groups are the women are more likely to express strong healthy food options.” “Eat, Drink & Be Merry’s” who are not interest in BFY items in c-stores. very health motivated, followed by the Total 27% “Fence Sitters” who are health strivers. Where to Start with BFY Next come the “Magic Bullets” who are Anytime you tackle a new segment, Male 23% looking for a quick fix, followed by the it’s difficult to know where to start, but “Food Actives” who use self-directed with BFY, you simply start at the begin- Female 31% health. And finally we have the “Well ning – the morning daypart!

Age 18-34 28% Beings” who make healthy eating a In general, consumers say that nutri- priority. tion ranks highest for them in the morn- Age 35-54 26% Their research shows that 25% ing, and consequently, breakfast can be of convenience shoppers fall into the your “breakthrough” daypart for BFY. 0 10 20 30 “Fence Sitter” group, which means that 57% of “Fence Sitters”, who we have they’re likely visiting your c-store to already identified as a primary target for Would shop more often purchase fuel, but they are underserved BFY, say they eat extremely/very healthy in the BFY area. Therefore, they may at the breakfast meal occasion. not be purchasing their snack items This tells us that we should certainly from you. The good news is that this is market to the morning daypart with a shopper who you can utilize to grow things like early-bird specials or cross 20% your BFY base – they simply need to be promotions with water, fresh fruit or educated about the BFY products you other healthy items like yogurt. Nutri- offer. In addition, these shoppers tend tion or fruit bars also make an excellent of consumers “strongly agree” that they to have a higher median income, are breakfast option for those looking for would shop at a c-store more often if millennial-aged, have children, and have BFY options. It is important to make sure it carried more BFY products. (Men: 17%, Women: 22%) a higher annual basket ring at c-stores. your BFY offering is located in a highly Also, one in four shoppers say they visible area of your store. want BFY in c-stores, and 20% of con- Once you’ve moved past the break- Source: GMI BFY Research - Jan/Feb, 2013. % Top 2 Box Agreement Among Total sumers strongly agree that they would fast daypart, remember that healthy Respondents (N=1600 past 3 month c-store shop at a c-store more often if BFY snacking is top-of-mind for your BFY food and beverage shoppers, 18-54 years old). products were available. In addition, customers so items such as Kettle Brand

– ...one in four shoppers say they want BFY in c-stores, and 20% of consumers strongly agree that they would shop at a c-store more often if BFY products were available.

36 CATEGORY INSIGHTS™ BETTER-FOR-YOU SNACKS

– For stores that As far as where consumers would % of FENCE SITTERS like to see BFY products, it’s in a sepa- indicating they eat have the clientele rate section. C-stores are not associated extremely/very healthy with BFY foods, so shoppers don’t want during each meal occasion and commitment for to have to hunt around to find them. Of course, that will not be realistic for every Breakfast appears to be the meal occasion where c-stores can offer a BFY snack set, we store so if BFY items are in-line, that’s healthier options to attract recommend an end also okay. FENCE SITTERS To assist you with this new and Breakfast 57% cap or other highly promising category, Eby-Brown offers a three-foot end cap, and a four-foot POG Lunch 40% visible location near to meet your needs. For stores that have other healthy options the clientele and commitment for a BFY Dinner 50% snack set, we recommend an end cap like fresh fruit, cut or other highly visible location near other Snacking 33% healthy options like fresh fruit, cut fruit, 0 20 40 60 fruit, yogurt or salads. yogurt or salads. In some instances, this can be close to a grab-and-go cooler Source: Natural Marketing Institute featuring these refrigerated options. Con- chips, Skinny Pop, natural jerky (Krave, sult your Eby-Brown representative for Oberto or Dukes), Back to Nature Fruit customized planning solutions to make and Nut mixes, Seapoint Farms Eda- the BFY category the best it can be! mame, and Wonderful nuts are perfect Where Should Sources: NACS Magazine, “Blending Health and on-the-go snacking options. Better-For-You Convenience,” October 2015; Natural Marketing Organics are also part of the BFY Institute; GMI BFY Research – Jan/Feb, 2013; Be Located? conversation and some great options General Mills “Better For You” Insights. are now available for convenience that are certified USDA Organic. Ferrara Candy is offering both Stonyfield Farms In-line In a separate 39% fruit chews and Black Forest gummies. location Amy’s Kitchen has a couple of candy 58% bars, and Snyder’s is offering Late July Tortilla Chips that are USDA Organic. A Other BFY end cap is a great location to high- 3% light these organic options. Please note the graphic on pages Source: GMI BFY Research - Jan/Feb, 2013 40-41 that lists key better for you snacks available at Eby-Brown, along with the attributes of each item. This can be helpful for selecting particular items, or for in-store signage.

1st Quarter 2016 37

What if nirvana came in bite-sized pieces? With Crunchmaster Crackers, every bite is like a little piece of paradise. You’ll know what we mean the moment you taste one of our irresistibly crunchy gluten free crackers. Packed with 100% whole grain goodness, Crunchmaster crackers are made with a blend of pure, California rice and loaded with seeds like sesame, quinoa, amaranth, millet and flax. Crunchmaster crackers are certified Gluten Free by the Gluten Free Certification Organization (gfco.org). For coupons, recipes and additional information, please visit our website at crunchmaster.com Say Hello to your delicious new daily break.

Eby-Brown Order Code # 396788 BX • CRUNCHMSTR CRISP ORG BETTER-FOR-YOU SNACKS

Key BFY Snacks Available from Eby-Brown EACH TRAY ITEM # PK MFG DESCRIPTION CAT POG PEG NATURAL PiCK OR BOX

908293 8 SNYDERS SNYDERS EAT SMART VEGGIE CHIPS SALTY 3 & 4FT Y Y Y 396978 8 SNYDERS LATE JULY TORTILLA CHIP -MULTIGRAIN SALTY 3 & 4FT Y Y Y 397000 8 SNYDERS LATE JULY TORTILLA CHIP - JALAPENO SALTY 3 & 4FT Y Y Y 986141 8 SNACK FACTORY SNACK FACTORY PRETZEL CRISPS ORIGINAL SALTY 3 & 4FT Y Y Y 702373 6 KETTLE KETTLE SALTED SALTY 3 & 4FT Y Y Y 702399 6 KETTLE KETTLE SALT & PEPPER SALTY 3 & 4FT Y Y Y 762542 6 KETTLE KETTLE BACK YARD BBQ SALTY 3 & 4FT Y Y Y 986620 12 AMPLIFIED SNACKS SKINNY POP 1Z SALTY 3 & 4FT Y Y Y 980185 6 POPCORN IND POPCORN INDIANA KETTLE 2.1Z SALTY 3 & 4FT Y Y Y 891465 6 GMI FSTG SWT POTATO CHIP SALTY 3 & 4FT Y Y Y 396788 6 CRUNCHMASTER CRUNCHMASTER MULTI SEED CRISPS CRAKCERS SALTY 3 & 4FT Y Y Y 397208 12 CELLO CELLO PARM CHEESE WHISPS SALTY 3 & 4FT Y Y Y 509158 6 CALBEE HARVEST SNAPPEAS SALTED 1.75 SALTY 3 & 4FT Y Y Y 500108 12 399782 CONAGRA DAVID SIMPLY - SALTED NUTS/SEEDS 3 & 4FT Y Y 397638 12 397588 BACK TO NATURE BACK TO NATURE HARVEST BLEND NUTS/SEEDS 3 & 4FT Y Y 398024 12 SEAPOINT FARMS SEAPOINT EDEMAMME ROASTED 3.5Z NUTS/SEEDS 3 & 4FT Y Y 397992 12 SEAPOINT FARMS SEAPOINT EDEMAMME WASABI 4Z NUTS/SEEDS 3 & 4FT Y Y 861971 8 862342 WONDERFUL WONDERFUL PISATCHIO NUTS/SEEDS 3 & 4FT Y Y 905414 8 WONDERFUL WONDERFUL ALMONDS NUTS/SEEDS 3 & 4FT Y Y 987925 12 CLIF CLIF ORG CH/PB NUTRN BAR 3 & 4FT Y Y 987909 12 CLIF CLIF ORG CH/CHR/ALM NUTRN BAR 3 & 4FT Y Y 455790 15 CLIF LUNA LEMON ZEST NUTRN BAR 3 & 4FT Y Y 744979 15 CLIF LUNA PEPERMINT NUTRN BAR 3 & 4FT Y Y 399808 15 GMI FSTG MACADAMIA CHAI NUTRN BAR 3 & 4FT Y Y 399790 15 GMI FSTG HAZELNUT SEA SALT NUTRN BAR 3 & 4FT Y Y 399634 12 THAT’S IT THAT’S IT APL/STRAW NUTRN BAR 3 & 4FT Y Y Y 399618 12 THAT’S IT THAT’S IT APL/BLUB NUTRN BAR 3 & 4FT Y Y Y 993782 1 KRAVE KRAVE SWT CHIPPOTLE MEAT 3 & 4FT Y Y 993774 1 KRAVE KRAVE CHILE LIME MEAT 3 & 4FT Y Y 905026 1 THANASI DUKES SHORTIES MEAT 3 & 4FT Y Y 397752 12 397547 FERRARA STONYFIELD FRUIT CHEWS SWEET 3 & 4FT Y Y 397760 12 397554 FERRARA BLACK FORREST ORGANIC SWEET 3 & 4FT Y Y 396804 12 AMY’S KITCHEN AMY’S ORGANIC CRISPY CANDY BAR SWEET 3 & 4FT Y Y 396796 12 AMY’S KITCHEN AMY’S ORGANIC CRUNCHY CANDY BAR SWEET 3 & 4FT Y Y 762534 6 KETTLE KETTLE JALAPENO SALTY 4FT ONLY Y Y Y 702365 6 KETTLE KETTLE SALT & VINEGAR SALTY 4FT ONLY Y Y Y 944603 6 KETTLE KETTLE MAPLE BACON SALTY 4FT ONLY Y Y Y 509141 6 CALBEE HARVEST SNAPPEAS WASABI 1.75 SALTY 4FT ONLY Y Y Y 858373 18 KRAFT PLANTERS HEART HEALTH NUTS/SEED 4FT ONLY Y Y Y 595223 12 BLUE DIAMOND BLUE DIAMOND WHOLE NAT ALM NUTS/SEED 4FT ONLY Y Y 310748 12 CLIF CLIF CHOC CHIP NUTR BAR 4FT ONLY Y Y 743344 12 CLIF CLIF WH CHOC MAC NUTR BAR 4FT ONLY Y Y 732982 12 CLIF CLIF BUILDERS CHOC MINT PROTEIN BAR 4FT ONLY Y Y 732909 12 CLIF CLIF BUILDERS CHOC PEANUT BUTTER PROTEIN BAR 4FT ONLY Y Y 825414 1 OBERTO OBERTO ORIGINAL BEEF JERKY MEAT 4FT ONLY Y Y 906511 1 OBERTO OBERTO APPLEWOOD BACON JERKY MEAT 4FT ONLY Y Y

