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“Better-For-You” for Business. Is CATEGORY CATEGORY INSIGHTS ™ 1st Quarter 2016 “Better-For-You” is better for business. AND EVERYTHING IN BETWEEN. Join us for the 2016 Eby-Expo April 28–29, where you’ll have the opportunity to network with 125 vendors, 2016 experience our technology Blue Chip Hotel & Casino showcase, enjoy cocktails, dinner, Michigan City, Indiana entertainment and more! 1ST QUARTER 2016 INSIDE: Salty Snacks, Better-For-You Snacks, Nuts & Seeds and Meat Snacks for more than 125 years ebyXXX_Ad_L3f.indd 1 11/13/15 11:58 AM 1st Quarter 2016 Eby-Brown “Better-For-You” is better SNACKING helps you for business. IS buy& better save more. Eby-Brown is excited to present this edition of Category InsightsTM magazine EVERY DAY. for 1st Quarter 2016. In this edition, we provide category management INSIDE: Salty Snacks, Better-For-You Snacks, Nuts & Seeds and Meat Snacks information and product recommendations for Salty Snacks, Better-For-You Snacks, Nuts & Seeds and Meat Snacks. In addition, with the support of our manufacturers, we are excited to offer fantastic buying opportunities on the top Eby-Brown Service Area Map ......................................3 selling items in your stores. SALTY SNACKS TM “Get in the driver’s seat with Salty Snacks.” .............. 4-8 We hope that you find this edition of Category Insights beneficial in Salty Snacks Planograms ..................................... 9-23 increasing your category sales and profits. Please continue to let us General Mills ...................................................... 24-25 Kelloggs ............................................................ 26-27 know what we can do to provide even more value to assist you. Kettle Chips ....................................................... 28-29 Mars ................................................................. 30-31 Thank you for your business. Mondelez ........................................................... 32-33 BETTER-FOR-YOU SNACKS “Better-For-You is better for business.” ................ 34-37 Snyder’s Lance Advertisement ..................................38 Crunchmaster Advertisement ....................................39 George Main Andy Batt BFY Snacks Available from Eby-Brown ................ 40-41 Back to Nature Advertisement ..................................42 VP HBC, Supplies and OTP VP Confection and Snacks Seapoint Farms Advertisement .................................43 BFY 3ft Planogram ............................................ 44-45 That’s It Advertisement .............................................46 Calbee Advertisement ...............................................47 BFY 4ft Planogram ............................................ 48-49 NUTS & SEEDS John Roach Sharon Kuncl “Indulgent or healthy snacking?” .......................... 50-53 VP Grocery, Frozen, Retail Beverage, VP Foodservice and Beverages Nuts & Seeds Planograms .................................. 54-61 Pet, Household, Automotive and GM Kraft ................................................................. 62-63 ConAgra-David .................................................. 64-65 Utilizing insights and channel knowledge to Thanasi ............................................................. 66-67 Blue Diamond .................................................... 68-69 Category InsightsTM is published quarterly by EBY-BROWN Company L.L.C., 1415 W. MEET EXPANDED SNACKING OCCASIONS MEAT SNACKS Diehl Rd., Naperville, IL 60563 as an information service to retailers. No subscription “Fuel profits with protein!” ................................... 70-73 of your customers. Another way we’re rates are charged. No part of this publication may be reproduced or transmitted in any Meat Snacks Planograms ................................... 74-77 committed to creating shared success every day. form or by any means electronic or mechanical including photocopy, recording, or any Jack Links ......................................................... 78-79 information storage and retrieval system, without written permission from EBY-BROWN ConAgra-Slim Jim .............................................. 80-81 Oberto ............................................................... 