40 CATEGORY INSIGHTS™ BETTER-FOR-YOU SNACKS

USDA NON GLUTEN HEART WHOLE RAINFOREST FAIR VEGAN ORGANIC GMO FREE HEALTHY GRAIN ALLIANCE TRADE

Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y

1st Quarter 2016 41 NEW travel size Harvest Blend Trail Mix! Convenient On-the-Go packs.

Inspired by nature—A premium blend of Raisins, Almonds, Pumpkin Seeds, Sunflower Seeds, Dried Apricots, and Pecans! ✔ Non-GMO Project Verified ✔ Dry Oven Roasted Nuts ✔ NO Hydrogenated Oils ✔ No High Fructose Corn Syrup ✔ Permission to Snack Better

Simply Delicious. Simply Good. backtonaturefoods.com facebook.com/backtonature #backtonature

EBY ITEM # BTN # DESCRIPTION PACK SIZE 397638 03126 BTN Harvest Blend Fruit & Nut Mix 12 4.5 oz Enjoy Life... Eat Well

Dry Roasted Edamame Dry Roasted Edamame Sea Salt Spicy Wasabi 4 oz. Bag / EBY Item #398024 3.5 oz. Bag / EBY Item #397992

Hungry and in a hurry? Let Seapoint Farms satisfy your craving with America’s favorite edamame. Enjoy these protein-packed low carb snacks with ZERO guilt. Enjoy!

NON GMO Good Source of * Project VER I F I E D Heart nongmoproject.org vegan Plant Based Protein Healthy BETTER-FOR-YOU SNACKS

Place this endcap in a high traffic area near fresh fruits or salads. 3ft Better-For-You Planogram

ITEM # DESCRIPTION ITEM # DESCRIPTION

PEG SECTION SECOND SHELF 397752 STONYFIELD ORGNC FRT SNK MIX BRY 396804 AMYS ORGNC BAR CRISPY 397638 BACK/NATURE HARVEST BLEND 987909 CLIF ORGNC TRL MX BR DRK CHR ALM 861971 WONDERFUL PISTACHIOS RST/SLT 399790 FOOD TASTE GOOD BAR HZLNUT/ALM 398024 SEAPOINT FRM EDAMAME LT SLT 947051 BEAR NAKED ENERGY BAR PNT BTR 500108 DAVID SIMPLY SEEDS JUMBO LT SLT 399634 THATS IT APPLE/STRAWBERRY 993782 KRAVE JERKY SWEET CHIPOTLE 744979 LUNA BAR CHOC PPRMNT STK 397760 BLACK FOREST ORGNC GUMMY BEARS THIRD SHELF 396788 CRUNCHMASTER MULTI-SD CRISP ORIG 397000 LATE JULY TORT CHIP JLPNO LIME 905414 WONDERFUL ALMONDS RST/SLT 396978 LATE JULY ORGNC TORT CHP SEA SLT 397992 SEAPOINT FRM EDAMAME DRY RST WS 908293 EAT SMART VEG CRSP POT/TMT/SPNCH 905026 DUKES SHORTY SSG ORIG 986141 PRETZEL CRISP ORIG 993774 KRAVE JERKY CHILI LIME 397208 CELLO WHISPS PARMESAN CRISPS TOP SHELF 509158 CALBEE SNAPEA CRISPS SALT 396796 AMYS ORGNC ANDY DNDY CRNCHY BAR BOTTOM SHELF 987925 CLIF ORGNC TRL MX BR DRK P-B 891465 FOOD TASTE GOOD TORT CHP SWT POT 399808 FOOD TASTE GOOD BAR ALM/MCDMIA 702373 KETTLE CHIP SEA SALT 947044 BEAR NAKED ENERGY BAR CHOC PB 762542 KETTLE POTATO CHIP BACKYARD BBQ 399618 THATS IT APPLE/BLUEBERRY 702399 KETTLE CHIP KRINKLE CUT SALT/PPR 455790 LUNA BAR LEMON ZEST 986620 SKINNYPOP POPCORN 980185 POPCORN INDIANA KTTLCRN SWT/SLTY

44 CATEGORY INSIGHTS™ BETTER-FOR-YOU SNACKS

3ft Better-For-You Planogram

1st Quarter 2016 45 Eby item #399618 Eby item #399634 That's it. Apple + Blueberry fruit bar That's it. Apple + Strawberry fruit bar

Eby item #399626 Eby item #399600 That's it. Apple + Cherry fruit bar That's it. Apple + Banana fruit bar

www.thatsitfruit.com Lightly Salted Wasabi Ranch MSRP - $1.79 MSRP - $1.79 Eby # - 509158 Eby # - 509141 BETTER-FOR-YOU SNACKS

This expanded version is offered for a 4ft section. BFY must be highly visible.

4ft Better-For-You Planogram

ITEM # DESCRIPTION ITEM # DESCRIPTION

PEG SECTION SECOND SHELF 397752 STONYFIELD ORGNC FRT SNK MIX BRY 396804 AMYS ORGNC BAR CRISPY 397638 BACK/NATURE HARVEST BLEND 987909 CLIF ORGNC TRL MX BR DRK CHR ALM 858373 PLANTERS NUT-RITION HRT HLTHY MX 399790 FOOD TASTE GOOD BAR HZLNUT/ALM 861971 WONDERFUL PISTACHIOS RST/SLT 947051 BEAR NAKED ENERGY BAR PNT BTR 398024 SEAPOINT FRM EDAMAME LT SLT 399634 THATS IT APPLE/STRAWBERRY 500108 DAVID SIMPLY SEEDS JUMBO LT SLT 744979 LUNA BAR CHOC PPRMNT STK 906511 OH BOY! OBERTO JRKY BACON 732982 CLIF BUILDERS BAR CHOC MINT 993782 KRAVE JERKY SWEET CHIPOTLE 310748 CLIF ENERGY BAR C-CHP 397760 BLACK FOREST ORGNC GUMMY BEARS THIRD SHELF 396788 CRUNCHMASTER MULTI-SD CRISP ORIG 397000 LATE JULY TORT CHIP JLPNO LIME 595223 BLUE DIAMOND ALMONDS WHL NTRL 396978 LATE JULY ORGNC TORT CHP SEA SLT 905414 WONDERFUL ALMONDS RST/SLT 908293 EAT SMART VEG CRSP POT/TMT/SPNCH 397992 SEAPOINT FRM EDAMAME DRY RST WS 986141 PRETZEL CRISP ORIG 905026 DUKES SHORTY SSG ORIG 397208 CELLO WHISPS PARMESAN CRISPS 825414 OH BOY! OBERTO BF JRKY 509158 CALBEE SNAPEA CRISPS SALT 993774 KRAVE JERKY CHILI LIME 509141 CALBEE SNAPEA CRISPS WASABI TOP SHELF 986620 SKINNYPOP POPCORN 396796 AMYS ORGNC ANDY DNDY CRNCHY BAR BOTTOM SHELF 987925 CLIF ORGNC TRL MX BR DRK P-B 891465 FOOD TASTE GOOD TORT CHP SWT POT 399808 FOOD TASTE GOOD BAR ALM/MCDMIA 944603 KETTLE POTATO CHIP MAPLE BACON 947044 BEAR NAKED ENERGY BAR CHOC PB 762534 KETTLE POTATO CHIP JALAPENO 399618 THATS IT APPLE/BLUEBERRY 702365 KETTLE CHIP SEA SALT/VINEGAR 455790 LUNA BAR LEMON ZEST 702373 KETTLE CHIP SEA SALT 732909 CLIF BUILDERS BAR P-BTR 762542 KETTLE POTATO CHIP BACKYARD BBQ 743344 CLIF ENERGY BAR WHT CHOC MCDM NT 702399 KETTLE CHIP KRINKLE CUT SALT/PPR 980185 POPCORN INDIANA KTTLCRN SWT/SLTY

48 CATEGORY INSIGHTS™ BETTER-FOR-YOU SNACKS

4ft Better-For-You Planogram

1st Quarter 2016 49 NUTS & SEEDS RY C O AP G T E A T I

A N

C

K R A F T

N Indulgent uts & Seeds or healthy snacking?

atisfy BOTH for big profits! As a culture, America is transitioning awayS from the “sit down” meal mentality, and instead is snacking all day, every day! And WHERE do they buy these snacks? Your c-store, of course! And WHAT do they buy? Well, they want it all – indulgent AND healthy snacks.

$ Share by Segment One of the most popular dulgent and healthy snacking in a way snacking categories is the Nuts & that makes it attractive to many snack- Sunflower/ Seeds segment, which is com- ers. For example, 61% of consum- Pumpkin Seeds 28% prised of snack nuts, seeds, trail ers say they are looking for healthier mix and corn nuts. As a whole, the snack alternatives, but at the same Snack Nuts category is up 9.6% over last year, time, 59% of consumers admit that 51% and each segment is up as well. they indulge when they snack. It’s this With regard to share, snack nuts “push/pull” dynamic that makes Nuts Nutritional Snacks/ Trail Mixes are the leader at 51%, followed by & Seeds such a unique solution since 16% seeds at 28%, trail mix at 16% and many of them offer high protein nuts or Toasted Corn Nut Snacks corn nuts at 5%. seeds mixed with indulgent chocolate, 5% However, what’s unusual fruit or another sweet flavor. It’s truly about the Nuts & Seeds category like getting the best of both worlds for Source: IRI - Current 52 Weeks Ending August 9, 2015 is that it straddles the line between in- your c-store shopper, and we’ll take a

50 CATEGORY INSIGHTS™ NUTS & SEEDS

$ Growth by Segment

Nuts/Seeds/Trail 9.6% Mix Category Total

Snack Nuts 13.7%

Sunflower/ 9.3% Pumpkin Seeds

Nutritional Snacks/ 0.9% Trail Mixes

Toasted Corn Nut 2.1% Snacks

0 5 10 15

Source: IRI - Current 52 Weeks Ending August 9, 2015

Nuts & Seeds $ Share (x Pepsi)

15% closer look at how you can capitalize much of this dollar share is directly 29% for greater profitability! related to the popularity of the nut type 13% the manufacturer represents. Snack Nuts And although tube nuts are declin- 2% 12% 3% With the largest share in the cat- ing in sales at a rate of -6%, some of 6% 8% 7% egory at 51%, snack nuts are already the health and wellness products like 5% a leader in the category, but combine Planters NUT-rition are picking up the that with the largest growth numbers slack. These products are being touted Kraft Foods, Inc. at 13.7%, and you have a segment as heart healthy, nutrient dense, and Private Label that deserves plenty of attention. high in protein, and are marketed with ConAgra Within this segment, peanuts are still the slogan, “Harness the Power of the Roll Global the most popular nut by volume, but Peanut.” Snak Club cashews, almonds and mixed nuts On the flip side, Planters is launch- Blue Diamond Growers have experienced the greatest per- ing some sweet, indulgent nut prod- Thanasi Foods centage of growth. ucts this year, such as their dessert Snyder’s-Lance With regard to manufacturers, mix, in flavors like turtle sundae, The J.M. Smucker Company excluding DSD, Planters maintains the oatmeal raisin cookie, and banana All Other Mfg highest dollar share by brand, followed sundae. As you can see, the manu- Source: Nielsen YTD W/E 09/26/15 • Market : Total by David, Wonderful, Blue Diamond, facturers are working diligently to offer US Convenience • Product Share Basis : and Corn Nuts. As you can imagine, your customers both the indulgent and Snack Nuts & Seeds

1st Quarter 2016 51 NUTS & SEEDS

YTD $ Share by – ...Planters is launching some sweet, Nut Type indulgent nut products this year, such as

Peanuts -0.2% their dessert mix, in flavors like turtle sundae,

Trail Mix -1.6% oatmeal raisin cookie, and banana sundae.

Cashews +1.3% the healthy snacking options they are specific suggestions on how to best looking for. merchandise within seeds. Pistachios +0.5%

Almonds +0.6% Seeds Trail Mixes As the second largest segment Similar to Nuts/Seeds, trail mix is Corn -0.4% Kernels within Nuts & Seeds, the seeds seg- also in the top ten healthiest snacks ment includes both sunflower and at #7! In addition, trail mix is respon- Mixed +0.4% Nuts pumpkin seeds. At 28% market share, sible for 16% of the market share in this segment is up 9% versus last year the category, and is up slightly at .9% +0.4% All Other with Bigs Seeds driving the growth by over last year. And although trail mix brand. However, David remains the is under performing when compared 0 10 20 30 brand leader by share. to Nuts & Seeds, it lands squarely in

Source: Kraft/Heinz 2016 C-store Planning Both David and Bigs are adding in- the middle of the healthy/indulgence cremental dollars to the category, and continuum, offering a great-tasting, Bigs is also becoming more developed wholesome snack that satisfies. as they grow distribution. Giants is Planters is the leader in this seg- significantly under pacing the segment ment, and they have a plan for 2016 in terms of growth. to increase distribution of their trail mix Seeds $ Share by Brand It’s important to note that Nuts/ line. This plan includes improved qual- Seeds are considered the third healthi- ity, the addition of on-trend ingredients est snack item by U.S. consumers, and enhanced packaging. Their peanut David Bigs and are only outranked by fresh fruit butter chocolate formula will be chang- 22.6% Seeds and raw vegetables! This ranking ties ing to include M&M’s and increasing 32.1% directly into that “healthy snacking” the peanut butter flavor. A broad as- Private Giants need that consumers have, and it sortment of Planters’ flavors is recom- Label 20.0% 0.6% makes your c-store a popular destina- mended in your set. Spitz tion for “better for you” snacks! 3.8% All Other When planning your seeds offer- Corn Nut Snacks 9.0% Frito Lay 11.9% ing, remember that seeds are highly Similar to trail mix, the corn nuts incremental, and therefore, can benefit segment is led by Planters and is from a broader assortment of product. under pacing the greater category with Source: RI - North Central - US Census – Conv – Current 26 w/e September 27, 2015 Consult the Eby-Brown planograms for modest gains of 2.1% over last year.

52 CATEGORY INSIGHTS™ NUTS & SEEDS

However, Planters plans to increase representative for assistance in choos- Seeds $ Growth by Brand distribution over the coming year ing the right option for your c-store. through changes in merchandising and Category - Seeds 9.9% product innovation. Sources: IRI – Current 52 Weeks Ending August 9, 2015; Kraft/Heinz 2016 C-store Planning; Corn nuts are known for bold, IRI (Excluding Frito)- Current 52 Weeks Ending David 6.4% exciting flavor profiles, and Planters’ July 26, 2015; Lightspeed GMI/Mintel; IRI - North Central - US Census – Conv – Current flavors such as Chile Picante, Ranch Bigs 28.8% 26 W/e September 27, 2015; Nielsen YTD and Bigger, Bolder BBQ are all gaining W/E 09/26/15 • Market : Total US Conve- velocity. Consult your Eby-Brown rep- nience • Product Share Basis : Snack Nuts & Giants 9.1% Seeds resentative to find out more about how Frito Lay 3.1% corn nuts’ eye-catching merchandis- ing and new counter display can drive All Other -17.4% sales in your c-store.

Spitz 31.5% Category Success

With a category that offers both in- -51.6% Private Label dulgent and healthy snacking, how can you go wrong? As the trend toward 0 15 30 45 all-day snacking continues, consumers will look to c-stores for “better for you” Source: RI - North Central - US Census – Conv – Current 26 w/e September 27, 2015 items that still taste great and the Nuts & Seeds category is one area where you’re sure to shine. Be sure to watch for those manu- facturers who are using innovative Health Perception for Consumed Snacks, US techniques in both marketing and Very Somewhat Somewhat Very product development, as both avenues Healthy Healthy Unhealthy Unhealthy have resulted in early success. In addi- tion, continue to offer the wide variety Fresh Fruit 84% 14% 2% - of flavors and combinations that suit Raw Vegetables 83% 14% 2% - both the indulgence aspect of snack- Nuts/Seeds 53% 40% 6% 1% ing, as well as the health and wellness Yogurt 52% 44% 4% - aspect. To adequately represent this Dried Fruit 41% 50% 8% 1% highly regional category, Eby-Brown Rice Cakes 29% 58% 12% 2% has created four different planogram Trail Mix 26% 59% 14% 1% options – we have a three-foot and a Cereal 25% 58% 16% 2% four-foot National planogram, along Cheese 24% 56% 18% 2% with a three-foot and a four-foot Frozen Yogurt 24% 58% 17% 1% planogram specifically for Minnesota. As always, consult your Eby-Brown Source: Lightspeed GMI/Mintel

1st Quarter 2016 53 NUTS & SEEDS

Implement the Eby-Brown recommended National 4ft Nuts & Seeds planogram to maximize your category dollars. National 4ft Nuts & Seeds Planogram