82-83 Company L.L.C., EBY-BROWN COMPANY L. L. C. PUBLICATION. SUCCESS IS AN EVERYDAY THING. Amy’s Advertisement ................................................84 This communication is intended for adult customers and associates 18 Order Form ..............................................................85 Cello Advertisement ..................................................86 years of age and older. Hershey Advertisement .............................................87 Eby Expo Advertisement ...........................................88 2 CATEGORY INSIGHTS™ hersheysconvenience.com Eby-Brown Service Area Map EAU CLAIRE MONTGOMERY 2516 PROSPECT DRIVE 2051 BASELINE ROAD P.O. BOX 1910 MONTGOMERY, IL 60538 YPSILANTI EAU CLAIRE, WI 54703 630.966.0300 2085 E. MICHIGAN AVENUE 715.874.4445 800.942.5951 P.O. BOX 970136 800.835.1395 YPSILANTI, MI 48197 734.487.8868 800.532.9276 SPRINGFIELD 1982 COMMERCE ROAD P.O. BOX 119 SPRINGFIELD, OH 45501 937.325.9254 800.325.9254 PLAINFIELD 877 PERRY ROAD PLAINFIELD, IN 46168 317.839.0740 800.382.9016 ROCKMART 326 S. MARBLE STEET ROCKMART, GA 30153 770.684.6524 800.768.6524 Eby-Brown Company, LLC is the largest family owned marketer of convenience products and supply chain solutions in the United States. Headquartered in Naperville, Illinois, the company delivers solutions daily to convenience retailers through their industry leading food- service, technology, and SmartProcess™ category management programs. Employing over 2,000 associates, Eby-Brown operates six distribution centers throughout the Midwest and Southeast providing efficiency and increased profitability to their retailer partners. For more information visit www.Eby-Brown.com or call 800-553-8249. @EbyBrownCo Facebook.com/EbyBrownCompany 1st Quarter 2016 3 SALTY SNACKS RY C O AP G T E A T I A N C G S E N L L E R A L M I S Get in the alty Snacks driver’s seat with Salty Snacks. e’ve been telling you for quite some time that snacking is on the rise,W but we’re really starting to see that come to fruition as snacking is now driving overall c-store food and beverage sales! Specifically, snacking is the #1 c-store this category has a wide variety of food/beverage occasion at 55%, and forms and flavors. Within the category, this percentage is a 5.7% increase over growth is being driven by snack nuts last year. In addition, snacking, and (+9.0%), chips (+8.6%) and seeds more pointedly Salty Snacks, has a high (+12.9%), but it’s important to note rate of cross purchase. For example, that the top ten brands account for Salty Snack buyers also purchase a 71% of the dollar sales. – The Salty Snacks soda 38% of the time and nuts/seeds And let’s not forget how important buyers will also purchase another salty those “snacking occasions” are to the category is up 3.9% snack. So get on board for Salty Snack success of this category. Snacking fre- success! quency continues to increase across all over last year, and The Salty Snacks category is up dayparts, but the “PM Snack Attack” is is the sixth-largest 3.9% over last year, and is the sixth- a new trend! The most popular snack- largest category in the convenience ing occasion is now afternoon snacking, category in the channel. Comprised of potato chips, followed closely by evening and late Combos, corn and tortilla chips, pret- evening snacking. In fact, 12pm - 3pm convenience channel. zels, snack mix, crackers and popcorn, is the prime snacking time for c-stores, 4 CATEGORY INSIGHTS™ SALTY SNACKS so let’s take a look at the segments Potato, Corn and Tortilla Chips Snacking frequency within Salty Snacks to ensure you’ll be The Chips segment is one where ready when this time comes. interesting things are happening! As continues to the second-largest segment, potato Other Salted Snacks chips have 23% of the dollar share increase across all As the largest segment within Salty and are up 9% overall. Pringles is the Snacks at 25.7% dollar share, other leading brand both nationally and in the dayparts, but the salted snacks include top items such as Eby-Brown Competitive Market, but “PM Snack Attack” General Mills Chex Mix, Gardetto’s and the interesting trend that we don’t want Andy Capps. to overlook is within the sub-segment is a new trend! For best results, these items should of kettle chips. Currently, potato style be merchandised near the mid-section chips are still the most popular at 68% of your Salty Snack product space. 1st Quarter 2016 5 SALTY SNACKS Dollar Share Segment share, but kettle chips are on the move When merchandising chips, it’s Chips at 16%! imperative to take advantage of the Kettle Brand is both mainstream, cross-promotional opportunities this and purchased for its natural attributes. sub-category provides. Products such For example, Kettle Brand appeals to as beverages, dips, and other snack Potato Chip a wide variety of customers because items are frequently purchased with Kettle Chip Regular of their fresh, innovative flavors and chips and can drive incremental sales 68.0% 16.0% textures. However, it also falls into the and a higher dollar ring. “better for you” snacking segment to satisfy a completely different customer Pretzels Potato Crisp need. More specifically, Kettle Brand is As the “go to” item for healthy Potato Chip 15.4% Baked Potato Chip the #1 brand of natural potato chips in snacking in Salty Snacks, Pretzels are 0.2% Other
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