ITEM # DESCRIPTION ITEM # DESCRIPTION

TOP SHELF 949529 WONDERFUL SALT & PEPPER PISTACHIO 536953 PLANTERS SMOKED ALMOND TUBE 1.5 OZ 806174 PLANTERS DLX CSHW WHOLE PP 806182 PLANTERS WHL MXD NUT WTHT PNT TB BAG 2.25 OZ 50310 PLANTERS PEANUT SALTED BG 6 OZ 265538 PLANTERS SALTED CASHEW TUBE 1.5 OZ 298422 PLANTERS TRAIL MIX FRUIT & NUT 6 OZ 283200 PLANTERS HONEY RSTD CASHEW TUBE 1.5 OZ 509315 PLANTERS PEANUT BUTTER CHOCOLATE TRAIL MIX 265496 PLANTERS PEANUT TUBE 1.75 OZ 325324 CORNNUTS RANCH 4 OZ 265512 PLANTERS HONEY ROASTED PEANUT TUBE 1.75 OZ 328252 DAVID RANCH SUNFLOWER SEEDS 5.25 OZ 265504 PLANTERS HEAT PEANUT TUBE 1.75 OZ 985630 DAVID JUMBO CRKD PEP 858373 PLANTERS NUTRITION HEART HEALTH TUBE 1.5 OZ 772830 BIGS ZESTY RANCH SFSD 858365 PLANTERS MENS HEALTH 1.5 OZ 905414 WONDERFUL ALMONDS RST/SLT SECOND SHELF 700047 PLANTERS SUNFLOWER TUBE 3 OZ 595223 BLUE DIAMOND WHOLE NATURAL ALMONDS 1.5 OZ 53413 HNY RSTD PNUT BG 6 OZ 504514 BLUE DIAMOND SMOKEHOUSE 1.5 OZ 510057 PLANTERS TURTLE SUNDAE MIX 567479 BLUE DIAMOND ROASTED SALTED ALMOND 1.5 OZ 510040 PLANTERS OATMEAL RAISIN COOKIE MIX 949537 WNDR UNSP RST NTRL PSTC TB BAG 1.25 OZ 21436 CORNNUTS BBQ 4 OZ 691030 PLANTERS PISTACHIO TUBE 1.75 OZ 18077 DAVID PUMPKIN SEEDS 2.25 OZ 979096 PLANTERS SALTED CARMEL PEANUT 18051 DAVID SUNFLOWER KERNEL 4 OZ 979104 PLANTERS SEA SALT AND VINEGAR 690099 PLANTERS CHIPOLTE PEANUT BB 6 OZ 396564 PLANTERS TRAIL MIX TUBE 1.7 OZ 987552 SNAK CLUB CASHEWS SALT 935833 PLANTERS NUT-RITION ENERGY MIX 760587 BV ENERGZR TRL MX 9 OZ 935825 PLANTERS NUT-RITION ENERGY MIX 935858 CORN NUTS JALAPENO CHEDDAR PEG SECTION 995563 DAVID LOW SODIUM RST SNFL SD BAG 5.25 OZ 18069 DAVID ORIGINAL SUNFLOWER SEEDS 5.25 OZ 972323 DAVID SNFLWR SD JUMBO SWT/SPCY 985655 DAVID JUMBO SUNFLR 986331 BIGS STUBBS BBQ SFSD 772863 BIGS BACON SUNFLOWER SEEDS 5.35 OZ 302273 CORNNUTS CHILE PICANTE 4 OZ 861971 WONDERFUL UNSP RST PSTC WHL BAG 5 OZ BOTTOM SHELF 298190 PLANTERS HONEY ROASTED CASHEWS 3 OZ 988410 PLANTERS PEANUTS SALTED CARAMEL 298208 PLANTERS SALTED CASHEWS 3 OZ 988378 PLANTERS PEANUT SEA SALT & VINEGAR 298414 PLANTERS TRAIL MIX NUT/CHOCOLATE 6 OZ 988394 PLANTERS PEANUT CHILI LIME 550749 PLANTERS TRAIL MIX SWEET & CRUNCHY 6 OZ 988360 PLANTERS CLASSIC PEANUT 770172 CORNNUTS REGULAR 4 OZ 988386 PLANTERS PEANUT CHIPOTLE 32763 DAVID BBQ SUNFLOWER SEEDS 5.25 OZ 988402 PLANTERS PEANUT COCOA 985648 DAVID JUMBO BFLO RCH 988352 PLANTERS PEANUT SMOKED 772855 BIGS DILL PICKLE SUNFLOWER SEED 5.35 OZ

54 CATEGORY INSIGHTS™ NUTS & SEEDS

National 4ft Nuts & Seeds Planogram

1st Quarter 2016 55 NUTS & SEEDS

Implement the Eby-Brown recommended National 3ft Nuts & Seeds where 4ft is not available. National 3ft Nuts & Seeds Planogram

ITEM # DESCRIPTION ITEM # DESCRIPTION

TOP SHELF 298414 PLANTERS TRAIL MIX NUT/CHOCOLATE 6 OZ 979096 PLANTERS SALTED CARMEL PEANUT 328252 DAVID RANCH SUNFLOWER SEEDS 5.25 OZ 265496 PLANTERS PEANUT TUBE 1.75 OZ 985655 DAVID JUMBO SUNFLR 265512 PLANTERS HONEY ROASTED PEANUT TUBE 1.75 OZ 772863 BIGS BACON SUNFLOWER SEEDS 5.35 OZ 265504 PLANTERS HEAT PEANUT TUBE 1.75 OZ 298208 PLANTERS SALTED CASHEWS 3 OZ 265538 PLANTERS SALTED CASHEW TUBE 1.5 OZ 53413 HNY RSTD PNUT BG 6 OZ 283200 PLANTERS HONEY RSTD CASHEW TUBE 1.5 OZ 298422 PLANTERS TRAIL MIX FRUIT & NUT 6 OZ 396564 PLANTERS TRAIL MIX TUBE 1.7 OZ 32763 DAVID BBQ SUNFLOWER SEEDS 5.25 OZ SECOND SHELF 985648 DAVID JUMBO BFLO RCH 504514 BLUE DIAMOND SMOKEHOUSE 1.5 OZ 772855 BIGS DILL PICKLE SUNFLOWER SEED 5.35 OZ 595223 BLUE DIAMOND WHOLE NATURAL ALMONDS 1.5 OZ 298190 PLANTERS HONEY ROASTED CASHEWS 3 OZ 536953 PLANTERS SMOKED ALMOND TUBE 1.5 OZ 690099 PLANTERS CHIPOLTE PEANUT BB 6 OZ 949537 WNDR UNSP RST NTRL PSTC TB BAG 1.25 OZ 509315 PLANTERS PEANUT BUTTER CHOCOLATE TRAIL MIX 691030 PLANTERS PISTACHIO TUBE 1.75 OZ 972323 DAVID SNFLWR SD JUMBO SWT/SPCY 510057 PLANTERS TURTLE SUNDAE MIX 985630 DAVID JUMBO CRKD PEP 858373 PLANTERS NUTRITION HEART HEALTH TUBE 1.5 OZ 986331 BIGS STUBBS BBQ SFSD 858365 PLANTERS MENS HEALTH 1.5 OZ 770172 CORNNUTS REGULAR 4 OZ PEG SECTION 325324 CORNNUTS RANCH 4 OZ 18069 DAVID ORIGINAL SUNFLOWER SEEDS 5.25 OZ 21436 CORNNUTS BBQ 4 OZ 18077 DAVID PUMPKIN SEEDS 2.25 OZ BOTTOM SHELF 700047 PLANTERS SUNFLOWER TUBE 3 OZ 988410 PLANTERS PEANUTS SALTED CARAMEL 861971 WONDERFUL UNSP RST PSTC WHL BAG 5 OZ 988394 PLANTERS PEANUT CHILI LIME 806174 PLANTERS DLX CSHW WHOLE PP 988378 PLANTERS PEANUT SEA SALT & VINEGAR 806182 PLANTERS WHL MXD NUT WTHT PNT TB BAG 2.25 OZ 988360 PLANTERS CLASSIC PEANUT 50310 PLANTERS PEANUT SALTED BG 6 OZ 988402 PLANTERS PEANUT COCOA

56 CATEGORY INSIGHTS™ NUTS & SEEDS

National 3ft Nuts & Seeds Planogram

1st Quarter 2016 57 NUTS & SEEDS

Implement the Eby-Brown recommended 4ft Nuts & Seeds planogram to maximize your category dollars in the Minneapolis area.

Minneapolis 4ft Nuts & Seeds Planogram

ITEM # DESCRIPTION ITEM # DESCRIPTION

TOP SHELF 839555 GIANT SF SD DILL PKLE 949537 WNDR UNSP RST NTRL PSTC TB BAG 1.25 OZ 839563 GIANT SEED BBQ 5Z 691030 PLANTERS PISTACHIO TUBE 1.75 OZ 328252 DAVID RANCH SUNFLOWER SEEDS 5.25 OZ 806182 PLANTERS WHL MXD NUT WTHT PNT TB BAG 2.25 OZ 772863 BIGS BACON SUNFLOWER SEEDS 5.35 OZ 265538 PLANTERS SALTED CASHEW TUBE 1.5 OZ 861971 WONDERFUL UNSP RST PSTC WHL BAG 5 OZ 283200 PLANTERS HONEY RSTD CASHEW TUBE 1.5 OZ 298190 PLANTERS HONEY ROASTED CASHEWS 3 OZ 265496 PLANTERS PEANUT TUBE 1.75 OZ 298208 PLANTERS SALTED CASHEWS 3 OZ 265512 PLANTERS HONEY ROASTED PEANUT TUBE 1.75 OZ 298422 PL TRL MX FRT/NT 6Z 265504 PLANTERS HEAT PEANUT TUBE 1.75 OZ 325324 CORNNUTS RANCH 4 OZ 858373 PLANTERS NUTRITION HEART HEALTH TUBE 1.5 OZ 839522 GNTS UNSP RST SLT PPR SNFL SD BAG 5 OZ 935833 PLANTERS NUT-RITION ENERGY MIX 32763 DAVID SUNFLWR BBQ5.25 SECOND SHELF 772830 BIGS ZESTY RANCH SFSD 567339 BL DMN BLD WHL ALMN TB BAG 1.5 OZ 949529 WONDERFUL SALT & PEPPER PISTACHIO 595223 BLUE DIAMOND WHOLE NATURAL ALMONDS 1.5 OZ 50310 PL PNUT SLT BG 6Z 567479 BLUE DIAMOND ROASTED SALTED ALMOND 1.5 OZ 53413 HNY RSTD PNUT BG 6Z 504514 BLUE DIAMOND SMOKEHOUSE 1.5 OZ 509315 PLANTERS PEANUT BUTTER CHOCOLATE TRAIL MIX 536953 PLANTERS SMOKED ALMOND TUBE 1.5 OZ 21436 CORNNUTS BBQ 4 OZ 979096 PLANTERS SALTED CARMEL PEANUT 839548 GIANTS SUNFLOWER SEED ROAST/SALT 979104 PLANTERS SEA SALT AND VINEGAR 856401 GIANT KETTLE RST SD 5Z 396564 PLANTERS TRAIL MIX TUBE 1.7 OZ 985648 DAVID JUMBO BFLO RCH 510057 PLANTERS TURTLE SUNDAE MIX 936112 BGS UNSP RST PMPK LGHT SLTD SD BAG 510040 PLANTERS OATMEAL RAISIN COOKIE MIX 905414 WONDERFUL ALMONDS RST/SLT PEG SECTION 690099 PLANTERS CHIPOLTE PEANUT BB 6 OZ 839498 GIANT ORIGINAL SEEDS 5.75 OZ 815167 PL DRY RSTD PNUT6Z 908541 GIANTS SUNFLOWER SEED BCN RNCH 550749 PLANTERS TRAIL MIX SWEET & CRUNCHY 6 OZ 985655 DAVID JUMBO SUNFLR 935858 CORN NUTS JALAPENO CHEDDAR 772855 BIGS DILL PICKLE SUNFLOWER SEED 5.35 OZ BOTTOM SHELF 825190 GIANTS UNSP ROAST PUMPKIN SLTD SD BAG 988410 PLANTERS PEANUTS SALTED CARAMEL 700047 PLANTERS SUNFLOWER TUBE 3 OZ 988378 PLANTERS PEANUT SEA SALT & VINEGAR 806174 PLANTERS DLX CSHW WHOLE PP 988394 PLANTERS PEANUT CHILI LIME 298414 PLANTERS TRAIL MIX NUT/CHOCOLATE 6 OZ 988360 PLANTERS CLASSIC PEANUT 770172 CORNNUTS REGULAR 4 OZ 17848 FISHER PEANUT SNACK NUT WHOLE REGULAR 12 OZ

58 CATEGORY INSIGHTS™ NUTS & SEEDS

Minneapolis 4ft Nuts & Seeds Planogram

1st Quarter 2016 59 NUTS & SEEDS

Implement the Eby-Brown recommended 3ft Nuts & Seeds planogram to maximize your category dollars in the Minneapolis area when 4ft is not available. Minneapolis 3ft Nuts & Seeds Planogram

ITEM # DESCRIPTION ITEM # DESCRIPTION

TOP SHELF 839555 GIANT SF SD DILL PKLE 536953 PLANTERS SMOKED ALMOND TUBE 1.5 OZ 856401 GIANT KETTLE RST SD 5Z 265538 PLANTERS SALTED CASHEW TUBE 1.5 OZ 328252 DAVID RANCH SUNFLOWER SEEDS 5.25 OZ 283200 PLANTERS HONEY RSTD CASHEW TUBE 1.5 OZ 700047 PLANTERS SUNFLOWER TUBE 3 OZ 265496 PLANTERS PEANUT TUBE 1.75 OZ 50310 PL PNUT SLT BG 6Z 265512 PLANTERS HONEY ROASTED PEANUT TUBE 1.75 OZ 298414 PLANTERS TRAIL MIX NUT/CHOCOLATE 6 OZ 265504 PLANTERS HEAT PEANUT TUBE 1.75 OZ 770172 CORNNUTS REGULAR 4 OZ 396564 PLANTERS TRAIL MIX TUBE 1.7 OZ 772855 BIGS DILL PICKLE SUNFLOWER SEED 5.35 OZ SECOND SHELF 32763 DAVID SUNFLWR BBQ5.25 595223 BLUE DIAMOND WHOLE NATURAL ALMONDS 1.5 OZ 861971 WONDERFUL UNSP RST PSTC WHL BAG 5 OZ 504514 BLUE DIAMOND SMOKEHOUSE 1.5 OZ 53413 HNY RSTD PNUT BG 6Z 567479 BLUE DIAMOND ROASTED SALTED ALMOND 1.5 OZ 298422 PL TRL MX FRT/NT 6Z 949537 WNDR UNSP RST NTRL PSTC TB BAG 1.25 OZ 325324 CORNNUTS RANCH 4 OZ 691030 PLANTERS PISTACHIO TUBE 1.75 OZ 839548 GIANTS SUNFLOWER SEED ROAST/SALT 979096 PLANTERS SALTED CARMEL PEANUT 772863 BIGS BACON SUNFLOWER SEEDS 5.35 OZ 510057 PLANTERS TURTLE SUNDAE MIX 936112 BGS UNSP RST PMPK LGHT SLTD SD BAG 858373 PLANTERS NUTRITION HEART HEALTH TUBE 1.5 OZ 949529 WONDERFUL SALT & PEPPER PISTACHIO PEG SECTION 690099 PLANTERS CHIPOLTE PEANUT BB 6 OZ 839498 GIANT ORIGINAL SEEDS 5.75 OZ 509315 PLANTERS PEANUT BUTTER CHOCOLATE TRAIL MIX 908541 GIANTS SUNFLOWER SEED BCN RNCH 21436 CORNNUTS BBQ 4 OZ 985655 DAVID JUMBO SUNFLR BOTTOM SHELF 298208 PLANTERS SALTED CASHEWS 3 OZ 17848 FISHER PEANUT SNACK NUT WHOLE REGULAR 12 OZ 298190 PLANTERS HONEY ROASTED CASHEWS 3 OZ 988410 PLANTERS PEANUTS SALTED CARAMEL 806174 PLANTERS DLX CSHW WHOLE PP 988378 PLANTERS PEANUT SEA SALT & VINEGAR 806174 PLANTERS DLX CSHW WHOLE PP 988394 PLANTERS PEANUT CHILI LIME 806182 PLANTERS WHL MXD NUT WTHT PNT TB BAG 2.25 OZ 988360 PLANTERS CLASSIC PEANUT

60 CATEGORY INSIGHTS™ NUTS & SEEDS

Minneapolis 3ft Nuts & Seeds Planogram

1st Quarter 2016 61

NUTS & SEEDS

RY C O AP G T E A Kraft T I

A N www.kraft.com C

K R A F T

N PROMOTION OBJECTIVE uts & Seeds • Increase distribution of our core Planters items. • Planters consumption is up vs YAG and out-pacing the category.

BENEFITS • To increase sales and profits by carrying the top Planters items.

ITEM # UPC DESCRIPTION PK SZ OI SRP Allowance

858373 029000017177 Nutrition Mens Heart Health Nut Tube 18 1.5 oz $0.90 $1.69 858365 029000017153 Nutrition Mens Health Nut Tube 18 1.5 oz $0.90 $1.69 935833 029000019171 Nutrition Sustainting Energy Honey Nut 12 1.66 oz $0.60 $1.99 21444 071159078196 Cornnuts Regular 1 4 oz $0.05 $1.39 21436 071159078240 Cornnuts BBQ 1 4 oz $0.05 $1.39 91413 071159073115 Cornnuts Ranch 1 4 oz $0.05 $1.39 864934 071159000869 Cornnuts Heat 1 4 oz $0.05 $1.39 935858 071159001231 Cornnuts Jalapeno Cheddar 1 4 oz $0.05 $1.39 700047 029000012714 Planters Sunflower Kernels 10 1.75 oz $0.30 $0.99 691030 029000012745 Planters Pistachio Nut Tube 12 1.75 oz $0.70 $2.09 298414 029000078628 Planters Trail Mix Nuts & Chocolate 1 6 oz $0.10 $3.59 550749 029000010062 Planters Trail Mix Sweet & Nuttty 1 6 oz $0.10 $3.59 859983 029000072190 Planters Trail Mix Spicy Nut & Cajun Stix 1 6 oz $0.10 $3.59 373183 029000078789 Planters Traill Mix Nuts Seeds & Raisins 1 6 oz $0.10 $3.59 298430 029000078802 Planters Trail Mix Fruit & Nut 1 6 oz $0.10 $3.59 298208 029000074361 Planters Big Bag Cashews 1 3 oz $0.05 $2.49 298190 029000074491 Planters Big Bag Honey Roasted Cashew 1 3 oz $0.05 $2.49 285825 029000012585 Planters Big Bag Salted Peanuts 1 3 oz $0.05 $2.29 285775 029000012578 Planters Big Bag Honey Roasted 1 3 oz $0.05 $2.29 690099 029000012639 Planters Big Bag Chipotle Peanuts 1 6 oz $0.05 $2.29 815167 029000015449 Planters Big Bag Dry Roasted Peanuts 1 6 oz $0.05 $2.39 396564 029000074460 Planters Trail Mix Tube 18 1.7oz $0.65 $1.19 536953 029000075412 Planters Smoked Almond Tube 18 1.5 oz $0.90 $1.69 265538 029000075382 Planters Cashew Tube 18 1.5 oz $0.70 $1.29 283200 029000075399 Planters Cashew Honey Roasted Tube 18 1.5 oz $0.70 $1.29 265496 029000075351 Planters Peanut Salted Tube 18 1.75 oz $0.25 $0.59 265512 029000075368 Planters Honey Roasted 18 1.75 oz $0.25 $0.59 265504 029000075375 Planters Heat Peanuts 18 1.75 oz $0.25 $0.59

REQUIREMENTS DATES - OPEN BUY WINDOW • Distribution only Order dates: 12/21/15 - 1/15/16 Dates for in-store promotion: 12/21/15 - 1/15/16

1st Quarter 2016 63

NUTS & SEEDS ConAgra-David www.conagrafoodsconvenience.com

PROMOTION OBJECTIVE • To capture impulse purchases with secondary placement of America’s #1 selling sunflower seed brand.

BENEFITS • David Seeds represent 41% of the nations dollar share in sunflower seeds.

ITEM # UPC DESCRIPTION PK SZ OI SRP Allowance

982637 David Hexbin - Classic Flavors 60 5.25 oz $4.00 $1.99 contains: 026200461724 David JUMBO Original 36 026200467726 David JUMBO Ranch 12 026200465722 David JUMBO BBQ 12

982645 David Hexbin - Sweet Flavors 60 5.25 oz $4.00 $1.99 contains: 026200461724 David JUMBO Original 36 026200464633 David JUMBO Sweet N Salty 12 026200464640 David JUMBO Sweet N Spicy 12

REQUIREMENTS DATES - BOOKING ITEMS • Distribution only Order dates: 12/21/15 - 1/15/16 Return order to Eby-Brown by: 1/15/16 Ship date: 2/29/16 Date for in-store promotion: 2/29/15

1st Quarter 2016 65

NUTS & SEEDS Thanasi www.thanasifoods.com

PROMOTION OBJECTIVE • Increase distribution of BIGS #1 premium seeds and promote dried meat snacks which is the 2nd-highest dollar achiever in snacks. • Duke’s Shorty’s are a unique top selling SKU and 100% natural.

BENEFITS • Sunflower and Pumpkin Seeds are leading the category growth, increasing 9.3% and 10% over last year, respectively, and provide the 3rd most dollars to growth in this category. • Including both BIGS and Duke’s in the POG will help boost the Retailer’s dollar growth.

ITEM # UPC DESCRIPTION PK SZ OI SRP Allowance

772855 896887002202 Bigs Vlasic Dill Sunflower Seeds 1 5.35 oz $0.05 $2.09 772863 896887002219 Bigs Bacon Sunflower Seeds 1 5.35 oz $0.05 $2.09 772830 896887002233 Bigs Ranch Sunflower Seeds 1 5.35 oz $0.05 $2.09 986331 816012011459 Bigs BBQ Sunflower Seeds 1 5.35 oz $0.05 $2.09 936112 816012011121 Bigs Salted Pumpkin Seeds 1 5 oz $0.05 $3.79 905026 816012010513 Duke’s Original Shorty Smoked Sausages 1 5 oz $0.20 $9.09

REQUIREMENTS DATES - OPEN BUY WINDOW • Distribution only Order dates: 12/21/15 - 1/15/16 Dates for in-store promotion: 12/21/15 - 1/15/16

1st Quarter 2016 67

NUTS & SEEDS Blue Diamond www.bluediamond.com

PROMOTION OBJECTIVE • Adding a variety of flavors and multiple size bags to enhance the growing Almond category.

BENEFITS • The biggest sale of the year from the #1 supplier in the Almond snacking segment - Blue Diamond Growers. • Partner with the category leader by adding unique flavors and larger sizes.

ITEM # UPC DESCRIPTION PK SZ OI SRP Allowance

504514 041570051795 Smokehouse Tube 12 1.5 oz $0.30 $1.99 567479 041570051801 Roasted Salted Tube 12 1.5 oz $0.30 $1.99 595223 041570051818 Whole Natural Tube 12 1.5 oz $0.30 $1.99

REQUIREMENTS DATES - OPEN BUY WINDOW • Distribution only Order dates: 12/21/15 - 1/15/16 Dates for in-store promotion: 12/21/15 - 1/15/16

1st Quarter 2016 69 RY C MEAT SNACKS O AP G T E A T I

A N

C

J A C K LI N K

Meat Snacks Fuel profits with protein!

he benefits of protein in your diet are many, and the high protein, lowT carb craze is becoming less of a fad and more of a way of life for a large number of Americans.

In fact, 56% of adults and 59% of segments make up nearly 80% of the teens say that adding protein to their category, and must be the main focus diet is important to them. Among the of your Meat Snacks offering. major benefits of protein in the diet Top Protein Benefits are increased energy levels, overall Jerky Among Adults health support, improved muscle tone, As high protein diets become more appetite control and weight manage- mainstream, a transition is happen- ment. So where can they get protein in ing with jerky. Historically, jerky wasn’t Increase 49% energy levels your c-store? From the Meat Snacks thought of as a healthy snack, but category, of course! according to Kevin Papacek, Direc- Support overall 47% good health Overall, this category is the fourth tor of Marketing for Jack Link’s, jerky

Improve 47% largest in the salty snacks aisle and is is one of the best ways to get protein muscle tone up 12.3% over last year. Within this on-the-go, due to its shelf stability and Appetite 39% Control protein-packed category, two segments portable bag sizes. are dominant – jerky and meat sticks. As we mentioned earlier, jerky is the Weight 38% Management At 43.9% of the dollar share, jerky is largest segment in the Meat Snacks the largest segment by a fairly sub- category with nearly half of the dollar 0 10 20 30 40 50 stantial margin. However, meat sticks share. In addition, it’s responsible for

Source: The NPD Group/Functional Foods & hold a strong second position at 33.2% 38.9% of the dollar growth. On the Beverages Custom Survey; June ’12 share. As you can see, these two manufacturer side, Jack Link’s is the

70 CATEGORY INSIGHTS™ MEAT SNACKS

Meat Snacks Dollar Share by Type

33.2% 43.9%

13.0%

0.4% 5.0% According to Papacek, flavor and alter- 1.4% native protein innovation are two of the 3.2% keys. With regard to flavor, he says that Jerky + Nuggets consumers are looking for fun flavors to Sticks satisfy their adventurous palates. As an Steak + Kippered + Bacon answer to this desire, Jack Link’s has Combo Pack added their limited edition “Wild Side” Pickled market leader in jerky, and is respon- flavors, which introduce globally-in- Chew sible for 49.9% of the dollar share in spired flavors into the healthier snack- Chub + Sliced the Meat Snacks category as a whole. ing arena.

So what makes jerky and Jack In addition, Jack Link’s says that Source: Nielsen Latest 52 Wks – W/E 9/5/15, Link’s so successful in this segment? turkey has the largest share of all Total US Convenience

1st Quarter 2016 71 MEAT SNACKS

Meat Snacks – Similar to jerky, flavor innovation is a hot Dollar Share by Manufacturer trend right now in meat sticks, with Slim Jim announcing their new Flavors of America – 49.9% Philly Cheese Steak, New York Buffalo and 24.4% 8.8% Cali Taco. With these amped up flavors, Slim

1.3% Jim is inviting you to “Take Your Tastebuds 1.6% 2.9% 1.6% 2.1% 2.2% 2.9% On The Road.” 2.2%

“new” proteins, and has increased in Meat Sticks Jack Link’s +0.1% double digits over the past three years. Meat sticks are the second-largest Slim Jim 0.0% This year, they launched “Small Batch segment in the Meat Snacks category Penrose +0.1% Bacon Jerky” and “Original Chicken with 33.2% of the dollar share, and like Matador -0.1% Jerky,” and both have been performing jerky, meat sticks are seeing a boost in Oberto 0.0% well within the category. However, their their popularity as high protein eating Private Label -0.5% “go to” flavors continue to be Original, grows. Slim Jim is the leading manu- Old Trapper 1.1% Teriyaki, and Peppered. facturer in this segment and boasts the World Kitchens -0.3% One brand and product to watch number one meat stick in America with Tillamook 0.0 in jerky is Krave, which is known for their Slim Jim Giant Original. Old Wisconsin -0.2% being a natural product that offers Similar to jerky, flavor innovation is a All Other -0.1% unique flavors such as Sweet Chipotle hot trend right now in meat sticks, with and Chili Lime. Currently, Krave is the Slim Jim announcing their new Flavors Source: Nielsen Latest 52 Wks – W/E 9/5/15, number two jerky brand in Grocery, of America – Philly Cheese Steak, New Total US Convenience and it has indexed well with female York Buffalo and Cali Taco. With these shoppers, while still being popular with amped up flavors, Slim Jim is inviting males. This brand can be placed within you to “Take Your Tastebuds On The your primary Meat Snacks offering or in Road.” a dedicated “natural” section. Another innovation for Slim Jim As you plan your jerky offering, be is the “Big Boss” size combos of sure to focus on the larger manufactur- meat and cheese. Available in Beef ers and those who are driving growth ‘n Cheese and Pepperoni ‘n Cheese, in the category. Also consider adding these items pack 19 grams of protein some of the new flavor and alternative into a product that is 20% bigger than protein varieties, which can be mixed in Old Wisconsin Smoke Stack. They’re with your standard item offering. hitting at just the right time, as meat

72 CATEGORY INSIGHTS™ MEAT SNACKS

and cheese combos are out-pacing all of innovative flavors and alternative pro- – Position secondary other meat snack segments, up 21.5 teins, you can fuel your c-store’s prof- % in dollar sales. its! As always, consult your Eby-Brown displays at core areas As you finalize your meat stick of- representative for more information. To fering, be sure to focus on the leading assist you in your planning, Eby-Brown across the store; manufacturers and look for opportuni- offers both a three-foot and a four-foot ties to mix in some of the new, exciting Meat Snacks planogram. most notably near products and flavors. Sources: The NPD Group/Functional Foods & beverages and the Beverages Custom Survey; June ’12; Nielsen Strategy for Success Latest 52 Wks – W/E 9/5/15, Total US Conv; register to capitalize In the Meat Snacks category, where IRI Total MULOC L26 Weeks ending July 26, 2015; Nielsen Answers Core Syndicated two manufacturers and segments are Data – Total U.S. XAOCC 52 Weeks Ending on impulsivity. responsible for a large portion of the 01.25.2014; The NPD Group/Functional Foods & Beverages Custom Survey; June ’12; Nielsen market share, it’s crucial that you en- Total Salty Snacks - 52 weeks ending 11/1/14, sure the top SKUs are represented in Total US xAOCC. your planogram. Focus on the proven brands, as too many ancillary brands add confusion for the customer, which could result in fewer or no purchases. Meat Snacks However, you must also know your Dollars/Units Sales Growth market, and include those new flavors and ancillary brands that are niche 25.0 items or have local appeal. 21.5 Remember that Meat Snacks 20.0 are highly impulsive, and the use of 16.8 15.0 15.3 secondary displays has proven to 13.8 drive great results. Position secondary 10.0 10.7 displays at core areas across the store; 9.1 7.3 most notably near beverages and the 5.0 register to capitalize on impulsivity. 2.5 0.0 Finally, keep in mind that high- 0.0 -2.1 -0.0 protein eating is becoming more of a way of life, so consumers will look to -5.0 c-stores to provide that protein punch -10.0 -11.5 they need in their day. Be certain you’re ready for this new and evolving -15.0 need. Meat & Cheese Pickled Meat Sticks Kippered Jerky Nuggets/Bites Combo By focusing on quality products Source: IRI Total MULOC L26 Weeks ending July 26, 2015 from proven winners, mixed with a dash Dollar Sales % Chg Yr Ago Unit Sales % Chg Yr Ago

1st Quarter 2016 73 MEAT SNACKS

Implement the Eby-Brown recommended 4ft Meat Snacks planogram to maximize your category dollars. 4ft Meat Snacks Planogram

ITEM # DESCRIPTION ITEM # DESCRIPTION

TOP SHELF 58750 SJ BEEF N CHEESE 777664 JL SQTCH ORG STK 2.2 OZ 263293 BIG MAMA SAUSAGE 777326 JL SQTCH MILD STK 321802 TIJUANA MAMA PKLD SSG 823526 JL SQTCH HOT STK 2.2 OZ 21295 SJ PENROSE FIRECRKRGT 309633 JL ORIGINAL STICK 1.5 OZ JERKY CAN RACK 536870 JL TERIYAKI STK 1.5 OZ 497289 JL REG JRK CHW RFL 29942 SJ GIANT REGULAR 566513 JL TERY JRKY CHW 29629 SJ GIANT MILD BOTTOM PEG SECTION 21402 SJ GIANT TOBASCO 337972 JL ORG BF JRKY 1.5 OZ 661264 SJ GIANT CALI TACO 340356 JL TRYKI JRKY 1.5 OZ 661215 SJ GIANT NY BUFFALO 340372 JL PPR BF JRKY 1.5 OZ 661116 SJ GIANT PHLY CHSSTK 511519 JL SM ORG JRK 2.25 OZ 317826 SJ GIANT SLIM TWIN 511527 JL SM TERI JRK 2.25 OZ 972349 SJ TWIN PK MILD 1 OZ 511543 JL SM BACON JRK 2.25 OZ SECOND SHELF 905026 DUKES SHORTY SM SGE 336800 JL JUMBO BFSTK ORIG 2 OZ 250423 JL ORIGINAL 3.25 OZ 250506 JL JUMBO STK TERKYI 2 OZ 250522 JL TERIYAKI 3.25 OZ 336818 JL JUMBO STK PEPPER 2 OZ 250449 JL PPR JRKY 3.25 OZ 364638 JL JUMBO SWT/HOT 2 OZ 703652 JL CH ORIG JRK 2.85 OZ 261735 JL JUMBO KCM BBQ 2 OZ 936732 SJ BACN JRK MPL 618215 SJ MONSTER ORIGINAL 993774 KRAVE CH/LM JRK 3.25 OZ 618355 SJ MONSTER TABASCO 250498 JL SWT/HOT JRKY 3.25 OZ 702746 SJ MONSTER HONEY BBQ 345108 JL BF TER TENDR 3.25 OZ 970210 SJ MONSTER RDHS CHLI 455014 JL CARNE SECA JRK 3.25 OZ 450726 SJ DELI STICK ORG HCK 882662 JL TURKEY JRKY 3.25 OZ 500074 SJ BIG BOSS BF CHS 3 OZ 906511 OBERTO ALL NAT BCNJK THIRD SHELF 993782 KRAVE SW CHTL JRK 3.25 OZ 38794 JL BEEFSTEAK ORIG 1 OZ 995365 JL JUMBO JRK TER 5.85 OZ 336750 JL TERIYAKI STEAK 10 OZ 995373 JL JUMBO JRK ORG 5.85 OZ 38885 JL BLK PPR STK 1 OZ 264663 JL KC BBQ JERKY 3.25 OZ 993311 JL CHIC ORIG STK .8 OZ 692707 JL ORG SMKHS JRK 3.25 OZ 999847 JL CLSC PP100 ORG .8 OZ 839142 OLD TRAPR BF JRK 10 OZ 315143 JL ALL AMER TWIN 1.2 OZ 839126 OLD TRAPR TERI JRK 10 OZ 250399 JL JALPNO TWN 1.2 OZ

74 CATEGORY INSIGHTS™ MEAT SNACKS

4ft Meat Snacks

1st Quarter 2016 75 MEAT SNACKS

Implement the Eby-Brown recommended 3ft Meat Snacks planogram to maximize your category dollars when 4ft is not available.

3ft Meat Snacks Planogram

ITEM # DESCRIPTION ITEM # DESCRIPTION

TOP SHELF 58750 SLIM JIM BEEF’N CHEESE MILD DSP 777664 JJACK LINKS SQUATCH XXL ORIGINAL 2.2 263293 BIG MAMA PICKELED SAUSAGE DSP 777326 JACK LINKS SQUATCH XXL MILD 2.2 321802 TIJUANA MAMA SSG PCKL 823526 JACK LINKS SQUATCH XXL HOT 2.2 21295 SJ PENROSE FIRECRKRGT 309633 JACK LINKS ORIGINAL BEEF STICK JERKY CAN RACK 536870 JACK LINKS TERI STICK 497289 JL JERKY CHEW ORIG 29942 SLIM JIM GIANT ORIG SLIM SPCY DSP 566513 JACK LINKS CAN SHREDDED TERIYAKI 29629 SLIM JIM GIANT SLIM MILD DSP BOTTOM PEG SECTION 21402 SLM JM GNT SLM TABASCO 337972 JACK LINKS BEEF JERKY ORIG 1.25 OZ 661264 SLIM JIM GIANT CALI TACO 340356 JACK LINKS BEEF JERKY TERIYAKI 1.25 OZ 661215 SLIM JIM GIANT NEW YORK BUFFALO 340372 JACK LINKS BEEF JERKY PEPPERED 1.25 OZ 661116 SLIM JIM GIANT PHILLY CHEESE STEAK 511519 JACK LINK’S SMALL BATCH ORIGINAL 2.25 OZ 317826 SLIM JIM GIANT SLIM TWN 511527 JACK LINK’S SMALL BATCH TERIYAKI 2.25 OZ 972349 SLIM JIM GIANT 2CT MILD 511543 JL SMALL BATCH BACON 2.25 OZ SECOND SHELF 905026 DUKES SHORTY SAUSAGES 5 OZ 336800 JACK LINKS JUMBO BFSTK ORIG DSP 250423 JACK LINKS BEEF JERKY ORIG 2.85 OZ 250506 JACK LINKS JUMBO BFSTK TRYKI 250522 JACK LINKS BEEF JERKY TERIYAKI 2.85 OZ 336818 JLINK JUMBO PPR BF STEAK 250449 JACK LINKS BEEF JERKY PEPPER 2.85 OZ 699237 JACK LINKS BFSTK JMBO SWT/HT 703652 JACK LINK’S CHICKEN JERKY 2.85 OZ 261735 JACK LINKS JUMBO BFSTK BBQ 936732 SLIM JIM MAPLE BACON JERKY 618215 SLIM JIM MONSTER ORIGINAL BOX 993774 KRAVE CHILI LIME 3.25 OZ 618355 SLIM JIM MONSTER/TABASCO BOX 250498 JACK LINKS SWT/HT 2.85 OZ 702746 SLIM JIM MONSTER HNY BBQ 345108 JACK LINKS NUGGETS TERIYAKI 2.85 OZ 970210 SLIM JIM MONSTER CHILI 1.94 455014 JL JALAPENO JERKY 2.85 OZ 450726 SLIM JIM DELI STYLE SMOKE DSP 882662 JACK LINKS PREMIUM TURKEY JERKY 2.85 OZ 500074 SLIM JIM BIG BOSS 2X BEEF & CHEESE 3 OZ 906511 OBERTO BACON 2.5 OZ THIRD SHELF 993782 KRAVE SW CHTL JRK 3.25 OZ 38794 JACK LINKS BFSTK ORIG DSP 995365 JACK LINKS BEEF JERKY TRYKI JMBO 5.85 OZ 336750 JACK LINKS BFSTK TRYK DSP 995373 JACK LINKS BEEF JERKY ORIG JUMBO 5.85 OZ 38885 JACK LINKS KPR BFSTK BLK PPR 264663 JL BBQ JERKY 2.85 OZ 993659 JACK LINK’S CHICKEN STRIP STEAK .80 OZ 692707 JACK LINKS SMOKEHOUSE 2.85 OZ 999847 JACK LINKS CLASSICS BEEF STK 839142 OLD TRAPPER OLD FASHIONED 10O OZ 315143 JACK LINKS ALL AMERICAN BF/CHS DSP 839126 OLD TRAPPER TERI 10OZ. 250399 JACK LINKS JALAPENO SZL BF/CHS

76 CATEGORY INSIGHTS™ MEAT SNACKS

3ft Meat Snacks

1st Quarter 2016 77

MEAT SNACKS

RY C O AP G T E A Jack Links T I

A N www.jacklinks.com C

J A C K LI N K

PROMOTION OBJECTIVE Meat Snacks • Support Jack Link’s top-selling core items through promotional displays.

BENEFITS • Drive incremental and impulse meat snack sales through secondary placement and promotion.

ITEM # UPC DESCRIPTION PK SZ OI SRP Allowance

988816 Jack Links Mixed Jerky Shipper 40 2.85 oz $5.00 $8.59 contains: 017082876317 Jack Links Beef Jerky Original 20 017082876355 Jack Links Beef Jerky Teriyaki 20

571984 Jack Links Mixed Steaks Display 48 2 oz $2.50 $4.29 contains: 017082600035 Jack Links Jumbo Beef Steak Original 24 017082600738 Jack Links Jumbo Beef Steak Teriyaki 12 017082600233 Jack Links Jumbo Beef Steak Peppered 12

REQUIREMENTS DATES - BOOKING ITEMS • Distribution only Order dates: 12/21/15 - 1/15/16 Return order to Eby-Brown by: 1/15/16 Ship date: 2/29/16 Date for in-store promotion: 2/29/15

1st Quarter 2016 79

MEAT SNACKS ConAgra-Slim Jim www.conagrafoodsconvenience.com

PROMOTION OBJECTIVE • To capture impulse purchases with secondary placement of America’s #1 stick brand.

BENEFITS • Slim Jim sticks have 55% share in Total US Conv and the #1 Meat snack with Giant Original.

ITEM # UPC DESCRIPTION PK SZ OI SRP Allowance

636282 Slim Jim Giant Mixed Powerwing 96 0.97 oz $5.00 $1.89 contains: 026200117003 Slim Jim Giant Original 48 026200117508 Slim Jim Giant Mild 24 026200117300 Slim Jim Giant Tabasco 24

Slim Jim Giant New Item Powerwing 96 0.97 oz $5.00 $1.89 511568 contains: 026200006116 Slim Jim Giant Philly Cheesesteak 48 026200006123 Slim Jim Giant New York Buffalo 24 026200006130 Slim Jim Giant Cali Taco 24

Slim Jim Giant Counter Top Display 24 1.94 oz $2.50 $2.79 944629 contains: 026200115900 Slim Jim Giant Twin Pack Original 24

REQUIREMENTS DATES - BOOKING ITEMS • Distribution only Order dates: 12/21/15 - 1/15/16 Return order to Eby-Brown by: 1/15/16 Ship date: 2/29/16 Date for in-store promotion: 2/29/15

1st Quarter 2016 81

MEAT SNACKS Oberto www.oberto.com

PROMOTION OBJECTIVE • Merchandise Oberto Brands in-line and display within high traffic locations, close to beverages, to help drive incremental sales and volume within the category.

BENEFITS • Oberto Brands provides consumers with a “better for you” snacking option because of our all-natural ingredient profiles. • The retailer will be able to promote at a competitive price and bring home a strong margin.

ITEM # UPC DESCRIPTION PK SZ OI SRP Allowance

906511 070411603725 Oberto All Natural Bacon Jerky 1 2.5 oz $0.45 $8.59 825414 070411013418 Oberto Original Beef Jerky 1 3.25 oz $0.45 $8.59

REQUIREMENTS DATES - OPEN BUY WINDOW • Distribution only Order dates: 12/21/15 - 1/15/16 Dates for in-store promotion: 12/21/15 - 1/15/16

1st Quarter 2016 83

ORDER FORM

QTY: ITEM # UPC DESCRIPTION PK SZ OI SRP Allowance

CONAGRA-DAVID - SHIP DATE: 2/29/16 RETURN TO EBY-BROWN - 1/15/16 982637 David Hexbin - Classic Flavors 60 5.25 oz $4.00 $1.99 contains: 026200461724 David JUMBO Original 36 026200467726 David JUMBO Ranch 12 026200465722 David JUMBO BBQ 12

982645 David Hexbin - Sweet Flavors 60 5.25 oz $4.00 $1.99 contains: 026200461724 David JUMBO Original 36 026200464633 David JUMBO Sweet N Salty 12 026200464640 David JUMBO Sweet N Spicy 12 JACK LINKS - SHIP DATE: 2/29/16 RETURN TO EBY-BROWN - 1/15/16 988816 Jack Links Mixed Jerky Shipper 40 2.85 oz $5.00 $8.59 contains: 017082876317 Jack Links Beef Jerky Original 20 017082876355 Jack Links Beef Jerky Teriyaki 20

571984 Jack Links Mixed Steaks Display 48 2 oz $2.50 $4.29 contains: 017082600035 Jack Links Jumbo Beef Steak Original 24 017082600738 Jack Links Jumbo Beef Steak Teriyaki 12 017082600233 Jack Links Jumbo Beef Steak Peppered 12 CONAGRA-SLIM JIM - SHIP DATE: 2/29/16 RETURN TO EBY-BROWN - 1/15/16 636282 Slim Jim Giant Mixed Powerwing 96 0.97 oz $5.00 $1.89 contains: 026200117003 Slim Jim Giant Original 48 026200117508 Slim Jim Giant Mild 24 026200117300 Slim Jim Giant Tabasco 24

511568 Slim Jim Giant New Item Powerwing 96 0.97 oz $5.00 $1.89 contains: 026200006116 Slim Jim Giant Philly Cheesesteak 48 026200006123 Slim Jim Giant New York Buffalo 24 026200006130 Slim Jim Giant Cali Taco 24

944629 Slim Jim Giant Counter Top Display 24 1.94 oz $2.50 $2.79 contains: 026200115900 Slim Jim Giant Twin Pack Original 24

BRANCH: (Circle One) EAU CLAIRE MONTGOMERY PLAINFIELD ROCKMART SPRINGFIELD YPSILANTI CUSTOMER #: ______STORE NAME: ______ADDRESS: ______CITY/STATE/ZIP: ______SALES PERSON: ______Return to your EBY-BROWN SALES REPRESENTATIVE or your Distribution Center’s Customer Service Department

1st Quarter 2016 85 www.cellowhisps.com 1st Quarter 2016 Eby-Brown “Better-For-You” is better SNACKING helps you for business. IS buy& better save more. Eby-Brown is excited to present this edition of Category InsightsTM magazine EVERY DAY. for 1st Quarter 2016. In this edition, we provide category management INSIDE: Salty Snacks, Better-For-You Snacks, Nuts & Seeds and Meat Snacks information and product recommendations for Salty Snacks, Better-For-You Snacks, Nuts & Seeds and Meat Snacks. In addition, with the support of our manufacturers, we are excited to offer fantastic buying opportunities on the top Eby-Brown Service Area Map ...... 3 selling items in your stores. SALTY SNACKS TM “Get in the driver’s seat with Salty Snacks.” ...... 4-8 We hope that you find this edition ofCategory Insights beneficial in Salty Snacks Planograms ...... 9-23 increasing your category sales and profits. Please continue to let us General Mills ...... 24-25 Kelloggs ...... 26-27 know what we can do to provide even more value to assist you. Kettle Chips ...... 28-29 Mars ...... 30-31 Thank you for your business. Mondelez ...... 32-33 BETTER-FOR-YOU SNACKS “Better-For-You is better for business.” ...... 34-37 Snyder’s Lance Advertisement ...... 38 Crunchmaster Advertisement ...... 39 George Main Andy Batt BFY Snacks Available from Eby-Brown ...... 40-41 Back to Nature Advertisement ...... 42 VP HBC, Supplies and OTP VP Confection and Snacks Seapoint Farms Advertisement ...... 43 BFY 3ft Planogram ...... 44-45 That’s It Advertisement ...... 46 Calbee Advertisement ...... 47 BFY 4ft Planogram ...... 48-49

John Roach Sharon Kuncl NUTS & SEEDS “Indulgent or healthy snacking?” ...... 50-53 VP Grocery, Frozen, Retail Beverage, VP Foodservice and Beverages Nuts & Seeds Planograms ...... 54-61 Pet, Household, Automotive and GM Kraft ...... 62-63 ConAgra-David ...... 64-65 Utilizing insights and channel knowledge to Thanasi ...... 66-67 Blue Diamond ...... 68-69 Category InsightsTM is published quarterly by EBY-BROWN Company L.L.C., 1415 W. MEET EXPANDED SNACKING OCCASIONS MEAT SNACKS Diehl Rd., Naperville, IL 60563 as an information service to retailers. No subscription “Fuel profits with protein!” ...... 70-73 of your customers. Another way we’re rates are charged. No part of this publication may be reproduced or transmitted in any Meat Snacks Planograms ...... 74-77 committed to creating shared success every day. form or by any means electronic or mechanical including photocopy, recording, or any Jack Links ...... 78-79 information storage and retrieval system, without written permission from EBY-BROWN ConAgra-Slim Jim ...... 80-81 Oberto ...... 82-83 Company L.L.C., EBY-BROWN COMPANY L. L. C. PUBLICATION. SUCCESS IS AN EVERYDAY THING. Amy’s Advertisement ...... 84 This communication is intended for adult customers and associates 18 Order Form ...... 85 Cello Advertisement ...... 86 years of age and older. Hershey Advertisement ...... 87 Eby Expo Advertisement ...... 88

2 CATEGORY INSIGHTS™ hersheysconvenience.com CATEGORY INSIGHTS ™

1st Quarter 2016 “Better-For-You” is better for business.

AND EVERYTHING IN BETWEEN.

Join us for the 2016 Eby-Expo April 28–29, where you’ll have the opportunity to network with 125 vendors, 2016 experience our technology Blue Chip Hotel & Casino showcase, enjoy cocktails, dinner, Michigan City, Indiana

entertainment and more! 1ST QUARTER 2016

INSIDE: Salty Snacks, Better-For-You Snacks, Nuts & Seeds and Meat Snacks for more than 125 years

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